All It Takes Is A Goal
Jon Acuff is the New York Times bestselling author of ten books, including his most recent, All it Takes is a Goal.Published in dozens of languages, his work is both critically acclaimed and adored by readers. When he's not writing, Acuff can be found on a stage, as one of INC's Top 100 Leadership Speakers. He's spoken to hundreds of thousands of people at conferences, colleges and companies around the world including FedEx, Range Rover, Microsoft, Chick-fil-A, and Comedy Central. Known for his insights wrapped in humor, Acuff shared the stage with an American Icon when he opened up for...
ATG 295 | Find an Hour, Start Selling: How I Trick Myself Into Beating Procrastination
 Procrastination loves vagueness. "I'll get to that eventually" means nothing gets done. In this episode, I'm sharing the exact system I use to steal back an hour from my own procrastination, starting with your phone's screen time settings and treating your apps like a restaurant menu. You'll learn why making a list of everything you're procrastinating on actually makes things worse, and why I had to become a phenomenal salesman just to get myself to write. I'll walk you through the four techniques I used today to sell myself on finishing a chapter, including scheduling appointments with myself, using c...
ATG 294 | The Muskrat Incident: Why Simple Beats Complicated Every Time
My favorite one star review calls my books too simple. Guilty as charged, and I did that on purpose. But I wasn't always this way. In this episode I tell you about The Muskrat Incident, the true story of how I chose an impossible taxidermy extra credit project over simply studying for biology class. Spoiler alert, it did not go well. We'll talk about why procrastinators love complicating projects (hint, it gives us someone else to blame when things fall apart), how to avoid becoming what I call a chaos monster, and I'll share the simplest planning system you...
ATG 293 | You Are in Sales: Why Your Real Mission Is Selling Yourself a Remarkable Life
We can't get coffee together, but we could take a walk. And on that walk, I'd tell you something that might surprise you: your mission in life is sales. Not the kind you're picturing. From the moment you wake up to the moment you fall asleep, you're selling the most important product that's ever existed, a remarkable life, to the most important person you'll ever meet, yourself. In this episode, I'm breaking down why owning your life feels so overwhelming, why blaming your parents, society, or even cavemen for your problems keeps you stuck, and why no one, not...
ATG 292 | 5 Soundtracks That Will Make You Braver (Nobody Is for Everybody)
What thoughts are running through your mind on repeat? In this episode, I'm sharing five powerful soundtracks that will help you build bravery in your life. You'll discover why nobody is for everybody (vegan restaurants don't care about BBQ fans), how to beat imposter syndrome by being better today than you were yesterday, and why some beats none when perfectionism tries to stop you. I'll also reveal the four words that get me through every hard run in January ("I'll feel awesome after") and the most powerful question you can ask to rediscover your purpose: Who am I doing...
ATG 291 | Turn Up the Volume: 5 Bravery Soundtracks That Will Change Your Life
What if the thoughts running through your head on repeat could be the difference between staying stuck and moving forward? In this episode, I'm sharing five powerful soundtracks that help me choose bravery when fear gets loud. You'll discover why "It's just a puddle" changed how I parent and handle everyday stress, how to shift from "Woe is me" to "Wow is me" (one letter that changes everything), and why being the CEO of yourself isn't enough if you're still a terrible boss to yourself. I'll also show you how to focus on the fix instead of the fear...
ATG 290 | Bravery is More Muscle Than Magic: How to Practice Being Brave This Week
You're either practicing bravery or you're practicing fear. There's no neutral when it comes to mindset. In this fourth episode of the Bravest Summer Ever series, I'm breaking down the third key to bravery: practice. Research shows that just 5 minutes of negative news makes people more depressed, less likely to help others, and convinced the world is a negative place. When you binge the news, scroll political tweets, or read angry Facebook posts, you're practicing fear. So how do you practice bravery instead? Simple. Look at your calendar for the next 7 days and ask: where do I want to...
ATG 289 | Bravery is One Size Fits You: Why Curiosity is the Key to Courage
What's brave for me won't be brave for you, and vice versa. I once had a woman share that driving over a bridge was a brave moment for her. I drive over bridges all the time without thinking about it, but paperwork? That sends my heart rate through the roof. In this third episode of our Bravest Summer Ever series, I'm breaking down the second key to bravery: curiosity. Most people aren't curious about themselves because they're running so quickly through life. But when you get curious, you develop self awareness, which is a superpower all its own. I'll...
ATG 288 | The First Key to Bravery (And Why You'll Never Be Brave Without It)
Want to know the secret to bravery? It's not what you think. In this episode, part of my "Bravest Summer Ever" series, I'm revealing the first of three keys to bravery, and it's so obvious you might miss it: goals. Here's the truth: no one is brave "just because." That would be dumb. Bravery is uncomfortable, challenging, and requires sacrifice. So why would anyone choose it? Because they have big, beautiful, sexy goals they're in love with. Goals that get them out of bed at 4:55 AM. Goals they can't stop thinking about. I'd rather watch YouTube than write some...
ATG 287 | Bravest Summer Ever: Why Fear Has Had Enough of a Run (Part 1)
Fear had a pretty good run the last few years. It kicked our butts, didn't it? But I'm over it, and I think it's time we take back the territory we lost. That's why I'm starting a new 5 episode series called "Bravest Summer Ever." In this first episode, I'm breaking down three reasons why we need to talk about bravery right now: fear had its moment and it's enough already, bravery is the only thing every successful person has in common (it's the skill that unlocks every other), and most importantly, you can learn it. Bravery isn't something you're...
ATG 286 | What Your Favorite Airline Says About You (And Why It Matters)
After 14 years of travel, I finally achieved Delta Diamond Medallion Status. But here's the thing: it took me over a decade even though I fly 100 times a year. Why? Because time is the currency I care about most. In this episode, I'm breaking down what your airline choice reveals about your priorities and why understanding your real values changes everything. If you live in Atlanta, Delta is unbeatable with Sky Clubs and first class upgrades. But I live in Nashville, and flying Delta means adding 2 to 4 hours to every trip through connections. That's 200 hours a year I'd lose. Your...
ATG 285 | Stop Saying "Late Bloomer": The 4 Words That Will Change Everything
I used to introduce myself as a "late bloomer" on hundreds of podcast episodes. It sounded casual, even humble. But here's what I was really saying: "I should have learned this earlier. Smarter people figured this out years before I did. I'm behind." That broken soundtrack has been quietly wreaking havoc in my life for years. In this episode, I'm exposing one of the most dangerous phrases you might be saying right now and showing you the four words you should say instead. Whether you learn something new at 30, 50, or 70, whether you accomplish a goal this year or next...
ATG 284 | Your Communication Type Is Sabotaging Your Success (And You Don't Even Know It)
Why do some people totally bomb when a conversation really counts? In this episode, therapist and author Jason VanRuler breaks down the five communication types that explain how we connect, where we fail, and why we keep repeating the same patterns. From Peacemakers who avoid conflict to Sparks who struggle to go deep, Jason reveals how childhood shaped your communication style and what happens when stress makes the real you show up. We also dive into the bullseye method for vulnerability (not everyone gets the middle), why cutting people off isn't a badge of honor, and the three phrases...
ATG 283 | The Analyst's Trap: When Reviewing the Past Prevents You From Dreaming the Future
You're a pro at seeing what went wrong, why it went wrong, and exactly what it will cost if it goes wrong again. If you love a good post mortem and naturally think in terms of evidence and precedent rather than optimism and possibility, you might be an Analyst. In this episode, I'm breaking down the third procrastination profile from my new book Procrastination Proof. Analysts excel at reviewing data and learning from results but get stuck moving from analysis to future vision. You become an archivist for mistakes, accidentally curating a perfect museum of all the times it...
ATG 283 | The Analyst's Trap: When Reviewing the Past Prevents You From Dreaming the Future
You're a pro at seeing what went wrong, why it went wrong, and exactly what it will cost if it goes wrong again. If you love a good post mortem and naturally think in terms of evidence and precedent rather than optimism and possibility, you might be an Analyst. In this episode, I'm breaking down the third procrastination profile from my new book Procrastination Proof. Analysts excel at reviewing data and learning from results but get stuck moving from analysis to future vision. You become an archivist for mistakes, accidentally curating a perfect museum of all the times it...
ATG 282 | Hustlers: When Moving Fast Means You're Going in the Wrong Direction
If you'd rather jump in without reading the instructions, if paperwork feels like it's slowing you down, if your first inclination is ACTION! ACTION! ACTION!, this episode is for you. I'm breaking down the hustler procrastination profile from my new book, Procrastination Proof. Hustlers excel at taking consistent action and turning thoughts into momentum faster than anyone else in the room. You thrive in the montage part of the movie where most people get stuck. You put together IKEA furniture without looking at the instructions. But here's your trap: you can end up in the wrong city, or even...
ATG 281 | Are You a Perfectionist? Why Your Perfect Plans Keep You Stuck
If you have the most detailed, amazing plans but you're always waiting until everything is perfect to get started, this episode is for you. I'm breaking down the second of four procrastination profiles: the Perfectionist. You excel at creating detailed roadmaps and speak spreadsheet fluently, but you get stuck moving from planning to execution. The plan feels safe. The first real step does not. You're going to change the world just as soon as the plan is perfect, but here's the problem: the plan will never be perfect. It can't be, because there's too much information and it's all...
ATG 280 | Are You a Dreamer? Why 1,000 Ideas and Zero Actions Is Procrastination in Disguise
Do you have a thousand ideas and don't know what to do with them? This episode is for you. I'm breaking down the first of four procrastination profiles: the Dreamer. Dreamers excel at envisioning breakthrough possibilities but get stuck translating vision into actionable plans. You love a blank whiteboard, thrive at kickoff meetings when anything is possible, and can rattle off 10 new ideas before anyone else thinks of one. But here's your trap: you stay in dream mode because it's comfortable, limitless, and doesn't ask anything of you. Starting something new feels productive, but it's actually a sophisticated form...
ATG 279 | The 4 Permissions You Need to Give Yourself a Remarkable Life
Nobody wakes up wanting an average life. We all want remarkable marriages, careers, and relationships. But how do you actually build that? After 15 years of helping over a million people and testing hundreds of ideas, I discovered it comes down to four permissions: permission to dream, permission to plan, permission to do, and permission to review. In this episode, I'm breaking down the DPDR system from my new book "Procrastination Proof" and showing you exactly how to use it for three hours, three months, or three years. You'll discover why planning is just visiting the future and taking notes...
ATG 278 | Permission: The One Word Solution to Procrastination
What if I told you there's one word that can solve procrastination instantly? A word you haven't thought about in years, but one that used to mean everything to you. In this episode, I'm sharing insights from my new book, Procrastination Proof, and revealing why permission is the pathway out of procrastination and into a remarkable life. Remember the permission slip from childhood? That magical piece of paper that unlocked field trips, soccer teams, and adventures? It's time to give yourself that same permission again. Future you is desperately trying to hand you a permission slip right now. The 40...
ATG 277 | The Napkin That Changed My Life: Why You're Living Inside a Postage Stamp
A creative director once drew something on a napkin that completely changed how I saw my own limitations. His name was Ted, and he showed me why I was so unhappy at 26, stuck in my fifth job in six years, and dangerously close to needing a sixth. The illustration he drew explained why it's so difficult to create something remarkable when you're trapped inside such a small, constricted world. In this episode, I'm sharing that story and asking you a challenging question: Where have you drawn the boundaries in your own life? Those walls that make the whole experience...
ATG 276 | The Real Reason You Procrastinate (It's Not What You Think)
Ask 100,000 people why they procrastinate and you'll get five common answers: task, time, history, fear, and ego. Maybe the project feels overwhelming. Maybe you don't have enough time. Maybe procrastination paid off in college when you still got an A on that all-nighter paper. Maybe you're afraid it won't be perfect, or maybe your ego says "I shouldn't have to do this." All valid reasons, right? Wrong. There's actually only one true reason people procrastinate, and when you hear it, you're going to say "well, duh." In this episode, I'm breaking down those five common reasons people think they...
ATG 275 | What Are You Waiting For? The Question That Changed My Life at 37
I spent two years preparing to write my first book. You know what finally got it done? Writing one terrible page on a Tuesday afternoon in a Burger King. For years, I sang Colin Hay's "Waiting for My Real Life to Begin" hundreds of times while stuck in Nashville traffic, living in complete quicksand. Then in 2013, I started my own company and lost all my support systems overnight. I had one employee, and that employee was terrible. It was me. In this episode, I'm sharing the embarrassing situation that forced me to stop procrastinating, the constant battle between responsible...
ATG 274 | From $250 Tuesday Nights to The Tonight Show: What John Crist Learned in 13 Years of Comedy
What happens when two guys who've known each other for 13 years sit down to talk about the weird journey of chasing dreams? In this conversation with comedian John Crist, we get into the stuff nobody talks about: the Excel spreadsheet he keeps of every show he's ever done (including whether he got a standing ovation), why he still sleeps in his car at gas stations with his handgun in the cup holder, and the one joke about the Confederacy he's been trying to crack for six years. We also dive into why most people quit before they make it...
ATG 273 | Starting is Fun, But the Future Belongs to Finishers: 3 Soundtracks That Will Change Your Life
This is the grand finale of our five episode arc about soundtracks, and today I'm pulling three random cards from my original Soundtracks deck to break down what they mean and how they can help you. We're talking about why starting is exciting but finishing is where the magic happens (spoiler: 92% of New Year's resolutions fail because everyone starts but only 8% finish), why feeling uncomfortable is actually a good sign that you're growing, and why the world will never be changed by the things you almost did. If you've got an almost list (and we all do), this episode...
ATG 272 | 3 Soundtracks Every Parent with Teens Needs to Hear (Conversation Starters That Actually Work)
Trying to have a conversation with your teenager? You ask how their day was and get "fine." You ask who was at the party and get "no one." You ask what they're doing and get "nothing." Sound familiar? In this episode, I'm sharing three powerful soundtracks from our Parents and Teens card deck that will help you start real conversations with your teenager. These aren't hypothetical parenting tips. I raised two teenagers, and these are straight from my own dinner table. You'll discover why "if you wouldn't say it to a friend, don't say it to yourself" teaches self...
ATG 271 | You Don't Have to Be the Smartest Person in the Room, Just the Bravest: 3 Soundtracks for Entrepreneurs
Being an entrepreneur is challenging, which is why you need the right mindset soundtracks. In this episode, I'm sharing three powerful soundtracks from my entrepreneur card deck that will help you build and scale your business. You'll discover why relationships get you the first opportunity but skills get you the second (and why you need both), how to balance the optimism required for dreaming with the realism needed for planning, and why you don't have to be the smartest person in the room if you're willing to be the bravest. After 13 years of running my own company and turning...
ATG 270 | Family Shows Up: 3 Soundtracks Every Parent Needs for Raising Kids
Welcome to part two of our five part series on soundtracks! This episode is specifically for parents with kids. I'm pulling three random soundtracks from our Parents with Kids card deck and breaking down why they matter. You'll discover why you can fast forward childhood but you can't rewind it (and what that means for decisions like when to give your kid a phone), why tired beats regretful (a soundtrack my daughter taught me when she studied abroad in London), and why family shows up (even when it's a three year old's birthday party or driving a 24 foot Penske...
ATG 270 | Family Shows Up: 3 Soundtracks Every Parent Needs for Raising Kids
Welcome to part two of our five part series on soundtracks! This episode is specifically for parents with kids. I'm pulling three random soundtracks from our Parents with Kids card deck and breaking down why they matter. You'll discover why you can fast forward childhood but you can't rewind it (and what that means for decisions like when to give your kid a phone), why tired beats regretful (a soundtrack my daughter taught me when she studied abroad in London), and why family shows up (even when it's a three year old's birthday party or driving a 24 foot Penske...
ATG 269 | Crisis Magnifies Kindness: 3 Soundtracks Every Couple Needs to Hear
What if three simple phrases could transform your relationship? In this episode, I'm kicking off a brand new five part series on soundtracks by diving into the couples deck. I'm pulling three cards at random and breaking down why these soundtracks matter for your marriage or relationship. You'll discover why every good relationship costs the same exact thing (hint: it's not money), why you should never, ever ask your spouse to be your accountability partner (seriously, change that setup right now if that's you), and how crisis magnifies kindness in ways you can't imagine. Plus, I'll share why you...
ATG 268 | From Scrap to Steel: How to Turn Wasted Work Into High Value Time
81% of people work after dinner, drowning in back to back Zoom meetings where they doodle under the table, only to do real work at night. Sound familiar? In this episode, I sit down with Juliet Funt, author and consultant who helps companies turn scrap time into steel, transforming low value work into high purpose, innovative time. We dive into the signs of toxic culture, why anxious deference to the CEO is a red flag, and how to spot when you're stuck in an unhealthy organization. Juliet shares her unconventional path from growing up as Alan Funt's daughter (yes, from...
ATG 267 | We Wanted to Love Coming to Work Every Day: Building a Business Without Burnout with Patrick Lencioni
Patrick Lencioni built a multimillion-dollar business, sold 10 million books, and became one of the most influential leadership voices in the world. But here's what you might not know: he never had a five-year plan, turned down opportunities to scale, and prioritized loving his work over maximizing revenue. In this episode, Pat shares the behind-the-scenes story of building The Table Group, why he kept his team at just 15 full-time employees while empowering thousands of consultants, and how saying no to growth actually gave him an unfair competitive advantage. You'll discover why his wife gave him their house fund to start...
ATG 266 | The Algorithm Is Retraining Your Mind (And Why You Can't Win as a Leader)
Why can't leaders win anymore? No matter what you say, someone's upset. In this conversation with Carey Nieuwhof, host of one of today's most influential leadership podcasts, we unpack why 49 hours a week on our phones has created 100 different experiences in a room of 100 people. From the woman who won't use plastic cutlery to why your weird uncle believes conspiracy theories, we explore how discipleship by algorithm is fragmenting society. We also talk about the false immediacy of social media, why high performers have the strongest inner critics, the Mount Rushmore of books we recommend, and what it takes...
ATG 265 | The Algorithm Doesn't Care If They Love You or Hate You: Building a Coffee Empire with Caitlin Campbell
What happens when you set a goal for 20,000 followers in six months and hit half a million instead? Caitlin Campbell built a seven-figure coffee business in the public eye, navigating viral videos, negative comments, and sudden fame along the way. In this episode, Caitlin shares how she went from youth pastor to coffee entrepreneur, why video 2000 was the one that changed everything, and the mindset shift that helped her turn trolls into traction. We dive into the reality of building a business on social media, why she's deliberately not opening a brick-and-mortar shop yet, and what it's like when...
ATG 264 | Hope Is an Act of Open Rebellion: Why Optimism Is the Secret Weapon of World-Class Performers
What if everything you thought about optimism was wrong? In this episode, I sit down with Dr. Michael Gervais, high-performance psychologist who's worked with the Seattle Seahawks, Felix Baumgartner, and world-class performers across every field. We dive deep into why optimism isn't naive positivity but the ground zero of mental toughness, how Felix overcame crippling claustrophobia to jump from 130,000 feet, and why every world's best performer Michael has worked with is fundamentally optimistic. You'll discover the difference between grounded optimism and naive optimism, why your brain's survival bias is working against you, how to extinguish fear using systematic desensitization...
ATG 263 | The Hyper-Optimizer's Trap with Dr. James Hewitt
Dr. James Hewitt spent years teaching Fortune 500 companies and Formula One teams how to optimize performance—while ignoring his own advice. Then he found a lump in the shower. In this fascinating conversation, James shares how a late-30s cancer diagnosis forced him to confront a hard truth: he wasn't superhuman. We dive deep into the science of human performance, from why heart rate variability matters more than sleep tracking to how your mindset about stress can fundamentally alter your physiology. You'll discover why the "monk mode" mentality is flawed, how self-compassion beats perfectionism, why vacation research says 3-4 da...
ATG 262: 50 by 50: The Final 27 Lessons I Learned by Age 50
This is it—the final installment of my 50 by 50 series. I've spent four episodes breaking down 50 lessons I learned in my first half-century on this planet (yes, I said half-century). In this episode, I'm covering the final 27 lessons, from "dream big, start small" to why you need at least one Cajun friend. You'll discover why your richest-looking friends might be your poorest, why you should buy an alarm clock and leave your phone in the kitchen, why the opportunity that will change your life often shows up as an annoyance, and why that glass of water on your nightstand at...
ATG 261: 50 Things That Took Me 50 Years to Learn: Part 3
I just turned 50, and milestone birthdays make me reflective. Here's what I realized: I liked my 40s way more than my 30s. I'm happier, in better shape, more connected relationally, accomplishing more goals, but taking more vacation. Why? What did I do in my 40s that made it the best decade of my life? In this episode, I'm sharing the first 25 lessons from my list of 50 things that took me 50 years to learn. From "everyone should write at least one book" to "your phone is a casino that runs on time," these lessons cover everything—money, marriage, mentors, mountains, an...
ATG 260: 4 (more) Lessons It Took Me 50 Years to Learn (That Will Change Your Life)
I just turned 50, and I've learned some things the hard way. In this episode, I'm sharing four more life lessons that took me half a century to figure out—lessons I wish I could tell my 30-year-old self. You'll discover why successful people are time machines who can shave years off your journey, why anxiety isn't something to fix but something to redeploy (this one changed everything for me), and why there's money on the ground everywhere if you're willing to pick it up. I'll also tell you why you should have kids before you're ready—because if you wait...
ATG 259: 5 Lessons It Took Me 50 Years to Learn (And You Can Steal Right Now)
I'm turning 50 on December 19 (presents welcome), and as I approach the half-century mark, I've been reflecting on the lessons that have meant the most to me. When you're in your 20s, you don't have hard-fought wisdom, but at 50, there's no denying you've been around the block a few times. In this episode, I'm sharing the first five of ten life-changing lessons: how your thought life becomes your life life, why you reap what you sow (and how that's made me write 12 books), why a naturally negative person like me discovered that positivity has a better ROI, why you are...
ATG 258: Gift Guide 2025: 11 Hidden Gems You Won't Find Anywhere Else
Don't know what to get for that person who has it all? I've got you covered. This year's Try This Gift Guide features 11 items the Acuff house absolutely loved or made in 2025—from the card game that teaches you everything about a person (SkyJo) to the weighted backpack that's making me look ridiculously in shape (GoRuck), to the brand-new Soundtracks Card Decks that are the perfect stocking stuffer. You'll also discover the best calendar ever made (yes, I'm biased), customized luggage tags that will save you at the airport, a book about bookstores that will restore your faith in hu...