In The LOOP Podcast with Jordan Jo

Hali Williams stands among the most disciplined, mentally mature athletes in women’s rodeo today. A three-time NFBR qualifier, Hali blends fierce competitiveness with deep faith, intentional preparation, and a wisdom far beyond her years. Her journey is one of growth — learning when to push, when to reset, and how to compete with purpose instead of pressure.

In this episode, Hali opens up about the burnout she faced early in her career and how stepping back helped her rediscover her “why.” She shares the mental shift that changed everything, the horsepower lineup that carried her through the toughest...

Aspen Miller has quickly become one of the most compelling rookies in professional breakaway roping — humble, sincere, and grounded, with a calm nature that becomes a competitive weapon in high-pressure moments. Her breakout season was defined by early-year momentum, standout horsepower, and the overwhelming support of the people in her corner.

In this episode, Aspen opens up about her Texas run that set her year on fire, the confidence she built through her horse Jigsaw, and how she managed both the highs of big wins and the lows of tough summer stretches. She talks about learning patience, tr...

Cheyanne McCartney is one of the most versatile, talented, and mentally tough cowgirls in professional breakaway roping — a four-time NFBR qualifier whose story is built on resilience, horsemanship, and an unwavering commitment to showing up, no matter how tough the season gets.

In this episode, Cheyanne takes us through one of the most powerful comeback arcs in rodeo. After missing the NFBR for the first time in 2024, she faced the difficult decision to come home, rehab her body, rebuild her confidence, and prepare for the events she still believed she could win. That choice paid off — with a ma...

Maddy Deerman returns to the NFBR with more strategy, maturity, and competitive fire than ever before. Known for her analytical mind and confident presence in the arena, Maddy brings a refreshing honesty to the sport — breaking down both the mental and physical adjustments she made after experiencing the whirlwind pace of her first NFBR appearance.

In this episode, Maddy talks about the speed, chaos, and learning curves that caught her off guard during her rookie finals, and how those lessons shaped her preparation for her second trip to Vegas. She shares her horsepower plan heading into the Ki...

Beau Peterson continues to establish herself as one of breakaway roping’s most dynamic athletes — a competitor with world-class horsepower, short-term memory, and the instinct to capitalize on every opportunity. A futurity trainer, NFBR qualifier, and one of the most mentally composed ropers in the game, Beau blends talent with strategy in a way that sets her apart as the sport gets faster and tougher every year.

In this episode, Beau opens up about the evolution of her confidence, how she learned to reset quickly after mistakes, and the role her standout gelding Festus played in transforming her...

Joey Williams stands out as one of the sport’s most polished, confident, and consistent athletes. A mother, ranch wife, and elite competitor, Joey shows what it means to blend experience with poise — proving that grace and grit can coexist at the very highest level.

Joey opens up about managing motherhood on the road, balancing ranch life with major-league rodeo, sharpening her mental toughness, and the confidence she finds through years of preparation and perspective. She talks horsepower, high-stakes moments, and the maturity that only comes from living the western lifestyle inside and out.

Her stor...

Kinlie Brennise remains one of breakaway’s most naturally gifted competitors. A product of a powerhouse rodeo family, Kinlie blends instinct, feel, and pure athletic talent — but her story is equally defined by humility, discipline, and relentless drive.

Kinlie dives into her season with honesty, sharing what she’s learned about managing expectations, building confidence, strengthening her mental game, and trusting her team both inside and outside the arena. With a deep respect for horses, family heritage, and the sport itself, she represents the poise and potential that continue to shape breakaway’s next era.

This epi...

As breakaway roping pushes the limits of speed and precision, Bailey Bates continues to rise as one of the sport’s most electric young talents. Coming off another strong season, Bailey showcases the hunger, maturity, and horsepower it takes to hang with the fastest women in rodeo.

In this episode, Bailey opens up about her mental approach, the growth she’s made refining her style, the horsepower she trusts, and the lessons learned from balancing pressure with patience. From small-town beginnings to big-stage performances, she shares how she’s shaping her identity as a competitor — one confident nod at a...

Suzanne Williams stands as one of the most inspiring stories in women’s rodeo. At 43 years old — a full-time college rodeo coach, wife, mom, and lifelong cowgirl — Suzanne proved that dreams don’t come with an expiration date. This year, she made her first NFBR qualification, fueled by sacrifice, strategy, and sheer determination.

Suzanne brings her journey to life — the financial planning, the miles, the mom moments missed, the late-night truck talks, and the unwavering commitment to giving her family’s all for one back number. She shares how she balanced coaching with rodeoing, leaned on her traveling pa...

Bradi Good is proving exactly what resilience in this sport looks like. A two-time NFBR qualifier with a relentless competitive edge, Bradi has battled through injury, adversity, young horses, and pressure — and still found a way to stamp her second back number.

This year took Bradi from the momentum of Houston and Calgary to the gut-check reality of losing her good horse, Rango, mid-summer. She opens up about rebuilding confidence on a young horse, navigating mental blocks, leaning on family, and fighting her way back into the Top 15. Brady’s journey is a reminder that champions aren’t just...

As breakaway roping continues to evolve into one of rodeo’s most competitive and fastest-growing events, Macy Young stands right in the heart of it. A three-time NFBR qualifier, devoted mom, wife, and one of the most fiercely competitive cowgirls in the game — Macy shows us what it really takes to chase this dream year after year.

From feeding 700 head of cattle at sunrise to balancing a full-time team roping production business, Macy brings you inside her world with honesty, humor, and the kind of grit only a breakaway roper understands. In this episode, she opens up abou...

In this episode, I sit down with one of my favorite people on the planet — Linsay Rosser-Sumpter — lifelong cowgirl, powerhouse leader, and one of the driving forces behind Premier Women’s Rodeo (PWR).

Linsay and I go way back to our Colorado days, long hauls in the truck, and all the miles and memories that shaped who we are today. But this conversation digs even deeper. Lindsay opens up about the evolution of women’s rodeo, why change was necessary, and the mission she and Sammy Jo Smith have carried forward: creating a platform where every cowgirl — pros, chal...

“You’ll never forget rodeo, but rodeo will forget you. That’s as true as the day is long.” — Tim O’Connell

In this episode, I sit down with three-time World Champion bareback rider Tim O’Connell — a name synonymous with toughness, perseverance, and faith in the face of adversity.

Tim opens up about the highs and lows of his career — from the glory of world titles to the grit of countless surgeries and comebacks. He shares how his wrestling roots built his mental edge, how prayer grounds him before every ride, and how perspective shifts when the sp...

“I’ve thought this deal is going to be over several times… and every time it gets like that and injuries come up or life changes or whatever happens, I always try to pray a lot about it.” — Tilden Hooper

In this episode, I sit down with one of the most respected bareback riders in professional rodeo — Tilden Hooper, now heading into his 10th consecutive NFR. With nearly two decades in the arena, Tilden opens up about the highs, the setbacks, and the faith that’s kept him grounded through it all.

We dive into how rodeo has...

“And if it doesn't happen, it wasn't meant to be.. but I'm going to give it my all, and I'm going to have faith that I'm going to win the gold.” – Carlee Otero

Episode #243 of In The LOOP with Jordan Jo x The Cowboy Channel is one for every cowgirl who’s ever balanced family, business, and the dream of the arena.

I sit down with five-time NFR qualifier, wife, mom, and powerhouse entrepreneur Carlee Otero for a conversation that’s equal parts honest, funny, and inspiring.

We talk about her comeback to rodeo afte...

“Confidence comes from knowing what you’re doing.” – Raymond Hollabaugh

Episode #242 of In The LOOP with Jordan Jo x The Cowboy Channel is here—and this one’s a special one for me. I sit down with my husband, seven-time NFR qualifier and lifelong cowboy, Raymond Hollabaugh, for a conversation that’s as honest as it gets.

We talk about the mindset it takes to win when it counts, what real confidence looks like, and how practicing with purpose separates the good from the great. Raymond shares stories from the road, coaching lessons, and the kind of rodeo...

“You’re going to spend a lot more time losing in this industry than you are winning.” – Jackie Crawford

Episode #241 of In The LOOP with Jordan Jo x The Cowboy Channel is here—and we’re sitting down with a legend who’s honest about the grind behind the gold buckles. From choosing tougher paths on purpose to surrounding herself with the right people, Jackie opens up about mindset, comparison, and learning to ride out the lows with confidence. We talk horses that shaped her (shoutout T-Boy), life on the road with family, and pushing boundaries long before breakaw...

We’re kicking off something special. Our first episode of In The LOOP with Jordan Jo x The Cowboy Channel is here, and I couldn’t think of a better way to start than sitting down with Pam Minick. Pam’s a cowgirl, broadcaster, and all-around hand who’s paved her way with perseverance and heart. She shares how she’s lived by those words—and how she’s never once let being the only woman in the room change the way she showed up. This conversation isn’t just about rodeo—it’s about the people who love it, steward it, help...

We’re bringing back one of the most impactful conversations from our spring series—featuring the legendary Dusty Tuckness.

Dusty takes us inside his journey from growing up in Wyoming to becoming a 16-time NFR bullfighter and 10-time Bullfighter of the Year. He opens up about the mindset, faith, and perseverance that have carried him through some of the toughest moments in and out of the arena.

From facing fear and building resilience to the importance of surrounding yourself with people who make you better, Dusty shares lessons that go far beyond rodeo. His perspective on g...

We’re taking you back to one of the most real and unfiltered conversations we’ve ever had. Five-time NFR bronc rider Rusty Wright and breakaway roper Haley Sage sat down with us in Fallon, Nevada, for a conversation that goes far beyond arena stats and gold buckles.

Rusty opens up about walking through life’s deepest valleys—loss, drinking, divorce, and self-doubt—and what it took to climb out. He shares the story behind Hell and Back, the Cowboy Channel documentary he almost didn’t film, and the unexpected healing that came from letting the world see behind t...

In this replay episode of In The LOOP, we sit down with 2024 National Finals Barrel Racing Aggregate Champion Andrea Busby for one of the most honest and inspiring conversations we’ve had yet. This episode originally aired earlier this season, but it’s one we believe is worth hearing again.

From early rodeo days to finally crossing the Thomas & Mack threshold, Andrea brings us through every twist, turn, and tough lesson along the way. We talk about what it truly took for her to make her first NFR — and why the timing couldn’t have been better. Andrea o...

Replay Episode – One of Our Most Listened-To Conversations

In this replay of In the LOOP, we revisit one of our most heartfelt and powerful episodes featuring Stevi and Ty Hillman. The couple opens up about the unexpected turns their journey has taken over the past few months. After falling short of making it to the National Finals Rodeo that year, they found themselves on a different path—one filled with surrender, new beginnings, growing together, and trusting God through every season.

Stevi and Ty share the raw truths behind life on the rodeo road...

Throwback Episode: Bob Tallman | Beef, Rodeo, Real Estate

We’re rewinding to one of our all-time favorite conversations with the legend himself—Bob Tallman.

Known as “The Voice of Rodeo,” Bob has spent decades shaping the sound of western sports. A 10x PRCA Announcer of the Year and 23x NFR announcer, he’s also a 5th generation rancher and seasoned real estate pro.

In this episode, Bob takes us from his roots on a Nevada cow-calf operation to his current life in Poolville, Texas, where family, faith, and the 3T Ranch ar...

5x NFR bronc rider Rusty Wright and breakaway roper Haley Sage were not lying when they said they would tell it all. This episode is downright real, raw, emotional, and inspiring as we sit down during a summer stop in Fallon, Nevada.

But this one’s not about the arena stats—it’s about the people behind the buckles.

Rusty opens up about the valleys he's walked through—the loss, the drinking, the divorce, the self-doubt—and what it really took to climb out. He shares how the Cowboy Channel documentary Hell and Back came to be, why...

Cheyanne McCartney is no stranger to pressure—but when it comes to the Old West Rope Horse Futurity, she’s not just showing up to compete, she’s showing up to shape the future.

From NFR breakaway roper to standout futurity competitor, Cheyanne has lived both sides of the rope. In this episode, she gives us the real-deal look at how the Old West is setting a new standard—from massive payouts and open eligibility to a horse sale with a million-dollar twist that has the whole industry buzzing.

What stands out most? Cheyanne’s belief in...

Emmry Edwards, the 15-year-old phenom who went head-to-head with rodeo’s elite in the breakaway roping at the 2025 Women’s Rodeo World Championship—and left with $6,000, a whole lot of grit, and a story to tell.

From a last-chance qualifier to the biggest stage in the sport, Emmry’s journey to AT&T Stadium wasn’t exactly mapped out—but it was earned. With a bold 2.0-second run in the short round, she proved she wasn’t there just to show up—she was there to win. While the barrier kept her from the $60K, her presence in that box was...

Tammy Lewis and Ashtyn Pratz, the duo who stunned the arena and left AT&T Stadium with $64,000 as the 2025 WRWC Team Roping Champions.

At just 16 years old, Ashton roped like she was born for the big stage—calm, confident, and completely unfazed by the pressure. This wasn't her first WRWC buckle, but it was her first time on the heading side. After switching ends and navigating a tough season, she found her stride with Tammy—and together, they put down a run that brought the crowd to its feet.

Tammy Lewis is no stranger to the...

Taycie Matthews, the barrel racer who showed up to the 2025 Women’s Rodeo World Championship with grit, instinct, and a whole lot of horsepower—and walked away with $70,000 and a gold buckle.

We’re talking about a jaw-dropping 12.6-second run at AT&T Stadium from a cowgirl who didn’t nominate a ton, didn’t overthink it, and still left no doubt she came to win. Her standout mare Pop Rocks didn’t just clock a winning time—she owned that arena, walking out like she knew the crown was already hers.

Taycie opens up about the road...

Charmaine Holdren, the limited barrel racer who made one of the most electric runs of the 2025 Women’s Rodeo World Championship. We’re talking about the first 12-second run on the board at AT&T Stadium, from a gal with less than $3,000 won in the Limited Barrel Racing at the WRWC in 2025 on her horse Trick before the finals.

Charmaine opens up about the journey that brought her and Trick—whose name literally means His Way is Perkfect—to that arena. From elbow injuries that nearly ended her career to losing every saddle she owned, and rediscovering her purp...

Rhen Richard knows all of the things about the Old West Rope Horse Futurity—and let me tell you, it’s more than a jackpot. Rhen and his team are pouring everything they’ve got into building a platform where horsemen, trainers, pros, amateurs, and young guns all have a seat at the table. We’re talkin’ million-dollar bonuses,a one of a kind elite horse sale, guaranteed payouts, 100% payback, and a sale format that’s rewriting the game for breeders and competitors alike.

What do I love most? Rhen’s heart is behind it all. He’s not just ropin...

Y’all, I’m still catching my breath from one of the most electric weeks in women’s rodeo history. In this episode of In The LOOP, I sat down with Sammy Jo Smith and Lindsay Rosser-Sumpter to break down everything that went down at the 2025 Women’s Rodeo World Championships—and let me tell you, it was one for the books.

AT&T Stadium was absolutely booming. From start to finish, it felt like the entire sport of women’s rodeo leveled up. We saw Limited, Challenger, and Pro athletes compete side-by-side on the biggest stage, and it was c...

Hi, Welcome back to In The LOOP Podcast! This week, we’re in the heart of Women’s Rodeo World Championship week, and while the best in the world battle it out in Fort Worth for a record-setting $802,000 payout, we’re taking a moment to celebrate a legend who has shaped the industry from the inside out.

I’m honored to sit down with my dear friend, Billie Bray—wife, mom, competitor, Chief Marketing Officer at Equibrand, and now, the 2025 Pam Minick Lifetime Achievement Award recipient. This award is m...

In Episode 230 of In The LOOP, we sit down with 2024 National Finals Barrel Racing Aggregate Champion, Andrea Busby for one of the most honest and inspiring conversations we’ve had yet. From early rodeo days to finally crossing the Thomas & Mack threshold, Andrea brings us through every twist, turn, and tough lesson along the way.

We talk about what it truly took for her to make her first NFR — and why the timing couldn’t have been better. Andrea opens up about her journey through horse injuries, mental fatigue, and rebuilding her confidence mid-se...

In this episode of In The LOOP with Jordan Jo, we sit down with Criquett Chapman — a vice president by day and a fierce competitor by weekend. Criquett shares her incredible journey from a small-town team roper with no rodeo legacy to breaking barriers in the WRWC as a limited breakaway roper. We talk about balancing career and competition, growing up in sports, family roping adventures, and stepping outside your comfort zone. This one’s for every woman who juggles it all — and still shows up to win.

She’s a mom, a wife, a full-time VP at a col...

Y’all, this week’s episode is super special to me—I'm bringing back the very first guest I ever had on the show: my good friend, rodeo legend, and multi-time World Champion Martha Angelone.

I’ll never forget when we recorded our first episode—literally in the front seat of a Dodge truck at circuit finals with a cell phone and Raymond in the backseat. Fast forward, and now Martha’s back with a ton of wins, big money earned, and even bigger insight on how she’s crushing the Women’s Rodeo World Championships game.

We talked a...

Hey everyone, I’m so excited to kick off our spring series with none other than Dusty Tuckness—one of the toughest and most respected bullfighters in rodeo.

Dusty joins me to share his incredible journey, from growing up in Wyoming to becoming a 16-time NFR bullfighter and 10-time Bullfighter of the Year. We dive into the mindset, faith, and perseverance that have kept him at the top of his game. He shares his personal experiences with fear, resilience, and the importance of surrounding yourself with people who push you to be better.

Hey y’all, welcome back to In The Loop Podcast! I’m your host, Jordan Jo Hollabaugh, and I couldn’t be more excited for this episode because we’re diving into one of the biggest events of the year—the Women’s Rodeo World Championships (WRWC)!

With the WRWC right around the corner, I sat down with Linsay Rosser-Sumpter and Sami Jo Smith, two of the incredible women behind this game-changing event. We talked about everything from the $1.2 million payout to the new additions this year, and what mak...

Today, we’re bringing you a special replay of one of our most impactful episodes, featuring the incredible Dr. Caroline Leaf.

Dr. Leaf is a cognitive neuroscientist and bestselling author, known for her groundbreaking research in psychoneurobiology and metacognitive neuropsychology. In this conversation, we explore the power of rewiring thought patterns, embracing challenges, and building mental resilience—essential skills for peak performance in rodeo, business, and life.

As part of our Mindset Series, this episode highlights practical steps from Dr. Leaf’s NeuroCycle program, a game-changing approach I’ve personally used to strengthen my mental focus an...

Welcome back to In The Loop! In this episode, we sit down with entrepreneur, speaker, and resilience coach Lyndsey V. to discuss the power of pushing through challenges, finding clarity in chaos, and creating sustainable success.

Throughout the episode, we explore how resilience applies to rodeo, business, and everyday life, touching on topics like overcoming mental clutter, embracing authenticity, and rewriting personal narratives to foster growth.

Lyndsey shares her journey of battling burnout and the transformative power of her shred writing technique—a method she developed to clear mental clutter, gain self-awareness, and reclaim control ov...

In this episode of In The Loop, we sit down with Tibba Smith, WPRA Reserve World Champion Breakaway Roper and nominee for WPRA Western Region Roping Director. With years of experience as a rodeo competitor, coach, and secretary for the largest college rodeo region, Tibba has seen every side of the industry—and now she’s ready to take on a leadership role to shape the future of breakaway roping.

Tibba opens up about the challenges facing breakaway roping, from navigating PRCA rodeo additions and equal money battles to improving communication between WPRA leadership and its members. She...