The PLΔNNING Podcast

Here is a skill worth more than most financial advice you will hear this year: when someone shows you a monthly payment, multiply it by the term, then ask what you own when the payments stop.

Apple gave us a perfect example today. Apple Upgrade launched — a hardware leasing program provided by Klarna. An iPhone 17 Pro has a cash price of $1,099. Lease it at $31.99 a month for 24 months and you have paid $767.76, roughly 70% of the price. Per Apple's own terms, you do not own the device at the end unless you pay a purchase fee the announcement ne...

Isaac M. Cooper sits down with Tyrone V. Ross Jr. for a timely conversation about artificial intelligence, Bitcoin, Ether, tokens, NFTs, stablecoins and the evolving future of digital assets.

They discuss institutional adoption, the role major financial organizations are beginning to play and the mistakes many people make when entering the digital-asset market. Tyrone explains why research matters, how hype can influence poor decisions and the importance of relying on trusted sources before taking action.

The conversation also explores entrepreneurship, ownership, community, relationships and Martha’s Vineyard.

This episode provides a pr...

Uncle Nearest's founder was fired amid fraud allegations against the company's former CFO — and we break down what receivership actually means and whether better governance could've prevented it. Then, the Seattle Seahawks' confirmed $9.6 billion sale becomes our launchpad into what really drives NFL team valuations. We cover Big Tech's mounting AI spending problem, why the financial advisor shortage might be one of the most AI-resistant career paths left, and the surprising, mostly-private company that owns a piece of ESPN. We close with a simple but powerful idea: the difference between GDP (consumption) and the stock market (production) — and what that...

He's interviewed world champions. He's profiled presidents and power players. And now, a bill in the Alabama legislature carries his name. In this episode of The Planning Podcast, IMC Financial Consulting CEO Isaac Cooper sits down with award-winning AL.com columnist Roy S. Johnson for a conversation that goes far beyond the byline. Roy opens up about the stories that shaped him, the risks that defined his career, and the moments where journalism stopped being a job and became a mission — one that eventually led lawmakers to put his name on a piece of legislation. This isn't just a co...

Before Fernando Tatis Jr. became one of baseball’s biggest stars and signed a $340 million contract, he accepted approximately $2 million from a company that believed in his future success. In exchange, the company received rights to a percentage of his future earnings.

Years later, that agreement has become the center of a highly publicized legal battle.

In this episode of PLΔNNING, Isaac M. Cooper breaks down the athlete behind the headlines, the business model that made the deal possible, the legal arguments from both sides, and the broader lessons around financial literacy, risk, investing, and...

In this episode we are going to talk about one of the most critical tools to develop wealth throughout the globe -the stock market. We will learn about the role cryptocurrency has played and could potentially play when it pertains to addressing the wealth gap and access for all community members.

The HBCU to NFL pipeline currently represents a small percentage of active professional football players. Historically, HBCU’s represented the largest portion of the top talent in the NFL prior to integration.

Deion Sanders being named the Head Coach for Jackson State University could change the future landscape of collegiate football. Today we are taking a quick dive into the role HBCU’s have played and how this move, in todays climate could change the type of talent HBCU’s get moving forward.

Landlords and renters have been challenged in multiple ways due to the eviction moratorium. The new order put in place a few days ago temporarily halts evictions in counties with COVID-19 cases and should cover areas where 90% of the U.S. population lives. Even though this was enacted The Franklin County Municipal Court will not comply with the recent moratorium order issued by the CDC.

Levi Strauss & Co. is venturing into activewear by buying Beyond Yoga in a cash deal expected to close in the fourth quarter.

Target is rolling out a new education program...

Today on this episode of the Hot 15 we discuss the challenge with athletes having the wrong people at the table helping them to make long term fiscally responsible decisions. We hear a lot about the athletes themselves losing millions, but who is the team behind them? Who is really responsible for the financial misinformation, and how do we need to ensure we are financially literate. We will dive into what a loss of value coverage is, and how it impacted the financial trajectory for NFL player Adrian Peterson. #stayplanning

In todays recap we discuss the new NIL deal signed by OSU basketball player Bryce Thompson. Also in the 2021 draft 3 players from the G League were drafted, in which two were in the top 7. Google is planning a new Silicon Valley Campus with a hardware hub. Saquon Barkley announced he is going to receive all future endorsement payments in bitcoin. In closing, we interviewed Meagan Landress a Certified Student Loan Professional to discuss Biden administration extending the student loan repayment pause. #planning #IMC

During this Hot 15 segment we navigate understanding if you are eligible for loan forgiveness and where you should start to understand the process.

Rihanna became a BILLIONAIRE, y'all!

Quinn Ewers is getting that $$$

New basketball league Overtime Elite's Pros and Cons

Basketball and Spelling Phenom Zaila Avant-garde

In this episode, we'll review a few articles of what's been manifesting in the financial/sporting world!

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On this segment we call the "Hot 15" we explore how the NFL operates as a non profit and the tax benefits that exists. This episode explores how generational wealth and present day benefits help those who had access to the Planning mindset.

During this episode we sit down with attorney Ronnie Rice. We learn the more about the best way to engage with an attorney, how to select one and basic legal, tips for households and businesses.

On this episode of The Planning Podcast we sit down with James Bradberry IV an American football cornerback for the New York Giants. Bradberry played college football at Samford University and was drafted by the Carolina Panthers in the second round of the 2016 NFL Draft. We discuss the importance of flexibility and intentionality when it comes to making smart moves in the NFL. Bradberry shares his 3 keys on what it takes to stay focused, and dominate on and off the field.

During this episode we sit down with Justin Williams, CEO of Just In Time Realty Group and Keller Williams affiliate. We discuss the current residential real estate market, the impact of the pandemic, and the future of the overall industry. Justin shares great insight on steps to take prior to purchasing a home and potential barriers to avoid.

We spend our time today talking with Dr. Anthony C. Hood, a Social entrepreneur and philanthropist. We explore the importance of believing in our communities and the role that middle class black families play in the building up of those communities. We dive into how Exposure and application can open our minds to innovation and leadership, and how your personal brand Is your resume.

Dr. Anthony C. Hood

Dr. Hood serves as Executive Vice President and Chief Diversity, Equity and Inclusion Officer for First Horizon Bank. In this role, he leads the development and execution...

What is quantitative easing — and why has it reshaped your rent, your job, and your tax bill for the next 40 years? In this episode, Isaac breaks down the most powerful (and least-understood) tool in modern finance: the central bank's ability to create trillions of dollars out of thin air. From Lehman Brothers' collapse in 2008, to a secret 1910 meeting on Jekyll Island that built the Federal Reserve, to the COVID-era money explosion and the inflation hangover that followed — this is the story of how money actually works. Designed to be understandable for a high schooler, useful for anyone over 30, and hone...

During this interview we sit down with Mayor Randall L. Woodfin to get a better understanding on how money works when pertains to city government. We learn more about the steps on what it took to become elected, the research done specifically around finances, how the City of Birmingham reacted during the pandemic, the economic impact of the World Games and much more. You don't want to miss this interview. There will definitely be a part two! #planning #IMC #money #birmingham #mayor #theplanningpodcast

We recently had an experience with a bank that we wanted to make sure we shared with you immediately. This is not to single out the bank but more so point out how this could impacts ones finances by them updating this policy that was not communicated publicly. If you use cash app, paypal, venmo, or a lyft/uber driver, this video is for you. If you don't use the bank mentioned please share with a friend to ensure this doesn't impact them. #planning #IMC #cashapp #paypal #venmo #lyft #uber #money

We connect with Meagan Landress, the first Certified Student Loan Professional (CSLP) in the state of Georgia to discuss the important updates shared by the Department of Education. If you have federal student loans this interview is for you. #pslf #studentloans #forgiveness

John Barnes is the CEO of Silent work and he will be discussing with us the future of college sports and should student athletes be paid? Yes, we are talking about it!

We also jump into how to practice mindfulness as we navigate the crazy world of business.

In this episode we have a discussion with Rae Johnson, CEO of Johnson Signature Homes, to discuss her unique journey in the Real Estate industry and what is happening in the great city of Atlanta, Georgia. This interview was sparked by an article we read that shared the details on how A.J. Steigman sold more houses in Atlanta last year than any other broker — despite the fact that he lives in Florida and has no full-time staff.  Rae, purchased her first home by the ripe age of 18, since then, she established a robust engineering career that ultimately propelled her...

In today's recap we discuss Toronto rapper Tory Lanez celebrating the success of his first-ever streaming NFT album When It's Dark, which he claims sold 1 million copies in just 57 seconds. We also discuss the shocking decision of Dennis Schroder by turning down his extension offer for $84 million dollars. We reviewed how Zillow has transitioning into buying and selling homes as well as one of the largest private equity company Blackstone spinning off it's real estate arm called Invitation Homes. At the very end we preview the video that we'll be reacting to tomorrow. #planning #IMC

In this episode, Isaac M. Cooper reacts to a clip produced by Anthony Pompliano pertaining to the future of Guaranteed Basic Income and the overall impact on the economy. Anthony Pompliano is an entrepreneur and investor. He has built and sold numerous companies, ran Product & Growth teams at Facebook, and manages a portfolio valued at more than $500 million in early-stage tech companies. #planning #IMC #bestbusinessshow #money #guaranteedbasicincome #wealth #birmingham #pomp

On this episode, we sit down with, Commercial Relationship Manager at Regions Bank, Corey Green and talk tips, strategies, and potential misconceptions business owners may have when it pertains to banks and the banking industry. #planning #IMC #money #banking #businessowner

Attention all business owners!! #planning #imc

In today’s episode, we sit down with Mikel Brand Oliver, CEO of Mpact Consultancy LLC. Mikel speaks to her upbringing, her experience at Harvard and how her firm strengthens the execution of mission-driven initiatives and individuals striving to multiply their impact for a greater good.

Today we cover 5 different articles and we also included a bonus video to preview for our next IMC Recap. 1) A new release from the Small Business Administration's Office of Advocacy finds that self-employed people are, on average, wealthier than their non-self-employed peers. 2) "My employer paid me in crypto. It rose 700% in value. Now he wants employees to return the crypto and accept dollars". 3) NCAA approves J.R. Smith to play college golf for North Carolina A&T. 4) Knicks center Nerlens Noel filed a lawsuit on Monday against Rich Paul—a prominent NBA agent for Klutch Sports—accusing him of viol...

In this episode of HOT 15, we briefly get into the nitty gritty of what is cashless economy, the rippling effects it can have and how you can #StayPlanning and prepare for it.

We're extremely excited to launch the 3rd season of The Planning Podcast. In this episode we share what's to come considering the topics we've covered and the updates that has manifested thus far. At the end of the episode you will hear my thoughts on the most recent transition of Coach Prime Deion Sanders to Colorado University from Jackson State.

We sit down with Charles Woods III the Education Director of the Birmingham Civil Rights Institute. Fred L. Shuttlesworth is a Birmingham hero that played in my opinion a foundational role in Martin Luther King Jr.'s legacy and how he impacted the civil rights movement. #legacy #drking #money #wealth #history #birmingham #civilrights

In this episode we are discuss the history of Student Loans, what to expect with the transition in government, and tips to utilize if you currently have student loan debt.

In this episode of The Planning Podcast, we break down one of the most fascinating details from Shedeur Sanders’ rookie contract in the NFL—the Prime Equity clause that gives him a percentage of merchandise and NIL-related revenue.

This isn’t just about football—it’s about the power of negotiation, understanding your contract, and knowing your value. From Magic Johnson’s 25-year deal, to Michael Jordan’s Nike sneaker empire, to Patrick Mahomes’ equity-driven contract, history shows us that great contracts can literally change the game.

What you’ll learn in this video:

...

In this episode we unpack a different version of DEI. Instead of Diversity Equity & Inclusion we challenge our audience to Devote Empathy Intentionally. After speaking to a Fortune 500 company during Black History Month on what contributed towards the wealth gap and considering the response afterwards, we wanted to quickly share a few aspects of the discussion pertaining to the wealth gap that unfortunately you don't get in school.

Planning for the future often means thinking about finances, careers, and goals. But one of the most important conversations families can have is often the one they avoid the most: preparing for what happens after we are gone. In this episode of the PLΔNNING Podcast, we sit down with Kate Bushelon, Director of Bushelon Funeral Home, a Birmingham family business that has been serving the community for generations. 🏛️ Kate shares powerful insights from years of helping families navigate difficult moments and explains why estate planning, preparation, and open family conversations are essential for protecting both your loved ones and yo...

This episode dives deep into the changing economics of sports and how athletes are rewriting the rules of compensation.

🔥 NIL Spotlight: NiJaree Canady (Texas Tech Softball)

💰 Paige Bueckers & Unrivaled Basketball

In this powerful conversation, Beck Taylor shares his perspective on modern leadership, the evolving role of higher education, and what’s next for Samford University. From vision to values, this episode explores how intentional leadership can shape students, institutions, and communities for generations to come.

▶️ Tune in, reflect, and join the conversation about the future of education.

Leadership doesn’t start when you get the title—it starts long before.

Martin Newton joins The Planning Podcast to reflect on growing up as the son of C.M. Newton, one of the most influential figures in college basketball, and how that legacy shaped his approach to leadership, integrity, and long-term thinking. We explore succession, stewardship, and what it takes to prepare the next generation to lead with purpose in high-stakes environments.

Jayson M. Thornton is a Certified Financial Planner who's brand and visibility skyrocketed over the last year. Pocket Watching w/ JT has been instrumental in debunking and clarifying financial concepts and recommendations that's received millions a views and impressions from other platforms spewing misinformation. During this interview we learn more about the journey of Jayson and gather his professional thoughts on a multitude of financial topics for households, business owners, professional athletes, etc. A ton of great tips in this interview. You don't want to miss it! #planning #IMC