The Podiatry Business Podcast

Most podiatry clinic owners don’t struggle because they lack skill — they struggle because the business is built around them. 

If you’re the one doing the consults, making the decisions, fixing the diary gaps, and jumping in when the team gets stuck, growth eventually hits a ceiling.

In today’s episode, we’re tackling the big scaling question:

what should you do first — hire an associate, add more rooms and capacity, or open a second location? 

Because each option solves a different problem, and choosing the wrong one can lock you into bigge...

ChatGPT Ads are now available — 

and for podiatrists, this could be one of those “early Facebook ads” moments where the clinics that move first get the advantage.

Patient behaviour has changed. Google still works brilliantly for people ready to book (“podiatrist near me”). But when someone is earlier in the decision process — asking “How do I fix plantar fasciitis?” — more and more of them are having that conversation with AI, mainly ChatGPT.

In this new podcast episode, I break down what ChatGPT ads are, how they work, and how podiatry clinics can use them to reach new p...

Many podiatry clinic owners are flat-out busy: full diaries, waiting lists, and constant demand—yet the bank account still feels tight. 

The problem isn’t effort, it’s running the clinic reactively based on what’s in the bank, instead of managing it like a business. In this episode, we show how to start with the end in mind: define the life and income you want, then design a clinic that delivers it. 

We break down the simple numbers that matter—breakeven, revenue per hour, and required billable hours—so you can close the gap with a clear p...

Google Ads isn’t dead… but if you run a podiatry clinic, it might feel like it. 

In episode 203 of the Podiatry Business Podcast, I’m going to break down how Google Ads actually works—an auction on keywords—and why the game has changed so dramatically in the last 12 months. 

We’ll talk about the two types of searches that used to drive consistent new patient enquiries: the “podiatrist near me” book-now crowd, and the condition-based researchers looking for answers. 

Then we’ll unpack what AI, ChatGPT, and Google’s own AI results have done to th...

More clinic locations sounds like growth… but it can quietly kill your profits.

I recently spoke with a clinic owner running multiple locations, each only 1–2 rooms. The result? More rent, more admin staff, more complexity — and less money left at the end of the month.

In today’s episode I break down why one larger clinic often beats multiple small sites — and the smarter way to expand without bleeding cash or loosing your mind. 

This podcast is a recording a a recent 30 min Workshop where Lorcan discussed the process to assess  and measure the numbers in your clinic and how they affect your profits. He also give practial exercises to implem,ent in your podiatry clinic to alter these numbers and increase your profits.

Tried and tested across podiatry clinics this formula when implemented yields a healthier podiatry business & greater profits 

Struggling to recruit clinical staff? It’s probably not “the market”—it’s your offer, your message, and your process. In this episode, we unpack the real reasons clinics can’t attract great clinicians: vague job ads, visible chaos, unclear pay, no career path, and slow hiring timelines. You’ll get a simple framework to make your clinic more attractive, move faster with candidates, and build a role clinicians actually want to say yes to.

Hiring another podiatrist can feel like the answer—until it becomes a new source of stress and sleepless nights. 

In this episode, we break down when it’s actually smart to take on more staff (and when it’s not). 

You’ll learn the 5 clear “green lights” that signal you’re ready to hire, how to avoid hiring into chaos, and which roles typically create the fastest leverage in a clinic. 

If you want growth without headaches, start here.

Squeezing in “just one more patient.” It feels responsible. It feels like good service. But it quietly keeps you trapped trading time for money — and it steals the hours you need to fix the real problems in the business. 

I’ll share a story from this week that proves it, then I’ll break down the mindset behind it and give you a simple way to protect CEO time so your podiatry clinic can actually grow.

I sold a majority share of my podiatry clinic—and it didn’t happen at the “perfect” time. 

In this episode, I break down why I partnered up, how we’re scaling with new investors, and what it means to earn dividends now while securing a guaranteed exit when I’m ready to retire. 

More importantly, you’ll learn how to make your clinic attractive to buyers, build real leverage, and create options long before you ever want to sell.

I just built a FREE virtual version of myself to give Podiatry Clinic Owners answers on how to help their podiatry business

Podiatry Clinic Owners can now have a real conversation with Virtual Lorcan — 24 hours a day, 7 days a week, ask questions about their podiatry practice and get a bespoke, step-by-step plan showing exactly how to improve profits & business. 

In this episode I explain why charging for information is dead with the dawn of Chat-gpt etc and why your clinic needs to understand this what patients will pay for and why they will pay a pre...

Most podiatry clinic websites are still built like it’s 2021.

Home. About. Services. Contact.

Looks nice… but it doesn’t convert.

In the AI age, the most effective website is a 24/7 receptionist + triage + booking system — with AI-SEO built in.

In ep 195 of The Pidiatry Business Podcast I break down:

Fear is a normal part of growth—especially when you’re running a podiatry clinic.

When you’re working long days, carrying the pressure of patients and payroll, and still not seeing the income or freedom you expected, change can feel risky. 

But staying the same has a cost too: more hours, more stress, and the same results. In this episode, we’ll unpack why fear shows up, why it doesn’t mean “stop,” and the plan that helps you move forward anyway.

If you’ve ever thought, “I just need to hire someone and everything will calm down,” this episode is for you. Because hiring doesn’t fix chaos — it amplifies it. If your clinic relies on you to answer every question, solve every problem, and keep every plate spinning, adding a new person won’t create freedom. Today I’ll show you how to hire with a system: clear roles, decision rights, and onboarding that stops you being the bottleneck.

Are your staff earning more per hour than you?

It happens when you hire because demand is strong, but your pricing and systems don’t change to match the new wage bill. 

So the clinic gets busier, payroll gets bigger, and you’re left doing the most responsibility for the least reward. 

The tempting move is to throw fuel on the fire with Google Ads because surely the answer is just more new patient's. But if the numbers, capacity, and follow-up aren’t tight, you’re just pouring water into a leaky bucket. Let’s fix...

Most podiatry clinic owners don’t feel “stuck” because the clinic isn’t busy — they feel stuck because the clinic depends on them for everything. 

If you’re the one making the decisions, solving the problems, and generating most of the profits, you’re not alone. 

In this episode, I’ll walk you through a calm, practical way to escape the Owners Trap without lowering standards or working longer hours — by installing simple decision rules and building a model that doesn’t rely on you being in every room

If you’re wondering, “When should I hire another podiatrist?” you’re not alone. Hire too early and you squeeze cashflow, add pressure, and risk paying for empty chair time. 

Hire too late and you cap growth, burn out, and leave new patients waiting—who often won’t wait at all. 

In this episode, I’ll walk you through the clearest signs it’s time to expand your clinical team, the simple numbers to check before you commit, and a practical 30–60–90 day ramp plan so a new clinician is productive without chaos. 

If you want to grow withou...

You've been offered an amount to sell your clinic but your dont know if its fair or how it was even calculated. . 

In this episode, we’ll unpack how podiatry clinics are valued, why EBITDA and the multiple matter more than revenue, and the specific factors that can increase your valuation or slash it fast. 

And at the end, we’ll talk about the real decision most owners ignore: what outcome is right for you.

When someone calls your clinic and asks "I just want to know how much you charge for a podiatry appointment" it’s easy to panic, discount, or rush the conversation. 

But that question is rarely about price—it’s about certainty. In this episode, I’ll give you a simple front desk script that turns price shoppers into booked appointments, without sounding pushy or salesy. Plus, I’ll show you how to train your team on it so it actually gets used on real calls.

In Episode 187 of the Poidiatry Business Podcast; How To Manage Costs Without Killing Your Podiatry Clinics Growth, I explore how clinic owners can take control of costs without slowing growth. 

You’ll learn why reviewing a monthly profit and loss statement (P&L) or loose management accounts is the first step to making confident financial decisions.

 I'll then share a practical framework to judge every expense by its true benefit—whether it buys you more patients, more time, or more profit. From CPD courses to Google Ads, discover what to keep, optimise, or cut and why.

In 186 episode; "Why Podiatry Clinics Reception Matters More Than You Think" , I’ll show you exactly how a weak front desk costs podiatry clinics money (missed calls, slow follow-up, poor conversion), and the simple systems that fix it—plus how AI voice reception can work alongside your team.  

If you’re spending money on Google Ads, Facebook, SEO—anything to make the phone ring—then here’s a hard truth: your receptionist is either turning those calls into booked appointments… or quietly leaking revenue every day.

What’s the “right” profit margin for your podiatry clinic? A simple questions but needs a subtle answer as more is not necessarily whats right for you

A recent UK report shows solo clinics often post higher margin percentages than £1M+ practices — yet bigger clinics usually produce far more profit in cash terms. But chasing benchmarks can miss the point. 

In episode 185, of the The Podiatry Business Podcast we’ll unpack what the data gets right, what it ignores, and how to design your life first — then build the business model and systems that deliver freedom, stabi...

If you’re in the early stages of your podiatry clinic and you’re thinking, “I need marketing,” I want you to pause.

More leads won’t fix a business that isn’t ready to convert—and paid ads won’t create certainty. 

Today I’m talking about getting your duck in a row: deciding what you want your business and life to look like, choosing the type of patient you actually want, pricing properly, maximising retention, and using your numbers to make smart decisions to improve your podiatry business. 

An integral part of running every podiatry clinic is the difficulties that arise. Whether small of big these actually present an opportunity to you to make change in your clinic for the better. 

In Episode 183 of The Podiatry Business Podcast Lorcan talks about how this subtle mindset shift can help transform your business.

If you’ve ever felt frustrated by patients hesitating or not following through on treatment, this episode is for you. Get ready for actionable strategies to build trust, communicate clearly, and see better results for your clinic and your patients.

The Podiatry Business PodcastEpisode 182; Boosting Case Acceptance & Compliance for Podiatrists

The first three years of building a podiatry clinic from scratch can be the toughest.

 In this episode of the Podiatry Business Podcast, we’ll break down the five essential steps to make your journey smoother—from planning and knowing your numbers to early marketing, team building, and systemising. Learn how to set your clinic up for long-term success!

“Are My Podiatry Clinics Prices Too Low?” Pricing can make or break your podiatry clinic’s growth. If you’re working hard but not seeing the profits you deserve, this episode is for you. Let’s break down the signs, mindset shifts, and strategies to ensure you’re charging what you’re truly worth.

Google ads in the age of AI- Today, we’re diving into how Google Ads is evolving in the age of AI search—and what that means for podiatry clinics like yours. I’ll share practical, up-to-date tips that will help you attract more patients, boost your ROI, leverage AI and stay ahead of the competition. If you want your clinic to thrive as search trends shift, this episode is a must-listen!

One of my clients just had one of their best months ever in terms of cash collected …but when we pulled the numbers, their profit was down 40% compared to just four months earlier.

In Episode 178 of The Podiatry Business Podcast I want to walk you through what happened, why it’s more common than you think, and what you must do to avoid a busy clinic with not enough profits

By the end, you’ll know exactly why focusing on turnover alone is dangerous, what really drives profit in a podiatry clinic, and how a...

"The Big Myth That A Smaller Podiatry Clinic Means Less Risk" is a conversation for podiatry clinic owners who don’t just want “more,” they want the right kind of more.

 In this episode, I unpack why so many of us start a clinic with no real end goal, drift into a business we never consciously designed, and then feel disappointed when we finally hit our targets. 

We’ll talk about starting with the end in mind – defining the income, lifestyle, and role you actually want – and why reaching a destination rarely changes how you feel inside. <...

A game-changing discussion about the shift from traditional SEO to SEAI (Search Engine AI Integration) and why podiatry clinics must adapt now or risk becoming invisible to their ideal patients

"If you're still optimising your podiatry website for Google like it's 2019, you're already invisible to 60% of your potential patients. Here's why: your ideal patients aren't typing 'podiatrist near me' into Google anymore—they're asking ChatGPT, Claude, and Perplexity for recommendations. And if you're not showing up there, you don't exist." Episode 176 of the Podiatry Business Podcast ;  Getting Found Online In The AI Age - A Podiatry Clinics Gui...

Should you stock products in your podiatry clinic? It's a question every clinic owner faces when building toward that $50k+ monthly revenue goal. Today, we're breaking down the pros, cons, and strategic framework for adding retail revenue to your practice. We'll explore when products enhance patient outcomes and boost profits versus when they drain resources and distract from high-value clinical work. I'll share the decision framework I use with my coaching clients, real numbers to expect, and actionable steps to test product sales without the headaches.