The Real Estate Sessions

Dionne Malush, co-owner of Realty One Group, Gold Standard in Pittsburgh, brings nearly 25 years of invaluable experience to the real estate industry. Initially uninterested in owning a real estate company, Malush was captivated by the innovative branding and marketing strategies of Realty One Group, particularly its disruptor model offering a 100% commission plan. She emphasizes the cyclical nature of real estate and the challenges agents face during market downturns, advocating for a shift in mindset and the importance of building a strong sphere of influence to maintain consistent success. Malush also highlights the significance of tracking business metrics meticulously and...

Michael LaFido, a seasoned professional with nearly 25 years of experience in the real estate business, has significantly impacted the luxury real estate market. With his competitive spirit honed from a background in college football, LaFido has become a leading specialist and author in the field. His book, "Secrets of Top Luxury Agents," released in May 2024, quickly became a bestseller, with 26 top Luxury Agents sharing their secrets to success. The book also offers over 200 tips for homeowners and over 110 for buyers from 26 top agents across more than 13 brokerages. LaFido highlights the book's value to agents, buyers, and sellers, emphasizing its...

Today, our guest spoke nationally about marketing for luxury properties and even created a luxury designation offered to interested realtors. Michael LaFido, a real estate consultant and top-producing realtor for the past twenty years, is joining us. Michael shares his insights into the high-end luxury market and how it has been crucial to his success.

In this episode, join Michael and me as we discuss some of the secrets to getting into the luxury market and how Michael’s background shaped his business decisions today. We also dive into Michael’s luxury designation and some major myths abou...

The Real Estate Sessions podcast, hosted by Bill Risser, offers a treasure trove of almost 400 episodes that delve into the journeys and strategies of prominent figures and rising stars in the real estate industry. Celebrated for its diverse voices and valuable insights, the podcast has become a go-to resource for those looking to understand the intricacies of the real estate world. Bill Risser, who recently transitioned to an internal role at Fidelity National Financial, brings a wealth of experience and a passion for real estate technology, supporting sales teams across multiple states. With a background of over 20 years in...

In a recent episode of 'The Real Estate Sessions' podcast, host Bill Risser sat down with Alex Gustafson to delve into the world of AI chatbot development, focusing on Oppy, a versatile AI tool that is revolutionizing customer interactions in various industries, including real estate.

During the episode, Gustafson highlighted the importance of integrating AI tools like Oppy into business operations to enhance efficiency and client satisfaction. He emphasized the role of business owners in customizing Oppy's conversations and actions by setting prompts, thus giving it a unique personality and specific goals tailored to each business's needs.<...

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In this podcast episode, Bill Risser and Russell Shaw delve into the fascinating world of real estate and career success. They explore the evolution of Phoenix real estate, from a small town to a bustling metropolis. Shaw's unconventional career path from selling life insurance to comedy and then real estate is also discussed. The concept of "carte blanche" is explored, emphasizing the importance of freedom and authority in one's career. Effective communication skills are highlighted as crucial for success in the industry. The evolution of real estate advertising is examined, with an emphasis on understanding consumer...

Eric Sachs, the President and co-founder of Breakthrough Broker, champions the significance of maintaining consistent contact with one's sphere of influence to stay top-of-mind for real estate opportunities. Under his leadership, Breakthrough Broker utilizes innovative AI technology and high-quality content to help real estate agents engage their networks effectively. Sachs believes that automated marketing tools are essential for agents to navigate market challenges and showcase their expertise, especially during uncertain times. By leveraging services like Breakthrough Plus, which offers automated marketing features and MLS integration, agents can remain competitive and secure more business opportunities even in a landscape increasingly...

Dani Vanderboegh, the Service Editor at Inman, is a dynamic force in real estate journalism, deftly managing content to make industry news accessible and valuable for readers. With nearly a decade of experience at Inman and a unique personal journey marked by resilience, she brings a distinctive perspective to her work, particularly through her contributions to the "Real Tea" project. Vanderboegh finds joy in exploring the intersection of real estate and reality TV, appreciating the lighter yet equally important topics this project allows her to discuss. She underscores the significance of creating engaging, trustworthy content and effectively promoting it...

Annette Anthony, the vice president of technology engagement for Exit Realty, is a seasoned expert with over 15 years in the real estate industry. Known for her hands-on approach and energetic demeanor, Annette is particularly passionate about video communication as a means to connect and build relationships. She believes that videos can convey emotions and messages more effectively than traditional communication methods, and she is dedicated to helping agents overcome their fear of video by providing guidance, accountability, and encouragement. Annette's focus on the personal touch and human connection in video communication underscores her commitment to empowering real estate professionals...

Kurt Uhlir is a man of many talents with an extensive tech and entrepreneurship background and unconventional experiences in high-angle rescue operations, scuba diving, and stunt work. As he transitioned to real estate, he brought a wealth of knowledge and skills, such as spatial data analysis, website creation, gaming, and targeted advertising, giving him a unique approach to the industry. Uhlir's perspective on transitioning to real estate revolves around the idea that agents should see themselves as representatives of brokerage and independent business entities. He underscores the importance of agents owning their website, a central hub for their marketing...