The Solarpreneur

40 Episodes
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By: Taylor Armstrong

If you're looking to take your solar sales or business to the next level, then you've found the right place. In this podcast, we reveal the tricks of the trade to make it happen in the solar industry whether you're a sales pro, marketer, or entrepreneur. Show topics include online marketing, closing strategy, mindset, filling the pipeline, industry news, interviews, and so much more. Stay sharp and join us every week to increase your income and impact in the solar industry and join the elite force of solar entrepreneurs.

Core 4 Ecosystems of Successful Solar Teams
Last Tuesday at 12:00 PM

In this episode, we go through what main ecosystems for communication solar teams should employ to improve productivity. Your team needs every avenue for mutual accountability, transparency, and an overall culture that goes beyond hitting numerical quotas.

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Go for the No
04/24/2026

Usually, we'd never want to hear a "no" from all of our follow-up questions, but what if that was in our favor? This episode is gonna teach you a unique way of framing your questions in sales that provides more agency for the customer.

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From 0 to 500 Deals a Year: Inside a Solar Sales Machine - Riccardo Ricci
04/21/2026

Riccardo Ricci has been back several times on the podcast, but today he's bringing even more revolutionary ways to keep riding through the solar coaster. This episode touches on his experiences amidst volatility in solar, and conquering logistical, physical, and intellectual challenges that would've stopped other people from producing.

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Downfall of Freedom
04/17/2026

Have you heard the news? Freedom Forever filed for bankruptcy. In this episode, we break down the rise and fall of one of the nation’s largest solar installers—and the red flags to watch for in any company before it’s too late.

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This May Be The One Thing Missing For Your Success
04/14/2026

Sometimes, the things that can help us succeed are aspects of our self that we've been overlooking. This episode talks about a type of self-discipline that you need to reinforce alongside your usual training.

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REPLAY From VP Of Vivint To Investor - Jeff Mendez
04/10/2026

What is the philosophy of an investor in the solar space? Jeff Mendez and I had an episode a few years ago where he shares his journey from retail to building Vivint and the mindset he undertakes in producing value: not only in his teams but also within himself as he welcomes continued growth.

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Don't Sell Yourself Short When Negotiating
04/07/2026

In this episode, we'll be breaking down one of my recent sales where me and the homeowners went back and forth as they haggled for a lower price for the deal. This sale was a very important lesson in taking control while putting the customer's interests first.

CLICK HERE: https://apply.solarpreneurs.com/

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Add On System Breakdown
04/03/2026

This episode is going to break down live footage of knocking on homes with solar, and setting them to pave the way for add-ons. Since they've already been persuaded to go solar, I discuss several key differences you should consider when approaching these homes.

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Golden Door Secrets: How Brandon Burke Made 6 Figures in 2 Weeks (Solar Blitz Strategy)
03/31/2026

Brandon Burke is on today's podcast to share his journey of finding greener pastures in the solar industry. With belief and commitment to his systems, he started his own dealer and a team that focuses not only on the installs, but has innate understanding of every step of the sales process.

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Not Knocking Homes With Solar? Think Again
03/27/2026

No, homes with glass on the roof doesn't mean someone else has already beat you to it. This episode reiterates the fact that there is still, sometimes even more, value in knocking people with solar, and some things you need to consider during prospecting and the actual presentation.

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Remember Why You Do This
03/24/2026

We will all, inevitably, have that day where we'll start to question our professions in solar sales. This episode gives you a much-needed grounding on your purpose in solar, despite the conviction of other individuals to bring you and your drive to produce down.

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Most Entrepreneurs Get This WRONG About Money (Ryan Lee Explains Why)
03/20/2026

Ryan Lee makes one of the boldest statements on today's podcast: "retiring in 10 years or less." Breaking free from the traditional bounds of work and how we use our money, he shares several ways on how he makes his money more productive: instilling financial literacy and control.

CLICK HERE: https://apply.solarpreneurs.com/

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The Most Important Metric To Track
03/17/2026

Doors knocked might be the most common metric every system has, but there's another measure that makes customer interactions more motivating and meaningful. This episode is going to show you a very simple change to your team's primary metric.

CLICK HERE: https://apply.solarpreneurs.com/

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The Most Important Metric To Track
03/17/2026

Doors knocked might be the most common metric every system has, but there's another measure that makes customer interactions more motivating and meaningful. This episode is going to show you a very simple change to your team's primary metric.

CLICK HERE: https://apply.solarpreneurs.com/

https://spotifytop10.solarpreneurs.com/ https://zendirect.com/ https://crmx.app/ https://zapier.com/ https://www.solarscout.app/taylor https://www.youtube.com/@solarpreneurs goals.solarpreneurs.com oneliners.solarpreneurs.com https://solciety.co/ - JOIN SOLCIETY NOW! SIRO APP - LEARN MORE


Closing Mistakes You Didn't Know You Were Making
03/13/2026

Closing is an extremely crucial part of the sale, but sometimes we do things that not only hinder us from closing faster, but also reduce our chances of getting that opportunity with other homeowners. This episode gives you straightforward changes towards making appointments more comfortable and viable for closes.

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REPLAY: From Basketball Coach To Closing 300+ In A Year - Stetson Soffer
03/10/2026

This episode is a throwback to our rich and insightful episode with basketball coach turned sales powerhouse Stetson Soffer. Dealing with every obstacle possible during the pandemic, his hard work has produced not only sales for himself, but for teams of hundreds that he mentors towards productivity and self-growth.

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Use This Technique To Dig Out Objections
03/06/2026

Whether you're sitting down with the homeowner or just at the door, it is crucial that every possible objection about solar gets resolved. This episode gives you direct strategies on how to probe objections so you can make even more solid presentations.

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How To Prevent Permit Poachers
03/03/2026

In this episode, we go through ways that you can protect your deals from the swooping and unapologetic force of permit poachers. It's time to take control and make sure that the trust that you've built doesn't go to waste from bad actors in the industry.

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REPLAY: How To Build Insane Momentum In Solar Sales - Travis Hartman
02/27/2026

This episode is a throwback to our time with the owner of Momentvs, Travis Hartman. Leading a company through setting-closing, virtual sales, and valuable partnerships with players in the industry, he knows how to turn zeroes into absolute heroes.

CLICK HERE: https://apply.solarpreneurs.com/


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The Return of Taylor McCarthy: Mastering the Art of Selling
02/24/2026

Yes, Taylor McCarthy is back after years of honing more empowering and intuitive ways to sell and train solar. With his upcoming book "How to Master the Art of Selling 2", we'll catch up with the projects and developments Taylor has done years after his first episode with the podcast.

CLICK HERE: https://apply.solarpreneurs.com/

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Thinking Of Quitting? Listen To This
02/20/2026

Are you in a slump, feeling midway like solar is no longer the industry for you? This episode is going to give you the real talk that you need to be more resilient and optimistic for what's ahead.

CLICK HERE: https://apply.solarpreneurs.com/

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It's Time To Hold Your Reps Accountable
02/17/2026

While we can do anything in the world to make productivity happen, what happens when things don't go as planned? This episode teaches leaders healthy strategies to reinforce responsibility and commitment that is extremely needed in the fast-paced solar market.

CLICK HERE: https://apply.solarpreneurs.com/

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Lessons Learned From Blitzing With The Best - Jacob Murawski
02/13/2026

Jacob Murawski is on today's podcast to give us a peek at his mastery of the blitz model. Working closely with Melissa Romiza, who has been on the show before, they lead a team that knows and consistently iterates upon the fundamentals while maintaining a competitive edge. With this model, they create a team that thrives in a tightly-knit culture and abundance in growth.

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Replay: Becoming An Expert In Referrals And Customer Retention - James Rushing
02/10/2026

A few years back, we had an episode with James Rushing and his unique approaches to make customers feel more special and involved in the sales process. By tending to intricate things about the homeowner, we produce rapport that goes beyond the transaction of the install.

CLICK HERE: https://apply.solarpreneurs.com/

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How To Vacation Like A King For Free
02/06/2026

What can you do to keep your vacation costs down without compromising your valuable free time? This episode is gonna go through some tips on planning and playing the points game for your most important downtime of the year.

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What Not To Do When Knocking Doors
02/03/2026

How predictable are you as soon as you knock on the homeowner's door? This episode talks about the outside perspectives of our door-knocking and how we can learn to adapt and subvert everyone's expectations of a solar sales rep.

CLICK HERE: https://apply.solarpreneurs.com/

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From The NFL To The Doors - Brandon Arnold
01/30/2026

What happens when you lose your way towards "making it big" on the national stage? This episode highlights Brandon Arnold's journey after facing setbacks in his dreams of becoming a player in the NFL. His determination and willpower in sports translates into an unstoppable force in solar sales.

CLICK HERE: https://apply.solarpreneurs.com/

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REPLAY: How To Reach 1000 Personal Solar Installs
01/27/2026

This episode is a throwback to our podcast with Mike Brand and his milestone 1000 deals a few years ago. From valuable tips on prospecting areas to new one-liners to use on the doors, this episode is timeless and much needed in today's turbulent market.

CLICK HERE: https://apply.solarpreneurs.com/

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D2D Con 2026 Preview
01/23/2026

D2DCon is coming in hot tomorrow (January 22-24, 2026), and this episode is your ultimate guide to the solar industry and door-to-door speakers that you should look out for in the next few days. Other than attending these talks, this is the greatest time to make new connections with likeminded people in the industry!

Listen here: https://podcasts.apple.com/ca/podcast/shitfting-tides-in-the-2025-solar-industry-jeramie-rose/id1438556991

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Losing $4M in Solar and Bouncing Back Stronger Than Ever
01/20/2026

Alexander Smith is back on today's podcast to share his mindset and growth from crushing setbacks during the establishment of Spartan Solar. From utilizing a variable chain of installers, he made the ultimate "do-it-yourself" move by handling the scale of deals and installs simultaneously: improving quality control and ease of use for his reps and customers.

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The Three Essential Relationships for Every Leader
01/16/2026

Leadership does not only demand management, but also a great deal of personal development. This episode focuses on curating our growth as leaders by exploring the characteristics and practices of three apostles from the Bible.

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How To Give Your Reps The Recognition They Deserve
01/13/2026

In the midst of the push for more productivity and better results, it's important to reiterate that our team members are human too. This episode reminds leaders to acknowledge and provide intrinsic growth to the work of their sales reps by establishing awards and means of recognition.

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From Top Producer to Top Leader
01/09/2026

Sam Manley is back for another episode to talk about his newfound position as an executive in one of the leading solar companies in the country. Alongside discussing incentivizing the sales process and new system implementations, we also focus on establishing personal worth and the work-life balance in a relatively demanding industry.

CLICK HERE: https://apply.solarpreneurs.com/

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How to Master Your Mindset for Solar Sales
01/06/2026

This episode is a recording of a training I did with Melissa Romiza's team on harnessing the power of our mindsets. It is important that we head into solar with a confident and sound headspace, creating calculated decisions and envisioning the results we want each time we step out for the doors.

CLICK HERE: https://apply.solarpreneurs.com/

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My Toughest Deal of 2025
01/02/2026

In this episode, we go through a deal filled with confusing oversights and mix-ups that challenged how I preserved the feasibility of the deal and my rapport with the customer. This experience put to light several checks and legalities that you should check and establish before setting the install itself in motion.

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From Door-to-Door to Solar CEO: Rabbit on Hustle, Leadership, and Betting on Yourself
12/30/2025

Rabbit the CEO is on today's podcast to share the process and results of his genuine and organic hustle in the sales industry. Coming from humble beginnings, he puts honesty and ethics first in every step of the deal: creating a transparent and communicative work environment that keeps both his employees and the end customers involved.

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How to Handle Holiday Objections
12/19/2025

Knocking on the holidays might be a turn off for most customers, but it's actually your best chance at creating quality deals: a silver lining for the end of the year. This episode gives you some phrases to use your for next door-to-door and will help solidify them and your momentum for next year.

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You Are What You Think
12/16/2025

Maybe even after perfectly rehearsed sales pitches, trainings, and mountains of reading: the real problem might actually be in how you see yourself? This episode goes through establishing yourself with the framework of James Allen's "As a Man Thinketh" 

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From Solar Success to Industry Mentor - Suli Zink
12/12/2025

Suli Zink is on today's podcast as a revolutionary mentor in the space uplifting companies and increasing productivity. Coming from a background in solar sales, she knows how to fine-tune and identify improvement within companies: adding much needed value for teams.

CLICK HERE: https://apply.solarpreneurs.com/

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Do's and Dont's of Appointment Setting
12/09/2025

In this episode, let's break down the essential do’s and don’ts that separate elite appointment setters from those still struggling at the doors. Whether you're booking appointments every day or trying to fine-tune your technique, this episode gives you practical insights you can apply immediately. If you want to book more solid appointments, waste less time, and build a consistent pipeline (especially during the busy holiday season), this episode is packed with game-changing tactics most reps overlook.

CLICK HERE: https://apply.solarpreneurs.com/

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