The Cambridge Marketing Podcast

10 Episodes
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By: LightBlueMedia

The Cambridge Marketing Podcast offers unrivalled insight into all aspects of marketing, with detailed and informed expertise and analysis from weekly guests on a range of different subjects. A must-listen for anyone working in the industry or currently engaged in a marketing qualification.

Opinionated Marketers on WATERPEDIA
#267
03/19/2024

This week our Opinionated Marketers explore new solutions to water scarcity, and a new strategy from Encyclopaedia Britannica.

Further reading here: https://www.bloomberg.com/news/articles/2024-03-18/encyclopaedia-britannica-seeking-1-billion-valuation-in-ipo


Careers Toolkit
#266
03/15/2024

This week my guest is Mark Herschberg, who talks us through the ‘Career Toolkit’.  He’ll explain why mindset plays a vital role in your career, what your ‘long’ and ‘short’ sides are, and how you execute a career plan.


Opinionated Marketers on: SURGE PRICING
#265
03/12/2024

This week we discuss surge and dynamic pricing, their differences, and what you need to know as a marketer.


Opinionated Marketers on: SURGE PRICING
#265
03/12/2024

This week we discuss surge and dynamic pricing, their differences, and what you need to know as a marketer.


Starting a New Job
#264
03/08/2024

This week my guest is BBC TV presenter and celebrity farmer Adam Henson who's spent some time away from his farm, looking at just how long it can take to settle into a new job.  Essential listening for anyone in an apprenticeship, or about to start work for the first time.


Opinionated Marketers on: GROWTH SECTORS
#263
03/05/2024

This week our Opinionated Marketers look at growth in a variety of different sectors; everything from AI to Tobacco.


Brand Extensions
#262
02/29/2024

As the BBC propose four new 'spin-off' radio stations for the United Kingdom, this week we discuss Brand Extensions.  We'll explore why the BBC plan to use existing radio station names rather than launching new ones - and other ways of growing a brand.  Kiran Kapur and Thomas McAlinden discuss.


Opinionated Marketers on: GROWTH OPPORTUNITIES
#261
02/27/2024

In a new sub-series, our Opinionated Marketers look at Growth Opportunities.  This week, everything from the pet market to climate change comes under the microscope.  Hosted by Kiran Kapur and Charles Nixon of Cambridge Marketing College.


Marketing a Cathedral
#259
02/23/2024

This week we take another look at marketing in the third sector, and my guest is Paul Stainton - Director of Marketing and Communications at Peterborough Cathedral.  We discuss the challenges of marketing a place of worship, who his competitors are and how their marketing approach has recently changed.


Opinionated Marketers on: LINKEDIN
#260
02/20/2024

Is there just a chance you're spending too much time on Linkedin?  Opinionated Marketer Charles Nixon thinks so!