My DPC Story

What does it actually take to market a direct specialty care practice in a city full of competitors? For Dr. Ashley Agan, otolaryngologist and founder of Scottie ENT in Dallas, Texas, the answer had nothing to do with billboards or ad spend, and everything to do with how patients felt when they left her office.

In this episode, Dr. Agan shares her journey from nearly 13 years at UT Southwestern, including a clerkship director role, to opening her own cash-pay ENT practice named after her late grandmother. From her first pivot away from saying "I'm an otolaryngologist" to...

Dr. Aleea Gupta of Family First Direct Primary Care in the western suburbs of Chicago returns to My DPC Story four years after her first appearance, and a lot has changed. Her Instagram following has grown to over 12,000 organic followers, she has partnered with national brands including GoodRx and the AAFP, and her solo practice has evolved into a model of physician entrepreneurship built on authenticity rather than advertising dollars.

In this episode, Dr. Gupta and Dr. Maryal Concepcion dive deep into what so many listeners have been asking between seasons: How do you make your DPC...

What does it look like when a physician gets laid off from a corporate-acquired DPC practice and turns that loss into the exact practice he always wanted to build?

We close out Financial Sustainability Month with Dr. Josh Chow, DO and his wife Katherine Chow of Ohana Medical in Centennial, Colorado. Their story is one of resilience, financial clarity, and a deep commitment to family, both the one they are raising and the one they are building with their patients.

Dr. Chow spent five and a half years in what started...

Can Your DPC Practice Survive Its Own Success?

Most physicians opening a Direct Primary Care practice master the clinical side quickly. The harder challenge? Running the business that sustains it.

In this episode of My DPC Story, host Dr. Maryal Concepcion sits down with Tom Squire, founder of Osprey CFO, a financial advisory firm built specifically to support small businesses and DPC practices. Tom brings a background in banking and private equity and translates that institutional financial playbook for independent physician practice owners.

Whether you're pre-launch, in...

Dr. Shannon Connolly, Dr. Shayne Poulin, and Dr. Amy Tressan found each other inside Melody Health, a mission-driven primary care practice embedded within Planned Parenthood, serving more than 13,000 patients across seven health centers in Orange County, California. Then, with the passage of HR 1 and the defunding of Planned Parenthood, they lost it, in a matter of weeks.

They opened Open Arms Primary Care on March 1st 2026. Melody Health closed in December 2025.

In this episode, Dr. Connolly and Dr. Poulin share what it looks like to join forces and rebuild from the ground up...

Dr. Feneisha Franklin spent a decade in corporate medicine before finding her door: a Direct Primary Care practice seven minutes from her house, owned by a retiring physician ready to pass the torch. She left her employer on a Friday. She owned Living Well Family Medicine on Monday.

In this episode, Dr. Franklin breaks down what it actually takes to purchase an existing DPC practice: profit and loss statements, Medicare opt-out windows, non-compete clauses, legacy pricing, quarterly taxes, and the financial advisory team she credits with keeping her afloat in year one.

This is one...

She was working 20 hours a day in fee-for-service medicine, and her supervisor was online at 3am too, totally unbothered. That's when Dr. Victoria Leventis-Shew knew nothing was ever going to change. So she changed everything.

Dr. Leventis-Shew is the founder of Victory Family Medicine in Columbia, SC, a physician-only micropractice she built intentionally, organically, and on her own terms. In this episode she gets radically honest about the financial decisions that shaped her DPC journey: using retirement savings to launch, hiring a consulting firm she wasn't sure she needed, growing slowly without advertising...

Dr. Matthew Hitchcock of Hitchcock Medical Group in Chattanooga, TN has spent over a decade proving that direct primary care is not just better medicine, it's a smarter business. In this episode, he breaks down the layered economic model behind his DPC practice, in-house pharmacy, and cash-only imaging center.

What we cover:

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After our episode about Zion HealthShare sparked more listener questions than almost any other episode this season, we brought together Preston Guthrie, Head of Sales at Zion HealthShare, and Camila Guerrero, Practice Manager at Brock Family Care in North Carolina and a Zion member herself, to answer everything.

We discuss pre-existing conditions and the 24-month pre-membership rule, maternity care and the six-month waiting period, GLP-1 medications, how Zion pairs with a Direct Primary Care membership, the IUA and three-claim family protection rule, international emergency care benefits, state insurance mandates, and whether...

We’re closing out February with Dr. Aisha Harris of Flint, Michigan, a board-certified family physician, community advocate, and the founder of Harris Family Health, the first Direct Primary Care clinic in her hometown. In this episode of My DPC Story, Dr. Harris shares how returning to Flint to open a DPC practice allowed her to practice medicine with purpose - addressing trust, environment, and health literacy upstream while creating real opportunities for prevention, especially around heart and metabolic health. Her journey weaves together entrepreneurship, advocacy, and deep community commitment, showing how Direct Primary Care of...

In this previously aired episode of My DPC Story, host Maryal Concepcion sits down with Dr. Jalan Burton, a Washington, DC/DMV–based pediatrician practicing at the intersection of healthcare policy and deeply relational care. As the founder of Healthy Home Pediatrics, Dr. Burton shares how Direct Primary Care allows her to deliver unrushed, home-based pediatric care in a policy-dense environment while protecting both physician autonomy and patient trust. Her story highlights values-driven medicine, proactive cardiovascular and metabolic health conversations for children, and the power of designing a practice that supports families and physician wellbeing. 

We chose Dr...

In this episode of My DPC Story, we’re highlighting Dr. Adelola "Lola" Ashaye, a board-certified family and lifestyle medicine physician and the founder of InTouch Primary Care in the Sugar Land area of Texas. Practicing in one of the most complex healthcare markets in the country, Dr. Ashaye shares how Direct Primary Care protects physician autonomy while expanding access for patients, creating space for meaningful conversations around prevention, metabolic health, and long-term outcomes. Her journey, shaped by experiences with fragmented care, immigration barriers, and burnout in fee-for-service medicine, is a powerful reminder that physicians of...

If you run a Direct Primary Care clinic, you’ve probably asked: What happens to my family if I can’t work for months? In this episode, Zion HealthShare President Ashton Casper and DPC practice administrator Camila Guerrero share how medical cost sharing works, what “coverage” can look like without insurance, and how Zion pairs with DPC. 

Have Questions? Ask your questions live?
Join the Zion HealthShare webinar for the My DPC Story community on February 13th.

✅ Register HERE - Feb 13th 2pm PST

In celebration of Black History Month and Heart Health Month, we're re-airing our powerful conversation with Dr. Gabrielle Williams, founder of Gateway Direct Health in Georgia. Dr. Williams shares her inspiring journey from severe burnout in fee-for-service medicine where she dreaded waking up each morning to discovering Direct Primary Care as her "second chance into medicine." As the first person in her family to attend college, she went on to become a board-certified family physician who now practices medicine on her own terms. In this episode, Dr. Williams candidly discusses the personal and spiritual growth required in that crucial...

Most physicians are trained to manage what’s in front of them.

What we’re rarely taught is how to step far enough back to ask whether the direction itself still makes sense.

In this January Reset re-air, I’m bringing back my conversation with Dr. Neal Douglas, a family medicine physician at Heritage Family Medicine in Hood River, Oregon.

Dr. Douglas shares openly about building a successful career that slowly drifted out of alignment with his life, his family, and his values. His story isn’t about optimizing productivity — it’s about reor...

Not all misalignment shows up as exhaustion.

Sometimes medicine works - the protocols are correct, the outcomes are acceptable - and yet something essential feels missing.

In this January Reset re-air, I’m revisiting my conversation with Dr. Meena Julapalli, a pediatric dermatologist whose work spans direct care, creativity, and healing.

Dr. Julapalli speaks honestly about practicing inside systems that prioritize efficiency and algorithms, and what gets lost when time, presence, and relationship are squeezed out of care. Her story isn’t about leaving medicine - it’s about reclaiming it.

Y...

At the start of a new year, many physicians don’t feel burned out, they feel unsettled.

In this January Reset re-air, I’m bringing back my conversation with Dr. Cindy Dafashy, a family medicine physician who opened her direct primary care practice directly out of residency.

This episode isn’t about how quickly she launched or whether her path should be copied. It’s about the distinction she names so clearly between being clinically prepared and actually feeling ready.

Dr. Dafashy reflects on learning medicine inside a culture designed primarily for phys...

This episode is a homecoming!!!

As part of our January Reset Series, we’re re-airing a powerful conversation with four physicians from three specialties who each share a one-year update on their Direct Primary Care journeys.

In this episode, you’ll hear from:

• Dr. Christina Much and Dr. Jake Much (Family Medicine) founders of Defiant DPC who are sharing about growth beyond expectations and how they planned maternity leave without panic
• Dr. Deepti Mundkur (Internal Medicine) will be reflecting on time, advocacy, mentorsh...

This is a great episode to listen to and send to a Med Student or Resident you may know! In this episode of the My DPC Story Podcast, host Dr. Debbie Lupeika, Director of the UC Davis Network of Affiliated Family Medicine Residency Programs, moderates a graduate panel featuring leading family physicians sharing their diverse career journeys post-residency within the UC Davis Network of Family Medicine residencies. From rural practice, corrections medicine, FQHCs, and Direct Primary Care, guests Dr. Maryal Concepcion (who got to vacate the Host seat this time!), Dr. Amanda Mooneyham, Dr. Landin...

In this My DPC Story Patreon episode, Dr. Ashlee Hendry of Mid South DPC in Petal, Mississippi, for an inspiring update on her Direct Primary Care journey. Nearly four years after her clinic’s rapid growth, Dr. Ashlee Hendry discusses the evolution of healthcare access in her community, the power of patient advocacy, and the impact of price transparency. She shares invaluable business tips on scaling her practice, hiring staff, and navigating financial decisions like raising membership fees. Listeners will hear how social media - especially a viral TikTok on MRI and maternity cash pricing - has recently helped ex...

In today's episode of the My DPC Story Podcast, host Dr. Maryal Concepcion and guest Dr. Amber Beckenhauer reflect on the transformative landscape of Direct Primary Care (DPC) as 2025 ends and 2026 approaches. They discuss critical updates like HR1 and HSA regulations, sharing insights on how legislative changes, practice resources, and evolving patient needs are shaping the future of DPC clinics. Both physicians explore topics like staff restructuring, inflation impacts, and the importance of autonomy and creativity for entrepreneurial doctors. Dr. Amber Beckenhauer highlights her work in physician education, while Dr. Concepcion previews new resources and conferences available for DPC...

A Letter From Me to You

As we close out 2025, I wanted to take a moment to speak directly to you - doctor to doctor, human to human.

This episode is a little different. It’s a twist on ’Twas the Night Before Christmas, written as a reflection of our shared journey as physicians. It honors not only the work we do in exam rooms and inboxes, but also the quiet, unseen work that happens in kitchens, cars, call rooms, and living rooms - the places where our families, our partners, and our love...

Today Dr. Demetrio Aguila, a Direct Care surgeon and Host of the Direct Care Movement Podcast interviews the Host of My DPC Story, Dr. Maryal Concepcion.  For those listeners new to the podcast, or for those who are always happy to hear a DPC doctor talk about before and after opening a DPC, today you get to hear some of our Host's back story. Dr. Concepcion, a family physician and DPC pioneer in rural California, shares her journey of leaving fee-for-service medicine to open her own DPC practice. The conversation highlights the freedom, flexibility, and genuine patient r...

Today Dr. Emily Holt, a Direct Primary Care (DPC) physician based in New Orleans, shares her inspiring journey from working in federally qualified health centers (FQHCs) and university clinics to opening her own DPC practice amidst a rapidly changing healthcare landscape. The discussion dives deep into the effects of the "one big beautiful bill," the challenges facing marginalized communities following recent legislative changes, and innovative ways DPC physicians in Louisiana are collaborating to fill healthcare gaps. The episode also highlights the power of community-driven solutions, nonprofit partnerships, and coalition-building among DPC practitioners to improve access to affordable, relationship-based care...

Today’s episode is one of the most important conversations we’ve had on My DPC Story. As of July 4th, we are standing at a true inflection point for Direct Primary Care—and for every physician, employer, broker, advocate and patient who believes primary care should be personal, accessible, and free from insurance middlemen.

In this special session, I’m joined by Jay Keese, Executive Director of the Direct Primary Care Coalition, who has spent more than a decade at the front lines in Washington, DC. Together, we break down what HR 1—the major tax bill signed int...

Today we hear from Dr. Maria Rutmann, founder of Lionheart Direct Primary Care in northern Maine. She discusses the transformative power of the Direct Primary Care (DPC) clinic model as physician burnout and healthcare system challenges escalate nationwide. Dr. Rutmann shares her journey from working in a traditional fee-for-service hospital group - where mounting administrative demands and loss of autonomy led to emotional exhaustion - to reclaiming her purpose and joy in medicine through DPC.

Listeners learn how Lionheart DPC empowers physicians to practice value-based care by fostering lasting patient-physician relationships, personalizing health experiences, and eliminating the...

In this episode of the My DPC Story Podcast, host Dr. Maryal Concepcion interviews Dr. Sarah "Sassy" Weinstein, a triple board-certified physician in family, sports, and lifestyle medicine. Hear how Dr. Sarah Sassy Weinstein turned personal health experiences - including Lyme disease and sports injuries - into a compassionate approach for patient care. Discover why she left insurance-driven medicine for a direct specialty care model in Princeton, NJ, empowering her to focus on holistic, patient-centered treatment without time constraints. Learn her insights on starting a direct care clinic, tips for keeping overhead low, and building a thriving practice. She...

In today's episode of the My DPC Story Podcast, host Dr. Maryal Concepcion welcomes Dr. Stephanie Lucero, the pioneering founder of Northern New Mexico’s first Direct Primary Care (DPC) clinic, Hometown Doc, LLC. Dr. Lucero shares her journey from growing up in the Pojoaque (Puh-Wah-Kee) Valley to becoming a board-certified family physician deeply committed to her local community. The conversation dives into DPC’s benefits over traditional fee-for-service healthcare within New Mexico, addressing common myths about DPC being “concierge medicine” and highlighting its affordability and accessibility—even for Medicaid patients. Dr. Lucero discusses challenges like physician shortages, healthcare access iss...

Today's episode features Dr. Rob Lamberts, one of Georgia’s early pioneers in Direct Primary Care (DPC). After nearly two decades in traditional insurance-based practice and facing severe burnout, Dr. Lamberts shares his journey opening his DPC practice in 2013—one of Georgia’s first. He discusses the challenges of the fee-for-service model, the healing power of direct physician-patient relationships, and the benefits of membership-based care like enhanced access, affordability, and a renewed passion for medicine. Dr. Lamberts also talks about building a sustainable, patient-centered medical practice and the transition to Welcome Health, a collaborative DPC group. 

Physicians conside...

In today's episode of the My DPC Story Podcast, host Dr. Maryal Concepcion interviews Dr. Isabel Amigues, the first Direct Specialty Care rheumatologist in Colorado and founder of Unabridged MD in Denver. Dr. Amigues shares her inspiring journey through training in both France and the US, and how surviving stage 4 metastatic breast cancer transformed her medical approach. Blending Western medicine with holistic healing techniques like meditation, visualization, and energy work, she delivers personalized rheumatology care outside the constraints of insurance models. The episode dives deep into her rapid practice growth, patient-centered philosophy, and the advantages of direct specialty care...

This weekend Maryal spoke at the Robert Wood Johnson Health Policy Fellows event in Washington, D.C. about the growing impact of the Direct Primary Care clinic model in combating physician burnout and promoting sustainable, relationship-based healthcare, so the next main episode will drop next Sunday. 

This episode continues to spotlight the latest issue of “The Toolkit,” a free DPC magazine curated by My DPC Story, designed to support clinics through open enrollment season. The Toolkit offers practical tools, customizable patient resources, and actionable checklists to help physicians and clinics navigate insurance changes and confidently discu...

In this episode, I am introducing the Open Enrollment Season Survival Kit. Drawing from over four years of experience at Big Trees MD (and interviewing fellow DPC Physicians), the survival kit aims to assist doctors and their Medicare-age patients during open enrollment. The kit includes customizable communication templates, tracking tools, and social media content, all designed to bolster patient relationships. Additionally, Patreon supporters receive a 50% discount on the toolkit - go to your Patreon feed for the discount code! Hope you and your patients find it helpful! DOWNLOAD YOUR COPY HERE! ~Maryal

Take...

In this episode of the My DPC Story Podcast, Dr. Lisa Tritto shares her inspiring journey from general pediatrics to specializing in pediatric obesity medicine through the Direct Primary Care (DPC) model. As the first physician at Evora for Kids in St. Louis, Dr. Tritto discusses why DPC reignited her passion for medicine, allowing for longer, more meaningful patient visits and personalized weight management care for children and adolescents. She dives into her advanced training in pediatric obesity, the challenges of traditional insurance-based models, and how DPC empowers her to make a real impact on families’ health. Discover tips fo...

In this inspiring episode of the My DPC Story Podcast, host Dr. Maryal Concepcion talks with Dr. Kathryn Dreger, a board-certified Internal Medicine physician and founder of Prime-PLC, a Direct Primary Care (DPC) practice in Arlington, Virginia. Dr. Dreger shares her journey from fee-for-service medicine to launching her thriving DPC clinic, highlighting how DPC restores time, trust, and personalized relationships in primary care. She discusses the challenges of traditional insurance-driven healthcare, her personal experiences with bureaucracy and performance metrics, and why DPC is revolutionizing patient-centered care. Dr. Dreger explains her approach to panel size, pricing strategies, and the value...

Today we hear from Dr. Dana Mincer, founder of Love Health Direct Primary Care in Fort Washington, Pennsylvania, to share her personal journey and the transformative impact of Direct Primary Care (DPC) on patient care and physician well-being. Dr. Mincer discusses her background in holistic and integrative medicine, shaped by unique experiences in Switzerland and Italy, which informed her passion for reimagining American healthcare. Dr. Mincer candidly addresses the widespread issue of physician burnout, drawing from her own experiences of exhaustion, depersonalization, and disillusionment within conventional healthcare settings, especially during the COVID-19 pandemic and her time in high-volume urgent...

Today host Dr. Maryal Concepcion, MD FAAFP interviews Dr. Teresa Lovins, MD FAAFP and a nationally recognized family physician and owner of Lovin My Health Direct Primary Care (DPC) in Columbus, Indiana. Dr. Lovins shares her journey from traditional fee-for-service medicine to the DPC model, highlighting how DPC restores physician joy, prevents burnout, and strengthens doctor-patient relationships. She dispels common DPC myths, discusses the model’s affordability and accessibility, and explains how DPC empowers doctors to provide comprehensive, personalized care—including to patients without insurance. Dr. Lovins also offers insights on running a micro DPC practice, fostering community among inde...

In this special "My DPC Story" reunion episode, host Dr. Maryal Concepcion celebrates FIVE!!! years of transformative Direct Primary Care (DPC) journeys with guests Dr. Christina Mutch, Dr. Jake Mutch, Dr. Lauren Hughes, and Dr. Deepti Mundkur. The episode highlights major practice milestones, such as expanding clinical teams, launching innovative community outreach programs like Walk with the Doc and Sweat with the Doc, and integrating technology advancements including AI-powered EHRs and Open Evidence for patient care and education. The physicians dive deep into how DPC’s small-batch, personalized care model enables stronger patient relationships, efficient specialist coordination, and improved he...

In this episode of the My DPC Story Podcast, Dr. Lisa Lucas of Fulcrum Family Health in Maine shares her journey from fee-for-service medicine to owning a thriving Direct Primary Care (DPC) practice. Dr. Lucas, a board-certified osteopathic family physician specializing in obesity medicine and menopause, discusses how DPC empowers her to provide relationship-based, patient-centered care—especially valued in Maine’s tight-knit communities. She highlights the importance of building trust, prioritizing personalized care plans, and creating a welcoming clinic environment. Dr. Lucas also offers insights into navigating finances, transitioning out of insurance-based models, and collaborating with her partner, Dr. Rome...

In this episode of the My DPC Story Podcast, Dr. Maryal Concepcion hosts Dr. Holly Shen and Dr. Aaron Morganstein to discuss physician entrepreneurship and the power of collaboration in Direct Primary Care (DPC), locum tenens, and direct contracting. The trio introduces the upcoming Rise Up Physician Summit—a virtual event designed to empower physicians with tools and education to take control of their medical careers, improve financial independence, and explore non-traditional clinical paths. Listeners will hear real stories about leaving traditional employment, gaining professional and personal autonomy, building supportive physician communities, and balancing clinical work with pa...

In this episode of the My DPC Story Podcast, Dr. Maryal Concepcion interviews Dr. Pouneh Alizadeh, founder of Flourish Gynecology, who shares her inspiring journey transitioning from a hospital-employed OB/GYN to combining locums work with launching her own direct specialty care (DSC) practice. Dr. Alizadeh opens up about the challenges of balancing motherhood, physician burnout, and the drive to practice medicine on her own terms through the Direct Primary Care (DPC) model. The conversation covers the practicalities of starting a DPC/DSC practice, managing finances, setting boundaries, and integrating locums work for stability and flexibility. Dr. Alizadeh offers...