The Art of Longevity
Uniquely honest conversations with famous and renowned musicians. We talk about how these artists have navigated the mangle of the music industry to keep on making great music and winning new fans after decades of highs and lows. We dive into past, present and future and discuss business, fandom, creation and collaboration. What defines success in today's music business? From the artist's point of view. The Guardian: “Making a hit record is tough, but maintaining success is another skill entirely. Music industry executive Keith Jopling explores how bands have kept the creative flame alive in this incisive series”.
The Art of Longevity Season 14, Episode 1: Gilbert O'Sullivan
60 years as a pro also makes O’Sullivan the most longevous guest so far on the Art of Longevity podcast. Nile Rogers isn’t too far behind (only a mere decade), and then comes Gary Numan (1978). Unless I can persuade Macca or Mick Jagger to come on (don’t bet against it) no guest is likely to go further back in the musical time machine. And yet Gilbert is churning out new music at the same rate as someone in their first decade, almost. The new album On The Record is a brand new set of original songs that comes...
The Art of Longevity Episode 94: Live, with Flyte
This is a special episode of the Art of Longevity with the band Flyte, recorded live at the splendid Bourne & Hollingsworth buildings in London’s Clerkenwell, as the band began work on their fifth album and prepared for a set of live dates in New Zealand & Australia, before a short December tour back in the UK.
Nick & Will discuss all the usual Longevity themes including the five routes to longevity as explored in the book Riding the Rollercoaster: how artists survive the music business to become the legends we love;
Hit songs, classic alb...
The Art of Longevity Season 13, Episode 7: Jesca Hoop
Jesca Hoop describes her new record as "a vote of confidence...an investment in myself as an artist and authority over my vocation and life's path." Asked to unpack that, she goes straight to the unsettling fear beneath creating anew each time in the album cycle: starting a new chapter with "no songs, perhaps no solution for a release," just a blank slate with a big question mark in the middle. In the end, "It was just the decision that the candle was worth the wick."
Hoop is now seven albums into a “successful” career. Except Jesca had t...
The Art of Longevity Season 13, Episode 6: Kurt Vile
I caught up with Kurt for the Art of Longevity at his home in the leafy, trail-threaded neighbourhood of Mount Airy ("there's like one coffee shop, one grocery store kind of thing"), where, if you're a local dad with a creative streak and a guilty conscience, you too might one day hand him something strange and wonderful.
Philadelphia's Been Good To Me is Kurt’s tenth album, and it arrives draped in the city's 250th anniversary of independence, although Kurt would like you to know that the Philly references preceded any civic occasion. "I've really been calling out...
The Art of Longevity Season 13, Episode 5: Broken Social Scene
There’s a point in every long music career where survival becomes more interesting than success. Not survival in the purely commercial sense. Not chart positions, algorithmic reach or streaming milestones. But survival of identity. Survival of friendship. Survival of purpose. The good stuff that can easily get buried away in the cut & thrust of a fickle business like music.
That’s where Kevin Drew of Broken Social Scene finds himself now, nearly 25 years after the collective first emerged from Toronto’s indie underground and quietly became one of the defining musical communities of the 2000s.
Drew...
The Art of Longevity Season 13, Episode 4: The Twilight Sad
After seven years between records, The Twilight Sad have returned with It’s the Long Goodbye, an album forged through grief, survival and renewal. Was it all worth it? Well, listen for yourselves. And do keep in mind that the album ranks 4th so far on the Album of the Year 2026 best-of league. Not that we advocate music as a competition. Just saying, some albums are clearly worth the work.
Speaking to David Freer on this episode of The Art of Longevity Podcast, vocalist James Graham and guitarist Andy MacFarlane reflect on the emotional weight behind the rec...
The Art of Longevity Season 13, Episode 3: Midge Ure
From his early days with proto-punk pop band Slik, through his tenure with ex-Sex Pistol Glen Matlock’s Rich Kids, the creation of Visage, and touring with Thin Lizzy, to his major league success with Ultravox, and then his pivotal musical role in Band Aid and Live Aid, Midge Ure was a constant and significant force in the evolving music scene of the late seventies and eighties. 2026 sees his first release of new material in twelve years, a double album entitled A Man Of Two Worlds.
In this episode of The Art Of Longevity, Midge tal...
The Art of Longevity Season 13, Episode 2: Ladytron, with Daniel Hunt
Ladytron have never followed a conventional path to longevity. That’s good, because there isn’t one. This band has worked through cycles - creative surges, enforced pauses, patches of momentum, a hiatus, and reinvention. The unglamorous realities of sustaining a working band across decades. Daniel Hunt has been through these cycles a few times and knows how to press reset. “Every record has its own story,” he says, adding, with understatement, that “every record has to involve someone having a breakdown.”
Generally true, except not this time around.
The Art of Longevity Season 13 is powered by Ban...
The Art of Longevity Season 13, Episode 1: Ólafur Arnalds
Ólafur Arnalds reflects on creativity, the changing music landscape, and the deeper emotional connection we risk losing in a hyper-digital world. This conversation unfolds less like a traditional interview and more like a meditation on what music is—and what it could still become.
Arnalds speaks candidly about the role of streaming platforms in his career. Algorithms have elevated his genre (neo-classical) to global visibility, but they’ve also introduced fundamental creative pressures (he recalls feeling compelled to include more “streamable” tracks on his 2018 album re:member, particularly solo piano pieces, simply because of how they perform on playli...
The Art of Longevity Episode 87: Karnivool
In an era dominated by playlists, TikTok, Reels and Shorts, reduced attention spans and endless content, Karnivool doubled down on the album as a complete statement - the album as the antidote. As Drew Goddard says. “In the age of content, I thought it was even more important to release an album.”
For Karnivool, the album remains more than a collection of tracks. It is a long-form quest (in this case, lasting 12 years), both for the band and the listener. “I struggle with focus,” Goddard explains, “so committing to a long-form thing was important. Something that could hold peopl...
The Art of Longevity Episode 86: Guilty Pleasures, with Sean Rowley
I gave Sean Rowley a call after writing up an article on “Unguilty Pleasures” (see Chill Gonzales episode 64) - Gonzales' campaign against music snobbery and treatise on the pleasures of Enya's music. It became clear that the story of Rowley's own creation, Guilty Pleasures, was very much a candidate for the Art of Longevity.
Guilty Pleasures became that wonderful thing - a content brand (before we called them that) that grew octopus arms. The club nights quickly grew by word-of-mouth, expanding to multiple venues, festivals, and international events, and becoming a fixture of the UK night...
The Art of Longevity Episode 85: Idlewild, with Roddy Woomble
Emerging from Edinburgh’s music scene in the mid-1990s, Idlewild carved out their place in a British rock scene choc-a-bloc with guitar bands (the halo of Britpop) through a combination of emotional intensity and literary edge. All of this is present in the band still, right down to new song “Back Then You Found Me” name checking Dylan Thomas’s Under Milk Wood.
Their 1998 debut album, Hope Is Important, announced them as something more than just another Scottish guitar band. Their songs were tight, but angular, and threaded with Woomble’s poetic phrasing and a strong melodic cor...
The Art of Longevity Episode 84: The Charlatans, with Tim Burgess
I’ve been trying to get Tim Burgess to join me on The Art of Longevity for at least 10 seasons. Ultimately, a new Charlatans album, We Are Love, seemed like the right reason to finally do it.
I’ve said it before, but I’m genuinely amazed and thrilled about how many ‘old bands’ have put out a recent album that is up there with their very best work. Suede, The Manics, Nada Surf, Tindersticks et. al. And I’m delighted to now include The Charlatans in that club. The band’s new album, #14 no less, is wonderful. Conf...
The Art of Longevity Season 12, Episode 6: Suede (Revisited)
“I don't know where I'm going from here, but I promise it won't be boring.” Those words were spoken at one time by David Bowie, and thus are gospel to us here on The Art of Longevity podcast. Fortunately, some bands still live by that same philosophy. For evidence, we revisit the world of Suede.
Suede has refused to become boring. Somehow, this band of 40 years have gone the other way - more exciting and visceral than ever. Suede are not hanging about to become their own echo! Albums like Autofiction and now, its immediate follow-up Antidepressants are n...
The Art of Longevity Season 12, Episode 5: Tom Odell
Now well over a decade in the music industry, Tom Odell is motoring through a successful second phase as an independent artist. His recent albums have leaned into more introspective, personal material that has resonated so much that he now attracts bigger audiences to bigger shows (an arena tour is forthcoming), and continues to grow a very large base of listeners on the streaming platforms.
Indeed, he sits comfortably (and ironically) within Spotify’s elite of Top 200 streaming artists. He is in the 0.01% of working artists, the “Billions Club”, a place he never set out to be but nev...
The Art of Longevity Season 12, Episode 4: Amy Macdonald
Singer-songwriter Amy MacDonald has never been one to chase trends - an impressive show of resistance for an artist whose music journey began with teenage stardom (the streaming monster hit “This Is The Life” was all over the radio when she was just 19). Macdonald could be forgiven for trying to stay in the spotlight, but she was never that bothered about industry fuss in the first place, protected as she is by a finely tuned bullshit detector, a birthright for anyone born in the vicinity of Glasgow.
That said, as her career has developed (she is now on he...
The Art of Longevity Season 12, Episode 3: Turin Brakes - revisited
In the intervening four years since Olly Knights first joined me, the band has been on something of a creative roll; two fine albums, a successful acoustic tour and something of a collective raising of the game. To my mind, this is how established bands of longevity should operate; to hell with the mainstream and gatekeepers, just do the very best work you can and keep those fans happy.
The new Turin Brakes album Spacehopper saw the band going back to the start - recording the album at Konk, the recording studio founded by The Kinks in 1973 a...
The Art of Longevity Season 12, Episode 2: Estelle
Estelle is old school. With a modern twist yes, but nonetheless, if this most eclectic of artists leans in any particular direction it is towards ‘classic’. She even says it in one her own songs; "I'm not of-the-moment. I am a classic, yeah, I live at the MoMA” (The Life, opening track of her 2012 album All of Me). She is quite the proverbial eclectic artist - edgy but not (un)necessarily shocking, traditional but modern enough to make her point in the era of precision-tool song production, and forever flitting between a dozen sub-genres (across hip hop, R&B, pop, r...
The Art of Longevity Season 12, Episode 1: Morcheeba
During our live interview with Skye Edwards and Ross Godfrey of Morcheeba, I found myself at one stage scrolling through my notes to find a description of the band’s sound I’d queried using Chat GPT. I couldn’t find it at the time but here is what it said:
“Morcheeba’s signature rich, mellow music became the soundtrack of the suburban homes and chillout rooms of the late 90s and early 00s”.
That’s a composite of much that has been written about the band over some 30 years, and it doesn’t really flatter does it...
The Art of Longevity Season 11, Episode 7: Matt Berninger
Light, fire, water, fruit, and worms; “just the basics”, are Matt Berninger’s recurring themes, and these emerge again on his second solo album Get Sunk. One of life’s sponges, Berninger is constantly observing and recording the world around him - on paper scraps, whiteboards, garageband files, notes-to-self via text messages and even on baseballs. The sketches of songs ideas, lyrics and poems are transcribed from his brain to his fingertips, ready to go when the songwriting process gets underway. Once you understand this, it’s easier to see just how the man has become prolific. Having written lyrics for...
The Art of Longevity Season 11, Episode 6: Valerie June
Valerie June’s journey to what we might call ‘cult stardom’ hasn’t been easy.
“I was cleaning houses while playing bars & clubs at night. And I had a vision that I would not make it - my music wouldn't reach its audience through regular means - it would reach its audience through musicians. My friends would help me. I’m a musician’s musician”.
Working through a talented community of musicians that has included Booker T Jones, Brandi Carlile and none other than Mavis Staples, eventually brought Valerie June together with her own audience. For her new projec...
The Art of Longevity Season 11, Episode 5: Deacon Blue, with Ricky Ross
With the album’s reduced commercial clout and declining role in music consumption, a dilemma crops up for all long-established bands involved in the endeavour of making a new LP record. Put simply, why bother? Why toil for four years on a body of work that distils 100 song ideas into ten tracks, spending a fortune in the process, only to see it flash across the charts and then evaporate into the mesh of 100 million songs? It’s an existential question for Ricky Ross of Deacon Blue, who told me:
“It’s sort of madness really, when all the good...
The Art of Longevity Season 11, Episode 4: My Morning Jacket, with Jim James
A new album release by your favourite band is an important event. Thank god for this. A new album is a reprieve, an escape, a comfort and a joy. Of course, to experience all these emotions you do have to take the time to really listen. I particularly love that a record has the power to be your own personal time machine. When I first played back the new My Morning Jacket album, simply titled is, I was transported back in time to the late 70s, back to my childhood. A time of albums on...
The Art of Longevity Season 11, Episode 3: Tindersticks
Great bands and great records shouldn't come down to a competition, but by way of bringing it to your attention, Tindersticks’ Soft Tissue was my choice of 5th best album of 2024. I’m touched that Stuart Staples seems genuinely pleased to be on the list.
Alexi Petridis’ review of that record in the Guardian was so good I read it a few times.
“If the overall message seems to be about noticing beauty in small things as a bulwark against the ghastliness of 21st-century life”.
That captures the mood of the album in precious few...
The Art of Longevity Season 11, Episode 2: Doves
Doves have yet to have a big 'moment', but in the music business of 2025, those moments no longer even exist. Instead, bands of ‘modest success’ must crack on, do their best work, put it out in the world and hope people take some notice. If, as a result, they can reconnect with fans, get out on the road, and make another record, then that is what counts as success. Carrying on regardless. But, Doves have also had success by any hard industry measure. Hit singles (two UK top 10), sold out tours and no less than a trio of number one...
Season 11, Episode 1: The Lumineers
If the route to longevity is to be bendable into the music industry’s rules for success, The Lumineers really shouldn’t be here at all. It makes no sense. Their stripped back, rootsy ‘Americana’ (if that’s what we can call it) took hold for reasons not usually listed in the music industry rulebook. Instead, their unlikely ascendancy into the realms of being a major league band, by any measure, has happened through the real route to success: trial and error, hard graft, writing songs from the heart and performing them with vulnerability. And yes, when that led to big bre...
The Art of Longevity Episode 69: Artists On Vinyl Side A
This episode is brought to you in collaboration with War Child.
This is a special episode of The Art of Longevity celebrating vinyl and the ongoing importance of vinyl and the album form to artists and to music fans.
In this short audio documentary you’ll hear some thoughts and stories from renowned musicians like Ben Folds, Gaz Coombes, Interpol, Laura Veirs, Alela Diane, Crowded House, Eels, Ron Sexsmith, Tindersticks, Feeder, Goo Goo Dolls, John Grant and Brett Anderson of Suede.
The Art of Longevity returns shortly, meanwhile please listen and DONATE to War C...
The Art of Longevity Episode 68: Joan As Police Woman
There are always some central pillars to a great party playlist - songs that just work. One of those is the Joan As Police Woman song Holy City. The song is always an instant hit at parties, guaranteed to elicit excitable inquiries as to “who is this?”. That instant reaction. The song is a #1 hit in my family - one of those multi-generational family life tracks.
But if Holy City is instantly likeable, with a great beat and a strong poppy hook, it’s somewhat uncharacteristic of Joan’s music, which is mostly the opposite: seductive slow burns th...
The Art of Longevity Episode 67: Keane
Of all the bands to grace our company on The Art of Longevity, Keane have ridden the music industry rollercoaster through all the stations of the cross: struggle, success, excess, disintegration and if you’re lucky - enlightenment. Tim Rice-Oxley doesn't hesitate for a moment:
“Yeah, absolutely. Our struggle was quite long and our disintegration was quite quick, although we clung on effectively for quite a while. I feel like now we are in a more positive and exciting place than the day before Hopes & Fears came out”.
It’s easy to forget in these...
The Art of Longevity Episode 66: Los Campesinos!
What happens when you are a cult band (indeed when Pitchfork refers to you as “the ultimate cult band”) and you make the most accessible, most ‘mainstream’ album of your career?
It’s a relevant question for many bands these days, because emerging from cult status to the mainstream (what’s left of it) is a very valid path to longevity and success. Look at Nick Cave for example. He’s done alright.
But I can’t think of a better example right now, than Los Campesinos!
With All Hell, they have made the kind of reco...
The Art of Longevity Episode 65: David Gray
Artists have a duty to claim that their most recent project is the best work they have ever done. But what if it’s true? I’m so taken with David Gray’s new album Dear Life (released January 2025) - and so too is David of course - that it seemed churlish to dwell too much on his earlier career success, no matter just how definitive that was.
“I’m always all in with the new stuff. If I wasn’t I would just retire. It’s always a moment of total commitment. I like the danger of...
That One Guitar (pilot) Episode 1: Gale Paridjanian, Turin Brakes
My guest for this pilot episode is Gale Paridjanian of (the magnificent) Turin Brakes.
If you listen to the song Underdog (Save me) by Turin Brakes, it will tell you a lot about how Gale plays and what he brings to a song with his guitar playing. Gale is an underrated and understated guitar god - as all Turin Brakes fans know. Olly Knights, singer in Turin Brakes describes Gales playing as “the real deal since the very beginning", and also “band cheat code” which Gale & I explore further in this conversation.
Gale's choice of guitar...
The Art of Longevity Episode 64: Chilly Gonzales
When I heard the Chilly Gonzales song Neoclassical Massacre, I immediately got in touch with his management and label to get Gonzo on the Art of Longevity. Not only are his views on AI and background music incisive, but Gonzo has some strong opinions about the music industry and the modern culture in which it operates.
The ever-evolving tension between creativity and commerce has been a career-long exploration for Gonzo. It makes him the perfect guest for The Art of Longevity. Indeed, his own career has been a perfect metaphorical rollercoaster of ups and downs. After a...
The Art of Longevity Episode 63: Nada Surf
In this day & age of abundance, you can easily forget what’s precious - like your favourite bands. If you are anything like me the question “what’s your favourite band” now has an official top 40. As in I have a rolling 40 favourite bands. Making a welcome return to the top 40 is Nada Surf, the ‘New York’ (now firmly remote) indie band that first hit my favourites list way back in 2005.
I always remember how I discovered a band, in the case of Nada Surf it was on a Mojo or Uncut free “covermount” CD (do they still do those...
The Art of Longevity Season 9, Episode 5: Eels
In Mark Oliver Everett’s autobiography “Things The Grandchildren Should Know”, the author, otherwise known as E, the frontman and band leader of Eels, wrote of Bob Dylan’s self-proclaimed destiny as a musician:
“I wish I had something like that, but I didn’t. At all. All I had was an aching sense of desperation. I didn’t have any idea what the hell I was doing and was only doing it out of not knowing what else to do”.
Despite this, or perhaps because of it, E simply continued to keep on keeping on with music, l...
The Art of Longevity Season 9, Episode 4: Marika Hackman
Marika Hackman's Big Sigh is everything a 4th album should be. Really good songs, good scheduling, sophisticated arrangements (brass and strings accompany many tracks). The album has variety - from the mysterious instrumental interludes of The Ground and The Lonely House (opening sides A and B of my/your bottle green vinyl copy) to stand out singles (Slime, No Caffeine) to epic album tracks (Hanging, The Yellow Mile). It has an impressive musicality and most of all, it has real depth. A truly great album is one you can climb into. Every listen reveals something new. Keep...
The Art of Longevity Season 9, Episode 3: Travis, with Fran Healy
Fran Healy and his band Travis have this longevity thing down. Firstly, you must have a love and addiction to music, as something magical. Secondly, that magic is for you to create - making music to nobody’s expectations but your own. But thirdly, you get lucky. As Fran says in episode 3, Season 9:
“The chances of a shit kicker from Glasgow going on to win the best band in the world is a billion to one. How can you be proud to be lucky?”
Well okay, but as all bands that ever got a break know...
The Art of Longevity Season 9, Episode 2: Ed Harcourt
After 25 years in the music business, both as a major label priority artist and as a jobbing musician, Ed Harcourt still has big ambitions.
“My greatest achievement would be to write a song I would never get bored of singing”.
Cards on the table, Ed Harcourt’s two instrumental albums made between 2018 and 2020 (Beyond the End and Monochrome to Colour) got me through the pandemic. Well, they certainly helped. But Ed didn’t sing on either, so it comes as something of a relief to have Ed Harcourt back in the world of songs. Not only that...
The Art of Longevity Season 9, Episode 1: Crowded House
Try playing a Crowded House record (any of them) then let Spotify play on…you will get just the best selection of really great songs. Go on, try it and you’ll see for yourself. This discovery may well make drivetime radio programming a heck of a lot easier, or possibly redundant altogether.
You may of course be a Crowded House fan and like, know this already. You may be a casual admirer, or even a sceptic. In which case, take the time to enjoy this shared revelation. But let me tell you that this is s...
The Art of Longevity Season 9 Preview, with Real Estate
When Real Estate's fifth album The Main Thing was released to fairly mixed results, was it time for a reset? In a sense, yes. For band leader Martin Courtney, it was time to get back to songs. After all, without songs, bands are just jamming, right? He set the bar high too, inspired mostly by the 1992 R.E.M. classic Automatic For The People.
Besides, you cannot call in a producer like Daniel Tashian without being able to play him songs of exceptionally high standard. For a start, Tashian produced Kacey Musgrave’s mo...