AdBriefing Copywriting Tips

40 Episodes
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By: JCO Media | Justin Hitt

Episodes muse about writing copy that sells. Finally, get beyond the written word into the psychology, persuasion, and methods that get copy written. Learn to write faster and convert more. Grow your freelance copywriting into a marketing agency that runs on autopilot.

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Critical Thinking Is a Skill. It's Also a Competitive Advantage
Critical Thinking Is a Skill. It's Also a Competitive Advantage episode artwork
Yesterday at 3:55 PM

The five skills that seperate leaders from the herd. Discover a formula for consultations and developing influencial marketing campaigns. Apply these five skills to know what sells and what doesn't for any client.


Why Write Case Studies And Why They Matter
Why Write Case Studies And Why They Matter episode artwork
10/04/2026

The often ignored yet powerful part of writing copy that sells. Let's explore a case study as a organization tool and evidence of value. As well as how that is different than a white paper in marketing.


A Client Getting Framework Using Your Back Catalog
A Client Getting Framework Using Your Back Catalog episode artwork
09/29/2026

Do you create serial content as a subject-matter expert, copywriter, or marketer? Imagine getting more leads and sales from content you've already written. Even content that didn't work in the past can be made evergreen to work today. A specific strategy in this proven framework.


The Sausage Making of More Lucrative Assignments
The Sausage Making of More Lucrative Assignments episode artwork
09/02/2026

When doing more of that you do best eliminates the overwhelm of having everything to do. A secret to more lucrative copywriting assignments. Get consistent work, grow your bottom line, and have more free time doing it.


How Experts Use Content To Sell and Attract Buyers
How Experts Use Content To Sell and Attract Buyers episode artwork
08/20/2026

Do you have a podcast, blog posts, and other content that has stopped working? Do you want content that creates and keeps profitable customers? Here is the attractant factor that turns words into clients.


How Most People Suck at Writing Emails (for Marketing)
How Most People Suck at Writing Emails (for Marketing) episode artwork
08/19/2026

Do you know of the four types of email messages? Are you maximizing your correspondance to increase sales? What is the real purpose of an email message, or any follow up message?


Ridiculous Struggles Authors Have Getting Published
Ridiculous Struggles Authors Have Getting Published episode artwork
08/18/2026

Whether you write a book to promote yourself, or you write a book to promote someone else, publishing isn't easy. There are obstacles, frustrations, and situations to be aware of. Fortunately with these insights you can over come them. Are you ready to be a published author? Here's what you need to know.


Profiting From Your Content Monetization Machine
Profiting From Your Content Monetization Machine episode artwork
08/17/2026

What if you can turn old content into new profits? Leverage what you've already posted, recorded, or delivered into a system that magnetically attractions new high-ticket clients. Here's how to get help doing the work once and getting paid many times.


Stop Being The Bottleneck In Your Copywriting Business
Stop Being The Bottleneck In Your Copywriting Business episode artwork
08/17/2026

Get results from your business whether you are in the room or not. It starts by systemizing operations so that you can scale the business without burning you out. Stop being the bottleneck and finally find independence.


How To Write The Copy That Increases Sales and Profits
How To Write The Copy That Increases Sales and Profits episode artwork
08/05/2026

Never stare at a blank page again. Use this approach to write more of the copy that generates leads and sales. Turn small assignments into marketing campaigns. Help clients get measurable results while making you smarter about this audience.


Discover A System For Profits As a Freelance Copywriter
Discover A System For Profits As a Freelance Copywriter episode artwork
08/03/2026

Do you want more clients who pay, stay, and refer? Yet are challenged by AI and low cost oppoerators stealing client work from your copywriting services. Here's how to approach freelance copywriting in a global marketplace surrounded by smart machines.


Here's Why AI Will Replace Freelance Copywriters
Here's Why AI Will Replace Freelance Copywriters episode artwork
07/29/2026

Even if you can write better copy the AI commoditization will eliminiate freelance copywriting. The decision is one sided, clients want instant, then again, they don't know what to ask for. There is one way to transform what you do into more consistent income, expert positioning, and more consistent copywriting assignments. Start here.


The Strategic Human-Scale Farming Secrets That Pay for Themselves
The Strategic Human-Scale Farming Secrets That Pay for Themselves episode artwork
07/23/2026

Your land, your income: Unlock the hidden profit potential of your homestead, even if money isn't your think. Discover how to break even or better on your small farm or homestead. Attract the eight forms of capitals while elevating your healthy lifestyle for generations.

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Know What Influences The Hearts and Minds of Buyers
Know What Influences The Hearts and Minds of Buyers episode artwork
07/21/2026

Become a mindreader that understands the motivations, drama, and problems your audience whats to solve. Make more meaningful offers, close more sales easily. Start here.


Fast Track Knowning What Marketing Works And What Doesn't
Fast Track Knowning What Marketing Works And What Doesn't episode artwork
07/15/2026

More than 50% of marketing is wasted. The key to success is knowing which half, then doing more of what works. Here's a fast track way to know what works, as well as how to optimize for greater return on advertising spend.


Develop A Mythical Level of Persuasion In Your Copy
Develop A Mythical Level of Persuasion In Your Copy episode artwork
07/13/2026

With AI putting words on page is easier than every before, but are they words that create and keep profitable customers? There is writing and there is persuasion. To attraction more high ticket clients you need persuasion. That's what we cover today for the copywriter who wants to remain relevant.


What The AI Guru's Don't Know To Do With Copy
What The AI Guru's Don't Know To Do With Copy episode artwork
07/10/2026

It is not about writing faster, or writing better. AI can create content from any hairbrained idea, and that's a problem. The truth is that without a writing process you aren't gaining traction building your copywriting business. Start here.


Why AI Can Not Execute This Strategy (At Least Today)
Why AI Can Not Execute This Strategy (At Least Today) episode artwork
07/08/2026

The truth about the role of humans in strategic decision making and implementation. Discover the big problem with AI and how it can give you bad advice that sounds good. Unlock new value and understanding with these insights. #ABR #ISR


The Only Way To Make Money With Podcasts and Blog Posts
The Only Way To Make Money With Podcasts and Blog Posts episode artwork
07/03/2026

If you want to make real money with podcasts and blog posts there is only one proven way. All other ways put you at the mercy of search engines, social media, and media sharing platforms. This one way is ancient, yet works even in a world of AI -- and it will work for any copywriter, marketer, or subject-matter expert when you dare to apply it.


What Really Makes You A More Profitable Copywriter
What Really Makes You A More Profitable Copywriter episode artwork
06/29/2026

You don't need another tip, trick, or technique to be more profitable as a copywriter. There is a secret that many ignore. That secret makes all the difference in your ability to know what works and what doesn't when it comes to words that sell. I explain everything in today's episode.


Stop Writing Content and Do This Instead (If You Want Better Clients)
Stop Writing Content and Do This Instead (If You Want Better Clients) episode artwork
06/28/2026

Content is NOT king. When done wrong, content is very expensive, frustrating, and never read by someone who can become a client. If you want high ticket clients, do this instead.


New Copywriting and Marketing Clients At Speed of Sound
New Copywriting and Marketing Clients At Speed of Sound episode artwork
06/25/2026

Imagine attracting new clients at the speed of sound. Using your voice to grow your business, to establish your agency. Podcasting and other eposodic content is a powerful way to get started. Yet podcasting is more difficult than ever before. Here's where to focus to turn your words into clients. And it isn't the right kind of equipment.


How Entrepreneurs Use Public Relations To Attract Clients
How Entrepreneurs Use Public Relations To Attract Clients episode artwork
06/18/2026

Do this to get more reach, engagement, and transform ideas into attraction for your high ticket services. Perfect for freelance copywriters, marketers, and in-house marketing teams. Discover this exact strategy to get you from idea to implementation today!


For Copywriters Who Want Bigger More Lucrative Assignments
For Copywriters Who Want Bigger More Lucrative Assignments episode artwork
06/14/2026

What is the one thing that you can do to attract bigger more lucrative assignments? This one thing increases your value to large businesses and consistent marketers. Do this before you do anything if you want more persuasive copy and better assignments.


Step Into The Brain Of Your Client To Close More
Step Into The Brain Of Your Client To Close More episode artwork
06/10/2026

Copywriters and marketers who want a steady steam of new buyers who don't take convencing do this. They step into the conversation of the mind with this powerful approach. When you do this you unlock everything you need to know to attract high ticket clients who pay, stay, and refer.


For Marketing Agencies Who Want Steady Client Flow
For Marketing Agencies Who Want Steady Client Flow episode artwork
06/10/2026

Want to grow your freelance copywriting or marketing into agency level cash flow? Follow these steps to magnetically attract qualified high ticket clients. Discover opportunities to scale, automate, and build an agency level client base.


A Content Marketing That Makes You A Better Copywriter
A Content Marketing That Makes You A Better Copywriter episode artwork
06/08/2026

What is shocking about this method is you don't even need to create the content. From a relevant post, video, news story, reel, podcast, or any other content, discover what your prospects want. Even determine what they will click on before you make offers. Do this to avoid shadow banning or being kicked off a social media channel.


Using Podcasts to Attract Highly Qualified Buyers
Using Podcasts to Attract Highly Qualified Buyers episode artwork
06/07/2026

Do you want more copywriting, marketing, or expert services clients banging on your door to do business with you over anyone else? A podcast done right is a proven starting point. This episode lays out the approach creating millions for clients today.


Strategy That Curates High Ticket Clients
Strategy That Curates High Ticket Clients episode artwork
06/05/2026

Do you have content on YouTube, social media, or other platforms? Are you tired of that content sitting around, not putting in the work to attract high ticket clients? You are in the right place, this content curation strategy magnetically attracts high ticket clients (even in a sea of distraction.)


What Is Really Happening In A Profitable Podcast
What Is Really Happening In A Profitable Podcast episode artwork
05/24/2026

Do you want more listeners to your podcast? Or to be as popular as Joe Rogan or Tim Ferris? If you have an expert business, a copywriter, or marketer, success in podcasting is different. Here's how.


What about the content creation treadmill of death?
What about the content creation treadmill of death? episode artwork
05/10/2026

The AI training beast wants content. Search engines and content sharing platforms want content. Is user generated content in your best interest? How to leverage it?


Solving The Rollercoaster Income Problems Copywriters Face
Solving The Rollercoaster Income Problems Copywriters Face episode artwork
05/06/2026

Are you interested in reaching more prospects in a way that sifts, sorts, and qualifies? Do you want more time for billable work? Never miss following up on a lead. Start here.


All The Things Your Client Doesn't Know To Measure
All The Things Your Client Doesn't Know To Measure episode artwork
05/06/2026

Do this to get better conversion, boost customer lifetime value, and add high value services to your copywriting portfolio. You'll write better copy because you'll know more of what matters.


Persuasion So Good It Becomes Mind Control
Persuasion So Good It Becomes Mind Control episode artwork
05/04/2026

What can you do to write more persuasive copy? What to study? What are some techniques? Who is doing it well? Mentions Dave Dee, Dan Kennedy, Joe Sugarman, ...


Using Actual Intelligence To Be A Profitable Copywriter
Using Actual Intelligence To Be A Profitable Copywriter episode artwork
05/02/2026

The one tool you carry around with you everywhere can make you a high paid copywriter or marketer. Yet so many look beyond their mind to suffer using something else. Do this instead.


Confessions of failed email marketing
Confessions of failed email marketing episode artwork
04/30/2026

I've made every possible mistake in marketing. When it comes to list management, direct response email, and creating high ticket clients I learned the hard way.


Using AI the Right Way As A Copywriter
Using AI the Right Way As A Copywriter episode artwork
04/26/2026

AI is not going to grow your copywriting business if you are using it like the majority. Without understanding this specific face will save you from AI subscriptions and distractions.


A Goldmine of Customer Insights and Behavior
A Goldmine of Customer Insights and Behavior episode artwork
04/21/2026

Never stare at a blank page. Get an unlimited supply of new ideas and concepts that persuade your prospect to buy. Mine in a deep vain of customer insight gold with this unique strategy of profitable copywriters.


The ultimate leverage of meaningful content
The ultimate leverage of meaningful content episode artwork
02/19/2026


Turn content into cash flow
Turn content into cash flow episode artwork
02/12/2026

Do this to get more high ticket clients from your content back catalog.