The Small Business Association of Michigan's Small Business Weekly Podcast

On today's program, Michael Rogers talks with Daryn Lawson, an expert with SalesIndex and a VIP member of the Small Business Association of Michigan. His organization helps businesses optimize their revenue by applying data-driven diagnostics to the sales process using a specialized three-step methodology involving analysis, coaching, and training. "The analytics give us really a target, call it an MRI or a diagnostic like an auto mechanic would use, to really pinpoint exactly what each person in the sales role does," he says. "The analysis comes from the kind of an assessment that gives us the behavioral psychology and...

On today's program, Michael Rogers talks with Sharon McRill, owner of The Betty Brigade, a 2026 Michigan 50 Company to Watch. Operating nationwide, her business handles everything from virtual estimates to trust liquidations, ensuring meaningful items are preserved while simplifying lives. "We help people wherever they are, with whatever they need," she says. "Sometimes it's just organizing and moving, sometimes as we're clearing out a trust stuff needs to be shipped to beneficiaries all over the world. We handle that, too. So it's really about figuring out what is the right solution for that home and then putting together a plan...

On today's program, Michael Rogers talks with Sonny Anani, president of Dynamic Glazing Systems – presented this year by Michigan Celebrates Small Business with the Michigan 50 Distinguished Alumni Award -- Great Place to Work. Dynamic Glazing Systems is a Detroit-based commercial glazing contractor specializing in glass and metal facades. Anani explains their "team before self" philosophy and the "ignite purpose" core value, which guides them in developing roles tailored to employee passions. When it comes to attracting workers, Anani says "we aren't just competing with glazing contractors; we're competing with everybody's talent pool—construction, real estate, hospitality. People are looking to b...

On today's program, Michael Rogers talks with Shathi Govender, president of Transworld Business Advisors of Detroit South and an Elite member of the Small Business Association of Michigan.  As a professional business broker, Gavender explains how his firm facilitates everything from small "mom and pop" transactions to large-scale mergers and acquisitions valued at millions of dollars. "What we would do is provide an accurate valuation on a business for the buyer and for the seller," he says. "And we've got a network of buyers, qualified buyers that we have access to and we'll provide those buyers to the sellers. W...

On today's program, Michael Rogers talks with Elizabeth Goede, founder & president of Ratliff Consulting, an Elite Member of the Small Business Association of Michigan. Ratliff Consulting is a strategic consultancy specializing in AI transformation through assessments, ready-made products, custom solutions, and AI education and training as part of their SPARK AI Lab™ division. Goede emphasizes that small business owners should embrace AI with a focus on safe, secure, and ethical implementation. And she says that the "future of AI is female," arguing that women's emotional intelligence and unique perspectives are crucial to rounding out technological development and reducing inherent al...

On today's program, Michael Rogers talks with SBAM leader Michael Koory, owner of growth advisory business Blue Salesfly in Grand Rapids. "I put three of my favorite things together in the name of the business," he says. "Blue ocean or blue sky thinking to help clients see where they could be growing. Sales has been my career so I love selling, and fly fishing is a passion of mine. So I put those three together to create more of a unique way of helping CEOs and company owners look at growth for their business."

The Small Business...

On today's program, Michael Rogers talks with Kory Miller, Director of Business Development for Detroit-area based ShowReady, a VIP member of the Small Business Association of Michigan. It's woman-owned nationally certified WBENC event technology production company. Based in the Detroit area, services extend throughout the United States and globally with an experienced team of event engineers and experts. "We're in this whole world of AI and everything, but I don't think you'll ever replace the human touch," Miller says.

The Small Business Association of Michigan is the only statewide and state-based association that focuses solely on serving...

On today's program, Michael Rogers talks with Tom Damitio, partner in Roots Marketing of Grand Rapids and a VIP member of the Small Business Association of Michigan. He discusses their approach to helping businesses grow through effective marketing strategies. Roots Marketing focuses on SEO, digital ads, web strategy, content, and print materials, emphasizing a tailored, measurable approach that involves continuous refinement and adaptation. Damitio also acknowledges the role of AI in enhancing marketing efficiency but stresses that human strategy and understanding remain crucial. "It's a tool, it doesn't replace a human entirely," he says. "It can't replace that full...

On today's program, Michael Rogers talks with Drew Petro, owner of Fortress Manufacturing in Benton Harbor. The firm was recently named to the list of Michigan 50 Companies to Watch for 2026. The company specializes in sheet metal and machining services, targeting order volumes of 1,000 to 12,000 pieces annually. Petro is committed to the importance of workforce development, particularly in trades, and praises local community colleges for their support. "Lake Michigan College, Southwest Michigan College, have been phenomenal between apprenticeship programs as well as providing funding for students, and just really trying to partner and make it a two way street between...

On today's program, Michael Rogers talks with Frank Cox, CEO of iCOR Solutions, a member of the 2026 Michigan 50 Companies to Watch list. Cox discusses the company's unique approach to commercial insurance, which focuses on improving capital and optimizing risk. "When we come into a business our first objective is to help them figure out are you in growth mode or do you want to be in growth mode? So we talk about how we help you improve your capital from that standpoint. That could be from strategic planning, leadership development, things of that nature. And then once we do...

On today's program, Michael Rogers talks with Cheryl Tallman, CEO & Founder of Fresh Baby in Petoskey, recently named to the 2026 list of Michigan 50 Companies to Watch. Founded in 2002, Fresh Baby provides nutrition education for public health agencies. What kinds of actions does she recommend to small business owners if they want to stay healthy? "Obviously, the focus is to avoid processed foods," Tallman says. "A second thing that people can do is physical activity. We all know that we need to get up and move throughout the day. The goal should be 60 minutes of activity. And you can kind...

On today's program, Michael Rogers talks with Janice Milligan, President and Owner of Doggy Daycare and Spa -- selected as a Michigan 50 Company to Watch for 2026. The company operates two locations in the Greater Lansing area, offering daycare, boarding, and grooming services. Milliken attributes their success to a dedicated team and comprehensive training.  "The team members are trained, and so they know dog behavior, they know what to look for," she says. "The dogs are always supervised when they're together. We're very particular about our requirements, so we don't take just any dogs. The dogs that we're seeing are d...

On today's program, Michael Rogers talks with SBAM leader Paul Santoro, owner of the 876 Baldwin Restaurant, located in Baldwin in west Michigan. Inspired by his love for fly fishing, he established the restaurant in a renovated Masonic temple, featuring a 16-seat bar and three apartments. Santoro emphasizes the restaurant's role in economic development and community engagement, highlighting local natural resources and heritage through unique decor and community events. "We are attempting to use the restaurant and its emphasis on economic development to really change the economic landscape in this community," he says. "Would we like to make some money...

On today's program, Michael Rogers talks with SBAM leader Jordan Munsters, Chief Fort Officer for High Caliber Karting & Entertainment in Okemos. His business, located at the Meridian Mall, has added 25,000 square feet since 2022, including a banquet center, stage for live music, a large bar, and new attractions like jelly blasters and archery tag. Munsters says his business is guided by three questions: "One, does it improve the guest experience? Two, does it reduce the cost of doing business for them? And three is, does it increase profit? And if it doesn't satisfy at least two of those things, well...

On today's program, Michael Rogers talks with SBAM leader Dawn Levian, owner of Break Room Therapy in west Michigan. The concept offers customers a space to break glass and electronics for stress relief or fun. The facility requires specific safety equipment, including tennis shoes, lab coats, and safety gear. Break Room Therapy caters to various occasions, including business team building, birthday and divorce parties and offers packages suitable for different needs. "People come for lots of reasons, and even if you're celebrating, that doesn't still mean that you haven't had a hard week and your body just needs to...

On today's program, Michael Rogers talks with SBAM leader Mark Hamilton, founder of Versa Culture in Grand Rapids (He can be contacted via LinkedIn at https://www.linkedin.com/in/versa-culture, and by email at markh@versaculture.com.) His company helps small and mid-sized organizations improve execution by defining and reinforcing company culture. Hamilton emphasizes the importance of clear decision-making, especially under pressure, and the need for leaders to set boundaries and accountability. "What good looks like, what is the standard people are being held to," he says. "What do they need to achieve in their day-to day-behaviors, not...

On today's program, Michael Rogers talks with SBAM leader Chip LaFleur, CEO of Lafleur Marketing in Grand Rapids. He discusses the company's transition from a traditional marketing firm to a growth insights agency and highlights the challenges small businesses face due to economic uncertainty and rapid technological changes, particularly AI, which has both expedited and complicated marketing strategies. "You have to build a relationship to establish trust," he says. "You have to have the trust before you start sharing ideas around how to make your business successful, how to grow your organization, and things like that. AI can, in...

On today's program, Michael Rogers talks with Becky Philipp-Kranig, owner of  Bearcub Outfitters in Petoskey, selected by Michigan Celebrates Small Business as a Michigan SBDC Best Small Business. Her family-oriented outdoor gear store in Petoskey offers clothing and gear for infants through adults, including pets. Becky cites the store's unique product mix and excellent customer service as key factors in competing with online retailers. "We tend to get people looking for certain things, and they find it, and then hopefully they come back and want to see it in person as well," she says. "And we're providing an experience a...

On today's program, Michael Rogers talks with Chris Kushmaul, owner of Restoration 1 of Metro Detroit, recognized as a Veteran Owned Small Business of the Year for 2025 by Michigan Celebrates Small Business. His company's services include water, fire, smoke, mold and biohazard cleanup. "I'm a service disabled veteran, served in the army for 11 years and I really bring that background to the business," he says. "And the nice thing about the work that we do is it's not all that different from being in the military. You come in the middle of a crisis, and you calm things down and...

On today's program, Michael Rogers talks with Ronald Dwyer, president of RCS Janitorial and a VIP member of the Small Business Association of Michigan. Founded in 2016, RCS Janitorial offers commercial janitorial services, carpet cleaning, and facility maintenance across Michigan. Dwyer highlights their IICRC certification for carpet cleaning, ensuring warranty compliance and using modern, green solutions. He also offers advice on how small business owners can make the job easier for janitorial services. "Keep the clutter off the floor, in the kitchens, if you want us to clean the sink, please don't leave all the dishes and things in there...

On today's program, Michael Rogers talks with Tanya Thompson, owner and founder of The Aroma Labs, honored by Michigan Celebrates Small Business as a Woman-Owned Small Business of the Year. Her business offers personalized scent creation experiences and corporate events. A collaboration with Pure Michigan resulted in four seasonal fragrances: Fresh, Harvest, Snow, and Awakening, sold in roller bottles, room sprays, and candles. Tanya emphasized the unique, family-friendly experiences her stores provide, encouraging customers to connect through scent. "We provide a unique experience, an opportunity for you to connect with yourself, and you to connect with the people that...

On today's program, Michael Rogers talks with Christi Lower, founder of Highline Spirits, selected by Michigan Celebrates Small Business as a Michigan SBDC Best Small Business for 2025. She discusses her craft distillery's focus on blending and special finishing whiskey, which has earned multiple national and international awards, including two Best in Class whiskeys in 2025. "It is really important that people consume safely and responsibly," she says. "We don't offer shots, we don't create an environment that supports that, either in our tasting rooms and then also on our marketing materials. It's always important to have legal drinking age adults...

On today's program, Michael Rogers talks with Kim Bode, owner of 8THIRTYFOUR, recognized by Michigan Celebrates Small Business as a Women-Owned Small Business of the Year. Her firm specializes in the fractional CMO model and offers soft skills training through 8THIRTYFOUR Schools. Bodie highlights the importance of real, unpolished interactions in a world dominated by AI. "The best idea is an idea that comes from you," she says. "It's not going to be something that comes from AI, and whatever they create out there. You still have to personalize and you still have to make it relevant to what...

On today's program, Michael Rogers talks with Rachel Nelson, CEO and principal designer of Concetti, a Detroit-based interior design strategy studio, recognized as a Michigan Celebrates Small Business's Woman-Owned Small Business of the Year for 2025. Concetti specializes in interior design and brand experience, emphasizing co-creation with clients. "Design is often thought of as frivolous or something that would be nice to have, but I love to argue and educate that design is problem solving," she says. "Design is being strategic and intentional, and starting with a hypothesis, how might this new location help me reach my business goals, of...

On today's program, Michael Rogers talks with Michael Weinberger, owner of Proactive Technology Management. They are VIP members of the Small Business Association of Michigan. He discusses his company's 18-year history of serving small businesses with MSP support and full-stack software development, including AI and data analytics. Weinberger notes AI's potential to enhance business efficiency. "We are at an opportunity where AI is going to allow organizations to punch above their weight class," he says. "That is impactful on the small to medium size business community because it allows them to respond as if they are a larger enterprise...

On today's program, Michael Rogers talks with Jerad Rushlow, owner of Jarad Anthony Salon and an Elite Member of the Small Business Association of Michigan. Rushlo discusses his background in the beauty industry, explaining how his family started their business in the early 1970s and how he eventually separated and rebranded his own full-service salon and spa. "The key to success for us is, hands down, the customer service," he says. "You can go get a hair service anywhere, you can get your nails painted, you can get a pedicure wherever you want to go. But what are the...

On today's program, Michael Rogers talks with Christina VanDam, owner of Zeal Aerial Fitness in Grand Rapids, winner of a 2025 Micro Business Award from Michigan Celebrates Small Business. She discusses her journey from being a public school teacher to founding an aerial fitness studio that offers classes in silks, hoop, hammock, bungee, pole and aerial yoga, catering to diverse age groups. "If you're going to the YMCA, you're running on a treadmill or lifting weights, and we're not that kind of place," she says. "You use your whole body for your workout. I think what a lot of people...

On today's program, Michael Rogers talks with Mo Alakoli, CEO of PALLETCO. The company has been selected as a member of the Michigan 50 Companies to Watch by Michigan Celebrates Small Business. Founded in 2003, the company employs eco-friendly practices, ensuring pallets are repurposed for biofuel, animal bedding or mulch at the end of their life cycle. "We try to be as green as possible, given that we're a smaller, family owned company that has scaled a lot in the last five years, we're always trying to catch up to that green initiative," he says. "But a pallet is a very...

On today's program, Michael Rogers talks with Hussein Mokahal, owner of LED LION in Westland, selected by Michigan Celebrates Small Business as a member of the Michigan 50 Companies to Watch for 2025. LED LION handles the foundational side of projects like underground utilities, concrete foundations and infrastructure work for public and private sectors, and 3D concrete printing for bridges and infrastructure. The company has partnered on significant projects like the 2024 NFL draft and has collaborated with Lawrence Tech University and the National Science Foundation. Hall advises small business owners to practice proactive property maintenance. "A lot of property owners wait...

On today's program, Michael Rogers talks with Evan Mathison, a member of the Small Business Association of Michigan board of directors and Founding Principal of Mathison | Mathison Architects, a design-focused architecture and interiors firm based in Grand Rapids. He and his father Tom founded the company in 2013. "I grew up here in the Grand Rapids area and went to undergrad here, then moved to New England for grad school, and stayed out there and worked for 10 years," he says. "I always knew that I wanted to move back and be a part of the growth of west Michigan. I...

On today's program, Michael Rogers talks with Dr. Lindsay Ruland, DVM, owner and chief of medicine at Emergency Veterinary Hospital in Ann Arbor. They were named to the list of Michigan 50 Companies to Watch for 2025. The hospital treats a wide range of animals and emphasizes compassionate care for both pets and their owners. Dr. Ruland highlighted the importance of proper care for exotic pets, the rise of pet insurance and the role of veterinarians in determining pet nutrition. The hospital recently expanded to three operating rooms and plans to add more specialists. They also focus on inspiring future veterinarians...

On today's program, Michael Rogers talks with Joe Bamberger, managing partner of Emerge, named this year to the list of Michigan 50 Companies to Watch. They help businesses retain talent by understanding what the next generation (Gen Z and Gen Alpha) wants in a workplace. Bamberger says the key is creating an environment where employees feel they are constantly developing professionally and making a meaningful contribution, which increases their likelihood of staying with a company. "It's a matter of growth, it's a matter of creating impact, right? And so if you can create an environment where your employees are consistently...

On today's program, Michael Rogers talks with Heather Isch,  President & Owner of LKF Marketing in Kalamazoo and a member of the SBAM board of directors. This year her firm was selected as a member of the Michigan 50 Companies to Watch. LKF Marketing has worked with hundreds of companies, big and small over the years, and in the interview Isch shares some of the entrepreneurial lessons from their work to help these firms be more successful. "I think one of the things that is hardest for entrepreneurs and especially founders is to get to the place where they're comfortable adding m...

On today's program, Michael Rogers talks with Reena Naami, Owner and Founding CEO of the Spark Center for Autism, honored this year as a member of the prestigious Michigan 50 Companies to Watch. The center has grown from a two-person operation to nearly 50 employees, offering new programs like a summer learning program and internships. She highlighted the importance of inclusion and small adjustments for neurodiversity in workplaces. "It's really important to remember that inclusion and accessibility benefits everyone, and not just those who are meant to be the recipients of accommodations," she says. "So when we think about it as...

On today's program, Michael Rogers talks with Jeff Snyder, managing director of the Sunfield Center in Ann Arbor. They were recognized this year as a member of the Michigan 50 Companies to Watch. The Center focuses on clinical services for autism, ADHD, anxiety, and other behavioral health disorders. The center, founded in 2011, also provides professional training through the Sunfield Institute and has grown from three staff members in 2015 to 35 today, serving over 5,000 families in Michigan and offering training globally. "One of the biggest misconceptions [about autism] that fortunately I think is going away, is that if you know one person...

On today's program, Michael Rogers talks with Blaine Schultz, owner of Cooper Consulting and a VIP member of the Small Business Association of Michigan. Schultz has a 34-year career in staffing and human resource outsourcing, and in the interview highlights his firm's focus on small business operations, particularly family-owned businesses, leveraging his expertise in accounting, finance, and succession planning. Schultz emphasized the importance of servant leadership and building mutually beneficial business relationships. "You know, you can't avoid waves, but you can learn how to turn your boat into the wave and get through it," he says. "So as a...

On today's program, Michael Rogers talks with Janeve Helmbold, owner and creative director of Crystal Cranes Media and an Elite member of the Small Business Association of Michigan. Inspired by her parents' immigrant journey and successful restaurant, she developed the PRISM model: Prove it, Research it, Invert it, Shape it, Make it – a framework that helps businesses identify and leverage their unique differentiators. "Very similarly to my parents, small businesses usually have the least amount of money for marketing and don't have the luxury of trial and error," she says. "Every dollar that they spend has to count, and so...

On today's program, Michael Rogers talks with Amina Hedayat Khalil. She is an Executive and Team Leadership Coach and Consultant and owner of Audere Interpersonal Intelligence. She is also an Elite Member of the Small Business Association of Michigan. "It's called executive coaching, training, consulting, but for me, in my world and the way that I love to help people. I call it human evolvement," she says. "Different people, they need to evolve in different ways like growing in their careers, developing relationships and communication skills. When I work with them, I help them to gain a lot of...

On today's program, Michael Rogers talks with Bruce Osterhaven, President of Big O Smokehouse and an Elite member of the Small Business Association of Michigan. Established in 1997, the company offers a wide variety of smoked fish products sourced from the Great Lakes and Canadian fisheries, focusing on white fish and lake trout. "We're hopefully starting to reach a lot more of Michigan, and people are getting to know us a little bit more and seeing the value of smoked fish as a high quality protein source," he says. "As soon as my dad got me introduced into it, it...

On today's program, Michael Rogers talks with Adrian Hemond, CEO of Grassroots Midwest, a bipartisan, multi-client political and marketing consultancy. He also serves on the SBAM Board of Directors. "The fact of the matter is, a huge multinational corporation is always going to find a way to have their voice heard, right? But a mom and pop dry cleaner in Southgate, or a small marketing agency in Muskegon, or an oil change shop in Lansing, they don't have the same sort of voice that a huge multinational corporation does, and so the only way that we can make our...