The iDesign Lab Podcast | Where Design, Business, and Culture Shape How We Live and Build

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A home furnishings brand doesn’t usually start with a dusty street find, but that’s exactly where Jamie Young begins. We talk with Jamie about the moment she loaded cement pots off the streets of Mexico into a truck, drove them back to Los Angeles, and accidentally kicked off a design business that now spans lighting, mirrors, accessories, and a fast-growing furniture line.

Along the way, we get into what “quiet luxury” really looks like behind the scenes: the creative choices that make a piece feel collected and timeless, plus the oper...

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Learn more at:
https://twinteriors.com/podcast/

https://scottwoolley.com

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A home is never just a backdrop. We’re joined by Mariana Santelli, a South Florida luxury real estate advisor with Douglas Elliman, to talk about how the spaces we choose can support the lives we’re trying to build. From moving from Brazil at 13 and learning English under pressure to developing a fierce sense of self-trust, Mariana shares what “intentional living” looks like when it’s real, practical, and tested.

We also go deep on wellness and routine: her multi-year functional medicine gut health journey, why she decided to share it publicl...

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A boutique can be profitable and still refuse the “scale at all costs” playbook. We’re joined by Rebecca D'Emic, one of the women behind Elegant Child, to unpack how a Boca Raton children’s boutique becomes a 20-year success story built on curation, customer experience, and community trust.

Rebecca takes us back to the origin: a mom with an eye for fashion, weekends of garage-sale treasure hunting, and early storefront lessons that turn into a brand rooted in taste and presentation. From there, we get specific about what most listeners actually...

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At some point in early parenthood, almost everyone hits the same wall: you’re doing everything you were told to do, and you still feel alone, exhausted, and behind. We wanted to talk about the kind of help that actually works in real life, especially when your family is far away and your budget is not built for endless “support” add-ons.

We’re joined by Michelle Brown, founder of iHelp Moms and author of Ambitious as a Mother. Michelle shares her remarkable path from being adopted out of an orphanage in Kolkata...

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Your home is not the only thing you design. Today we get personal about the design that matters most to us: the life we build with our kids. Scott and Tiffany Woolley skip the guest chair and share a rare, real-time family moment: our oldest daughter turns 20 and begins college, and our three daughters release their first music single worldwide across streaming platforms. It is exciting, emotional, and also a clear example of how long-term creativity is built, not wished into existence.

We talk about what it looks like to treat...

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Your home can look beautiful and still be part of the problem, unless you know what it’s made of. We’re joined by Whitney Walker, designer, entrepreneur, and author, for a candid look at sustainable interior design that goes way past “eco chic” and straight into the real-world details: VOCs, off-gassing finishes, toxic dyes, and why indoor air quality should shape every design decision we make. 

We talk about what Whitney learned by building products at scale, from historic hardware and water-based finishes to sourcing certified organic linens. She explains why green...

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Drapery isn’t just fabric on a rod. It’s acoustics, light control, privacy, proportion, and that instant shift from “nice room” to “finished home.” We sit down with Leslie Excel, founder of Excel and Design Group, to unpack what’s really happening behind the scenes of custom window treatments and why the best designers treat their drapery team like true design partners.

Leslie shares her path from working next door to a drapery workroom to building a nationally recognized fabrication studio celebrating 20 years. Along the way, we get practical about the details th...

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Art can be intimidating until someone finally explains the parts nobody says out loud: what collectors actually look for, how prices really move, and why the best art is often about an idea more than a “pretty picture.” We’re joined by Breck Kling, a fine art consultant and longtime collector, to talk about the real intersection of art, passion, interior design, and investment and how to approach it without getting lost in hype.

We dig into Breck’s path from art history and architecture to advising collectors, then get practical about ho...

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AI is moving so fast that it’s hard to tell what’s hype, what’s helpful, and what’s genuinely risky. That’s why we brought in Eric Simons, a serial entrepreneur who helped pioneer affiliate marketing and has spent more than 25 years working with artificial intelligence and automation. He’s seen one world-changing wave up close already, and he believes the AI wave looks a lot like the early internet, only faster and more personal.

We talk through the early days when “search” meant Yahoo and Excite, when websites had traffic but...

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Support the show

Learn more at:
https://twinteriors.com/podcast/

https://scottwoolley.com

Send us Fan Mail

Your next client might walk into a design meeting with a third voice: an AI chatbot. That’s where our conversation with Liza Hausman, VP of Industry Marketing at Houzz, gets real. With Houzz connecting more than 65 million homeowners and 3 million design professionals, Liza has a rare, front-row view into what’s changing in home remodeling, interior design, and construction and what still never changes.

We talk about the new baseline homeowners expect: a clear renovation timeline, better education, 3D visuals that build confidence before money is spent, and real financial clar...

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You walk into a store for one thing and walk out with a bag full of extras. You are not alone, and you are not “bad at shopping.” Tiffany and Scott Woolley pull back the curtain on the retail design and consumer psychology that quietly shapes what ends up in your cart, from the moment you step inside to the moment you hit checkout.

We talk about why most buying decisions are emotional first and logical second, and how smart merchandising turns “I’m just here for milk” into a guided journey of...

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Some places feel “magical” the second you walk in, and it’s not because they got lucky. It’s because someone designed the experience on purpose. We’re Tiffany and Scott Woolley, and we’re unpacking the invisible decisions that shape how customers feel, what they remember, and why they come back.

We explore customer experience design through brands that deliver it consistently: Disney, Apple, Chick-fil-A, and Ritz-Carlton. From Disney’s storytelling and anticipation to Apple’s calm, simple retail layout, we look at how environment, communication, service, and flow work together to redu...

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A luxury brand is not built by taste alone. It is built by decisions you keep making when nobody is watching: how you handle setbacks, how tightly you protect quality, and how clearly you define your point of view. We’re joined by Eduardo Perez Sr, President and CEO of AHC Group and a driving force behind the global success of Adriana Hoyos Furnishings, to talk about what it really takes to scale a high-end furniture and interior design business across continents.

Eduardo takes us back to Ecuador, where Adriana Hoyos be...

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Your mood might be getting edited by your surroundings every single day, and most of the time you never notice it happening. We’re Tiffany and Scott Woolley, and we’re digging into a deceptively simple question: can design make you happier?

We talk through the moments everyone recognizes, like walking into a hotel lobby, coffee shop, or friend’s home and instantly feeling calm, welcomed, and like you want to stay. Then we break down what your brain is actually reacting to: lighting, layout, furniture, cleanliness, and the small details that s...

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They met at a park with their kids and walked away with that rare feeling that something big was about to happen. Barrett Widell and Christina Boschetti join us to share how that friendship became Widell Boschetti, a luxury interior design firm that grew fast, learned in public, and still refuses to chase trends just to make things easier.

We get into the real mechanics behind high-end residential design: pivoting from kids events and nurseries into full-home interiors, building a team that can handle volume, and creating a client process that...

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You know that moment when you walk into a coffee shop you have never visited and still feel like you can predict the chairs, the lights, the plants, and even the “selfie corner”? We are digging into that creeping sense of design déjà vu and asking the bigger question behind it: why are so many interiors, brands, and spaces starting to look the same, even when the design is genuinely good?

We start with what we call the coffee shop test and the “Pinterest living room” effect, then pull back the curtai...

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Cake for dinner sounds like a joke until you live it. We talk with Keesha Scott, parenting coach, recovery advocate, and host of the Cake for Dinner podcast, about the nights when you are doing your best, your kid is melting down, and you still have to show up like everything is fine. Keesha shares the personal meaning behind the name and why moms are done with curated perfection and ready for honest motherhood. 

We get into the real mechanics of her journey: getting sober, raising three kids through big transitions, a...

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A luxury home is easy to admire and hard to execute, especially when you are the one signing the checks, choosing every finish, and then standing at the front door as the listing broker. We’re joined by Hillary Musser, a Palm Beach powerhouse who blends development, interior design, and real estate into one high-stakes craft, shaped by equal parts taste, timing, and grit. 

We trace Hillary’s path from early entrepreneurship and bold projects to the moment a Nantucket build went sideways and forced her to take control. From there, the c...

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We’re climbing the Arts charts, the downloads are growing fast, and we realized something: a lot of you know iDesign Lab, but you don’t really know us yet. So we’re stepping out from behind the guest chair to reintroduce ourselves and share how this design podcast came to life, why it’s evolving so quickly, and where we want to take it next.

We talk about the origin story, from Tiffany’s years of learning through podcasts during long drives to project sites, to the moment we saw how perfec...

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Your brand might be doing the work, but your website and social presence may not be proving it. We’re joined by Blaire Brown, founder of Visionary Advantages, to talk about the moment “good enough” branding starts costing you leads, trust, and pricing power and what to do about it with a clear, modern brand strategy. From logos and brand guidelines to website redesign, copywriting, and content systems, Blaire shares how she helps established businesses look as powerful as they actually are. 

We dig into the real-world signals that it’s time for...

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Perfect rooms look great in photos, but do they feel good to live in? We’re seeing a real shift in interior design trends for 2026, and it’s all about creating homes that feel warmer, softer, and more human. Tiffany and Scott Woolley break down what’s changing, why it matters, and how you can bring these ideas into your own space without chasing a fleeting trend. 

We talk about “quiet color” and the move toward rich earth tones like terracotta, olive green, deep brown, and muted clay, plus why these palettes fe...

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Your space is doing something to you, whether you’ve named it or not. We sit down with Gala Magrina, an award-winning holistic interior designer and the host of Going Beyond Spaces, to talk about the hidden ways a room can support your clarity or quietly drain your energy.

We get into the real mechanics of wellness interior design and design psychology: how ceiling height can nudge creativity or focus, why certain colors can overstimulate a home, and how sharp angles versus soft curves can change the way your body settles. Ga...

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A beautiful house can still fail you on day one if there’s nowhere to put the trash can, nowhere to set the shampoo, and no plan for how you actually move through your morning. That’s where this conversation goes fast: past surface-level style and into the real mechanics of residential design that make a home feel effortless.

We sit down with Jay Reinert, founder of J Reinert Architecture and a Forbes Top 200 residential architect, to talk about the uncommon advantage of being both architect and builder. Jay shares how a ha...

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Your home can be beautiful and still quietly drain you. That tension is what we unpack with Annette Farha, an intuitive design coach and the author of Finding My Way Home, as we explore how interior design, breathwork, and simple Feng Shui-informed principles can shift the way you feel in your own space.

We start with the foundation: getting out of your head and into your body. Annette explains why breathing is not a “nice extra” but the fastest way to get clear on what you actually want, especially during life tran...

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Luxury interior design sounds out of reach for a lot of people, but the real gap is often simpler: most homeowners know what they like, they just don’t know how to put it together without wasting money. We sit down with Kristy Salewsky, founder of Crew Collective Design in San Diego, to talk about the practical side of luxury and how virtual interior design has become a streamlined, accessible way to get professional results.

We dig into what online design services look like behind the scenes: a clear contract and sc...

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What happens when two architects trade master plans for makeup counters and fragrance labs? We sit down with Bradley and Jonina Skaggs of Skaggs Creative to unpack how an agency born from architecture school, 3D CAD, and a NASA virtual tour evolved into a studio shaping some of beauty’s most memorable brands. From Estée Lauder to Diptyque and Charlotte Tilbury, they reveal the strategy behind packaging that feels inevitable and photography that turns a single object into a world.

We dive into why differentiation beats imitation, especially in a mar...

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Tired of being told to “stay in your lane”? We dig into why collaboration has become the smartest path to real growth, trust, and relevance—especially in design, but also in beauty, tech, and beyond. From powerhouse pairings like Visual Comfort with Kelly Wearstler to Four Hands with Amber Lewis, we break down how a partner’s aesthetic, audience, and credibility can elevate a product line without diluting the host brand. The result is not just buzz; it’s a durable story that drives discovery, purchase, and loyalty.

We also zoom out to cro...

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What if the softest thing in your home was also the most ambitious? We sit down with Creative Director Louise Trafficanti to follow a thread from Dublin’s design studios to a humming Chicago factory, where Eastern Accents turns global textiles into everyday luxury—pillows, bedding, drapery, headboards, and custom pieces that actually ship on time.

Louise shares how a visa lottery, grit, and a love for materials led her to a domestic workroom that still cuts and sews under one roof. We explore how fabrics are sourced from Italy, India, Turk...

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A single glance across a yoga studio changed everything. Katia Rudnik saw a medallion bracelet, followed a quiet nudge, and uncovered a new medium, a message, and a patented idea that would shape Katia Designs into a purpose-driven jewelry brand people don’t just wear—they feel.

We open with Katia’s journey from Soviet Moscow to Boston at sixteen, navigating a new language and a new life. Years later in Florida, after helping run medical spas and raising three daughters, she wanted work that felt like her. A metal clay class...

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What if a scholarship didn’t stop at a check, but stood with a student for four years? We sit down with Tim Snow to unpack how the George Snow Scholarship Fund blends financial aid with real-life support—laptops, care packages, emergency funds, mentors, and Monday motivation—to help first-gen and high-need students thrive from day one to graduation.

We trace the journey from a family’s tribute to a hands-on nonprofit serving thousands, fueled by a generous Boca Raton community and events that actually feel fun. Tim shares how the Cowboy B...

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What if your home could lower your shoulders the moment you walk in? We sit down with interior designer and feng shui master teacher Lisa Morton to show how layout, color, and tiny daily rituals can soothe the nervous system, sharpen focus, and make everyday life feel lighter.

Lisa takes us from her high-flying years designing private jets to the burnout that pushed her toward holistic design. She breaks down the real mechanics of feng shui—balancing yin and yang, working with the five elements, and mapping your floor plan with th...

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Smiles don’t just happen—they’re designed. We sit down with Dr. Jackie Morocco, South Florida’s go-to orthodontist, to unpack how art, engineering, and hospitality come together to create confident, custom results. From the first tour that feels like a home welcome to the final reveal, every moment in her Delray Beach practice is intentional: clear communication, thoughtful flow, and a color story rooted in local history. It’s a masterclass in patient experience and brand building—without the corporate gloss.

We get practical about care, too. Dr. Jackie explains why...

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What if a backpack could carry more than your stuff—what if it could carry your story? We sit down with Stanley Cup champion and two-time Olympian Brett Hedican to unpack Hedie Gear, his modular bag company that turns memories into design with durable, Velcro-backed embroidered patches. From national parks and miniature country flags to NHL and collegiate licenses, Brett shows how identity, travel, and achievement can live on the outside of your bag, ready to spark conversations anywhere.

Brett brings a rare blend of grit and grace to entrepreneurship, borrowing th...

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A fabric mill, a poker-legend origin story, and a furniture factory that almost never sleeps—until a global shutdown forced the lights off. We invited Alex Schuford III, CEO of Century Furniture and the Rock House Farm Family of Brands, to share how a third-generation leader protects legacy without freezing it in amber. From buying Hancock & Moore and Hickory Chair to keeping nine North Carolina factories humming, Alex opens the playbook on brand autonomy, storytelling, and the small details that separate timeless from forgettable.

We dig into the retail lessons that sh...

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What if the most powerful design choice isn’t “new,” but “true”? We sit with HGTV’s Flea Market Flip champion and Funcycled founder, Sarah Trop, to explore how story, sustainability, and craft can elevate everyday spaces without erasing their past. From turning a roll-top desk into a showstopping bar to flipping arched cabinet doors for a shaker look, Sarah shows why preserving good bones often beats a full gut—and how a smart “kitchen facelift” can save serious money while keeping character intact.

We unpack her journey from nap-time furniture repaints to a full...

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What if your home felt like a clear reflection of who you are—down to the curve of a chair and the rhythm of a hallway? We sit with designer Elaine Schneider, founder of Echo Environments, to unpack how a retail-architecture veteran who once designed Nordstrom’s flagship now crafts residential spaces that echo the lives inside them. The throughline is powerful and practical: a client-led vision board, five to seven guiding words, and a bulletproof process that protects every decision from concept to install.

Elaine takes us inside the phases that...

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What if the best-looking thing on your patio was also the toughest and the most sustainable? We sit down with Lindsay Schleis, VP of Business Development at POLYWOOD, to trace how recycled HDPE becomes design-forward outdoor furniture that survives salt air, summer storms, and years of use—without sacrificing style or speed.

Lindsay takes us from laser sorters and UV-stable pellets to CNC-milled “lumber” and an on-demand, just‑in‑time factory that ships most orders in 7–10 business days. We dig into finishes that move beyond the classic Adirondack look—vintage textures and woodlike s...

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How does a moment of personal tragedy transform into a thriving 20-year fashion legacy? For Hadley Pollet, it began with a simple belt made from vintage trims wrapped around a buckle—a design that caught the eye of five strangers at a Boston brewery who all asked the same question: "Where did you get that belt?"

That serendipitous moment sparked the beginning of an accessories brand built on the radical notion that fashion should be personal, not disposable. With no formal fashion education but armed with innate creative talent and business sa...