The Cambridge Marketing Podcast
The Cambridge Marketing Podcast offers unrivalled insight into all aspects of marketing, with detailed and informed expertise and analysis from weekly guests on a range of different subjects. A must-listen for anyone working in the industry or currently engaged in a marketing qualification.
Opinionated Marketers on WATERPEDIA
This week our Opinionated Marketers explore new solutions to water scarcity, and a new strategy from Encyclopaedia Britannica.
Further reading here: https://www.bloomberg.com/news/articles/2024-03-18/encyclopaedia-britannica-seeking-1-billion-valuation-in-ipo
Careers Toolkit
This week my guest is Mark Herschberg, who talks us through the âCareer Toolkitâ. Heâll explain why mindset plays a vital role in your career, what your âlongâ and âshortâ sides are, and how you execute a career plan.
Opinionated Marketers on: SURGE PRICING
This week we discuss surge and dynamic pricing, their differences, and what you need to know as a marketer.
Opinionated Marketers on: SURGE PRICING
This week we discuss surge and dynamic pricing, their differences, and what you need to know as a marketer.
Starting a New Job
This week my guest is BBC TV presenter and celebrity farmer Adam Henson who's spent some time away from his farm, looking at just how long it can take to settle into a new job. Essential listening for anyone in an apprenticeship, or about to start work for the first time.
Opinionated Marketers on: GROWTH SECTORS
This week our Opinionated Marketers look at growth in a variety of different sectors; everything from AI to Tobacco.
Brand Extensions
As the BBC propose four new 'spin-off' radio stations for the United Kingdom, this week we discuss Brand Extensions. We'll explore why the BBC plan to use existing radio station names rather than launching new ones - and other ways of growing a brand. Kiran Kapur and Thomas McAlinden discuss.
Opinionated Marketers on: GROWTH OPPORTUNITIES
In a new sub-series, our Opinionated Marketers look at Growth Opportunities. This week, everything from the pet market to climate change comes under the microscope. Hosted by Kiran Kapur and Charles Nixon of Cambridge Marketing College.
Marketing a Cathedral
This week we take another look at marketing in the third sector, and my guest is Paul Stainton - Director of Marketing and Communications at Peterborough Cathedral. We discuss the challenges of marketing a place of worship, who his competitors are and how their marketing approach has recently changed.
Opinionated Marketers on: LINKEDIN
Is there just a chance you're spending too much time on Linkedin? Opinionated Marketer Charles Nixon thinks so!