Empowered Business
The Empowered Business Podcast® is the go-to show for online entrepreneurs and content creators who want to create and sell digital products using smart, scalable strategies without getting overwhelmed or chasing every new trend.Hosted by digital product strategist and AI educator Monica Froese, each episode delivers practical insights on how to build a sustainable online business using AI, sales funnels, and streamlined systems. Listeners will learn how to turn their knowledge into high-converting digital products, leverage AI to work faster and more efficiently, and implement marketing strategies that move the needle.From product ideation and content creation to optimizing f...
113. Sandra Booker Built a 6-Person AI Board of Directors & Here's How to Replicate It
Right before I recorded this, I spent the whole morning inside Claude working through my next big decision. And the entire time, I could not shake the feeling that it was just agreeing with me. That is the exact problem Sandra Booker solved, and she solved it in a way I have not stopped thinking about since. Sandra is a fractional COO for online service providers, and she built her own AI advisory board inside Claude. Six board members, each modeled after a real business mind, each with their own expertise, their own personality, and their own job to...
112. Bot Squads: What Happens When Your AI Tools Finally Talk to Each Other (with Kelly Sinclair)
I have nine custom GPTs inside one program. They should work together. They don’t. So I built my students a map: use this one first, then take that output and drop it into this one, then move over here. It works, but it has never been seamless, and I have always known that.
This episode is the first time someone showed me a real fix.
I recorded it live at my AI That Sells event with Kelly Sinclair, co-founder of a brand new platform called wAIv by Gravia Studio. Kelly is solving tw...
111. The AI Aftertaste: Why Your Content Doesn't Sound Like You (And How to Fix It) with Bernadette Shepherd
I did the exact thing every AI expert tells you not to do. I opened a blank chat, dumped my entire brand into it, and expected magic. What I got back was a robot doing a bad impression of me. Bernadette Shepherd has a name for that feeling, and once she said it, I could not unhear it. She calls it AI aftertaste.
In this session from our AI That Sells Summit, she walks through the exact system she built to get rid of it for good, the same one she now uses to run actual AI...
110: 7 Things We Stopped Doing Manually Using Claude Connectors
If you have been hearing the term MCP connectors everywhere lately and wondering what it actually means for your business, this episode is going to give you the real answer from people who are building with these tools every day. I sat down with five of my closest business friends, all women who run online businesses, to talk about how we are using MCP connectors inside our Claude accounts to automate workflows we used to do manually. Some of us were spending hours every week on things that now just happen.
A few of the examples we...
109: 7 Ways the Kit MCP Is Making My Email Marketing Smarter
If you've been on an email platform for years and feel like you're managing your list on vibes and surface metrics, this episode is going to hit differently. I've been on Kit since 2016 and I thought I had a solid handle on what was happening in my account. What I found when I connected the Kit MCP to Claude stopped me in my tracks. Some of it was validating. A lot of it was uncomfortable. All of it was useful.
Today I'm walking you through seven specific things I did inside my own Kit account using the...
108: How to Use Claude to Write a Revenue-Generating Newsletter on Autopilot with Dr. Destini Copp
If you’ve been sending weekly newsletters and wondering why they’re not converting into actual revenue, this episode is going to change everything. My friend Dr. Destini Copp was in the same boat a few years ago—doing all the things the experts told her to do, staying consistent, nurturing her audience—but the money just wasn’t there. So she put on her marketing professor hat and spent six months studying the newsletters that had sold for millions of dollars. What she discovered completely transformed how she approaches email marketing.
In this presentation from our recent AI...
107: Claude Is Running Our Businesses and We're Not Exaggerating
In this episode, I'm sharing a live roundtable conversation with my mastermind group. We discuss how AI is transforming our businesses—from fully automated blog posts and newsletters, to landing pages that update themselves, to custom skills that handle everything from SEO to project management. We dive into the real workflows making us more productive and creative, so we can serve clients faster and free up our time for what matters most.
AI doesn’t just make things faster—it makes them better. If you want more inspiration (and actionable free resources), check the full episode, and join o...
106: This Simple Email Shift Made Me $23K in 8 Weeks
In this episode, I’m pulling back the curtain on a huge shift I made in my email marketing this year—one that completely transformed how I sell, connect, and engage with my audience.
The truth is, traditional promo blasts weren’t working anymore. Open rates were dropping, clicks were slowing, and my subscribers weren’t unresponsive—they were just tuned out. So, I decided to stop shouting into the inbox and start a real conversation. What followed were four “inbox experiments” that reignited my list, rebuilt connection, and brought in over $23,000 in organic revenue—all without ads, affiliates...
105: 2025 Black Friday Playbook: Proven Strategies from My Peer Mastermind
Black Friday doesn’t have to be a race to the bottom.
In this roundtable episode of The Empowered Business Podcast®, I’m sitting down again with my peer mastermind to pull back the curtain on what’s actually working in our businesses this holiday season.
We’re sharing the real strategies behind our Black Friday promotions, how we’re using AI and automation to make it easier, and why you don’t need to discount everything to make big sales. If you want a peek behind the scenes of how seasoned digital product creators plan, sell, a...
104: How Becky Beach Streamlined Her Way to $100K Months Using AI and Automation
What if I told you that one person could run four different businesses, hit a $100K month, and still have time to pick up their kid from school at 4pm? That’s exactly what Becky Beach has done, and in this episode, she’s pulling back the curtain on how she built a multi-six-figure digital product empire without burning out or hiring a massive team.
Becky breaks down her revenue streams, her email strategy across four different lists, and the one mindset shift that completely changed her mom blog business. If you’ve ever felt like you need a...
103: Traffic School Roundtable: Proven Ways to Drive Sales Off Social
This week, I’m doing something a little different. I’m pulling back the curtain and sharing a live mastermind conversation with a powerhouse panel of online business owners—the Weird Hermits.
We call this session Traffic School, and it’s all about how to drive more eyeballs to your digital products, shops, and offers—without relying on social media. Inside this candid roundtable, we talk about what’s actually working right now to grow your audience, nurture leads, and make consistent sales.
If you’ve ever felt burned out by chasing algori...
102: The Future of AI Needs Women's Voices with Kinsey Soderberg
AI is everywhere, but if you’re a woman entrepreneur who’s been hesitant to dive in, you’re not alone.
In this episode, I sit down with Kinsey Soderberg, host of the Authentic AI podcast, to talk about why women need to claim their seat at the AI table—not just for business growth, but to shape the future of these tools. We’re getting real about the guilt, the judgment, and the fear of “cutting corners” that keeps so many of us from using AI, and why overcoming these barriers is critical for our businesses...
101: Digital Shop Success: How Natalie Gingrich Made $20K from Content She Already Had
This episode of the Empowered Business Podcast is all about turning hidden content into serious cash flow.
I’m sitting down with my longtime friend and peer, Natalie Gingrich, founder of The Ops Authority and creator of the Director of Operations certification. Natalie used the system I teach in the Digital Shop Experience to pull content out of her Google Drive and launch a brand-new shop that generated over $20,000 right out of the gate. Her story proves that your digital “dust collectors” can become powerful revenue streams when you package and sell them the right way.
If y...
100. The Future of Email Marketing: AI, Automation & Deliverability with Cheryl Rerick
We’ve officially hit 100 episodes of the Empowered Business Podcast®, and I couldn’t imagine a better way to mark the milestone than diving into a conversation about one of the most powerful tools in my own business—email!
In this episode, I’m joined by my go-to email strategist, Cheryl Rerick, to talk about what’s really happening with deliverability, how AI is reshaping our inboxes, and what it means for the way we connect with our customers. This is a practical, no-BS conversation packed with strategies you can use right now to protect your list, increase en...
99: How Ruth Poundwhite Balances AI with Staying Authentic
AI is changing the way we run our businesses, but here’s the truth—it’s not a magic button that can replace your unique voice, perspective, or expertise.
In this episode of the Empowered Business Podcast®, I sit down with Ruth Poundwhite, author, coach, and host of the Soulful Sales Show, to talk about how we can use AI as a support tool without losing the human connection that makes our work stand out. Together, we explore the balance between speed and authenticity, why self-trust is more important than ever, and how to build busines...
98. Real Strategies for Recurring Revenue from My Peer Mastermind
In this episode of The Empowered Business Podcast®, I’m bringing you behind the scenes into a candid conversation I had with my peer mastermind members. We gathered for an unfiltered roundtable discussion on recurring revenue—what’s working, what’s not, and the real strategies we use to build consistent income streams in our businesses.
You’ll hear insights from multiple business owners, including different approaches to memberships, payment plans, and beyond. My goal is to give you practical ideas and fresh perspectives that you can apply right now to grow reliable revenue in your own business.<...
97: From Side Hustle to Wholesale Sales Powerhouse with Andee Hart
In this episode of the Empowered Business Podcast, I’m joined by Andee Hart, an entrepreneur, sales strategist, mentor, and host of the She Sells Differently podcast. Andee’s journey from Fortune 500 sales executive to thriving candle business owner is nothing short of inspiring. We dig into her countercultural sales strategies, how she grew from making candles in her kitchen to selling in hundreds of boutiques, and the practical realities of leaving corporate life to go all in on your business. Whether you sell physical or digital products, you’ll take away valuable insights on sales, scaling, and standing out in...
96: This Sales Funnel Alternative Has a 95% Retention Rate with Amy Vaughan
This week on the Empowered Business Podcast, I’m chatting with Amy Vaughn, CEO of Together Digital—a powerhouse community that’s redefining how women grow online businesses. We’re digging into why the old-school sales funnel just doesn’t cut it anymore and how a relationship-first approach can actually scale your impact faster.
Amy breaks down the “ask and give” networking model, why so many women feel left out of traditional spaces, and how real connection leads to real growth. We also talk about where AI fits into all of this—and how it’s leveling the pla...
95: Why I Ditched Weekly Flash Sales (And What I’m Doing Instead)
In this episode of the Empowered Business Podcast, I’m sharing the behind-the-scenes strategy that helped us hit our highest revenue month of the year—without a single big launch. I’m breaking down why I moved away from weekly flash sales, how I’m using story-driven emails to connect and convert, and the role AI is playing (without taking over my voice).
If you’ve been wondering what’s working in digital product marketing right now, this is the episode you don’t want to miss!
In Today’s Episode We Discuss:
What’s wo...
94: 5 Smart Ways to Use No-Code Apps to Grow Your Digital Product Business
In today’s episode, I’m building on the conversation I had with Jordan Gill in Episode 89. We’re diving deeper into one of the hottest, yet often overlooked, opportunities for entrepreneurs looking to create, sell, and scale digital products—no code apps. I want you to forget the endless PDFs and basic checklists for a minute because I’m going to reveal how interactive, user-friendly tools can take your lead generation, product offerings, and business efficiency to the next level.
I’m sharing five dynamic ways you can leverage no code apps for more leads, sales...
Behind the Scenes: How I Built Custom GPTs to Power My Business
I’m so excited to share this special bonus episode with you because I’m bringing you something completely different today—a live training I did called “Wait, AI Can Do What Now?”
Look, I know AI can feel overwhelming, especially when you’re trying to build and scale digital products without losing what makes YOU unique. That’s exactly why I created this training and why I’m sharing it with you now.
I’m going to take you behind the scenes of my custom-built GPT tools—the ones I use every single day to plan, build, and...
93: How Destini Copp Built a Scalable Membership Using Smart AI Tools
I’m so excited to have Dr. Destini Copp joining me today—she’s a marketing professor, business growth coach, and digital product pro who’s absolutely crushing it with AI integration. We’re diving deep into the real-world ways AI is revolutionizing digital products and memberships, and let me tell you, Destini’s insights are going to blow your mind.
If you’ve been wondering how to future-proof your digital product business, stand out from all that AI-generated noise, and create a streamlined, high-converting member experience, this episode is absolutely packed with insights you won’t want to miss.
92: Creating Connection in the Age of AI: A Fresh Take on Events with Michelle Pontvert
Welcome back to the Empowered Business Podcast! I’m so excited about today’s conversation.
I’ve got Michelle Ponvert joining me—she’s brilliant at what she calls “easy events” and low-lift business strategies. If you’ve ever felt overwhelmed by the thought of hosting a summit or felt like you had to choose between growing your business and keeping your sanity, this episode is for you.
Michelle and I are diving into digital events—summits, bundles, audio conferences—strategies that help you grow your email list and visibility without burning out. Her journey from Hollywood set d...
91: The AI-Powered Path to an Organized Business with Shawn Lemon
I’m excited to share this conversation with Sean Lemon from The Digital Organizer because getting organized in your business is something I’m passionate about – and I know it’s something many of you struggle with. Having come from a corporate background, I tend to be naturally organized and pretty Type A, which people often comment on when they see how my business runs on the backend.
But here’s what I’ve learned over my 12 years in this space: most people who start online businesses come into it as creatives, and before they know it, they’re runn...
90: AI Agents vs. AI Automations: Brittany Long Shows You the Future of Running a Business
Welcome back to the Empowered Business Podcast! Today I'm sitting down with someone who literally put AI on my radar—Brittany Long, one of the original AI educators in the online business world.
I'll be honest with you—AI exploded faster than anything I've seen in my 12 years of online business. And Brittany? She was at the forefront of it all. While I was admittedly avoiding AI during a rough personal period, Brittany was already pivoting from her successful copywriting business to become an AI trainer.
In this episode, we're digging deep into the game-changing world...
89: Wait… Jordan Gill Built That With AI?! The No-Code Microtool Method That’ll Blow Your Mind
I’m thrilled to have Jordan Gill back on the podcast – you might remember her from her previous appearance where we talked all about VIP day strategies. But today, we’re diving into something that completely blew my mind: micro AI tools that anyone can develop without any coding skills required!
Jordan has evolved from building systems and VIP days to venturing into what’s called “vibe coding” – and honestly, I had never heard this term before our conversation. It’s this rapidly growing space where you can literally turn your expertise into fully functional apps using AI-backed platfo...
88: Jillian Leslie on Ditching the Tech Headaches and Selling Digital Products with Ease
Welcome back to the Empowered Business Podcast! I am so excited to share today’s conversation with you. I sat down with Jillian Leslie, who is the founder of MiloTree and host of the Blogger Genius Podcast, and let me tell you—this episode is a goldmine if you’re curious about how AI is completely transforming the way we create and sell digital products.
Jillian has been in the online business world for years, and her insights into digital product trends and how technology is making entrepreneurship more accessible are absolutely incredible. We dive deep into how Mi...
87: How Julie Chenell Uses AI as Her Second Brain (And You Should Too)
I’m so excited to bring you today’s episode because we’re diving into one of the most important conversations happening in the digital business world right now—how to actually use AI to grow your business without losing your voice or your sanity.
I sat down with my good friend and digital marketing powerhouse Julie Chenell, who you probably know as the co-founder of Funnel Gorgeous and Digital Insiders. Julie is the real deal—she’s built multimillion-dollar businesses, isn’t afraid to speak the truth, and she’s using AI in ways that are seriously game-c...
86: What Happens When a Blog Grows Up: The Redefining Mom® Relaunch
Today, I'm sharing an exciting and deeply personal update - the relaunch of my OG Redefining Mom® brand—a project five years in the making. I'm walking you through my journey from launching Redefining Mom® as a mission-driven blog for working mothers, to letting it rest while building out the Empowered Business® brand. And now, bringing it back with renewed purpose and practical new content.
You'll hear all about the 40 and Fearless Bundle, a collaboration with over 35 digital creators designed to celebrate my 40th birthday and provide real support for moms in every stage of life—from identit...
85: The Empowered Business Lab® Got a Makeover—and AI Is the Star
Welcome to a transformative episode of the Empowered Business Podcast! In this episode, I pull back the curtain on the massive changes happening inside the Empowered Business Lab, highlighting how AI is shaking up the world of digital product creation and sales. I get real about my initial skepticism of AI and share the game-changing discoveries I've made once I started to embraced these powerful tools.
From slashing product development time—from months to mere hours—to mastering pricing strategies and optimizing sales funnels, I spills the secrets to building a sustainable, scalable, and profitable digital product busi...
84: What Keeping Your Facebook Ads Running 24/7 Does for Your Business with Zach Spuckler
In this episode, I sit down with Zach Spuckler—the powerhouse behind Heart, Soul, and Hustle and the Not Your Average Online Marketing Podcast—for a deep dive into all things Facebook and Instagram ads. I share my personal journey of overcoming a business downturn after turning off my paid ads, and how Zach’s strategies helped me reignite my lead generation engine and get back on track. Together, we break down the essential frameworks for running successful list-building ads, the compounding benefits of consistent lead generation, and practical tips for optimizing your ad spend—whether you’re just getting st...
83: Turn Business Expenses Into Dream Trips: Credit Card Points 101 for Entrepreneurs with Megan Lanford
In this episode I’m exploring the world of travel hacking with my guest Megan Lanford. Megan is a travel points coach and the host of the Points to Paradise Podcast, where she teaches listeners how to use credit card points to travel without breaking the bank.Megan shares her wisdom on how you can leverage both personal and business spending to take amazing trips for free or at a fraction of the cost.
Whether you’re a beginner curious about where to start or someone looking to advance your travel points game, Megan provides inva...
82: YES, AI Helped Me Create a Digital Product. NO, It Didn't Do It For Me
In today’s episode, we’re diving into the incredible ways AI is revolutionizing the launch of new digital products. We’ll explore the power of ChatGPT in streamlining your product creation process and the importance of adding your unique personal touch to what AI generates.
I’ll walk you through my personal journey in developing the Empowered Divorce Planner using AI, highlighting how it transformed a once time-consuming process into a streamlined, efficient operation. From reverse engineering market research to harnessing the power of AI for refining your ideas, this episode is packed with actionable insights to help...
81: The 5 Most Unexpected Ways I Use ChatGPT to Sell Digital Products
We’re diving deep into some unexpected ways you can use ChatGPT to boost your digital product sales and efficiency. If you’ve been scratching the surface with AI by just using it for Instagram captions, you’re in for a treat. Monica Froese shares five innovative strategies to leverage ChatGPT, transforming it into more than just a tool—it’s your strategy assistant.
We’ll explore how to train ChatGPT to truly capture your brand voice, engage with customer objections intelligently, create compelling bundles, and even develop personalized upsells. Plus, Monica introduces practical prompts that can enhance your...
80: Turn ChatGPT Into Your Marketing Sidekick (for Just $20/Month) with Hayley Rissler
If you’re not leveraging AI, you’re working harder than you need to – I’m here to tell you there is a better way!
Together with my right-hand business partner Hayley Rissler, we will explore the incredible potential of AI tools, like ChatGPT, in streamlining and revolutionizing digital content creation. Throughout the episode, we’ll share insights on how we’ve integrated AI into our businesses, making it an indispensable “second employee” for just $20 a month.
We’re revealing our personal strategies for training AI to capture our unique voices and streamline workflows. Plus, learn how Hayley h...
79: AI Unleashed: How to Turn One Digital Product into Multiple Revenue Streams
Today, we're diving into the transformative power of AI for revolutionizing your digital product strategy.
We're uncovering how AI can elevate the repurposing of your content, turning one digital product into multiple revenue streams. We’ll explore real-world success stories, like how Taylor Swift and Disney have masterfully repurposed content, and delve into examples from my own business on using AI to enhance and reinvent products. Plus, we'll give you a sneak peek into my upcoming live session at the AI Unleashed for Business Summit, where I'll reveal groundbreaking ways AI can optimize your content strategy.
Wh...
78: 12 Biggest Lessons from a Decade in Online Business
Today, we're diving into the pivotal lessons I've learned over my twelve-year journey in online business. From launching Redefining Mom® as a response to my personal challenges with maternity leave to creating a multimillion-dollar digital empire, I've navigated the rapid shifts of the online world.
In this episode, I'll unpack the 12 biggest lessons that have shaped my business journey, showing you how to adapt, thrive, and sustain long-term success. We'll explore everything from the importance of selling and lead generation to embracing AI and the power of networking.
Whether you're a seasoned entrepreneur or just s...
77: Revolutionize Your Digital Products with AI Insights from Gemma Bonham-Carter
In today's episode of the Empowered Business Podcast, we're diving into the transformative world of AI with one of the top innovators in online course creation, Gemma Bonham-Carter.
Gemma Bonham-Carter is a trusted voice for ambitious entrepreneurs who want to build lifestyle-first online course businesses that provide flexibility to lead a more balanced life.
Gemma founded her online education company in 2017 and has since grown it to a sustainable 7-figure business. Renowned for her expertise in online courses, email marketing, and now AI, Gemma has guided over 15,000 students through her programs and is the host o...
76: The Next Chapter: AI Integration, Course Updates, and Redefining Mom's Return
Welcome back to the Empowered Business Podcast with your host, Monica Froese.
After a hiatus, we're thrilled to announce our return with new episodes every Thursday, starting March 6, 2025.
In this catch-up episode, Monica shares exciting updates about the Empowered Business offerings, including the revamped Empowered Business Lab® AI, designed to integrate artificial intelligence into your digital product journey.
Monica also introduces the Empowered Business Society®, now available in two affordable tiers, offering an avenue for connection, learning, and implementing AI strategies.
Additionally, Monica discusses the relaunch of the Redefining Mom® brand, aim...
75: How to Turn a $9 Click Into a $4,000 Weekend with a Digital Shop
The key to making money in your digital shop has nothing to do with the price of individual products!
In the third episode of this series for course creators, I’m sharing another presentation from the Striking Gold For Course Creators Summit, which is happening at the end of this month.
I’m teaching you four strategies to increase the average order value in your digital shop, including how I brought in $4,000 in one weekend by promoting a $9 product!
Topics covered in this episode include:
How we m...
