Growth Hack

What steps do you take to diagnose a campaign that isn't working?

Something we don't hear about enough is landing pages. Is the message correct and does it match the ads?

Well on this episode of Growth Hack we go deep on Landing Pages and what businesses need to show in order to get a consumer to take action. 

Jo Caruana is the founder and CEO of the Finesse Group. The Group's various arms work together to finesse every aspect of the client journey - from Storybrand messaging, content, PR and communications, to c...

Have you made it to releasing your 50th podcast episode? What about your 100th episode?

If you've reached or are close you know how much work is required on a weekly basis.

So why would taking a break be a hack? Well we bring on Kyla Carneiro, an ex-Spotify producer and podcaster who has had a show for seven years to teach us the magic of taking a break on your podcast. 

Kyla has worked on Spotify shows like Living and Learning with Reba McEntire, The 33-and-a-third Podcast, and We Said What We S...

As the internet has sophisticated itself, marketers have had to as well but it seems like all the conversation is around algorithms.

What is the latest algorithm hack? And while yes there are tricks we can do to improve views, conversions, clicks we've been losing what it means to market and create content for humans.

On this episode of Growth Hack we bring on Paige Worthy. Paige helps brands sell without feeling icky about their marketing. She works with unapologetically human businesses (run by people who give a sh*t) to create strategies, messaging, and...

How many visits does it take for your customer to convert? I bet it's more than 5 visits and probably more like 10 to 20 before a customer takes action.

As the internet gets busier and we become more distracted we don't buy things without research and interruptions. This has landed us in a place where we need several more touchpoints to get consumers to buy. 

On this episode of Growth Hack we bring on Cody Bramlett to teach us how he gets consumers to buy on a single touchpoint.

Cody is a “recovering personal trainer” turne...

Well it’s been quite a journey over the last two years. Sometimes you do something for so long you don’t realize what you’ve accomplished.

This episode isn’t a Growth hack. It’s a reflection and a thank you to our listeners. Without you we couldn’t have made it this far.

Right now we are planning and recording some amazing episodes but we want to hear from you!

What topics haven’t we covered and what do you want to hear about!

Reach out to me on LinkedIn or me...

Why does a customer buy from you? This is probably one of the most critical questions you can ask yourself about your business.

Just in that one question alone is several key things you need to consider like who is your customer and what obstacles do they face.

On today's episode of Growth Hack we bring on Ryan Rhotem to share an exercise he has developed to help you answer these critical questions.

Ryan is the proprietor of The Distilled Brand, author of two books on branding and messaging, a StoryBrand guide, and...

We all want people to listen to our podcast. We work so hard on them and dedicate a ton of time getting them right. The reality is most people only tune in for a few minutes. So what’s the deal? Is our content not good enough? Why do people listen to Joe Rogan’s podcast for over two hours?

Well on today’s episode of Growth Hack we bring on Martha Little to teach us how to make a podcast that people actually want to listen to all the way through!

Martha is the Senior...

If you have considered starting a LIVE Show or want to know if a LIVE Show is right for you, you’ll want to tune in to this episode.

We will go over what’s involved in making a LIVE Show and how to be successful at it. 

On this episode of Growth Hack we bring on Kirk Nugent to talk LIVE Shows.

Kirk has reinvented how small businesses and entrepreneurs reach the world. Whether he is engaged in one-on-one training or he’s captivating audiences through Amazon and CNN with his expertise as a pr...

Academic studies? What does that have anything to do with moving the needle in your business?

Okay, bare with me here you’ll want to listen to this episode.

Well as it turns out there's a lot of research being done in the academic field that has correlation in the business world. You may ask why haven’t we heard about it?

Well the simple answer is that who reads academic studies? People in the academic field. Business people don’t read them. Therein lies the genius of this.

Now I...

Have you ever heard of Microsoft’s Power BI? Did you know there are people using it to squeeze out the best results out of paid social campaigns?

Power BI is an interactive data visualization software product developed by Microsoft with primary focus on business intelligence and we bring on Corey Henke to tell us how he does it.

Cory is no stranger to the importance of finding creative strategies for online engagement. He’s an expert in organic and paid advertising, specifically YouTube, which has helped advertisers scale through the 5-year-old ad agency Variable Medi...