Growth Hack

40 Episodes
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By: Papi Digital

Growth Hack was created to help you spend less ad budget and return more revenue. We show the realities of marketing online and how quickly you can turn around a poor performing campaign. The purpose isn’t to scare you away from digital marketing but to show you how to implement simple tactics to get your maximum return. These won't be boring explanations, they're real stories of where campaigns have either failed or succeeded and we explain to you why. The show is hosted by Julian Espinosa from Papi Digital, the podcast features interviews from industry experts as well as so...

How To Get The Biggest Names To Appear on Your Podcast
#43
Yesterday at 3:50 PM

Podcasting! You guys know I love this topic! If you are a podcaster or considering a podcast, lean in and get your notes ready! 

One of the most common questions I hear is how do you get big names on your show?

Now on this show I've had the lucky opportunity to interview some key people in the marketing world but let me tell you, it wasn't always the case!

We dedicated this episode to how to get the big names and reveal a major new tool that is bridging this need! 

...


Smarter Decisions Happen When You Really Know Your Audience
#42
01/10/2022

Your Customers… Do you know what websites they visit? Do you know what podcasts they listen to? Do you know what social media accounts they follow?

Some of you may be saying yah and others are probably saying kind of. If your answer isn’t an absolute firm YES, then you need to listen to this episode.

On this episode of Growth Hack we bring in Rand Fishkin to talk audience insights and how to use them to make smarter marketing decisions.

 

For more episodes and information, visit us at www.papid...


Growth Hacking Your Podcast With Google
#41
01/03/2022

SEO takes time, money, effort, and can give you anxiety attacks and frustration. (Well, for some entrepreneurs anyway). Marketing expert Dimple Dang stops by to share some face-melting growth hacks that will propel you to the top of the search results while establishing you as an authority on the podcasting scene.

For more episodes and information, visit us at www.papidigital.com/podcast

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Turbocharging Your SEO Using Growth Hacks
#40
12/27/2021

Many business owners give up on SEO and go the paid search route. What makes entrepreneurs give up on organic traffic and what are some ways in which you can take advantage of others' inaction in the SEO department? Steve Wiideman talks about SEO growth hacks and useful tools that can skyrocket your organic Google traffic.

For more episodes and information, visit us at www.papidigital.com/podcast

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SEO in 2022: What You Need to Know
#39
12/20/2021

Are you confused about how to improve your website's rankings in the search results? There's so much to know and so many opinions on what really works. Learn what SEO specialist Ian Lurie has to say about the most important signal you should keep an eye on and the biggest Google algorithm update in the last 24 months.

For more episodes and information, visit us at www.papidigital.com/podcast

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I...


It’s all about the SEO!
#38
12/13/2021

Welcome back to “Growth Hack” where we breakdown marketing channels like Google, Facebook, Instagram and show you how to make them work for you.

Barry Schwartz, do I need to say more? When it comes to the latest news about what Google is doing with their search algorithm Barry is one of the brightest minds.

Barry is the founder of the Search Engine Roundtable and has covered search engines for over 17 years. Barry is also the News Editor at Danny Sullivan's Search Engine Land. 

Barry is always at the forefront of the latest news...


Content Always Wins!
#37
12/06/2021

In this episode of Growth Hack we bring on Joe Pulizzi to talk about content marketing and how to take advantage of the best moments of influence on the consumer journey.

Joe Pulizzi is the Amazon bestselling author of Content Inc., Killing Marketing and Epic Content Marketing, which was named a “Must-Read Business Book” by Fortune Magazine. He has founded four companies including content creation news site The Tilt as well as Content Marketing Institute. 

In 2014, he received the "Lifetime Achievement Award" by the Content Council. His podcast series, This Old Marketing with Robert Rose, has m...


The Value of Starting a YouTube Channel
#36
11/29/2021

Not interested in becoming a YouTuber? With all the content creator drama and changing algorithms, who can blame you? Actually, your brand can. Learn why Jessica Stansberry recommends that you start creating content on the biggest video platform in the world. Find out who YouTube is ideal for, who should spend the time to overcome the learning curve, and who should steer clear of the platform. Jessica also shares valuable tips regarding the nuances that will boost your effectiveness on YouTube.

For more episodes and information, visit us at www.papidigital.com/podcast

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Marketing Tips for the Underdogs
#35
11/22/2021

Do you consider your brand an underdog? That's not a bad position to be in. Especially if you follow smart social media scheduler, Arjun Rai (founder of HelloWoofy), has to say. Learn what elements of your content creation can be optimized with the help of AI, how often you should post, and how content libraries can provide a virtually unlimited source of material for your content strategy.

For more episodes and information, visit us at www.papidigital.com/podcast

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Digital Detective Due Diligence Destroys Algorithm Dependence
#34
11/15/2021

Tired of being made to chase algorithms like a cat tormented by a laser pointer in the hands of a cruel brat? MIT social media strategy expert Jenny Fowler helps the prey become the hunter. Learn how understanding your audience on a deeper level coupled with data analysis can give you the upper hand, in effect liberating you from the whims of constant algorithm changes.

For more episodes and information, visit us at www.papidigital.com/podcast

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L...


Influencer Paradigm: Shifting Power from Platforms to Creators
#33
11/08/2021

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Is a Live Show Right for your Business?
#32
11/01/2021

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How Privacy is Affecting Marketing Around The World
#31
10/25/2021

Digital Maturity: https://digitalmaturitybenchmark.withgoogle.com/en/advertisers/

Analytics Course by Kevin: https://elvtr.com/course/digital-marketing-analytics

Google Data Analytics Professional Certificate: https://www.coursera.org/professional-certificates/google-data-analytics

For more episodes and information, visit us at www.papidigital.com/podcast

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Why TikTok?
#30
10/18/2021

For more episodes and information, visit us at www.papidigital.com/podcast

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Influencer Marketing vs. Influence Marketing
#29
10/11/2021

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Clubhouse: Revisited
#28
10/04/2021

Are you on Clubhouse constantly adding value yet don't know how to maximize your conversions? TerDawn DeBoe is an expert on how to monetize your presence on the audio-based, invite-only app. Learn how to build influence, gain authority, and maximize conversions. Find out how to determine  your return on intention so that you stand out on Clubhouse.

For more episodes and information, visit us at www.papidigital.com/podcast

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In...


Why Businesses Should Do Social Media
#27
09/27/2021

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What Should You Post on LinkedIn?
#26
09/20/2021

What should you post on LinkedIn? It seems like this is the age old question that their is many answers to but no one can actually agree on one. Is video the best? Written posts? Graphics? Articles? Links? What actually works on LinkedIn? Well on this week’s episode of Growth Hack we interview Alex Minor the chief creative officer at Eye Am Media, it’s Alex’s job to make sure that video is used as a force for good.


Next Level Conversion Rate Optimization
#25
09/13/2021

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Why Should You Pay Attention to Facebook Ads Strategy?
#24
09/06/2021

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Who Should Not Do Video Marketing?
#23
08/31/2021

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Google Analytics 4: Turning Data Tracking Into Growth Hacking
#22
08/23/2021

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Who Shouldn’t Start A Podcast?
#21
08/16/2021

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Turning the iOS 14 Update Into a Facebook Marketing Opportunity
#20
08/09/2021

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How To Get The Right Guest For Your Podcast
#19
08/02/2021

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How To Get Your Company Mentioned in the Media
#18
03/30/2021

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How to Moderate the Best Room on Clubhouse
#17
03/22/2021

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Leveraging Influencer Marketing for Massive Growth
#16
03/15/2021

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How Can You Benefit From Clubhouse?
#15
03/09/2021

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How to Growth Hack Using TikTok
#14
03/01/2021

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Why Podcasting Is Great for Your Business
#13
02/22/2021

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Don’t Leave Your Branding On Autopilot
#12
02/15/2021

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Episode 11: Promoted Pins Are So Unrated Don’t Sleep on Them
#11
02/08/2021

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Episode 10: Why You Shouldn’t Do Paid Warm Marketing on LinkedIn
#10
02/01/2021

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Episode 9: How To Generate Leads Effectively on LinkedIn
#9
01/25/2021

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Episode 8: LinkedIn Advertising… Is it worth it?
#8
01/18/2021

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Episode 7: Create Videos That Won’t Be Scrolled Past
#7
01/11/2021

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Episode 6: Build A Consumer Decision Journey That Generates Sales
#6
12/14/2020

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Episode 5: How To Get More Customers With Video Marketing
#5
12/07/2020

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Episode 4: What Channel Should I Get Customers From?
#4
11/30/2020

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