Busy Business Owner Podcast
Welcome to "Busy Business Owner," the podcast designed specifically for time-crunched entrepreneurs who want to stay ahead in the fast-paced world of business without the fluff and boredom. Hosted by Kellen Kautzman, founder of Send It Rising Internet Marketing, this show delivers crucial and actionable insights on marketing, business trends, and innovative strategies to keep your business thriving. Kellen's extensive experience in SEO, social media, and digital marketing ensures you get the essentials in a fun, engaging, and easily digestible format. Perfect for the busy business owner on the go! Interested in marketing? Visit Kellen's Agency at SendItRising.com.
UTM Codes & Call Rail: Stop Wasting Ad Spend!
Join Kellen Kautzman, CEO of Send It Rising, as he dives deep into the game-changing tools of UTM codes and Call Rail in this episode of The Busy Business Owner. Discover how to effectively track Google Ads conversions, maximize your ad spend, and become the Sherlock Holmes of business analytics. Kellen simplifies the often-overlooked essentials of setting up UTM codes, integrating Call Rail, and leveraging these tools to track phone calls, clicks, and conversions. Whether you're a small business owner or a seasoned marketer, this entertaining and practical guide will help you stop wasting money on ineffective campaigns and...
AI Deepfakes: YouTube's Bold Plan to Protect Creators' Voices & Faces
eepfakes aren’t just low-quality impersonations anymore. They’ve evolved into disturbingly realistic replicas of musicians, politicians, and anyone else with a face or voice. But YouTube has stepped in with cutting-edge detection tools to help creators identify and manage AI-generated content mimicking them.
In this episode, we explore:
YouTube’s new AI detection processes that help artists detect fake versions of their voices and faces.
How these tools could change the game for the music industry, where copyright infringement battles are already raging.
The impact of AI deepfakes on the political landscape, especi...
Major YouTube Updates Since 2022: What Every Creator, Marketer, and Business Owner Needs to Know
Since 2022, YouTube has significantly ramped up its focus on Shorts, making it a cornerstone of its platform strategy. Recognizing the massive success of TikTok, YouTube aimed to capture the same audience by enhancing its short-form vertical video feature. One of the key updates is the ability to create Shorts directly from existing long-form videos, allowing creators to repurpose their content seamlessly. This integration simplifies the content creation process and enables a more dynamic engagement with diverse audiences. YouTube has optimized Shorts for discovery, pushing them prominently in search results and recommendations, leading to billions of daily views. These changes...
How ChatGPT Transformed My Life
AI has transformed my daily life in ways I never imagined. From personalizing gifts to enhancing my digital marketing strategies, ChatGPT has become an essential tool that makes everything more fun, creative, and efficient. In this video, I'll share how I've integrated ChatGPT into various aspects of my life:
🎵 Personal Touch with AI: I used ChatGPT to create a customized birthday song for my sister, Chelsey Smith, celebrating her journey as a successful mompreneur and founder of Chelsey Smith Crowns.
🎲 Creative Gift Ideas: For my wife's birthday, I designed a personalized board game called "Anthea's Boba B...
The Wild Ride of X: How Elon Musk's Rebrand is Shaping the Future of Social Media
Welcome back to The Busy Business Owner, the only show on the internet hosted by a slice of Unbuttered Bread. Today, we’re diving into the transformation of Twitter into X. Since Elon Musk’s takeover, X has been making waves. Every day seems to bring a new twist to this evolving platform, and today, we’re breaking it all down.
From Twitter to X: What’s the Big Deal?
Twitter is no more. Musk rebranded it as X, part of his ambition to create an "everything app." His vision? To make X a digital Swiss Army kni...
Major YouTube Updates Since 2022: What Every Creator, Marketer, and Business Owner Needs to Know
Welcome back to the Busy Business Owner podcast! Today, we're exploring the transformative changes YouTube has introduced since 2022, changes that are crucial for content creators, marketers, and business owners who leverage video for growth.
Since 2022, YouTube has significantly ramped up its focus on Shorts, making it a cornerstone of its platform strategy. Recognizing the massive success of TikTok, YouTube aimed to capture the same audience by enhancing its short-form vertical video feature. One of the key updates is the ability to create Shorts directly from existing long-form videos, allowing creators to repurpose their content seamlessly. This integration...
The Great Twitter Makeover: When Twitter Became X
In this episode of The Busy Business Owner, Kellen Kautzman takes you on a wild ride through the recent rebranding of Twitter to X. From Elon Musk’s ambitious vision of creating an all-in-one "everything app" to the introduction of new features like 4,000-character Xeets and tiered subscriptions, this episode covers it all. Join Kellen as he breaks down the changes, challenges, and controversies surrounding the platform formerly known as Twitter. Whether you're a business owner trying to navigate these shifts or just curious about the latest in social media, this episode is packed with insights, humor, and a fe...
Unlocking Google's New AI Image Metadata: A Game Changer for SEO!
In this episode, we're diving into an exciting update from Google Search Central that's transforming the world of digital imagery.
Discover how Google's latest support for labeling AI-manipulated images with IPTC photo metadata can enhance your SEO efforts and boost your content's visibility. Learn about the newly supported 'AI Generated' label, the practical steps to embed this metadata using tools like ExifTool, and the benefits of properly labeled images for your business.
Join us as we break down these updates, explore the implications for content creators and website owners, and provide actionable insights to stay a...
Recession Warning! High Interest Rates & Stock Market Crash Looming, Amazon & YouTube Make Bold Moves!
In this episode, we dive into the pressing economic indicators and predictions that every business owner needs to know. Analysts are sounding alarms over high interest rates and inflation, forecasting a potential recession that could see stocks plummet by up to 30%. We'll explore what this means for consumer spending and how businesses can strategize to maintain cash flow and protect investments.
But it's not all gloom and doom. We also highlight strategic moves by major players like Amazon, which is investing an additional $15 billion in India, signaling significant growth opportunities in the region. Learn how to leverage...
Tech Tangles: AI, Algorithms, & Legal Showdowns
Join us on June 24th for another riveting episode if the Busy Business Owner Podcast.
"Bye-Bye TikTok?" - Explore TikTok's fight against the U.S. government's "Foreign Adversary Controlled Applications Act," which could force a sale or ban the app by January 2025."Meta's AI for Reels" - Discover how Meta's new automated feature is transforming Reels creation, though it might mean losing some creative control."Instagram's Chat Widgets" - Learn about Instagram's new chat widgets designed to boost DM engagement with features like countdowns and timezone displays."NY Teen Algorithm Ban"YouTube's Thumbnail A/B Testing, IRS Rejects Tax Credit Claims & More
In this episode, we break down YouTube's long-awaited thumbnail A/B testing feature that's set to make creators obsess even more over their tiny images. We'll also explore YouTube's AI-driven comment sorting on Shorts and what it means for your viewing experience.
But that's not all! The SBA is rolling out new $5 million credit lines for small businesses, promising easier access to funds (if you can navigate their website). Meanwhile, the IRS is cracking down on pandemic-related tax credit claims, rejecting over 20,000 filings—so beware!
LinkedIn joins the AI craze with new tools for job se...
YouTube Incorporates AI, X Offers Advanced Analytics, SnapChat AR Study
X is rolling out more detailed analytics for content performance. Yay! But wait, there’s a catch—it’s only for those elite X Premium subscribers.
Snapchat has just dropped some groundbreaking news: augmented reality (AR) is apparently the secret sauce for brand promotion. Who knew? Partnering with Omnicom Media Group and Amplified Intelligence, Snap decided to test if AR could sprinkle some engagement fairy dust on ad campaigns.
YouTube introduced new AI tools at their "Made on YouTube" event to simplify video production and boost "creativity":
Dream Screen: Type a description to generate custom...I Am Back!
Yes, it's been quite the hiatus, but I am back. This is the start of some solo episodes I'll be doing. I hope you all have been well.
Don't forget to swing by SendItRising.com if you or someone you know is looking for marketing help.
Saint William - Hopelink Speech
We're back at hopelink giving another speech to 42 staff members and they even sing!
Incredible! I know.
Send It Rising - https://senditrising.com/
HopeLink is a Verb Speech
Speech to the angels that work at Hopelink about using their word "hopelink" like a verb to mean "Lifting someone out of a desperate situation" to "help someone and provide them hope".
Brought to you by Send It Rising - Digital Marketing Company.
Innovative Homeless Solutions for Veterans - Daniel Belew
#homelessveterans
https://rescueresidence.org
Brought to you by digital marketing agency Send It Rising.
AI Powered Brand Tracking - Angeley Mullins
#brandtracking
From Angeley
"I am passionate about growing companies and markets! My experience ( 18+ years) spans between: High Growth Start-Ups, Large Scale Corporations, and NGOs. I have been successful partnering with CEOs, Founders, & Investors to grow their companies as well as established Corporate Leaders expanding their organisations into international markets.
My expertise spans both E-commerce & B2B SaaS ( launching & growing business) leading Commercial Divisions including : Marketing, Sales, Product, Customer Success, Sales, & Operations. I specialise in growing leaders and departments in addition to achieving commercial growth. I am passionate about: Growth Strategy, Digital, Global Brand...
Revenue Growth Expert - Gary Geiman
#revenuegrowth
From Gary,
"WHAT I DO: I help service businesses add new customers and grow their revenue by
providing leads through Google and follow up marketing.
WHO I WORK WITH: I partner with service businesses including:
️Attorneys/Lawyers
️Physicians/Healthcare Specialty
️ Holiday & Landscape Lighting
️Junk Removal & Hauling
️Cleaning & Maintenance
WHY IT WORKS: From 2013 to mid 2018, I grew a service business (exterior cleaning) from $0 to over $1,000,000 annually in revenue. I use the same marketing techniques, messaging and plans to find you customers grow your business! Since 2017...
Cloud IT Expert - Jaswant Tony
Jaswant S. Tony recently founded GoMeyra, a comprehensive and fully customizable cloud-based laboratory information management solutions (LIMS). A visionary leader in the software industry and an expert developer in systems IT technology, Tony developed the GoMeyra software in 2 ½ months during the pandemic, and it’s been in
use with a few labs and growing since June.
He is also the founder and chief technology officer of iSource Cloud Services LLC, a company providing high quality, cost-effective, cloud-based solutions while employing the industry’s best practices. In addition, he is an adult student mentor/facilitator for Tech Skill...
Serial Entrepreneur - Matthew Stibbe
Matthew Stibbe is a serial entrepreneur, marketing maven, writer, pilot, and wine enthusiast. But not necessarily in that order. He created marketing strategies, content and campaigns for clients including Microsoft, Google, LinkedIn and HP and contributed to Wired, Forbes and Popular Science.
Currently, he is CEO at Articulate Marketing, a UK marketing agency specializing in the technology sector. Also, his geek credentials are strong. Previously, he was founder and CEO at Intelligent Games, a 70-person computer games company where he designed games for LEGO and produced two games based on Dune.
Matthew also has his commercial pilo...
My Podcast is Very Unpopular
I wish is wasn't but the truth is that very few people are tuning in and that is disheartening. I heard a wise man once say that "Boredom precedes mastery". The point is that if you are bored with something that you've been doing for a while, you are close to finally hitting the nail on the head.
I am not bored of interviewing people, that I still enjoy. I got bored with producing the same content I'd been making for two years with lackluster results. Now, I am fully aware that you have to keep pushing, b...
Wealth Management Expert - Aaron Rubin
As an attorney, a CPA, and a CFP, Aaron runs a wealth management practice that integrates tax, financial planning and investing. Aaron helps his client minimize their tax liability and keep more of their equity compensation so they can support the people they love and the causes they care about most. Whether in Silicon Valley, Austin, or the Tech Triangle, he works with pre-IPO executives and early
employees at late-state tech companies.
#taxes #financialplanning #investing
Brought to you by Digital Marketing company Send It Rising.
B 2 B Sales MASTER - Simon Severino
Simon Severino is the author of "Strategy Sprints" and CEO of the consulting firm Strategy Sprints.
#b2bsales
Brought to you by SEO experts @SendItRising - SendItRising.com
Digital Marketing for Real Estate - Kurt Uhlir
INVENTOR
16 granted patents – Kurt is the lead inventor of disruptive technologies 5 industries, including being recognized by leading publications such as TechCrunch for three foundational patents covering Waze, check-in/location services (e.g. Foursquare, Facebook, etc.), and location-based advertising. He’s actively working with several companies on the next wave.
OPERATOR
The title Operator has been pursuing Kurt his whole life. He has built and run businesses from start-up to over $500M annual revenue, built teams across six continents, been part of an IPO ($880M) and multiple acquisitions, lead rescue teams in extreme environments, and been a Di...
Intellectual Property Attorney - Nancy Delain
Nancy is a solo lawyer who concentrates her practice in intellectual property, business law and bankruptcy matters. She runs Delain Law Office, PLLC as a virtual law practice with a physical presence in Schenectady New York. She is admitted as an attorney in New York and as a patent attorney before the United States Patent and Trademark Office.
#intellectualpropertylaw #iplaw #ipattorney
Brought to you by digital marketing experts @SendItRising
Deal Maker, Entrepreneur, Attorney - Corey Kupfer
Corey is an expert strategist, deal-maker, attorney and consultant with over 35-years of experience.
He runs his own New York-based law firm, Kupfer & Associates, PLLC.
https://kupferlaw.com
Corey is also the host of the #DealQuest Podcast. He interviews entrepreneurs, executives and experts who have great stories to tell about deals they have done or failed to do. He tackles issues such as #corporatestrategy, entity and platform design, mergers and acquisitions, #businessdevelopment, succession planning and implementation, and authentic negotiating.
If you have a great story to tell apply to be a guest here:
The Podcast KING - Todd Cochrane
#podcaster #podcastexpert #podcastking #socialmedia
Todd is the CEO of RawVoice / Blubrry - a podcast media company that represents 105,000 Audio and Video podcasters in which his company provides advertising opportunities, media distribution/hosting, podcast media statistics and other services.
Brought to you by Digital Marketing Agency Send It Rising
THE SEO Coach - Michelle LaRose
#SEOCoach #interview #socialmedia #searchengineoptimizationtips
The SEO Coach Works with You, not for You, to Grow Your Website Traffic!
Provides 1:1 customized sessions training clients to do their own SEO.
Brought to you by Send It Rising.
Local Marketing Expert - Laura Nelson
#localmarketing #expertinterview
Laura Nelson has marketed, sold to, and collaborated with local businesses for over 10 years of her career as a marketer and business manager. Following progressive roles with Broadly, Reputation.com, and Patch she is currently VP of Marketing at Signpost based in Denver.
Brought to you by Send It Rising.
Transformational Philanthropy Magnet - Stacey Lockhart
#philanthropymagnet #transformationalphilanthropy
From Stacey "As a nonprofit executive and leadership professional, I strive to attract the people and resources to the organization I serve, so those who do the good work have the tools and support they need so they can do their best work in fulling the mission and vision of the organization and those we exist to serve."
Brought to you by SEO Agency Send It Rising
How To Grow a Podcast Audience - Roger Nairn
#podcast #growpodcast #podcasttips #podcastagency
Roger is a lateral thinker, problem solver, strategist and finder of new ways.
He believes in the power of the happy customer and spent years managing client relationships and building brands for world-famous agencies like DDB and Cossette.
Throughout his career, he’s found himself working with a number of industry giants, including (but certainly not limited to) Netflix, Expedia, Walmart, Nordstrom, Lamborghini, Cineplex, Four Seasons Plus and Vancouver’s own lululemon. On top of all of this, he followed his passions to become a Board Member for TEDxVancouver and has rece...
How To Start a Recruiting Company - James Mackey
#recruiting #recruiter #interview #howto #entrepreneur
James Mackey is the CEO of SecureVision. Since 2015, SecureVision has partnered with over 140 VC-backed tech companies, ranging from growth-stage to enterprise clients to recruit talent in every department. James is passionate about building talent acquisition solutions that align with real business outcomes and ending a seemingly endless cycle of frustration that most leaders experience with hiring. James has led SecureVision to be the number 1 rated RPO staffing and recruiting agency on G2! SecureVision embeds experienced recruiters directly into an existing talent acquisition team (RPO) to turbocharge results and achieve hiring goals faster...
Marketing with Entertainment Expert - Luke Charlton
#businesscoach #CEOcoach
From Luke "If you're a Coach in need of some clients, then I'd like to gift you a very special PDF document that's helped me over the years.
It's called...
The 9 Email Offers that Gets Coaching Clients Free.
And when you open it up, you will discover 9 irresistible offers you can use to get more coaching clients today (and without spending any money).
To grab that document simply click the button below, enter your details and I'll send it straight to your inbox..."
Brought to y...
B2B Lead Generation - Ken "Magma" Marshall
#b2b #leadgen #marketing #socialmedia
From Ken "If you're tired of a non existent pipeline, chasing after uninterested leads, or writing endless blog posts that don't get read, then let's talk.
I offer free B2B growth strategy calls to help you figure out how to regularly attract qualified inbound leads to your business. Schedule your own here: https://calendly.com/kendmarshall/.
Or, if you're not ready for that kind of commitment yet, read on.
My agency has developed systems that turn your website from an afterthought, into a powerful tool th...
Tech Giant Mentor - Sean Campbell
From Sean, "I've been mentoring and educating business professionals for over 20 years. Whether it's the Fortune 50, unique startups, business school students, or the team at Cascade, I've greatly enjoyed any opportunity I've been given to train, educate, or mentor.
I've also been a professional services firm owner for more than 20+ years. My work has spanned consulting engagements with tech giants and startups you’ve heard of, the sale of my first company, and the growth of delivery, sales, marketing, and operational practices inside professional services firms.
To learn more about what I'm up to today, ch...
Microsoft Google LinkedIn Marketer- Matthew Stibbe
He created marketing strategies, content and campaigns for clients including Microsoft, Google, LinkedIn and HP and contributed to Wired, Forbes and Popular
Science. Currently, he is CEO at Articulate Marketing, a UK marketing agency specializing in the technology sector. These days, he blogs about modern management at www.geekboss.com, about marketing at www.articulatemarketing.com and wine at www.vincarta.com.
Brought to you by - https://senditrising.com/
Remove Your Personal Information From Google
You can now remove your #personalinformation from #google & other #socialmedianews
Brought to you by SEO company Send It Rising.
Sources -
https://www.npr.org/2022/05/02/1095883070/google-personal-data-delete-omit
https://money.usnews.com/investing/news/articles/2022-05-02/google-makes-100-000-worth-of-tech-training-free-to-every-u-s-business
https://gizmodo.com/facebook-news-feed-ranking-algorithms-how-they-work-1848814459
https://www.dailydot.com/irl/man-quits-job-posts-tiktok/
https://mashable.com/article/facebook-digital-redlining-ads-protected-traits-section-230
https://nypost.com/2022/05/03/twitter-edit-button-finally-revealed-heres-how-it-works/
YouTube Shorts Hits 30 Billion Daily Active Views
#YouTube Shorts now hits 30 Billion Daily active views! Amazing!
#socialmedianews
Brought to you by Send It Rising.
Sources -
https://www.socialmediatoday.com/news/youtube-shorts-now-up-to-30-billion-daily-views-ads-in-shorts-now-in-testi/622814/
https://www.socialmediatoday.com/news/google-will-now-enable-users-to-request-removals-for-search-results-that-co/622835/
https://finance.yahoo.com/news/facebook-parent-metas-stock-is-soaring-today-heres-why-163521251.html
https://www.reuters.com/breakingviews/tiktok-is-eating-facebook-inside-2022-04-27/
https://www.wsbtv.com/news/local/north-fulton-county/viral-tiktok-leads-gdot-changes-confusing-i-285-exit/R4F4I2DW3JHKVFR73HFMUMPVRI/
School Board President Creates Alter Ego
School Board President creates alter ego on Facebook & #socialmedianews
Brought to you by Send It Rising.
Sources -
https://www.wxow.com/news/holmen-school-board-president-admits-to-using-alter-ego-facebook-profile/article_da9a5c30-c57c-11ec-a2fe-dfe579160069.html
https://9to5mac.com/2022/04/26/leaked-facebook-document-shows-the-company-has-no-idea-how-to-manage-user-data/
https://9to5mac.com/2022/04/26/leaked-facebook-document-shows-the-company-has-no-idea-how-to-manage-user-data/
https://www.socialmediatoday.com/news/youtube-expands-its-super-thanks-monetization-option-building-on-its-cre/622727/
https://www.socialmediatoday.com/news/meta-publishes-new-guide-on-landing-page-best-practices/622743/
https://www.ndtv.com/world-news/youtube-stung-by-tiktok-rivalry-apple-changes-that-hit-facebook-2923933
Elon Musk Buys Twitter
Elon musk acquires twitter in a massive surprise.
Brought to you by Las Vegas Digital Marketing company Send It Rising.
Sources -
https://www.cnbc.com/2022/04/25/twitter-accepts-elon-musks-buyout-deal.html
https://www.theverge.com/2022/4/26/23040879/elon-musk-twitter-plans-free-speech-bots-anonymity-algorithm-open-source
https://time.com/6170647/elon-musk-twitter-harassment-employees/
https://www.reuters.com/technology/exclusive-twitter-set-accept-musks-best-final-offer-sources-2022-04-25/
https://www.vox.com/recode/23041717/twitter-musk-business-plan-peter-kafka-column
https://www.latimes.com/business/technology/story/2022-04-19/buying-twitter-is-complicated-heres-what-elon-musk-faces
