She Coaches Coaches: Sign Coaching Clients & Grow Your Business

I was recently invited to speak at a marketing event for coaches. While preparing my talk, I realized the message was one I wanted my podcast audience to hear too, so this episode shares that talk in full.

The talk opens with a question many coaches quietly carry: they are trained, smart, and capable, so why is the calendar still so empty? I explain how I decided to stop guessing and find out what was actually going on by surveying 115 coaches across 10 countries.

The findings were striking. 69% of respondents had fewer than five paying clients. 85...

What if the unknown isn't something to manage, plan around, or survive? What if it's actually all that's ever happening, and the stress comes from pretending otherwise?

I sit down with Kristy Halvorsen, former engineer, former firefighter, coach, bestselling author of Perfect Unfolding, and nine-year off-grid Airstream adventurer, to talk about what happens when you stop following the expected path and start following the tickles of your soul.

Kristy shares how she went from engineering to firefighting to coaching to living alone in nature across North America with no plan and no destination. She talks...

AI is everywhere in the coaching industry right now. But is it actually helping new coaches build better businesses? Or is it quietly making it harder?

I sit down with Rebecca Tracey, founder of The Uncaged Life and the person who has helped over 2,000 coaches start their businesses, to have a real and honest conversation about what's actually happening.

Rebecca shares what she's seeing from inside her programs, why AI-generated content is hurting more coaches than it's helping, why niches need to be more specific now than ever before, and the one skill that matters...

The final episode in my three-part series on how to start a coaching business, wrapping up with one last do and one last don't.

Today's don't: don't assume people know what coaching is or how it can help them. I break down why most people picture a sports coach or a stand-and-shout motivational style when they hear the word "coach," and I share 3 simple, jargon-free ways to explain what coaching actually does.

Today's do: acceptance, self-acceptance, and gratitude are your business superpowers. I make the case that these aren't just nice personal qualities. They shape...

Every time you talk yourself out of something you really want, there's a belief hiding underneath it. Tammy Nicole helps women find it.

I sit down with Tammy Nicole, an identity reclamation coach, speaker, and author with more than 20 years of experience in mental health. Through her signature ICU framework and the five Rs - reveal, recognize, release, reclaim, rise - Tammy helps women uncover the emotional patterns that shaped who they became, and confidently step into who they were created to be.

In this conversation, Tammy shares one of the most precise things said...

Part two of my series on how to start a coaching business, three do's and three don'ts for brand new coaches.

Today's don't: don't rush to quit your job. I explain why trading day-job dissatisfaction for coaching-business stress too early can sabotage your success, and how to know the two real signs it's actually time to make the leap.

Today's do: all coaches need to be coached. I share a number straight from my own practice, most people who come to me for a consult have never actually had a coach themselves, and why that...

You've got the track record. You've done the hard things. So why does it still feel like someone's about to find out you don't deserve any of it?

I sit down with John Mollura, leadership coach, keynote speaker, and former mission-critical field testing leader for NASA and elite US military units, to talk about what's really going on when high performers can't trust their own success and what to do about it.

John shares the story of hiding a letter of commendation from NASA in a drawer for ten years because his imposter syndrome was...

What if one word swap could change how you show up every single day? Ellen Whiteside has been using it for years - and it works.

I sit down with Ellen Whiteside, a dream builder coach, speaker, retreat leader, and owner of Sacred Grove Retreat Center in Gold Hill, North Carolina for the past 20 years. Ellen is a lifelong student of personal growth and metaphysical principles, and she helps people reconnect with their dreams and create lives they truly love.

In this conversation, Ellen shares the single coaching business mindset shift that changed how she...

If you're wondering how to start a coaching business, here's a piece of advice that might surprise you: skip the website, at least for now.

This episode kicks off a three-part series where I share 3 do's and 3 don'ts for new coaches, one pair per episode. Today's don't: new coaches don't need a website. Today's do: learn to wear two hats, coach and business owner.

I explains why a beautiful, brand-new website can quietly become a way to avoid the real work of talking to people and attracting clients, and share the story of my own...

You've worked hard. You've built credentials. You've done everything the world said would make you successful. And something still feels like it belongs to someone else.

Candy Motzek sits down with Dr. Elizabeth Locey, New York Times-featured scholar, former tenured professor, and Legendary Self Midwife, to talk about what happens when high achievers finally stop collecting accolades and start becoming who they actually are.

Elizabeth shares the remarkable story of how she left a thriving academic career after the universe spent years closing every door she tried to walk through, what Akashic Records work is...

Your clients can feel when something's off with you. Even when they can't name it. Even when you look composed. Even when your words are right. And according to Danielle Benzon, voice-body coach and founder of The Inspired Speaker, it's coming through in your breath.

I7 sit down with Danielle to talk about the voice-body instrument, what theater training taught her about alignment, and why message cohesion, the alignment of body, voice, emotion, and intellect, is one of the most overlooked and most powerful tools a coach can develop.

Danielle shares a simple breathing exercise...

Working hard and working effectively aren't the same thing. In this episode, I break down the four types of action I teach my coaching clients: passive action, inaction, forced action, and inspired action.

You'll learn why "doing research" can quietly become a way of avoiding the real work, why hustle culture praises forced action even when it's exhausting and off-target, and what inspired action actually feels like when you're in it. I share a simple way to prime yourself for inspired action on purpose, instead of waiting for motivation to strike.

If you've ever felt...

Instagram isn't working like it used to. Facebook reach is down. And LinkedIn just quietly became the best platform for coaches who have a clear niche and something real to say.

I sit down with Nina Froriep, a LinkedIn featured Brand Builder and Content and Engagement Strategist for creators, coaches, and consultants. A recovering film producer and Emmy Award-winning documentary filmmaker, Nina now helps service-based entrepreneurs grow their companies organically on LinkedIn, without bro marketing tactics, without gaming the algorithm, and without posting five times a day.

In this conversation, Nina breaks down the three...

You've had clients who are stuck and can't explain why. Bob Sima has a tool that gets them moving, and it's not what you'd expect.

I sit down with Bob Sima, a transformational singer, songwriter, and creator of the Song of Your Soul method. Bob uses songwriting as a tool for personal growth, emotional integration, and inner work. He's made ten award-winning albums and now he turns that same lens toward the people he coaches.

In this conversation, Bob shares how he spends weeks in deep conversation with a client, listening not just to what...

Do you spend more time wishing your past had gone differently than actually building your coaching business?

In this episode, Candy introduces her Confident Coach's Success Framework, five pillars she uses with every client and in her own life. Today's focus is the first one: accept what is.

Acceptance isn't passive. It isn't pretending everything's fine. It's choosing not to fight your current reality so you can actually design what comes next. Candy shares her own story of getting an engineering degree she never wanted, years of regret over it, and how she finally made...

You've done everything right. The career. The titles. The income. The life everyone said would make you happy. And something still feels off. This episode is for anyone who has ever woken up at 3am wondering if this is really it.

Candy Motzek sits down with Ivo Knoll, founder of Identity Architecture and former engineer, corporate manager, and organic farmer, to talk about what's really happening when high achievers feel empty at the top and what it actually takes to move from a life that looks successful to one that finally feels successful.

Ivo shares...

Someone asks you a hard question on a discovery call, and that little voice shows up: "Maybe I don't know enough." If you've ever felt that, you're in very good company.

In this episode, Candy makes the case that confidence doesn't come first. Authority does. Not the kind you announce on your website, but the kind you earn one real conversation at a time. She shares her own struggle with second-guessing her ideas, and tells the story of Lindsey, an anesthesiologist who coaches female physicians, who stopped chasing confidence and started collecting evidence instead.

Candy...

You'd think it gets easier once you've done it. Once you've signed the first client. Finished the first book. Proven yourself once. It doesn't. It just finds a new place to live.

Candy Motzek sits down with Jodi Casstevens-Short, award-winning author of the Willow Springs Cozy Mystery series. After 35 years as an elementary school teacher, Jodi retired and pivoted to her author dream. She's now published two books in her series and is working on her third.

This episode isn't technically about coaching. It's completely about coaching. Because everything Jodi shares about managing self-doubt, building...

You've been waiting to feel ready. Jane Cooke is here to tell you - that wait isn't protecting you. It's just keeping you small.

Candy Motzek sits down with Jane Cooke, the Chief Confidence Catalyst, international bestselling author, and retired Learning and Development professional. Certified in hypnotherapy, mindfulness, life coaching, and crystal and sound therapy, Jane helps women step boldly into leadership, confidence, and joy - especially women who've spent years being told to shrink their light.

In this conversation, Jane shares how she went from a long corporate career to entrepreneur after a trip...

"Does the world really need another coach?"

If you've ever looked around at leadership coaches, health coaches, life coaches, and business coaches and wondered if there's room for you, this episode is for you.

Candy makes the case that "how do I stand out?" is the wrong question. The better one is "what could I discover that nobody else knows yet?" She shares the story of Karolina, a self-care coach for mothers, who skipped the branding rabbit hole and went straight to curiosity instead. Her conversations with mothers became a white paper called Chocolate First...

You think you need more leads. Brenda Marie Sheldrake says you're wrong - and she can prove it.

Candy Motzek sits down with Brenda Marie Sheldrake, the Biz Leads Expert, best-selling author, and recipient of the 2022 Women of Worth Award. Brenda helps entrepreneurs grow their businesses through real relationship building - the kind that turns connections into clients and collaborations into growth.

In this conversation, Brenda shares who she's really built her business to serve: entrepreneurs who pivoted. People who were great at something, got told they should make a business out of it, and...

You know what you're here to do. You're just not doing it yet. Teresa Thomas knows that feeling better than most.

Candy Motzek sits down with Teresa Thomas, Canadian author, speaker, environmental health educator, and spiritual connection mentor. Teresa recovered from environmental illness herself and now empowers women to create healthier homes, navigate life transitions, and reconnect with the gifts they've been sitting on.

In this conversation, Teresa shares the boardroom moment that launched her mission - a single overheard sentence from a fragrance industry executive that made her realize who was really at risk...

You open Instagram. You start typing a post. You stop and think, "I hate this."

If that's you, you don't have a marketing problem. You have the wrong marketing model.

In this episode, Candy breaks down why most client creation advice was built for marketers, not coaches, and why that mismatch is what makes marketing feel so uncomfortable. She shares the story of Lindsey, an anesthesiologist turned coach, who stopped creating content and started creating conversations instead. That one shift changed how Lindsey talked about her coaching, how confident she felt doing it, and how...

You've been chasing more followers, more content, more press. KJ Blattenbauer wants you to stop. Because none of that is your actual problem.

Candy Motzek sits down with KJ Blattenbauer, founder of Hearsay PR, author of Pitchworthy, and creator of the Recognition Report and Roadmap. With nearly three decades in public relations and placements in Forbes, Inc., Fast Company, Architectural Digest, and House Beautiful, KJ has figured out why some coaches and experts take off while others work just as hard and stay stuck.

It's not visibility. It's recognition.

Visibility is being seen...

You can't build anything meaningful from chaos. And yet most of us keep trying.

Candy sits down with Coach Mo Cooper, healthy lifestyle and nutrition coach, founder of the Mowglo Wellness Collective, and someone who has been exactly where her clients are. After losing 65-plus pounds, maintaining that loss for over 15 years, and navigating a multiple sclerosis diagnosis, Mo now teaches simple, sustainable habits that support lasting weight loss, more energy, and greater confidence.

In this conversation, Mo talks about why calm is a strategy, not a luxury. She shares the moment during the pandemic...

If you're a good coach who knows you can help people but you still can't sign clients consistently, this episode is your starting point.

We kick off a special ten-part series called Build Your Business Like a Coach, introducing the Consistent Client Method. A completely different way to grow a coaching business that doesn't rely on constant content creation, social media algorithms, or strategies that feel nothing like the work you actually love doing.

Candy shares what she discovered when she surveyed 115 coaches across 10 countries, nearly 70% of them had five clients or fewer despite being...

Most of what's stopping you from going after what you really want isn't coming from outside. It's coming from inside. And according to Liz M. Lopez, executive coach, bestselling author, and speaker with 19 years of coaching experience, it comes down to permission.

Candy sits down with Liz to talk about the seven permissions framework she developed after nearly two decades of watching brilliant leaders lock themselves in a fortress of their own making. Permission to fail. Permission to be supported. Permission to take baby steps. Permission to feel confident today exactly as you are. Permission to prosper...

You're doing the work. You've got some momentum. But growth feels heavier than it should and you're not sure what's getting in the way. This episode is for you.

Candy Motzek sits down with Adam Roach, founder of I Love Coaching Co. and coach to established coaches across four continents, to talk about the four-phase model that takes a coaching practice from uncertain to $360K and beyond without adding more hours or complexity.

Adam shares why going inside before you go out is the foundation of everything, what happens when coaches choose the wrong avatar...

You've told yourself you'll raise your rates when you have more testimonials. More experience. More certainty. But the threshold keeps moving. And deep down, you already know why.

If you've been undercharging and calling it strategy, this episode is for you.

Candy, gets into the belief that sits underneath most coaches' pricing decisions. It isn't about the numbers. It's about whether you believe you've earned permission yet. And that permission never comes from the outside.

In this episode you'll learn:

You've been so focused on the finish line that you haven't thought about what you're running toward. That's where it gets hard.

Candy sits down with Lori Candela, certified professional retirement coach and founder of Retiring on Purpose. With more than 30 years of experience in coaching, leadership development, and career transition, Lori helps successful professionals prepare for the non-financial side of retirement - the identity shift, the loss of structure, the values reset, and the question nobody tells you is coming: now what?

In this conversation, Lori shares how she went from designing learning programs...

You've been disappointing yourself for years to avoid disappointing other people. Shelly McClintock is here to say: that's not purpose. That's a pattern. And it has a name.

Candy sits down with Shelly McClintock, founder of Pioneer Together and a coach with 30 years of experience in human services, trauma-informed care, nonprofit leadership, and psychology. Shelly has lived this journey herself, the overgiving, the unraveling, and the hard, slow work of learning to trust herself again.

In this conversation, Shelly talks about what it really costs to give permission to everyone else and withhold it from...

You've rewritten your niche a dozen times. Narrowed it, widened it, hired someone to help you position it. And it still doesn't feel right. If you've been calling this a clarity problem, this episode is going to reframe it entirely.

Coaching niche confusion is rarely about strategy. It's almost always about courage.

Candy, breaks down why most coaches already know their niche and what's actually stopping them from saying it in public. The true version, the one that would require them to bring themselves in, is usually the one they keep skipping over.

...

If money makes you anxious, avoidant, or just tired - you're not bad with money. Your nervous system is doing exactly what it was trained to do.

Candy sits down with JD Rose, Financial Well-Being Coach and creator of the Whole Money Method - a whole-person approach to personal finance grounded in practical strategy, emotional clarity, and energy alignment. Drawing on 25 years spanning therapeutic bodywork, health and business coaching, and financial well-being, JD helps women feel clear, confident, and genuinely at peace with money.

In this conversation, JD shares how her long career in bodywork...

You were probably taught, somewhere along the way, that you could be financially secure or you could be happy. Not both. That belief might be the most expensive thing you own.

Candy sits down with Marie Clark, business coach, speaker, and founder of Move to Joy Coaching. With more than 15 years of experience leading high-impact transformation projects, Marie helps high-achieving women move from burnout and overwhelm to clarity, purpose, and joy.

Marie's story starts in a 911 room managing a failing phone system cutover, crying every single day, when her disconnected boss messaged to ask about...

If writing a book has been sitting on your list for a while but you're not sure where to start, when to start, or whether it's even the right move right now, this episode will help you get clear.

Candy Motzek sits down with Stacy Ennis, bestselling author, book coach, and speaker with 17 years in publishing. Stacy has impacted more than 100 books, ghostwritten for a Nobel Prize winner in medicine, and helped countless coaches and leaders use a book to grow their business, clarify their message, and make the leap from corporate to fully their own thing.<...

You've got the title, the salary, the career you worked decades to build. But something feels off, and you can't quite name it. This episode is for you.

Candy Motzek sits down with Rochelle Trow, author of two Amazon bestselling books, including her newest release, Anchored, and a former senior HR executive with 25 years across seven global organizations. Rochelle now coaches senior leaders navigating complexity in fast-moving global contexts, and she's one of the most grounded and clear-eyed people you'll hear on this topic.

They talk about why leaders always point to external factors when...

Four out of ten executives fail within 18 months of a new appointment. Not four percent. Forty percent. And the organization isn't the one who pays the highest price.

Candy Motzek sits down with Navid Nazemian, an international bestselling author of Mastering Executive Transitions, an executive coach, and a LinkedIn Top Voice, to unpack one of the most under-discussed problems in leadership and one of the biggest opportunities for coaches who work with leaders.

Navid shares why so many high-potential leaders derail during transitions despite their track record of success. He talks about the assumption that...

That voice in your head that says you're not ready, not good enough, not worthy? Laura Jane Layton calls it your inner bully. And she's spent years figuring out how to turn it into your biggest cheerleader.

Candy Motzek sits down with Laura Jane Layton, author of the children's book series Suddenly Finds a Superpower, to talk about why negative self-talk runs so deep for coaches and high achievers and what to actually do about it.

Laura Jane shares her baby step approach to shifting self-talk when jumping straight to "I can do this" doesn't...

It isn't crisis. It isn't failure. It isn't even unhappiness exactly. It's the feeling of standing at the edge of a chapter that's ending and not quite being able to see what comes next.

You've worked hard for what you've built. By most measures it's working. But something underneath it is quietly shifting. And you haven't said it out loud yet because it's a confusing thing to feel when you've achieved what you set out to achieve.

If that feeling is familiar, this episode is for you.

Candy shares her own corporate exit...

If your coaching business feels harder than it should, this episode will help you understand why.

Candy Motzek sits down with Dr. Heather Tucker, Business and Life Harmony Coach, certified trainer of over 400 coaches, and host of the Freedom Fridays Show, to get into what's really underneath the overwhelm, self-doubt, and exhaustion that coaches feel even when they're doing everything right.

Dr. Heather talks about the crumpled paper metaphor, that pattern of expanding when things are good and crumpling when they're hard, and how to stop living there. She shares how she redefined fear while...