Growing Your B2B Small Business with Robert Poole
Do you have a small business that sells to other businesses? If so, you probably know that there are plenty of resources for companies that market to consumers or companies who sell to large, Fortune 500 type companies. But what about the small businesses in the middle who sell to other companies. Where do we go to get answers? How do we grow our companies consistently while still keeping our sanity? That’s the question, and this podcast is the answer.If you're listening to this podcast, you're part of an elite group of achievers who aren't willing to settle for ju...
How to Identify and Hire Top Salespeople
Hiring top salespeople is one of the most difficult things small business owners do. In this episode, we are going to talk about the top 5 things that superstar salespeople have that mediocre salespeople don't. Then we are going to talk about how to use these attributes to hire the right people.
Creating Recurring Income for Your Business
So what’s one of the biggest problems with generating revenue? Consistency. How would you like to create a recurring revenue stream, regardless of your product or service? In this episode, we are going to let you in on the secret to making money while you sleep.
You can also view the video version on Youtube here: https://youtu.be/3fw1gVflr3M
The 5 Chemicals You Must Trigger to Sell Anything
Have you as a consumer ever bought something even though you didn't feel great about it, didn’t like the salesperson, but you felt you needed it so you bought it in spite of the salesperson? The reason you didn’t enjoy it is because the salesperson didn’t sell you the correct way.
Check out this episode on how to get your customers to enjoy buying from your company so much that they start referring their friends before they even use your product or service!
You can also watch the video version here:
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Supercharge your Sales Conversion with Effective Closing
In this podcast episode i'm teach you how to effectively close deals and get those sweet, sweet conversions. Below are the key topics I talk about in this episode.
1. “I'll Think About It…”
Have you ever heard the classic objection in sales, “I’ll think about it”? That is a sign the prospect is nervous to move forward.
2. Sales Gurus
Maybe you can relate to what I was experiencing. Maybe you have listened to all the sales gurus and all their slick techniques, but it still isn’t working.
Change Prospects Beliefs and Get Them to Love Buying From You
When I started out in B2B sales as a young man in my 20s, I learned all I could about selling techniques. I learned all the classic sales techniques, even things like the “Ben Franklin” close.
For many years I struggled as I tried to implement a lot of techniques that sales trainers taught. I memorized scripts, learned about how to close people with techniques like scarcity and urgency, but it was an uphill battle. I can’t tell you how many times I’ve seen the prospect’s whole demeanor change in front of me as I asked...
Get More Sales By Understanding the Difference Between Marketing and Sales
Understanding what Marketing and Sales actually are and how to use them allows you to minimize mistakes and the squandering of resources. It’s simple, easy to understand and implement, yet powerful in drastically increasing your sales.
When you understand the difference then you can apply it to knowing which one to use at what stage in customer acquisition. By knowing what tactic to use at what time, gives you clarity, consistency and will skyrocket your sales with minimal mistake costs.
How does this affect you as an entrepreneur?
When you are correctly us...
3 Critical Components to Successfully Sell Anything
If you are like me, then you understand the importance of revenue and sales to a business. Without sales, businesses fail. I struggled for a long time to increase sales and close deals. However, by learning about the three critical components that are essential for any sale, I was able to successfully sell anything. When you use these 3 critical components in your business you will be able to…
Increases conversions and salesChanges your company from transactional to relationship basedReduces stress on you and your teamImproves the loyalty of your customersDid you know that there are listeners an...
What Happens to Me, Happens for Me
Business challenges are expected and we can deal with them. What about the more serious, catastrophic, or even just “bad things” we encounter? How do we keep from getting totally derailed in our business?
If I gave you $100, would you give me $10
Have you ever implemented a new tactic that seemed like it was really paying off well, but then you wake up a year later and realize it’s not coming close to what you thought it would? Or even worse, you are actually losing money? I know I have.
It comes down to effectively evaluating return on investment, both with hard dollars and the not so easy to quantify use of resources.
Listen to this episode to find out how to keep this from slowing you down and vastly increase the speed of your company’s grow...
Getting Through to B2B Decision Makers Part 2 - Offline Methods
Have you ever thought, “If I could only get through the gatekeeper, I know I could sell the decision maker?”
Getting through to decision makers is the Holy Grail of marketing and sales. It’s critical, but it also happens to be difficult.
Let’s talk about some techniques to get through gatekeepers, particularly when you are selling high ticket items that aren’t an online click a button type of sale.