The MadTech Podcast

40 Episodes
MadTech Daily: Rising ChatGPT Referrals Fail to Match Search Drop; Google Submits New Search Proposal to Avoid EU Antitrust Fine
Yesterday at 7:00 AM

In today’s MadTech Daily we discuss ChatGPT referrals failing to match drops from Search, Google’s new Search proposal to avoid an EU antitrust fine, and the IPA urging the reform of legacy agency pricing structures. 


MadTech Daily: Google Fined $314m; X Suffers Sharpest UK Audience Drop Among Top 25 Publishers
Last Thursday at 7:00 AM

In today’s MadTech Daily, we cover legal developments including Google being fined $314.6m and Paramount settling the ‘60 Minutes’ lawsuit with Trump. We also look at X’s UK audience drop among the top 25 publishers, and the US Senate’s rejection of a ban on state-level AI regulation.



MadTech Daily: Microsoft Faces Irish Class Action Over Ad Data Use; Netflix–NASA Deal Boosts Live Streaming Lineup
Last Wednesday at 7:00 AM

In Today’s Digest, we discuss a class action against Microsoft Ireland Operations, Netflix–NASA’s deal to boost live streaming lineup, Apple’s consideration of Anthropic or OpenAI to power Siri, and John Lewis rolling out an offsite ad offering.


RedCircle’s Mike Kadin on the Programmatic Audio Landscape
Last Tuesday at 8:00 AM

In this episode of the MadTech Podcast Special, Mike Kadin, founder and CEO, RedCircle, joins ExchangeWire's Mat Broughton to discuss programmatic audio.

During the discussion, Kadin reveals:

- How programmatic ad tech is evolving within audio according to listener habits
- How brands can ensure brand safety and measurable impact across audio
- The current and future relationship between creators, advertisers, and audio platforms


MadTech Daily: Google’s Emissions Surge 51%; Canada Drops Tech Tax Amid Trump Trade Talks
Last Tuesday at 7:00 AM

In today’s MadTech Daily, we discuss Google’s soaring carbon emissions, Canada dropping a tech tax amid Trump trade talks, and Facebook requesting Meta AI access to unshared camera roll photos.


MadTech Daily: Google Launches Offerwall to Boost Publisher Revenue; IAB Launches Framework to Standardise Gaming Ad Metrics
Last Monday at 7:00 AM

In today’s MadTech Daily, we cover Google launching Offerwall to boost publisher revenue, IAB launching a framework to standardise gaming ad metrics, Apple changing EU App Store terms with a new fee structure, and Apple and Google being told to drop the DeepSeek app by a German watchdog. We also discuss Meta facing potential daily fines over pay-or-consent model. 


dentsu APAC’s Uma Ranganathan on Australia’s Social Media Ban Tech Trial, Ageism in Advertising, and Trading Truces
06/27/2025

In this MadTech Podcast episode, ExchangeWire head of marketing Grainne Reid is joined by head of content John Still and Uma Ranganathan, head of solutions development at dentsu APAC. 

They discuss the tech trial carried out in Australia as the country moves towards fully implementing a ban on social media platforms for under 16s, the UK's advertising watchdog criticising ageism in ads, and the trading truce between China and the US. 


MadTech Daily: US Judge Sides With Meta in AI Copyright Lawsuit; Authors Sue Microsoft Over AI Training on Books
06/27/2025

In today’s MadTech Daily, we discuss a US Judge siding with Meta in an AI copyright lawsuit, authors suing Microsoft over AI training on books, and subscriptions surpassing display ads for UK digital publishers. 


MadTech Daily: US Court Backs Anthropic on AI Training Copyright; Japan FTC Penalises Dentsu Over Olympic Bids
06/26/2025

In today’s MadTech Daily, we discuss a US federal court backing Anthropic on an AI training copyright lawsuit, Japan’s FTC penalising Dentsu and others over Olympic bids, as well as  IPA’s TouchPoints data revealing mobile topping TV in UK consumers’ screen habits.


MadTech Daily: CMA Proposes Search Overhaul to Curb Google’s Dominance; FTC Intervenes in $13.5bn Omnicom-IPG Merger
06/25/2025

In today’s MadTech Daily, we cover the CMA’s proposed search overhaul to curb Google’s dominance, the FTC’s intervention in the Omnicom-IPG merger, and the eSafety commissioner’s call to include YouTube in Australia’s under-16s social media ban. We also discuss the UK’s launch of a £380m plan to power creative industry growth.




MadTech Daily: Google Offers Search Overhaul to Dodge EU DMA Fine and Pulls Out of Deal with Aussie Publishers; Apple Mulls Perplexity AI Acquisition
06/24/2025

In today’s MadTech Daily, we discuss Google’s search overhaul offer to dodge an EU DMA fine and Google backing out of its deal with Aussie publishers. Apple also mulls an acquisition of Perplexity AI,  while being sued by shareholders over AI disclosures. Additionally, we discuss Snapchat acquiring student app Saturn.


MadTech Daily: BBC Threatens Perplexity AI Over Content Scraping; Australia’s Social Media Ban for Under 16s Moves Closer to Implementation
06/23/2025

In today’s MadTech Daily, we discuss the BBC threatening legal action against Perplexity AI over content scraping, Australia’s social media ban tech trial, and the ASA slamming stereotyping of older people in ads.



Mediacorp’s Raj Parekh on AI Search Reshaping the Industry, Perplexity Paying Publishers, and UK Broadcasters’ Battle Against the Streaming Giants
06/20/2025

In this episode of the MadTech Podcast, ExchangeWire editor Aimee Newell Tarín is joined by head of content John Still and Raj Parekh, head, digital sales at Mediacorp. 

They discuss how AI search is reshaping the industry, looking particularly at how it's affecting publishers; in the same vein, they look at Perplexity AI's programme for publishers. They also examine UK broadcasters' battle against the streaming giants. 

To hear more from Raj, join us at ATS Singapore - final tickets available now.


MadTech Daily: Google Hit in €4.1bn Android Fine Battle; Microsoft Considers Abandoning Negotiations with OpenAI
06/20/2025

In today’s MadTech Daily, we discuss Google being hit in a €4.1bn Android fine battle, Microsoft considering abandoning high-stakes negotiations with OpenAI, OpenAI ending work with Scale AI after its Meta deal, as well as Omnicom closing Cannes Lions with a YouTube livestream deal.


MadTech Daily: Netflix Goes Linear; Trump to Delay TikTok Ban for a Third Time
06/19/2025

In today’s MadTech Daily, we discuss Netflix inking a linear TV deal with TF1, Trump delaying the TikTok ban for a third time, TikTok Shop launching in Japan, and the CMA tossing Google’s Privacy Sandbox a lifeline.



WPP Media’s Kate Scott-Dawkins on the User-Generated Content Boom, the Evolution of Search, and the Rise of Retail Media
06/18/2025

In this MadTech Podcast Special, ExchangeWire editor Aimee Newell Tarín is joined by Kate Scott-Dawkins, president, business intelligence, at WPP Media, to explore key topics from the company’s latest global advertising forecast revealed on 10th June. 

Kate expands on: 

What the boom in UGC tells us about consumer preferences  How the UGC boom will affect different players in the ad tech ecosystem  How potential risks from UGC content can be mitigated  How AI-enhanced search is likely to evolve over the next couple of years  How AI-enhanced search is affecting the media supply chain  Whether there will...


WPP Media’s Kate Scott-Dawkins on the User-Generated Content Boom, the Evolution of Search, and the Rise of Retail Media
06/18/2025

In this MadTech Podcast Special, ExchangeWire editor Aimee Newell Tarín is joined by Kate Scott-Dawkins, president, business intelligence, at WPP Media, to explore key topics from the company’s latest global advertising forecast revealed on 10th June. 

She expands on:  What the boom in user-generated content (UGC) tells us about consumer preferences  How the UCG boom will affect different players in the ad tech ecosystem  How potential risks from UCG content can be mitigated  How AI-enhanced search is likely to evolve over the next couple of years  How AI-enhanced search is affecting the media supply chain  Whether there will...


MadTech Daily: WhatsApp to Introduce Ads; Sainsbury’s to Launch AI-Powered Retail Media Platform
06/18/2025

In today’s MadTech Daily, we cover WhatsApp introducing ads, Sainsbury’s launching an AI-powered retail media platform, Disney adding Amazon to DRAX, and Ad Net Zero expanding emissions standards across media channels.


MadTech Daily: UK Broadcasters to Launch Self-Serve TV Ad Marketplace; Roku & Amazon Deal Targets 80% of US CTV Audience
06/17/2025

In today’s MadTech Daily, we cover UK broadcasters launching a self-serve TV ad marketplace, Roku and Amazon striking a deal to target 80% of the US CTV audience as well as Google cutting ties with Scale AI after Meta’s investment, and its $32bn Wiz acquisition facing antitrust scrutiny. Finally, we discuss Omnicom moving to fully acquire Clemenger Group.


MadTech Daily: UK Data Bill Passes Without AI Copyright Clause; UN Urges Ad Industry to Ditch Fossil Fuel Companies
06/16/2025

In today’s MadTech Daily, we discuss the UK Data Bill passing without the AI Copyright transparency clause, a UN rapporteur urging green accountability while TikTok launches carbon measurement, and ITV unveiling a TV Outcomes Planner to support SMEs.


Pixels’ Alex Powell on WPP’s Woes, Publishers’ Social Referral Traffic and the Rise of Agency-SPP Partnerships
06/13/2025

In this MadTech Podcast episode, ExchangeWire head of marketing Grainne Reid is joined by research lead Mat Broughton and Alex Powell, founder of Pixels, to discuss the latest in ad tech, media, and marketing. 

They look at Mark Read's decision to step down from his position as CEO at WPP, publishers seeing an increase in referral traffic from social media, and the rise of partnerships between media agencies and supply-side platforms. 


MadTech Daily: Disney and Universal Sue Midjourney for Copyright Infringement; WhatsApp Backs Apple in Data Battle Against UK
06/13/2025

In today’s MadTech Daily, we discuss Disney and Universal suing Midjourney over AI copyright infringement and WhatsApp joining the legal action against the UK’s demand for Apple’s ‘back door’ data. We also look at DoorDash acquiring Symbiosys for $175M, PMG acquiring Momentum Commerce, and FERMÀT raising $45M to advance AI-powered commerce.


MadTech Daily: Publishers Hit by Drop in Traffic from Google’s AI Tools; Mars Shifts its $1.7bn Global Media Account from WPP to Publicis
06/12/2025

Today’s MadTech Daily looks at publishers seeing a drop in traffic as a result of Google’s AI tools, Mars’ $1.7bn global media account being pulled from WPP and given to Publicis, as well as Meta’s plans to acquire a stake in Scale AI for $14.8bn.


The Independent’s Andy Morley on The New Era of Audience Engagement
06/11/2025

In this MadTech Podcast Special, ExchangeWire editor Aimee Newell Tarín is joined by Andy Morley, chief revenue officer at The Independent. They discuss the launch of the publisher’s new content studio, announced at Advertising Week Europe on 2nd April. 

Morley expands on:  The importance of engagement in today’s landscape  The strategic vision behind the content studio’s launch  The unique opportunities for brands offered by the studio  How publishers can leverage the studio’s data and insights to shape content strategies for advertisers  How the studio ensures branded content delivers reach and resonance to audiences  


MadTech Daily: Warner Bros Discovery to Split Streaming and TV Units; UK Gov Considers Social Media Time Limits for Children
06/11/2025

In today’s MadTech Daily, we discuss media giants grappling with costs, the UK government considering social media time limits for children, and a global study comparing the impact of skippable and non-skippable ads.


MadTech Daily: WPP CEO Read to Step Down; Prime Video Adds Private Auctions
06/10/2025

Today, Dot discusses WPP CEO Mark Read planning to step down amid AI disruption and market strain, findings from WPP Media’s latest report, Amazon adding private auctions to Prime Video, as well as YouTube loosening moderation. 


MadTech Daily: Nearly Half of Publishers See Rise in Social Referral Traffic; ABC Updates Standards for Digital-First Publishing
06/09/2025

In today’s MadTech Daily, nearly half of publishers are seeing a rise in social traffic  referrals, ABC updates the standards for digital-first publishing, and the UK unveils an AI adoption framework. 


Gather’s Christophe Jammet on Meta’s Ad Automation Plans, NYT’s Content Licensing Agreement with Amazon, and YouTube’s Dominance
06/06/2025

In this MadTech Podcast episode, ExchangeWire editor Aimee Newell Tarín is joined by research lead Mat Broughton and Christophe Jammet, managing director at Gather to discuss the latest in the media and marketing industries. 

They look at Meta's plans to fully automate ad creation by the end of 2026, the New York Times' content licensing agreement with Amazon, and YouTube's dominance in the TV landscape. 


MadTech Daily: AI-Powered Search Ads Set to Soar to $26B by 2029; Apple Fails to Stall App Store Shake-Up
06/06/2025

In today’s Madtech Daily, we cover the projected surge in AI-driven search ad spend, Apple's failure to stall App Store shake up , and Reddit’s lawsuit against Anthropic over alleged unpaid use of training data.


MadTech Daily: WPP Media Unveils Open Intelligence; Paramount Reshapes Strategy
06/05/2025

Today’s MadTech Daily discusses WPP Media unveiling Open Intelligence, Paramount reshaping its strategy, as well as Disney and Microsoft announcing further layoffs amid AI restructuring.


MadTech Daily: Meta to Fully Automate Ad Creation; Big Tech Under Legal Pressure
06/04/2025

Today’s MadTech Daily covers Meta doubling down on AI automation, Big Tech facing legal pressure with Google settling and Apple pushing back, as well as digital video and audio surging in Australia as broadcast spend declines.


Sentient Talent’s Sean Halpin on the Ad Tech Job Market, Industry Networking and Standing Out in the Recruitment Process
06/03/2025

In this MadTech Podcast Special, ExchangeWire editor Aimee Newell Tarín is joined by Sean Halpin, founder and managing director at Sentient Talent, and co-founder of the AdTech Connect initiative. 

Halpin shares a range of insights, expanding on:   The current state of the ad tech job market  Advice for people trying to find their first job in ad tech  How candidates can make themselves stand out in the recruitment process  What the AdTech Connect initiative is bringing to the industry 


MadTech Daily: Judge Zooms In on Gen AI in Google’s Antitrust Case; NYT Strikes AI Content Licensing Deal with Amazon
06/03/2025

In today’s MadTech Daily, Judge Amit Mehta zooms in on generative AI in Google’s antitrust case, the New York Times strikes an AI content licensing deal with Amazon, and the AI copyright clash in the UK intensifies.


MadTech Daily: Business Insider Cuts 21% of Workforce; Discord Trials ‘Orbs’ to Incentivise Ad Engagement
06/02/2025

In today’s MadTech Daily, Business Insider cuts 21% of its workforce amid shift to AI and live events, Discord trials ‘Orbs’ to incentivise ad engagement, and Apple faces fresh DMA penalties as EU sets compliance deadline.



Willow & Jo Consulting's JJ Eastwood on Amazon, Retail Media Partnerships, and ChatGPT
05/30/2025

In this episode of TheMadTech Podcast, JJ Eastwood, managing partner, retail media, Willow & Jo Consulting, joins ExchangeWire's Grainne Reid (head of marketing) and John Still (head of content) to discuss the latest in media, marketing, and commerce.

They discuss the growth of Amazon's retail media revenue, Nectar and OMG's expanded retail media partnership, and the near-doubling of referral traffic from ChatGPT to publishers.


MadTech Daily: EU warns Shein to fix violations; xAI Partners with Telegram
05/30/2025

In today’s MadTech Daily, EU warns Shein to fix violations, xAI Partners with Telegram, and IAB launches Retail Media Certification Programme.


MadTech Daily: Meta’s FTC Antitrust Trial Draws to a Close; YouTube Tops TV Viewing
05/29/2025

In today’s MadTech Daily, we look at Meta’s FTC antitrust trial drawing to a close, PDD Holdings’ income dropping amid price wars and tariffs, and YouTube topping TV viewing among media companies for the third month in a row.


MadTech Daily: RedBird to Acquire Telegraph; European Alliances and Copyright Challenges in the UK AI Sector
05/28/2025

In today’s MadTech Daily, we look at RedBird’s agreement to acquire the Telegraph newspaper group, the latest in the UK's AI sector, and Alibaba's Taobao Instant Commerce Portal surpassing 40 million daily orders. 


What's Happening in CTV in APAC?
05/28/2025

In this MadTech Podcast Special, ExchangeWire's John Still is joined by OMG's Nina Fedorczuk and Alissa Bantigue to discuss the connected TV (CTV) landscape within the Asia-Pacific (APAC) region.


MadTech Daily: Google Faces AI Antitrust Probe; ChatGPT Referral Traffic Doubles in 2025
05/26/2025

In today’s MadTech Daily, we discuss the latest ad tech investigations, including Google facing an AI antitrust probe and regulators looking into whether Media Matters colluded with advertisers to turn advertisers away from X. We also examine ChatGPT’s referral traffic doubling in 2025, and Disney suing YouTube for poaching a key executive.