Sales Secrets
Brandon Bornancin is a serial salesperson, entrepreneur, and Founder & CEO of Seamless.AI. He has interviewed the world’s biggest and brightest business experts (including Kevin Harrington, Jordan Belfort, Ryan Serhant, Bob Burg, and many more) to uncover actionable strategies, tips, and insights that you can use to generate more revenue and accelerate your business. Ready to learn exclusive secrets from top sales, business, and entrepreneurs from around the world? Then Sales Secrets From The Top 1% is the place to find them.
25 Things I Wish I Knew Before 25 | #1287
A reflective episode covering habits, identity, leadership, and happiness... not as quotes, but as operating principles forged through experience.
Sales Isn’t Fair, But Your Mindset Is the Advantage | 1286
Brandon shares lessons from bankruptcy, PIPs, and building a $100M+ company, revealing how elite sellers answer responsibility differently.
This episode reframes setbacks as leverage and shows how mindset creates power when systems don’t.
4 Levers That Instantly Reduce Sales Cost | #1285
Most companies try to reduce sales costs with cuts, pressure, or more activity. But real efficiency comes from identifying and removing friction.
In this episode, Brandon breaks down the four levers that instantly lower cost per sale: increasing conversion through clarity, accelerating sales cycles by eliminating uncertainty, protecting seller time through role alignment, and raising ACV with outcome-based selling.
You’ll learn how to run a 60-second audit that reveals hidden inefficiencies, how speed acts as a cost reducer, and why the real enemy of revenue isn’t price... it’s friction.
Brandon also sho...
Why Focus Isn’t Discipline, It’s Design | #1284
Most professionals don’t struggle with discipline... they struggle with design.
In this episode, Brandon breaks down why the human brain defaults to distraction, and how to reverse that with a system built around elimination, automation, and delegation. You’ll learn how to run a daily 10-minute focus ritual, how to conduct a weekly audit that prevents drift, and why task switching silently destroys productivity.
Brandon also explains the psychology behind focus. How open loops drain working memory, why predictable workflows reduce cognitive load, and how clarity in ownership reduces anxiety.
You’ll walk awa...
Beginner’s Guide to Social Media Branding | #1283
Most people struggle with social media branding because they post from insecurity, chase trends, or change their voice week to week.
In this episode, Brandon unpacks the system behind consistent growth: clear positioning, predictable content pillars, recognizable identity, and production workflows that eliminate creative pressure.
You’ll learn how to write a one-line brand identity, choose the three content themes your audience will bond with, create a production rhythm that doesn’t rely on inspiration, and use consistency to build trust over time.
Brandon also explains how the brain interprets clarity, why the “mere exp...
The 3 Systems I Use to Scale Revenue (Without 100-Hour Weeks) | #1282
Most teams try to grow by pushing harder, adding hours, or stacking tasks. But in reality, output only compounds when your environment supports clarity, consistency, and deep work.
In this episode, Brandon breaks down the three revenue systems used by top performers: a daily deep work block that produces leverage, pipeline hygiene habits that eliminate chaos and keep deals moving, and a weekly review ritual that corrects drift before it becomes expensive.
You’ll learn how these systems apply to reps, leaders, and founders, why “clean pipeline beats big pipeline,” and how tiny weekly resets preven...
Fix Your Offer Before You Try to Scale | #1281
Most teams blame “lead quality,” funnels, or budget when results slow down. But in reality, weak offers, not weak traffic, create the friction that stalls pipeline, drags out sales cycles, and makes buyers hesitate.
In this episode, Brandon breaks down why strong offers feel obvious within seconds, why poor offers require long explanations, and how to evaluate your offer using the Pain –> Promise –> Proof –> Price framework. You’ll learn how to test an offer in 48 hours, spot the red flags that signal “do not scale,” and use simple psychological principles to eliminate confusion before it ever reaches your funnel.
...Data Gets You In, Story Gets You the Deal | #1280
Most teams drown in features and dashboards, then wonder why demos don’t convert. Data helps you find the right buyer... but it’s story that makes them care.
In this episode, Brandon Bornancin shows how top sellers turn product tours into three-act narratives where the buyer is the hero, the current pain is the conflict, and your solution is the resolution, with proof.
You’ll learn a simple playbook you can use tomorrow: open with outcomes and stakes, name the real villain (switching costs, bad data, slow handoffs), tie features to a timeline of measura...
How I Got My First 100 Customers (From a Basement) | #1279
No virality. No connections. No fancy loft. Just an air mattress in a Newark basement, a $150K accelerator bet, and a 17-hour daily schedule split between building and selling.
In this episode, Brandon Bornancin takes you inside the unglamorous year that turned zero revenue into the first 100 paying customers—and kicked off a path from $0 to $1M in 12 months.
You’ll learn the exact system he ran: build in the morning, sell all day, ship at night. One ICP, one painful use case, one time-bound promise with fast proof.
Brandon breaks down the pipeli...
The Meeting Where You Trained Them to Lie | #1278
You asked for honesty—then froze the room when an AE flagged a dead “hero” deal. Next week, the bad news vanished.
In this episode, Brandon Bornancin breaks down how one meeting can train a team to hide risk, and how to rebuild a culture where truth beats theater.
You’ll learn a simple framework to make honesty safe and accountable: embed real buyer signals (job changes, intent, site behavior) directly in the CRM, open every review with three risks to close, and publicly reward the rep who kills a zombie deal early.
Brandon sh...
Track Less, Sell More: 5 Fixes Your SDRs Need Now | #1277
Most sales orgs brag about being data-driven, then bury SDRs under forty-seven KPIs, endless meetings, overlapping territories, hope-based quotas, and tool sprawl. That’s not accountability. It’s anxiety by design.
In this episode, Brandon Bornancin breaks down the five GTM design flaws quietly crushing performance and shows you what elite VPs do instead. You’ll learn how to cut to five controllable KPIs, replace meeting bloat with async updates, assign single-account ownership, rebuild quotas from real capacity, and collapse your stack so the next action lives in the CRM.
Brandon lays out the templates, rules...
The Decade Behind My “Overnight Success” | #1276
Most “overnight successes” hide a decade of losses. Not luck. Not timing. Not shortcuts. They’re built on failure, debt, and the decision to keep going when everyone stops.
In this episode, Brandon Bornancin unpacks the unglamorous stretch behind Seamless AI—shutting down startups, watching a $12M business vanish overnight, and digging out of nearly $200K in debt. You’ll learn the systems that turned chaos into compounding progress: how to set kill criteria, move fast on dead ideas, and rebuild with focus and discipline.
Brandon reveals the mindset shifts that matter, the daily reps that stack...
Turn Holiday Slowdowns Into Sales Breakthroughs | #1274
In this episode, we dig into the underrated power of holiday prospecting and the strategies that help you dominate while others slow down. You’ll learn how to reach buyers when their schedules loosen, how to break through with timely messaging, and how to turn seasonal objections into booked meetings. We cover the best channels to double down on, what to say in your outreach, and the mindset that turns December into a secret sales advantage. Whether you want to finish the year strong or build unstoppable momentum for Q1, this episode gives you the exact plays to execute right no
The Art of Creating Urgency: How to Get Prospects to BUY Now | #1273
Most deals die from one thing. Not price. Not competition. Not timing. They die from a lack of urgency. In this episode, Brandon Bornancin breaks down the exact strategies top performers use to get prospects to move now instead of later. You’ll learn how to turn slow deals into fast decisions, create momentum in every conversation, and guide prospects toward action without pressure or gimmicks. Brandon reveals the psychology behind urgency, the language patterns that speed up deals, and the real triggers that get buyers to prioritize you over everything else on their plate. Whether you’re prospecting, running disc...
Power Your Go To Market with Gratitude | #1275
Welcome back to the show. I appreciate you being here.
As we head into Thanksgiving, I want to talk about something that can transform your motivation, your mindset, and your go to market strategy. That thing is gratitude.
Gratitude is more than a feeling. It is energy. It is fuel. It is a tool you can use to execute at a higher level. When you apply gratitude with intention, you unlock clarity, momentum, and positive action.
Today, I want to share how gratitude can help you stay motivated, how it can help you g...
The Playbook for Getting Your First 100 Paying Customers | #1272
Every business remembers the grind of getting the first 100 paying customers. It’s the hardest stretch, the messiest chapter, and the moment where most founders quit. But if you get this part right, everything after becomes easier. In this episode, Brandon Bornancin shares the exact playbook he used to go from zero to a hundred paying customers and then scale far beyond. You’ll learn how to validate your idea, build demand before the product is even ready, create offers people actually buy, and use simple outreach strategies to close your first wave of customers fast. Brandon breaks down the chan...
The Secret Formula Behind Cold Emails That Get Instant Meetings | #1271
Most salespeople are sitting on a superpower and don’t even know it. Cold email is still the fastest way to fill your pipeline, book meetings, and generate revenue, yet almost no one uses it the right way. In this episode, Brandon Bornancin breaks down the special cold email formula he has used to book thousands of meetings and build a nine-figure business. You’ll learn how to write subject lines that get opened, hooks that grab attention in seconds, and messages that turn total strangers into high-intent prospects ready to talk. Whether you’re an SDR, AE, founder, or entrep...
Startups Are Brutal. Are You Built for It? | #1270
Startups aren’t for the faint of heart. In this raw and unfiltered episode, Brandon breaks down what it really takes to survive—and thrive—at an early-stage startup. If you need training, hand-holding, or a month to “get up to speed,” this episode isn’t just advice... it’s your reality check. But if you’re ready to ship fast, sell without a brand, and own your results from day one… this might be your battlefield. :fire: Tune in to find out if you’re built for the chaos, or just another tourist passing through.
The 2-Minute Fix for No-Show Meetings (And More Sales!) | #1269
Missed meetings are costing you money—but what if you could get those no-shows back on your calendar in minutes? In this episode of Sales Secrets, Brand Oran breaks down a simple, high-converting follow-up message that re-engages prospects, removes friction, and keeps deals moving. Learn why most businesses fail at no-show recovery and discover a proven script (plus a bonus tip!) to turn lost meetings into revenue. Tune in now and start maximizing every opportunity!
#1268. How to Conquer Your First 30 Days in Sales
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SHOW DESCRIPTION
Brandon Bornancin is a serial salesperson, entrepreneur and founder of Seamless.AI. Twice a week, Brandon interviews the world’s top sales experts li...
#1267. Master This Script and Sell Anything to Anyone
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THIS EPISODE IS BROUGHT TO YOU BY SEAMLESS.AI - THE WORLD'S BEST SALES LEADS
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SHOW DESCRIPTION
Brandon Bornancin is a serial salesperson, entrepreneur and founder of Seamless.AI. Twice a week, Brandon interviews the world’s top sales experts li...
#1266. This Ability Separates the Top 1% of Salespeople from The Rest
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THIS EPISODE IS BROUGHT TO YOU BY SEAMLESS.AI - THE WORLD'S BEST SALES LEADS
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SHOW DESCRIPTION
Brandon Bornancin is a serial salesperson, entrepreneur and founder of Seamless.AI. Twice a week, Brandon interviews the world’s top sales experts li...
#1265. Two Easy Ideas to Get Started Posting on Linkedin
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THIS EPISODE IS BROUGHT TO YOU BY SEAMLESS.AI - THE WORLD'S BEST SALES LEADS
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JOIN FOR FREE TODAY ► https://login.seamless.ai/invite/podcast
SHOW DESCRIPTION
Brandon Bornancin is a serial salesperson, entrepreneur and founder of Seamless.AI. Twice a week, Brandon interviews the world’s top sales experts li...
#1264. Job Interview Tips: How To Talk About Your Failures
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THIS EPISODE IS BROUGHT TO YOU BY SEAMLESS.AI - THE WORLD'S BEST SALES LEADS
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LINKEDIN ► https://www.linkedin.com/company/seamlessai/
JOIN FOR FREE TODAY ► https://login.seamless.ai/invite/podcast
SHOW DESCRIPTION
Brandon Bornancin is a serial salesperson, entrepreneur and founder of Seamless.AI. Twice a week, Brandon interviews the world’s top sales experts li...
#1263. Craft Emails & Voicemails that Buyers Can’t Ignore
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THIS EPISODE IS BROUGHT TO YOU BY SEAMLESS.AI - THE WORLD'S BEST SALES LEADS
WEBSITE ► https://www.seamless.ai/
LINKEDIN ► https://www.linkedin.com/company/seamlessai/
JOIN FOR FREE TODAY ► https://login.seamless.ai/invite/podcast
SHOW DESCRIPTION
Brandon Bornancin is a serial salesperson, entrepreneur and founder of Seamless.AI. Twice a week, Brandon interviews the world’s top sales experts li...
#1262. From Likes to Leads: Building Sales Relationships on Social Platforms
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THIS EPISODE IS BROUGHT TO YOU BY SEAMLESS.AI - THE WORLD'S BEST SALES LEADS
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JOIN FOR FREE TODAY ► https://login.seamless.ai/invite/podcast
SHOW DESCRIPTION
Brandon Bornancin is a serial salesperson, entrepreneur and founder of Seamless.AI. Twice a week, Brandon interviews the world’s top sales experts li...
#1261. 3 Quick Sales Tips for Instant Impact
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THIS EPISODE IS BROUGHT TO YOU BY SEAMLESS.AI - THE WORLD'S BEST SALES LEADS
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JOIN FOR FREE TODAY ► https://login.seamless.ai/invite/podcast
SHOW DESCRIPTION
Brandon Bornancin is a serial salesperson, entrepreneur and founder of Seamless.AI. Twice a week, Brandon interviews the world’s top sales experts li...
#1260. Techniques to Shape Subconscious Buyer Behavior - FT. Jeremy Haynes
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THIS EPISODE IS BROUGHT TO YOU BY SEAMLESS.AI - THE WORLD'S BEST SALES LEADS
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JOIN FOR FREE TODAY ► https://login.seamless.ai/invite/podcast
SHOW DESCRIPTION
Brandon Bornancin is a serial salesperson, entrepreneur and founder of Seamless.AI. Twice a week, Brandon interviews the world’s top sales experts li...
#1259. The Activity Advantage: Proven Ways to Boost Sales Performance
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THIS EPISODE IS BROUGHT TO YOU BY SEAMLESS.AI - THE WORLD'S BEST SALES LEADS
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JOIN FOR FREE TODAY ► https://login.seamless.ai/invite/podcast
SHOW DESCRIPTION
Brandon Bornancin is a serial salesperson, entrepreneur and founder of Seamless.AI. Twice a week, Brandon interviews the world’s top sales experts li...
#1258. ENERGIZER MONEY
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THIS EPISODE IS BROUGHT TO YOU BY SEAMLESS.AI - THE WORLD'S BEST SALES LEADS
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JOIN FOR FREE TODAY ► https://login.seamless.ai/invite/podcast
SHOW DESCRIPTION
Brandon Bornancin is a serial salesperson, entrepreneur and founder of Seamless.AI. Twice a week, Brandon interviews the world’s top sales experts li...
#1257. Keeping the Sale: Handling Customers Who Want to Shop Around
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THIS EPISODE IS BROUGHT TO YOU BY SEAMLESS.AI - THE WORLD'S BEST SALES LEADS
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JOIN FOR FREE TODAY ► https://login.seamless.ai/invite/podcast
SHOW DESCRIPTION
Brandon Bornancin is a serial salesperson, entrepreneur and founder of Seamless.AI. Twice a week, Brandon interviews the world’s top sales experts li...
#1256. From Outdated to Updated: Enhancing Your Contact List with Seamless.AI
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THIS EPISODE IS BROUGHT TO YOU BY SEAMLESS.AI - THE WORLD'S BEST SALES LEADS
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JOIN FOR FREE TODAY ► https://login.seamless.ai/invite/podcast
SHOW DESCRIPTION
Brandon Bornancin is a serial salesperson, entrepreneur and founder of Seamless.AI. Twice a week, Brandon interviews the world’s top sales experts li...
#1255. Self-Reliance or Self-Burden? Navigating Personal Challenges.
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THIS EPISODE IS BROUGHT TO YOU BY SEAMLESS.AI - THE WORLD'S BEST SALES LEADS
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JOIN FOR FREE TODAY ► https://login.seamless.ai/invite/podcast
SHOW DESCRIPTION
Brandon Bornancin is a serial salesperson, entrepreneur and founder of Seamless.AI. Twice a week, Brandon interviews the world’s top sales experts li...
#1254. How to Identify the Specific Problems your Target Customers Need Solved
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THIS EPISODE IS BROUGHT TO YOU BY SEAMLESS.AI - THE WORLD'S BEST SALES LEADS
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JOIN FOR FREE TODAY ► https://login.seamless.ai/invite/podcast
SHOW DESCRIPTION
Brandon Bornancin is a serial salesperson, entrepreneur and founder of Seamless.AI. Twice a week, Brandon interviews the world’s top sales experts li...
#1253. Lead Your Sales Team to Success with These Five Words
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THIS EPISODE IS BROUGHT TO YOU BY SEAMLESS.AI - THE WORLD'S BEST SALES LEADS
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JOIN FOR FREE TODAY ► https://login.seamless.ai/invite/podcast
SHOW DESCRIPTION
Brandon Bornancin is a serial salesperson, entrepreneur and founder of Seamless.AI. Twice a week, Brandon interviews the world’s top sales experts li...
#1252. Quick Wins for a Better You: 3 Steps to Take Today
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THIS EPISODE IS BROUGHT TO YOU BY SEAMLESS.AI - THE WORLD'S BEST SALES LEADS
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SHOW DESCRIPTION
Brandon Bornancin is a serial salesperson, entrepreneur and founder of Seamless.AI. Twice a week, Brandon interviews the world’s top sales experts li...
#1251. She Advanced her Sales Career with This AI Tool | Leslina Arnoux
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SHOW DESCRIPTION
Brandon Bornancin is a serial salesperson, entrepreneur and founder of Seamless.AI. Twice a week, Brandon interviews the world’s top sales experts li...
#1250. Counteract the Negative Perception of Salespeople FT. Park Howell
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THIS EPISODE IS BROUGHT TO YOU BY SEAMLESS.AI - THE WORLD'S BEST SALES LEADS
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SHOW DESCRIPTION
Brandon Bornancin is a serial salesperson, entrepreneur and founder of Seamless.AI. Twice a week, Brandon interviews the world’s top sales experts li...
#1249. Your Path to Sales Success: 5 Simple Steps
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THIS EPISODE IS BROUGHT TO YOU BY SEAMLESS.AI - THE WORLD'S BEST SALES LEADS
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JOIN FOR FREE TODAY ► https://login.seamless.ai/invite/podcast
SHOW DESCRIPTION
Brandon Bornancin is a serial salesperson, entrepreneur and founder of Seamless.AI. Twice a week, Brandon interviews the world’s top sales experts li...
#1248. Turning a Grand into Gold: $1,000 Challenge
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THIS EPISODE IS BROUGHT TO YOU BY SEAMLESS.AI - THE WORLD'S BEST SALES LEADS
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SHOW DESCRIPTION
Brandon Bornancin is a serial salesperson, entrepreneur and founder of Seamless.AI. Twice a week, Brandon interviews the world’s top sales experts li...
