Million Dollar Email; Email Marketing & Funnels for High-Ticket Coaches

You can make big promises in your launch emails AND stay FTC compliant if you have the proof, make the promise. Kirsten Roldan breaks down how to sell boldly and confidently without watering down your copy, plus how to use bonuses and subject lines to create urgency before anyone even sees your sales page.

This is part two of the launch email series, for B2B coaches with a launch-based offer who want their emails converting far more than they currently are.

Submit your win from this episode here: https://airtable.com/appjOWg70fnR048oy...

This is a free masterclass. Treat it like you paid for it. Pause, do the work, and then send me your email wins so we can add you to our public Email Wins dashboard.

Submit your win from this episode here: https://airtable.com/appjOWg70fnR048oy/pagguJbEW4kdmPxDP/form

If your launch emails are just "Hey, don't forget!" or "Are you joining yet?" you're leaving thousands of dollars on the table. Kirsten Roldan breaks down exactly how to write launch event emails that fill your webinar with the right people, pre-sell your offer, and set you up so people buy the second the cart opens.

This is for coaches and course creators who run a webinar, challenge, or live training before they open cart and want that room full of warm, ready-to-buy people.

Submit your win from this episode here: https://airtable.com/appjOWg70...

Most coaches think their email list is cold or too small. Kirsten Roldan says no, you sent random emails and called it a launch.

In this episode, she breaks down the exact 3-phase structure behind a high-converting email launch, how many emails to actually send, and why you should never normalize a mid-launch slump.

Join my email list so you don't miss what's coming next: www.kirstenroldan.com/email-list

Everyone obsesses over their funnel's copy, design, and tech and it's exactly why their funnel doesn't convert. In this second free training pulled from her archived Finesse Your Funnel program, Kirsten Roldan reveals the thing that actually decides whether your funnel works: your thought leadership.

This episode builds directly on the last one, so listen to part one first if you haven't yet. Recorded back in 2021, this training became the direct ancestor of everything Kirsten teaches today inside Million Dollar Email and the problem it describes has only gotten more true in the age of AI.

Kirsten Roldan is handing you an entire training in this episode, a full replay pulled from her archived program Finesse Your Funnel, completely free. Before Million Dollar Email, she ran a funnel-building agency that made clients an extra six figures a year, and she's breaking down exactly what actually works, what's a waste of money, and what you're being sold that you absolutely don't need.

No pitch. No waitlist. Just the training.

Join my email list so you don't miss what I am offering next: www.kirstenroldan.com/email-list

You've experienced it before you find someone online who just gets you, and next thing you know you're 40 minutes deep through everything they've made, ready to buy before you've spent a dollar. Kirsten Roldan breaks down why creating that exact experience for your own audience is the single most important goal you can set for the rest of the year.

What if you could double your email subscribers this week without creating a single freebie? Kirsten Roldan breaks down her core philosophy that the highest-quality subscriber is the one who joins simply because they want to read your emails, and gives you three simple, actionable things you can do right now to make that happen.

If your content feels generic and your list isn't growing, this episode is your fix.

Register for the Sales Without Social Bundle with Jannese and Kirsten here: https://kirstenroldan.com/sales-without-social-bundle

Ads worked for Kirsten Roldan, thousands of leads from a single launch. Then her ad account got locked overnight with no warning. That moment reminded her of a truth she already knew: if your traffic depends on a platform, you don't own it. So she went back to a funnel she built years ago that quietly made $10K a month powered entirely by SEO.

In this episode, she breaks down the two things you need to double your email list with organic search traffic alone.

Register for the Passive Profit Webinar with Jannese and Kirsten...

You don't need a new strategy. You need your existing content to work harder on a platform you actually own. Kirsten Roldan breaks down the exact 3-step system she's using right now to get discovered on Google and turn that traffic into real sales, without posting on social media.

This is SEO without the overwhelm. This is blogging without starting from scratch. And this is how you stop leaving hot leads to go cold.

Register for the Passive Profit Webinar with Jannese and Kirsten here:
www.saleswithoutsocial.com

Kirsten Roldan has been avoiding her blog for years. Then someone told her they found her on Google without her putting in any effort at all. That changed everything.

In this episode, she brings in Jannese Torres to rapid-fire answer every objection you have about starting a blog in 2026 from AI killing blogging to it taking too long to see results.

Register for the Passive Profit Webinar with Jannese and Kirsten here: www.saleswithoutsocial.com

Kirsten Roldan made six figures with under 100 email subscribers. Jannese Torres makes over six figures a year from a blog alone content she wrote seven years ago. Two Latinas. Two completely different strategies. One thing in common: neither relies on social media to grow their business.

In this episode, they break down exactly how they built it, why they're collaborating, and how you can get found and paid without posting starting right now.

Register for the Passive Profit Webinar with Jannese and Kirsten here: www.saleswithoutsocial.com

Belinda had a great agency, a skilled team, and clients who loved her work but she couldn't convert sales calls, revenue was constantly up and down, and she was doing everything herself. Then she joined Kirsten Roldan's Million Dollar CEO program, rebuilt her offer into a retainer model, hired and trained a team that runs client work without her, and hit her best year in business.

This episode is for every agency owner or service provider who's great at what they do but can't figure out why it still feels so hard.

Join Million Dollar...

Chanie Wilschanski was running a seven-figure coaching company and she was drowning in it. Disengaged clients, a fragmented offer suite, team members performing confusion, and zero capacity to pursue her biggest dream: writing a book. Then she joined Kirsten Roldan's Million Dollar CEO program, fixed her offer, rebuilt her team culture, and published her book "This Can't Be Normal" while her business kept running without her.

This episode is for every high-achieving entrepreneur who has built something incredible but can't figure out why success still feels like survival.

Join Million Dollar CEO before it closes...

Debbie Edwards stopped chasing every strategy and locked in on one simple direction, she doubled her one-on-one practice in two months and hit her best business year yet inside Kirsten Roldan's Million Dollar CEO program.

This episode is proof that you don't need more strategies. You need the right structure, the right room, and the discipline to let business be simple.

Connect with: Debbie Edwards 

IG Account: @debbieedwardscoach

Register for the 3 Steps to Hit Your Highest Revenue and Profit Year While Working Less Webinar: https://kirstenroldan.com/mdc-webinar-register

You still have seven months left in 2026. That is enough time to make this your best year but only if you stop doing everything and start focusing on the right things. Kirsten Roldan breaks down the five simple areas every entrepreneur needs to elevate right now to make more and work less by December.

No complicated funnels. No overwhelming strategies. Just five clear things that actually move the needle.

Register for the 3 Steps to Hit Your Highest Revenue and Profit Year While Working Less Webinar: https://kirstenroldan.com/mdc-webinar-register

I spent all of 2025 hitting the same revenue ceiling no matter what I tried. Then I made a full mindset and strategy shift heading into 2026 and 4Xed my enrollments on my first launch of the year. Here's exactly what I did.

I'm Kirsten Roldan, host of the Business Without Burnout podcast, and this episode is for every business owner who's stuck in a plateau whether you've spotted it or you just know something's off. Plateaus aren't a sign that something's wrong with you. They're data.

Register for the BEST YEAR Webinar here: https://kirstenroldan.com...

You can hit your highest revenue and profit year on just 5–10 hours a week without more offers, more team, or more content. Here's exactly how I did it (and how my clients are doing it right now).

I'm Kirsten Roldan, host of the Business Without Burnout podcast, and in this episode I'm breaking down why "do more to grow more" is the lie that's keeping ambitious entrepreneurs stuck. In 2021 I was working 90-hour weeks and watching my revenue stall. I simplified everything and went from 90-hour weeks to 10-hour weeks while taking 3 months off a year and gr...

You're working constantly, you're making money but it still doesn't feel like enough. Kirsten Roldan breaks down the exact reasons why so many entrepreneurs are stuck in the cycle of working hard for too little, and the three things you need to fix right now to finally break out of it.

This episode is for you if you feel like you're starting from scratch every month, you dread creating content because you're exhausted, or every launch feels like your entire financial survival depends on it.

Join Kirsten's email list so you don't miss the Million...

Alix Earle launched Real Actives, was the strategy good? Kirsten Roldan breaks down exactly what the launch got right, what it got completely wrong, and what every business owner needs to take away from it.

JOIN Million Dollar Email: https://kirstenroldan.com/mde

Alix Earle launched Real Actives, was the strategy good? Kirsten Roldan breaks down exactly what the launch got right, what it got completely wrong, and what every business owner needs to take away from it.

JOIN Million Dollar Email: https://kirstenroldan.com/mde

Cardi B just launched Grow Good Beauty and it sold out in under an hour. Twice! But here's what most people miss: it wasn't just her fame that did it. Kirsten Roldan breaks down the exact product strategy, messaging, copywriting, and email sequence behind one of the most effective celebrity product launches of 2026 and shows you how to apply every single lesson to your own business. 

JOIN Million Dollar Email: https://kirstenroldan.com/mde

Working hard but not seeing the revenue to show for it? 

In this episode, Kirsten breaks down why effort and income stop matching and how to diagnose exactly where the leak is. You'll learn her three-bucket audit framework (marketing, client workload, admin) and the specific fix for each: offer repositioning, delivery restructuring, or delegation. If you're grinding and the bank account isn't reflecting it, this episode will show you where to look first. 

You can be fully booked, getting your clients great results, and still feel completely disconnected from what you're selling. Kirsten Roldan breaks down the concept of offer authenticity and why marketability alone will never be enough to build a business that feels good.

If you've been dreading sales calls, feeling relieved when people say no, or just going blank when you try to write emails about your offer this episode is exactly what you need.

Kirsten just had her biggest Million Dollar Email launch ever 100+ new members enrolled in a single launch. Now she's breaking down exactly how she planned it, what mindset shifts made it possible, and how YOU should be walking into Q2 with a completely different strategy.

What can you actually achieve? Julie filled her coaching program, went viral multiple times, and grew to 32,000 followers.

In this episode, Kirsten Roldan sits down with Million Dollar Email client Julie, a weight loss coach for women over 50, to break down how she transformed her business using email marketing without relying on social media, freebies, or a big audience.

Join Million Dollar Email before it closes here: https://www.kirstenroldan.com/mde

Connect with: Julie Balchin

Website: www.healthandfitnesswithjulie.com

IG Account: @healthandfitnesswithjulie

Kirsten breaks down her current Million Dollar Email launch. She covers the mindset work behind the launch, her list growth and email sequence strategy, including how she filtered out misaligned leads, and more.

Join Million Dollar Email before it closes here: https://www.kirstenroldan.com/mde

Kirsten Roldan shares how to use AI to write high-converting emails that match your voice. She explains that general AI models often produce generic copy and recommends using multiple specialized bots, an AI-readable brand voice guide, and strong copywriting frameworks. 

Join her Million Dollar Email program, which includes an AI copywriting suite, growth roadmap, community, and limited-time bonus bundle. 

JOIN NOW: https://kirstenroldan.com/mde

Kirsten Roldan explains why entrepreneurs should use AI to write emails to stay competitive and avoid burnout. Addressing concerns about the environment, creative jobs, and originality, she argues AI is simply a tool and encourages intentional use. She says unique frameworks and voice keep content valuable, noting that well-used AI emails have generated five-figure results, and ends by promoting her Million Dollar Email program and AI copywriting tools. 

Join her Million Dollar Email program, which includes an AI copywriting suite, growth roadmap, community, and limited-time bonus bundle. 

JOIN NOW: https://kirstenroldan.com/mde

Clarissa Herman, a relationship coach for queer and highly sensitive people, joined the Million Dollar Email program while burned out with a small, unrelated email list and little social presence. After clarifying her niche and using the offer story framework, a TikTok about relationship growth went viral, helping her grow to thousands of followers, build a 1,500-person email list, and book five clients. She also found email marketing felt safer and more authentic than social media.

Connect with: Clarissa Herman

-Website: https://clarissaherman.com/

-IG Account: @clarissasocandid

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Kirsten Roldan interviews Million Dollar Email client Jessie-Susannah Karnatz (“Money Witch”), an intuitive financial coach, about shifting from sporadic emailing and always-open enrollment to strategic, higher-volume email launches with closed-cart periods for her membership. By communicating more clearly, addressing objections (including financial avoidance), and being “clear, not cute,” Jessie’s membership marketing also filled her one-on-one coaching, leading to her highest sales month in 11 years and her first time hitting a monthly financial goal. She shares navigating low capacity and burnout with a CEO mindset and highlights offer-story work as the most helpful framework for aligning what she promises, delivers...

A Christian dating coach signed 5 clients in just 2 weeks without relying on social media by finally using her email list strategically. In this episode, Tolu reveals how consistent weekly emails, clear sequencing, and a simple low-stress launch replaced the pressure to create freebies or post constantly, leading to faster sales (including two clients within 48 hours) and a more organized, repeatable system. 

Connect With Tolu:
Website: www.tolufalode.com

Instagram: @Fantheflame

Email List: https://tolufalode.kit.com/dating-series

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Kirsten Roldan shares why sales can feel unpredictable even when you’re working hard and showing up consistently online and explains how building a deeper relationship with your audience can create steadier, more reliable income. She breaks down how email allows you to stay connected in a more personal way, guide potential clients toward a decision, and make sales without constant pressure to post or launch. If you want a calmer, more sustainable path to growth, this episode offers a powerful perspective on what really drives results.

👉 Join Kirsten’s email list for insights, updates, and early access...

Host Kirsten Roldan interviews Dr. Jazmyne Dionne, a career transition coach helping teachers move into higher-paying roles, about how she scaled to $250K and transformed her marketing after joining the Million Dollar Email program. Previously reliant on TikTok with no real email strategy, she built structured funnels and repurposed her podcast into weekly emails leading to fast sales calls and prospects crediting her emails for booking. 

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In this episode of the Business Without Burnout podcast, Kirsten Rodan shares powerful strategies to revive a disengaged email list. Kirsten, a successful entrepreneur discusses the importance of dropping the guilt, providing relevant value, and maintaining consistency in email communication. Learn how to craft emails that address your audience's problems and how to stay consistent to rebuild trust and drive sales. Tune in to transform your email marketing and grow your business without burnout.

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In this episode, Kirsten Roldan shares her journey of building an email list from scratch, emphasizing the importance of creating valuable content and engaging with potential subscribers. She discusses various strategies for finding and attracting subscribers, including leveraging social media platforms and direct outreach. Kirsten also highlights the significance of choosing the right marketing platforms and creating a simple opt-in form to start collecting emails. The episode concludes with a call to action for listeners to join her email list for exclusive content and insights.

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In this episode, Kirsten Roldan discusses effective strategies for building an email list, focusing on the importance of creating a consistent influx of high-quality subscribers. She emphasizes the use of monthly themes to engage audiences and position oneself as an authority in a specific niche. The conversation covers how to promote these themes effectively and maintain a consistent email strategy to keep subscribers engaged and interested.

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In this episode, Kirsten Roldan discusses the essential strategies for growing an email list, emphasizing the importance of building a list with high-quality leads. She explains the differences between fast and slow platforms for list growth, the significance of exclusive content, and how to effectively engage with subscribers. The conversation provides actionable insights for business owners looking to enhance their email marketing efforts, whether they utilize social media or not.

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In this episode Kirsten Roldan explores the evolving landscape of email marketing. Kirsten shares insights on leveraging AI and the increasing popularity of Substack to enhance email outreach. The discussion emphasizes the importance of delivering dopamine and serotonin-inducing content to engage subscribers. 

Additionally, Kirsten addresses AI adoption hesitancy among women and the potential biases and challenges surrounding the use of AI in marketing. Tune in to learn how to integrate these strategies for successful, burnout-free business growth.

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In this conversation, Kirsten shares her journey of building a seven-figure business while managing chronic depression. Kirsten emphasize the critical role of email marketing in her success, explaining how it allowed her to generate income with minimal energy and effort. The discussion highlights the importance of mindset shifts and strategic approaches to marketing, particularly for those facing mental health challenges. Kirsten encourages listeners to prioritize email marketing as a primary sales vehicle, making social media optional and creating a more sustainable business model.

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