The Roof Strategist Podcast by Adam Bensman

Burning the candle from both ends? 

That's what it feels like when a storm hits, especially as you look around and see competitors getting more than you are.

If you're working a storm right now, or preparing for the next one, this video will walk you through what’s worked for me.

=============

FREE TRAINING CENTER
https://adamsfreestuff.com/ 

FREE ROOFING MARKET REPORT:

https://roofmarketreport.com/

JOIN THE ROOFING & SOLAR REFORM ALLIANCE (RSRA)

https://www.rsra.org/join/ 

GET...

Getting less roofing leads from Google? You’re not alone.

It’s not only ChatGPT…

But because homeowners are sending AI Agents to do the research for them.

Like finding roofers, pricing, financing, reviews, and even scheduling appointments.

So if your website isn’t ‘AI Agent Friendly,’ the agent won’t be able to interact with your website and give the homeowner what they want.

I know this may sound far off, but the use of AI Agents is becoming the new normal.

I sat down with Marcus Sherida...

“What’s the best CRM for roofing?”

This question has been asked in 194 posts and 491 comments inside RSRA.

The answer isn’t black and white because it’s not the right question to ask.

Instead, “What’s the best CRM for roofing for me?”

I will help you answer this question in this new video.

P.S. If you need personalized feedback evaluating the best CRM for you, join RSRA and post your question in the community. You can get real-world feedback from other Members. There are 514 comments in the community sa...

Are you interested in creating a recurring revenue stream for your roofing company? 

Most roofers immediately think that the answer is with commercial sales, but that's where most roofers go wrong. 

In this interview with commercial roofing expert Cody Kline, you’ll learn the simplest path to selling service contracts. 

And surprisingly, Cody recommends starting with residential sales (if that’s your bread and butter) instead of commercial. 

Watch this interview to learn why and how. 

=============

FREE TRAINING CENTER
https://adamsfreestuff.com/ 

FREE ROOFING MARKET REP...

This new rule on roof insurance just passed on March 18, 2026.
 
You’ll want to get ahead because it could significantly impact how you do business.

Watch this video to learn what you need to know.

SUMMARY:

The Federal Housing Financing Agency reversed a previous policy and now permits Fannie Mae and Freddie Mac to accept Actual Cash Value (ACV) roof coverage for single-family homes.

This change applies to all new mortgage applications and renewals.

In the video I break down:

1) What this could mean for hom...

Roofing company owners who care deeply about their teams often find themselves here. They realized that they might be overpaying commissions and don’t know what to do. In this video, I explain why old commission models are failing, and what many are doing in 2026.

=============

FREE TRAINING CENTER
https://adamsfreestuff.com/ 

FREE ROOFING MARKET REPORT:

https://roofmarketreport.com/

JOIN THE ROOFING & SOLAR REFORM ALLIANCE (RSRA)

https://www.rsra.org/join/ 

GET MY BOOK

https://a.co/d/7tsW3Lx <...

Profit margins have never been under as much pressure as they are right now.

Because today's roofing market is tight.

Contractors are competing on price while leads are running dry.

That's why today, more than ever, it's critically important to run a smart company by the numbers to protect your profits.

Inside RSRA, I hosted an Owners’ Round Table where we shared P&Ls and got a peek behind the curtain of fellow Member’s companies so we could all see what’s normal and what’s not.

We spotted...

My 1st year of roofing sales was off to a brutal start…

I knocked for about 6 weeks with nothing to show for it until this happened.

It was my first money-making lesson, and it happened while I was sitting in my truck pouring sweat and trembling with anxiety.

I made you this new video to tell you the story and share the 3 lessons I learned during my 1st year of roofing sales that made me successful.

I’m sharing this with you to help you be as successful as possible without maki...

Get the 2026 Roofing Marketing & Sales Playbook: https://secure.rsra.org/2026-roofing-marketing-sales-playbook/

---

Many roofers have been convinced that ‘branding’ is investing.

But in reality, they are practically lighting money on fire.

Knowing what branding is, and what it isn’t… Well, that’s the first place to start. 

So I sat down with marketing expert Jim Ahlin for a brutally honest conversation.

We uncovered the most expensive ‘branding moves’ that roofers are making right now.

=============

FREE TRAINING CENTER
https://adamsfreestuff.com/ 

FREE ROOFING M...

He was terrified to get in front of a camera.

Like most roofers, he figured content was for someone else.

But then something changed.

Meet Teddy, a serial entrepreneur who built and sold his last company for a 5x multiple because of his content.
 
Now he’s doing it again with his roofing company.

In this new interview, Teddy breaks down exactly how he's using video, AI, and SEO to build a sales machine from scratch.

If strategies like this light you up, you'll love being inside the...

Your team is on fire when you're around, but the moment you step away, their numbers drop.

You start asking yourself who's actually putting in the work.

There’s actually a studied reason for this.

It’s called the Hawthorne Effect.

I break down what it is, why it happens, and the fix in this new video.

This is the same concept we teach inside the Roofing & Solar Reform Alliance.

Accountability isn’t accidental.

It’s designed.

=============

FREE TRAINING CENTER
https...

Download the Roofing Market Report, 100% FREE: https://roofmarketreport.com/

-----

Most roofers are sitting on a goldmine and never use it.

It is not another lead source.

It is not another fancy tool.

It is the real words your customers already say on calls, texts, and appointments.

In this new interview, Michael and I break down 7 ways to use AI transcripts to drive sales, marketing, and higher close rates.

When you know why homeowners call, what they fear, and what makes them say yes, everything...

Which canvassing model is best for retail roofing sales? Setter vs. closer?

Whether you're a retail roofing company or making the transition from storm to retail, this is for you.

I breakdown:

1) Pros and cons of each
2) The skillset requirements for each one
3) Which model is best for you

I hope this video creates clarity for you.

P.S. When roofers need to switch from being storm-dependent to retail-driven, they join RSRA because we’re doing it together: https://www.rsra.org/join/

=============

FR...

Roofing sales are won or lost before the appointment even starts. Do these 5 things before every sales appointment, and close even more.

P.S. When roofers need to get serious about building a highly-skilled sales team, they join RSRA because the market is getting even tougher to compete with right now: https://www.rsra.org/join/

=============

FREE TRAINING CENTER
https://adamsfreestuff.com/ 

FREE ROOFING MARKET REPORT:

https://roofmarketreport.com/

FREE COACHING FROM MY AI CLONE
https://secure.rsra.org/adams-clone

JOIN THE R...

Sales professionals are artists because every word they use paints pictures in the prospect’s mind.

That's what separates amateurs who think that because they are ‘good with people’ or a ‘smooth talker’ from true professionals.

After personally selling, marketing, and training sales people for the last 15 years, I have analyzed and tested different words and phrases to discover something very interesting.

There are 11 words that strengthen close rates, and I explain why in this new video.

I am sharing this to inspire you to become a more effective and intentional communicat...

I got started in roofing sales in 2011 as a broke massage therapist making under $19k a year. We hand-measured roofs and used fax machines for material orders. Here are the 5 things I’d do differently if I started over in 2026.

P.S. When roofers are feeling the pressure of industry changes, they join RSRA because we grow through them together. https://www.rsra.org/join/

=============

FREE TRAINING CENTER
https://adamsfreestuff.com/ 

FREE ROOFING MARKET REPORT:

https://roofmarketreport.com/

FREE COACHING FROM MY AI CLONE
https://sec...

The companies I ‘secret shopped’ asked me to do it because I offered to give them personalized coaching feedback (and they gave me permission to use the recordings). This is the kind of feedback we give each other inside RSRA. https://www.rsra.org/join/

=============

FREE TRAINING CENTER
https://adamsfreestuff.com/ 

FREE ROOFING MARKET REPORT:

https://roofmarketreport.com/

FREE COACHING FROM MY AI CLONE
https://secure.rsra.org/adams-clone

JOIN THE ROOFING & SOLAR REFORM ALLIANCE (RSRA)

https://www.rsra.org/join/ 

...

Get The Full 2025-2028 Roofing Market Report: https://roofmarketreport.com/

=============

FREE TRAINING CENTER
https://adamsfreestuff.com/ 

FREE ROOFING MARKET REPORT:

https://roofmarketreport.com/

FREE COACHING FROM MY AI CLONE
https://secure.rsra.org/adams-clone

JOIN THE ROOFING & SOLAR REFORM ALLIANCE (RSRA)

https://www.rsra.org/join/ 

GET MY BOOK

https://a.co/d/7tsW3Lx 

GET A ROOFING SALES JOB

https://secure.rsra.org/find-a-job 

CONTACT

Join RSRA to get feedback + coaching on your content: https://www.rsra.org/join/

Joe's New FREE Course: https://course.contractordynamics.com/

=============

FREE TRAINING CENTER
https://adamsfreestuff.com/ 

FREE ROOFING MARKET REPORT:

https://roofmarketreport.com/

FREE COACHING FROM MY AI CLONE
https://secure.rsra.org/adams-clone

JOIN THE ROOFING & SOLAR REFORM ALLIANCE (RSRA)

https://www.rsra.org/join/ 

GET MY BOOK

https://a.co/d/7tsW3Lx 

GET A ROOFING SALES JOB...

Download the Roof Market Report, 100% FREE: https://secure.rsra.org/roofing-market-report/

=============

FREE TRAINING CENTER
https://adamsfreestuff.com/ 

FREE ROOFING MARKET REPORT:

https://roofmarketreport.com/

FREE COACHING FROM MY AI CLONE
https://secure.rsra.org/adams-clone

JOIN THE ROOFING & SOLAR REFORM ALLIANCE (RSRA)

https://www.rsra.org/join/ 

GET MY BOOK

https://a.co/d/7tsW3Lx 

GET A ROOFING SALES JOB

https://secure.rsra.org/find-a-job 

CONT...

Have you spent money on AI tools this year?

And your overhead has gone up, but your sales have not?

I just sat down with Ryan Fontaine, an AI developer who's worked with Fortune 500 companies and government agencies worldwide. He's also built AI tools specifically for roofers like Roof Hawk and Storm Scout.

If you're serious about using AI to grow your business, then watch this interview to learn:

-The 5 best AI use cases for roofing companies.
-What to use AI for, and what NOT to use AI for.
...

Roofing Market Report: https://roofmarketreport.com/
---

Tim Brown runs one of roofings most well known marketing agencies… and now he’s starting his own roofing company.

He’s entering the market in one of the worst times in recent history.

Will his expertise as a marketer give him a competitive advantage, or will his strategy fail?

I interviewed Tim to find out how a professional marketer like him would launch a new roofing company in 2026.

I openly disagreed with some of his strategies, but I’m open to being...

Roofing Market Report: https://roofmarketreport.com/

---

I was interviewed by AJ Briley, CEO of ProLine at the IRE.

He asked me about the state of the roofing industry, where we are going, and what I predict. 

Watch this interview to learn: 

1) Why leads are down. 
2) Why lead costs are going up. 
3) The struggle of retaining sales reps. 
4) What homeowners really want.
5) The 2026 ‘Playbook’ for roofers. 

If you’re nervous about 2026, allow me to share some words of encouragement.

There’s smart plays to...

His best year was selling 585 roofs totalling $18.7 million in residential sales. 

I ran into Dan at the IRE and we took over the ‘Master Your Craft’ booth for this special interview. 

Watch the full interview with industry legend Dan Walrack and learn: 

1) Why he pitches the way he does. 
2) How he starts every single morning. 
3) The sales opportunities most are overlooking in 2026.

He shared a lot more, and this was one of the most valuable conversations I’ve had. 

I hope it inspires you and your team like it insp...

EPISODE RESOURCES

Roofing Market Report: https://roofmarketreport.com/

WHY Discovery 50% off with the Code: Podcast50 https://whyinstitute.com/why-os-discovery/

=============

FREE TRAINING CENTER
https://adamsfreestuff.com/ 

FREE ROOFING MARKET REPORT:

https://roofmarketreport.com/

FREE COACHING FROM MY AI CLONE
https://secure.rsra.org/adams-clone

JOIN THE ROOFING & SOLAR REFORM ALLIANCE (RSRA)

https://www.rsra.org/join/ 

GET MY BOOK

https://a.co/d/7tsW3Lx 

GET A ROOFING SALES JOB

Roofing Market Report: https://roofmarketreport.com/

ChatGPT Announcement: https://openai.com/index/our-approach-to-advertising-and-expanding-access/

#rsra #roofingsales #roofingmarketing #roofingleads

=============

FREE TRAINING CENTER
https://adamsfreestuff.com/ 

FREE ROOFING MARKET REPORT:

https://roofmarketreport.com/

FREE COACHING FROM MY AI CLONE
https://secure.rsra.org/adams-clone

JOIN THE ROOFING & SOLAR REFORM ALLIANCE (RSRA)

https://www.rsra.org/join/ 

GET MY BOOK

https://a.co/d/7tsW3Lx 

GET A ROOFING SALES JOB

htt...

Roofing leads are down and costs are up.

That’s why I made this new video to show you 10 ways to get more leads without spending another dollar.

You’ll be able to start using at least 3 to 4 of these strategies right away.

P.S. You can get real-time feedback on your ads, website, landing pages, truck wraps, door hangers, direct mail letters and more as a Member of RSRA. Because marketing is the life-blood of your company. Do you want feedback on your marketing? Join us inside: https://www.rsra.org/join/

Join owners and managers like Nick who are building roofing companies that run without them: https://www.rsra.org/join/

Nick's Article in Roofing Contractor Magazine: https://www.roofingcontractor.com/articles/101558-blueprints-and-battle-plans

=============

FREE TRAINING CENTER
https://adamsfreestuff.com/ 

FREE ROOFING MARKET REPORT:

https://roofmarketreport.com/

FREE COACHING FROM MY AI CLONE
https://secure.rsra.org/adams-clone

JOIN THE ROOFING & SOLAR REFORM ALLIANCE (RSRA)

https://www.rsra.org/join/ 

GET MY BOOK

https://a.co...

Download the FREE 'Perfect Elevator Pitch' Cheat Sheet (no catch): https://secure.rsra.org/free-training-center/

=============

FREE TRAINING CENTER
https://adamsfreestuff.com/ 

FREE ROOFING MARKET REPORT:

https://roofmarketreport.com/

FREE COACHING FROM MY AI CLONE
https://secure.rsra.org/adams-clone

JOIN THE ROOFING & SOLAR REFORM ALLIANCE (RSRA)

https://www.rsra.org/join/ 

GET MY BOOK

https://a.co/d/7tsW3Lx 

GET A ROOFING SALES JOB

https://secure.rsra.org/find-a-job 

Stay ahead of the roofing industry changes. Download the 2025-2028 Roofing Market Report: https://roofmarketreport.com/

=============

FREE TRAINING CENTER
https://adamsfreestuff.com/ 

FREE ROOFING MARKET REPORT:

https://roofmarketreport.com/

FREE COACHING FROM MY AI CLONE
https://secure.rsra.org/adams-clone

JOIN THE ROOFING & SOLAR REFORM ALLIANCE (RSRA)

https://www.rsra.org/join/ 

GET MY BOOK

https://a.co/d/7tsW3Lx 

GET A ROOFING SALES JOB

https://secure.rsra.org/find-a-job 

2025-2028 Roofing Market Report: https://roofmarketreport.com/

=============

FREE TRAINING CENTER
https://adamsfreestuff.com/ 

FREE ROOFING MARKET REPORT:

https://roofmarketreport.com/

FREE COACHING FROM MY AI CLONE
https://secure.rsra.org/adams-clone

JOIN THE ROOFING & SOLAR REFORM ALLIANCE (RSRA)

https://www.rsra.org/join/ 

GET MY BOOK

https://a.co/d/7tsW3Lx 

GET A ROOFING SALES JOB

https://secure.rsra.org/find-a-job 

CONTACT

Email: help...

2025-2028 Roofing Market Report: https://roofmarketreport.com/

-------------

Nearly every roofer is shifting to retail…

Storm damage companies are struggling to shift their approach.

Retail companies are fighting rising lead costs.

So they’re shifting to d2d so they can get cost effective leads and have more control.

All you need to be successful is to nail the pitch and the process.

I just interviewed Dashaun Bryant (the Roof Hustler himself), and he dropped the exact framework he's using to train retail companies across the...

I just published this new video because this ethical concern has been weighing on me…

It's about financing storm damaged roofs.

And no, I'm not anti-financing.

But there's an ethical problem we need to address.

=============

FREE TRAINING CENTER
https://adamsfreestuff.com/ 

FREE ROOFING MARKET REPORT:

https://roofmarketreport.com/

FREE COACHING FROM MY AI CLONE
https://secure.rsra.org/adams-clone

JOIN THE ROOFING & SOLAR REFORM ALLIANCE (RSRA)

https://www.rsra.org/join/ 

GET...

FREE Roofing Sales & Growth Platform: https://adamsfreestuff.com/

------

Homeowners aren't answering the door like they used to.

They're tired of being pitched.

They're researching you before you leave their driveway.

Some are even asking ChatGPT what to do when a roofer shows up.

No joke (I even pulled up ChatGPT to show you exactly what it says).

The old transactional sales pitches aren’t working anymore.

Dashaun Bryant shared exactly what IS working in saturated markets like Dallas, Orlando, and Phoenix.

...

Get my 9-Step Marketing Agency Vetting Checklist inside my FREE Training & Growth Platform: https://adamsfreestuff.com/

=============

FREE TRAINING CENTER
https://adamsfreestuff.com/ 

FREE ROOFING MARKET REPORT:

https://roofmarketreport.com/

FREE COACHING FROM MY AI CLONE
https://secure.rsra.org/adams-clone

JOIN THE ROOFING & SOLAR REFORM ALLIANCE (RSRA)

https://www.rsra.org/join/ 

GET MY BOOK

https://a.co/d/7tsW3Lx 

GET A ROOFING SALES JOB

https://secure.rsra.org/find-a-job 

FREE Roofing Sales & Growth Platform: https://adamsfreestuff.com/

----

Objections are the primary reason you don't close the sale…

Even with a great presentation! 

These are the top objections and what to say back.

Think of it like a master class in objection handling.

Be a hero and share this in your team group chat because everyone will thank you for it.

I hope this helps you and your team deliver the best experience possible and earn more roofing customers!

=============

FREE TRA...

Writing job ads and job descriptions is torture… 

Staring at a blank screen, wondering where to start, questioning every word.

But last week I hired for a critical General Manager role, and I didn't need to write a single thing myself.

Instead, I just talked.

I spoke into my computer for about five minutes, describing exactly what I was looking for.

Then I used 3 no-cost AI tools to turn my rambling thoughts into a powerful job description and hiring ad.

The whole thing took less than 10 minutes.

2025-2028 Roofing Market Report: https://roofmarketreport.com/

FREE Roofing Sales & Growth Platform: https://adamsfreestuff.com/

-----

I used to think roofing sales was all about the pitch.

The strategies.

The daily habits.

And don't get me wrong, those matter.

But after years of training top performers, I discovered something unique.

The surprising factor isn't in what they do.

It's in who they are.

Their inner game.

Watch this new video breaking down the 7 inner qualities that separate...

2025-2028 Roofing Market Report: https://roofmarketreport.com/

FREE Roofing Sales & Growth Platform: https://adamsfreestuff.com/

-----

Homeowners are delaying roof replacements more than ever. But when you give them what they want, you can close the sale today. Here's the script to use.

=============

FREE TRAINING CENTER
https://adamsfreestuff.com/ 

FREE ROOFING MARKET REPORT:

https://roofmarketreport.com/

FREE COACHING FROM MY AI CLONE
https://secure.rsra.org/adams-clone

JOIN THE ROOFING & SOLAR REFORM ALLIANCE (RSRA)

https://www.r...

2025-2028 Roofing Market Report: https://roofmarketreport.com/

FREE Roofing Sales & Growth Platform: https://adamsfreestuff.com/

=============

FREE TRAINING CENTER
https://adamsfreestuff.com/ 

FREE ROOFING MARKET REPORT:

https://roofmarketreport.com/

FREE COACHING FROM MY AI CLONE
https://secure.rsra.org/adams-clone

JOIN THE ROOFING & SOLAR REFORM ALLIANCE (RSRA)

https://www.rsra.org/join/ 

GET MY BOOK

https://a.co/d/7tsW3Lx 

GET A ROOFING SALES JOB

https://secure.rsra.org/fin...