Leaders of B2B Podcast - Interviews on Business Leadership, B2B Sales, B2B Marketing and Revenue Growth

Utilization isn’t just a metric — it’s the key to unlocking profitability, clarity and accountability across your entire team. In this episode, Michael Daoud, Founder and CEO of Visus LLC, sits down with us to share how transparency in utilization can transform operational efficiency in professional services firms. He highlights the value of role-based utilization targets and the importance of weekly over monthly KPI tracking for agility. 

Key Takeaways:



(00:54) Making utilization transparent directly impacts revenue and profitability.

(01:44) Custom data pipelines using PSA platforms offer richer insights than native re...

Most brands focus on messaging — but is that enough? In today’s episode, Tamsen Webster, Founder and Chief Learning Officer of Message Design Institute, shares insights on the power of message design and its role in shaping effective brand communication. Tamsen explains how businesses can move beyond messaging to establish a core message that aligns with their audience’s beliefs and needs. She also explains why message design is an excavation process rather than an invention, uncovering the true value behind a company’s approach.

Key Takeaways:

(02:30) The difference between messaging and message...

Most businesses unknowingly leave money on the table — are you one of them? In this episode, we’re joined by Brian Doyle, President and CEO of Holden Advisors, who shares strategies for increasing pricing power to drive revenue and profitability. Brian is an ex-Air Force pilot and recognized expert in leadership and communication. Brian explains how businesses can improve their revenue and profitability through value-based pricing strategy and go-to-market effectiveness.

Key Takeaways:

(01:36) Businesses often leave money on the table by underpricing their offerings.

(03:42) Pricing power depends on valu...

Not all private equity firms are created equal. Founders need to ask the right questions before accepting investment. In today’s episode, Mark Gartner, Managing Director of RLH Equity Partners, shares how to evaluate potential investors, avoid common pitfalls and ensure alignment on capital, expertise and culture. He also explains what makes a professional services firm attractive to investors and how RLH helps businesses scale strategically. 

Key Takeaways:



(01:22) RLH Equity Partners has specialized in professional services for decades, despite early industry skepticism. 

(2:44) Aligning with macro trends like tech shifts fue...

The real difference in marketing lies not in the message, but in how it's told — a concept explored in depth in this episode as we feature Matt Krebsbach, Senior Vice President of Thought Leadership and Brand Awareness at Acquia. Matt shares his thoughts on how marketing is evolving, highlighting why data-driven storytelling and authentic brand voices matter more than ever. He also explores blending brand, demand and customer experience, showing how businesses can stand out in a crowded market. 

Key Takeaways:

(03:36) The impact of proper AI train...

Misaligned teams lead to missed opportunities. In today’s episode, we’re joined by Amy Higgins, Director of Content Strategy at Cloudflare, who explores the power of integrated planning in marketing. Amy highlights the challenges of siloed strategies, the importance of sales-marketing collaboration and the need for creative experimentation within structured marketing frameworks. She also discusses how businesses can measure ROI effectively while balancing long-term and short-term marketing goals.

Key Takeaways:

(01:15) Integrated planning keeps teams aligned from the start.

(02:14) SEO-focused content should target buyers, not just end user...

Amber Naslund, Senior Manager of Marketing Solutions at LinkedIn, explores the challenges and opportunities in aligning sales and marketing teams. Amber sheds light on bridging the communication gap and fostering collaboration to achieve shared business goals. She shares actionable insights into improving sales-marketing alignment, focusing on understanding customer needs, creating cohesive messaging and the importance of metrics that reflect long-term success.

Key Takeaways:

(01:47) Sales and marketing often clash due to misaligned goals.

(02:44) Marketers need closer connections with customers.

(03:35) Fieldwork with sales improves marketing strategies.

Bria Bell, Senior Marketing Strategy Associate at JPMorgan Chase & Co., shares her insights on the role of corporate influencers in marketing and the power of authentic storytelling. Bria highlights the importance of cross-collaboration in regulated industries and creating human-centric content that builds trust and emotional connections. She also emphasizes the value of vulnerability and creativity in content marketing, even in highly regulated environments, and explores future trends in the field.



Key Takeaways:

(01:14) Building trust through industry knowledge and thoughtful storytelling.

(02:30) Sharing expertise on LinkedIn to demonstrate thought leadership.

On today’s episode, we’re joined by Michelle Ngome, Founder and President of the African American Marketing Association (AAMA) and Outreach Director of Entrepreneurship Recruitment at Goldman Sachs. From trends in content creation to strategies for building a community, Michelle brings valuable insights for marketers aiming to deepen their audience connections. She also shares the significance of thought leadership, the role of innovation in marketing and practical ways to implement short-form video in B2B contexts.

Key Takeaways:

(01:38) Shifting to raw, authentic content can engage audiences more effectively.

In this special episode, we’re joined by Jake Jorgovan, Founder of Content Allies, and TJ Bonaventura, Client Strategist of Content Allies, to discuss the podcast's evolution as it transitions from host David (Ledge) Ledgerwood to Jake and TJ. 

Jake and TJ talk about how they plan to carry forward the show’s legacy and reflect on lessons from their extensive experience in podcasting and B2B marketing. They discuss creating ROI for clients, building strong teams and aligning marketing with sales while introducing new formats and actionable insights for listeners.

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In today's episode, Mike Malloy, Founder and CEO of Malloy Industries, discusses the growing trend of fractional executives and how they help businesses grow, especially in B2B SaaS technology companies. Mike explains why having part-time experts can be more effective than full-time hires for many companies. He also gives practical tips on how CEOs can focus on big-picture growth while letting seasoned professionals handle daily operations. 

Key Takeaways:

(01:20) The rise of fractional executives.

(03:08) The role of emotional and psychological aspects in effective client engagement.

(12:48) C...

In today’s episode, we’re joined by Justin Michael, Executive Coach. Justin shares his insights into the changing world of sales and marketing, focusing on new techniques and the importance of personal connections.

Key Takeaways:

(01:20) Justin’s method for pattern interrupt in sales.

(02:52) Making business development techniques mobile-friendly.

(05:01) The growth of sales tech and SDR strategies.

(08:13) The importance of hyper-personalization in outreach.

(09:50) Using omni-channel approaches to get noticed.

(12:08) The need for real human-to-human conversations.

(13:47) Tips for gettin...

In today’s episode, we’re joined by Steve Mordue, CEO of RapidStart Global, formerly Forceworks. Steve talks about managing a global team and the future of AI and remote work. He discusses his journey from starting Forceworks to adapting to new technologies, highlighting the need to stay ahead in the tech industry.

Key Takeaways:

(00:54) Slowing down and effectively delegating tasks is vital.

(05:25) Transitioning from Salesforce to Microsoft and creating RapidStart apps.

(10:50) The benefits of remote work and its early adoption.

(15:40) How AI is transforming CRM syst...

On today’s episode, we talk with Jason Radisson, CEO and Founder of Movo. Jason explains Movo’s use of gig economy ideas to improve how large companies manage their frontline workers with human capital management software.

He also talks about how AI and machine learning improve workforce management, the challenges of automating traditional work processes and the future of work with AI.

Key Takeaways:

(01:13) Movo’s mission is to optimize human capital management for frontline workers.

(02:56) The importance of real-time optimization and sc...

In today’s episode, we're joined by Erika Klics, Job Search Strategist, who discusses the evolving landscape of job searching in 2024. Erika emphasizes the importance of networking, being specific in your job search and understanding how to position yourself effectively in the current market.

Erika shares insights on reflecting on your career goals, articulating your experience from a broader perspective and leveraging your network for referrals. She provides practical advice for job seekers, especially those who last updated their résumés years ago, and highlights the key strategies for standing out in a comp...

On today's episode, we're joined by Sasha (Peter) Kucharczyk, Co-Founder and COO of Preteckt. Sasha dives into his journey from academia to entrepreneurship, sharing insights on the transition from technical roles to leadership positions. He highlights the evolution of Preteckt and its impact on the automotive and transit industries.

Key Takeaways:

(01:00) Sasha's transition from academia to business and the challenges faced.

(02:34) The inspiration from Microsoft's Zune failure and its influence on product design and usability.

(04:03) The importance of actionable data in improving vehicle maintenance experiences.<...

In today’s episode, we’re joined by Emin Can Turan, Founder and Researcher at Pebbles Ai. Emin shares his insights on the essentials of go-to-market strategies, the importance of leveraging scientific methods in marketing and how cultural differences can impact sales approaches. He also delves into the challenges and opportunities of building an AI company during times of geopolitical instability.

Key Takeaways:

(00:02) Go-to-market (GTM) encompasses marketing strategy, execution, market intelligence, social media, sales and product rollouts.

(07:00) Maintaining energy and enthusiasm is crucial for effective sales performance.

In today's episode, Charles Yeomans, CEO and Founder of AtomBeam Technologies Inc., discusses the future of data optimization technologies. With a diverse background in finance, biotech and tech innovation, Charles highlights the role of efficient data transmission, especially in the Internet of Things, and the impact of AtomBeam’s data compaction technology.

Key Takeaways:

(04:07) The critical need for efficient data management in IoT, which is expected to produce around 90 zettabytes by 2025.

 (06:19) How AtomBeam’s technology reduces data sizes by 75% using machine learning, thus improving transmission efficiency.

(08...

On today's episode, we're joined by Sharon Park, Founder and CEO of Sage Digi, a performance marketing agency specializing in scaling enterprise ads. Sharon shares her journey from being a music major to becoming a marketing guru at Google and eventually leading her own company.

Key Takeaways:

(04:50) The pitfalls of managing digital ad spending and the advantage of expert help.

(06:53) The significance of integrating CRM and analytics for effective marketing.

(09:43) Personalization in advertising through AI and the importance of tailored messages.

(11:02) The critical...

In today's episode, we dive deep with Michael Smart, Founder and Managing Principal of Egress Solutions, Inc., as he sheds light on accelerating growth in B2B SaaS companies. Michael brings his wealth of experience to the table, discussing the details of product management and the vital role of customer-centric approaches in today's tech-driven market.

Key Takeaways:

(01:10) Michael Smart introduces his role at Egress Solutions and their focus on mid-market B2B software companies.

(03:33) The shift from all-encompassing platforms to specialized systems that integrate into larger ecosystems.<...

In this episode, we're joined by Genesis Capunitan, Head of B2B at Initiative, part of The Interpublic Group of Companies. With a rich background spanning global software companies and leading creative agencies, Genesis brings a wealth of experience to the discussion of B2B marketing in the modern landscape. 

Key Takeaways:

(00:41) Genesis and his role at Initiative.

(04:01) The impact of an expanding buying committee on B2B sales cycles and decision-making.

(05:49) Implementing OKRs and KPIs to streamline marketing objectives and results.

(07:11) The u...

On this episode, we're joined by Jasmeet Sawhney, Global Head of Marketing at Axtria, to talk about the transformative power of podcasting in the B2B realm. Jasmeet unveils the strategic thinking behind Axtria's engagement through audio content and describes his journey from being a tech enthusiast to spearheading marketing initiatives in the life sciences sector. 

Key Takeaways:

(00:52) Jasmeet’s pivotal role in leveraging cloud software and data analytics in the life sciences industry.

(01:51) The transition from startup founder to marketing leader, emphasizing the value of diverse exp...

On today’s episode, we’re joined by Colby Ford, Founder and Principal Consultant of Tuple and Co-Founder and VP of Technology of Amissa Health. Colby sheds light on the innovative intersections of technology and healthcare, particularly focusing on advancements in Alzheimer's research, genomics and cloud infrastructure in the life sciences sector. 

Key Takeaways:

(01:49) Insights into Amissa's innovative approach to Alzheimer's care using smartwatches and the potential of wearable devices in healthcare.

(06:16) The potential of cloud technology to manage and process large-scale genomic data, aiding in drug disco...

In today’s episode, Stephen Callender, Owner and CEO of Foster Commerce, sheds light on the significance of a peaceful working environment that contrasts the chaotic nature of the digital agency landscape. Stephen offers project management and client interaction strategies that prioritize well-being and productivity.

Key Takeaways:

(01:35) Foster Commerce has a distinct approach to engineering and project management that sets it apart in the custom development arena.

(03:39) Breaking down large projects into chunks results in better manageability and risk mitigation.

(09:56) The concept of ‘self-reports’ and the im...

On today’s episode, Meirav Oren, Executive Chairwoman and Co-Founder of Versatile, shares her journey of disrupting the construction industry through innovative technology. Meirav talks about Versatile’s aims to transform construction processes with data-driven insights. 

Key Takeaways:

(02:27) How Versatile's creation was inspired by a tragic event.

(03:23) Using data from cranes and other sources for easier decision-making.

(09:21) Belief in your vision is key to overcoming startup challenges. 

(14:00) Innovation and persistence in the early phase of a hardware startup.

(19:00) Enhancing software services throug...

In this episode, Robert Kirk, Founder and CEO of InterGen Data, Inc., shares his groundbreaking work on predictive analytics in finance and healthcare. Robert’s story begins with a personal challenge that led him to develop solutions capable of foreseeing life’s significant events and their economic effects.

His expertise sheds light on how data science can enhance financial and health outcomes. Through predictive analytics, Robert and his team offer insights that lead to better decision-making for individuals and companies.

Key Takeaways:

(10:45) InterGen Data’s crea...

In today’s episode, Sarah Tamilarasan, CEO of Sotaog, shares insights into using machine learning to improve operational efficiency in industry. Sarah talks about Sotaog's aim to enhance operational cash flow through advanced analytics and the impact of technology on financial management. Her transition from engineering to leadership showcases the drive for innovation in tech-led industries.

Key Takeaways:

(01:02) Sotaog's approach to improving efficiency with machine learning.

(06:23) The importance of operational cash flow and its impact on financial health.

(09:45) How pattern matching and OCR can boost ca...

In this episode, we're joined by Usman Sheikh, Founder and CEO of xiQ, Inc., who shares his visionary insights on leveraging AI and behavioral science to revolutionize B2B sales and marketing. Usman delves into the journey of xiQ, Inc. from its early days in a garage to becoming a pioneer in integrating generative AI with psychometrics to tailor sales and marketing strategies to individual buyer personalities.

Key Takeaways:

(01:32) The inception of xiQ, Inc., focusing on AI-based solutions to enhance B2B sales and marketing.

(03:23) The inspiration...

In today’s discussion, Dimitri Sirota, Co-Founder and CEO of BigID, sheds light on the evolving challenges of data management, privacy and security in our digital era. He highlights the critical role of understanding data in its myriad forms — its sensitivity, regulatory implications and intrinsic value to businesses.

Key Takeaways:

(02:02) Growth in data generation and its enterprise challenges.

(04:31) The importance of data understanding for value, compliance and security.

(10:00) AI and machine learning in data management and interpretation.

(14:36) Entrepreneurial journey and timing in technology vent...

In this episode, Will Glaser, Founder and CEO of Grabango and a board member of Blue Shield of California, joins us for a fascinating chat about technology and retail. Will discusses his journey from pioneering music streaming as the Founder of Pandora Media to revolutionizing the retail experience with Grabango's cutting-edge technology. 

Key Takeaways:

(05:12) The genesis of Grabango and its mission to transform the retail checkout process.

(11:30) The technical challenges and breakthroughs in implementing computer vision in retail.

(17:45) The accuracy and reliability of Grabango's technology i...

On today’s episode, we're joined by Jennifer Bittinger, President of Narrativa. Jennifer discusses the nuances of storytelling in business and how it shapes brand perception. She highlights the importance of crafting authentic narratives that resonate with audiences and support brand growth. 

Key Takeaways:

(04:12) The effectiveness of storytelling in business for conveying brand values.

(08:35) The importance of consistency in storytelling to maintain a strong brand image.

(15:47) Insights on adapting narratives for various platforms while ensuring the core message remains intact.

(22:29) The challenges and str...

In today's episode, we're joined by Jorge Quezada, Chief Diversity Officer and VP of People and Culture at Granite Construction. He delves into the multifaceted world of diversity, equity and inclusion (DEI), sharing his journey of understanding and the key figures who influenced his approach. Jorge highlights the importance of individual contributions to organizational change and offers practical strategies to overcome challenges like distance bias in the workplace.

Key Takeaways:

(06:34) Jorge's in-depth learning about DEI, influenced by key figures and literature in the field.

(08:48) The critical role...

Leon Lerman, CEO and Co-Founder of Cynerio, joins us to discuss cybersecurity in healthcare and his experience of founding Cynerio. Leon’s journey from identifying vulnerabilities in medical devices to navigating the complexities of a cybersecurity startup provides valuable lessons for B2B leaders and aspiring entrepreneurs.

Key Takeaways:

(10:57) Improved accuracy in hospital cybersecurity with reduced false positives.

(16:55) Selecting a market niche where deep technology offers a significant advantage.

(17:21) How leveraging unique data and cloud-based deployment enhances machine learning algorithms in cybersecurity.

(22:24) The jou...

On this episode, Carolyn Walker, CEO and Managing Partner of Response Marketing, talks about brand building, performance marketing and the evolving landscape of B2B marketing.

The discussion provides valuable insights on optimizing brand portfolios for corporate goals, the interplay between short-term sales and long-term brand growth, and the impact of market dynamics on marketing strategies.

Key Takeaways:

(02:06) - The complexities of brand building and performance marketing, and focusing on optimizing brand portfolios for corporate objectives.

(17:23) - The importance of a robust...

In today's episode, Kevin Miller, CEO of LegalSifter, talks about the challenges and timing of introducing new AI technology in contract review.

He also discusses bringing a technically advanced product to market, the hesitation to adopt a freemium model and the decision-making processes that have shaped LegalSifter’s strategy. Kevin delves into the essential nature of top-line revenue and how it serves as a health indicator for businesses, advising against an over-reliance on external funding in the absence of real income.

Key Takeaways:

(01:28) The co...

On this latest episode, Shawn Olds, Co-Founder and CEO of boodleAI, discusses the role of AI in understanding and finding customers. He explores the challenges of the digital era and the importance of anticipating customer needs. Shawn offers insights on various topics, from the enduring appeal of classic games to smart pricing, showing how data can drive business success.

Key Takeaways:

(03:00) Addressing AI misconceptions through daily use examples. 

(08:16) How people find creative AI uses, showing that users really define how a platform gets utilized. 

(11:00) The im...

On today’s episode of Leaders of B2B, we are joined by Inna Kuznetsova, CEO at ToolsGroup. Inna delves into the dynamics of decision-making within business deals, emphasizing the necessity of balancing immediate gains with long-term sustainability and resilience, particularly in the complex realm of supply chains.

The conversation navigates the challenges faced by businesses in securing deals that appear lucrative but may harbor hidden risks and unfavorable terms. Inna underscores the importance of rigorous assessment and caution, advocating for a deeper understanding of agreements to safeguard against future complications.

In today’s episode, we’re joined by Meghan Gaffney, Founder and CEO of Veda, who offers an in-depth perspective on the evolving realm of artificial intelligence in healthcare. With her extensive experience, Meghan underscores the transformative impact of implementing AI solutions in medical diagnostics and patient care pathways.

Key Takeaways:

(03:34) COVID-19 accelerated the adoption of AI and machine learning in healthcare, helping manage data and administration.

(10:00) A diagnostic approach is essential for effective data management across industries, identifying and addressing critical issues systematically.

(16:42) Upholding ethi...

In today's episode, we're joined by Blake Strozyk, Founder of Bull Media, who gives an in-depth analysis of the changing landscape of marketing, emphasizing the importance of brands building genuine relationships with their audience.

The conversation revolves around the value of content marketing, how brands can effectively position themselves and the significance of understanding your top customers' needs. Blake offers insightful tips for businesses on creating content that truly resonates with their audience and fosters brand loyalty.

Key Takeaways:

(03:58) Sales teams may misinterpret content...

In this episode, Susan Sly, Co-CEO, President and CCO of RadiusAI, delves into the fascinating world of artificial intelligence and the growing necessity for its responsible and ethical use. With vast experience in this area, Susan shares valuable insights on how AI is shaping our world, and the critical responsibility that founders and developers have in ensuring it's used for the benefit of humanity.

Key Takeaways:

[30:15] The urgency and importance of discussing the ethical use of AI in today's rapidly evolving tech landscape.

[35:10] The immense potential of...