How long have you been meaning to review your counselling fees?

You know it's something you probably ought to do, but then you think about telling your clients, worry about how they'll react, and somehow it gets pushed to the bottom of the list. Again.

But what if there's something about the way we approach increasing counselling fees that's making the whole thing harder than it needs to be?

In this episode, I'm sharing an idea that could make reviewing your fees feel a whole lot less daunting. And it might make a...

'Nobody Around Here Can Afford Counselling.' But How Do You Know?

What if you're earning less from your private practice than you could be, simply because of something you've convinced yourself is true?

Ouch.

It's surprisingly easy to make decisions about your business based on what you think people want, need or can afford. And those decisions could be costing you money.

The annoying thing is, you might not even realise you're doing it.

And what if questioning just one or two of those decisions could make a...

You’ve been paying for that online directory for months.maybe even years.

It doesn’t seem to be bringing you many clients, so perhaps you should cancel it. Except... what if you cancel it today and next week the perfect client would have found you there?

So how do you know when to keep paying, when to change something - and when it really is time to call it a day?

In this episode, I’m using a real question from GYPP member Tony to help you work that out.

Links...

Does blogging still work – especially now AI can answer almost any question in seconds?

It’s a fair question. Because if you’re going to spend a couple of hours writing a blog, you want it to do more than sit looking pretty on your website.

But perhaps we’ve been judging whether a blog ‘works’ in completely the wrong way.

In this episode, I’m looking at what’s changed, what hasn’t – and why getting found might only be half the story.

Links mentioned in this episode

HubSpot – The 2025 S...

What’s the best way to market your private practice?

You might expect me to have a straightforward answer to that. After all, I’ve been helping counsellors with their marketing for years.

But I don’t.

And actually, I think that matters.

In this episode, I’m looking at why the question we tend to ask about marketing might not be the most useful one — and what to ask instead if you want to spend less time wondering what you ‘should’ be doing.

Find Your Focus

If you’re doin...

Have you ever had something on your to-do list for so long that it’s somehow become enormous in your head?

I was watching one of my slightly addictive decluttering videos recently when a woman tackled a job she’d been putting off for three years.

It took her 12 minutes.

And watching her made me realise something about the way we approach marketing our private practices.

In this episode, I’m talking about what happens when all those things you could be doing start merging into one enormous job, and the questi...

You wanted to be a counsellor. You did the training, the placements, the supervision, the nerve-racking first client... and then somehow you ended up worrying about websites, directories, SEO, marketing and whether you're doing enough to get clients.

But what did you actually want all this for?

In this episode, we're looking beyond ‘I need more clients’ and thinking about the working life you were hoping counselling would give you — and whether the things taking up your attention now are actually moving you towards it.

I talk about:

How much time are you wasting trying to save time?

How many times have you decided that THIS is the week you’re finally going to get organised?

Maybe you’ve bought a new notebook, downloaded an app or spent hours setting up a system that is definitely going to make everything easier.

I’ve been doing exactly that while getting ready to launch Find Your Focus. And after several attempts, one impressive system created by a friend and four or five hours trying to make something work, I realised I might have been g...

Should Counsellors Use Testimonials and Google Reviews?

Testimonials are brilliant for marketing. They build trust, offer reassurance and give someone an insight into what it might be like to work with you.

So surely asking a happy client for one is a no-brainer?

Well... when you're a counsellor, it's a little more complicated than that.

I've noticed the question of testimonials and Google reviews coming up again recently, although it's a debate that's been rumbling around in counselling circles for as long as I can remember.

So in this...

You’d think that after creating hundreds of blogs, podcasts and YouTube videos between us, my friend and counsellor Sarah Dosanjh and I would have this content creation thing pretty much sorted by now.

You’d be wrong.

Recently, we’ve both missed some of our usual publishing dates, which got us talking about consistency, what keeps us creating after all these years and, more importantly, why we’re still doing it.

Because yes, creating useful content can help people find you and ultimately bring you clients. We are running businesses, after all.

But...

Why People Stop Going to Counselling – And Never Come Back

Have you ever found yourself wondering why a client came to one or two sessions… and then never booked again?

It's one of the hardest parts of being a counsellor. Your mind starts trying to fill in the blanks. You replay conversations, question yourself and wonder whether there was something you missed.

But what if you've been asking the wrong question?

In this episode, we're looking at a different way of thinking about clients who don't continue with counselling. One that coul...

Have You Lost Your Mojo?

Have you ever found yourself thinking, 'I just can't be bothered anymore'?

Perhaps you're putting things off, struggling to get motivated or wondering whether you've simply fallen out of love with private practice. Maybe you've even caught yourself thinking, 'Shall I just pack it all in and go and get a 'proper' job?'

If so, you're definitely not the only one.

In this episode, I'm talking about those times when your motivation seems to disappear and everything suddenly feels like hard work. More importantly, I'm...

Have you ever wondered whether your website makes as much sense to your future clients as it does to you?

One of the things I've noticed after reviewing hundreds of counselling websites is that it's surprisingly easy to forget what it's like not to know what we know. We naturally write using the language we've spent years learning, often without realising that some of those words can leave potential clients feeling uncertain or out of their depth.

In this episode, I'm sharing a simple way to look at your website through your future client's eyes...

You've spent time creating a professional website. It looks good, you've explained what you do, and you're proud of how it represents your practice.

So why aren't more people getting in touch?

In this episode, I'm exploring one of the biggest misconceptions about counselling websites. It isn't always the design, your qualifications or even your SEO that's stopping people from contacting you.

Instead, we'll look at what might really be happening when someone lands on your website and leaves without taking the next step.

If you've ever wondered why your website...

Running a private practice teaches us all sorts of practical things. We learn about websites, marketing, SEO, blogging, Google Business Profiles... the list goes on. But what if some of the biggest lessons have nothing to do with marketing at all?

This week, I share something that happened during the recent UK heatwave that completely caught me by surprise. After missing a podcast episode for the first time in 255 weeks, I found myself asking why taking a break felt so uncomfortable - and the answer wasn't what I expected.

It led me to think about...

Have you ever spent ages thinking about your homepage, your blogs or your directory profile... and then completely forgotten about your contact page?

You're not alone.

Most counsellors put a lot of effort into getting people to visit their website. But when someone finally decides they might want to get in touch, what happens next?

In this week's episode, I'm talking about one of the most overlooked pages on a counselling website - your contact page.

In this episode

We explore why your contact page matters far more than...

Have you ever had that experience where you attend a training course, read a book or listen to a podcast and realise you already know most of it?

That's what sparked this week's episode.

It's easy to assume that if something feels obvious to us, it must be obvious to everyone else too. But what if that's not true? What if some of the things you've stopped noticing are actually some of the most valuable things you know?

In this episode, I'm exploring why experienced counsellors often underestimate their own knowledge, how familiarity...

Do you ever get the feeling that everyone else has somehow worked it all out?

That they're more confident, more organised, more successful, and somehow managing to keep up with all the things you're convinced you should be doing?

Perhaps you've found yourself thinking:

'I should have sorted my website by now.'

'I should be posting more.'

'I should know what I'm doing by now.'

If any of that sounds familiar, you're not alone.

In this episode, I'm exploring a word that...

If you've ever looked at another counsellor's website and thought:

"That sounds really professional. Maybe I should say something like that."

… you're not alone.

Most counsellors learn how to be counsellors before they learn how to market themselves, so it's only natural that we look around at other websites and directory profiles for clues about what we're "supposed" to say.

The trouble is that when everybody uses the same language, potential clients can struggle to work out who they're looking at and whether that counsellor is the right fit for them.

What if the reason marketing feels so hard… is because you’ve been trying to do it in a way that doesn’t actually fit you?

Because so many counsellors believe they need to be:

And this conversation goes in a very different direction.

This week, I’m joined by the fabulous Melitta Campbell, award-winning business coach, TEDx speaker, and author of Value Whispering.

We talk about the kind of marketing that feels more human, more relationship-driven, and far more sus...

There are some blogs you sit down and plan, and then there are the ones that keep coming back when you’re trying to switch off.

This episode is about one of those.

It started with something I kept noticing about counsellors, and the more I saw it, the harder it became to ignore. Not just what people were struggling with, but what they were making it mean about themselves… and how much weight that was carrying.

I didn’t set out to write a blog about it. I just found myself wanting to say...

If you’ve come across terms like E-E-A-T or YMYL recently and thought…

“I feel like I should know what that means…”

You’re definitely not alone.

In this episode, I’m joined by Theo Ruby - someone I’ve worked with for years and regularly refer people to when they need help with the tech and SEO side of their website.

We’re talking about what’s actually changing when it comes to Google… and why, for once, it’s actually good news for counsellors.

What we cover in this episode

W...

There are a few things I see on counselling websites all the time.

They’re not big, obvious mistakes. In fact, they’re usually things you’ve added because you’re trying to do things properly - be clear, professional, and helpful.

But the way they show up can quietly change how your website feels to someone who’s already unsure about reaching out.

And that small shift?

It can be enough to make someone hesitate… or leave.

In this episode, I’m talking through three of the most common things...

How do you feel when you hear the word 'niche'?

Because for a lot of counsellors, that’s the moment things start to feel… harder.

What sounds simple on the surface can quickly turn into overthinking, second-guessing, and feeling like you need to get it 'right'.

And that can be where everything stalls.

So ithis episode, I’m sharing something I’ve noticed over the years, and why I’ve stopped using the word 'niche' altogether.

Because the problem isn’t always what we think it is.

Inside this...

There’s something that doesn’t quite add up in counselling...

We’re trained to be a blank slate…

and yet we’re also trying to build connection, trust, and a sense that someone feels understood before they even reach out.

So where’s the line?

In this episode, I’m joined by Rainbow Tomes, a counsellor, coach and trainer who describes themselves as a ‘mum on a mission’.

Their work is shaped by lived experience, a strong sense of purpose, and a drive to challenge the systems that don’t always suppo...

There’s nothing wrong with most counselling websites.

They’re thoughtful. Careful. Full of good intentions.

And yet… people still leave.

In this episode, I’m talking about something I see all the time, websites that are trying to say too much. Not because you’ve got it wrong, but because you care, and you want to get it right.

I share what’s really going on when someone lands on your homepage, why adding more can actually make it harder for someone to choose you, and what to shift so the right cl...

There are a lot of counsellors out there.

And if you’ve ever looked at your website and thought,

this sounds fine… but it doesn’t really sound like me,

this episode will likely hit close to home.

Because clients aren’t choosing based on qualifications alone.

They’re choosing based on something much harder to define,

but much easier to feel.

In this episode, I’m exploring what’s really going on when someone is deciding who to work with, why two counsellors who look similar o...

Counsellor or Clone: Breaking Through the Monotony of Online Directories

If your directory profile sounds like everyone else’s, this might be why...

If your counselling directory profile isn’t bringing in enquiries, it might not be what you think.

Because often, it’s not about your qualifications…

or your experience…

or even your approach.

It’s because your profile sounds like everyone else’s.

In this episode, I’m sharing why so many counsellors end up blending in on online directories, and what’s really going on wh...

I talk a lot about connection in marketing.

How you build it, how you show it, and how it helps potential clients feel comfortable enough to reach out.

But there’s another way of looking at this: one that doesn’t get talked about as much.

And it might explain why someone can read everything you write… and still not take that next step.

In this episode, I’m exploring the know, like and trust factor, but from a slightly different angle. One that fits with the realities of being a counsell...

Many therapists worry about not getting enough clients in private practice.

But there’s another fear that rarely gets talked about.

What if you get too many?

In this episode, I explore a thoughtful email from therapist Laura, who is hesitant about marketing their practice - not because they don’t want clients, but because they are worried about over-committing and under-delivering.

We look at why this concern shows up for so many therapists, how it can influence your marketing decisions, and why avoiding visibility can sometimes lead to the feast-and-famine cycl...

You don’t need more time to blog.

You need it to stop feeling so big.

If you’re a counsellor who keeps meaning to write but never quite gets there, this episode explores what’s really getting in the way, and how to make blogging feel doable again.

And if you’ve ever wished someone would just hand you the structure so you could get on with it, I’ll also share how Framework First Blogging Method — my £9/month mini membership — gives you a ready-to-use blogging framework on the first Monday of every month.

How to Organise Blog Posts and Keep Track of Your Content

Do you know exactly what blog posts you’ve written?

Could you find the right one quickly if a potential client needed it?

Or does your content feel scattered, hard to see at a glance and harder to use?

In this episode, I’m talking about how to organise blog posts and keep track of your content so your blog becomes something you can actually use, not just something you keep adding to.

And I’ve created a FREE B...

Have you ever started a blog post full of energy… only to abandon it halfway through?

If that sounds familiar, this episode is for you.

We’re not talking about laziness, discipline or “needing to try harder.” We’re talking about what really happens in the middle of a blog post - the moment where doubt creeps in, decisions multiply, and suddenly it feels easier to step away than to finish.

In this episode, I explore:

There’s a lot of pressure to be visible all the time.

Post more. Show up more. Keep going.

But what if the marketing that actually works for you doesn’t need you to be constantly ‘on’?

In this episode, I’m talking about a steadier way to get found. The kind that keeps working long after you’ve finished writing.

If you’ve ever wondered whether there’s a calmer way to build your practice — this one’s worth a listen.

You don’t need to be everywhere.

You need to be r...

Could Email Counselling Be the Quiet Hero of Therapy?

With Chloe Foster – Email Counselling Academy

Correction: In this episode I incorrectly called Chloes business 'The Email MARKETING Academy', which was wrong. It's 'The Email COUNSELLING Academy': they work using email counselling, not email marketing.

Also, my sincere apologies to Chloe for any mistakes I made with their pronouns in the recording.

Do you think counselling has to mean sitting face-to-face (or screen-to-screen) with a client?

Well, in this episode, I’m joined by Chloe Foster (they/she), founder of the...

Blogging can feel surprisingly confusing, especially when you care about getting it right.

In this episode, I’m talking about why writing can feel heavy and muddled for therapists, even when you’re thoughtful, experienced, and genuinely good at your work. If blogging has ever left you questioning yourself, abandoning drafts, or wondering why it feels harder than it ‘should’, this one will likely feel familiar.

In this episode, we explore:

Perfectionism in Writing, and the Goal That Actually Helps

You already understand perfectionism. You’ve probably talked about it with clients many times.

But when it shows up in your own writing, that understanding can disappear very quickly.

In this episode, I look at perfectionism from a different angle – not as something that just makes writing harder, but as something that can stop you improving at all.

I share what happened when I first started blogging, why knowing the theory didn’t help in the moment, and the one goal that’s helped...

If you’ve ever wondered whether all that blogging is actually doing anything - especially when things feel quiet - this episode might feel like a deep breath.

Because sometimes the hardest part isn’t the writing - it’s sitting with the silence afterwards.

In this episode, we’re gently lifting the curtain on what might really be happening behind the scenes when nobody comments, nobody emails, and nobody says, “Hey that helped.”

And we’ll talk about the one mindset shift that can take you from anxious, second-guessing writer… to grounded, steady voice you...

Do you ever wonder whether your blog actually helps anyone?

That doubt is common and it makes sense. Blogging is often talked about as “marketing”, but there’s something more important happening underneath.

In this episode, we look at how your blog can quietly support someone who’s struggling, and help them take the first step towards counselling even before they feel ready to reach out.

You’ll hear about:

If marketing feels harder than it used to (especially on social media), you’re not imagining it.

So what is currently working?

In this episode, I’m talking about the quieter, more sustainable strategies that are actually helping counsellors stay visible and build trust in 2026.

After nearly 20 years of doing this, I’ve seen trends rise and fall. And I’ve also seen what holds steady, what keeps working even when the platforms, algorithms, or advice all change.

Whether you’re feeling a bit jaded with social media, wondering where your time’s bes...