The Mostly Real Estate Podcast, with Declan Spring | Inside The East Bay Housing Market
Conversations about the East Bay housing market and the people shaping it.Master the East Bay housing market through conversations with the people who know it best. Hosted by Declan Spring, this podcast goes beyond the transaction to explore the stories, personalities, and real-world forces shaping real estate across Berkeley, Oakland, Richmond, and the surrounding East Bay communities.Each episode features thoughtful conversations with top agents, lenders, developers, historians, and local voices who influence how the market actually works. From pricing strategy and buyer behavior to neighborhood dynamics and industry shifts, the show offers an inside look at the craft...
Your Mortgage Market Reality Check - #74 Faramarz Moeen-Ziai
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Mortgage rates can feel random until you trace the chain back to the bond market, oil prices, and political decisions that hit confidence like a hammer. We sit down in Berkeley with Faramarz Mooeen-Ziai of FMZ Loans to talk about what really changed over the past year, why a brief window of rates in the 5s disappeared overnight, and how real estate pros can stay useful to clients when the headlines keep shifting.
FM also walks through what it looks...
Long Term Success In Real Estate Comes From Consistency Not Shortcuts - #73 Anja Plowright
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âReal estate hacksâ sound tempting right up until youâre the one holding a buyerâs stress, a sellerâs memories, and a decision that canât be undone. I sit down with East Bay powerhouse Anja Plowright to unpack what actually builds a durable real estate career in Berkeley, Oakland, and beyond: process consistency, grounded communication, and the kind of personal growth that makes clients feel safe when everything feels chaotic.
We talk about how the business has evolved from paper d...
Why Rate Shopping Might Be A Bum Steer: Real Lending Insights From Brady Thomas - #72
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The smartest edge in a choppy market isnât a flashy rate quote, itâs certainty. We sat down with Brady Thomas, owner of LaSalle Mortgage, to map how real buyers win: a fully underwritten pre-approval, a lender who calls the listing agent, and a plan that balances affordability with speed to close. Along the way, we translate rate noise into plain English: the Fed doesnât set mortgages, the 10-year Treasury and risk spread do, and trust in institutions shapes bond demand...
Berkeleyâs Zone Zero Explained - A Conversation With Berkeley Assistant Fire Chief Colin Arnold - #71
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A half-mile of flying embers can decide your homeâs fate, but the real battle is won within five feet of your walls. We sat down with Assistant Fire Chief Colin Arnold to unpack Zone Zero, why AB 38 already shapes East Bay home sales, and how clear, science-backed steps can protect families, preserve escrows, and ease insurance headaches.
We walk through exactly where Berkeleyâs rules applyâfocusing on the very high fire hazard zones in the Grizzly Peak and Panora...
From Cookies To Coaching: Mapping Passion To Purpose, With Joy - #70 Jerry Beckerman
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What if joy at work is less about perks and more about practice? I sit down with Berkeley entrepreneur and mentor Jerry Beckerman to trace a path from a bustling Telegraph Avenue cookie shop to Passion Spark, his Socratic-based program that helps people connect what they love to how they earn. We talk about the discipline of imagination, the real meaning of risk across body, feelings, and spirit, and simple ways to turn rote tasks into play so the work sustains you...
Updates To BESO - Berkeley's Building Energy Saving Ordinance - #69 Part 2 With Jeff Lipton
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Jeff Lipton and I discuss how the January 1, 2026, changes to its Building Energy Saving Ordinance (BESO) are about to reshape how Berkeley homes change hands, and we wanted to make the path clear. We break down the upcoming changes, and explain exactly what sellers must do, what buyers can expect, and why smart planning can turn a compliance task into a market advantage.
First, we clarify what a Home Energy Report and HER score actually measure, how the score becomes...
Why Focus Beats Hustle: Build A Systems Optimized Referral-First Business - #69 Jeff Lipton
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What if your marketing got simpler, your leads got warmer, and your days felt lighter? Thatâs the promise behind our deep-dive with operations-minded strategist Jeff Lipton, whose approach turns a referral-first business into a steady, scalable machine. We start with the foundation most agents skip: ruthless focus. Pick a narrow geography. Define your ideal client persona. Choose the property type youâll master. That clarity sets the course for everythingâcontent, channels, intake, and even what you stop doing.
From t...
Own Your Pipeline By Owning Your Time - #68 Janine Hunt
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The quiet weeks of late fall decide your first quarter. We bring on Janine Hunt, team leader, past association president, and current MLS chair, to show exactly how to turn seasonal goodwill into a steady pipeline without feeling salesy or stretched thin. Think of this as your practical reset: a clear distinction between sphere and pipeline, the messaging each one needs, and a simple cadence you can keep even when life gets loud.
We dig into systems for relationship-based growth...
Selling Joy, Dodging Drama, And The Dog In The Empty House - #67 Herman Chan
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What happens when the noise gets louder than the work? I invited the ever-candid Herman Chan to cut through the hype and talk honestly about what it takes to build a meaningful real estate career right now, where brand still shapes outcomes, regulations keep shifting, and clients are more anxious than ever.
We trace Hermanâs journey from corporate and TV pilots to a long, resilient practice, and why he ultimately chose local, personal, and sustainable over scale and spectacle. We...
Bestie Slay! Gen Z Agents vs. The Market - #66 Emma Dolgin and Ellen Martinez
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Two twenty-somethings, high stakes, and a market that refuses to sit still. I sit down with Emma Dolgin (The Grubb Company) and Ellen Martinez (Compass) to unpack what it really takes to build a real estate career in your early 20s. No TV gloss, just the moves that matter. From first deals during the 2021 frenzy to the humbling slowdown that followed, Emma and Ellen share how they learned fast on strong teams, built trust through consistency, and kept cash flow sane when...
Navigating the September 17 Fed Rate Cut: A Mortgage Expert Explains - 65# Evelyn Freitas
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When the Federal Reserve announces a rate cut, why do mortgage rates sometimes go up instead of down? This puzzling financial paradox sits at the heart of my insightful conversation with mortgage expert Evelyn Freitas of Guaranteed Rate.
Drawing from over two decades of industry experience, Evelyn takes us behind the curtain of how mortgage rates actually work. She reveals the crucial distinction between the Fed's backward-looking policy decisions (made eight times yearly) and the real-time bond market activity that...
Mastering Digital Real Estate: From Barber to TikTok Sensation - #64 Roland Osage
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What happens when you combine authentic passion for unique homes with consistent content creation? Roland Osage's journey from barber to real estate powerhouse with over 220,000 TikTok followers provides a masterclass in building a thriving business through social media.
Roland's path to real estate success began unexpectedly when he purchased his first home at just 19 years old. After witnessing significant appreciation without making improvements, his curiosity was piqued. While working as a barber in San Francisco, he began exploring property flipping...
Grifters, Racists, a DeLorean, and a Mountain of LSD: Uncovering The East Bay's History with Liam O'Donoghue, Host of East Bay Yesterday - #63
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Dive into the captivating underbelly of East Bay history with Liam O'Donoghue, the passionate storyteller behind the acclaimed podcast East Bay Yesterday. From corrupt political beginnings to cultural transformations, this conversation unveils the hidden forces that shaped Oakland, Berkeley, Emeryville, and beyond.
Did you know Oakland's first mayor essentially stole the town? Horace Carpentier, a shrewd lawyer turned politician, manipulated his way into ownership of Oakland's valuable waterfront before selling it to railroad barons for personal profit. This foundation of...
From Meta to Real Estate: How Ellie Ridge Roared to Success on Instagram - #62 Ellie Ridge
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What happens when you combine in-depth construction knowledge, real estate expertise, and authentic social media content? For Ellie Ridge, it created a phenomenon that transformed her from a recently laid-off Meta employee to a successful realtor with 234,000 Instagram followers in just two years.
This conversation takes us through Ellie's fascinating journey, beginning with her unique background. As the daughter of a master roof framer (and later home inspector), Ellie grew up absorbing valuable knowledge about building structures that would eventually...
Decoding the Inner East Bay Housing Market: A Mid-Year Analysis - #61 Aman Daro
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What happens when data nerds dive deep into the Inner East Bay real estate market? Aman Daro, Director of Operations at the Grubb Company, returns to the podcast armed with comprehensive MLS data that reveals surprising trends shaping our local housing landscape.
The numbers tell a fascinating story of market bifurcation. While homes priced below $500,000 struggle to maintain value (selling 7% below asking on average), properties in the $1-2 million range are thriving at 22% over asking price. Even more striking, the...
What 1,000+ Transactions Have Taught Me - #60 Andrea Gordon REalizations
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What happens when you combine 27 years of real estate expertise, theatrical directing, and PhD-level thinking? You get the incomparable Andrea Gordon.Â
Andrea doesn't just sell homes â she tackles challenging client psychology head-on. "Nobody in their right mind wants to spend over a million dollars on anything," she explains. When buyers find a home they love, their faces don't show joy but fear as they immediately begin creating obstacles. "Part of our service is pushing them off a little cliff," Andrea sha...
Bonds, Bills, and BS: The Truth About Your Mortgage Rate - #59 Faramarz Moeen-Ziai
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What actually makes mortgage rates rise and fall? If you've been waiting for the Federal Reserve to cut rates before buying a home, you might be watching the wrong signals entirely.
Mortgage expert Faramarz Moeen-Ziai pulls back the curtain on the complex world of mortgage rate determination, revealing why there isn't a direct correlation between Fed actions and the rates homebuyers actually see. Drawing on over 21 years of industry experience, including surviving the 2008 financial crisis, Faramarz explains how the bond...
Social Media Evolution, Career Growth, and AI Everything - #58 Felicia Mares-Villa
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What makes the difference between surviving and thriving in today's real estate landscape? Felicia Mares-Villa has figured it out, scaling the team she co-founded to eight agents in just one year while mastering the ever-shifting world of social media marketing.
In this conversation brimming with actionable insights, Felicia reveals how Instagram's algorithm has fundamentally changedâit's no longer about follower counts but whether your content gets saved and shared. She explains why TikTok's superior geo-tagging makes it particularly valuable fo...
From Instagram to Real Estate: How Authentic Content Creates Clients - #57 Rachel Melby
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When Rachel Melby moved to El Cerrito she created an Instagram account to document her discoveries in this charming Bay Area community. What began as personal exploration blossomed into IG's "The Little Hill" â a thriving online community celebrating local treasures, architecture, and neighborhood events. What Rachel couldn't have anticipated was how this authentic community-building would later become the foundation for her successful real estate career.
Rachel's journey represents what many agents aspire to but few achieve: converting genuine community engagement in...
Navigating the Four Punches to the Inner East Bay Condo Market - #56 Kerri Naslund-Monday
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Kerri Naslund-Monday returns to discuss the struggling Inner East Bay condo market, revealing how properties have lost a decade of appreciation.
The Inner East Bay condo market has experienced what Kerri calls "four punches" that have seen demand and values decline. Properties that once commanded premium prices are now selling at levels not seen since 2014 â or in some cases, 2007. This represents a reversal of fortune that's reshaping the market landscape.
Declan and Kerri dissect these market-altering forces: COVID's de...
An Unexpected Career in Real Estate - #55 David Gunderman Interviews Me!
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My journey from Dublin, Ireland to becoming a successful East Bay real estate agent unfolds in this colorful conversation with David Gunderman, part of David's series of live audience conversations titled 'Humble Beginnings'. With hesitant and uncharacteristic candor I explain how my path was anything but straightforward.
Born in 1972 in suburban Dublin, I found myself in San Francisco at age 20 thanks to a quirk of immigration policyâthe Morrison visa lottery. My early years in America paint a picture of 1990s...
How Berkeley's Climate Policies Are Reshaping Property Ownership - #54 Megan Micco
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Berkeley's revised energy savings ordinance and a proposed fire safety ordinance will significantly impact homeowners and real estate transactions starting January 2026. Third-generation Berkeley resident and REALTORÂŽ Megan Micco shares essential details about the changes, compliance requirements, and strategies for navigating these new regulations.
⢠BESO (Berkeley Energy Savings Ordinance) will require actual energy efficiency improvements rather than just assessments starting January 1, 2026.
⢠Properties must achieve six credits from a menu of energy upgrade options or place a $5,000 deposit in escrow at closi...
Setting the Record Straight: What The New York Times Got Dead Wrong - #53 JosĂŠ FernĂĄndez
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What happens when one of the world's most prestigious news organizations publishes a deeply flawed hit piece on an entire profession? That's exactly what Declan Spring and guest, JosĂŠ FernĂĄndez, addresses in this response to The New York Times Daily podcast episode "The Housing Market Has New Rules. Realtors Are Evading Them."
They examine and dismantle the NYT's reporting, exposing fundamental misunderstandings about how real estate actually works in America. From the false portrayal of NAR as a regulatory bo...
The Data Dynamo of Inner East Bay Real Estate - #52 Mark Choi
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Ever wonder what makes East Bay real estate so unique? Meet Mark Choi, a data-driven agent who's been meticulously documenting every property he visits since 2004. In this conversation, Mark explains why he tours up to 36 homes on broker tour day and how his two decades of records offer rare insights into our market.
We dive into the East Bayâs unusual pricing strategyâwhere homes often sell 40-150% over askingâand Mark recalls an El Cerrito listing that sold for 200% of lis...
Mortgage Market Chaos: Navigating Rates, Tariffs, and Policy Uncertainties - #51 Dominic Villa
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What happens when global politics, tariff wars, and housing policy collide? Mortgage expert Dominic Villa pulls back the curtain on today's chaotic lending landscape, revealing truths that every homeowner and buyer needs to understand.
When the stock market plunges but mortgage rates inexplicably rise, something unprecedented is happening. Dominic breaks down this counterintuitive financial paradox, explaining how China's massive holdings of US debt create a precarious situation where tariff policies could potentially send mortgage rates skyrocketing above 10%. This isn't fearmongeringâit...
The No-Money-Down Solution to Selling Your Home - #50 Freemodel's Renovation Rescue:
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Let Freemodel remove the barriers to pre-sale renovations.
Lara Richmond from Freemodel reveals how pre-sale renovations with no upfront costs can transform properties and maximize sale prices, sharing real examples of homes that gained hundreds of thousands in added value through strategic improvements.
Watch our companion video segment here
⢠Freemodel funds and manages pre-sale renovations with payment deferred until closing
⢠Ideal for homeowners with equity but no available cash for improvements
⢠Project managers handle everyt...
The Clear Cooperation Policy: NAR's Latest Rule Changes - #49
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In this episode, we break down the heated debate over the National Association of Realtorsâ (NAR) Clear Cooperation Policy (CCP) and its latest update. The policy, which requires Realtors to list publicly marketed properties on the MLS within one business day, has sparked division within the industry. We explore both sides of the argument, from claims of increased transparency and fairness to concerns about restricted competition and broker autonomy.
Plus, we dive into NARâs latest policy shiftâthe introduction of âDe...
From Environmentalist and Non-Profit Business Leader to Cherished Neighborhood Broker - #48 Josh Dickinson - Property Of The Week
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Josh Dickinson is not your typical broker! As a trained environmental engineer holding three advanced degreesâincluding an MBA from the Robert H. Smith School of Business, a Master of Science from Johns Hopkins University, and a Bachelor of Science from the University of Notre DameâJoshâs approach to real estate is anything but conventional.
After spending 15 years working with leading environmental firms and nonprofits, and successfully fundraising millions for one of the nationâs top universities, Josh discovered a true c...
Tenaciously Piercing Through the 90's Real Estate Scene, Kerri Naslund-Monday Knows a Thing or Two About Leverage - #47
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"Specialty: Tough deals and strategic negotiation. I thrive in negotiations!"
Kerri Naslund-Monday is not your average REALTORÂŽ. She's an entrepreneur through and through.Â
To learn more about Kerri, or to reach out to her, visit her website here.
"I grew up in the late 1970s-early 1980s, when video games were either unavailable or too pricey for my welfare-dependent family. So I played board games; Monopoly was my favorite. I developed my own version of the game, wi...
What is Stepped Up Basis in Real Estate? #46 - Attorney Loulena Miles
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âA well thought out estate plan is an act of love for yourself and your beneficiariesâ. So says my guest Loulena Miles.Â
Loulena Miles has been practicing law as a licensed California Attorney since 2003. In our conversation today we will be discussing a very thin slice of California law - stepped-up tax basis. Loulena was a guest previously, on episode 32 of the show, when our conversation covered the basics of estate planning, and the different main documents that are involved in an...
Episode #48 - Weekend Open Homes & Market Analysis for October 19
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Itâs a lovely weekend to visit Open Homes!
Weâre happy to provide a complete list of *all Inner-East Bay open homes for this weekend, please click here.
*Areas covered: Berkeley, Oakland, Piedmont, Albany, Kensington, El Cerrito, Richmond, El Sobrante, Pinole, Hercules, Crockett.
For Open Homes limited mostly to the Berkeley area, we're happy to share the âAdreviewâ. The Adreview is a private Berkeley publication of open homes. It has a pleasant f...
Episode #47 - Weekend Open Homes & Market Analysis for October 12
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Itâs a lovely weekend to visit Open Homes!
Weâre happy to provide a complete list of *all Inner-East Bay open homes for this weekend, please click here.
*Areas covered: Berkeley, Oakland, Piedmont, Albany, Kensington, El Cerrito, Richmond, El Sobrante, Pinole, Hercules, Crockett.
For Open Homes limited mostly to the Berkeley area, we're happy to share the âAdreviewâ. The Adreview is a private Berkeley publication of open homes. It has a pleasant format but is by no mea...
Episode #46 - Weekend Open Homes & Market Analysis for October 5
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Itâs a lovely weekend to visit Open Homes!
Quick shout out to Kevin Roose, co-host of The NY Times podcast Hard Fork, along with Casey Newton, and my guest on Episode 16 of the podcast, for keeping their audience current on what's happening on the wild frontier of tech, and the inspiration for the format of this Weekend Open Homes & Market Analysis.
Weâre happy to provide a complete list of *all Inner-East Bay open homes for this weeke...
#45 David Gunderman - The Top Producer Series
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During his almost 30 years in real estate, David Gunderman has become the most successful agent in his area, a true industry leader, and in 2022, the Gunderman Group became the third-highest volume producing group in all of Keller Williams.Â
Dedicated to the âchosen familyâ model of business, David has gathered a team with deep roots in the communityâa group of highly-skilled professionals who believe that every choice, every decision, every action they take must be steeped in strategy, awareness, and respect...
#44 - The Dawn Of A New Era PART II - Notes From The Field
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It's been two weeks since my last podcast, The Dawn Of A New Era of Real Estate Practice. I recorded that podcast on the eve of August 17, a day before new rules came into effect from the National Association of REALTORSÂŽ that decouple compensation to the Buyer's Broker from the Residential Listing Agreement, and most Multiple Listing Services, and put the burden of responsibility for compensation to the Buyer's Broker on the Buyer in the form of a Buyer Representation and Broker C...
#43 - The Dawn Of A New Era Of Real Estate Practice
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Starting August 17 we enter into a new era of real estate practice in terms of how the buyer's broker gets compensated for the hard work of the individual buyerâs agent.
There's a lot of information packed into this short episode. For convenience, please find a transcript to the episode here.
Iâm going to keep strictly to the facts here. This is not the right time or place to offer an opinion, or to speculate about how all...
#42 - Berkeley Has A New Keller Williams Office
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Carrie McAlister is a top producing East Bay RealtorÂŽ, founder of Calia Homes, and Team Leader for the newest Keller Williams office in Berkeley, branded as Bay Area Portfolio.
This is a conversation about the newest Keller Williams office at 2089 Rose St, in Berkeley where my team, The Home Factor, is now housed. Keller Williams has taken a different approach to how this office looks, feels, and operates.
Carrie and I talk about her career to this point, h...
#41 Jodi Nishimura - The Top Producer Series
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Jodi Nishimura is a top producing East Bay RealtorÂŽ and the founder of Kai Real Estate.
Jodi has earned several distinctions both locally and nationally. Most recently, she is in the top 1% of RealtorsÂŽ for the East Bay and was a recipient of Real Trends Americaâs âBestâ designation â landing her in the top 0.5% of all real estate agents nationwide.
Jodi and I talk her upbringing in Hawaii, her background in education, and her eventual move to the Bay Area a...
An Audacious & Beautiful Flavor Of Coaching - #40 Katie Macks Offers
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Pleasure and joy might be deemed frivolous by society at large but according to Katie Macks they are your birthright.
Katie Macks is a leadership coach, and her brand is Audacious Leadership.
From Katie's website: "Audacious leadership values our differences and creates an environment of belonging. We value and fortify one another with dignity, respect, and love and weâre changing the way business gets done! We are ushering in a new paradigm of leadership and bu...
#39 Shawn Dunning - The A B C's of Conflict Resolution
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"Few things in life motivate me more than helping others get along more effectively. The core of everything I do rests firmly on a foundation of collaboration and collaborative problem-solving."
So says Shawn Dunning, my guest on this episode of the podcast, a collaborative leadership, conflict resolution, & team development consultant.
Shawn and I spend the first half of our conversation discussing his deep dive into local politics in 2022. Shawn ran for Mayor of the City of Richmond as...