Scale Her Up: Female business stories and expert tips for business growth and success

In this episode of Scale HER Up, I'm joined by Jessica Sneddon, co-owner and co-founder of Soundbite PR — an Edinburgh-based PR agency that works exclusively in hospitality, food tourism and food and drink production.

Jessica and her business partner Martha Bryce have built Soundbite from just the two of them into a team of nine, with around 30 clients across some of Scotland's most celebrated hotels, restaurants and producers. Their specialist approach has attracted clients including the Old Course Hotel and a host of independent restaurants, distilleries and food producers — and their staff retention is a quiet testament to t...

In this episode of Scale HER Up, I'm joined by Jen Landels, Managing Director of Studio LR — a 22-year-old independent creative agency based in Leith, Edinburgh, that helps ambitious organisations build brands and campaigns with both substance and standout.

Jen calls Studio LR "the gutsy creative agency" — and this conversation is every bit as gutsy as the work they do. She talks about brand strategy for businesses of all sizes, what it really means to step into leadership for the first time, and why the most powerful thing holding most of us back is our own self-belief.

In this episode of Scale HER Up, I'm joined by Catherine Bunn, Managing Director of Highland Campervans and Director of Camper Lux Limited — a motorhome dealership on the outskirts of Inverness that Catherine built from scratch, starting with two campervans, a baby in a car seat, and a conservatory extension she never actually built.

Catherine has been running Highland Campervans for nearly 20 years. She started the business after leaving the Royal Air Force, grew it organically while raising two sons, built a team of over 20, and is now preparing for the next major phase of growth. This is...

In this episode of Scale HER Up, I'm joined by Michelle Quinn — Managing Director and co-owner of Almond Engineering, a precision engineering company based in Livingston, West Lothian.

Michelle started at Almond as a 17-year-old on a three-week temporary contract. She had no qualifications, no idea what engineering was, and no particular plan. Twenty-one years later, she owns the company.

This is one of the most extraordinary journeys I've heard on this podcast — and Michelle tells it with complete honesty, including the parts that were hard.

We cover:

- What Almond Engi...

In this episode of Scale HER Up, I'm joined by Fiona MacEachern, Managing Director of Loch Lomond Brewery and Levenbank Distillery — a business she started from scratch with her husband in 2011, home brewing for fun, and has grown into a 15-strong team producing 6,000 hectoliters of beer a year, alongside gin, vodka, rum and their own whiskey barrels.

This is one of those conversations that stays with you. Fiona is honest, direct and refreshingly no-nonsense — about what it really takes to build a business from nothing, what happened when she faced cancer treatment while running the company, and why...

In this episode of Scale HER Up, I'm joined by Mary Pat McFarlane, Director of VMH Solicitors — a firm celebrating its 40th anniversary this year, with staff members who have been there since day one.

Mary Pat has been with VMH for 22 years, progressing from assistant solicitor to associate to partner to director. She's also a former Scotland international rugby player who credits the sport with shaping how she leads, prepares and builds teams to this day.

This is a conversation full of practical wisdom — about what genuinely great staff retention look...

In this episode of Scale HER Up, I'm joined by Anne Wright, Finance Director of FBD Consultancy — a husband-and-wife accounting practice that started with no clients, no money and a house with no gable end, and has grown into a team of nine over nearly 20 years.

Anne is a CIPFA-qualified accountant and a passionate advocate for small businesses. She's also spent 15 years as a QuickBooks software trainer, delivering sessions from Northern Ireland to Orkney — a journey that transformed her confidence and proved that an accountant who says yes to opportunities can end up doing far more than push...

In this episode of Scale HER Up, I'm joined by Julie McCann, founder and CEO of Masters in Minds Limited — a leadership, management and organisational development business with 17 years of impact behind it.

Julie's story is one of real transformation. She left school at 16 with few qualifications, built her career from the ground up through corporate life, and eventually founded her own business after years of helping other organisations scale and succeed. Today she leads a team of eight full-time staff and 40 associates, and runs a platform business combining HR technology with bespoke learning and development content.

What does it take to follow a dream — literally — and turn it into a thriving business?

Jules Fleming is the co-owner of Continental Cream, an iconic ice cream and sweet shop in Banchory, Aberdeenshire, that's been delighting customers for over 40 years. Jules bought the shop five years ago after dreaming she owned it, walked in the next day, and asked the previous owners if they wanted to sell. They did.

In this episode, Jules shares the honest, unfiltered journey of buying an existing business — the chaotic first summer, the 2am laptop sessions, the staffing challenges, the im...

What happens when you launch a workplace consultancy focused on human connection at the exact moment the entire world goes into strict isolation? In this episode, Dr Brenda Hector sits down with Lisa Gallagher and Nikki Slowey, co-founders of Flexibility Works, to explore their six-year journey running an impactful social enterprise.

Both Lisa and Nikki share their matching professional histories: reaching senior levels, navigating motherhood, and hitting absolute organizational brick walls when attempting to negotiate basic part-time or job-share terms. Dr Brenda Hector also shares her personal experience navigating the rigid workplace frameworks of the past as...

What do you do when you successfully build a business that runs like a well-oiled machine without you, but your heart completely leaves the building? In this episode, Dr Brenda Hector sits down with long-time friend Oyin Adekola, founder of Keeping It Real With Oyin .

Oyin opens up about her raw psychological journey of exiting her legendary Aberdeen commercial bakery enterprise, Oh Cakes!, which she grew over 13 years from a single £20 order to a multi-staff empire with its own commercial unit, receptionist, and administration team . She discusses the agonizing two-and-a-half-year period she spent mourning the business before g...

How do you transition from advising the Prime Minister in Number 10 Downing Street to running a virtual boutique consultancy that shapes the operating models of global aerospace and tech giants? In this episode, Dr Brenda Hector sits down with Sarah Stone, founder of Samtaler, to demystify the multi-billion-pound world of "social value".

Sarah breaks down how a chance encounter with the Procurement Reform Act transformed her career and highlights the harsh business reality every entrepreneur must face: discovering whether a market problem causes enough pain for clients to actually buy a solution. As a military spouse who...

What do you do when the business everyone else considers "highly successful" is the exact thing causing you to burn out? In this episode, Dr Brenda Hector sits down with Iska Walter, owner of Iska Birnie Photography, to celebrate her ninth year in business and discuss the power of the strategic pivot.

Iska shares her journey from working as a car mechanic apprentice in Germany to packing up her life in the Netherlands and moving to Scotland. She reveals how she inherited a fully booked wedding photography pipeline, why shooting 40 weddings in a single year left her...

What is the difference between starting a career and buying a business? In this episode, Dr Brenda Hector sits down with Katie Backler, Managing Director of Charles White Limited, to explore her 25-year journey leading one of Scotland and Northern Ireland's premier residential property management firms.

Katie shares the fascinating story of buying a fifth-generation family business in 2001 and intentionally stepping in as an owner rather than a technician. We trace the strategic evolution of the company, including expanding into Belfast, navigating the financing hurdles of an asset-light service company, and the tough decision to sell their...

Are you spending three hours a week on bookkeeping when you should be making sales? Dr. Brenda Hector is joined by Fiona Purves, owner of Defacto FD, to discuss why your business numbers are more than just a tax bill—they are the story of your success.

Fiona shares her transition from corporate industry to setting up a "pick and mix" finance department for small businesses. We dive into the importance of professional accreditation, why your bookkeeper might be feeling "professionally lonely," and how Fiona’s background as a yoga teacher brings a philosophy of "Karma Yoga" (self...

Lisa Schoneville’s journey is a powerful case study in the difference between owning a job and owning a business. From counting out pennies to afford nappies to building two multi-staff companies that operate entirely without her, Lisa’s story is a masterclass in resilience and strategic systemisation.

What happens when your "flexible" business starts consuming 60 hours of your week? For serial entrepreneur Lisa Schoneville, it was the catalyst for a radical change in strategy. In this episode, Dr Brenda Hector talks with the founder of a thriving cleaning company and a specialised property management firm—both of whi...

This is a special re-release of the most-listened-to episode of Scale Her Up. Katie Watson’s story of transformation—from crippling childhood shyness to leading the BWC Futures group and excelling at the Aberdeen and Grampian Chamber of Commerce—is a masterclass in resilience and authentic career building.

How do you go from being too shy to leave your house to hosting major networking events for young professionals? In this special re-release of the Scale HER Up's most popular episode ever, Dr Brenda Hector talks with Katie Watson of the Aberdeen and Grampian Chamber of Commerce.

Kati...

From war zones in Iraq to the boardrooms of the North Sea energy sector, Diana Muriel’s career is a masterclass in high-stakes communication. In this episode, she shares why she traded her blood-group-stamped vest for a role as a "Family Manager" and corporate consultant, proving that the most powerful tool in any business is the ability to tell a simple, truthful story .

🎙️ Episode Summary

Dr. Brenda Hector sits down with Diana Muriel, Communications Manager at Serica Energy and former CNN International war correspondent . Diana reveals how she navigated the transition from th...

From a registered general nurse to the owner of three thriving skin clinics in North Kent, Emma Coleman is a testament to the power of the "side hustle" and the importance of clinical expertise in the beauty industry. In this episode, she gets honest about the "busy fool" stage of her early business, the reality of bootstrapping, and why she records her first podcast from a store cupboard.

🎙️ Episode Summary

Dr. Brenda Hector sits down with Emma Coleman, founder of Emma Coleman Skin, to discuss her transition from 20 years in the NHS to scaling a multi...

In this episode of Scale Her Up, Dr. Brenda Hector talks with Sonia Schulenberg, CEO and founder of Level E Research. Sonia shares her journey from Mexico City to the University of Edinburgh, where she pioneered the use of autonomous AI agents in asset management. She breaks down why traditional AI fails in the "non-stationary" world of finance and how she built a digital twin of the global market to outperform multibillion-dollar funds . Beyond the tech, Sonia reveals the staggering level of commitment required to scale, including a legendary story of closing an investment round and paying salaries while...

In this milestone episode, Dr. Brenda Hector talks with Julie Moulsdale, who celebrates 20 years at the helm of her award-winning consultancy, Perceptive Communicators. Julie shares the "madness" of starting a niche business while one month pregnant at the start of a global credit crunch—and how she turned that risk into a 20-year success story with a world-class Net Promoter Score (NPS) of 93 . This conversation is essential listening for leaders who want to move from being "doers" to "conductors" and for those who believe that visibility in business is not just vanity—it's leadership.

Everyone told her that...

🎙️ In this episode of Scale Her Up, Dr Brenda Hector talks with Leah Athanassopoulos, the owner and managing director of Alpha Hospital Group. Leah shares her incredible journey of scaling a part-time plastic surgery clinic into a fully regulated private hospital, filling a critical gap in women’s health and fertility services in the North of Scotland.

Leah discusses how her background in counseling and psychotherapy has been her "secret weapon" for leadership, staff management, and building a patient-centered culture. We also dive into the reality of the "juggle"—balancing a business, a lecturing career, and a growing f...

How do you transition from a decade in a research lab to leading a high-stakes biotech company? In this episode, Dr Brenda Hector talks with Soumya Palliyil, the CEO and co-founder of Brigid Bio, a brand-new spinout from the University of Aberdeen.

Soumya shares the journey of developing novel treatments for life-threatening invasive fungal infections—a field where mortality rates can reach a staggering 80%. We dive into the "long-haul flight" of drug development, the necessity of impact investors, and why your most valuable asset is the network you build over 20 years.

Key Takeaways:

In this episode of Scale Her Up, I’m joined by Deborah O’Neill, CEO and founder of Novabiotics.

Deborah shares the story behind building a biotech company in Aberdeen, developing innovative healthcare products for both pharmaceutical and consumer health markets. From respiratory disease treatments to nail care products, everything Novabiotics creates is rooted in the same scientific foundation: understanding how the immune system protects and repairs the body.

We talk about the reality of founding and growing a biotech business, the marathon of product development, how innovation is funded, and why tenacity matters so much...

In this episode of Scale Her Up, I’m joined by Donna Sutherland, founder and Head of Commercial at Veri Energy, Vice President of the Scottish Energy Forum, and a Visiting Professor at Strathclyde University.

Donna shares her remarkable career journey through the energy sector, from starting on the trading floor at Scottish and Southern Energy to leading major commercial and project work in oil and gas, and now helping shape the future of the energy transition through Veri Energy.

We talk about leadership, communication, energy policy, innovation, determination and the importance of protecting jobs, sk...

In this episode of Scale Her Up, I’m joined by Annie Kenyon, founder of Annie Kenyon Architects.

Annie shares the story behind building her architectural practice over the last 20 years, growing it from a sole practitioner business into a respected studio known for creativity, honesty and beautiful design.

We talk about what it means to grow a business without losing sight of your values, why being selective about the work you take on matters, and how Annie has balanced entrepreneurship, leadership, motherhood and creativity along the way.

This is an honest and th...

In this episode of Scale Her Up, I’m joined by Charlotte Nichols, founder of Harvey & Hugo.

Charlotte shares how her business helps clients amplify their voices through storytelling across PR, media, podcasts, video and social media, and why the stories people feel are the ones that truly drive action.

We talk about emotion in marketing, trust, credibility, confidence, communication and what it takes to build a business around your authentic self rather than the version you think the world expects.

Charlotte also shares the story behind the name Harvey & Hugo, why she st...

In this episode of Scale HER Up, I’m joined by Lisa Ironside, owner of The HR Dept Aberdeen Shire and Bagamoyo Consulting Limited.

Lisa shares how Bagamoyo Consulting began as her first business after leaving the corporate world, creating a space for her passion around inclusion, culture, diversity and belonging. She then added The HR Dept Aberdeen Shire as a natural extension, bringing practical HR consultancy and employment law support to small and medium-sized businesses who need trusted advice but do not have in-house HR.

We talk about what small business owners really need wh...

In this episode of Scale Her Up, I’m joined by Alena Duncan, founder and Chief Executive and Operating Officer of NexEndo Healthcare.

Alena shares the story behind building a clinical services company that supports both NHS and private patients, helping to reduce waiting times in endoscopy and other specialist services while keeping patient safety and clinical governance at the heart of everything.

We talk about her journey from nursing into law, consultancy and then founding NexEndo Healthcare, as well as the realities of growing a business in a highly regulated and male-dominated industry.

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In this episode of Scale HER Up, I’m joined by Araminta Birse-Stewart, founder of Araminta Campbell, a Scottish luxury woven textile brand based just outside Edinburgh.

Araminta shares how her business creates beautifully crafted woven textiles in Scotland, from mill-woven collections sold around the world to one-off and limited-edition handwoven pieces made in-house. She also designs bespoke heritage textiles, including tweeds and tartans, for private clients, brands and organisations.

We talk about what luxury really means today, and why for Araminta it is about story, provenance, craftsmanship and longevity rather than just status or a...

In this episode of Scale HER Up, I’m joined by Elise MacDonald, Managing Director of Lux Events, an events company specialising in corporate events, conferences, award ceremonies, brand activations and communications. Lux works mainly across Scotland, while also delivering projects further afield in Europe, London and beyond.

Elise shares how Lux Events has grown over the last 14 years into a respected business with a wide mix of clients, particularly in tourism, food and drink, and the marketing sector. We talk about what makes a great event, from personalisation and delegate experience to the importance of people, pl...

In this episode of Scale Her Up, I’m joined by Jen McLennan, Group Managing Director of Fifth Ring, a global B2B marketing communications agency with offices in Aberdeen, Houston and Singapore.

Jen shares her journey from journalism into agency life, and how she worked her way up through the business to become Group Managing Director. We talk about leadership, business growth, international culture, learning on the job, and the reality of juggling senior leadership with family life.

This is a really honest conversation about what it takes to step into bigger leadership roles, ho...

In this episode of Scale HER Up, I’m joined by Jasmin Corbett, owner of Wealthy You Health Coach Business. Jasmin specialises in helping driven, ambitious women improve their gut health and overall wellbeing through a more holistic approach, looking at nutrition, movement, stress management, sleep and mindset. She shares how her coaching is designed to create real transformation, not just small improvements, and why she typically works with clients over a longer period to help them break habits, build new ones and feel genuinely well again.

Jasmin also shares the deeply personal story behind the business. Or...

In this episode of Scale HER Up, I’m joined by Lucy McNicoll, Managing Director of Exec Space Limited, a venue-finding agency that helps organisations book meetings, events, group accommodation and hospitality across the UK and beyond. Lucy shares how the business takes the time, hassle and risk out of event booking for clients who need expert support but do not organise events every day.

We talk about what makes a successful event, from understanding the brief and the budget to negotiating the right venue terms, flow, food, AV and delegate experience. Lucy explains why venue finding is...

In this episode of Scale HER Up – The Female Entrepreneur Show, I’m joined by Rosie Fraser, founder of Rosie Fraser Real Estate, an estate agency, lettings and property management business based in Dundee. What started just over four years ago as a one-woman business launched during maternity leave has grown into the largest estate agency in the city, with a team of 13 and a record month of selling 76 properties.

Rosie shares how low expectations at the start quickly gave way to rapid word-of-mouth growth. She believes a huge part of that success came from bringing genuinely grea...

In this episode of Scale HER Up – The Female Entrepreneur Show, I’m joined by Iona Crawford, founder of Iona Crawford Atelier, a Glasgow-based multidisciplinary design studio that began as a luxury womenswear brand and has evolved into a rich, design-led business spanning fashion, textiles, interiors and art. Nearly 19 years after launching straight out of art school, Iona is still driven by the same core passion: painting, storytelling and expressing ideas through beautiful design.

Iona shares how the business first grew from luxury fashion into printed garments and accessories, with collections sold in Japan, Europe and the US...

In this episode of Scale HER Up – The Female Entrepreneur Show, I’m joined by Emma Kirk of User Vision, a UX and accessibility consultancy that has been helping organisations create better digital experiences for 26 years. User Vision uses research-led insight to help clients understand real user needs and design services that work for everyone, including people with disabilities. Over the years, the team has worked with more than 350 clients globally, from major brands to public sector organisations, always with a focus on bringing humanity to design and making digital services both inclusive and commercially effective.

Emma expl...

In this episode of Scale HER Up – The Female Entrepreneur Show, I’m joined by Eve McCurrich, Managing Director of Whiteburn Projects Limited, an award-winning SME house builder based in Edinburgh and building across the southeast of Scotland.

Eve shares what it really means to build homes, not just houses. From the earliest stage of looking at a piece of land, through planning, design, construction and handing over the keys, she and her team are thinking about the lives that will be lived there. She talks passionately about quality, customer experience, placemaking and why home is so much...

In this episode of Scale HER Up – The Female Entrepreneur Show, I’m joined by Nathalie Agnew, Managing Director of Muckle Media, a founder-led communications group delivering corporate and consumer PR, social media and influencer engagement, with specialist agencies in drinks and hospitality now part of the wider business. Nathalie started Muckle Media from her living room after leaving London and moving back to Scotland, and has since grown it into a 30-person agency group working with major brands and ambitious clients.

Nathalie shares the story behind that journey, from struggling to find the kind of PR role...

In this episode of Scale HER Up – The Female Entrepreneur Show, I’m joined by Gillian Ogilvie, Managing Director of the Edinburgh practice of Will Rudd Davidson, a consulting civil and structural engineering firm that designs buildings, roads, drainage and the infrastructure that underpins everyday life. Gillian leads a 40+ person team in a still very male-dominated industry – and is determined to change not just the numbers, but the culture.

Gillian talks about diversity, patriarchy and the “imposter” label. She shares how her thinking has evolved from “we need more women in construction” to “we need more diversity in all its forms...