Earn Your Happy

40 Episodes
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By: Lori Harder | YAP Media

Where F*ck-Yes Dreams Come To Figure It Out. This is where your boldest dreams meet the raw, messy middle—the risks, the failures, and the “WTF am I even doing?” moments.  It’s funny, vulnerable, and real as hell, because chasing big goals isn’t a straight line—it’s a rollercoaster. Top 25 in Entrepreneurship on Apple Podcasts | Forbes Top 11 Female-Led Business Podcasts Hosted by Lori Harder, entrepreneur, podcast host, author and founder of CPG wellness & beauty company Glōci, and your go-to business bestie matchmaker. If you’re here, it’s because you’ve got big dreams and a million ideas, but you...

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Stop Being at War With Yourself, Stop Hiding & Build the Business You Know You’re Capable Of with Shoshanna Raven
Stop Being at War With Yourself, Stop Hiding & Build the Business You Know You’re Capable Of with Shoshanna Raven episode artwork
#1689
Today at 6:30 AM

What if the thing you’re most afraid of people finding out about you is actually keeping you from the life, business, and relationships you want? In this throwback episode, I sit down with Shoshanna Raven to talk about releasing shame, owning every part of your story, and freeing up the energy you need to go after your biggest dreams. We share some of the stories we once thought would make people take us less seriously, how vulnerability can create deeper connection and trust, and why your challenges don’t have to mean you’re doing something wrong. Get ready...


How to Get Back the Habits That Made You Feel Like You
How to Get Back the Habits That Made You Feel Like You episode artwork
Yesterday at 6:30 AM

Have you ever felt like you’ve lost the thing that used to make you feel like yourself? In today’s episode, Chris and I talk about the things that used to give us energy, creativity, and a mental reset, and how easily they can disappear when life gets busy. We share what happened when we started running again after years away and why getting back to something that once worked can bring back thoughts, ideas, and feelings you forgot you were missing. Tune in for a reminder to look at what used to work for you and consider brin...


What If the Life You Worked So Hard to Build Isn’t the Life You Actually Want? With Keren Eldad
What If the Life You Worked So Hard to Build Isn’t the Life You Actually Want? With Keren Eldad episode artwork
#1687
Last Monday at 6:30 AM

Do you have the success, the ambition, and the life you thought you wanted, but something still doesn’t feel right? In this episode, I’m joined by Keren Eldad to talk about breaking free from perfectionism, overachievement, and the expectations that keep you living a life that looks good but doesn’t feel good. We break down how to recognize your own “gilded cage,” why letting go doesn’t mean giving up your ambition, and how fear, obligation, and shame can keep you from taking the next step. Keren also shares the questions she uses to challenge fear, create persp...


How to Move Forward When Failure Feels Like the End
How to Move Forward When Failure Feels Like the End episode artwork
#1686
Last Thursday at 6:30 AM

Ready is not a feeling, it’s a decision. In this episode, I’m sharing my personal journey through moments of fear, pivots, sleepless nights, and even the times I felt abandoned by God. I’m also sharing how those dark seasons became the exact places where my faith was forged. If you’ve ever waited for the “perfect time” to chase your dreams or felt stuck in the weight of rejection and failure, this episode will shift the way you see yourself, your faith, and your ability to move forward boldly. Get ready, because this conversation will help you stop wai...


Get Seen, Get Known & Turn Your Content Into Sales with Angela Simson
Get Seen, Get Known & Turn Your Content Into Sales with Angela Simson episode artwork
#1685
09/16/2026

Are you posting consistently but still struggling to attract the right people into your business? In this episode, I’m joined by Angela Simson to break down how to create content that gets you seen, builds trust, and turns attention into actual leads. We dive into why speaking to your dream client matters more than speaking to your current clients, how to create content that makes people feel seen, why you need to become known for one thing, and how to use AI to turn one idea into dozens of content pieces. Angela also shares how she tests content, id...


How Your Relationship With Time Can Change Your Income
How Your Relationship With Time Can Change Your Income episode artwork
#1684
09/15/2026

Do you ever feel like you don’t have enough time or enough money? In today’s episode, Chris and I break down why your relationship with time and money are more closely connected than you realize. We share examples of how we bought back our time and energy, from hiring cleaners to outsourcing everyday tasks, and how those decisions gave us more space to focus on income-producing work. Tune in to learn how to calculate what your time is worth, when to delegate, and how couples can support each other during seasons of growth.


Ch...


Be Seen, Trust Yourself & Become Who You’re Meant to Be with Natalie Ellis, Jen Gottlieb, Lindsey Marie, and Koya Webb
Be Seen, Trust Yourself & Become Who You’re Meant to Be with Natalie Ellis, Jen Gottlieb, Lindsey Marie, and Koya Webb episode artwork
#1683
09/14/2026

Do you ever feel like you’re waiting to feel ready before you go after the thing you really want? In this special conversation, I’m joined by Natalie Ellis, Jen Gottlieb, Lindsey Marie, and Koya Webb to talk about visibility, intuition, healing, and becoming the woman who can hold the life you’re asking for. We dive into why consistency can create confidence, finding wisdom in your hardest seasons, why vulnerability creates deeper connection, and how to become the version of yourself who already has the life you want. Get ready to trust your own blueprint instead of follow...


The Dangerous Prayers That Could Completely Change Your Life
The Dangerous Prayers That Could Completely Change Your Life episode artwork
#1682
09/10/2026

What if the things falling apart in your life are actually creating space for the life you’ve been praying for? In this episode, I break down the 3 dangerous prayers from Craig Groeschel’s Dangerous Prayers and how they’ve played out in my own life. I share what happened when I asked God to reveal what was keeping me stuck, break my attachment to control and old identities, and make me available for what He wanted next. I also share why pruning can look like loss, how facing our biggest fears can set us free, and what I’ve disco...


The Power of Consistency, Connection, and Showing Up Anyway with Natalie Ellis
The Power of Consistency, Connection, and Showing Up Anyway with Natalie Ellis episode artwork
#1681
09/09/2026

Are you waiting to feel more confident before you finally put yourself out there? In Part 2 of my conversation with my friend and business partner Natalie Ellis, we talk about building self-trust through consistency, using community and relationships to create opportunities you could never create alone, and turning comparison into connection. We also dive into what 10 years of podcasting has taught me about building a platform, why you do not need your own podcast to benefit from the power of podcasting, and how becoming a great podcast guest can help you share your story and grow your audience. Get...


How Proximity to the Right People Can Change Your Life
How Proximity to the Right People Can Change Your Life episode artwork
#1680
09/08/2026

Do you need to live in the right city to reach your biggest goals, or can you create the same opportunities from wherever you are? In this episode, Chris and I talk about the role proximity plays in success and why being around the right people creates opportunities, relationships, and collaborations that you can't always access from a distance. We also share why opportunity alone isn't enough if you're not thriving where you are, and how to find the balance between being your best self and putting yourself in rooms that stretch you. Tune in to hear how getting...


How to Build a Business That Gives You More Freedom with Natalie Ellis
How to Build a Business That Gives You More Freedom with Natalie Ellis episode artwork
#1679
09/07/2026

Are you building a business you love, but wondering how to create more freedom without losing the ambition that got you here? In this episode, my friend and business partner Natalie Ellis is back to talk about how you can build a business that supports the life you actually want. We dive into finding the balance between hustle and structure, letting go of the “shoulds” that keep you from living authentically, facing the fears that are holding you back, and creating systems that allow your business to grow without depending on you for everything. Get ready to rethink the way...


The 10 Pillars of a Million-Dollar Offer
The 10 Pillars of a Million-Dollar Offer episode artwork
#1678
09/03/2026

Have you ever wondered why your offer is not selling the way you know it could? In this episode, I break down the 10 things that go into building an offer with million dollar potential, from a specific transformation and clearly defined buyer to pricing, proof, risk reversal, and a name people can remember. I also share why most successful offers are not built on the first launch and how collecting data, refining your positioning, and filling the gaps can help you create an offer that gets stronger over time. Get ready to build an offer people understand, trust, and...


How to Call In the Friendships You’ve Been Craving, Trust Yourself & Step Into Your Power with Jessica Zweig
How to Call In the Friendships You’ve Been Craving, Trust Yourself & Step Into Your Power with Jessica Zweig episode artwork
#1677
09/02/2026

One of the biggest teacher’s I’ve EVER HAD in my life has been my friendships with girlfriends! Today’s guest happens to be a friend who is in the thick of a massive pivot after selling her agency. Jessica Zweig shares her story of going from failing her first business to scaling her second business beyond a million dollars in revenue and 30+ employees. After selling her agency she is fully opening up about her spirituality, how she’s successfully making a pivot for what she’s been known for, and the book she’s written to help other hard c...


The 4 Things You Need to Build a Million Dollar Offer
The 4 Things You Need to Build a Million Dollar Offer episode artwork
#1676
09/01/2026

Do you have a great offer, but still feel like your business, messaging, visibility, and sales are all disconnected? In this episode, Chris and I share the major shift we're making inside our business and the 4 pillars we believe every million dollar offer needs to have dialed in. We break down how to simplify your offers, create messaging that makes the right people stop scrolling, increase your visibility, and build a monetization plan that helps you understand how your actions lead to results. Tune in to learn why you don't need to do more to grow your business, you...


How to Heal Your Heart & Find Love Without Settling with Matthew Hussey
How to Heal Your Heart & Find Love Without Settling with Matthew Hussey episode artwork
#1675
08/31/2026

Are you loving yourself, others, and your life in a way that truly serves you? In this episode, I sit down with Matthew Hussey, who has spent over 15 years helping millions of people raise their standards, build meaningful relationships, and navigate the challenges that come with finding love. We talk about how your past experiences shape your relationships, why you may chase the wrong things, and how the stories you tell yourself can make heartbreak even harder. Get ready to raise your standards and build the kind of love and life you truly want.


...


Why More Followers & Visibility Won’t Fix Your Sales (& What WILL)
Why More Followers & Visibility Won’t Fix Your Sales (& What WILL) episode artwork
#1674
08/27/2026

What if more visibility isn’t actually what your business needs to make more sales? In this episode, I break down why getting in front of more people won’t move the needle if your messaging isn’t clear enough to make the right person immediately think, “That’s for me.” I share how to communicate the specific problem you solve, why being authentic doesn’t mean showing up unprepared, and the mistake that causes people to hear what you do without understanding why they need it.

Get ready to simplify your message, become known for the ONE thing you...


How Entrepreneurs Can Become Work Optional with Phil & Trish Calandra
How Entrepreneurs Can Become Work Optional with Phil & Trish Calandra episode artwork
#1673
08/26/2026

Are you growing your business and making more money, but still wondering if you’re building the wealth and freedom you want? In this episode, Chris and I sit down with Phil and Trish Calandra, CEO and Co-Founder of TruWealth Advisors, to talk about the difference between generating revenue and building long-term wealth. They break down the “revenue trap,” why having multiple financial experts doesn’t always mean you have a unified strategy, and how entrepreneurs can create a clearer path toward their personal wealth freedom number. We also talk about the money stories that can shape your financial decision...


How to Backfill the Gaps When Life and Business Change
How to Backfill the Gaps When Life and Business Change episode artwork
#1672
08/25/2026

Are you holding on too tightly to people, opportunities, or business strategies that have already run their course? In this episode, Chris and I talk about why life and business are always changing, and how much of the pain comes from expecting things to stay the same. We share how friendships, income streams, and business chapters have evolved throughout our lives and why learning to enjoy what you have while you have it is just as important as knowing when to pivot. Get ready to rethink how you handle change and start seeing what could be waiting around the...


Leadership Systems That Scale Your Team & Make Money Without You with Lia Garvin
Leadership Systems That Scale Your Team & Make Money Without You with Lia Garvin episode artwork
#1673
08/24/2026

Does your business still need you to make every decision, solve every problem, and make sure everything gets done? In this episode, I sit down with former Google, Apple, and Microsoft team expert Lia Garvin to talk about how to stop being the bottleneck and build a team that actually helps your business make more money. Lia shares the simple systems that can free up your time, make delegation easier, eliminate unnecessary meetings and expenses, and give your team the clarity to take real ownership.

We also talk about how to know whether you have the wrong...


How to Find Your Confidence Again When Everything Feels Uncertain
How to Find Your Confidence Again When Everything Feels Uncertain episode artwork
#1670
08/20/2026

Have you ever been trying so hard to make something happen that you end up feeling even more disconnected from it? In this episode, I share what I’ve been learning about manifestation, confidence, and getting back to a place of neutrality after a really challenging season in business. I talk about why forcing yourself to feel abundant can sometimes create more pressure, the questions that helped me take personal responsibility for what wasn’t working, and how getting neutral can help you reconnect with what’s already available to you. Get ready to release the pressure, trust yourself again...


What Consistency Really Looks Like When You Can’t Give 100% with Stephanie Gambetta
What Consistency Really Looks Like When You Can’t Give 100% with Stephanie Gambetta episode artwork
#1669
08/19/2026

Are you in a season where your routines keep changing, your plans aren’t going the way you expected, or you’re struggling to stay consistent? In this episode, Stephanie Gambetta and I talk about how to keep moving forward without falling into the all-or-nothing mindset. We share ways to stay consistent when life gets chaotic, how to protect your time and energy, how to handle those days when you don’t feel your best in your body, and why you’re never too old to pivot and create something new. Get ready to rethink what consistency really looks like and...


The 6 Relationship Habits That Help You Fight Less and Love More
The 6 Relationship Habits That Help You Fight Less and Love More episode artwork
#1668
08/18/2026

Do you find yourself having the same arguments over and over with your partner, family member, friend, or business partner? In this episode, Chris and I share the rules of engagement that have helped us communicate better, resolve conflict faster, and remember we're on the same team during disagreements. We talk about the mindset shifts and tools that can help you move through conflict with less defensiveness, more understanding, and greater empathy. Tune in to learn how to handle conflict in a way that builds more trust, deeper connection, and healthier relationships.


Check out...


How to Grow Your Business Without Letting It Take Over Your Life with Danielle and Kyle Roach
How to Grow Your Business Without Letting It Take Over Your Life with Danielle and Kyle Roach episode artwork
#1667
08/17/2026

Are you doing everything in your business but still wondering why you never have enough time? In this episode, Danielle and Kyle Roach break down how getting more specific about your ideal customer, messaging, and marketing makes growing your business much easier. They share how AI can help local businesses create better content, improve SEO, optimize ads, and build a marketing system that works together. We also talk about building a business with your partner, creating a shared vision, and navigating the different seasons of family and entrepreneurship together. Tune in to learn how to grow your business without...


The Framework That Turns Your Expertise Into Something People Remember
The Framework That Turns Your Expertise Into Something People Remember episode artwork
#1666
08/13/2026

Have you ever felt like you know exactly what you’re doing, but you struggle to explain it simply? In this episode, I break down why there is no fame without the frame, and how frameworks can turn your knowledge into something people can understand, remember, and repeat. I share how experts like Simon Sinek, Daniel Priestley, and Dan Martell have used frameworks to become known for what they teach. Plus, how you can use AI to identify the frameworks already inside your business. Get ready to turn your expertise into something people can actually remember and share.

...


How to Create Content That Gets You Seen, Trusted & Paid with Katelyn Rhoades
How to Create Content That Gets You Seen, Trusted & Paid with Katelyn Rhoades episode artwork
#1665
08/12/2026

Are you showing up on social media consistently but still wondering why no one seems to notice? In this episode, I sit down with social media strategist Katelyn Rhoades to break down how to become more visible online without forcing yourself to be on camera or copying someone else’s strategy. We talk about how to know when your content should focus on growth versus sales, how to use carousels to get people to stop and engage, why strong hooks matter, and how content pillars make showing up consistently so much easier. Katelyn also shares how to handle criticism, be...


How Successful Entrepreneurs Turn Relationships Into Revenue
How Successful Entrepreneurs Turn Relationships Into Revenue episode artwork
08/11/2026

Is it okay to make money from your friends, network, and the rooms you invest to be in? Chris and I have some strong opinions on this one. In this episode, we break down how the right relationships can lead to more clients, referrals, collaborations, and opportunities without making people feel like you're only there to sell them. We share real examples of entrepreneurs who have turned relationships into massive business opportunities, including one introduction that led to a $20K/month client, plus the networking behaviors that will get you avoided or even uninvited from the room. If you...


Optimize Your Hormones, Gut Health & Energy to Feel Better at Any Age with Kristin Kliethermes
Optimize Your Hormones, Gut Health & Energy to Feel Better at Any Age with Kristin Kliethermes episode artwork
#1663
08/10/2026

Have you been told your labs are “normal” even though you know you don’t feel like yourself? In this episode, I sit down with functional medicine practitioner Kristin Kliethermes to talk about the symptoms women are often told to accept as part of aging, from brain fog and anxiety to poor sleep, low energy, and changes in libido. Kristin breaks down the difference between normal and optimal lab results, how your hormones, gut health, and cortisol are connected, and what to know about hormone replacement therapy. We also talk about advocating for yourself when you feel dismissed and why ta...


The Simple Content Strategy That Attracts More Clients Without Posting More
The Simple Content Strategy That Attracts More Clients Without Posting More episode artwork
08/06/2026

Have you ever read a post or watched a video and thought, "Wow... they just described my life?" That's exactly what today's best-performing content is doing. In this episode, I share my biggest takeaway from Natalie Ellis' presentation inside our Elite Entrepreneur Mastermind on why identity-based content is outperforming generic messaging. I break down how speaking to your audience's identity, behavior, and story helps you create content people remember and trust. Get ready to turn your story into content that converts.

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How to Stop Overcomplicating Wellness and Feel Good Again with Stephanie Gambetta
How to Stop Overcomplicating Wellness and Feel Good Again with Stephanie Gambetta episode artwork
#1661
08/05/2026

Have you ever become so focused on optimizing your life that you forget to enjoy it? In this episode of I'm Obsessed, Stephanie Gambetta and I catch up on what's been bringing us the most joy lately, from simplifying our routines to rediscovering the importance of play, fun, and getting outside. We also share our current favorite wellness products, skincare routines, beauty hacks, podcast strategies, and why building your brand beyond social media has never been more important. Get ready to simplify your routines, reconnect with yourself, and become obsessed with what actually makes you feel good. 


3 Breakthroughs Every High Performer Needs (That Most Are Missing)
3 Breakthroughs Every High Performer Needs (That Most Are Missing) episode artwork
#1660
08/04/2026

Have you ever felt like the people around you support you, but don't fully understand the version of you that's chasing bigger dreams? In this episode, Chris and I share 3 vulnerable conversations from our recent Elite Entrepreneur Mastermind that show how the right relationships help you navigate every stage of entrepreneurship. We talk about the challenges that come with growth, why vulnerability is often the key to your next breakthrough, and how surrounding yourself with people who truly understand your vision can help you grow faster and think bigger. Get ready to rethink who's helping you become the person...


The Enneagram, AI, and the Leadership Skill Technology Can’t Replace with Tracy O'Malley
The Enneagram, AI, and the Leadership Skill Technology Can’t Replace with Tracy O'Malley episode artwork
#1659
08/03/2026

Do you ever feel like you're doing everything you can as a leader, but still struggle to connect with the people around you? In this episode, I sit down with Tracy O'Malley to talk about the leadership skills that create stronger businesses, healthier relationships, and more connected teams. We dive into how understanding personality patterns helps you become a better leader, why self-awareness is the foundation of healthy teams, how better communication creates stronger company culture, and how AI can support your business without replacing what makes you uniquely human. Plus, Tracy breaks down how the Enneagram creates healthier...


The 5-Part Strategy to Make Podcast Interviews Profitable
The 5-Part Strategy to Make Podcast Interviews Profitable episode artwork
#1658
07/30/2026

Can one podcast interview bring in customers for months or even years? In this episode, I talk about why podcast guesting is so much bigger than getting exposure and how to turn every interview into a strategic sales opportunity. I share how the trust transfer from host to guest can shorten the path from discovering you to buying from you, why preparation is what turns a podcast appearance into a business opportunity, and what the most successful guests do differently before they ever hit record. Plus, I break down the 5 P’s of the Million Dollar Guest Method for tu...


Starting Over After 22 Years Changed Everything with Ann Chikahisa
Starting Over After 22 Years Changed Everything with Ann Chikahisa episode artwork
#1657
07/29/2026

Do you ever feel like you’ve reached an age where you’re supposed to have your entire life figured out? In this episode, I sit down with jewelry designer Ann Chikahisa to talk about reinventing yourself at ANY age and becoming more of who you actually are. Ann shares how an unexpected divorce after 22 years of marriage led her to rediscover herself and create meaningful talismans for hope and healing. We also talk about breaking the rules around aging and personal style, embracing imperfection, and getting comfortable being uncomfortable. Get ready to trust who you’re becoming and rememb...


How to Start From Scratch, Find Your Niche, and Build an Audience
How to Start From Scratch, Find Your Niche, and Build an Audience episode artwork
#1656
07/28/2026

If you had to start your business from zero today, where would you even begin? In this episode, Chris and I break down exactly what we would focus on if we lost our businesses, audiences, and platforms and had to rebuild from scratch. We share how we’d approach creating the right offer, getting in front of new audiences, and figuring out what actually gets people to pay attention and buy. Plus, we talk about one of the opportunities we see right now for building trust and becoming known for what you do. Tune in for the strategies we’d us...


How to Use AI to Save Time, Make More Money + Stay Ahead with Jim Carter
How to Use AI to Save Time, Make More Money + Stay Ahead with Jim Carter episode artwork
#1655
07/27/2026

Do you feel like AI is moving so fast that you're already behind and have no idea where to start? In this episode, I sit down with my longtime friend and AI expert Jim Carter to break down how to actually use AI to save time, eliminate the “junk work” draining your energy, and spend more time in your zone of genius. We talk about where to start if AI feels overwhelming, how small teams can use it to get more done, and how to protect your voice and creativity while letting AI amplify what you already do best. Jim...


The Move Your Future Self Is Begging You to Make NOW
The Move Your Future Self Is Begging You to Make NOW episode artwork
#1654
07/23/2026

If you've been feeling stuck, chances are you don't need another small habit or tiny tweak. You need a move that changes who you are. In this Quickie, I'm sharing why the biggest breakthroughs in business and life come from making bold decisions that stretch your identity, expand your capacity, and force you to become the person your future is asking you to be. From writing my first book and giving a TED Talk to hosting events and launching Million Dollar Guest, I'm pulling back the curtain on the moments that completely changed my life. If you're ready to...


The North Star Framework for Leading a Stronger, Self-Sufficient Team with Ashley Thomas
The North Star Framework for Leading a Stronger, Self-Sufficient Team with Ashley Thomas episode artwork
#1653
07/22/2026

Do you feel like you built a business for freedom, but somehow became the person everyone depends on for EVERYTHING? In this episode, I sit down with Ashley Thomas to talk about the leadership shifts that help you move from reactive chaos to sustainable success. We break down why discipline and clear expectations create more freedom, the ways poor retention and people-pleasing are costing your business, and why being the "cool boss" without structure creates confusion and resentment on your team. Ashley also shares her Leadership Compass framework for defining your North Star, turning your values into behaviors your...


How to Get in Front of 500,000+ Potential Customers for Free
How to Get in Front of 500,000+ Potential Customers for Free episode artwork
#1652
07/21/2026

Your next customers are already out there... you just haven't been showing up where they are. In this episode, Chris and I break down one of the most overlooked sales channels available today and why it has the potential to transform your business without relying on paid ads or chasing the social media algorithm. We share how building trust through long-form conversations creates faster conversions, why borrowing other people's audiences can accelerate your growth, and the mindset shift that helps you stop spreading your efforts across too many marketing strategies. If you're ready to build more authority, attract higher-quality...


Feel Better at Every Age with the Pilates Principles That Actually Work with Vanessa Kelly
Feel Better at Every Age with the Pilates Principles That Actually Work with Vanessa Kelly episode artwork
#1651
07/20/2026

Do you ever wonder if the thing you're most passionate about could become the business you were meant to build? In this episode, I sit down with Pilates educator and Function Pilates founder Vanessa Kelly to talk about how Pilates can help you move with less pain, strengthen the muscles traditional workouts often miss, improve mobility while building lasting strength, and build a workout routine you'll actually look forward to. We also dive into the biggest misconceptions about Pilates, how to find a workout you'll actually stick with, why slowing down can accelerate your results, and the mindset shifts...


The Storytelling Formula That Sells for You
The Storytelling Formula That Sells for You episode artwork
#1650
07/16/2026

Have you ever felt awkward trying to sell, like the moment you mention your offer people instantly tune out? In this Quickie, I'm sharing one of the biggest communication shifts I've learned after years of speaking on stages, hosting over 1,600 podcast episodes, and watching the best storytellers in the world. You'll learn why the most successful entrepreneurs don't separate storytelling from selling. They weave the two together so naturally that by the end of the conversation, people already know exactly how they can help. If you want to sell with more confidence, create deeper trust, and have people asking...