GROW B2B FASTER

Has data-driven marketing killed creativity?

In this interview, the Head of Marketing at Finastra, Joerg Klueckmann chats with Sammy about the importance of creative freedom in marketing, why companies must dare to be different, how to acquire budget for outside-the-box initiatives, and much more.


You’ll learn:

1. Why creativity must make a comeback if we're to avoid repetitiveness and mundanity in marketing
2. How to ensure ROI on your marketing investments while leaving room for experimenting
3. How Joerg allocates marketing budget to differentiating initiatives
4. Why Finastra built their own video st...

Driving demand for your company at every stage of your marketing funnel?

Rodolfo shares how they do it at Recharge.

In today's episode, Rodolfo Yiu, Head of Demand Generation at Recharge shares with Sammy, how he and his team keep their pipeline healthy and full.


You’ll learn:

1. How Rodolfo drives demand on top, middle and bottom of funnel for Recharge
2. How Recharge is distributing its demand gen investments in paid search as a market leader
3. Why Rodolfo still regularly listens in on his team's sales calls

Out with the old, in with a $20B deal?

Sometimes, not sticking to the known will skyrocket your B2B success:

In Buynomics' case, going against "common wisdom" in B2B, helped them secure a huge enterprise customer – as a seed stage startup!

Today, Sebastian Baier, Founder & MD at Buynomics, shares with Sammy how they did it.


You’ll learn:

1. Why and how Buynomics successfully went after the biggest possible enterprise customer as a seed stage startup
2. How Buynomics closed a €13MM Series A investment with a top U...

Is content marketing dead?

These days, many businesses pump all their marketing budget into running ads.

But are they getting better results than they would with organic growth strategies?

In today’s shortcast-episode, Brendan Hufford, Founder at Growth Sprints, chats to Sammy about misconceptions in B2B marketing and how he grows SaaS companies using his 4-part content marketing framework.

You’ll learn:

1. Brendan's 4-part content marketing framework that sees the most success
2. What B2B Leaders should stop doing to grow their business
3. The 2 biggest misconceptions abou...

Business environments are rapidly becoming more complex.

Now, skill stacks that focus on deeper and more multidimensional thinking are becoming hot commodities in sales.

But where are businesses finding salespeople with this unusual skill combination?

Find out in today’s episode with our host Sammy and guest, Christian Kurtenbach, Director of Enterprise Sales at Monta.

You’ll learn:

1. The advantage of being a consultant first and then moving into enterprise sales
2. How Christian leverages his consulting skills to drive sales
3. Why you should consider inviting UX researchers into...

The secret to B2B sales success?

Promotional one-way communication won’t cut it with today’s ad-exhausted B2B customer.

Instead, you need to start building and nurturing long-term, meaningful relationships.

Find out how in today’s episode with Pim Geurts, Global Director of Strategic Alliances at o9 Solutions and our host, Sammy.

You’ll learn:

1. What a B2B community is according to Pim
2. How to build your own B2B community
3. How to get your community members involved
4. The value of B2B communit...

Wie hat EGYM Wellpass mit ihrer B2B-Sales Mannschaft in 1,5 Jahren 300% Wachstum gemeistert?

EGYM Wellpass' Sales-Organisation ist von 20 auf 100 Mitarbeiter gewachsen – und das trotz der unsicheren Aussicht in der Fitnessbranche während der Pandemie.

Heute teilt Johannes Füß, Vice President Sales bei EGYM Wellpass, seine Erfahrungen, Best Practices und Erfolge mit Sammy.


Das erwartet Dich:

1. Auf welche Erfolgsschlüssel das B2B Sales-Team von EGYM Wellpass setzt
2. Wie EGYM Wellpass ihre Sales-Methoden im Team & Salesforce verankert, um guten Forecast sicherzustellen
3. Welche Herausforderungen EGYM Wellpass im Spagat zwischen SME- und En...

Who are the people you need in your company for scaling from Seed Stage to Series B?

Today's guest is part of the reason Datadog (1bn valuation), Drift (1bn valuation) and Dooly ($300m) scaled so fast!

And now, Michelle Pietsch, Founding Partner at Minot Light Consulting, shares her best practices & insights with us.

She chats with Sammy about her approach to building successful go-to-market strategies, and aligning teams to one goal.


Here are 5 things you'll learn today:

1. How start-ups succeed in the Seed Stage with founder led sales <...

 When should you start building a B2B partnership ecosystem?

Immediately!

According to Shawn Green, Go-To-Market Advisor at Upflow and Chassi, there isn’t a better time to start finding key partners than the present.

In today’s episode with Sammy, he explains how building a partner ecosystem from the start helps you score those crucial first customers for your startup.


You’ll learn:

1. The right time to start building a partner ecosystem.
2. Shawn’s advice to anyone who wants to start a partnership program.
3. The 3 stages of...

Take a guess.

Who is the most important stakeholder in your marketing strategy?

The answer is simple — it’s your customers!

In today’s episode, Carrie Kelly, Chief Marketing Officer at Cyderes, explains how getting close to your customers will help you execute effective marketing interventions that really influence your sales pipeline.

You’ll learn:

1. How to influence the sales pipeline with marketing
2. Which metrics you should track to measure the impact of your marketing strategy
3. Which content pillars work best for your sales pipeline and tips for crea...

 Marketing is not only a means to an end: It's the endgame.

How does Quinyx leverage their marketing to build successful communities & drive growth?

Johanna Fagerstedt, CMO at Quinyx, shares with Sammy, how they do it.


What's in it for you:

1. Why marketing doesn’t stop after winning a customer
2. How Quinyx uses an annual community event to build thought leadership and create content
3. Best practices for setting up a successful community event
4. How Quinyx uses their "Customer Happiness Survey" to build strong client relationships and get val...

 Technology can bring the best out of you as a salesperson – If you let it.

Today, our host Sammy is talking to Massimo Pernicone, Director at BTS, about how sales tools can help your B2B business grow.


You'll learn:

1. What problems companies face when introducing new tech for salespeople
2. How to get your salespeople on board when adopting new sales tools
3. What mistakes to be aware of when introducing new tools & how to avoid them
4. How to choose the right sales tool for your company needs
5. What to...

How can you use social media to win leads, grow your B2B business and support sales?

Bill Glenn, VP of Marketing at ExtraHop, has answers – and shares them with Sammy in today's GROW B2B FASTER episode.

What's in it for you:

1. Why social media plays a critical role for ExtraHop’s marketing and sales
2. What role communities and in-person events play for ExtraHop’s marketing
3. Why building in-house influencers is a win for the company
4. How to use use cases to win clients in B2B
5. How ExtraH...

How can you build active communities as a B2B company?

Bill Staikos, Senior VP at Medallia, talks to Sammy about his experience in community building, what leverages Medallia's community, and how his personal brand on LinkedIn plays into it.

What's in it for you:
1. Why and how Medallia invests in their client led community & community events to drive growth
2. How B2B companies can start building active communities
3. Who to hire to be successful with community building
4. How Bill sets his focus for content topics for thought leadership
5. Bills...

Creating connections + Giving value = Community-led growth

Today, our host Sammy shares how he grows community by creating connections & giving value back to his network.

You'll learn:

1. How to leverage a podcast show to drive growth and create content
2. How Sammy builds communities
3. What KPIs to use to track community growth success
4. Why meetups work for building strong connections


This episode was originally published on the “Peers Over Beers” podcast, hosted by Chris Detzel.


About Chris:
Chris is a versatile Digital Community Strategist with seve...

Value without trust won't win you leads. But how do you add one to the other?

On today's GROW B2B FASTER episode, Shannon Katschilo, VP of strategic sales at Zoomin Software, chats with Sammy about ways to make winning leads more fun for everyone involved.

What’s in it for you:
1. How putting the fun back in sales helps you build trust and up your sales game
2. Why impersonal ‘spray and pray’ tactics are not the way to go
3. Shannan’s magic bullet for winning leads on an executive level
4. How to i...

How does inriver set up their sales machine and drive a steady 30% growth each year?

Steve shares his vast knowledge on the most efficient and valuable B2B sales secrets with Sammy in today's episode.

What's in it for you:
 
1. How to set up B2B enterprise sales processes with your sales teams to keep clients engaged

2. How sales works with partner teams and marketing for effective channel management

3. How inriver uses sales enablement content to drive customer growth

4. Steve’s take on different sales methodologies in B2B...

How does Monika create & leverage her key content to drive growth at Bizzdesign?

In today's episode, Monika shares her secret sauce to driving sales, building community, and generating the most valuable leads for her company Bizzdesign with Sammy.

What's in it for you:
1. How Monika creates her key content piece for the whole year
2. Monika’s best kept secret to driving valuable leads
3. How Bizzdesign’s community program helps them drive sales
4. How Bizzdesign leverages LinkedIn to get laser focus on their target audience
5. Why connecting the work of your mark...

How did Steve plan his first 100 days as the new CRO at ENGIE Impact to achieve maximum impact?

Our guest today, Steve Kline, CRO at ENGIE Impact, shares his playbook for successfully structuring your sales team with Sammy.

What's in it for you:
1. Steve’s roadmap to starting as a new CRO at ENGIE Impact
2. How to define a profile for hiring the best new talent to enhance your team
3. How to structure your sales team for maximum success
4. How your company culture influences your team
5. How to find mentors to...

How did Ira Sharp establish himself as a B2B industry Thought Leader while working for Phoenix Contact USA?

Today on our GROW B2B FASTER Show, LinkedIn Influencer Ira Sharp, Director of Product Marketing Automation at Phoenix Contact USA, shares his secret sauce for leveraging LinkedIn for maximum success: For yourself and your company!

What’s in it for you:
1. What framework Ira used to establish himself as an industry thought leader on LinkedIn
2. How to expand your network and reach on LinkedIn outside of your company contacts
3. How building thought le...

How Scott scaled his sales teams from 2 to 200 in under 2 years by posting on LinkedIn – where he now has 84,000 followers and content with 1,000s of likes.

We are super happy to have LinkedIn superstar Scott on our show who talks about his journey, challenges and best practices in B2B sales with Sammy in today's GROW B2B FASTER episode.

What's in it for you:

1. How Scott scaled up his sales team on LinkedIn to 200 and established thought leadership on the platform
2. What resources helped Scott build his own community on LinkedIn

There's a Reason why MongoDB Manages to Retain Growth of Over 50% as a $1 billion in annualized revenue company in the Tech Market.

Oliver Wedell, Regional VP for Central Europe at MongoDB lets Sammy in on the keys to their success in today's GROW B2B FASTER Show.

What's in it for you:

1. How being an open source company helps MongoDB accelerate growth and sell more

2. Why a focus on demand generation in B2B sales is the way to successful sales

3. Why direct sales is Mongo DB’s main wa...

How did Justin get to $2m in revenue in 2 years on LinkedIn, and create content that has 1,000s of likes & comments?

In today's GROW B2B FASTER episode, Justin Welsh shares with Sammy, how to get the best out of LinkedIn, and how it can help you grow your B2B business fast.

What's in it for you:
1. How to build a successful LinkedIn community as a B2B business
2. How to find your niche and create attention for your business on LinkedIn
3. How to create content that works on LinkedIn
<...

Don't you wish you could sniff out a 'Bad Deal'  before you went all in?

So does today's guest at GROW B2B FASTER: Mark Wilchynski, VP of America Sales at Zoomin Software.

What’s in it for you
1.        How to spot and get rid of potentially 'bad deals' – and bring more quality to the deals you’re after
2.        How to build a framework for a sales organization that works
3.        How clear feedback in your teams can lead to substantial growth
4.        What using a reverse timeline can bring to your potential deal
5.        How...

Our Guest is David Meerman Scott, author of various bestselling business books, keynote speaker, as well as LP and Strategic Advisor at Stage 2 Capital.

What’s in it for you
1. How to choose the right VC firm to help your growth as a company
2. How to avoid mass-spamming your buyers and successfully change your marketing strategies
3. How important it is to create your own content real estate
4. How the world of cold calling is changing

About David
David is a marketing strategist, entrepreneur, and corporate advisor. He wrote 12 bestselling business bo...

In today's GROW B2B FASTER episode, our host Sammy, Managing Partner and founder of SAWOO, catches up with Brad Hill, President at SkillGigs.

What's in it for you:

1. How to create trust with your potential client – a key skill for every salesperson
2. Communicating the value you offer in a way that it also meets the customer’s need
3. How combining payment models will keep your customers hooked
4. How to find the right hire for your team

About Brad
With more than 24 years of global experience in design, construction, and...

In today's GROW B2B FASTER episode, our host Sammy, Managing Partner and founder of SAWOO, catches up with Markus Rupprecht, CEO at Traxpay.

That's in it for you:
1. Which KPIs are most crucial to look at, to incentivize your team as well as work towards one goal
2. How to win clients with direct sales
3. Why social media plays such a huge role in big whale hunting
4. Why you should share more of your knowledge and not hold back

About Markus
Markus is an entrepreneur with a broad overview of...

In today's episode with Rüdiger Spohrer, Director Global Marketing & Communications at Phoenix Contact, you will learn

1. How to effectively leverage influencer marketing and create valuable content for lead generation
2. How Phoenix Contact successfully implements a holistic sales and marketing strategy on a global scale
3. The way the pandemic, a new generation of buyers, and cookie regulations will impact future B2B marketing and sales

About Rüdiger
Rüdiger is a globally experienced marketing executive with a proven track record of developing marketing strategies and successfully aligning cross-departmental marketing and sales pla...

 In today's episode with Carsten Schryver, CEO of Schryver Group, you will learn

1. How Schryver successfully transformed their sales strategy during the pandemic
2. How Schryver reaches out to potential customers through carefully designed emails
3. How to capture opportunities through precise market research
4. Why transparency about your failures will strengthen your customer relations
5. How Schryver fosters an effective work culture across continents

About Carsten
Carsten is an ambitious business leader and global thinker. After graduating in Business Administration, he worked at the Fraunhofer Institute for Supply Chain Management in Nuremberg and t...

In today's episode with Anna Cleary, a leader in Growth & Digital Marketing at Software AG, you will learn:

1. Mindful tactics to effectively increase your customers' brand awareness and decision-making
2. How to end the war between marketing and sales and transform them into a winning team
3. The key to succeed and thrive in the new era to come: a cookieless world

About Anna
Anna is an energetic marketing executive with 20+ years international experience in marketing management and inside sales management in the B2B IT industry. Her areas of expertise include growth and...

In today's episode with Ian Koniak, President and Founder of Ian Koniak Sales Coaching, you will learn:

1. How social selling and saving the best for first will boost your company's success
2. Two principles and three skills you need to learn to become the best (sales-)version of yourself
3. A step-by-step guide on how to successfully reach out and sell to senior executives

About Ian
Ian Koniak is President and Founder of Ian Koniak Sales Coaching, which helps AE's go from good to great by mastering the mindset, habits, and skills needed to...

In today's episode with Jim McAvoy, President at JWMcAvoy & Company Ltd, you will learn:

1. How to generate warm, semi-warm and cold leads through effective outreach strategies
2. Why you should frame cold calling as a game and leverage your competitive spirit
3. The most effective benchmarks and KPIs to track your outreach performance
4. A step-by-step guide to formulating a compelling value proposition and mastering engaging cold-call dialogues
5. The tools and tactics that will help you gain an edge in starting cold calls

About Jim
Jim is an enthusiastic and highly experienced sales...

In today's episode with Jamal Reimer, VP Commercial at Saama, you will learn

1. What Blue Ocean Sales Tactics are and How to Use them Effectively
2. How to win B2B MEGA DEALS
3. Why You Should Stop Broad-Based Email Prospecting and What to Do Instead to Win Mega Deals

About Jamal
Jamal has more than 30 years of experience in sales and leadership. He started selling books door-to-door and worked his way up to close multiple mega deals. After his studies at the University of North Carolina, Jamal worked as a Sales Manager for...

In today's episode with Patrick Trümpi, CSO at Unique, you will learn

1. Why a multichannel sales strategy is most effective for your B2B business
2. How to successfully conquer the path of becoming a successful thought leader on LinkedIn
3. How to effectively differentiate and stand out from the competition as a B2B sales organization

About Patrick
Patrick is an ambitious sales leader, always looking to help others. He applied for a B2C sales position while studying economics, not knowing what he was getting into. After 4 years, he had set u...

In this 4 min. show, Sammy gives you 3 do's and dont's for effective posting on LinkedIn.

You will learn what measures you can take to effectively gain more reach.
And you will also learn what you can stop doing altogether...

About the host Sammy
Sammy is Managing Partner and founder of SAWOO. SAWOO helps companies with Social Marketing and Lead Generation to leverage the power of LinkedIn in a sustainable way. No spam, no bots but building real Human 2 Human connections between you and your B2B buyers.

Please give Sammy feedback...

In today's episode with Stephan Kühr, CEO at 3YOURMIND you will learn

1. Why startups launching an unfinished solution gain an advantage over the competition in the long run
2. How 3YOURMIND's sales and marketing strategy has transformed throughout their growth journey
3. How to successfully enter the US market and sell your product as a German B2B SaaS company

About Stephan
Stephan Kühr is a thriving business leader and CEO of 3YOURMIND. His entrepreneurial career started at age 17, when Stephan founded his first web services company. He then completed his Master's de...

In today's episode with Chris Apostel, Sales Director DACH at GUURU you will learn

1. The present state and enormous future potential of the customer service landscape.
2. How GUURU stands out from today's digital noise by taking a unique approach to selling.
3. How to discover the passion you want to make a living with and the key traits of a great salesperson.

About Chris
Chris is a seasoned professional, passionate about the conversational commerce megatrend, SaaS solutions and consulting for e-commerce and omnichannel brands in the DACH region. As a graduate in strategic...

In today's episode with Mike Troiano, Partner at G20 Ventures you will learn

1. The major changes in marketing and why creative storytelling is becoming increasingly important in today's world.
2. What makes a good company story and a step-by-step guide on how to master effective storytelling
3. How to turn marketing and sales into a go-to-market team that drives your company's success

About Mike
Mike is a successful venture capitalist who brings nearly 25 years of business management and marketing experience to help entrepreneurs. A graduate of Cornell and Harvard Business School, he spent his...

In today's episode with Dr. Nikolaus von Jacobs, Partner at McDermott Will & Emery you will learn

1. The slow transformation of the legal industry from traditional reputation-based business to the use of marketing and sales.
2. How Nik developed the highly regarded MuMAC and successfully adapted its model to the circumstances of the pandemic
3. A step-by-step guide on how to efficiently build your own conference from scratch

About Nik
Nik's great passion is driving deals, where in his role as Partner at McDermott Will & Emery he usually, as a first step, takes on the...

In today's episode with Vlad Blagojević, Co-founder of FullFunnel.io you will learn

1. Why Vlad considers a sole focus on generating leads as a major problem in B2B Marketing
2. A step-by-step guide on how to realize efficient Account based Marketing in the B2B industry
3. The superpower of personalized gifts for generating high response rates, hot leads and binary feedback

About Vlad
Vlad is a highly experienced sales and marketing executive who has been selling and marketing B2B technologies and services since 2006. Having a background in software engineering, Vlad started h...