The MadTech Podcast

40 Episodes
The Telegraph's Samara Hocihara on AI litigation, Reddit's big moment and the new Browser Wars
Yesterday at 9:43 AM

On this week's podcast, Samara Hocihara of the Telegraph joins John Still and Rachel Smith to discuss AI litigation, Reddit's big moment and the new Browser Wars.

*Check out the winners from The Wires Awards 2025*


MadTech Daily: EU plans a new probe into Google over news rankings; Tencent’s profit jumps 19% on AI gains; 58% of UK households holds fewer than three streaming services
Yesterday at 7:01 AM

In today’s MadTech Daily, we cover the EU planning a new probe into Google over news rankings, Tencent’s profit jumping 19% on AI gains, and 58% of UK households holding fewer than three streaming services.




digitalAudience and Mediahuis on Data Distribution Across European Marketing & Advertising
Last Thursday at 12:00 PM

In this special episode of the MadTech Podcast, ExchangeWire CEO Rachel Smith is joined by Bastiaan Spaans, Chief Commercial Officer at digitalAudience, and Remco Steen, Manager of Advertising Technology at Mediahuis Netherlands, to discuss their companies' latest partnership.

They look at data distribution and collaboration between publishers, brands, and agencies, tools like data clean rooms, and how publishers are experimenting with their monetisation strategy. 


MadTech Daily: ITV Launches Linear TV Solution and Joins TikTok Pulse Premiere; Reddit Reels in Advertisers with Interactive Ads
Last Thursday at 8:00 AM

In today's MadTech Daily, we look at the latest announcements from ITV’s Palooza event, Reddit reeling in advertisers with the launch of a new ad format, plus Microsoft making its behavioural analytics tool mandatory for publishers.  


Reed Smith's Nikki Bhargava on California's AB566 and Data Privacy in Ad Tech
Last Wednesday at 2:00 PM

In this special episode of the MadTech Podcast, ExchangeWire’s head of content John Still is joined by Nikki Bhargava, partner at Reed Smith LLP, to discuss the convergence between privacy and ad tech in the US.

They look at the California Consumer Privacy Act (CCPA) and the AB566 bill recently signed by governor Gavin Newsom, and what the implementation of opt-out preference signals might look like for both businesses and consumers.


MadTech Daily: Trump Threatens $1bn Lawsuit Against BBC; Major Podcast Push; Wikipedia Urges Responsible Use of its Content by AI
Last Wednesday at 7:00 AM

In today’s MadTech Daily, we look at Trump threatening a USD$1bn lawsuit against the BBC over the editing of a Panorama broadcast, TikTok and iHeartMedia launching a podcast network to tap the creator economy, and Netflix eyeing original video podcasts. We also discuss Wikipedia urging AI developers to use its content responsibly.


MadTech Daily: Amazon Expands Global Reach with Bazaar App; OpenAI Proposes Teen Safety Standards
Last Tuesday at 7:00 AM

In today’s MadTech Daily, we cover Amazon expanding its global reach with a low-cost Bazaar app, OpenAI proposing teen safety standards amid rising scrutiny, and the Daily Mail seeing its traffic disrupted. 


MadTech Daily: Comcast in Talks to Buy ITV’s Broadcast Arm; Apple Nears $1bn Deal to Power Siri; EU to Weaken AI Act
Last Monday at 7:00 AM

In today’s MadTech Daily, we cover Comcast looking to buy ITV’s broadcast arm for £2bn, Apple nearing a USD$1bn deal to power a Siri overhaul with Google’s Gemini AI, and the EU weakening its landmark AI Act amid Big Tech pressure.


ExchangeWire on Big Tech’s Anticompetitive Behaviour, WPP’s Latest Partnership, and the DSP Wars
11/07/2025

In this MadTech Podcast team episode, ExchangeWire editor Aimee Newell TarĂ­n is joined by co-founder & CEO Rachel Smith and COO Lindsay Rowntree.

They look at UK broadcasters' appeal to the government to stamp out big tech’s anticompetitive practices, WPP’s partnership with analytics firm Sightly, and the DSP wars between Amazon, Google, and The Trade Desk.

They also discuss AI regulation in journalism and publishing, the modularisation of ad tech, and parallels between the DSP wars and the Chinese economy.


MadTech Daily: Document Reveals Meta's Profits from Scam Ads; Netflix Introduces New Metric
11/07/2025

In today’s MadTech Daily, we discuss documents revealing Meta’s profits from scam ads, Netflix entering its third year of ads with an eye on the future, and Snap soars surging after a USD$400m Perplexity AI deal.


MadTech Daily: Amazon Sues Perplexity Over AI Shopping Tool; Epic and Google Settle Lawsuit; People Inc. Signs Deal with Microsoft
11/06/2025

Today, we look at Amazon suing Perplexity over its AI shopping assistant, Epic and Google settling their lawsuit, and People Inc. signing an AI deal with Microsoft. 


MadTech Daily: Digest: Amazon Ads Expands Sports Streaming Inventory; Getty and Perplexity Ink Deal
11/05/2025

In today’s MadTech Daily, Dot discusses Amazon Ads expanding its sports streaming inventory, Getty and Perplexity inking a multi-year deal to power AI search visuals, as well as Sky, BBC, and ITN urging a crackdown on Big Tech.


MadTech Daily: Tech Giants Step Up Efforts to Fix AI Security Flaws; TV & Video Market on Track for $1tn by 2030
11/04/2025

In today’s MadTech Daily, we discuss tech giants stepping up efforts to fix AI security flaws; Alibaba investing USD$281m to expand Taobao stores; and the global TV and video market on track to hit USD$1tn by 2030.




MadTech Daily: Netflix Eyes Warner Bros. Discovery Acquisition; IAB Unveils New CTV Framework
11/03/2025

In today’s MadTech Daily, look at Netflix eyeing a Warner Bros. Discovery acquisition, the IAB unveiling a framework to standardise conversion APIs for CTV, and ABC and ESPN being pulled from YouTube TV ahead of their deal expiry.


ExchangeWire on Ads in Apple Maps, Comcast Linear TV Going Programmatic, and AdCP
10/31/2025

In this MadTech Podcast team episode, ExchangeWire head of marketing Grainne Reid is joined by head of content John Still and COO Lindsay Rowntree.

They look at Apple Maps moving towards ad monetisation, Comcast making their linear TV inventory available programmatically for advertisers, and the launch of the new Ad Context Protocol (AdCP).

They discuss Apple’s and Google’s relationships with long tail businesses, the state of the TV landscape for media buyers, and the adoption of ad tech industry standards.


MadTech Daily: Bending Spoons Acquires AOL for $1.5bn; New WPP CEO Issues Profit Warning
10/31/2025

In today’s MadTech Daily, we cover Bending Spoons acquiring AOL for $1.5bn, WPP’s new CEO issuing a profit warning, and Meta’s ad revenue jumping 26% in Q3. 



MadTech Daily: Video on Demand to Drive 17% Growth in Q4 Ad Spend; Publicis Acquires HEPMIL Media Group
10/30/2025

In today’s Digest, we cover the latest ad spend forecast from the AA and WARC, Publicis buying HEPMIL Media Group to boost its influencer marketing in Southeast Asia, and US senators pushing to ban teen use of AI chatbots.


MadTech Daily: ChatGPT Adds PayPal Wallet; Musk Launches AI Encyclopedia
10/29/2025

In today’s MadTech Daily: ChatGPT adds a PayPal wallet, Musk launches an AI encyclopedia, plus StarHub and Mediacorp team up to enhance the viewing experience for customers in Singapore


MadTech Daily: Apple Plans Ads for Maps; X Loses Advertising Boss; EU Finds Meta & TikTok Broke Transparency Obligations
10/28/2025

In today’s MadTech Daily, we discuss Apple planning ads for Maps, X losing its advertising boss, and the EU’s preliminary findings that Meta and TikTok broke transparency obligations.



MadTech Daily: WPP Courts Businesses with Self-Serve Platform Launch; Comcast Linear TV Goes Programmatic; The Observer Signs AI News Deal
10/27/2025

In today’s MadTech Daily, we look at WPP launching a self-serve version of its ad platform, Comcast bringing biddable and programmatic to its linear TV offering, and The Observer signing a deal to appear on AI news platform Particle. 


SevenSix Agency's Charlotte Stavrou on Social Media Advertising, Meta's Chatbot Safeguarding, and Skippable Ads on Reels
10/24/2025

In this episode of the MadTech Podcast, ExchangeWire editor Aimee Newell TarĂ­n is joined by head of content John Still and Charlotte Stavrou, founder & CEO of SevenSix Agency.

They look into global ad spend figures from WARC, Meta implementing safeguards around AI character chatbots for children, and Instagram testing skippable ads in Reels. 

They also discuss social media algorithms and the dominance of big platforms, the repercussions of AI on children, and the state of creator marketing.


MadTech Daily: Amazon Introduces Service for Real-Time Bidding, Reddit Sues Perplexity over Stolen Data; Alibaba’s Quark Adds AI Chatbot
10/24/2025

On today’s MadTech Daily, we cover Amazon introducing a service built for real-time bidding, Reddit targeting Perplexity with a data-related lawsuit, and Alibaba’s Quark app launching an AI chatbot. 


Equativ's Curt Larson on the AI Effect on Consumers and Advertising
10/23/2025

In this MadTech Podcast special, ExchangeWire COO Lindsay Rowntree is joined by Curt Larson, Chief Innovation Officer at Equativ, to talk about how AI is changing the way people search, click, and advertise.

Following a survey by Equativ on the effects of AI from a consumer perspective, they discuss how the surge in LLMs has influenced consumer needs and behaviour, what this means for advertisers and publishers, and the opportunities it presents for the ad tech industry.

See the infographic at: https://www.equativ.com/research/infographic-the-ai-effect-new-habits-fewer-clicks-and-a-changing-ad-landscape


MadTech Daily: OpenAI Launches ChatGPT Atlas Browser; Omnicom Revenue Rises on Ad Strength; Netflix Expands into Interactive Experiences
10/23/2025

In today’s MadTech Daily, we cover OpenAI launching the ChatGPT Atlas browser, Omnicom’s revenue rising on ad strength, and Netflix expanding into interactive experiences as its shares fall on a Brazil tax hit.



MadTech Daily: Google Abandons Privacy Sandbox; Warner Bros. Discovery Puts Itself Up for Sale; Apple Strikes $700M Deal for F1 Rights
10/22/2025

In today’s MadTech Daily, we discuss Google abandoning Privacy Sandbox, Warner Bros. Discovery putting itself up for sale, and Apple striking a USD$700m deal for F1 rights. 


MadTech Daily: Meta Tests Skippable Ads on Instagram Reels; AI and Social Media Disrupt Wikipedia Traffic; Meta Tightens AI Chatbot Controls for Kids
10/21/2025

In today’s MadTech Daily, we discuss Meta testing skippable ads on Instagram Reels, AI and social media disrupting Wikipedia traffic, and Meta tightening AI chatbot controls for kids.


MadTech Daily: Meta Forfeits its Brand Safety Seal; Havas Eyes Dentsu’s Global Assets; TikTok Algorithm Licensing Sparks US Concern
10/20/2025

In today’s Digest, we cover Meta pulling out of the MRC audit and forfeiting its brand safety seal, Havas eyeing Dentsu’s global assets, and TikTok’s algorithm licensing sparking concern in the US.


Webtopia’s Daniel Sichel on Google’s CMA Search Trouble, TikTok Cutting Content Moderation, and Reddit's Ad Expansion
10/17/2025

In this episode of the MadTech Podcast, ExchangeWire head of marketing Grainne Reid is joined by co-founder & CEO Rachel Smith and Daniel Sichel, managing director at Webtopia.

They look into Google’s strategic market status and the inclusion of AI search, TikTok’s plans to cut 439 content moderation jobs in London, and Sharb Farjami’s appointment at Reddit.

They also discuss regulation in the ad tech ecosystem, the dangers of AI reliance in content moderation, and advertising opportunities in community-led environments.


MadTech Daily: Ad Industry Unveils Agentic AI Standard; Major Publishers Face Wave of Patent Lawsuits; Walmart Teams up with OpenAI for AI-First Retail
10/17/2025

In today’s MadTech Daily, we discuss the ad industry unveiling the new AdCP standard for agentic AI, major publishers facing a wave of patent lawsuits, and Walmart teaming up with OpenAI for AI-first retail.


MadTech Daily: WPP Strikes $400m AI Deal with Google; Spotify Partners with Netflix on Video Podcasts; Google Offers Search Fix as EU Fine Looms
10/16/2025

In today’s MadTech Daily, we cover WPP striking a USD$400m AI deal with Google, Spotify partnering with Netflix on video podcasts, and Google offering search fixes as an EU fine looms.


MadTech Daily: Publicis Lifts Forecast Again as AI Fuels Growth; California Moves to Govern AI Chatbots; EU Strikes Compromise on Sustainability Reporting
10/15/2025

In today’s Digest, we cover Publicis raising its forecast again as AI fuels growth, California moving to govern AI chatbots, and the EU striking a compromise on sustainability reporting.


MadTech Daily: Nine, Paramount-Ten in Talks on Ad Sales Merger; Perplexity Halts Ad Signups; EU Reviews Kids’ Safety on Major Platforms
10/14/2025

In today’s Digest, Nine and Paramount-Ten’s ad sales merger talks, Perplexity’s decision to pause new ad sign-ups, and the European Commission’s review of child safety on major platforms as UK MPs call to probe job cuts to TikTok’s content moderation team.



MadTech Daily: CMA Designates Google Strategic Market Status in Search; India Pilots AI Chatbot E-Commerce; Reddit Poaches WPP Media’s North America CEO
10/13/2025

In today’s MadTech Daily, we cover the CMA designating Google strategic market status in search, India piloting AI chatbot-led e-commerce, and Reddit making a major Madison Avenue hire.


AI Special with Joris Knetsch of Prose on Pixels: OpenAI’s Sora, DeepSeek, and China’s AI Labelling Law
10/10/2025

In this MadTech Podcast AI special, ExchangeWire editor Aimee Newell TarĂ­n and COO Lindsay Rowntree are joined by Joris Knetsch, EVP at Prose on Pixels, APAC.

They discuss the opt-out model in OpenAI's video generation platform, Sora, US concerns about Chinese DeepSeek models, and regulations in China's AI landscape.

The conversation dives into IP and content rights, notions of privacy and accuracy in Asia and the West, and authentic versus synthetic content.


MadTech Daily: ITV Launches GenAI Ads Manager; UK Ad Regulator Trials AI Monitoring; NYC Sues Social Media Firms for Addicting Kids
10/10/2025

In today’s MadTech Daily, we discuss ITV launching its GenAI Ads Manager, the UK ad regulator trialling AI monitoring, and New York City suing social media firms for allegedly addicting kids.




MadTech Daily: IAB Europe Opens Comment on New Commerce and Retail Media Standards; Ooh Media Unveils Metro Tunnel Ad Network; California Bans Loud Streaming Ads
10/09/2025

In today’s MadTech Daily, we discuss IAB Europe opening public comment on new retail media standards, Ooh media unveiling its Metro Tunnel ad network, and California banning loud streaming ads.


MadTech Daily: Google’s Ad Tech Trial Nears Judge’s Decision; Amex and Duolingo Launch Ad Platforms; Mozilla Partners with Index Exchange
10/08/2025

In today’s MadTech Daily, we cover Google’s ad tech trial nearing a judge’s decision, Amex and Duolingo launching ad platforms, and Mozilla partnering with Index Exchange.


MadTech Daily: EU Rolls Out AI Strategy; OpenAI Gives Content Owners More Control on Sora; Instagram Tests New Layout
10/07/2025

In today’s MadTech Daily, we discuss the EU rolling out an AI strategy to reduce foreign reliance, OpenAI giving content owners more control on Sora, and Instagram testing an iPad-style layout.


MadTech Daily: Dutch Court Orders Meta to Abandon Profiling; Spotify Joins Amazon DSP; NBCUniversal & YouTube TV Ink Deal
10/06/2025

In today’s MadTech Daily, we discuss a Dutch court ordering Meta to provide the users of its platforms with timelines that don’t rely on profiling , Spotify joining Amazon DSP, and NBCUniversal andYouTube TV inking a deal to add Peacock and sports.



ExchangeWire on the FTC, OpenAI's Big Week and Spotify Vs AI
10/03/2025

In this episode of the MadTech podcast, ExchangeWire head of marketing Grainne Reid is joined by co-founder & advisor Ciaran O'Kane and head of content John Still.

They discuss the FTC's finalised ad rules for the Omnicon-IPG acquisition, OpenAI's ad tech growth, and Spotify's new policies to tackle the misuse of AI.