The MadTech Podcast

40 Episodes
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By: ExchangeWire

ExchangeWire brings you a weekly podcast discussing the top trends in madtech and the latest news stories, with a special guest each week.

Lisa Goodchild, Digilearning
#186
Last Friday at 7:45 AM

On this week’s episode of TheMadTech Podcast, Lisa Goodchild, founder and chief troublemaker at Digilearning, joins ExchangeWire's Anne-Marie Sheedy and Rachel Smith to discuss eBay's acquisition of KnownOrigin, social platforms' growing introduction of premium subscription tiers, and another potential FTC investigation into Google's and Apple's treatment of users' data.


Sustaining Creativity in Cookieless Environments
#185
06/24/2022

Seedtag's Dal Gill and GroupM's Dominic Barnard join ExchangeWire’s Lindsay Rowntree to explore how the deprecation of the third-party cookie is reshaping creativity in ad tech.


Lavinea Morris, M&C Saatchi Performance
#184
06/17/2022

On this week’s episode of TheMadTech Podcast, Lavinea Morris, Head of Planning, EMEA at M&C Saatchi Performance, joins ExchangeWire's Mat Broughton and John Still to discuss Netflix's rumoured plans to acquire Roku, advertisers' growing reliance on their agency partners, and the rise of online grocery shopping.


Diederick Ubels, Sage + Archer
#183
06/10/2022

On this week’s episode of TheMadTech Podcast, Diederick Ubels, co-founder and CEO at Sage + Archer, joins ExchangeWire's Grace Dillon and Ciaran O'Kane to discuss Musk's threat to abandon Twitter, virtual retail and metaverse shopping, and mobile fingerprinting. Ubels also shares details of Sage + Archer's current work on bringing automation and dynamic creative to digital out-of-home.


Dave Randall, Future plc
#182
06/03/2022

On this week’s episode of TheMadTech Podcast, Dave Randall, commercial director at Future plc, joins ExchangeWire's Rachel Smith and Mat Broughton to discuss the CMA's latest investigation into Google's ad tech, the effectiveness of GDPR, and social media stocks' sharp decline.


ExchangeWire on Amazon's Cash Back Data Play, Breaking Up Google, and Ad Tech Predictions
#181
05/27/2022

On this week's MadTech Podcast, ExchangeWire's Lindsay Rowntree and Ciaran O'Kane join head of content John Still to discuss Amazon's Shopping List Savings feature, the potential impact of the proposed Competition and Transparency in Digital Advertising Act, and O'Kane's ad tech predictions for the rest of the year (and beyond).


The MadTech Podcast Special: The Future of UK Advertising in the Cookieless Era
#180
05/20/2022

On our fifteenth edition of The MadTech Podcast Special, Frank Maguire, vice president of insights & strategy, Sharethrough; Richard Ottoy, general manager, EMEA, Sharethrough; and Suzy Ryder, chief digital officer, OMD UK, join ExchangeWire’s Mat Broughton to discuss the future of UK advertising in a cookieless landscape. Some of the areas the panel explore include behavioural tracking and preparation for the cookieless future; investment in programmatic channels, SPO, and the importance of viewability; and mitigating the carbon footprint of ad tech.


Aarti Bharadwaj, Essence
#179
05/13/2022

On this week’s episode of TheMadTech Podcast, Aarti Bharadwaj, Senior Vice President APAC, Client Analytics at Essence, joins ExchangeWire’s Grace Dillon and Mat Broughton to discuss the Digital Advertising Alliance's Addressable Media Identifiers framework, personalisation, and paying for an ad-free experience. They also consider the role and purpose of analytics as a consulting service.


Jen Antoniou, TWIPN
#178
05/06/2022

On this week’s episode of TheMadTech Podcast, the Women in Programmatic Network's Jen Antoniou joins ExchangeWire’s Anne-Marie Sheedy and Lindsay Rowntree to discuss the implications of SDA, digital media platforms' ad revenue woes, how advertisers might respond to free speech on an Elon Musk-owned Twitter, and TWIPN's research into Parents in Programmatic.


Jai Bulsara, Reckitt
#177
04/29/2022

On this week’s episode of TheMadTech Podcast, Jai Bulsara, Head of Digital Media Training at Reckitt, joins ExchangeWire’s Anne-Marie Sheedy and Rachel Smith to discuss the short-lived CNN+, Microsoft's rumoured "private marketplace", and Netflix's AVOD announcement.


Laura Collins, Omnicom Media Group
#176
04/22/2022

On this week’s episode of TheMadTech Podcast, Laura Collins, Digital Performance Director at Omnicom Media Group, joins ExchangeWire’s John Still and Rachel Smith to discuss Zapp's launch of an advertising platform, Quartz's decision to drop their paywall, and publishers' determination to safeguard their data.


Philip Gale, InMobi
#175
04/15/2022

On this week’s episode of TheMadTech Podcast, Philip Gale, Head of Agency Development, EMEA at InMobi, joins ExchangeWire’s Grace Dillon and Ciaran O’Kane to discuss the privacy implications of the metaverse. They also mull over low levels of gaming ad spend and consider the value of NFT games.


Harriet Cunningham, Scibids
#174
04/08/2022

On this week’s episode of TheMadTech Podcast, Scibids’ UK Sales Director Harriet Cunningham joins ExchangeWire’s Rachel Smith and Ciaran O’Kane to discuss the impact of tighter AI restrictions. They also uncover the concerns that still remain over Google’s Privacy Sandbox, and discuss whether the industry is doing enough to measure attention.


Osita Osadebe, Reuters
#173
04/01/2022

On this week’s episode of TheMadTech Podcast, Reuters’ Programmatic Lead Osita Osadebe joins ExchangeWire’s Anne-Marie Sheedy and Mat Broughton to discuss the potential impact of the EU’s DMA legislation. They also get to the core of Apple’s latest privacy measures, and look at the future of news brands in light of the latest Buzzfeed News cuts.


Janis Thomas, Look Fabulous Forever
#172
03/25/2022

Janis Thomas, e-commerce & marketing director, Look Fabulous Forever joins ExchangeWire's Lindsay Rowntree and Rachel Smith to discuss the increase of mobile shopping in the UK; the rise in cost of streaming service subscriptions; and the introduction of advertising to Netflix’s business model.


Liz Salway
#171
03/18/2022

Liz Salway, Global Digital Centre of Competencies Lead, Publicis joins ExchangeWire's Anne-Marie Sheedy and Lindsay Rowntree to discuss the profit losses of digitally-native vertical brands; the new normal of consumer habits; and Walmart’s 2021 advertising revenue.


Alexis Faulkner, Mindshare UK
#170
03/11/2022

Alexis Faulkner, chief digital officer, Mindshare UK, joins ExchangeWire’s Mat Broughton and Rachel Smith to discuss disinformation in Russia’s invasion of Ukraine, measures to prevent mobile location data transactions, and the disruption caused by US talent shortages.


Emily Palmer, Emily Ad Woman and The Women In Programmatic Network
#169
03/04/2022

Emily Palmer, The Women in Programmatic Network, joins ExchangeWire’s Lindsay Rowntree and Ciaran O’Kane to discuss Big Tech’s limitations on Russian ads; the distancing from Google’s Accelerated Mobile Pages (AMP) framework by publishers; and Google’s introduction of Checks.


Paddy Kelly, ITV
#168
02/25/2022

Paddy Kelly, head of digital, ITV, joins ExchangeWire’s Anne-Marie Sheedy and Mat Broughton to discuss ad viewership on TV, IAB Europe’s decision to appeal the Belgian DPA’s ruling, and the launch of Walgreens Advertising Group’s new programmatic clean room solution.


Creative: The Forgotten Marketing Fundamental, with Ad-Lib & Etihad Airways
#167
02/18/2022

On our fourteenth edition of The MadTech Podcast Special, Oli Marlow Thomas, founder and CEO, Ad-Lib Digital, and Alex Robertson, head of marketing, Etihad Airways, joins ExchangeWire’s Lindsay Rowntree to explore the role of creative within the marketing industry.


Simon Eaton, Fifty
#166
02/11/2022

Simon Eaton, managing director, UK, Fifty, joins ExchangeWire’s Grace Dillon and Lindsay Rowntree to discuss the replacement to Google FLoC, Sony’s proposed acquisition of Bungie, and Meta’s threat to pull the platform from Europe.


Cassie Stevens, Publicis Commerce
#165
02/04/2022

Cassie Stevens, global head of commerce, Publicis Commerce, joins ExchangeWire’s Mat Broughton and Ciaran O’Kane to discuss the rise of online marketplace spend; Apple’s new service for digital payments; and the metaverse’s impact on physical and online shopping.


Femi Taiwo, Assembly
#164
01/28/2022

Femi Taiwo, head of consultancy, Europe, Assembly joins ExchangeWire’s Grace Dillon and Rachel Smith to discuss a reportedly illegal deal between Google and Facebook; the accusation that Google Analytics have breached GDPR; and Microsoft’s near acquisition of Activision Blizzard.


The MadTech Podcast Special: Expiration of Cookies
#163
01/21/2022

Our thirteenth edition of The MadTech Podcast Special explores the cookieless future. The impending demise of the third-party cookie has had a huge impact on the ad tech industry, and knowing how to progress when this finally takes place is the leading topic of conversation.

In this episode, Søren Dinesen, CEO, Digiseg; Josh Mortensen, CMO, Digiseg; and Thomas Lytzen, director of ad sales and tech, Ekstra Bladet joins ExchangeWire’s Lindsay Rowntree to explore how the ad tech industry will be impacted when the expiration date for third-party cookies eventually arrives. In this session they cover, how the...


the7stars' Charlotte Powers on the NYT Acquisition, Measurement, and Online Fraud
#162
01/14/2022

On this week’s episode of TheMadTech Podcast, digital lead at the7stars Charlotte Powers joins ExchangeWire's Mat Broughton and Anne-Marie Sheedy to discuss The New York Times' acquisition of The Athletic; issues associated with cross-platform integrated measurement; and Starling Bank withdrawing their paid advertisements.


Laura Kantor, foodpanda
#161
01/07/2022

Laura Kantor, marketing & sustainability director at foodpanda, joins ExchangeWire's Mat Broughton and Rachel Smith to discuss the latest news in media, marketing, and commerce. This week they cover: the rise of "Q commerce"; the future of restaurants in a post-COVID world; and the growth of environmental consciousness amongst consumers.


Yahoo's Simon Halstead on Criteo’s Acquisition; Global Advertising; and Zero-Party Data
#160
12/17/2021

This week, Yahoo’s Vice President, Exchange and Supply International, Simon Halstead joins Lindsay Rowntree and Rachel Smith to discuss Criteo’s latest acquisition; big tech’s relationship with advertising; and zero-party data.

Simon Halstead, Yahoo’s Vice President, Exchange and Supply International, joins ExchangeWire's Lindsay Rowntree and Rachel Smith to discuss the latest news in media, marketing, and commerce. This week they cover: Criteo’s acquisition of IPONWEB; Alphabet, Amazon, and Meta’s control over the advertising space; and the future of zero-party data in privacy-first advertising.


Charlotte Williams on TikTok, Tesco’s Media Insights, and Livestream Commerce
#159
12/10/2021

Charlotte Williams, content marketing consultant, joins ExchangeWire's Anne-Marie Sheedy and Mat Broughton to discuss the latest news in media, marketing, and commerce. This week they cover: “Mass reporting” campaigns targeting content creators on TikTok; the launch of Tesco’s media and insights platform; and the growth of livestream shopping.


Alex Khan, Unruly
#158
12/03/2021

Alex Khan, MD International at Unruly, joins ExchangeWire's Grace Dillon and Ciaran O'Kane to discuss the latest news in media, marketing, and commerce. This week they cover: DuckDuckGo's release of "App Tracking Protection", an app blocking tool for Android; reports that CTV is now the fastest growing ad platform in the US; and the future of broadcast TV.


AdColony’s Tom Simpson on NFTs; Meta’s Metaverse; and Niantic
#157
11/26/2021

This week AdColony’s Tom Simpson joins Mat Broughton and Lindsay Rowntree to discuss revenue opportunities for NFTs; Meta’s plans for the metaverse; and Niantic’s recent campaign release.
Tom Simpson, SVP, APAC, at AdColony, joins ExchangeWire's Mat Broughton and Lindsay Rowntree to discuss the latest news in media, marketing, and commerce. This week they cover: NFTs’ future revenue opportunities within the luxury market; Facebook’s incoming CTO Andrew Bosworth’s plans for moderating the metaverse; and the release of Niantic’s “Meet You Out There” metaverse campaign.


The Runway Media’s Katie Atkinson on Apple Ad Buying Speculation; Instagram Bonuses; and The EU vs Big Tech
#156
11/19/2021

This week The Runway Media’s Katie Atkinson joins Mat Broughton and Ciaran O’Kane to discuss speculation around Apple buying Google ads; the Instagram Reels bonuses; and the EU Commission becoming sole enforcer of tech regulations.
Katie Atkinson, founder of The Runway Media, joins ExchangeWire's Mat Broughton and Ciaran O'Kane to discuss the latest news in media, marketing, and commerce. This week they cover: Apple secretly buying Google ads for high value-apps to siphon millions of dollars in subscription revenue; Instagram offering users a hefty bonus for posting short-form video content via their Reels platform; and how the EU C...


The MadTech Podcast Special: Responsibility in Media
#155
11/12/2021

Our twelfth edition of The MadTech Podcast Special explores responsibility in media. Acting consciously helps drive responsible media spending, and the big debate is whether agencies and brands are being given the appropriate tools to move forward with this.
In this episode Rachel Forde, CEO of UM UK, and Rob Blake UK managing director at Channel Factory join ExchangeWire’s Lindsay Rowntree to explore responsibility in media and how to implement this within the industry. In this session they cover, how to progress from talking about conscious media spending to actually doing it; how Channel Factory and UM UK ar...


Juliana Chu, Shiseido
#154
11/05/2021

Juliana Chu, vice president of digital and ecommerce APAC at Shiseido, joins ExchangeWire's Anne-Marie Sheedy and Rachel Smith to discuss the latest news in media, marketing, and commerce. This week they cover: ongoing global supply chain issues threaten ad spend recovery; what a PayPal-Pinterest merger might have meant for ecommerce; and the latest Participation Brand Index suggests that brands be putting purpose first.


ExchangeWire In-House
#153
10/29/2021

 ExchangeWire's Grace Dillon, Rachel Smith, and Lindsay Rowntree to discuss the latest news in media, marketing, and commerce. This week they cover: the UK agrees to drop the Digital Services Tax to signs up to a new global taxation system for big tech; Snapchat see their stock value fall after 'disruption' caused by Apple's ATT; and more mainstream retailers begin selling gaming furniture to capitalise on the popularity of the space.


The MadTech Podcast Special: Media Plan Diversity
#152
10/22/2021

Our eleventh edition of The MadTech Podcast Special explores media plan diversity. With the rise of diversity within the digital marketing industry, the concept is becoming a fascinating point of discussion in the production of display ad campaigns.
In this episode, Karan Singh, senior commercial director, advertiser partnerships at Xandr and Serhat Ekinci, managing director, Unite at Omnicom Media Group UK joins ExchangeWire’sLindsay Rowntree to discuss marketplace curation in the digital marketing industry. In this session, they cover what is meant by media plan diversity, and why marketplace curation is a good solution for this; how brands are inc...


The MadTech Podcast Special: The Complexity of Identity
#151
10/15/2021

In this MadTech Podcast Special episode, Piper Heitzler, head of growth, EMEA at Amobee, and Mathieu Roche, co-founder & CEO of ID5, join ExchangeWire CSO Rachel Smith to discuss the complexity of identity. In this session, they cover new approaches to identifying audiences and how they align with new privacy regulations; how innovation in this area has caused the dynamic between industry players to shift; how changes to tracking and identity have exacerbated fragmentation, and how this can be addressed; and more.


Penelope Siraj, R3
#150
10/08/2021

Penelope Siraj, principal consultant at R3, joins ExchangeWire's Mat Broughton and Lindsay Rowntree to discuss the latest news in media, marketing, and commerce. This week they cover: freelancing takes off amongst marketers (and agencies) amidst the 'Great Resignation'; the IAB Europe have issued warnings to consent management firms for not complying with the TCF; and brands must start thinking creatively about how to reach audiences through the entertainment industry, argues one marketing exec.


Jo Mackenzie, Publicis Media
#149
10/01/2021

Jo Mackenzie, managing director of Publicis Media Precision APAC, joins ExchangeWire's Rachel Smith and Ciaran O'Kane to discuss the latest news in media, marketing, and commerce. This week they cover: the ASA vow to crackdown on brands making misleading environmental claims in their ads; Netflix launch a free, mobile-only offering in Kenya; and, despite substantial spend, research finds that digital transformation remains slow for many businesses.


Niki Chana, The Women in Programmatic Network
#148
09/24/2021

Niki Chana, board member of The Women in Programmatic Network, joins ExchangeWire's Anne-Marie Sheedy and Mat Broughton to discuss the latest news in media, marketing, and commerce. This week they cover UK broadcasters nearing a deal to launch a new joint streaming service; Bytedance announcing that Douyin users under the age of 14 will be limited to a maximum of 40 minutes per day on the app; and Discord raising USD$500m in a new financing round.


Dan Hodgson, Rail Delivery Group
#147
09/17/2021

Dan Hodgson, commercial lead at Rail Delivery Group, joins Grace Dillon and Rachel Smith to discuss the latest news in ad tech and martech. In this episode they cover: the UK's information commissioner appeals to the G7 to clamp down on cookie pop-ups; Apple are ordered to allow app developers provide users with alternative payment options; and Google's cookie deprecation delay sees advertisers and agencies slow down their post-cookie preparations.