Digital Accessibility Experts

Too often, accessibility is treated as something to be delivered in code or fixed during testing.

But by then, it’s usually too late, too costly, and too inefficient to deliver well. True accessibility begins much earlier – in the tools we use in design, how we choose components, and how inclusive practices are embedded across the entire delivery pipeline.

In this webinar, we explore how organisations can make accessibility part of their digital delivery process, with a focus on efficiency, scalability, and long-term impact. Our experts share practical approaches, tools, and frameworks that help teams bake acce...

In the year since our last webinar on AI & accessibility a lot has changed. AI technologies and tools are constantly developing, regulations for greater transparency and inclusion in how AIs are trained have arrived, every brand wants to get their content in AI summaries, and people are asking if making web content more accessible will help.

This webinar recording will tell you what you need to know in advance of 2026:
Tips for using AI to deliver content accessibility – the prompts you need to ensure accuracy and purpose in AI alt-text and audio descriptionHow content accessibility can help ge...

What’s your game-plan for digital accessibility for 2026?

If your ambition’s bigger than your budget, you’re not alone. Many teams struggle to turn good intentions into funded actions, and with new regulations and rising expectations, it’s more important than ever to work to maximise your budget, and spend it in the right places.

This webinar will equip you to speak the language of leadership to shape a strategy that unlocks investment for accessibility initiatives that deliver real impact – our Chief Product Office, Peter Bricknell covered:
How to align accessibility with your organisation’s strategic...

The EAA’s June 2025 deadline wasn’t the end of the accessibility work organisations need to do. It wasn’t even the beginning of that end. But it was maybe the end of the beginning for many companies.

If you’re a company who hasn’t reached the compliance level, what can you do to avoid panicking and encourage the official Monitoring Organisations from each EU Member State (or disability organisations using the same legislation to bring lawsuits, like is happening already in France) to look at other companies to fine before they focus their fines on you?

...

Every year we invite you to ask our CEO Jonathan Hassell to answer your accessibility questions. With 25 years of experience in accessibility, at technical and strategic levels, Jonathan can answer almost anything accessibility related.Whether you’re leading digital, designing experiences, running research, or driving inclusion, there are great, practical insights here in his answers to the trickiest questions from our webinar community:
Best practices when asking customers about their access needs or vulnerabilityHow to approach create alt-text for complex charts you didn’t createWhere to start when accessibility isn’t your full-time roleWhat aspects of accessibility it’s best to...

Accessibility audits are great at making sure your experience meets standards and guidelines, but often people forget the real reason for accessibility – the user.

There are multiple benefits of user testing with people with disabilities: it can unlock insights you may otherwise never have found, and ensure you are building solutions that work for all users, not just against guidelines.

And user-research with people with disabilities will give you confidence that what you create serves a need. So how do you get people with disabilities into your user-research and user-testing without it costing the earth?

Whatever the size of your organisation, marketing is key. How you communicate with existing and potential customers could be the difference between winning or losing them, and accessibility is key to that.

In this webinar, we discuss essential topics for 2025:What you can win – Increasing Reach. How much will inclusion of people with disabilities and older people in marketing increase the reach of your messaging?How can AI help? Will AI get you accessibility in marcomms materials for free?Making this the way you work. How do you get accessibility embedded into your marketing processes?Marketing to people with...

In today’s digital landscape, accessibility isn’t a luxury – it’s a critical business imperative and an investment. An investment in broader market reach, reduced legal risk, and genuinely inclusive digital experiences.

Our “Accessibility Nightmares” webinar pulls back the curtain on the types of real-world accessibility disasters that have cost companies millions, damaged reputations, and left users frustrated and excluded.

Here our consultants Rob Wemyss and Jonathan Hassell tell the stories of how we’ve helped some organisations facing these challenges turn them into triumphs, including:SaaS disasters – the impact of accessibility fails on both buyer and vendorP...

Over 700 organisations have completed our ISO 30071-1 Digital Accessibility Maturity Scorecard.

The results show us time and again that organisations often have high motivation but low capability to deliver Digital Accessibility.

In this session, Pete Bricknell and Jonathan Hassell explore how to equip your organisation with the necessary skills and strategies to achieve digital accessibility success, no matter your organisation’s size, industry, or where you do business.

The session covers:How to gain the key skills you need to be personally confident in digital accessibilityHow to assess the accessibility skills you need your te...

This is our second webinar focussing on neurodiversity and in it we look at what has changed since 2022.

People get diagnosed with neurodivergent conditions more frequently, and disclose their conditions more frequently in their workplaces. It has become something that people talk about more in public. But have organisations really taken steps to ensure that those who are neurodiverse are able to thrive in the workplace?

Does your organisation have the right steps in place to recruit neurodiverse people, and support them (and their team-mates) in communications, meetings, and through procurement of digital tools they can u...

Companies all over Europe are scrambling to audit the accessibility of their websites and mobile apps, so they have a chance of fixing their WCAG compliance by the European Accessibility Act deadline of June 28th 2025.

One thing that often is overlooked, however, is what happens when you’ve reached WCAG 2.1 AA compliance. Whether you have a website or app, in Europe or outside Europe, it’s essential to ensure that you maintain your accessibility compliance over its whole lifecycle, when new pages are added to a site, or new features are added in an app update. This mean...

Our team have been working in accessibility for many, many years.

During that time, we’ve had to debunk many accessibility ‘myths’ in the minds of many people in organisations we work with, whether they’re Developers, Content Authors, Designers, Testers or Procurement Managers.

All of these myths hold people back from doing accessibility well, or even doing it at all. Some myths have been around for as long as we have (e.g. websites can be 100% accessible). Others are more recent (e.g. AI tools can fix accessibility).

In this session, our team share th...

2024 was a big year for accessibility, with more and more companies committing to get accessibility right, WCAG 2.2 slightly moving the goalposts, and different AIs proving useful tools for accessibility or total red-herrings.

In this essential session, our CEO Jonathan Hassell looks back at what we learned about what’s working best to help organisations deliver accessibility in 2024, and how we believe new technologies, devices, laws, and regulations will impact organisations in the next 12 months.

Here’s our top 10 Accessibility Trends for 2025 that matter:
Accessibility Legislation is getting tougher (the EAA now has teeth, and WCAG 2.2 is b...

It’s great to see employers embracing Diversity, Equity and Inclusion.

However, the gap between the intention of inclusion and its reality can be vast. Not being able to fully access internal tools and communications can be frustrating at best and excluding at worst – whether that’s being unable to tab through a purchasing system for employees who find using a mouse a challenge, to getting the right information from RAG status charts if you’re colour-blind, or viewing company videos that don’t come with captions.

Everyone in an organisation has a role to play in enablin...

Accessibility can at times be overwhelming with multiple strands, projects, handovers and tasks to complete. In this webinar, we share what we think are smarter ways of working when it comes to accessibility, so that you maximise your time, energy and budget and get the most benefit out of every piece of work you undertake. In this webinar, with special guests from our client, ServiceNow, we discuss the benefits of:
Design reviews vs Accessibility TestingJourney review vs WCAG reviewSpeed Dating vs guessing what customers thinkThe value of a great briefingLive Audits vs full auditUser Experience vs ComplianceIn the session...

AI has the potential to transform many aspects of IT. So how it can help with accessibility? In this webinar we look at the pros and cons of various uses of AI in accessibility, to help you understand where it can accelerate your accessibility efforts, where you need to take care in using it, and how to separate the hype from the opportunities. Find out about:
AI in accessibility testing – its strengths and limitations, and when human input is requiredAI in assistive technologies – strengths and limitations of AI in screen readers and text summary toolsHow to think about accessibility when...

WCAG is the most globally used and commonly understood set of accessibility guidelines used by organisations to ensure the accessibility of websites, apps and other digital comms for people with disabilities. It’s the yard stick by which the accessibility of digital products is usually measured.

However, while it is brilliant in many areas, there are many elements of accessibility and needs of people with disabilities that the current version of WCAG (2.2) doesn’t adequately cover.

WCAG 3.0 will expand into some of these in the future. But how do you bring that future into the work you’...

Every year we invite you to ask our CEO Jonathan Hassell to answer your accessibility questions.

 With 24 years of experience in accessibility, at technical and strategic levels, Jonathan can answer almost anything accessibility related.

In this webinar, listen to him answer wide range of questions including;
How do I prove the value of accessibilityHow do I drive accessibility in communications in my organisation?What are the legal requirements? And how will they change?How to ensure 3rd party accessibilityHow does WCAG apply to native apps, streaming services, or hardware?What to think about when doing C...

Today, your thinking about accessibility needs to go way beyond the web and apps.

People in every organisation in the world are creating emails, Word, PowerPoint and Excel documents every day and saving and sharing these as PDFs with colleagues and customers.

These need to accessible too.

Here we discuss how to make all these different types of document accessible. We cover
What you need to meet WCAG for documents, and why sometimes you need to go beyond WCAGHow to shift people’s mindsets to spend time in improving document accessibilityHow to embed ac...

Accessibility Statements are often used by organisations as an alternative to making their websites accessible. However, they were originally created to help improve the communication between organisations and users of their websites or apps who have disabilities.

In this webinar, Jonathan Hassell, who wrote the initial guidance for accessibility statements in BS 8878, discusses what statements are for, who they are for, why the rules for writing them differ in different countries, and how best to write them to mitigate legal and regulatory threats.

He also clarifies the differences and similarities between them and VPATs and Accessibility...

In recent years the term ‘vulnerability’ has become increasingly used in regulated industries like banking and utilities.

Many people can have characteristics of vulnerability – due to poor health, disability, neurodiversity, anxiety, ageing or a mental health condition, a life event such as a new caring responsibility, or low resilience to financial shocks such as the cost of living crisis.

Everyone needs digital information provided about products and services to be easy to understand, and customer-service lines to understand their specific needs. The link between vulnerability and accessibility is clear. 

But, if you want to enable...

We spend a lot of time helping organisations plan for improving accessibility, getting their key stakeholders on board, securing budget, and helping them develop Accessibility Centres of Excellence to drive consistent accessibility delivery.

But as you do this where you work, once you’ve achieved some of these milestones, how can you ensure your improved accessibility credentials are communicated as a benefit to your organisation, internally and externally?

In the last few years, we’ve seen (and driven) a rise in the recognition that accessibility is receiving publicly, in the Press and Awards.

So, in t...

In Europe, the European Accessibility Act’s deadline of June 28 2025 to make websites, apps and digital products from public and private sector organisations compliant with accessibility guidelines is just over a year away.

In the USA, the DOJ NPRM about accessible websites of state and local governments, and Mandate M-24-08 to Strengthen Digital Accessibility and the Management of Section 508 of the Rehabilitation Act, will have an impact on public sector organisations and SAAS companies and digital agencies who sell services and products to them.

These new legal instruments are having a huge impact on why or...

Baby Boomers are the wealthiest generation on the planet. The over-70s are the UK’s most online adults after twentysomethings, with considerable spending power.

But rarely do people talk about the digital needs of the ageing population, and the link between these and accessibility. In this webinar, we discussed why organisations should care about serving ageing customers, what older people want from digital, and what you can do to attract and retain this often ignored and undervalued digital audience.

This podcast draws from our recent research report ‘A golden opportunity – Are you serving the needs of old...

2023 was a big year for accessibility, with more and more companies committing to get accessibility right, WCAG 2.2 slightly moving the goalposts, and different AIs proving useful tools for accessibility or total red-herrings.

In this essential webinar, our CEO Jonathan Hassell looks back at what we learned about what works in accessibility in 2023, and how we believe new technologies, devices, laws and regulations will impact the next 12 months. 

Here’s a flavour of some of the topics covered:
How accessibility can help you support the needs of vulnerable and ageing audiences – which are hot for 2024How the E...

If you want to deliver brilliant, accessible products and services, you need to know that you can rely on your development team to deliver their part of accessibility.

In this webinar, we explore how you can ensure that your developers have the right capability to deliver accessibility in the sorts of products you’re asking them to develop in 2023.

In this practical and insightful session, find out how to identify any gaps in knowledge (solid accessibility knowledge can’t be learned just via free videos). Know what proper accessibility training for Web Developers looks like, and why...

How do you approach accessibility when you’re a multi-national organisation? While the objectives and the desire to achieve them are often the same globally, many local factors need to be considered. 

In this webinar Jonathan Hassell and Peter Bricknell tackle how to meet the challenges of different laws and regulations in different countries, and how they require different things for customers or staff and different types of digital techs.

They look at how to balance central objectives with local sensitivities and cultures, and how to be agile in the field whilst maintaining global consistency.

The new version of WCAG 2.2 was launched in October 2023.

We’ve been getting lots of questions about it from across our clients and the accessibility community.

So this massively popular webinar discusses everything you need to know. We covered the practical things: What are the changes WCAG 2.2 brings? What do they mean for you and your users? What should you do about it? We also discussed where WCAG 2.2 sits in the context of accessibility guideline changes: Who are the changes meant to help? Is this enough for full inclusion now, or are guidelines for the needs of...

As organisations mature in accessibility, they often recruit experts to manage it internally, moving from dependence on suppliers or tools for their accessibility.

So what should you do with internal experts? What should you use expert accessibility suppliers to do? And what could you do with your current staff, with the right training and tools?

In this webinar we explore how best to support your organisation’s accessibility needs, whatever its size, across 5 aspects of accessibility: audits & testing, PDF & document remediation, training, technical support for product creation, and strategy.

This audio was originally recorded as...

It’s true that you can’t do everything, for everyone, all of the time.So prioritising accessibility demands can be a real challenge for all organisations no matter where they are in their accessibility journey…
It could be that you’re faced with a 100-page accessibility audit and don’t know where to start. What do I fix first? What’s urgent and important? What’s the risk, what’s the effort needed to do each fix? How do we prioritise?Or maybe you need to work out how to prioritise accessibility spend in your testing budget. What’s the best value a...

If you want to get buy-in to accessibility to get funding and make change happen, then this is what you need. In it, we share 5 proven strategies to get the investment and commitment from your Senior Stakeholders.

Whether your battle is getting a share of Diversity & Inclusion budgets, showing the Board the difference accessibility makes to your customers or employees, how it can help you sell your products, or demonstrating how your competitors are investing in it, we provide persuasive arguments and tools to help you make a step-change in the funding for your accessibility strategy.

...

In 2023 many organisations are getting serious about accessibility. After public commitments from senior leaders, they often recruit someone to create an Accessibility Centre of Excellence (ACE) to embed accessibility throughout the organisation.

This makes perfect sense. However, the skills needed to be an Accessibility Strategist and Leader are different from those needed to be an Accessibility Specialist.

We’ve helped many Heads of Accessibility make this transition, from testing for accessibility and fixing it in products, to working with teams all over the company to embed motivation and structured delivery of accessibility in all the work th...

Almost all organisations want to improve their accessibility.

But what should be their aim: WCAG 2.0 AA, WCAG 2.1 AA, people with disabilities being able to use their site/app/campaign? And what’s the best way of testing if you got there: getting a tool to automate accessibility testing, getting a WCAG audit, doing one of our Live Audits, asking your usability testers to include people with disabilities in their testing, training your people to audit things themselves?

And how do all of these impact the most important thing – fixing the issues you find, not just doing the...

Diversity & Inclusion strategies often neglect a focus on accessibility as a way of delivering inclusion for staff with disabilities.

Accessibility strategies often neglect a focus on staff, concentrating just on customers with disabilities.

People in each of the two disciplines often miss their common aims, by not doing enough to understand each other.

Our CEO Jonathan Hassell is joined by Diversity & Inclusion expert Toby Mildon, to explore the overlap between D&I and accessibility and show how together they can help drive a cohesive inclusion strategy.

Jonathan and Toby have worked together...

Neurodiversity is a hot topic right now.

Organisations are looking to hire people who are autistic & dyslexic because of the diversity of thinking they can bring to their workforce. But how do you make sure your organisation is set up to be able to recruit neurodiverse people and enable them to thrive in your working culture, especially when it comes to your digital communications, tools, and meeting practices?

Unfortunately, the needs of neurodiverse people are not well represented in the technical standards for delivering accessibility in websites and apps – the WCAG Web Content Accessibility Guidelines. Here yo...

In this webinar, our consultant, Peter Bricknell welcomed 4 guests (both buyers and vendors of SaaS) to talk about why accessibility is essential to their procurement and sales in 2023:
Lisa Harper, Senior Digital Governance Manager at HSBC,Suraj Kika, CEO and Founder at Jadu,Eamon McErlean, VP of Accessibility at ServiceNow,Denise Wood, Digital Accessibility Lead at PWC.Listen to them talk about their experiences and answer questions like why they care about accessibility (what’s the size of the prize for them); how to ensure SAAS accessibility documentation is trustworthy; how buyers and vendors can best work together to de...

This is an audio recording of a fast-paced webinar, where CEO Jonathan Hassell answered 30 strategic and technical accessibility questions asked by our webinar audience.

So whether you're a product manager or web developer, whether you want to know what to prioritise after an audit or what’s the best practice in the accessibility of text, there's something in here for everyone.
This audio was originally recorded as a webinar.

If you'd like to access the webinar and see the accompanying slides and transcript you can find it here https://www.hassellinclusion.com/webinars/jonathan-hassell-answers-questions-on-accessible-design-in-2022/

How do you get your boss to buy into accessibility? Accessibility takes time and money, so getting teammates and budget holders on side is essential.

Here, Jonathan Hassell and Pete Bricknell share the skills and tools to make that happen, turning accessibility from a handful of passionate experts into full company buy-in.

They share advice and ideas on how to persuade your bosses to invest in accessibility by sharing the benefits that will help them win.

This audio was originally recorded as a webinar.

If you'd like to access the webinar and...

Some of the world's greatest innovations were initially made for people who have disabilities.

So this time the Hassell Inclusion team are looking how product teams can be helped to think differently by engaging with the views of people with disabilities about their products.

You’ll learn: why accessible ATMs don’t work for all people with disabilities, but a cheap way of providing in-journey entertainment via people’s own devices just might; why people who have difficulty holding devices might be a key demographic for sales of smart glasses; how some of the greatest innovations of all...

Due to Covid-19 many organisations are pivoting to digital, or are under pressure to accelerate their existing digital roadmap. So you do you make sure you don't forget accessibility while you're doing that?

So this time the Hassell Inclusion team are discussing how to deliver accessibility while you’re racing.

You’ll learn: why asking your customers and staff what’s most important for them will help you focus your time, how “little and often” expert support can help you include accessibility when you’re updating your site, how best to avoid public criticism by communicating with custome...