The CFO Playbook

Is the future of finance full-time? Or are the best CFOs increasingly working across multiple businesses?

Is there someone you’d like to see on The CFO Playbook? Email us at: pr@soldo.com

In this episode of The CFO Playbook, David McClelland is joined by Sara Daw, Global CEO of The CFO Centre and the Liberty Group, and one of the world’s leading voices on fractional finance leadership.

Sara shares why more businesses are choosing to access CFO expertise rather than employ it full-time, and expl...

How do you lead finance in a global human rights organisation, protect independence, and make sure every pound supports the mission?

Is there someone you’d like to see on The CFO Playbook? Email us at: pr@soldo.com

In this episode of The CFO Playbook, David McClelland is joined by Rohan Hewavisenti, CFO at Amnesty International, one of the world’s most recognised human rights organisations.

Rohan shares what financial discipline looks like when the stakes are not measured in profit, but in people’s lives. He explains how Amnesty International’s Internat...

How do you rebuild a heritage automotive brand, manage risk through volatility, and keep finance close to the factory floor?

Is there someone you’d like to see on The CFO Playbook? Email us at: pr@soldo.com

In this episode of The CFO Playbook, David McClelland is joined by Andy Mullineaux, CFO at MOKE International, the British automotive brand reimagining the iconic MOKE as a fully electric, modern vehicle built in the Midlands.

Andy shares what it takes to build a lean finance function inside a...

How does a CFO help turn startup chaos into scale-up structure, translate numbers into action, and support growth across every part of the business?

In this episode of The CFO Playbook, David McClelland is joined by Brad Channer, CFO at UBIO, the automation company helping businesses connect systems that were never designed to work together.

Brad shares why the CFO role in a startup or scale-up is far broader than finance alone. At UBIO, that means working across fundraising, sales, legal, HR, operations, board reporting, and exit planning — often al...

How does a CFO help a business stand out in a crowded market, execute a bold AI strategy, and lead the company through acquisition without losing focus? 

In this episode of The CFO Playbook, David McClelland is joined by Tom DiDesidero, CFO at SmartRecruiters, the hiring platform focused on making recruitment easier and more effective for enterprise customers. 

Tom explains why the most effective CFOs are deeply operational, not just financial stewards. He reflects on joining SmartRecruiters at a pivotal moment, partnering closely with CEO Rebecca Carr, and helping the comp...

How do you keep finance customer-centric—especially when you’re scaling fast, operating across regulated markets, and navigating crisis moments?

In this episode of The CFO Playbook, David McClelland is joined by Mohamed “Mo” Omaizat, CFO and Managing Director at Taxfix, the Berlin-based, AI-first tax platform helping customers file taxes more easily across multiple European markets. 

Mo shares why customer-centricity isn’t a slogan - it’s a leadership system: calendar time with frontline teams, regular rituals, and tying financial models directly to customer behaviour (retention, frequency, cohort dynamics). He also expla...

How do you raise $100m fast and still keep finance discipline as you scale?

In this episode of The CFO Playbook, David McClelland is joined by John Glasgow, CFO and CEO at Campfire (a Silicon Valley scale-up building a modern ERP for growing companies). John shares what it really looks like to run both the vision and the purse strings, including how Campfire raised $100m across Series A and B in rapid succession, why investors sometimes want you to spend more, and how finance leaders can enable speed without becoming the “office of no.”

How do finance leaders move from reporting the past to shaping the future — and what will truly matter for CFOs in the year ahead?

In this special end-of-year episode of The CFO Playbook, host David McClelland is joined once again by Sacha Herman, Chief Financial Officer at Soldo, to reflect on the most powerful themes and insights shared by finance leaders throughout 2025. Drawing on conversations from across the season, David and Sacha revisit how the role of finance is evolving — from strategic partnership and collaboration, to technology adoption, talent, diversity, and innovation — and look ahead...

How do you build a finance organization that fuels rapid scale without losing agility and clarity of purpose?

In this episode of The CFO Playbook, David McClelland is joined by Liz Kistruck, Chief Financial Officer at Motorway, the UK’s largest consumer to dealer used car marketplace and one of the country’s fastest-growing unicorns. Liz shares how Motorway has transformed a fragmented offline industry into a digital platform that creates value for both sellers and dealers, and how the company is preparing for its next chapter as it approaches profitability.

Download our checklist, The future belongs to adaptable finance leaders.

How do you build a finance function that can plan and pivot at the speed of change?

In this episode of The CFO Playbook, David McClelland is joined by Hemant Kapadia, Chief Financial Officer at Anaplan, the connected planning platform used by enterprises across finance, sales, supply chain and workforce planning. Hemant shares how Anaplan’s AI-driven calculation engine and new purpose-built applications help leaders model scenarios, understand ripple effects across the business and make confident decisions faster.

...

Download our checklist, The CFO’s AI checklist: six practical steps

For your chance to win the ultimate CFO library, enter the competition today: www.soldo.com/competition

What role should finance play when artificial intelligence is reshaping the way global businesses operate?

In this episode of The CFO Playbook, David McClelland is joined by Riccardo Calliano, VP Finance, GenAI Commercial Investments at GSK, to explore how AI is transforming finance and business decision-making. With a career spanning Europe, the US, China and beyond, Riccardo has built a...

Download our checklist, 6 practices of a fulfilling Finance career 

Enter the competition today: www.soldo.com/competition

What does it take to keep a finance function firmly on track in one of the UK’s most asset-heavy industries?

In this episode of The CFO Playbook, David McClelland is joined by Funto Agbeniga, Head of Finance at GB Railfreight, to explore her intentional career journey and the leadership lessons she’s picked up along the way. From her early days at KPMG, to roles at Unilever and the charitable sector, Funto has m...

Download our checklist, The 8 CFO Stategies for Smart Scaling

Enter the competition today: www.soldo.com/competition

What does it mean to build a finance function that is truly aligned with product, operations and customers?

In this episode of The CFO Playbook, David McClelland is joined by Ben Averis, CFO of Yoto, the screen-free audio platform helping children explore stories, music and learning on their own terms. Ben shares his strategic journey of steering Yoto through its ambitious expansion across five countries, including the US, which stands as its largest market. Listeners will...

What if you could transform your finance operations by integrating technology and automation into every aspect of your business strategy? 

In this episode of The CFO Playbook, David McClelland is joined by fractional CFO-COO Charlie Hunt to explore how FinOps are reshaping the landscape of finance by shifting from isolated departments to integrated roles, with finance leaders becoming strategic partners to CEOs.

Starting out in retail banking during the 2008 financial crash to now working with a portfolio of companies as a fractional CFO-COO, Charlie is an advocate for the hybridisation of the roles, emphasising trust a...

In the latest episode of The CFO Playbook, David McClelland is joined by Ben Dooley, CFO at Accel to explore nuances of the CFO role within lean, agile organisations with vast geographical footprints.

Highlighting venture capital's vibrant evolution, Ben shares the ripple effect of successful startups and Accel’s strategic focus on early-stage tech investments across Europe, Israel, and India. Hear how Accel's vision complements Silicon Valley's tech dominance and the necessity for European firms to establish their US presence while preserving their European roots.

Highlighting the role of a CFO in guiding companies through gr...

Beyond the balance sheet, what strategies do CFOs in the fast-moving consumer goods industry deploy to stay ahead in a rapidly evolving market? 

In this episode, Claire Caulliez, CFO at Nestle Italy & Malta, gives David McClelland a behind the scenes insight into the unique challenges finance leaders face in an industry driven by high volume and fierce brand loyalty. 

Claire’s strategies for smart sourcing, hedging, and agile pricing are not just tactics but essential tools for sustaining consumer attention and ensuring product availability. Highlighting how agility in financial planning is paramount amidst whirlwind changes in b...

Following the Chancellor’s Spring Statement, David McClelland is joined by an expert panel to explore how the Statement, alongside the wider economic landscape, will influence CFOs ability to plan, invest and drive confidence.

Baroness Ayesha Hazarika MBE, Oli Lawson, CFO at Sigma Sports, and Helen Ashton, former CFO of ASOS, discuss the economic context of Rachel Reeves' Statement and Labour's vision for economic growth. Hear their thoughts on the challenges and opportunities for enhancing the UK's business climate and attracting international investment, and strategies for building confidence in decision-making, drawing parallels to Ireland's success with corporation ta...

Organisations are making bold bets on AI for the long-term, with 89% planning to increase or maintain their AI investments in 2025*. Moving beyond experimentation, organisations are now zeroing in on the bottom line - and it’s CFOs who are responsible for making sure these investments deliver real business impact.

In this episode, Monica Proothi, IBM Consulting’s Global Finance Transformation Leader joins David McClelland to discuss finance transformation and the role of AI in enhancing financial operations. They explore the changing landscape of finance, the importance of integrating technology, and the challenges organisations face in adopting AI.

In this episode of The CFO Playbook, David McClelland is joined by Jitesh Sodha, outgoing CFO of Spire Healthcare and a winner of the HotTopics Global CFO 100.

A seasoned, but initially accidental CFO with over 25 years experience including FTSE 250 NED (PZ Cussons) and PLC board experience, Jitesh candidly reflects on the influences of luck and timing in his career advancement, observing that many CFO positions arise from the necessity to address specific challenges within a business.

Rather than focusing narrowly on statistics or technical tasks alone, proactive decision-making has been front and centre over his...

In this episode, David McClelland is joined by Thomas Schindler, CFO at Allianz Global Investors to explore the evolving role of finance leaders in today's dynamic business landscape. 

As Thomas shares in today’s episode, Asset Managers have a unique, if under-recognised, impact on the world around us – one that touches each of our lives.

A lawyer by training who previously served as the company’s General Counsel, Thomas discusses his journey to CFO, revealing how his legal expertise enriches his approach to leadership and decision-making in Finance.

He advocates for a collaborative culture...

Strategic leader, collaborator, innovator, and communicator – the role of a modern CFO encompasses all of these and more.

CFOs today are tasked with balancing financial expertise with creativity, guiding businesses through uncertainty, and building trust across their organisations.

But what does all of that look like in practice?

For this special episode of The CFO Playbook, we're joined by CFO of Soldo, Sacha Herrmann to discuss 6 lessons we have learned from world-class CFOs, finance leaders, and founders from some of the fastest-growing companies.

Hear highlights of interviews with -

Ba...

In this episode, Christopher Striano, Chief Operating Officer of Global Finance at Blackstone, joins David McClelland to discuss the impact of corporate culture on business success, from the perspective of the world’s largest alternative asset manager.

With over $1 trillion in assets under management, Blackstone invests in businesses across industries and geographies, including private equity, real estate, credit, and hedge funds. In this revealing discussion, we hear how global entities need to balance culture and strategy to attract and retain great talent.

Chris shares highlights from his 25-years at Blackstone; how the company has evolved fr...

In this episode, David McClelland is joined by Myles Corson, EY Global and Americas Strategy and Markets Leader, Financial Accounting Advisory Services and host of the Better Finance Podcast, to discuss the evolving landscape for finance leaders amidst uncertainty and instability, termed the 'polycrisis'.

As we navigate a complex global landscape, marked by geopolitical tensions, inflation uncertainties, environmental changes leading to pressure on supply chains, and technological uncertainties, Myles explains how finance leaders can evolve from their traditional roles to become indispensable strategic partners within their organisations.

Amidst a world of rapid change and the...

In this episode of The CFO Playbook, David McClelland is joined by Marie Joyce, CFO and COO of NTR, the trailblazing renewable energy specialist to discuss their mission to advance sustainable infrastructure by investing in wind, solar, and energy storage assets across Europe.

What exactly does it take to transform from toll roads to renewable energy? Marie reveals the incredible evolution of NTR, offering a rare glimpse into the strategic milestones that have defined the company, from its early investments in wind energy with Airtricity in 1999 to its current focus on wind, solar, and energy storage projects...

In this episode of The CFO Playbook, David McClelland is joined by Mark Freedman to explore the changing landscape of finance leadership, from crash to AI and beyond.

Mark started his career at Deutsche Bank before moving onto London Stock Exchange Group. Over three decades in the finance sector, he’s proved himself to be a transformational force ready to face down the challenges of a digital finance age.

Now in post as CFO of global money brand Travelex, Mark has been instrumental in making strategic decisions, providing steadfast resilience through a challenging era, following a...

In this episode we look beyond the UK with guest Huiming Chen discussing the challenges and opportunities of leading finance teams across diverse geographies and cultures with host David McClelland.

In her current role as Europe Commercial CFO at Illumina, Huiming shares her expertise on acknowledging and bridging cultural differences, fostering open communication, and balancing structural preferences to enhance team performance. Hear her secret to effectively navigating cultural nuances and improve collaboration within a global finance team.

Gain a deeper understanding of the intricacies of feedback and communication styles in multicultural environments through Huiming’s pe...

What do a retail powerhouse, a manufacturing giant, and a financial services titan have in common? According to our guest Helen Ashton, it’s the universal value of cross-sector experience. In conversation with David McClelland, Helen shares her fascinating journey through multiple industries, emphasising how diverse roles have armed her with unique insights and essential relationship-building skills.

A finance leader with over 30 years of dynamic experience, Helen's expertise is a masterclass on leveraging core finance skills to adapt and thrive in new environments. She shares the common challenges finance leaders encounter and the strategic importance of honing in...

In May’s episode of The CFO Playbook, David McClelland talks to Mehjabeen Patrick, Director of Finance at Arts University Bournemouth, about the challenges and opportunities of finance leadership in the creative sector.

As former Chief Finance and Investment Officer at Creative UK, Mehjabeen is all too aware of the financial challenges faced by creative businesses. From her early days working in the banking sector, Mehjabeen is a passionate advocate of finding creative approaches in all aspects of finance. From distributing government grants to providing business mentoring, she highlights the need for finance leaders to actively listen to...

In the latest episode of The CFO Playbook, David McClelland is joined by Giles Andrews OBE, co-founder of Zopa, the world’s first P2P lending business launched in 2004, to discuss two decades working in FinTech and the role of artificial intelligence in shaping the financial services of the future.

Finding himself as an accidental CFO in the early days of Zopa thanks to an accountancy qualification, Giles progressed to CEO and Chairman and is still an active Board Member, responsible for in excess of £4bn in loans in the UK, and revolutionising the way we look at...

In this episode of The CFO Playbook, David McClelland explores how financial management should be embedded into company culture with Richard Dana, co-founder and CEO at Tembo Money.

With a background in corporate finance, Richard shares how he leveraged his interest in travel to co-found the budget-boutique hotel booking platform Doris and Dickie, and the lessons learned from being thrifty in balancing the books from day one with a small team, managing by cost.

Reflecting on his role as CFO at Founders Factory, a unique platform matching leading corporate brands with industry expertise with innovative...

With growth at the heart of the recent Spring Budget, how can companies fuel productivity and accomplish more? On March 13th, 2024, business and economics experts met at the London Stock Exchange to decode the Chancellor’s Spring Budget at an event hosted by Soldo.

This live episode of The CFO Playbook is hosted by David McClelland and features an expert panel -

David Owen, Chief Economist, Saltmarsh Economics 

Liz Earle MBE of Liz Earle Wellbeing

Emma Heal, MD at Lucky Saint

Carlo Gualandri, CEO of Soldo

Chapters -<...

Welcome to a new series of The CFO Playbook, brought to you by Soldo.

In this episode, our new host, technology reporter, presenter and consumer champion, David McClelland talks to Baron Anyangwe, a finance leader, about his journey and insights into leadership.

They discuss the importance of flexibility and passion in career choices, the impact of volunteering, and Baron’s own holistic leadership framework. The framework includes principles such as widening perspectives, finding meaningful work, focusing on strengths, and setting milestones for progress.

Baron emphasises the importance of markers and milestones in guiding pr...

This episode of the CFO Playbook features an interview with Ed Lu, Chief Financial Officer at Fandom, a San Francisco-based gaming and entertainment community platform.

Ed is a gaming and media tech executive with deep finance, strategy and operational experiences focused on VC and PE-backed Gaming and B2C companies. He holds a Master’s in Management Science and Engineering from Stanford University, and a Bachelor’s in Economics from UC Berkeley.

In this episode, Ed talks about the explosive growth of the gaming industry over the course of the pandemic, the impact that generative AI w...

This episode of the CFO Playbook features an interview with Bill Fahrbach, Chief Financial Officer at Facet, offering impartial and invaluable financial advice and services at an affordable membership fee.

Bill is a strategic Financial Executive and Entrepreneurial CFO/COO with an extensive investment banking background and rounded technology operational experience. With a track record of significant growth, capital raises, and exits, he’s a leader in finance, operations, systems, and legal capacities.

In this episode, Bill talks about the changing dynamics between CFO and CEO, the importance of a healthy work-life balance, and how a...

This episode of the CFO Playbook features an interview with Andy Dean, Chief Financial Officer at Eden Futures, providing high quality, person-centered care, supported living and enablement for people with disabilities and support needs.

At Eden Futures, Andy leads the Finance, Service Development and IT teams. Prior, he started his career training with KPMG as a Chartered Accountant, gaining experience within both Audit and Transaction Services. He has since worked for a variety of care providers in social care starting with Craegmoor as Group Financial Accountant. From there he gained broader experience at GKN plc before joining...

This episode of the CFO Playbook features an interview with Chris Voss, Founder and CEO of The Black Swan Group. Previously, Chris was the lead international kidnapping negotiator for the Federal Bureau of Investigation and the FBI’s hostage negotiation representative for the National Security Council’s Hostage Working Group. 

Chris used his many years of experience in international crises and high-stakes negotiations to develop a unique program that applies globally proven techniques to the business world. Through the Black Swan Group, he provides training for a variety of businesses and individuals on negotiation skills. He’s also th...

This episode of the CFO Playbook features an interview with Robin Dunbar, Professor of Evolutionary Psychology at University of Oxford and Co-author of The Social Brain: The Psychology of Successful Groups.

Professor Dunbar is British anthropologist and evolutionary psychologist and a specialist in primate behavior. He is best known for formulating Dunbar’s number, a measurement of the “cognitive limit to the number of individuals with whom any one person can maintain stable relationships.” His research is concerned with trying to understand the behavioral and cognitive mechanisms that underpin social bonding in primates and humans.

In thi...

This episode of the CFO Playbook features an interview with Tom Herbert, Tech Editor at AccountingWEB, the largest independent online community for accounting and finance professionals in the UK.

Tom is a journalist, editor and broadcaster with experience across digital and print publications. For the past seven years, he’s specialized in business, accountancy and technology journalism. He writes and edits news, features, interviews and opinion pieces and also features on a variety of podcasts, videos and webinars as both a host and guest.

In this episode, Tom talks about ChatGPT and the future of AI...

This episode of the CFO Playbook features an interview with Peter de Silva, Author, Director, and Trustee.

Peter is an experienced chairman, CEO, president, executive committee member, public and private company director and trustee for national not-for-profit organizations and national charitable foundations. He’s a Former Harvard University Senior Fellow - Advanced Leadership Initiative, and author of Taking Stock: 10 Life Leadership Principles from My Seat at the Table.

In this episode, Peter talks about the importance of successfully cultivating relationships for career progression, the financial impacts of the 2020 ‘meme’ stock craze, and leaves us with his to...

This episode of the CFO Playbook features an interview with Chris Gaunt. He is the CFO Practice Leader for Europe, Middle East and Africa at Spencer Stuart, an executive search, board, and leadership advisory service.

In his role, Chris works on a variety of Group CFO appointments for many of the world’s largest publicly traded companies, as well as for private equity-backed portfolio companies. He has a strong international focus, often for clients in emerging economies who wish to access the global executive talent pool. Prior to joining Spencer Stuart, Chris worked with another leading international ex...