The Subconscious Expert

In this episode, I’m walking you through exactly how I help clients collapse ten years of mindset noise in just one conversation and how you can learn to do the same.

We’re talking about what actually rewires your subconscious (hint: it’s not another pep talk or affirmation), the real reason you keep spiralling post-launch or tweaking your content again and again, and why NLP has been the #1 tool I’ve used to scale my business sustainably without burnout.

If you’ve been circling NLP, curious about what it actually does, or wondering if this is the nex...

Did you know the NLP techniques I use are working on your subconscious even right now at this exact moment? Those "throwaway questions" I ask? That colour we keep talking about? The random conversation when you're spiralling? None of that is bloody random! Your subconscious is being rewired completely on the sly, and it's working because you don't even notice it happening.

In today's episode, I'm spilling my favourite NLP techniques – from the Milton model (the deliberately vague language that makes your subconscious fill in the blanks) to pattern interrupts (why I sometimes call you mid-meltdown) to ti...

In this episode, I take you behind the scenes of one of the biggest business decisions I've ever made - starting a second company: The Subconscious Institute. From a mindset blog in 2019 to signing my first five clients, to becoming a globally recognised subconscious expert, this is the honest, unfiltered story of how a vision turned into a legacy. You'll hear the full backstory of what led to the creation of my NLP certification school, why the industry needed a new standard, and what’s coming next as I redefines how subconscious work is taught.

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Are you tired of carrying that emotional backpack up your mountain of scaling your business? Avoiding your emotions might feel like a smart thing to do so you don't get overwhelmed, but I'm here to tell you it's actually keeping you stuck.

In today's episode, I share exactly what happens in your brain and body when you push those big feelings away – from how they physically get stored in your connective tissue to how they create those frustrating patterns of self-sabotage that won't budge no matter how much mindset work you do.

Pl...

How do you know if the missing piece in your business is strategy or subconscious? Honestly, it's rarely one without the other. In today's episode, I'm breaking down a question straight from one of my clients that might be the missing piece to why you keep spinning your bloody wheels.

When your launches don't convert or your audience feels quiet, your first instinct is to tweak your messaging, niche down, or completely overhaul your offer – but here's the truth... You cannot see strategy clearly when operating from a dysregulated nervous system.

So I'm going to wa...

Did you know that self-consistency is the hidden reason why you're working your arse off without seeing the results you want? I'm going deep today, honey pie – way deeper than just talking about being consistent with your content or your to-do list.

We're diving into why your subconscious fights to keep you exactly where you are, even when you desperately want more. Your brain would literally rather be RIGHT about who it thinks you are than SUCCESSFUL! That's why you can have the perfect strategy, show up consistently, create killer offers – and still not get the results that...

Shedding your old identity might sometimes feel like absolute death rather than the euphoric buzz everyone promises. In today's episode, I'm pulling back the curtain on the uncomfortable reality of identity shifts that nobody talks about.

I call it "the void" – that disorienting space between who you were and who you're becoming. Your old self operated on survival, panic, and hustle, so when you finally create safety, your nervous system freaks out! That calm, focused energy can actually feel boring compared to the adrenaline you're used to. This isn't regression – it's recalibration.

Join me as...

Are you caught in the exhausting loop of overthinking every single business decision? Let's talk about how to stop overthinking once and for all!

Overthinking in business stems from deeper subconscious patterns that keep you stuck, not from lack of knowledge or ability. I see this pattern repeatedly with my clients—they know what they want to do, but their brain won't stop spinning the same thoughts over and over again. This protective mechanism is actually trying to keep you safe, but it's costing you clarity, momentum, and growth.

So in today's episode, I dive in...

In this episode we are diving deep into something every entrepreneur experiences at some point... avoidance. Whether it’s not checking your Stripe account, ghosting your content calendar, or avoiding that DM to the coach you’ve been binge watching, the truth is, avoidance is never just about being “lazy” or “busy.”

Avoidance is subconscious self protection.

I’ll be sharing the exact ways I spot true avoidance in clients, the subconscious patterns driving it, and the NLP tools and rewiring techniques you can use to break free. This episode is full of practical subconscious work and ident...

Are you making moves in your business from power… or from fear? In this episode I dive deep into the subconscious patterns that drive your decisions, especially the ones that look “strategic” on the surface but are actually rooted in self-doubt, urgency, and survival.

From launches that feel heavy to pricing that doesn’t match your power, this episode breaks down what fear based action really looks like, why your nervous system might be resisting growth, and how to shift into a place of true subconscious safety and self leadership.

Get ready for aha moments, powerful...

Let’s be honest, how many times have you told yourself, “I don’t want to be salesy” or “I don’t want to talk about my offer too much”?

You’re not alone and this episode is your permission slip to release the guilt that’s been secretly driving your sales. Because the truth is: your strategy isn’t the problem. Your subconscious conditioning is.

In this episode, I’m diving into the subconscious roots of why selling might feel like proving. Why high-ticket offers might bring up guilt. And why you’re subconsciously over-explaining, overgiv...

The biggest subconscious shifts aren’t in what you do; they’re in how you see yourself. Back in 2021, when my business took off, people kept asking me what my secret was. How did I become so successful so quickly? Let me share what I told them back then.

I stopped chasing success and instead started embodying it. I didn't wait for proof. I BECAME proof. And I'm going to teach you how to do the same!

Join me in today's episode as we dive into the real reasons why you're not moving as fast as y...

Be honest, are you making your business harder than it needs to be? You're not the only one. I have been there myself. As female entrepreneurs, we all dream about a business that feels easy and aligned, but at the same time, we justify that it's just not possible in our business because we are so busy, we have so many clients, and we can't delegate, etc.

But... are you sure? Are you sure you're not just making your business harder than it needs to be so you can subconsciously avoid stepping into the next level? You...

Are you trapped in a distraction loop without even realising it? If you're aimlessly scrolling on social media for hours when you should be working on tasks that actually move your business forward, welcome, you've entered the distraction loop. 

You're probably telling yourself that you just need to be more disciplined. I'm sorry to tell you this (actually I'm not, I'm here to call you out) you don't have a discipline issue. You're trapped in a distraction loop, and I'm going to teach you how to break free.

First, I'll tell you what a distraction l...

Subconscious work is massively misunderstood in the online world. Most entrepreneurs think that subconscious work is all about breaking through limiting beliefs, working through past traumas, and uncovering every single block that's ever existed. But here's the thing about subconscious work... If all you ever focus on is finding what's wrong with you, you'll miss the real power of subconscious work.

I've seen entrepreneurs fall into a pattern where they get addicted to digging into their limiting beliefs. They become so caught up in this that they forget to look ahead and apply what they've learned. They...

The Subconscious Expert turns 5!

5 years. 200+ episodes. Thousands of breakthroughs. And today, I’m pulling back the curtain on the subconscious shifts that changed everything, not just for me, but for my clients and listeners, too.

This episode is a deep dive into the five biggest lessons I’ve learned over the past five years of podcasting, lessons that have shaped my business, my mindset, and my success. We’re talking about trust, visibility, consistency, and what truly separates those who make it from those who stay stuck.

PLUS… to celebrate 5 years, I’m hosting a...

Are you ready to change the way you think about comparison for absolute-freaking-ever? Do you know that moment when you open Instagram, start scrolling, and see someone in your industry who is signing her dream clients, getting brand deals, interviewing on podcasts, and makes launching look like a walk in the park? You know you should feel inspired because you're all about women's empowerment, but instead, you're feeling jealous and frustrated. You're thinking, "Why her? Why not me? What does she do differently?"

Here's the thing: if you're feeling triggered by someone, it's most likely your subconscious...

Welcome to another powerful client success story! Today I sit down with one of my 1:1 clients, Caroline Copp, who made a massive business pivot after 20 years. This transition didn't happen overnight; it took time, deep clarity, and a whole lot of bravery! And that is exactly what we'll be talking about in the episode.

When Caroline came to me, she was using strategies in her business that no longer felt aligned, and she was sitting on the edge of a business pivot that she hadn't fully admitted to herself yet. But during our time together, she gained...

How would you feel if I told you that you need to step away from your business for a month? Are you feeling panic rising in your body just thinking about it? That's how most entrepreneurs feel because they haven't built a scalable business. If your business cannot run without you at the moment, I just want you to know that it doesn't have to be that way.

I wasn't worried about whether my business would survive when I went on maternity leave. I built a scalable business that doesn't thrive only when I'm online. It thrives...

Have you ever wondered why your biggest sales months are followed by your slowest month? Yes, that's right, you are not alone. It happens to almost all female entrepreneurs I've worked with. 

You hit this huge month or perhaps nail a massive launch, your DMs get flooded with clients, you're super excited, you feel like you can take on the world, thinking "it'll only get better from here!" And then the next month comes, and you hear crickets, your Instagram has turned to tumbleweed, and no leads come in. What the heck just happened? Then you start o...

Are you ready to hear another client success story that is full of subconscious breakthroughs?In today's episode, I welcome the incredible PR queen, Pippa Golden, who will share her transformation during our time working together.

When Pippa first entered my world, she was like many female entrepreneurs—doubtful and waiting for that perfect moment when everything would just click. But now, she's a completely different person, attracting her dream clients, launching new offers, and has finally started her podcast! Join us as we talk about the ups and downs of Pippa's transformation and the deep subconscious br...

It's time to break free from misalignment in your business! In today's episode, we're going to discuss misalignment in business because it has been arising for many of my clients lately. So if you're an ambitious female entrepreneur and you don't feel the same excitement as you did when you started your business, you are in the right place.

Together, we'll explore what happens when you no longer feel aligned with your business, the signs that indicate you're out of alignment, and how these subconscious fears can manifest. I'll provide you with a few journal prompts to...

Let's talk about how to finally make your strategy work! In today's episode, I'm going to talk about what's *really* stopping your strategy from working and getting you the results you desire.

I'm sure that at some point you've done a course that gave you a strategy, content plan, launch calendar—you've got all of that. I bet it looked perfect on paper, didn't it? But when you started showing up consistently on stories, something just felt... off.

So you started doubting it. What are you doing wrong? Is it the strategy? Bu...

Do you find yourself subconsciously self-sabotaging your success when you're winning? You're not alone! In today's episode, I dive deep into why your subconscious mind holds you back from sustaining your wins.

I've seen it time and again—clients reaching incredible milestones, like hitting 100K months or landing dream high-calibre clients, but then they start feeling anxious, wondering how they're going to sustain that success and lose the momentum. Sounds familiar? That's your subconscious self-sabotaging. Join me to explore why your subconscious views success as unfamiliar and risky territory, triggering what I call the "success danger response." Di...

Are you ready to reprogram your subconscious and make 2025 your most successful year yet? In today's episode, I'm diving deep into how your subconscious mind can be your greatest ally in achieving the business and life you dream of!

I'll share with you journal prompts to clarify your vision for 2025, identify and reframe limiting beliefs, and take bold actions that align with your 2025 goals. You'll learn how to visualise your future self, create new habits, and overcome the resistance that might hold you back. This episode isn't just about setting goals that you will forget about in...

Are you ready to leave your old self behind and step into the new year with a new identity? As we approach the end of 2024, it's time to shed the layers that no longer serve you and embrace the next-level version of yourself!

In today's episode, we'll dive into the identity shifts necessary to become the person who makes the impact you dream of. You'll find out why you might be struggling to leave your old self behind even though you are consciously ready for the change, and how to overcome the fear and resistance that come...

Are you ready to grow your business by tapping into the power of your subconscious? In today's episode, we'll revisit the top four episodes of 2024 where you'll dig deep into your money beliefs and discover subconscious stories that are holding you back from the massive wealth you deserve. 

If you've ever felt the fear of being seen or judged, we'll tackle that too, helping you step into the light with confidence no matter who is watching. Plus, I'll share my favourite hacks for keeping your subconscious aligned with your biggest goals, ensuring you're ready to make 2025 your b...

Have you ever wondered how the words you use every day shape your reality? Subconscious reprogramming through language is a fascinating topic that reveals how your internal and external dialogues influence your beliefs and actions.

In today's episode, I discuss how the language you use daily can influence your subconscious mind, which controls a staggering 95% of our behaviour! I'll guide you through understanding why the subconscious mind doesn't differentiate between real and imagined experiences and how this can actually work in your favour when reprogramming limiting beliefs. I'll provide real-life examples of how you can audit your...

Are your emotions secretly running your business? In today's episode, we are going to dive deep into the world of emotional regulation in business and why it's the key to your success. 

I'll talk about how your subconscious mind is like the silent CEO, pulling the strings behind your thoughts and actions. You'll find out why emotional regulation is absolutely essential if you're serious about scaling your business. I'll share some of my favourite subconscious tools to keep your prefrontal cortex—the real CEO of your brain—engaged, so you can respond to challenges as your higher self...

Are your limiting beliefs holding you back from smashing your goals? Over the next few weeks, we're going back to basics, peeling back the layers of the subconscious mind. This episode kicks off the "Subconscious Basics" series by diving into the nooks and crannies of limiting beliefs, the invisible rules that dictate what you can and cannot do. You might think you know everything there is to know about limiting beliefs, but stay tuned—you might hear something that will blow your mind. 

I'll talk about how these beliefs are formed and how they silently shape your lif...

Are you gripping your business goals so tightly that they seem to slip further away? In today’s episode, I'm going to dive into the art of detachment in business and how it might just be the missing piece to achieving your dreams with less struggle. We'll chat about the tricky balance between ambition and the frustration of not yet reaching your goals, and why sometimes, letting go can actually bring you closer to what you want.

You'll learn how detachment can calm your mind, open up creativity, and align your subconscious with your true desires. I’ll g...

Welcome back to another juicy episode of The Subconscious Expert, where I'll discuss why your subconscious needs clarity for your business to grow.

Often, when clients come to me wanting to reach the next level, we quickly discover that their subconscious lacks clarity. As a result, the ego kicks in, along with procrastination and overwhelm. Imagine your subconscious as a GPS system—without clear coordinates, it defaults to familiar routes, leading to stagnation. So let's explore how setting specific, tangible goals can activate your Reticular Activating System (RAS), helping you filter information and seize opportunities that align wi...

Are you ready to make Q1 your most profitable quarter yet, baby?! Today, we are going to explore how aligning your subconscious mind with your business goals can set the stage for an EXTRAORDINARY year. 

You'll discover why Q1 is not just another quarter but the launchpad for everything you want to achieve in 2025. I'll talk about the difference between busy work and intentional action, helping you focus on what truly moves the needle in your business. You'll learn how to break down your goals into micro-actions that your subconscious can embrace, ensuring you avoid self-sabotage and m...

Are subconscious patterns secretly sabotaging your business growth? In today's episode, we're going to dive deep into the hidden subconscious patterns that might be keeping you stuck and how to break free from them so you can smash your 2025 goals. I'll guide you through the fascinating world of neuroscience, revealing why your subconscious mind clings to familiar routines and how this impacts your business growth. You'll learn how to overcome the resistance you're feeling right now every time you sit down and try to work on your goals and how you can set the stage for a big breakthrough...

Are you ready to break through the invisible barriers that seem to pop up every time you're on the cusp of something great? It's time to lean into resistance, baby! In today's episode, we're going to dive deep into the mysteries of the subconscious mind and its impact on your business success. 

I'm peeling back the layers of resistance – that pesky inner voice that whispers doubts just as you're about to leap forward. Together we'll explore why resistance isn't just an obstacle but a beacon signalling that you're close to a major breakthrough. I'll guide you through und...

In today's episode we’re diving deep into a challenge so many female entrepreneurs face, how to hold the energy of your desires when your external reality isn’t reflecting the success, income, or growth you’re craving. If you’ve been feeling like you’re doing everything right on paper, but your results just aren’t catching up, this episode is for you.

We’re going to get real about how your subconscious mind plays a massive role in the gap between where you are and where you want to be. I’ll be breaking down why your current...

Are you following your strategy to the absolute T but still not seeing results? You are in the right place hun! Let's talk about how you can align your subconscious mind with your strategy so you can finally hit those big juicy goals. 

Today we're going to dive into what's really happening beneath the surface of your efforts. Because it's not just about the actions you take, it's about the subconscious currents that can either sweep you towards success or pull you under. I'm going to share how you can identify if it's the strategy or your s...

Are you an ambitious female entrepreneur who feels stuck, even though you’re doing all the right things? You have big goals, but something keeps holding you back from taking the action you know will move your business forward.

In this episode, we’re tackling secondary gain, the subconscious benefits you’re getting from staying exactly where you are. Whether it’s avoiding failure, protecting yourself from judgment, or even receiving attention and love, these hidden emotional payoffs could be the reason you haven’t hit your next level yet.

I’ll walk you through how secondary...

Are you ready to dive into the five subconscious lessons that I learned while building a multi-6-figure business? In today's episode, I'm talking all about your subconscious mind and how freaking powerful it can be when you're intentional with it! 

We're going deep into your subconscious mind's maze, where fear of success lurks in the shadows, and we'll shine a light on how to turn it into your greatest ally! We'll explore how childhood money stories shape your financial future and reveal strategies to rewrite those narratives for your next level of abundance. Plus, you'll discover w...

Are you feeling like you're constantly battling a lack of consistency in your business? You're not alone! Many driven, powerhouse female entrepreneurs who come to me grapple with this lack of consistency, especially when it comes to needle-moving activities in their business. But why is it that even high achievers can find themselves writing the same goals on their to-do list for the 17th time without making progress?

In today's episode, I'm diving deep into the core reasons behind this frustrating cycle. I'll share insights on how you know your subconscious runs the show, protecting you from...