No Broke Months For Salespeople

What you’ll learn in this episode:

● Why every outcome in your business is tied directly to your daily choices
● How small habits compound into massive long-term results—for better or worse
● The leadership lesson Dan taught his daughter about responsibility
● Why discipline today prevents regret tomorrow
● The four daily principles Dan teaches Maggie: Have the best day of your life, make good choices, help someone, and be grateful
● How to evaluate your current habits and shift toward better outcomes

To find out more about Dan Rochon and the CPI Community, y...

What you’ll learn in this episode:

● What Neuro-Linguistic Programming (NLP) is and how it applies to sales
● The difference between objective reality and subjective interpretation
● How belief systems influence buying behavior
● The 3 core principles: mind, consciousness, and thought
● Why taking full responsibility transforms your sales results
● How to use sensory language to build deeper client connections

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In this deeply personal TEDx Talk, Dan reveals the truth about influence: it’s not about control, pressure, or persuasion. It’s about trust. And trust begins within.

Link of the full Tedx Talk: https://youtu.be/ASs9SfieDsE?si=lhlNGivMn9pHjViH

Dan vulnerably shares his battle with alcoholism and the mentor, Dave, who helped him find his way out. Through that experience, he discovered a simple but transformative Communication Model built on three pillars:

You’ll learn why the “influence gap” exists, how to close it, and wh...

What you’ll learn in this episode:

● How to uncover hidden objections in sales conversations
● The right way to challenge price objections without confrontation
● How cause-and-effect language distorts buyer thinking
● The smart way to handle trust-based objections
● How to break “mind reading” assumptions in prospects
● Why value judgments (“lost performatives”) weaken buying decisions
● How the Meta-Model helps you close more deals with confidence

To find out more about Dan Rochon and the CPI Community, you can check these links:

What you’ll learn in this episode:

● What deletions are in the Meta-Model and why they matter in sales

● How simple deletions create uncertainty (and the exact question to ask)

● How to handle “they” objections using referential index clarification

● How comparative deletions hide competitor comparisons

● Why vague language is the real reason deals stall

● How precise questions build trust and accelerate closing

To find out more about Dan Rochon and the CPI Community, you can check these links:

In This Episode Guest:

Chris Van Dusen

Marketing & Sales | Private Equity | Corporate Strategy

Chris Van Dusen is a marketing and growth professional with extensive early-stage and capitalization experience. He is the founder of Parcon Media (now Parcon LLC), former Chief Growth Officer of Balanced Health Botanicals, and a key growth partner behind Surf City Still Works.

About Chris Van Dusen

Chris launched Parcon Media and scaled it to $1.5M in top-line revenue in under two years before merging into what is now Parcon LLC. The agency worked with brands...

What you’ll learn in this episode:

● Why most sales objections are surface-level distortions
● How to challenge cause-and-effect statements without being confrontational
● The power of asking “According to whom?” in value-based objections
● How to uncover hidden fears behind pricing resistance
● The lead-benefit-benefit framework for ethical influence
● How pace-pace-bind gives prospects ownership of the decision
● Why clarity beats pressure in every sales conversation
● How the brain filters 11.2 million bits of data down to 40–50—and how to guide that focus

To find out more about Dan Rochon and the CPI Community, you can che...

Episode Notes

What you’ll learn in this episode:
● The unusual method Dan used to build unshakable confidence in sales
● Why most people quit right before they succeed and how to make sure you don’t
● The “Borrowed Faith” strategy that allows you to gain confidence instantly
● How focusing on activity, not results, is the key to consistent success
● Why success is a direct reflection of your daily habits

To find out more about Dan Rochon and the CPI Community, you can check these links:

What you’ll learn in this episode:

● Why success is determined by consistent daily activity — not short-term results

● How your habits shape your identity and long-term income

● How to play to your superpower to stand out in any market

● What truly drives sales motivation (vision, discipline, growth, and environment)

● How to follow the 12-month roadmap to build predictable income in 2025

● Why joining a supportive community accelerates growth and success

To find out more about Dan Rochon and the CPI Community, you can check these links:

What you’ll learn on this episode:

To find out more about Dan Rochon and the CPI Community, you can check these links:

What you’ll learn in this episode:
● The hidden reason why most people fail right before they succeed
● How to override limiting beliefs and build confidence when you feel stuck
● A real-life story of pushing past 64 rejections to unlock massive opportunity
● The self-coaching framework that changes how you see failure
● Why blind faith in the right actions creates predictable income

To find out more about Dan Rochon and the CPI Community, you can check these links:

What you’ll learn in this episode:
● How to set clear expectations and define rules of engagement
● Why great leaders hire for their weaknesses
● The art of listening when others disagree
● How to respond instead of react when challenges arise
● How to remove bottlenecks and empower team decisions
● Why collaboration beats being “right” every time

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What you’ll learn in this episode:

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What you’ll learn on this episode:

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What You’ll Learn in This Episode:

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What you’ll learn in this episode:

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What you’ll learn in this episode:

● The difference between short-term and long-term rental markets
● Why vacation-driven markets with limited hotels are the best investment
● How to choose markets that maximize cash flow
● The #1 mistake investors make when buying their first Airbnb
● Why Avery avoids “emerging markets” everyone is hyping online
● How to scale a short-term rental business efficiently (even with a full-time job)
● How to out-host the competition and treat rentals like a real business
● How regulations impact profitability—and how to choose markets that protect you
● Avery’s journey from one rental to...

What you’ll learn in this episode:
● How to use automatic presuppositions to create a sense of inevitability in your client’s mind
● The power of embedded commands and why they make your suggestions more influential
● What tie-downs are and how they subtly guide buyers and sellers to agree with you
● How to layer multiple NLP techniques in a single conversation for maximum impact
● Why effective persuasion isn’t manipulation—and how to use these tools ethically in real estate

To find out more about Dan Rochon and the CPI Communit...

What you’ll learn in this episode:

● How to handle stress before it happens
● Why caring proactively strengthens trust and loyalty
● The difference between excuses and habits
● How to lead people who resist change
● The secret to consistency when motivation fades
● Why respecting challenges doesn’t mean giving them power
● How to build a “pre-decision compass” for when life gets bumpy

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What you’ll learn in this episode:
● How to use automatic presuppositions to create a sense of inevitability in your client’s mind
● The power of embedded commands and why they make your suggestions more influential
● What tie-downs are and how they subtly guide buyers and sellers to agree with you
● How to layer multiple NLP techniques in a single conversation for maximum impact
● Why effective persuasion isn’t manipulation—and how to use these tools ethically in real estate

To find out more about Dan Rochon and the CPI Community, you can check thes...

What you’ll learn on this episode:

To find out more about Dan Rochon and the CPI Community, you can check these links:

What you’ll learn in this episode:
● How to create a “virtual” board of mentors that guide your daily choices
● Why you already have the answers—you just need the right advisors to uncover them
● The secret to modeling success from industry leaders
● How studying great minds like Gary Keller, Tony Robbins, and Walt Disney can reshape your mindset
● Why curiosity and consistent learning are your most valuable assets in growth

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What You’ll Learn in This Episode:

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T...

What you’ll learn in this episode:
● How to create a “virtual” board of mentors that guide your daily choices
● Why you already have the answers—you just need the right advisors to uncover them
● The secret to modeling success from industry leaders
● How studying great minds like Gary Keller, Tony Robbins, and Walt Disney can reshape your mindset
● Why curiosity and consistent learning are your most valuable assets in growth

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What you’ll learn in this episode:

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Shadow Hour Updates to get the latest updates and reminders for our Shadow Hour sessions. Stay informed, stay ahead!

What you’ll learn in this episode

What you’ll learn in this episode:
● The two main reasons people leave a company — and how to fix them
● How to nurture your team to thrive even in tough times
● Why success is about empathy, not ego
● The secret to turning inconsistency into confidence in sales
● How “Teach to Sell” creates trust, connection, and results

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What You’ll Learn in This Episode:

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T...

What you’ll learn in this episode:

● How to turn one client into multiple transactions
● Why genuine connection is the most powerful marketing strategy
● The mindset shift that builds lifetime loyalty
● How to create low-cost, high-impact touchpoints
● Why contribution and consistency guarantee referrals

To find out more about Dan Rochon and the CPI Community, you can check these links:

Networking isn’t about collecting business cards—it’s about building relationships that last. In this episode, Dan Rochon reveals the mindset shift that turns networking into a predictable source of clients. You’ll learn how to identify the right people to connect with, the single most important question to ask in every meeting, and how helping others first creates a pipeline of referrals that pays off for years. If you’re tired of walking away from networking events with no results, this episode will change how you approach them forever.

What you’ll learn in this episode:

What you’ll learn in this episode:

● How to balance confidence with humility to build trust and influence
● Why behavior — not strengths or weaknesses — defines your effectiveness
● The 5-person leadership model inspired by military structure
● How to use pre-decision compasses to respond, not react
● Why emotional connection is more powerful than logic in leadership
● How to lead yourself first to lead others better

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What you’ll learn in this episode:

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What you’ll learn in this episode:

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What you’ll learn in this episode:

Why nearly every relationship begins transactionally—even your best clients

The hidden danger of relying only on referrals during market shifts

How the 8x8 and 33-touch systems turn cold leads into lifelong clients

A simple value-exchange script contractors say “yes” to

Why video messages inside text dramatically increase response rates

How committing to one daily tactical action makes success inevitable

To find out more about Dan Rochon and the CPI Community, you can check these links:

What you’ll learn in this episode:

To find out more about Dan Rochon and the CPI Community, you can check these links:

What you’ll learn in this episode:

To find out more about Dan Rochon...

What you’ll learn in this episode

● The first objective of every buyer call and why everything else comes second
● How to identify motivation and means early in the conversation
● How to build instant rapport through tone, pace, and posture
● Why video appointments eliminate time wasting and confusion
● The real purpose of a buyer consultation and how to get hired
● How the 80/20 Buyer Consultation builds trust fast
● Why standing during calls increases confidence and connection
● How to guide buyers from “Do you want my help?” to booking a showing
● How to close buyers calm...

Are you missing your sales goals — even though you feel like you’re working hard?

Chances are, the problem isn’t motivation or talent. It’s one of three things:

You’re not saying it often enough

You’re not saying the right thing

Or you’re not saying it to the right people

In this episode, Dan Rochon coaches Melinda, George, and Terry through these exact challenges and delivers practical, no-fluff solutions you can apply immediately.

You’ll learn why 30 minutes a day of consistent lead generation beats...

Key Takeaways from This Clip

To find out more about Dan Rochon and the CPI Community, you can check these links:

🎯 What You’ll Learn in This Episode

What truly defines an “expert” in the eyes of buyers

How positioning alone can increase your prices

Why people pay more, trust more, and refer experts

The No–Like–Trust framework that drives buying decisions

How content builds authority even before someone buys

Why authenticity beats perfection in modern sales

How sharing failures increases credibility and trust

The role books, media, and social proof play in authority-building

Why experts win in the AI era while mediocr...