The MadTech Podcast

40 Episodes
MadTech Daily: Publicis and TTD settle dispute; Visa Enables ChatGPT Agent Payments; Advertising Association Unveils Global Identity
MadTech Daily: Publicis and TTD settle dispute; Visa Enables ChatGPT Agent Payments; Advertising Association Unveils Global Identity episode artwork
Yesterday at 6:00 AM

In today’s MadTech Daily, we cover Publicis and TTD settling dispute, The Advertising Association unveiling a new global identity, and Coupang being hit with a record fine over a data breach.


ExchangeWire on MENA Digital Advertising, Google vs. CMA, and UK Ad Exports
ExchangeWire on MENA Digital Advertising, Google vs. CMA, and UK Ad Exports episode artwork
Last Friday at 6:00 AM

In this episode of The MadTech Podcast, ExchangeWire's head of marketing, Grainne Reid, is joined by COO Lindsay Rowntree and John Still, head of content.

The first story this week is MENA becoming the world's fastest-growing digital advertising market. The team discuss the biggest categories in the region and their expectations for future growth. The second covers the CMA imposing new measures on Google search, and whether this affords publishers greater protection in the AI era.

Finally, UK ad exports recorded a £19.4bn milestone in 2025. Is the UK proud enough of its advertising industry, and w...


MadTech Daily: ChatGPT Ads Lands its First Conversion API Partner in LiveRamp; Seven’s Parent Company Cuts Jobs as TV Earnings Fall
MadTech Daily: ChatGPT Ads Lands its First Conversion API Partner in LiveRamp; Seven’s Parent Company Cuts Jobs as TV Earnings Fall episode artwork
Last Friday at 6:00 AM

In today’s MadTech Daily, we cover ChatGPT Ads landing its first Conversion API partner in LiveRamp, Seven’s parent company cutting jobs as TV earnings fall, and Amazon DSP integrating Adelaide attention targeting.


MadTech Daily: Netflix Brings Upfront Event to the UK; Meta Ordered to Open WhatsApp to AI Rivals
MadTech Daily: Netflix Brings Upfront Event to the UK; Meta Ordered to Open WhatsApp to AI Rivals episode artwork
Last Thursday at 6:00 AM

In today’s MadTech Daily, we cover Netflix bringing Upfronts to the UK for the first time, Brussels forcing Meta to allow rival AI services on WhatsApp, and Italy’s Bending Spoons filing for a US IPO.


MadTech Daily: MENA Becomes Fastest-Growing Ad Market; Accenture Acquires Whalar
MadTech Daily: MENA Becomes Fastest-Growing Ad Market; Accenture Acquires Whalar episode artwork
Last Wednesday at 5:48 PM

In today’s MadTech Daily, we look at MENA becoming the fastest-growing advertising market, Whalar joining Accenture in an acquisition deal, and VCCP unveiling a new retail media offering alongside an ECD appointment.


MadTech Daily: Portugal Fines Telcos Over Ad Collusion; Trade Desk CRO Out After 7 Months
MadTech Daily: Portugal Fines Telcos Over Ad Collusion; Trade Desk CRO Out After 7 Months episode artwork
06/09/2026

In today’s MadTech Daily, we discuss Portugal fining telecoms companies over ad collusion, The Trade Desk’s CRO stepping down after seven months, and software buyouts falling to pandemic-era lows amid an AI-driven market rout


MadTech Daily: Google Adds Search Profiles to Discover; Roblox Opens Ads to Under-13s
MadTech Daily: Google Adds Search Profiles to Discover; Roblox Opens Ads to Under-13s episode artwork
06/08/2026

In today’s Digest, we cover Google introducing Search Profiles in Discover, Roblox expanding ads to children under 13, and Singtel securing AI funding through a partnership deal in Singapore. 


MadTech Mailbag: ExchangeWire on Gen AI Ads, Retail Media, and Audio Advertising
MadTech Mailbag: ExchangeWire on Gen AI Ads, Retail Media, and Audio Advertising episode artwork
06/05/2026

Is the industry sleepwalking into a creative quality crisis? Why are we still building retail media on first-wave infrastructure? Are marketers ready to adopt audio as a full funnel channel?

This week, we're handing the mic over to our audience for another mailbag special. We’ve gathered burning questions from across the ad tech landscape and put them to our team, who’ll dive in and answer as best they can…

In this episode of The MadTech Podcast, ExchangeWire's head of content, John Still, is joined by CEO Rachel Smith and COO Lindsay Rowntree to discus...


MadTech Daily: SPUR Coalition Welcomes 30 New Members at World News Media Congress; Peer39 Strengthens Verification Offering With Adloox Deal
MadTech Daily: SPUR Coalition Welcomes 30 New Members at World News Media Congress; Peer39 Strengthens Verification Offering With Adloox Deal episode artwork
06/05/2026

In today’s MadTech Daily, we cover the SPUR Coalition welcoming 30 new members at the World News Media Congress, and Peer39 strengthening its verification offering through a deal with Adloox, and Malaysia’s under-16 social media ban taking effect on 1st June.


MadTech Daily: Google Under UK Scrutiny; InMobi & Scope3 Launch Sell-Side AI Agent
MadTech Daily: Google Under UK Scrutiny; InMobi & Scope3 Launch Sell-Side AI Agent episode artwork
06/04/2026

In today’s MadTech Daily, we cover Google coming under UK scrutiny over its use of publisher content in AI products, InMobi and Scope3 launching an autonomous media buying agent, and DeepSeek nearing a $7bn funding round. 


MadTech Daily: UK ad exports hit £19.4bn; Tencent Nears Launch of AI Agent for WeChat
MadTech Daily: UK ad exports hit £19.4bn; Tencent Nears Launch of AI Agent for WeChat episode artwork
06/03/2026

In today’s MadTech Daily, we cover UK ad exports reaching £19.4bn, Tencent readying an AI agent for China’s most-used app, and Anthropic making its public market debut amid the AI surge. 


MadTech Daily: CNN Sues Perplexity Over AI Copyright; Amazon Launches Bidstream Signal Tools
MadTech Daily: CNN Sues Perplexity Over AI Copyright; Amazon Launches Bidstream Signal Tools episode artwork
06/02/2026

In today’s MadTech Daily, we cover Perplexity facing a CNN lawsuit over a copyright dispute, Amazon launching new bidstream signal tools, and Pichai downplaying fears around ‘Google Zero’. 


MadTech Daily: Walmart Names Yahoo & Magnite as Ad Tech Partners; Meta Reaffirms Oversight Board Funding
MadTech Daily: Walmart Names Yahoo & Magnite as Ad Tech Partners; Meta Reaffirms Oversight Board Funding episode artwork
06/01/2026

In today’s Digest, we discuss Walmart teaming up with Yahoo and Magnite on an ad tech overhaul, Meta renewing its funding pledge for the Oversight Board, and Anthropic nearing a USD$1tn valuation ahead of an IPO.


TruTxt's Dave Barr & Nick Fletcher on International Publisher Localisation
TruTxt's Dave Barr & Nick Fletcher on International Publisher Localisation episode artwork
05/29/2026

In this special episode of The MadTech Podcast, Dave Barr and Nick Fletcher, co-founders of TruTxt, join ExchangeWire's John Still to discuss localisation and monetisation of international publisher traffic.

TruTxt is FirstPartyStudio’s first incubation supported by FirstPartyCapital. The AI-powered platform helps publishers grow international audiences, improve engagement, and increase revenue through real-time content translation, localisation, and advertising optimisation infrastructure.

Dave and Nick discuss the challenges faced by the publishing industry and the global traffic dilemma. While digital publishers are attracting an increasingly global audience, non-local language traffic is often deprioritised. As content consumption shifts to...


MadTech Daily: Temu Hit With EU Fine Over Unsafe Product Sales; ChatGPT Adds Cost-Per-Action Advertising,
MadTech Daily: Temu Hit With EU Fine Over Unsafe Product Sales; ChatGPT Adds Cost-Per-Action Advertising, episode artwork
05/29/2026

In today’s Digest, we cover Temu being hit with an EU fine over unsafe product sales, ChatGPT adding cost-per-action advertising, and YouTube rolling out AI content detection and labeling.


MadTech Daily: Supreme Court Rejects Meta Appeal; Instagram Bans Betting Ads Starring Kane and Haaland
MadTech Daily: Supreme Court Rejects Meta Appeal; Instagram Bans Betting Ads Starring Kane and Haaland episode artwork
05/28/2026

In today’s Madtech Daily, we cover the Supreme Court rejecting Meta’s appeal in an addiction case, Instagram banning betting ads featuring Kane and Haaland, and an IPA report warning that ‘small thinking’ is hurting advertising.


MadTech Daily: ITN Launches Paid YouTube Subscriptions; Meta and Google AI Guardrails Stripped in Minutes
MadTech Daily:  ITN Launches Paid YouTube Subscriptions; Meta and Google AI Guardrails Stripped in Minutes episode artwork
05/27/2026

In today’s MadTech Daily, we cover ITN launching YouTube subscriptions for archive content, AI guardrails being removed from Meta and Google’s models, and Pope Leo challenging Big Tech in a new AI encyclical.


MadTech Daily: Uber Still Keen on Delivery Hero?
MadTech Daily: Uber Still Keen on Delivery Hero? episode artwork
05/26/2026

 In today’s MadTech Daily, we look at whether Uber is still keen on Delivery Hero, plus Google’s latest commerce move and a new app ahead of the World Cup. 


ExchangeWire's Ad Tech Quiz: LiveRamp Acquisition, AI Adoption, and Meta's Ad Revenue
ExchangeWire's Ad Tech Quiz: LiveRamp Acquisition, AI Adoption, and Meta's Ad Revenue episode artwork
05/22/2026

How much did Publicis acquire LiveRamp for? What percentage of UK digital advertising businesses are using AI? What figure is Meta's ad revenue projected to hit in 2026?

In this quiz edition of The MadTech Podcast, ExchangeWire's head of marketing is joined by John Still, head of content, and COO Lindsay Rowntree, with an all-time score of 3-0. 

The first story this week is Publicis Groupe acquiring data collaboration platform LiveRamp. The team discusses what this means for the industry and the agentic opportunities it presents for the agency holding group. The second explores the pace o...


MadTech Daily: Telegraph and AMI launch £1m media fund; Murdoch acquiring Vox Media, New York magazine and podcast network
MadTech Daily: Telegraph and AMI launch £1m media fund; Murdoch acquiring Vox Media, New York magazine and podcast network episode artwork
05/22/2026

In today’s MadTech Daily, we look at The Telegraph and AMI launching a £1m media fund, and Murdoch acquiring Vox Media, New York Magazine, and a podcast network. 


MadTech Daily: Google Debuts New AI Model; Singapore Signs New AI Deals
MadTech Daily: Google Debuts New AI Model; Singapore Signs New AI Deals episode artwork
05/21/2026

In today’s MadTech Daily, we discuss OpenAI committing USD$234m as Singapore signs new AI deals, Google debuting a new AI model amid pressure from coding rivals, and UK advertising returning to Cannes Lions.


MadTech Daily: Musk Loses OpenAI Case; Google and Blackstone Launch AI Cloud Venture
MadTech Daily: Musk Loses OpenAI Case; Google and Blackstone Launch AI Cloud Venture episode artwork
05/20/2026

In today’s MadTech Daily, we cover Musk losing the OpenAI trial after a two-hour verdict, Google and Blackstone launching an AI cloud venture, and HBO Max debuting podcast content in Europe. 


MadTech Daily: Government Plans Terrestrial TV Switch-Off; Baidu Says AI Now Drives Business
MadTech Daily: Government Plans Terrestrial TV Switch-Off; Baidu Says AI Now Drives Business episode artwork
05/19/2026

In today’s MadTech Daily, we cover terrestrial TV switch-off plans coming under government review, Baidu saying AI is now its primary growth driver despite a revenue drop, and Anthropic set to brief a global watchdog on Mythos cyber flaws. 


MadTech Daily: Publicis buys LiveRamp; Netflix Expands Ad Tier
MadTech Daily: Publicis buys LiveRamp; Netflix Expands Ad Tier episode artwork
05/18/2026

In today’s Digest, we cover Publicis’ purchase of LiveRamp, Netflix debuting new ad markets, podcast inventory, and vertical video ads. We also discuss WBD betting on agentic advertising ahead of its Paramount merger and AI driving 129% growth for ‘meaningful’ brands. 


the7stars' Kashif Dalvi on AI E-Commerce, Instagram CTV, and Amazon & Netflix's Integration
the7stars' Kashif Dalvi on AI E-Commerce, Instagram CTV, and Amazon & Netflix's Integration episode artwork
05/15/2026

In this episode of The MadTech Podcast, Kashif Dalvi, digital strategy partner at the7stars, joins ExchangeWire COO Lindsay Rowntree and John Still, head of content.

The first story is Alibaba integrating Qwen into Taobao, its biggest e-commerce platform. They discuss if the future of search lies in fluid conversations, and compare the latest developments in AI and e-commerce across different regions. The second story covers Instagram's plans to expand into long-form CTV content, emulating YouTube.

Finally, Amazon data will become available on Netflix inventory in the UK and wider EMEA region from next week...


MadTech Daily: Ministers Urged to Act as AI Adoption Hits 95%; Ofcom Drafts New Rules for Streaming Platforms; Tencent Misses Q1 Forecasts, Bets on AI
MadTech Daily: Ministers Urged to Act as AI Adoption Hits 95%; Ofcom Drafts New Rules for Streaming Platforms; Tencent Misses Q1 Forecasts, Bets on AI episode artwork
05/15/2026

In today’s MadTech Daily, we cover ministers being urged to act as AI adoption hits 95%, Ofcom drafting new rules for streaming platforms, and Tencent missing Q1 forecasts while doubling down on AI.


MadTech Daily: Meta Eyes $240bn Ad Haul in 2026; Alibaba AI Revenue Hits 11th Quarter of Triple-Digit Growth
MadTech Daily: Meta Eyes $240bn Ad Haul in 2026; Alibaba AI Revenue Hits 11th Quarter of Triple-Digit Growth episode artwork
05/14/2026

In today’s Digest, we cover Meta’s ad business set to reach $240bn amid a market surge, Alibaba’s AI revenue posting its 11th straight quarter of triple-digit growth, and Netflix being accused of spying in a Texas lawsuit.


MadTech Daily: TikTok Launches Ad-Free Tier in UK; Byron Allen Buys BuzzFeed; California County Sues Meta Over Scam Ads
MadTech Daily: TikTok Launches Ad-Free Tier in UK; Byron Allen Buys BuzzFeed; California County Sues Meta Over Scam Ads episode artwork
05/13/2026

On today’s MadTech Daily we cover TikTok introducing an ad-free subscription in the UK and Byron Allen taking over BuzzFeed as CEO in a $120m buyout. We also discuss Meta being sued over scam ads in California. 


MadTech Daily: Alibaba Pushes ‘Chat-to-Buy’ With Qwen AI; Amazon Data Coming to Netflix Inventory Next Week; Instagram Eyes Long-Form CTV Push
MadTech Daily: Alibaba Pushes ‘Chat-to-Buy’ With Qwen AI; Amazon Data Coming to Netflix Inventory Next Week; Instagram Eyes Long-Form CTV Push episode artwork
05/12/2026

On today’s MadTech Daily we cover Alibaba leaning into AI shopping with a Qwen–Taobao tie-up, Amazon data set to power Netflix ads in the UK from 18th May, and Instagram exploring long-form video on CTV. 


MadTech Daily: ChatGPT Ads Expand to New Markets Including UK; Meta Sues Ofcom Over Safety Act Fines; Apple Pays $250m Over Siri AI Claims
MadTech Daily: ChatGPT Ads Expand to New Markets Including UK; Meta Sues Ofcom Over Safety Act Fines; Apple Pays $250m Over Siri AI Claims episode artwork
05/11/2026

On today’s MadTech Daily, we cover OpenAI expanding ChatGPT ads globally as The Trade Desk’s CSO joins the company, Meta taking Ofcom to court over online safety penalties, and Apple agreeing to a USD$250m payout over Siri AI misrepresentation.


ExchangeWire on Big Tech's Ad Revenue, News Habits, and Agentic Media Buying
ExchangeWire on Big Tech's Ad Revenue, News Habits, and Agentic Media Buying episode artwork
05/08/2026

In this episode of The MadTech Podcast, ExchangeWire's head of marketing, Grainne Reid, is joined by COO Lindsay Rowntree and John Still, head of content.

The first story this week is the four tech giants collectively earning over $100bn in ad revenue in Q1 of 2026, with Alphabet in the lead. The team discuss areas of growth for the walled gardens and the 'squeeze' of the open web. The second dives into generational differences in news consumption habits, and how news brands can turn that trust into value for advertisers and agency partners. 

Finally, Omnicom has b...


MadTech Daily: Meta Prepares AI Agents to Perform Tasks for Users; EU to Ease AI Restrictions; Meta Asks Judge to Throw Out Social Media Addiction Verdict
MadTech Daily: Meta Prepares AI Agents to Perform Tasks for Users; EU to Ease AI Restrictions; Meta Asks Judge to Throw Out Social Media Addiction Verdict episode artwork
05/08/2026

On today’s MadTech Daily we cover Meta preparing AI agents to perform tasks for users, the EU easing AI restrictions, and Meta asking a judge to throw out the verdict for its social media addiction case. 


MadTech Daily: ChatGPT Ads Manager Opens to All US Advertisers; Amazon Targets Supply Chain; Publishers Sue Meta Over AI Copyright
MadTech Daily: ChatGPT Ads Manager Opens to All US Advertisers; Amazon Targets Supply Chain; Publishers Sue Meta Over AI Copyright episode artwork
05/07/2026

On today’s MadTech Daily we look at OpenAI expanding ChatGPT ads with a US-based manager and CPA bidding, Amazon taking aim at supply chain dominance, and publishers suing Meta over AI training copyright claims.


MadTech Daily: US Rethinks AI Safety Stance; Omnicom Data Chief Steps Down; Image AI Models Outpace Chatbots in App Growth
MadTech Daily: US Rethinks AI Safety Stance; Omnicom Data Chief Steps Down; Image AI Models Outpace Chatbots in App Growth episode artwork
05/06/2026

On today’s MadTech Daily we look at the Trump administration considering AI model safety reviews, Duncan Painter leaving Omnicom’s data and commerce role, and Image AI models outpacing chatbots in app growth


MadTech Daily: OpenAI Lays Groundwork For ChatGPT Ads in EU; Blackstone, H&F, Goldman Back AI venture; Musk Settles Twitter Lawsuit Paying $1.5m
MadTech Daily: OpenAI Lays Groundwork For ChatGPT Ads in EU; Blackstone, H&F, Goldman Back AI venture; Musk Settles Twitter Lawsuit Paying $1.5m episode artwork
05/05/2026

On today’s MadTech Daily, we cover OpenAI laying the groundwork for ChatGPT ads in the EU and sharing user data with advertisers, Blackstone, Hellman & Friedman, and Goldman Sachs backing a new enterprise AI venture, and Elon Musk settling an SEC lawsuit over his Twitter purchase, paying a USD$1.5m fine.


ExchangeWire on Index Cloud, Meta CTV Advertising, and Synthetic Audiences
ExchangeWire on Index Cloud, Meta CTV Advertising, and Synthetic Audiences episode artwork
05/01/2026

In this episode of The MadTech Podcast, ExchangeWire's head of marketing, Grainne Reid, is joined by CEO Rachel Smith and COO Lindsay Rowntree.

Index Exchange has deployed the world's first containerised DSP on its new cloud infrastructure. The team discuss the technical side of Index Cloud and how it changes bid mechanics on the open web. The second story covers Meta's plans to extend its advertising offerings into CTV. Finally, they look into News UK's synthetic audience-planning tool, Times ExplorAItion, and the ways publishers are leveraging their first-party data to better target audiences.

0:00 Introduction
0:58...


MadTech Daily: Meta Found in Breach of EU Law Over Child Safety; Meta Opens Ad Ecosystem to Third-Party AI
MadTech Daily: Meta Found in Breach of EU Law Over Child Safety; Meta Opens Ad Ecosystem to Third-Party AI episode artwork
05/01/2026

On today’s MadTech Daily, we discuss Meta being found in breach of EU law over child safety and it opening its ads ecosystem to third-party AI. We also cover big tech surpassing $100bn in Q1 ad revenue as well as Uber expanding into hotels through an Expedia deal.


MadTech Daily: Omnicom Tests AI Agent Media Buying; Australia Forces Big Tech to Pay for News
MadTech Daily: Omnicom Tests AI Agent Media Buying; Australia Forces Big Tech to Pay for News episode artwork
04/30/2026

On today’s MadTech Daily, we look at Omnicom testing AI agents to cut out ad tech middlemen as it reports its Q1 results, Australia forcing big tech to pay for news or face a 2.25% tax, and retail media ad spend seeing 30.5% growth in Q4 2025. 


MadTech Daily: Pinterest Launches CTV Audiences; Google Signs Pentagon Deal; Anthropic Builds AI Agent Marketplace
MadTech Daily: Pinterest Launches CTV Audiences; Google Signs Pentagon Deal; Anthropic Builds AI Agent Marketplace episode artwork
04/29/2026

On today's MadTech Daily we discuss Pinterest launching CTV audiences following its tvScientific deal, Google signing a Pentagon agreement for ‘any lawful’ AI use, and Anthropic testing AI-to-AI commerce in an internal marketplace pilot.


MadTech Daily: Meta Eyes CTV for Ad Growth; News UK Builds Synthetic Audience Tool for Advertisers; Musk & Altman Clash Over OpenAI in Court
MadTech Daily: Meta Eyes CTV for Ad Growth; News UK Builds Synthetic Audience Tool for Advertisers; Musk & Altman Clash Over OpenAI in Court episode artwork
04/28/2026

On today’s MadTech Daily, we discuss Meta eyeing CTV to fuel ad growth, News UK building a synthetic audience tool to sharpen targeting and prove ROI, plus Musk and Altman heading to trial in a high-stakes battle over OpenAI’s future.