Mums With Hustle Podcast
In 2015, as a new mum, I left my 10-year teaching career to pursue the freedom-filled life my family deserved. With no business experience and this podcast as my starting point, I built a multi-million-dollar online education business, powered by Instagram and content marketing.The Mums With Hustle podcast is where I share my real journey, lessons, and strategies, alongside stories from the women I’ve coached and guests who inspire. It’s your space to learn, grow, and build a business by design. Enjoy!
MWH 540 : She Had 200 Email Subscribers. 12 Months Later She Had 10,000. The Tess Thompson Story
A year ago, two people showed up to Tess's webinar. Today her online Pilates membership for women over 50 has 430 members, a 10,000-person email list, and launches that convert at 18%. In this member story, Tess and Tracy unpack exactly how it happened: the niche she was scared to claim, the Million Dollar Message™ that named her webinar, the belief she dismantles in every ad, the phone calls that convert over 50%, and the identity shift from content creator to business owner. Real strategy, real numbers, zero fluff. Ready for your version of this story? Apply for Freedom Filled Business™ Mentorship at trac...
MWH 539 : How to Sell Your First Online Programme to Five People
You do not need fifty women in your first programme. You need five.
In this episode of The Mums With Hustle® Podcast, Tracy walks you through how to sell your first online programme to five right-fit women, the kind of women whose results become the proof that powers everything you launch after this one.
Most coaches, practitioners, and creatives sabotage their first launch by aiming for numbers that create pressure, then overwhelm, then a launch so diluted nobody notices. The fix is not a bigger audience. The fix is sharper messaging and a smaller, more i...
MWH 538 : You Do Not Have A Visibility Problem. You Have A Translation Problem
You are showing up. The engagement is fine. People tell you they love your content.
So why is your inbox so quiet 🦗, and why are the inquiries you do get from people who cannot afford you or are not ready?
In this episode of The Mums With Hustle® Podcast, I am pushing back on the most overused piece of advice in online business: "just be more visible".
Most of you do not have a visibility problem.
You have a translation problem. Your buyer is scrolling past because the...
MWH 537 : Stuck in the Freeze : How to Move Forward After a Hard Client Experience
What do you do when a past experience is quietly running the show in your beautiful business?
One of my mentees inside the Freedom Filled® Business Mentorship recently came to me wanting to launch a new group programme. But she was stuck in the freeze.
Overthinking. Self doubt. Imposter syndrome. Procrastination that looks productive but moves nothing forward.
Underneath it all was a wound from a previous client who questioned her character and her capability.
In this episode, I coach right through it.
We unpack why the f...
MWH 536 : The Entrepreneurship Boom: 1 in 3 Adults Want To Start An Online Business (and What This Means For You)
The numbers are in for 2026, and they are extraordinary. One in three US adults plan to start a business or side hustle in the next twelve months. In Australia, one in four. 65% of aspiring founders say they will use AI to launch. Entrepreneurship is officially the number one wealth-building strategy heading into 2026, outranking saving, investing, and working harder at a traditional job.
In this episode, I sit with what this shift actually means for the women listening. Because when I started over ten years ago, recording podcasts in 30-degree heat with a baby on my hip, building...
MWH 535 : The Gratitude Lesson That Changed Everything
What if a kids' gratitude worksheet held the key to shifting your entire energy?
Today I'm sharing a lesson I taught my boys during homeschool in Bali. It was simple. Four prompts on a page. But instead of letting them rush through it, I asked them to slow down, to feel it, to bring images and emotion to each answer.
And honestly? I needed it just as much as they did.
In this episode, I walk you through the four gratitude prompts, share real examples from our morning (including a family beach walk...
MWH 534 : The April 2026 Instagram Algorithm Update Every Business Owner Needs To Hear
Instagram changed the rules in April 2026, and the average creator is now down 30% to 50% on their reach. If your content has felt like it is falling on deaf ears, this episode is the explainer you have been waiting for.
In this episode I am breaking down the three concrete changes Instagram has made to the algorithm, who is winning, who is losing, and exactly what to do this week to adapt.
You will learn why comments are now worth 10 times more than likes, why replies are worth 20 times more, why passive watching is now a...
MWH 533 : If You Sound Too Smart Online, People Think It's AI
I took the time to write a personal, thoughtful email to a woman who attended one of my free masterclasses. She wrote back and accused me of using AI. In this episode I'm unpacking what actually happened, what it's teaching me about trust, care, and communication online right now, and why the answer isn't to become less excellent so you can seem more human.
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MWH 532 : I Reviewed 5 Webinar Pages This Week. Here's What I Saw
This week I did something that genuinely lit me up. I sat down and reviewed five of my mentees' opt-in pages for their upcoming live webinar launches, and lovely, what I saw stopped me in my tracks. First-time opt-in pages. Converting at 35 to 60%. Not from seasoned marketers or women who've been doing this for years. From women who built their very first opt-in page inside our webinar sprint, and built it right.
And I had this moment sitting back from my screen where I just thought, we have come so far. Not just them. Me too. The...
MWH 531 : Why the Smartest Women I Know Are Learning 1 To Many
Hey lovely, it's Tracy.
I want to ask you something and I want you to be really honest with yourself.
When you say "I just prefer one-on-one"... is that actually true?
Or is it what you tell yourself because you don't yet know how to do one-to-many at the standard you hold yourself to?
Because those are two very different things.
In this week's episode of the podcast, I'm sharing a conversation from our recent mastermind retreat that stopped every woman at the table.
I'm talking about...
MWH 530 : Designing a Sustainable Coaching Business Without Burnout
What if success in business didn’t require you to sacrifice the seasons of your life that matter most?
In this episode, Tracy shares real-life lessons from two mentees who gained clarity through contrast - one after launching a paid program during December and January, and another while rethinking how she delivers live support inside an annual program.
This conversation explores why:
Just because something works on paper doesn’t mean it works for your lifeLaunch timing matters more than marketing trendsYou don’t need to be “always on” to deliver high-value coachingScheduled breaks, rest weeks...MWH 529 : Faith, Autonomy, and Fun Elevating Your Leadership as an Entrepreneur
What happens when your business is working… but you still feel called for more?
In this episode, Tracy takes you behind the scenes of a powerful one-on-one mentoring session with a high-performing female entrepreneur. While her strategy, offers, and systems were all in place, the real growth edge wasn’t tactical - it was leadership.
This conversation explores three key identity shifts that unlock your next level in business:
Faith: Letting go of versions of your business and identity you’ve outgrownAutonomy: Increasing decision-making speed and strengthening self-trustFun:<...MWH 528 : The Cost Of Living An Adventurous Life Our Son’s Surgery in Bali
Ten days after what felt like the most perfect afternoon at the beach, our 11-year-old son was in surgery.
In this episode, I’m sharing the full story of what happened when a seemingly innocent moment at a Bali beach turned into a serious injury that required surgery.
From the moment he fell onto a sharp piece of wood hidden in the sand, to discovering that fragments of wood were still embedded deep in his leg days later, to sitting beside his hospital bed while he went under anaesthetic.
This episode is deeply pe...
MWH 527 : Shut Up and Listen
In this episode, Tracy shares a powerful real-life moment from the gym that sparked a deeper conversation about coachability, humility, and what it really takes to grow as an entrepreneur.
When an elite performance coach offered a correction in a group fitness class and the response was “it’s the same thing,” it revealed something many business owners unknowingly struggle with: resistance to being led.
This episode is a reminder that growth requires openness. That mastery demands humility. And that mentorship only works when you are willing to listen...
MWH 526 : Why Most Course + Membership Ecosystems Stall in Year One (And What Educators Fix First)
If you are a woman building a course and a membership - an education-based business - this episode is for you.
Because most digital educators don’t fail from lack of effort.
They fail because they build content instead of curriculum.
And there is a difference.
As a trained teacher with two education degrees, I can tell you this:
Learning requires structure.
Progress requires sequencing.
Retention requires intentional design.
And most early-stage membership ecosystems are not designed - they’re assembled.
In t...
MWH 525 : Low-Ticket vs High-Ticket Memberships: The Truth No One Tells You
Should you build a low-ticket membership with volume - or a high-ticket membership with fewer clients and deeper access?
In this episode, Tracy Harris unpacks the strategic differences between low-ticket and high-ticket membership models and challenges the common belief that low-ticket is the “easier” option.
If you’re building a course and membership ecosystem, your pricing model impacts your systems, leadership, retention strategy and scalability.
In This Episode, You’ll Learn:
The operational demands of low-ticket membershipsWhy high-ticket requires stronger positioning and curriculum clarityThe maths behind recurring revenue modelsHow retention impacts...MWH 524 : FRESH Strength Simple Benchmarks to Feel Strong Again at 35–40
If you’re a woman entrepreneur creating your life by design, your next level is not just about strategy. It’s about capacity.
In today’s episode, Tracy breaks down simple and realistic strength benchmark targets for women aged 35–40 so you can understand your current baseline and start improving from a place of empowerment.
This is not about extremes, pressure, or perfection. It’s about raising your personal standard, strengthening your body, and building the energy and resilience to hold the life and business you desire.
Tracy teaches this through her FRESH fr...
MWH 523 - Member Question Should You Start With Short Courses Or A Membership And How Much Content Is Enough
In this strategic episode, I coach a member who is deciding between launching short courses or moving straight into a membership. She also asked how much content is enough to launch. These are questions almost every digital educator faces.
Inside this replay from our Social Method Society Q&A, you will learn:
• The difference between a course path and a membership path
• How to choose the right model for your season
• Why you need far less content than you think
• What matters most when you are getting started
This c...
MWH 522 : What I Eat, How I Train, and How I Take Care of Myself at 41
In this episode, I’m answering some of the most commonly asked questions I receive about my health, beauty, and lifestyle.
I share openly about what I eat, how I exercise, my skincare and makeup routines, and the products I genuinely love and use. I also speak honestly about the beauty treatments and injectables I’ve had, because transparency matters to me and I know it matters to you too.
This is very much a girl talk style episode. Nothing is positioned as right or wrong, perfect or complete. It’s simply what I’ve learned...
MWH 521 : MWH 521 3 Questions To ask when Interviewing for Your Next Hire
Growing a Team: Values > Resumes (and how to actually uncover them)
Most people hire based on what looks impressive.
A polished resume.
A confident interview.
A “perfect” candidate who says all the right things.
But here’s what I’ve learned.
The biggest hires don’t fail because someone lacked skills.
They fail because the values weren’t there.
And the tricky part?
Values don’t show up in the first 10 minutes.
Because if you ask someone:<...
MWH 520 : The Top 3 Sales Page Hook and Headline Mistakes Digital Entrepreneurs Make
If your sales page is getting clicks but not conversions, the issue is often not your offer or your pricing.
It is the words at the top of the page.
In this episode, Tracy breaks down the three most common mistakes digital entrepreneurs make when writing their sales page hook and headline, and how to fix them so your message actually sells.
In this episode, you will learn:
MWH 519 : What It Really Takes to Live by Design in 2026
Many entrepreneurs say they want freedom, but still find themselves living for praise, approval, and external validation.
In this episode, Tracy unpacks the hidden cost of approval-seeking, how it creates hierarchical relationships, and why it keeps capable women from fully living by design.
This conversation offers clarity, reflection, and practical questions to help you step into 2026 with self-leadership, alignment, and intention.
In this episode, you’ll learn:
Why approval-seeking creates vertical, hierarchical relationshipsHow praise quietly shapes identity and decision-makingThe real cost of living for va...MWH 518 : Homeschooling: It’s yours by design
If you’d asked me 2 years ago whether we’d become a homeschooling family, I would’ve laughed and said, “No way.”
Not because I was against it - but because I couldn’t see how it would actually work for us.
In this episode, I’m sharing the real story behind our decision to homeschool, the fears I had around “getting it wrong,” and the lightbulb moment that changed everything: realising that our family is the framework - just like it is in business.
When I stopped relying on someone else’s structure t...
MWH 517 : Member Question: Finding Joy In Content Again When You Feel Blocked
In this heartfelt episode, I coach a member who has lost her spark for content creation and feels creatively blocked. This is something almost every content creator experiences at some point.
Inside this replay from our Social Method Society Q&A, we explore:
• What a creative block is actually signalling
• Why losing joy is not a failure
• How to rebuild connection with your content
• What to focus on when you feel disconnected
This episode will help you reconnec...
MWH 516 : Member Question: Building Systems As A New Mum In Business
In this supportive episode, I coach a member who is navigating the early days of motherhood while also building a business. She asked how to create systems to work more efficiently so she can honour her season without feeling overwhelmed.
Inside this excerpt from our Social Method Society Q&A, we explore:
The difference between business systems and life systemsHow to build structure that supports your energy and capacityWhat to start with if everything feels heavyHow new mums can protect their time and still move forwardThis episode will help you <...
MWH 515 : Are You in the Friend Zone with Your Followers How to Shift from Relatable to Respected (and Start Making More Sales)
You know you’re in the friend zone with your audience when your followers adore you, but they’re not buying from you. They’re showing up in your DMs to wish you happy birthday, reply to your stories when you’re having a tough day, or cheer you on when you share something personal, but they scroll right past your offers.
In this episode, I dive into what’s really going on when you’ve become a little too relatable and lost your edge of authority. You’ll learn:
3 reasons you might be in the “friend zone” wit...MWH 514 : Member Question: When Should I Start Using CTAs And What Should They Be
In this episode, I coach a member who is in a beautiful audience building season. She has not yet created a product to sell and wanted clarity around when to begin using CTAs and what those CTAs should be.
Inside this replay from our Social Method Society Q&A, you will learn:
• Why CTAs matter even before you have an offer
• How non sales CTAs can grow your audience and deepen trust
• The simplest CTAs to begin using today
• How to lead your audience with confidence while you build
Thi...
MWH 513 : How to Use the StoryBrand Framework to Clarify Your Message and Sell More Courses or Memberships
If your course or membership isn’t selling as well as it should, it’s not your offer - it’s your message.
In this episode, Tracy breaks down Donald Miller’s StoryBrand Framework and shows you how to use it to clarify your message, attract the right students or members, and turn more followers into paying clients.
You’ll learn:
The 7 key parts of the StoryBrand FrameworkHow to make your student or member the hero of your storyThe role you play as the guide who helps them overcome their problemHow to apply Stor...MWH 512 : 7 Reasons Why I’m Loving Building My High-Ticket Programs on Circle
In this episode, I share the seven reasons why I'm absolutely loving building my high-ticket programs on Circle. From the elevated energy of the platform to the ability to run seamless sprints and create locked private spaces for advanced clients, you’ll hear how I'm using Circle to deliver transformation, connection, and simplicity at scale.
If you’ve ever wondered how to create a premium experience for your clients without overcomplicating your tech stack, this episode will give you a behind-the-scenes look at how Circle is helping me lead my ment...
MWH 511 : We’re in the Business of Helping Others Win
In this episode, I’m bringing you behind the scenes into a powerful conversation I shared with my 6 and 7 figure mastermind mentees at our recent retreat.
The theme? We’re in the business of helping others win.
This conversation is about belief, both the belief you hold in yourself and the belief you help cultivate in others. Because here’s the truth: you can’t help others believe in themselves if you don’t believe in you.
Inside this session, we’ll unpack:
✨ The deeper reason your business exists (and how rememberin...
MWH 510 : The 7 Metrics Every Entrepreneur Should Track in a Webinar Launch
If you’re running (or planning to run) a live webinar to sell your course, membership, or coaching offer - this episode is for you.
I’m pulling back the curtain on why I decided to master webinars, what that journey really looked like, and the 7 key numbers you must track to make your next launch your best one yet.
You’ll also hear real stories from my business and my mentees - like:
✨ How Elle and Jess added 60 new members in three days with 30% live conversions
✨ How one of...
MWH 509 : From First Launch to 100 Members: Tess Thompson’s Inner Circle Mastermind Journey
What happens when a woman who has never run a live launch steps into a year-long Mastermind committed to her growth?
Meet Tess Thompson, one of my Inner Circle Mastermind mentees, who is finishing her first year inside the Mastermind at a completely different level than she started. Tess is the founder of an online Pilates membership designed especially for women over 50 who want to move with ease again. And this year inside the Mastermind, her business has absolutely blossomed.
Before joining, Tess had never launched live. She wasn’t...
MWH 508 : The Moment I Stopped Waiting for Permission
In this episode, I take you back to 2017, the year everything shifted. I had not hit six figures yet. I was building the business, juggling family, and telling myself I would invest when I felt ready. Then a friend with almost the exact same business told me he was applying for a high-level mastermind I had been quietly watching. We were at the same level. He decided he was ready. I was still waiting for permission. That one DM conversation became my wake-up call.
You will hear:
MWH 507 : Be More Cringe Online (and Why That’s a Good Thing)
What if the thing you’re most afraid of - being “cringe” online - is actually the key to your next level of freedom, confidence, and growth?
In this episode, I break down why cringe is the cost of growth and how the fear of judgment is keeping so many incredible women from stepping into their next level of visibility and influence.
You’ll discover:
✨ What “cringe” really means (and why it’s not bad at all)
✨ How to know when you’ve hit your “cringe threshold” - and why that’s actually a good sign
...MWH 506 : Brutal Truths: 8 Decisions I Made in the Early Years of My Business That Most People Won’t
If you have ever wondered what separates those who build businesses that last from those who quietly quit, this episode is for you.
I am sharing the brutal truths from my early years in business. The decisions I made that most people won’t, the ones that shaped my growth, and why I get results most people never will.
Inside this episode you will hear:
MWH 505 : The Price of Not Being Seen: The Hidden Psychology of Social Media Blocks
What does it cost you when you stay silent?
This episode is about the price of invisibility. You’ve got dreams too big to hide, but still your finger hovers over the “share” button. Why?
I’ll reveal three hidden forces that keep ambitious women from speaking up online:
This is about more than social media. It’s about courage, power, and the willingness to be seen.
MWH 504 : Courses vs. Memberships: Which One Suits You and Your People Best
Are you struggling to decide whether to create a course or a membership for your business? In this episode, I break down the differences between the two, helping you confidently choose the best model for you and your audience.
You’ll learn:
The core difference between courses and memberships (and why it matters).How to decide based on your personality, strengths, and lifestyle goals.What your audience is secretly telling you about which offer they’re ready for.The pros and cons of each model so you...MWH 503 : The Sales Paradigm Shift: How To Feel Great Selling
Sales is never just sales. It is a mirror.
In this episode, I share my honest perspective as both a buyer and a seller. I talk about what I love about being sold to, what I dislike, and why I am committed to creating intentional customer journeys that feel alive, valuable, and deeply considered.
I introduce The Sales Paradigm Shift, a framework for reimagining how you think about selling through three core relationships:
MWH 502 : When Customers Push Back, This Is What To Do
What do you do when customers ask for a refund, want special treatment, or question your pricing?
In this episode, I walk you through a real coaching moment from inside one of my programs where a woman was navigating those exact challenges.
Instead of collapsing into guilt or people-pleasing, she chose to stay present, ask for coaching, and refine her leadership in real time.
This is what it means to hold the throne.
You’ll learn:
MWH 501 : Why Your Clients Feel Short-Changed (and What to Do About It)
Last night in Bali, I watched two kids’ faces go from joy to disappointment in seconds. What looked like a simple plate of fish and chips revealed a powerful business lesson for course and membership owners.
In this episode, I share the story and the exact parallels to your business.
You’ll discover:
Why consistency of value matters more than you thinkHow perceived value can make or break retentionThe hidden cost of over-promising and under-deliveringWhy feedback is your best friend if you want long-term clientsHow to st...