CFO 4.0 Podcast

OKRs Explained: How to Turn Strategy into Action with Evan Campbell | CFO 4.0 Podcast 292

Hannah Munro is joined by returning guest Evan Campbell, author of Adapt to Win, to explore how OKRs can help organisations turn strategy into action and connect long-term objectives with the work teams are doing every day.

Evan explains how OKRs differ from KPIs, why effective strategy deployment depends on focus and alignment, and how organisations can avoid the common mistakes that turn OKRs into another performance management exercise.

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This week on CFO 4.0 returning guest Ilana Esterrich joins Hannah Munro to challenge traditional thinking around ROI and introduce a more meaningful measure of success: return on change. Together, they explore why adoption, attention and organisational behaviour play a crucial role in whether transformation delivers lasting value.

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In this CFO 4.0 Revisited episode, Hannah Munro talks with Jeremy Foster, now CFO at Kasasa and formerly CFO of Talroo, to explore why some of the most effective finance leaders don't fit the traditional CFO mould.

Jeremy shares his unconventional journey to the CFO seat and explains how stepping beyond conventional finance thinking can help organisations move faster, make better decisions, and support sustainable growth.

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In this episode of CFO 4.0 Revisited, Hannah Munro is joined by Andrew MacAskill, Founder of Executive Career Jump and a finance professional dedicated to helping senior leaders accelerate their careers. Together, they explore what organisations are really looking for in CFOs, how finance professionals can position themselves for new opportunities, and the practical steps finance leaders can take to future-proof their careers.

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In this episode of CFO 4.0, Hannah Munro speaks with Evan Campbell, author of Adapt to Win, about the often-overlooked gap between strategy and execution. From allocating resources effectively to prioritising the right initiatives and measuring success, Evan shares practical insights for finance leaders looking to maximise returns on strategic investments. The discussion explores how CFOs can create alignment across the business, improve decision-making, and drive lasting competitive advantage.

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In this episode of The Fractional CFO Files, Hannah Munro is joined by Adrian Message from The CFO Centre to explore what truly defines a successful fractional CFO. Drawing on years of experience supporting businesses through growth, change and uncertainty, Adrian shares why trust, adaptability and strong relationships often matter more than technical expertise alone.

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In this episode of CFO 4.0, host Hannah Munro is joined by Nicola Horton, Principal at the CFO Centre, to explore what it really takes to step up into the CFO seat and thrive once you're there

Nicola draws on her own journey from financial controller to CFO, including leading a business turnaround in her first CFO role, as well as nine years spent coaching finance leaders through that same transition - sharing practical lessons on everything from building the right team to nurturing bank relationships that take years to earn trust.

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This week we're revisiting Hannah Munro's conversation with Ash Noah, VP & Managing Director of Learning, Education and Development at AICPA & CIMA, on the mindset shifts CFOs need to close the gap between what finance delivers and what the business actually needs.

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Jack McCullough, President of the CFO Leadership Council, is back on CFO 4.0 to sit with Hannah to talk about the idea that every organisation has quiet specialists - rarely high on the org chart, rarely natural leaders who are so irreplaceable that losing them would do more damage than losing a member of the C-suite.

Jack introduces his new book "The Rodman Paradox". Borrowing his title from NBA legend Dennis Rodman (a specialist who never scored much but became, by some measures, the greatest winner in basketball history)

In this conversation, Jack...

Roger Castle is a fractional Finance Director and CFO with The CFO Centre. In this episode, Roger joins Hannah to unpack what it really takes to lead through change, from persuading a fast-growing team to accept its first-ever cost cuts, to helping SME owners turn vague ambitions into concrete, achievable growth plans. Roger shares the practical realities of working as a fractional CFO across multiple clients at once, and the mindset shift required to move from corporate scale to hands-on SME finance.

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In this episode of CFO 4.0 Revisited, we're looking back at Hannah Munro's conversation with Sabrina Castiglione at the time, Chief Operating Officer at Pento, and now CFO at Omnea.

Sabrina's path into finance leadership is anything but conventional. She studied chemistry at university, spent years in financial services, then made the leap into startups as CFO at Tassie before stepping into the COO seat at Pento.

In this session, Hannah and Sabrina cover:

In this episode of CFO Stories, Hannah is joined by Sophia Levell FCCA, CFO of Access Fertility and one of the youngest CFOs in the UK. Sophia shares the fast-tracked path that got her there and what she's learned since.

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In this episode of the CFO 4.0 Podcast, host Hannah Munro is joined by returning guest Sara Daw, CEO of The CFO Centre Group, to explore how CFOs can build the right team around them from smart delegation to bringing in a fractional "CFO's CFO" for M&A, systems work, or steady-ship support.

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In this episode of CFO 4.0, Hannah Munro is joined by Clive Webb, Head of Business Management at ACCA, to discuss ACCA's report Career Paths Reimagined exploring how careers in finance are being reshaped by AI, demographics, and shifting expectations of work, and what CFOs need to do now to prepare their teams for the future.

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In this episode of CFO 4.0 Revisited, we're looking back at episode 134, where Hannah Munro was joined by Ilana Esterrich, then CFO at Planned Parenthood, now CFO & Strategic Advisor for a rich conversation on sustainable transformational leadership.

Ilana shares her wealth of knowledge and experience in driving successful organisational transformations, highlighting the critical role change management plays in achieving lasting results.

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In this episode of CFO 4.0, Hannah Monro sits down with John Lees career strategist, coach, and author to unpack the real work behind a successful CFO transition.

John shares why your first 100 days actually begin long before day one, how to balance appearing confident with genuine curiosity, and the art of "checking in" with peers, stakeholders, and even the person on the security desk. He also digs into the people dynamics that make or break a new role: spotting enablers, navigating blockers, understanding personality at the top, and building trust across the C-suite fast.<...

Financial decisions are rarely as rational as we think. In this episode, Hannah Munro is joined by Lesley Thomas, Founder of the Money Confidence Academy, to explore the hidden psychology driving the choices CFOs and finance leaders make every day.

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CFO 4.0 is back! In this unmissable relaunch episode, Hannah Munro sits down with Tomas Hollington, Director of Technology at BW Workplace Experts, to pull back the curtain on what it really takes to lead change in a fast-growing, technology-driven business — and trust us, it's not what you'd expect.

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When we first released this conversation, it was our 100th episode, a milestone that felt worth marking with something special. Now, 174 episodes later, it's clear why this one deserved a revisit.

Host Hannah Munro is joined by Glenn Hopper, Author of Deep Finance and now Managing Director at VAi Consulting for a discussion that's only grown more relevant with time. With over 15 years of experience in the CFO seat, Glenn brings a grounded, practical perspective on what it really means to build a data-driven finance function, whether you're leading a startup or a global...

This week on the CFO 4.0 Revisited series, host Hannah Munro is joined by Isaac Strulowitz, Alternative Investments CFO, who offers his unique perspective on risk management, providing valuable insights into how CFOs can protect their firms against unforeseen challenges, a conversation that remains as timely and essential as ever.

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Originally released as episode 144 of the CFO 4.0 Podcast, this episode is part of our CFO 4.0 Revisited series — bringing back some of our most valuable conversations for a new listen.

Hannah Munro is joined by Sylvia Ionita, Finance Executive at LFG Solutions LLC, who at the time of recording was CFO at waterdrop. With hands-on experience scaling start-ups, Sylvia brings sharp, practical wisdom on what it really takes to grow a business from the ground up — the highs, the hard lessons, and everything in between.

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For this CFO 4.0 Revisited episode, Hannah Munro is joined by Oliver Deacon, Executive Coach and Founder of Oliver Deacon Coaching, to explore what the future of finance leadership really looks like over the next five years.

As finance teams continue to face rapid technological change, increasing pressure to deliver insight, and evolving expectations from the wider business, technical expertise alone is no longer enough. Oliver shares why the most successful finance leaders of the future will be those who combine commercial thinking, emotional intelligence, adaptability, and strong leadership skills alongside technical...

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For this CFO 4.0 Revisited episode, Hannah Munro is joined by Shaun Hayes, author of The Gray Choice, to explore the realities of leadership, resilience, and decision-making in high-pressure environments. 

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For this CFO 4.0 Revisited episode, Hannah Munro is joined by Catherine Clark, Lead CFO Mentor at GrowCFO and Director of Cristallum Limited, for a grounded and practical conversation on the power of mentoring in modern finance leadership.

As the role of the CFO continues to evolve beyond technical expertise, the need for strong communication, self-awareness, and leadership capability has never been greater. Catherine draws on her extensive experience to explore how mentoring provides finance leaders with something often missing in their day-to-day roles, a trusted space to step back, reflect, and...

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For this CFO 4.0 Revisited episode, Hannah Munro is joined by Cécile Parker, Group CFO at Vital Energi Utilities, to explore how finance leaders can play a far more integrated and influential role across the business.

Cécile shares her journey to CFO and offers a clear view on how the function must evolve. This is not about finance sitting on the sidelines. It is about stepping forward, embedding into operations, and driving meaningful change across people, processes and sustainability.

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In this CFO 4.0 Revisited episode, Hannah Munro is joined by Mark Lockton‑Goddard, now Founder & CEO at embracent, to explore what successful digital transformation really looks like for finance teams.

With over 25 years’ experience across global organisations, Mark shares practical insight into how CFOs can approach transformation decisions, gain buy‑in from their teams, and avoid common pitfalls when introducing new technology and processes.

Relaunched ahead of the new financial year, this episode is a timely listen for finance leaders reviewing how prepared their finance functi...

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For this CFO 4.0 Revisited episode, Hannah Munro is joined by Paul Lee, Partner at Deloitte UK, to explore one of the most debated shifts in modern working life – the move to hybrid.

Drawing on his experience at Deloitte, Paul challenges the idea that there is a single “right” answer. Instead, he highlights the importance of asking better questions – around productivity, collaboration, employee expectations, and long-term business impact.

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 For this CFO 4.0 Revisited episode, Hannah Munro is joined by James Owen, Global CFO of the Profiles Division at Kantar, to explore how modern finance leaders are reshaping planning, forecasting, and decision-making in an increasingly data-driven world. 

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For this CFO 4.0 Revisited episode, Hannah Munro is joined by Claire Bodanis, Founder and Director of Falcon Windsor and one of the UK’s leading authorities on corporate reporting. Claire shares a practical and honest view of what it really takes to produce an annual report that cuts through the noise. 

What’s covered in this episode

• The biggest challenges organisations face when producing the annual report today
 • How to create a report that is engaging, clear and valuable to investors
 • Balancing regulatory requirements with meaningful co...

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In this episode of CFO 4.0 Revisited, Hannah Munro reconnects with Brent Dykes, Founder and Chief Data Storyteller at AnalyticsHero, to explore one of the most important skills modern finance leaders must master – turning data into meaningful stories that drive action.

In this episode, we explore

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In this CFO 4.0 Revisited episode, Hannah Munro is joined by experienced finance leader Martin Spiller to explore what funders are really looking for in a CFO.

From common funding mistakes to the differences between start-up and scale-up investment, Martin shares practical insight on securing funding, choosing the right partners and positioning your business for sustainable growth.

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To mark the return of CFO 4.0 Revisited and celebrate International Women’s Week, we’re bringing back a powerful conversation that is just as relevant today as when it first aired. In Episode 77, Hannah Munro sits down with Fiona Hathorn, CEO of Women on Boards UK, to explore what it truly takes to step into the boardroom and succeed.

Board roles are often discussed but rarely explained in practical terms. Fiona cuts through the noise, sharing clear guidance on balancing cultural fit with constructive challenge, assessing whether a board opportunity is righ...

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In this special Financial Transformation Live episode, Hannah Munro sets out a clear, practical agenda for finance leaders who want 2026 to be the year transformation actually happens.

This session deliberately moves away from technology hype and focuses on the fundamentals that enable progress. Hannah makes the case that 2026 must be a people and process year, not a rushed race to automate. As the pace of change accelerates and AI becomes part of everyday working life, finance teams need the capacity, skills and foundations to respond, rather than...

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In this third episode of the CFO 4.0 Revisited series, Hannah Munro is joined by Howard Tunnicliffe, now FP&A Director at Busuu, to revisit a conversation that remains highly relevant for modern finance leaders.

Originally recorded when Howard was Head of Finance Subscriptions at The Economist, this episode tackles a topic that still separates good finance teams from great ones: soft skills. As finance continues to move beyond pure technical delivery, Howard shares practical insight into why behaviours, communication and judgement matter just as much as numbers.

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 In this episode of CFO 4.0, Hannah Munro is joined by Etinosa Agbonlahor, CEO of Decision Alpha, to break down why pricing causes so much anxiety and how finance leaders can take control of it in a structured, evidence-based way.

Together, they explore how behavioural economics, customer insight, and disciplined iteration can turn pricing from a reactive afterthought into a strategic advantage.

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As a follow-up to their Financial Transformation Live discussions, Hannah Munro is joined by Neil Lynchehaun, Transformation and Delivery Manager at itas, to launch The Readiness Challenge series.

In part one, they take an honest look at what project readiness really means and why so many finance transformations struggle before they even begin. Drawing on real delivery experience, this episode focuses on the most common and underestimated blocker to success team capacity and capability.

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In this special highlights episode of CFO 4.0, host Hannah Munro reflects on the most impactful conversations of 2025, bringing together lessons from CFOs, transformation leaders, and futurists. Drawing on insights from across the year, this episode explores what finance leaders have really learned as the role continues to evolve under pressure from growth, technology, and rising expectations.

In this episode, we reflect on

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In this episode, Hannah Munro sits down with Omar Choucair, CFO at Trintech, for a forthright look at life inside private equity. Omar offers a clear view of what the role truly demands and why it isn’t for the faint hearted. He discusses the expanded remit of today’s CFO, the operational intensity of PE-backed firms and the importance of pace, people and process when value creation is the end goal.

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In this episode of the CFO 4.0 Podcast, recorded in partnership with ACCA, Hannah Munro is joined by Nicolas Raynaud FCCA, CFO at the Science Museum Group. Nicolas shares a frank and practical view of what it really takes to settle into a new CFO role and why those early months demand clarity, curiosity and steady judgement.

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In this in-person conversation, Hannah Munro sits down with Matthew Robinson, Financial Controller at Zebra Pens, to explore the realities of running and transforming finance inside a small but ambitious business. 

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