The Subconscious Expert

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You post the content, you send the email, you put the offer out and then you check and when nothing has happened yet, there is a spiral. Telling yourself it is not working, beating yourself up and then the going again from that energy.

This cycle is actively rewriting your subconscious story about what is possible for you every single time you do it.

In this episode I am breaking down exactly what is happening in your brain when you expect instant results...

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You are doing all the things. Showing up, creating, working with clients, building something so amazing and still there is this little voice underneath it all, the sense that you are not fully in it yet.

Half in half out feels like playing it safe and it is actually the most exhausting thing you can do. Because full commitment takes less energy than the negotiation happening inside you every single day.

In this episode, I break down exactly what is running that negotiation at a subconscious...

Secondary gain is the reason you keep pulling back every time things start working. Not because you're lazy. Not because you don't want it. But because your subconscious is getting something from keeping you exactly where you are.

In today's episode, I'm walking you through the exact process I use with my 1:1 clients to find what causes self-sabotaging behaviours, the NLP techniques I use to uncover subconscious patterns running underneath, and the four prompts that will help you figure out what your secondary gain actually is.

I'm also sharing a personal story from when I...

Every single boundary in business I ever broke, I could justify. I told myself I was being responsive, being committed, being a good coach... But underneath all of that? I was terrified. Terrified that if I wasn't always available, people would leave. That if I said no, I wasn't valuable. And those people pleasing tendencies didn't start in my business. They started way before that, in a subconscious programme I picked up before I was seven years old.

In today's episode, I'm walking you through my own boundary journey, from answering client messages at ridiculous hours to...

You worked all day. You're knackered. And yet when you look at what actually moved the needle in your business… nothing. Welcome to productive procrastination! The sneakiest self-sabotaging cycle I see amongst women business owners. You've had results. You know the strategy. So why do you procrastinate on the exact things that would grow your business?

In today's episode, I'm walking you through the five signs that you're stuck in productive procrastination, why your subconscious is choosing "busy" over revenue generating activities, and what's really underneath the surface (say hello to fear of visibility and expansion).

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You can have it all. A thriving business, a deeply connected relationship, incredible health, time with your family, and actual fun. So why does it feel like the moment one area starts going well, another one falls apart? That's the question that I hear as a mindset coach for women all the time!

In today’s episode, I am diving into the self-sabotage behaviour that so many successful women entrepreneurs experience without even realising it. Your business picks up and suddenly your relationship and business feel like they are in competition. You finally prioritise your health, and th...

You hit a great month, maybe your first £10k, £20k, maybe £50k and you're buzzing. Then next month... nothing. You're back to wondering if anyone's going to buy, back to panic mode, back to good old chaos.

Stable success is built in the boring repetition that comes after the peak.

And for high achievers? Boring feels dangerous. You're used to the adrenaline, the rush of a surprise sale, the high of not knowing if it'll work.

But chaos with good outcomes isn't stability.

In today's episode, I'm breaking down what stable suc...

Mindset blocks don't always look like fear or doubt. Sometimes they look like being the most capable person in the room.

Laurie came to me as a self-described "anti woo-woo" woman who had no interest in the fluffy mindset stuff. She wanted someone to tell her what to do so she could tick it off and move on. But she also knew something was off. The reps weren’t converting. The results weren’t matching the effort. And deep down, she suspected the problem was her.

What did we find? Patterns she’d been running since...

You did the work. You made the identity shifts. So why does becoming your "higher self" feel less like power and more like... boredom? Or grief? Or just plain weird?

Here's what no one tells you about an identity shift: it doesn't always feel good. Sometimes it feels like death. And that space between your old identity and who you're becoming? I call it the void. And it's where I see so many people quit, not because the work isn't working, but because unfamiliar feels unsafe.

In today's episode, I'm getting into...

Your income cycles between the same numbers every month. £3K, £7K, £2K, £8K, repeat. You get momentum for two weeks, then something drops on day 15. Every single time. You can post three times a week comfortably, but four posts triggers "this is too much."

You think these patterns are random, they're not.

Your subconscious has an identity ceiling and that ceiling has specific numbers, trigger points and thresholds where your brain reads "threat" and creates the drop to bring you back.

In today's episode I'm breaking down the exact mechanism behind your identity ceil...

You're scrolling Instagram again. You see her. The one who's always launching something new, making the kind of money you want, living the life you dream about. And before you know it, you're 45 minutes deep comparing yourself to others, analysing their content, checking their engagement, and feeling heavy as hell.

This comparison spiral is not costing you only time but your self trust, your self belief, and your ability to build the business you actually want.

In today's episode I'm breaking down the limiting beliefs that keep you stuck in comparison mode, what it's doing...

There's one trait I see in every genuinely successful entrepreneur I work with and it's not what you think. It's not strategy, work ethic, or even talent. It's deep, subconscious self belief that operates independently of circumstances. In this episode, I'm breaking down what self belief actually is (versus what most people think it is), the subconscious mechanism behind it, why most capable people don't have it, and exactly how to build it if you don't have it yet. Plus, I'm taking you through a powerful subconscious exercise to uncover what's actually blocking you from trusting yourself fully.

Your conscious mind has committed to your 2026 vision. But your subconscious? It's not convinced. In this episode, I break down the exact mechanism of how your subconscious works and give you the daily protocol to reprogram it so your mind is finally aligned with where you're taking your business. Learn the three modalities that actually rewire your subconscious, the RAS activation technique that trains your brain to notice what you're becoming and the exact journaling, hypnotherapy, and visualisation practice you can start today.

Topics covered on How to Make Your Subconscious Believe:

The Winter Arc, yes a TikTok trend but also a subconscious integration period. In this episode, I'm breaking down what a winter arc actually is from a subconscious perspective, why the Christmas period specifically matters for your brain and how to use this season to lock in your 2026 identity before the calendar even flips.

This is the hidden work that makes everything easier when January comes.

Topics covered on The Winter Arc | How I'm Locking In Before 2026:

Are you writing your affirmations 55 times a day and wondering why nothing's changed? Let me tell you something... Yes, manifestation techniques work, but not for the reasons TikTok tells you. It’s just good old subconscious programming.

In today's episode, I'm breaking down the viral manifestation methods everyone on TikTok is obsessed with right now: the 369 manifestation method, future journaling, vision boards, the 55x5 method, and acting as if.

I'm going to tell you how manifestation works and explain what's actually happening in your brain when you do these manifestation techniques because it's not the ri...

How often do you end your day thinking, "I could have done more"? If you're a high achiever constantly pushing, criticising, never feeling like enough, I have news for you. It's your subconscious protecting you.

That voice that says, "work harder, fix it, you're not there yet," isn't discipline. It's not your high achiever nature. It's a part of you that learnt a long time ago that performance equals safety. And now? It's bloody exhausted!

In today's episode, I'm taking you back to where that subconscious pattern started, and we're going to use parts work...

"How am I supposed to protect my mindset when no one around me gets it?" I get this question at least once a week. Welcome to the stage of growth that no one prepares you for!

When you start doing deep inner work, you'll be changing faster than everyone around you. You'll be healing, expanding, and suddenly the people closest to you are looking at you like they don't recognise you anymore. Your partner doesn't get your vision. Your family treats you like the version from five years ago (even though you're a completely different person). Your...

In this episode, I’m breaking down one of the most common patterns I see in female entrepreneurs, the weekly reset, the new plan, the fresh strategy, the “I’ll start again on Monday” energy that feels productive but quietly keeps you looping in the same place.

Subconscious Prompts:

Do you ever ask yourself how some entrepreneurs make business look so simple? What is their secret? Is there something you’re missing? Well, in today's episode, I'm going to tell you all about the subconscious strategies that drive their business simplicity and growth.

I'll break down what’s really happening beneath the surface for leaders like Alex Hormozi, Grace Beverley, Marie Forleo, Steven Bartlett, and myself! You’ll hear how repetition, structure, visibility, self-belief, and depth each play a role in creating momentum that feels natural, not forced. Plus, I'll share personal stories, honest reflections, and the pa...

You know that moment when business gets hard, sales slow down, ideas aren't flowing, motivation dips and your brain immediately goes "What's wrong with me?"

In this episode, we're breaking down the blame cycle that keeps high achieving women stuck, why your subconscious defaults to self blame when uncertainty hits, and the critical difference between looking at yourself through shame versus looking at yourself through curiosity.

Discover how to shift from the "fixing" lens to the "curious" lens so you can actually lead yourself through challenges instead of spiralling into self criticism.

Subconscious...

Can't get clear on your next business move? You're not alone.

In this episode, I'm breaking down why hustling for clarity keeps you stuck in confusion and what's actually happening at the subconscious level when you can't make a decision. Spoiler: it's not a discipline problem.

Clarity is a byproduct of safety, not hustle. I'll walk you through exactly how to create the internal conditions that allow clarity to emerge, so you can finally stop second guessing yourself and start moving forward with confidence.

Topics covered in this episode:

If you’ve ever felt like you’re showing up powerfully, but not fully, this episode will hit home.

In today's episode I unpack the subconscious psychology behind the invisible gap between what you’re doing and what you know you’re capable of.

I dive into why high performing women unconsciously hold themselves just below their edge, how your mind equates “more” with “pressure,” and the exact subconscious rewires that allow you to hold expansion without burning out.

This isn’t about doing more.

It’s about feeling safe enough to access the rest of you...

Do you feel like the bigger your business grows, the heavier everything feels? In today's episode, I'm exposing the five hidden CEO patterns that are keeping your business stuck, and trust me, you're probably running at least one of them right now.

I've watched countless entrepreneurs hit their first big months, then mysteriously collapse back down, or build successful businesses while secretly feeling like they're constantly firefighting. Sound familiar? These aren't flaws or signs you're broken; they're outdated subconscious strategies that got you here but won't get you there. From the adrenaline achiever who thrives on chaos...

Everyone’s terrified of failure. But quite frankly it’s not failure that breaks most businesses, it’s growth.

Failure feels familiar, predictable, even safe to your subconscious. Growth, on the other hand, demands more capacity, more identity shifts and more responsibility than most CEOs are wired for. That’s why so many plateau, sabotage, or collapse at the exact moment things should be taking off.

In this episode, I’m pulling back the curtain on why growth exposes every subconscious crack you’ve been ignoring, the hidden patterns I see high level entrepreneurs run on repeat, and...

Are you confusing busyness with growth? In this episode of The Subconscious Expert, I break down what I call the illusion of momentum why your brain rewards you for ticking boxes, even when your business isn’t moving forward.

We’ll dive into the neuroscience behind false momentum, the subconscious thermostat that caps your results, and the identity shifts that actually create sustainable growth. If you’ve ever felt like you’re doing everything but still hitting the same ceiling, this conversation will change the way you see momentum forever.

Topics covered on The Illusion of Momentum:<...

Are you sick of hearing about identity work from every coach on Instagram who hasn’t got a bloody clue what it actually means? I’m feeling a bit Ted talky today, so buckle in! The affirmations stuck on your bathroom mirror, the “fake it till you make it” blazer, the recycled quotes… they’re not cutting it, are they?

In today’s episode, I’m giving you the real behind-the-scenes understanding of how your subconscious identity actually works. Not the fluffy mindset tricks, but the precise process that’s keeping you stuck at those same income months...

Affirmations alone won’t rewire your subconscious and that’s exactly why so many high level business owners feel frustrated when they’ve been “doing the work” but still feel stuck.

In this episode, I break down why affirmations by themselves don’t create lasting change, how the self-development industry has sold us a half truth, and what actually rewires your subconscious to believe a new level of success.

If you’ve ever told yourself, “I’m abundant, I’m confident, I’m ready” only to launch and feel the opposite, this episode will show you why, and what to do...

Ever bought that perfect planner thinking THIS time you'll finally follow through? Let me tell you exactly why you can't stay consistent – and gorgeous, it's not what you think. I'm about to blow your mind with something that goes way deeper than discipline or willpower.

You know that frustrating pattern where you're perfect for a week, maybe a month, then suddenly you're back to square one? There's a hidden reason your subconscious keeps sabotaging you, and it has NOTHING to do with being lazy.

I'm exposing the three invisible loops that control every single behaviour in...

Do you ever feel like no matter how much you do, there’s never enough time? Your to do list grows, launches feel rushed, and even when you technically have space in your calendar, you still feel behind.

In this episode, I reveals why time isn’t really the problem, your subconscious relationship with time is. I explains how your beliefs about time were formed, why “time scarcity” keeps showing up in business and the practical shifts you can make today to start feeling more spacious, in control, and intentional with your hours.

If you’re tired of c...

Are you sitting there waiting for proof before you raise your prices, launch that bigger offer, or actually show up at the size of your goddamn vision? Your internal movie is the exact reason you're stuck seeking evidence that will never fricking come.

You might be telling yourself you're ready for bigger, ready for those 100K clients, ready to play at the level that matches your vision, but something keeps pulling you back to the familiar. You test things once, see no big reaction from your community, and shelve them before they can take off. Y...

If you’ve been beating yourself up for procrastinating on the big moves in your business, this episode is your reframe.

Procrastination isn’t laziness. It’s proof. Proof that your subconscious doesn’t fully agree with the goal you’ve set. In this episode of The Subconscious Expert, Rebecca breaks down why procrastination is actually a parts conflict in your subconscious, the hidden “secondary gain” you’re getting from avoiding action, and how to rewire your mind so every part of you is aligned with your next level.

You’ll walk away seeing procrastination in a whole new lig...

What if I told you that you won't let your business be easy because you're terrified it means you'll lose your edge?

Today I'm calling out the dirty little secret every high-achieving woman shares – you've built your success on struggle and now you're addicted to it. It's time to stop gripping your business like it's about to fall apart, even if you are hitting 50K, 70K months.

I see you creating chaos the second things calm down. Adding seven launches to one. Leaving everything to the last bloody minute. Learning new stra...

You’re the one who always shows up, the one who handles everything, the one who has it all together but what happens when you’re holding so much… there’s no space left for you?

In this episode, I’m pulling back the curtain on the subconscious identity of “the strong one” - the pattern high achieving women subconsciously adopt to stay safe, in control, and on top of it all.

We’ll explore how this pattern forms, how it silently costs you in business and leadership, and most importantly, how to rewire it so you can expan...

Join the 'This Is Who I Am Challenge' -

In this episode, I’m taking you behind the filtered Instagram stories and right into what it actually looked like to continuing scaling a multi-6 figure business, launch a second company, give birth to my daughter Ivy, and still keep expanding not because I had more time (can confirm I did not), but because I built a different identity. One that could hold it all.

Topics covered on Two Businesses, One Baby, and a Whole New Identity:

You’ve journaled. You’ve visualised. You’re more self aware than ever…

So why do you still feel stuck in the same patterns?

In this episode, I’m breaking down the real reason you’re not acting like your next level self, even though you know what to do. We’re diving into the neuroscience and subconscious psychology behind self sabotage, resistance, and why insight alone won’t shift your identity.

This is a wake up call and if you’re ready to move from awareness to ACTION, this is the episode you need.

Wa...

Why do you always leave things to the last minute, even when you swear you wouldn’t this time? I’m not here to give you productivity hacks or tell you to set the bloody deadline earlier. I’m going to show you what’s really happening in your brain. 

You’re not lazy or have poor time management skills – it’s your nervous system survival strategy! You’ve trained your brain to only take action when adrenaline spikes, creating a five-phase loop: pressure, avoidance, panic, hyper-focus, and relief. Your brain is protecting you from potential judgement, failure, or even...

Do you ever feel like you're making progress only to blink and find yourself back where you started? Snapping back to your old identity is frustrating as hell, especially when you're doing the work! I've had this exact conversation with my clients countless times. They ask, "Beck, we've looked at this belief, we worked through it, so why do I keep snapping back to my old identity?" In today's episode, I'm going to tell you exactly why!

Your identity isn't just a label – it's a frequency your subconscious recognises and protects. Think of it like a radio st...

Are you in the middle of your launch feeling like you want to burn it all down? Don't light the match yet! It might be one of the signs you're uplevelling.

In today's episode, I'm talking about what's really happening in your subconscious when everything feels foggy, overwhelming, and off-track. The truth is, sometimes the most uncomfortable moments are actually proof that you're expanding beyond your comfort zone. So, if you've been showing up, doing the work, challenging yourself, and suddenly everything feels misaligned - congratulations! You're likely in the midst of a powerful uplevel. 

What if your next level didn’t feel like a leap… but your new normal?

In today's episode I take you deep into what it actually looks like to normalise your next level not just from a mindset perspective, but from a neuroscience and subconscious lens.

If you’re chasing bigger goals, higher income, deeper impact but your results aren’t matching your energy, this episode will show you why and exactly how to shift it.

Inside this episode:

In this episode, I’m walking you through exactly how I help clients collapse ten years of mindset noise in just one conversation and how you can learn to do the same.

We’re talking about what actually rewires your subconscious (hint: it’s not another pep talk or affirmation), the real reason you keep spiralling post-launch or tweaking your content again and again, and why NLP has been the #1 tool I’ve used to scale my business sustainably without burnout.

If you’ve been circling NLP, curious about what it actually does, or wondering if this is the nex...