The Channel Company Podcasts: Inside The Channel

The world around us continues to become more wirelessly connected by the day. With that open connectivity comes greater cybersecurity risks for both individuals and their businesses. As a result, there has never been more significance in finding security solutions that can also allow for increased productivity.

Jon Alba spoke with Paul Spencer, channel chief for T-Mobile, and Howard Holton, COO of GigaOm, about how connected laptops are emerging as a major solution for these cybersecurity threats. They also dive into how T-Mobile's T-SIMsecure SASE solution is separating itself from others in a crowded market.

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While many companies are just starting to explore AI in cybersecurity, Sophos has been using it for years. From machine learning to generative AI, they’ve been ahead of the curve in helping security teams stay proactive.

CRNtv host Sydney Neely speaks with Chester Wisniewski from Sophos about how AI is evolving and what it means for businesses and partners today.

The Evolution of AI in Cybersecurity: Sophos’ Leadership in AI

Sydney: Compared to competitors just now jumping on the AI bandwagon, how does Sophos’ long history with AI give security teams an advant...

The cybersecurity landscape is evolving, and managed service providers are at the center of growing security risks. Ransomware attacks, stolen credentials and misconfigured security tools continue to be top concerns, putting MSPs and their clients at risk. Compounding these threats is the cybersecurity skills gap, making it increasingly difficult for businesses to find the expertise needed to combat today’s sophisticated attacks.

To break down these challenges and provide actionable insights, Andrew Mundell, senior product marketing manager at Sophos, joins CRNtv’s Sydney Neely to discuss the biggest cyber threats MSPs face and how they can improve thei...

Joe, you're no stranger to our audience. Last time we spoke you were CTO, and now you're CEO of Sophos. What is your vision for Sophos in your new role?

Joe: I've been with Sophos for quite some time. This coming February is going to be my 10-year anniversary with the company. I've been in the cybersecurity industry for longer than we've been calling it the cybersecurity industry for over 30 years. My focus in my new role at Sophos is to crystallize and clarify our mission. And that is just unambiguously stating and demonstrating our l...

What were some of the biggest challenges you faced as an MSP?

Chris: The biggest challenges faced were shifting client conversations from price-based to value and solution-based discussions. Clients often focus on costs, but selling a security-first approach requires emphasizing the value MSPs provide. Partnering with Sophos benefited the business significantly, especially through their partner program, which offered tremendous support and valuable marketing materials. These resources helped educate clients and align goals between the MSP and Sophos. Sophos' synchronized security was a major factor in choosing their solutions. SyncSec allowed for a holistic view of c...

Circana's Mike Crosby details the trends and spending patterns solution providers should expect to see in the education market in 2024 and 2025, including the impact of AI. Education needs can vary significantly across different sectors, and there is opportunity to provide new hardware, software, and services for the channel.

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In this episode of Inside the Channel, we're tackling SMB cybersecurity challenges from the latest Sophos threat report and exploring how Sophos products empower MSPs against ransomware and cyber threats.

CRN's Jennifer Follett speaks with Circana's Mike Crosby about the PC refresh cycle expected to begin this year and push into 2025 and beyond, driven by the rise of AI and Microsoft's planned sunsetting of Windows 10. [Published April 2, 2024]

Learn how Sophos Incident Response Services quickly identifies and neutralizes threats. Listen as Marty Ward VP of Sophos Technology Group Operations and Communications shares how IR can extract insights to prevent similar issues in the future.

Jennifer Follett talks with Circana's Mike Crosby about the impact the economy, AI and other factors will have on channel sales expections this year and beyond. [Published Jan. 19, 2024]

CRN's Jennifer Follett talks with Circana's Mike Crosby about the influence AI is having on channel businesses, both in terms of the solutions they can sell to customers and the ways they can use it themselves. [Published Nov. 28, 2023]

Ransomware attacks are happening faster, dwell times are diminishing and attack hours are changing – listen in as John Shier, Field CTO, Threat Intelligence for Sophos discusses the latest cyberattack findings from the Active Adversary Report for Tech Leaders.

Jennifer Follett sits down with Mike Crosby to continue their conversation on landscape of B2B technology.

Scott Barlow and Dave Mareels from Sophos discuss the cyber threat landscape and the opportunities for MSPs with Sophos MDR. Learn how to drive the next phase of cybersecurity as a service with Sophos.

CRN's Jennifer Follett talks with Mike Crosby of Circana (formerly The NPD Group and IRI) about the software trends and opportunities the channel can capitalize on.

Jen Follett and Mike Crosby sit down to discuss upcoming expectations for the channel all the way into 2025.

Jennifer Follett of CRN and Mike Crosby of NPD discuss the different movement they're seeing in software and cloud developments, as well as which sectors are top performing.

Jennifer Follett of CRN and Mike Crosby of NPD discuss the different movement they're seeing in software and cloud developments, as well as which sectors are top performing.

CRN's Jennifer Follett sits down with NPD's Mike Crosby to discuss current trends and future expectations for resellers in the channel.

Amazon FSx for NetApp ONTAP allows the partner community to enable customers to swiftly migrate applications and run them on AWS using the same multi-protocol file storage workflows and data management capabilities they use today on premises, without having to change application code or how data is managed.

Organizations are now forced to adapt to new technologies and spread their data across multiple environments. This has driven up the need for hybrid cloud. FlexPod XCS from NetApp and Cisco is built for the modern cloud needs of your customers.

Due to the creation of new technologies and remote access needs, the cloud storage market is growing. NetApp and Google have the cloud solutions to meet your customers’ growing needs. Learn why Google chooses to partner with NetApp.

The pandemic triggered a tidal wave of new digital needs for businesses. There’s never been a better time for partnerships as we know the world belongs to the Data Driven. Hitachi Vantara is here to make that opportunity even more profitable for you.

In this episode of the Resiliency and Recovery Report, Ed Hannan, Andy Zollo, and Jeannine Edwards discuss the storage boom on the horizon, data security, and more.

Learn how the distributed workforce is here to stay, along with the security challenges it brings. You’ll also discover how existing technology ensures MSPs can solve customer challenges while sustaining and driving profitability.

Google Cloud channel chief Carolee Gearhart sits down to discuss how channel partners fit in to Google Cloud's strategy and what advice she'd give solution partners on how to tackle digital transformation during the COVID-19 pandemic.

Stacy Nethercoat, senior vice president of cloud solutions Americas at Tech Data, joins The Channel Company CEO Bob Skelley to explain how working from home has impacted demand for cloud services and how this has affected solution providers.

Heather Gonzalez, VP of marketing and strategic alliances at Technologent, sits down with The Channel Company CEO Bob Skelley to discuss how she has pivoted her marketing strategy to continue to stay in front of clients during the COVID-19 pandemic.

Konica Minolta channel chief Laura Blackmer joins The Channel Company CEO Bob Skelley to discuss strategies her team has deployed to support the channel during the coronavirus outbreak and how they're going to approach businesses re-opening.

Michael Chunn, VP of technology services at Gesa Credit Union, sits down with The Channel Company Bob Skelley to discuss working from home during the coronavirus pandemic and how it's shaped his company's flexibility on remote working moving forward.

Cascade Environmental CIO John Michael Gross sits down with The Channel Company CEO Bob Skelley to discuss his ever-changing priorities and how vendors and solution providers can best help his company during the coronavirus outbreak.

Dell Technologies channel chief Joyce Mullen sits down with The Channel Company CEO Bob Skelley to break down Dell's social responsibility commitment, the mobile workforce trends she's seeing and how Dell is supporting partners during COVID-19.

IT Hall of Famer and Global Technology Distribution Council CEO Frank Vitagliano sits down with The Channel Company CEO Bob Skelley to explain how distribution has been affected by COVID-19 and how he thinks business will be forever changed.

GreenPages CEO Ron Dupler sits down with The Channel Company CEO Bob Skelley to discuss the steps his company has taken to transition into working from home, how they've been assisting customers and how the world will change as a result of COVID-19.