The Roof Strategist Podcast by Adam Bensman

You might be overpaying for roofing materials.

Some companies are paying up to 44% of their revenue.

But you won’t be after you watch this video.

Here are 7 negotiating tactics to get the lowest material prices possible.

Some companies might even negotiate an extra 3%, 5%, or 7% when you use all of these tactics together.

I hope this video helps you build a profitable, future-proof company.

P.S. We’re building profitable, future-proof companies together… the right way. Every day we are sharing our best strategies, supporting each other, and fi...

When you sign on with a digital agency, they put handcuffs on you.

So when you leave, you lose access to all the landing pages they built for you.

Guess what… not anymore!

Because the new ChatGPT 5 makes it easier than ever before to create high-converting landing pages in less than 8 minutes…

Even if you’re not tech-savvy.

Watch as I build a high-converting landing page using the new ChatGPT 5 that will probably outperform the landing pages that most agencies will build for you.

P.S. Stop rentin...

Ad costs are going up.

Your PPC and LSA budget isn’t going as far as it used to.

And the truth is… it’s only getting more competitive from here.

Private equity is throwing buckets of cash into roofing.

They’re trying to outbid the little guy.

But this isn’t doom and gloom.

It’s your chance to get more leads and more sales from what you’re already paying for.

That’s why I’m showing you the 4 CRM automations that you need to survive in...

If you hate sounding pushy, fake, or salesy… this is for you.

I’ll show you how to use these 7 methods of influence to close even more sales.

Watch this new video: How to influence without being pushy.

No sleaze. No tricks.
 
Just real influence that feels natural and honest.

I hope this helps you serve more people by being authentically you.

P.S. Be a hero and share this on to your team. They’ll thank you for it.

P.P.S. My sales took of...

The way we recruit in roofing is about to change.

It’s already starting.

And if you’re not ready… you’ll be left with a shrinking sales team, unmotivated reps, and no new applications.

In this new video, I expose what’s happening right now—and what you need to do to survive and win.

This is your wake-up call.

Because when the recruiting war hits your market… it’ll already be too late.

You need to protect your team.

You need to attract winners.

A...

What’s the difference between poor sales reps and big earners?

How they start their day.

They don’t snooze alarms.

They don’t scroll social media in bed.

They don’t wait to feel motivated.

Each of them has a unique, battle tested ‘Magic Morning’ that works for them.

I made you this video to show you what big earners do every morning.

Watch it. Share it.

Start your own magic morning routine. Experiment with it and have fun.

Because when you’re...

I was broke…

Couldn’t even afford gas to see my family for Easter.

I called my mom to say I wasn’t coming…

She wired me 20 bucks to buy gas.

When I called her to say thank you, my stepdad chimed in and said,

“Adam, you can make $100K selling roofs door to door.”

I thought he was nuts.

But I was desperate.

So I tried it.

And I got destroyed.

Doors slammed. People screaming at me.

Told to “g...

Ever feel like you lit your ad budget on fire?

You hired a digital marketing agency…

Paid thousands…

And got ghosted. Or worse—left with nothing to show for it.

You’re not alone.

It’s time someone exposed what’s really going on behind the scenes.

Watch this new video where I expose the dirty secrets that digital marketing agencies don’t want you to know.

You’ll discover:

1) How most agencies run like a general contractor with no clue what they’re building
2...

The company behind Xactimate, Verisk, will own AccuLynx.

A $2.35B acquisition…

And roof claims may change forever.

Because now… Verisk controls both the estimating, CRMs, and a lot more. claims.

If you think insurance was tough before…

Just wait.

In this new video with John Senac, we discuss:

- What Verisk openly shares in their investor deck
- How contractor data could be used for insurance pricing control
- What this could mean for roof claims moving

This could be the bigges...

Starting a career in roofing sales is like…

“WOOHOO!”

Then…

“Oh *&%^ what did I sign up for?”

But with the right advice, you can get from *&%^ to HECK YEAH and start closing deals in no time.

That’s why I made this new video. To share the advice I wish someone gave me when I got started.

Watch and share this one with the new hires on your team.

P.S. Hiring and training new roofing sales reps is more competitive than ever before. That’s why we are res...

I used to get stuck pitching on the porch all the time.

Found damage. Showed pics. Still didn’t get invited in.

It sucked.

Then I started asking this one simple question.

And like magic — I started getting invited inside.

Watch this new video to learn it.

Try it. You’ll start closing more deals at the kitchen table.

Be a hero and share this with your team.

P.S. We share gold like this every day inside RSRA. Real-world tips. Real community. Real s...

Roofing sales is more cut throat now than ever before…

Watch this CLOSER Masterclass to arm yourself and your team with the tools you need to close even more sales in this cut throat economy. 

If you want your team to train with closers like me, John Senac, and Dashaun Bryant - then join us every week inside our members-only community, the Roofing & Solar Reform Alliance: https://www.rsra.org/join/

=============

FREE TRAINING CENTER
https://theroofstrategist.com/free-training-center

JOIN THE ROOFING & SOLAR REF...

Is your ad budget burning up on Facebook ads that don’t bring in leads?

You’re not alone.

I just broke down real roofing ads from your competitors.

Watch this video and I’ll show you the 5 biggest mistakes that are draining your ad budget (and what to do instead).

This video will put you in the drivers seat - running circles around your marketing agency.

It’s time to get control of your marketing, call the shots, and stop flushing money.
 
That’s the kind of tactical...

Something in your head keeps whispering,

“I’m not good enough.”

“Why would they buy from me?”

“I’m not confident.”

That’s Head Trash.

And it’s the #1 thing keeping you from closing sales.

It’s not leads.

It’s not training.

It’s not “the market.”

It’s what’s between your ears.

In this video, I sat down with Dashaun Bryant, the Roof Hustler himself.

And we unpack how to take the trash out—for good.

Watch: 'HEAD TRASH...

Most roofers ignore their bad reviews…

Big mistake.

Because inside those 1-star reviews?

Are the exact words your customers are already thinking.

And the truth about why they don’t trust most roofers.

That’s why I analyzed 1-star reviews from roofing companies across the U.S.

From Dallas to Denver… L.A. to Boston…

Storm and retail, coast to coast.

So you can use this data to crush your competition.

Watch this video and discover:

- The #1 reason homeowners...

You ever leave a home thinking the sale was yours…

Only to lose it?

That was me.

I remember one appointment where I came in after two other roofers.

One ghosted them. The other showed up late.

I thought, “Easy win!”

So I gave a great experience. Explained their options. Answered every question.

And walked out without a signed deal.

Why?

Because I didn’t close.

I overcompensated by being “nice”... and I lost the sale.

If that hits ho...

Sales management can feel like adult babysitting…

And if you’re too hands-off, things get out of control.

If you’re too tight, you’re micromanaging.

So how do you strike the perfect balance?

To earn respect, keep loyalty, and lead a top team?

Watch this. I hope this helps you be the most effective, looked-up-to leader you can be.

P.S. Tough, vulnerable conversations lead to growth. But you can’t have them everywhere. And the industry Facebook Groups are the last place on earth you want to tu...

Not closing as many sales as you think you should be?

You’re probably thinking it’s time to blow everything up and rebuild your whole sales system.

Do. Not. Do. That.

Not yet at least…

Because you can fix any closing problem with this simple system.

P.S. Imagine how many more sales you’d bring in with quick, easy wins like this… Join the community where winning teams get weekly training, support, and tools to dominate. Apply to join the RSRA community: https://www.rsra.org/join/

...

If you feel like a full-time firefighter…

Putting out fires all day…

And wondering what your team is even doing…

Then this video is for you.

Because running your company blind is a recipe for burnout.

But fixing it?

Way easier than you think.

I show you 5 stupid simple ways to take back control (without micromanaging).

P.S. No more running blind. No more guessing and hoping. Scaling requires control & systems. Our community can help you with both: https://www.rsra.org/join/

...

You didn’t get into roofing because you love roofs…

No one does.

You got into it to make money.

But the truth is, most reps never make as much as I thought they would…

Why?

Because they don’t have the 5 habits that high-earning reps live by.

I break them down in this new video.

If you want to earn more (a LOT more), this is where it starts.

These are the habits that helped Nate sell nearly a million dollars… in 1 month.

Hiring the wrong person will cost you a lot more than just time.

It can destroy your team’s culture.

I learned the hard way.

I once hired a guy who talked a big game…

Told me he was a sales killer.

Said he made bank at another roofing company.

Turns out he barely cleared $20k in commissions…

I should’ve fired him.

That mistake taught me something HUGE.

Actually… 5 huge things.

These are my top 5 recruiting lessons I learned th...

I couldn’t close the sale on the 1st visit if my life depended on it…

My start in roofing sales was painfully slow, and I left the house empty handed for weeks on end…

So I became ‘The Follow Up KING!’

I used my ‘Follow Up KING’ playbook to 7x my income in my first year of roofing sales.

And I’m sharing it with you.

Here’s the playbook I developed.

Pay it forward and share it with your team right now.

You’ll be the hero that...

Roofers are using this AI tool to practically print money. Enjoy.

P.S. If you’re not adopting AI in your business, you’re dying. We’re sharing AI secrets inside our community almost daily. It’s magic. Are you interested in joining us? https://go.rsra.org/join-podcast

=============

FREE TRAINING CENTER
https://theroofstrategist.com/free-training-center

JOIN THE ROOFING & SOLAR REFORM ALLIANCE (RSRA)

https://go.rsra.org/join-podcast

GET MY BOOK

https://a.co/d/7tsW3Lx 

GET A ROOFING S...

I analyzed 1,642 reviews from roofing companies rated 4.7 stars or better…

And here’s what homeowners actually care about.

It’s not what you think.

And you’re probably not talking about this stuff with your homeowners.

This is marketing gold.

Use this to overhaul your ads, website, and sales process.

P.S. If you want powerful marketing that hooks attention, you need to watch this video. Because I’ll show you the exact words to use that will drive emotional buying decisions. And I’m doing even deeper marke...

Roofing sales is personal development in disguise.

The more we grow, the more we earn.

It’s like getting paid to go through therapy 😂

I reflected back on my journey in roofing back to 2011…

And I’m sharing my 25 life-changing lessons I learned from roofing sales.

I hope this video inspires your personal development journey.

To your success,

P.S. I used to think I didn’t fit into the roofing world. I wasn’t bro-y enough. I didn’t buy the hard-sales crap. And I was craving a...

Selling a roof is not just talking to people…

Or getting people to like you.

There’s an art to a sales conversation.

That’s why I put together this compilation video.

To teach you my 3 most powerful pitching formulas that I’ve created over the last nearly 15 years.

So you can have easier sales conversations and earn more customers.

Enjoy :)

Who on your team needs to learn this? Pass it along.

P.S. Simplicity sells! And mastering the art of simple selling takes pr...

Confused homeowners will never buy…

“If you confuse, you’ll lose,” says the legendary Donald Miller.

Meanwhile, simple sells.

Watch this video to learn how to master the art of simple selling.

I’ll teach you this one skill that changed my sales game forever.

Your sales team needs to learn this.

Be a hero and share this video link in your group chat.

P.S. Simplicity sells! And mastering the art of simple selling takes practice. It’s what we do together inside RSRA. Like yesterd...

Remember the love of the grind when you started your roofing company?

Waking up before the sunrise, fired up to build something great!

But after getting beat down, bored, and fed up - your love turned to hate.

You're not alone.

It happened to me. That’s why I left roofing 3x, so I’m speaking from experience - not theory.

And have witnessed the same things happen to friends.

I’ve mentored roofing company owners, been a shoulder to cry on, and heard the most horrific storie...

Systems and processes for your roofing company, simplified into 3 easy steps.

These will help you turn chaos into clarity.

Especially if the idea of sitting down and writing an SOP makes you wanna poke your eyeball out with a safety pin…

If you’ve wanted systems and processes but don’t know where to start, this new video will help you scale, get your life back, and give you the freedom to actually take a vacation.

P.S. Are you interested in getting systems and processes in place in your business? Join u...

A life in roofing sales is pure madness every day…

Sales reps get kicked around, miss meetings, and forget to follow up.

That’s why I made you this video: The Roofing Sales Survival Schedule.

So you can run your day, and your day doesn’t run you.

Watch it now to discover how to get control and make even more sales.

Be a hero and share this video in your group chat.

Everyone will thank you for it.

P.S. A few weeks ago, a Memb...

There’s a war raging online about Contingency Agreements...

And it’s getting ugly.

One side screams, "Contingencies are evil! Only crooks use them!"

The other side shouts back, "Use them every time! I ain’t working for free!"

Are you certain the side you picked is the right one for you?

That’s why I made this video.

Forget the noise. Forget the drama.

I break it all down so you can decide for yourself — the smart way.

Watch: Contingency Agreement WAR - I Settle...

Imagine waking up tomorrow and finding out door-to-door sales is illegal.

No knocking. No canvassing. No boots on the ground.

Two states already tried to ban it.

If you’re not ready, it could destroy your business.

I’ll show you how to build a bulletproof, defensible business that survives anything.

If you rely too much on one lead source... you're putting yourself in a dangerous position.

Insurance companies are fighting back.

Lobbyists are working against you.

Take this seriously. Because they are.

There’s rich roofers and poor roofers…

There’s also rich roofers who live like poor roofers, because they blow their money faster than they make it.

Watch this video to learn 5 money moves I wish I made when I got started in roofing…

Because it’s not what you make, it’s what you keep.
 
Then, find the best places to put the money you keep to build financial freedom.

Share this video with your entire team. You know they’ll thank you for it.
 
I hope this helps...

The terror of starting roofing sales…

I remember May of 2011 like it was yesterday.

Sweaty palms and heart racing as I drove up to the first house.

If I let my nerves, anxiety, fear, and self doubt win - I wouldn’t be where I am today.

That’s why I made you this new video.

To show you exactly how to crush your first 30 days in roofing sales.

Watch or share this right now.

Because the tips in this video could save you or someon...

Managing a roofing company was brutal until I learned these 5 things…

Salespeople were calling nonstop…

Homeowners were furious about the littlest things…

The office drama was childish…

I was playing adult babysitter and putting out fires all day long.

Then, I had these 5 game-changing management breakthroughs.

They gave me my sanity back, and they’ll do the same for you.

I hope this new video puts you back in the driver’s seat so you can grow a company that you truly love.

P.S. Stop be...

Getting started in door-to-door sales sucked…

I got rejected all the time. And it made my anxiety worse.

My palms would sweat as I walked up to the door.

Then I discovered this one thing that got me crushing door-to-door sales.

Watch this video and I’ll show you exactly how to do it too.

Your team will thank you for forwarding them this email, or sharing this video in your team’s group chat.

I hope this helps you and your team crush d2d sales.

P...

Private equity is coming for your customers.

And if you don’t change how you market… you’ll be slowly choked out of business.

They’ve got deep pockets.

I’m talking $150,000/month (and more) marketing budgets.

And they’re using that cash to choke out the little guys—slowly but surely.

You can’t outspend them.

But you can outsmart them.

Watch this video where I show you what you need to do.

I know some people may accuse me of being dramatic.

Ever felt like your marketing money went straight down the toilet?

You hired the agency…

They promised you leads…

And what did you get?

Garbage leads—or no leads at all.

Watch this video to discover the real reason why you’re not getting good leads.

And the 3 fast-fixes that will get qualified leads flooding in.

You won’t even have to spend a penny to do this.

You’re welcome :)

P.S. Are you done blowing thousands on the ‘marketing guessing game...

It’s like taking Advil for a skin infection...

Wrong pill for the wrong symptom.

That’s how many owners and sales people try to fix the problems they are facing…

I see this mistake all the time.

So I made this video to walk you through a 5-step process to fix any sales or business problem in 10 minutes or less.

This process has worked in my business, my personal life, and for dozens of RSRA Members.

And I know it’ll work for you too.

So sha...

The future of roofing marketing is going to be more expensive and more competitive than ever before...

This is not just theory.

I’m seeing it happen first-hand and I’m hearing it directly from the source.

So before you spend another dime on leads…

Watch this video and take action.

P.S. The future of roofing marketing is going to be more expensive and more competitive than ever before. The #1 reason is private equity. That’s why I’m shifting gears and going heavy on marketing inside the Roofing...