The Wine Makers on Radio Misfits

Marketing Strategy & Brand Storytelling from Outside the Wine Industry

One thing that sets the DTC Wine Symposium apart from most wine conferences is how many speakers come from outside the wine industry. Our friend Barbara Gorder taps into her Chicago ad-world network and brings in people who’ve spent their careers on the front lines of marketing, brand building, and cultural storytelling. The result is a perspective small wineries rarely get access to. Basically, we got a day at Leo Burnett University courtesy of Dean Barbara Gorder. As you might expect, the stories are as good as th...

Four hundred episodes. In classic Wine Makers Pod style, this one sorta snuck up on us. Technically, we breezed past our 400th episode somewhere in the Monterey fog while recording at the DTC Wine Symposium. So we decided to package two of our favorite DTC interviews with two of our favorite people on the planet, Elaine Chukan Brown and Duskie Estes.

Both delivered keynote addresses, bringing the outside perspective we love so much about this conference. Elaine took us on a deep dive into California wine history, showing how past challenges mirror today’s conditions and reminding us...

Brian, Bart, Danielle and Sam sit down with the rest of the SORBET (Sonoma Organic Regenerative Biodynamic Educational Tasting) crew, Morgan Twain Peterson, Katie Bundschu and Alli Badar, along with special guest Ryan Woodhouse of K&L Wines, to discuss two new SORBET developments.

If you missed last year’s event at Fort Mason, don’t worry. SORBET will be back. But first we are turning our focus to friends in the industry who want to learn how to begin incorporating organic, regenerative and biodynamic practices into their viticulture. Morgan and Katie break down what to expect from...

Steve Gross, Honore Comfort & Mark Barden
Wine Institute

Monterey, Calif. — Sitting down with Steve Gross has become one of our favorite DTC Wine Symposium traditions. Not only does he have one of the best radio voices in the wine business, but he’s spent nearly four decades on the front lines of wine shipping battles nationwide. Largely thanks to his efforts, residents of 49 states can now receive direct-to-consumer wine shipments.

Steve is always ready to update us on the latest state-level shenanigans aimed at limiting consumer access to their favorite wines. But his role has...

While Evan Roscoe is a Napa native, he grew up far from Napa’s wine culture. So far, in fact, that his family’s mountainside cabin was technically on the Solano side of the county line. There wasn’t wine on the table growing up, and his family had no connections to the wine business.

Evan left Napa for college in Chicago and eventually found his way into hospitality and bar management. He returned home after the 2017 fires to find a wine industry already reeling, at the beginning of what would become a long stretch of calamities, correc...

We sit down with Tom and Chrissy from Grand Scheme Wines and dig into a story that has more layers than it first appears. It begins in Carneros, where they bought a piece of land and started planting Barn House Vineyard in 2018 with a clear vision from day one. Chardonnay and Pinot Noir were non-negotiable, and organic farming was always part of the plan.

What follows is a conversation about commitment, patience, and the reality of building something from the ground up. As they walk us through the decisions, challenges, and moments that shaped the vineyard, the...

We get together with Isabel Gassier and Jasmine Egan for a relaxed year-end catch-up, looking back at the guests, conversations, wines, and trends that stood out in 2025. It’s part reflection, part shop talk, and very much the kind of conversation that happens once the microphones are already on.

Listener questions guide a lot of where we go, including the critical ones, and we appreciate all of it. We wrap things up by raising a glass to the year behind us and talking about what’s ahead, with plans to keep pouring and talking into 2026. [Ep 395]

Jenny Murphy went to UC Davis to study forensics. While attending a job fair, she was lured into the wine business with visions of a laboratory filled with expensive, new equipment. She took a temporary position at Korbel Champagne and was bitten by the wine bug.

After accepting a job at Paul Hobbs, she moved up the ranks, finally settling into the Director of Winemaking, where she was responsible for numerous 100pt wines.
Jenny recently left Paul Hobbs and started her own label, Oxlee Graham, making precise Pinot Noir, Petit Verdot, and some very interesting whites...

The conversation this week features Keith Beavers, Tasting Director at VinePair and host of the Wine 101 podcast. He’s a self-taught wine geek who once ran the New York wine bar In Vino and co-owned Alphabet City Wine Co., and he brings that mix of curiosity and real-world experience to everything he does.

Wine 101 is his way of breaking down grape varieties, regions, and technical concepts so they feel clear and approachable. He focuses on helping people understand how wines are made, why they taste the way they do, and how to navigate the world of wine wi...

Born and raised in Napa Valley, Derek Flegal studied biology before moving to Spain and living abroad for much of his 20’s. After moving to Mendoza, Argentina, his passion for wine became apparent and he returned to the US to study Enology at Fresno State. Upon completion in 2014, he took a cellar worker position at Outpost wines, where he developed a working relationship with Thomas Rivers Brown. In the following years, he worked alongside renowned winemakers Michel Rolland, Aaron Pott, and Heidi Barrett, and began crafting wines for himself under the Blaine label.

Originally planted in 2003, Lewis Pl...

This week, the crew welcomes back Todd Jolly from Sonoma’s Best — better known to many as @sonomawinemerchant. A certified sommelier and proudly dubbed “The Champagne King,” Todd serves as Wine Director for Sonoma’s Best and The Sonoma Cheese Factory, where he’s built an exceptional program that blends local standouts with global gems.

Todd shares his perspective on the current wine market, shifting consumer trends, and the importance of personal connection in wine retail. The group also talks about his deep love for the Oregon Ducks, his approach to curating unique lists, and what’s exciting him m...

This week, the crew finally sits down with Jamie Kutch of Kutch Wines—a long-awaited guest whose Pinot Noir reputation precedes him. Jamie has shared a production facility with host Bart Hansen for years, so the team already knew his wines were special. What began as a career on NASDAQ trading floors turned into a lifelong pursuit of crafting world-class Pinot Noir, thanks to a pivotal invitation to work harvest at Kosta Browne—and he never looked back.

Today, Jamie makes just 3,000 cases a year, with his wines featured in top restaurants around the world. Recently, he purc...

This week the crew sits down with Brian London, Sommelier and wine buyer for one of Sonoma County’s most beloved spots, Table Culture Provisions. Known for its eclectic and adventurous wine list, TCP has become a favorite among locals and winemakers alike — and Brian is the man behind its carefully curated selections.

After falling in love with France during a trip with his fiancée, Brian began importing small-production wines to the States, eventually launching 4Play Wines, a boutique distributorship focused on producers with meticulous farming practices and distinct personalities. He shares stories from his travels, insig...

Will Gondak has been chasing the dream. Experiences making wine in Napa, Sonoma, Australia, New Zealand, France, Santa Cruz, and South Africa have broadened his view into what is possible. The wide array of hands-on experience accompanied by the study of winemaking and viticulture at both Cal Poly, San Luis Obispo and Napa Valley College has yielded one curious wine nerd. Will has been calling Sonoma County home since 2015 and is looking forward to his 18th harvest in 2025.

A full-time side hustle, Gondak Cellars was established in 2015. Will spends the majority of his work time helping make...

This week the guys sit down with Matt McDermaid, owner and winemaker at Staysail Wines, a small-lot Sonoma County winery inspired by his background in sailing. The name “Staysail” refers to a sail used to adjust for shifting conditions—much like how Matt adapts to each unique vintage.

With deep family roots in the wine world (his aunt and uncle run GlenLyon Vineyards & Winery in Glen Ellen), Matt built his own path, earning an MBA in Wine Business from Sonoma State and studying winemaking at UC Davis. After hands-on experience at Meeker Vineyard, he launched Staysail with a focu...

This week, the crew sits down with Brandon Conley, head distiller at Brucato Amaro in San Francisco, for what could be called an Amaro 101—or maybe an Amaro Study.

Amaros have a long, fascinating history, evolving from regional tonics and medicinal tinctures into spirits that connect cultures. Before large-scale production, these bitter liqueurs were hyper-local, crafted from whatever produce and native plants grew nearby. Brucato carries on that tradition today with small-batch amaros that showcase the bounty of California. From sun-ripened citrus to wild foraged herbs, each ingredient is thoughtfully sourced to create a distinctive taste of pl...

The crew is back together again, and this week they’re catching up after International Grenache Day. They share memories from the celebration, dig into the challenges of this year’s harvest, and get Brian’s perspective on the London wine scene. Bart also offers a heartfelt and important PSA about his recent health scare. It’s a mix of stories, insights, and reflections that remind us why wine is about more than just what’s in the glass. [Ep 385]

Justin Harmon didn’t set out to be a winemaker, but the journey found him anyway. After studying in Philadelphia and working as a chemical engineer, he returned to Chicago in his mid-20s to pursue software engineering. Somewhere in between coding and commuting, his love for wine began to take over. What started as the occasional bottle at dinner soon filled his apartment closets, and weekends were spent roaming Chicago wine shops, devouring books, tastings, and seminars, with every trip planned around a vineyard visit.

Curiosity eventually pulled him out of the tasting room and into th...

We love stories like this. Two neighbors bond over their shared love of wine, make some in their garage, then decide to put in a vineyard. With no formal training but a passion for Rhone varietals, they pushed ahead. While walking their dogs, they “spied” on their neighbors’ vineyards and gleaned information from friends and local wineries.

The wines have purity and clarity to them, no over extraction or excessive oak treatment. “Our vineyards, located in the Middle Reach neighborhood of the Russian River Valley, just south of Healdsburg, are ideal for growing Rhone varietals. Benefitting from the effe...

The team looks back at the recent S.O.R.B.E.T. tasting at Fort Mason, sharing highlights and feedback from the event. They also tackle listener questions ranging from winemaking to cellar tips, and reveal their favorite wines tasted so far this year. A lively mix of reflection, advice, and personal picks straight from the vineyard to your glass. [Ep 382]

This week Bart, Sam, and Danielle sit down for a long-awaited conversation with Chris Renfro, the visionary behind The Two Eighty Project and much more. The project began in 2020, when a neglected vineyard along San Francisco’s 280 freeway more or less fell into his lap. Amid the trials and turmoil of that year, Chris took it upon himself to revive roughly 65 vines that had been left for dead.

As the vineyard grew, so did The Two Eighty Project’s mission: creating meaningful access to viticulture and wine for communities of color and other groups historically excluded from the...

Matt Crafton took over the white wine program at Chateau Montelena in 2010, then became head winemaker in 2014. The rich history of the Chateau and the part it played in the “Judgement of Paris”, cementing the New World’s place on the wine map is discussed, but we went deeper in this conversation. Spend five minutes with Matt and you can tell why Bo Barrett put him in charge, with very little oversight. Matt understands the history of this iconic winery but is more focused on where they are going today. There is no tangible “style” of their wines, every vintage is...

Alycia Mondavi grew up with a front row seat on the California wine stage. Growing up with that name gives you access but also may draw unwanted attention. Part of the deal is you must leave for five years before coming to work in the family business, something that we’ve seen in other family run wine operations.

Alycia took the break, focused on law, then came back to join her sisters.

She now heads brands that do 400 cases to 800,000 cases annually, some only available through allocation and others on every grocery store shelf. Her pa...

Brian Hurley isn’t trying to sell you a polished narrative. The winemaker behind Coteau Pavot tells it like it is, from getting his start in the wine world before he was even legal to drink, to listing every ingredient on his bottles. That includes tartaric acid and malolactic bacteria, the kinds of details that big brands tend to avoid but that spark some surprisingly candid conversations.

His wines speak just as clearly. Made from organically farmed grapes sourced from distinctive vineyards, they are fresh, clean, and full of personality. Even his Grenache Gris orange wine manages a...

Lyndsay Hoopes has a lot on her plate—and it’s not just wine. Napa County has hit Hoopes Vineyard with a public nuisance complaint over everything from tastings and visitation to a small animal sanctuary on the property. Now, they’re demanding nearly $8.7 million, a figure the family simply doesn’t have.

In this conversation, Lyndsay breaks down the murky regulations at the heart of the dispute and shares her frustration over what feels like selective enforcement. “There is no definition of visitor. There is no definition of retail,” she points out, raising fair questions about how anyone i...

At a relaxed get-together of Rhône producers in Sonoma, a couple of unfamiliar faces caught my attention. They turned out to be Andrew Sides and Brad Buckelew from Lost Draw, winemakers out of Texas who were in town for the Rhone Rangers event at Cline Cellars. One conversation led to another, and soon we were setting up a proper sit-down to get their story on the record.

They brought more than just stories. The wines were strong, with a clear sense of place and purpose. We covered a lot of ground, from the geological quirks of t...

Danielle Langlois joins the guys to talk about her new solo venture, Jambe Des Bois—a deeply personal label focused on small-lot, handcrafted wines. After years as the winemaker at Lasseter Family Winery, Danielle stepped away to pursue her own vision, working with fruit farmed by legendary grower Phil Coturri and a bit of Syrah from a Carneros vineyard her husband Dan tends himself.

The conversation covers everything from Danielle’s winemaking philosophy to the unique challenges and freedoms that come with striking out on your own. It’s a great listen for anyone who loves Sonoma wines...

Carlton McCoy’s journey from a DC kitchen to the pinnacle of the wine world is anything but ordinary. Bart and Sam sit down with the Master Sommelier and CEO of Lawrence Wine Estates to unpack the milestones and mindset that got him there. Carlton opens up about the moment wine first lit a fire in him, what it took to pass the notoriously grueling MS exam at just 28, and how that early obsession evolved into something far bigger.

At The Little Nell in Aspen, he found himself at the helm of one of the world’s most...

A chance meeting led to a very cool show that turned us into total cider freaks. Amie and Lyndon happened to come in for a tasting at Winery Sixteen 600 on their way to a site visit at the local Sonoma Cider Shop, Pomme. They are based in Cedar Grove and Asheville North Carolina and make cider, pet-nat, piquette and wines from local sources. Their energy, enthusiasm and creativity were truly inspiring and everything we tried was amazing.

The winery supports local farmers using only sustainably and organically sourced fruits, including blueberries, heirloom apples, and unusual ingredients like...

Though she carries one of the most prominent last names in modern Napa Valley history, Jamie Araujo didn’t grow up a wine brat or even a Napa kid at all. By the time the Araujos purchased the iconic Eisele Vineyard and launched their wine brand, Jamie was already in college on the East Coast. And she kept going east—eventually all the way to London’s West End, where she built a career as a professional actor.

We sat down with Jamie to talk about her fascinating journey: from theater and television to working with some of the...

What happens when the world’s leading non-Japanese Master of Sake Tasting joins forces with three sake brewery presidents and one of the most enthusiastic wine reps in the business? You get a deep, delicious dive into sake that’s equal parts educational and intoxicating—in the best way.

In this highly anticipated installment, Bella Pearson returns with “the Godfather of Sake” himself, John Gauntner, to walk us through the fascinating world of sake—from the rice fields to the bottle. Gauntner, the only non-Japanese Master of Sake Tasting certified by the Brewing Society of Japan, brings unmatched in...

Ballentine Vineyards, a Napa Valley staple since 1905, isn’t just a winery—it’s a living legacy. We dive into the story of a winemaker whose path to the vineyard wasn’t exactly a straight line. He started out aiming to be a brewmaster, dabbled in forestry and photography, but ultimately found his groove in Fermentation Science at UC Davis. A globe-spanning exchange program took him to Germany, South Africa, and Australia, shaping his winemaking style before he joined the family operation in 1999. Bruce and his wife Danielle also run their own project, Three Clicks Wines, a nod to the tele...

This week, Sam hits the road with MJ Towler—The Black Wine Guy—for a special crossover episode recorded live in New Brunswick, New Jersey. They sit down with legendary restaurateurs and OG podcasters Francis Schott and Mark Pascal, the co-owners of Stage Left Steak and Catherine Lombardi, and hosts of The Restaurant Guys podcast.

Long before podcasts went mainstream, Francis and Mark were pioneering thoughtful, unpretentious conversations in food, wine, and hospitality, straight from their corner of the Garden State. Sam and MJ dive deep into Francis and Mark’s early days in the restaurant industry, the dr...

Cathy Corison is a legend, pioneer, and true trailblazer in the California wine industry. In the 1970s, when most women were limited to lab work, Cathy set her sights on winemaking. She earned her place at Freemark Abbey and Yverdon, eventually becoming head winemaker at Chappellet in 1980. While the wine world leaned toward big, bold, hedonistic Napa Cabernets, Cathy stayed true to her vision—crafting restrained, elegant wines that initially flew under the radar of critics like Robert Parker.

Today, under her own label, Corison, Cathy is celebrated as one of California’s most respected producers.

Jo...

What began with a few DMs dunking on misleading “cover crop” Instagram posts—or maybe even earlier, on Napa Valley school bus rides more than 25 years ago—has grown into something much bigger: a groundbreaking tasting event focused on the future of responsible winegrowing.

In this first-ever crossover episode of The Wine Makers Podcast and Bedrock Conversations, Katie Bundschu, Morgan Twain-Peterson MW, and Sam Coturri join Chris Cotrell, Alli Badar, Brian Casey, and Bart Hansen to introduce S.O.R.B.E.T.—the Sonoma Organic Regenerative Biodynamic Education Tasting.

This inaugural event celebrates Sonoma Valley’s c...

This week on the podcast, we welcome Anna Brittain from Napa Green to talk about the upcoming Napa RISE Symposium. Napa Green is a global leader in sustainable winegrowing, known for setting the highest standards for sustainability and climate action in the wine industry. The organization provides wineries and vineyards with the tools, resources, and certification pathways needed to level up leadership from soil to bottle.

The Napa RISE event series is designed to drive real sustainability and climate action across the entire wine industry and culture. Joining Anna are two RISE Leadership Award winners:

...

Live at The Vine Club in Atlanta with Kelly Cornett, Sam Coturri, Eric Crane, and Taylor Sublett.

This episode was recorded live at The Vine Club in Atlanta, GA, the Tuesday evening before the annual High Museum Wine Auction, as a crossover episode with Kelly Cornett of The Cork and the Road Podcast. Sam was visiting Atlanta, and we threw a “Tie Dye Before the High” bottle share and vinyl party to celebrate a bunch of people who make the Atlanta wine community so vibrant. We sat down with Eric Crane, the Director of Training for Empire Dist...

This week, we’re tasting Bart’s Spring Releases from Dane Cellars. The only question is—will the Spring Offering hit your inbox just in time to match the release of this episode?

We also opened the floor to the greatest fandom in podcast land and, as always, you came through with some excellent listener questions.

And yes, there was a Signal text chain… let’s just say it ended in a lot of enthusiastic reactions.

Check out the new wines at www.danecellars.com

Wines of California with Elaine Chukan Brown (aka Hawk Wakawaka)

If you’ve been listening for a while, you know that when Friend of the Pod Elaine Chukan Brown—aka the legendary Hawk Wakawaka (or “Chuckavaka,” if you’re in the know)—is asked to write a book on a topic as broad as Wines of California, it’s not going to be your typical “Zinfandel was first planted in 18-blah-blah-di-blah” wine book.

In this episode, Bart and Sam sit down with Elaine to talk about their new book, Wines of California, coming next month from Académie du V...

This week, we sit down with Laurent Gomez from Domaine du Val des Rois, a winery whose name translates to “Valley of the King,” paying tribute to Valréas’ rich winemaking history, first planted in the 9th century by King Charlemagne.

Val des Rois is a 10-hectare estate in Côtes du Rhône, originally planted in 1965 by 9th-generation Burgundian winemaker Romain Bouchard. Located on the northern edge of the Southern Rhône in Valréas, the vineyard benefits from its unique altitude and southeast exposure, cooling nightly air from the Alps, and soils rich in limestone and deep cl...