The Real Estate Sessions

This podcast episode serves as a poignant tribute to the late John Bjorlie, who recently passed away on November 13, a date that coincidentally marks his sister Lisa's birthday. I share my personal reflections on the profound impact John had on my life and the lives of those around him, particularly highlighting his unique sense of humor and indomitable spirit during his final months. Throughout our years of friendship, John exhibited an unparalleled ability to bring joy and laughter, exemplified by our memorable golfing experiences together. As I embark on the journey of compiling a book that encapsulates his essence...

In this discourse, Wayne Einhorn, the proprietor of Inner Circle Broker Coaching, covers the pivotal issues surrounding brokerage operations and the complexities of asset management within the real estate domain. He poignantly reflects on a critical juncture in his career, wherein he confronted the stark realities of financial mismanagement, emphasizing the necessity for brokers to cultivate repeatable cash flow and establish sustainable business models. Furthermore, we delve into the essential competencies required for effective recruitment and retention, alongside the significance of nurturing a brokerage that not only thrives but also offers a lucrative exit strategy for its owners. Einhorn's...

Mergers and Acquisitions: Insights from BrokerVMA's Norma Rawlings

In this enlightening discourse, we engage with Norma Rawlings, the esteemed founder of BrokerVMA, who shares the nuanced complexities of valuations and mergers within the real estate sector. Norma's extensive experience, spanning nearly 25 years, imbues her insights with a depth of knowledge that is both compelling and informative. We delve into the intricacies of how real estate brokerages can strategize their exit plans to maximize value, highlighting the importance of aligning with potential buyers who share similar values and business philosophies. The conversation further explores the distinctions between the...

Empowering Real Estate Professionals: Jason Pantana's Blueprint for Success

The primary point of this episode centers on the transformative impact of artificial intelligence on real estate marketing, as articulated through the insights of Jason Pantana. Bill Risser, the host, offers a comprehensive overview of Jason's contributions to the field, highlighting his role in equipping agents and entrepreneurs with the tools necessary to navigate the evolving landscape of digital marketing. The discussion emphasizes the significance of Jason's AI Marketing Academy, which is designed to streamline marketing efforts through actionable training and innovative strategies. Furthermore, the episode recounts Jason's...

Patience and Persistence: The Golfing Approach to Real Estate Success

This podcast episode elucidates the profound parallels between the disciplines of golf and real estate, emphasizing that success in both arenas is underpinned by the principles of focus, adaptability, and persistence. I delve into the notion that the ability to concentrate amidst distractions—whether on the golf course or during client interactions—significantly influences outcomes. Furthermore, I explore the importance of preparation and the establishment of a consistent routine, drawing a compelling comparison between a golfer's pre-shot routine and a realtor's daily practices. The episode also highlights the...

This podcast episode serves as a reflective commemoration of my ten-year journey with the Real Estate Sessions, emphasizing the importance of authentic storytelling in the real estate industry. I share insights garnered from over 400 episodes, highlighting how the narratives of individuals, rather than mere industry jargon, have enriched our discussions. This episode also revisits poignant moments from my personal life, particularly the influence of my dear friend John Bjorlie, who has faced terminal illness with extraordinary grace and resilience. His experiences have imparted invaluable lessons about empathy, connection, and the significance of savoring life's moments. As I transition into...

The central theme of this discourse is the imperative nature of inquiry over assumption in our professional interactions. I emphasize the significance of asking questions, rather than presuming to know the thoughts and feelings of clients, colleagues, or escrow officers. Such assumptions often lead us astray, as they are mere constructs of our imagination, devoid of the reality we seek to comprehend. By fostering a culture of curiosity, we cultivate understanding and trust, thereby strengthening our relationships within the real estate domain. I implore you to embrace this practice, for it is through inquiry that we build connections, and...

Local Loyalty: How Lolo Transforms Agent-Client Relationships

Matthew Simpson, co-founder of Lolo, shares the pivotal role of maintaining connections within the real estate industry through thoughtful engagement strategies. He articulates how Lolo provides real estate agents with a sophisticated tool designed to facilitate ongoing communication with their sphere of influence by sending curated local gifts on a monthly basis. This initiative not only fosters loyalty among clients but also champions local businesses, thereby enriching community ties. Throughout our discussion, we delve into the evolution of Lolo and the significance of leveraging technology to enhance personal relationships in...

A Journey Through Episodes: Revisiting Memorable Conversations

I dive into a reflective examination of past episodes, wherein I comment upon twenty distinguished guests who have graced the show. With an emphasis on the significant contributions these individuals have made to the real estate industry, I present my subjective insights pulled from their respective interviews. This retrospective endeavor not only serves to highlight the diverse perspectives and expertise of each guest but also aims to provide listeners with concise yet profound takeaways from their collective wisdom. Noteworthy figures such as Sean Carpenter and Paula Monthofer emerge prominently, exemplifying...

Brian Boero articulates a pivotal truth within the realm of real estate marketing, emphasizing the lack of creative storytelling and brand development that has historically characterized the industry. He explains how this unclaimed territory has been staked by his firm, 1000watt, as they ventured to redefine conventional approaches to marketing in real estate. Over the years, the company has grown, increasingly recognized for its innovative strategies and compelling narratives. In our dialogue, we delve into the evolution of marketing practices, the challenges agents face in a hyper-competitive landscape, and the necessity for professionals to cultivate bravery in their branding...

Brad Filliponi, co-founder of BoxBrownie.com, joins us to discuss the transformative impact of technology on real estate photography and marketing. Emphasizing the importance of accessibility, Filliponi advocates for the utilization of smartphones, asserting that the most effective camera is the one readily available. He shares insights into the evolution of BoxBrownie, a platform designed to alleviate the burdens of editing for real estate professionals, thereby streamlining their workflow and enhancing property presentation. Throughout our dialogue, we explore the competitive landscape of the real estate market and the necessity for agents to adapt through innovation and effective marketing strategies...

In this episode, we delve into the compelling journey of Lauren Toppins, the founder and broker of Cherrywood Real Estate, who transitioned from a career as an attorney to a prominent figure in the real estate industry. Our discussion encompasses her formative years in Oklahoma and her profound appreciation for the state’s vibrant culture, particularly as it relates to community and family. We explore the significance of fostering a supportive environment within her brokerage, emphasizing training and personal development for agents as a cornerstone of her operational philosophy. Furthermore, Lauren articulates her vision for the future of Cherrywood Re...

Michelle Berman-Mikel shares the autonomy inherent in the worlds of real estate and mortgage professions, emphasizing that aspiring solopreneurs must take the initiative to cultivate their own business and revenue streams. The conversation, hosted by Bill Risser, delves into Michelle's extensive background, including her transition from competitive swimming and her journey into entrepreneurship. She articulates the importance of personal branding and storytelling in social media, asserting that agents must engage authentically to foster genuine connections rather than merely chasing trends. Furthermore, Michelle discusses her forthcoming book, "The Black Line," which intertwines her personal adversities with professional insights, offering a...

John Bjorlie, a stage four prostate cancer patient, epitomizes the notion of living life fully, even in the face of terminal illness. In this episode, we explore his remarkable initiative, the "John Bjorlie Die Happy Tour 2024," which serves as a celebration of life and an opportunity to reconnect with friends and loved ones across the country. John shares his profound insights about the importance of relationships, the liberating nature of letting go of material concerns, and the joy he finds in giving back to others during this pivotal time. His journey is not just a reflection on mortality but...

The episode presents a deeply reflective examination of John Bjorlie’s 'Die Happy Tour', an initiative born from his desire to embrace life and connect with loved ones during his terminal illness. Bill Risser eloquently narrates John's journey, capturing both the joy and sorrow woven into his experiences as he travels to see family and friends, culminating in the poignant moment of attending his own wake. As John's health has notably declined, the podcast transitions to a discussion on the gravity of hospice care, which emphasizes comfort over curative treatment, highlighting the sensitive nature of this phase in John's li...

Russell Marsan, a distinguished expert from IPX 1031, shares the intricacies and significant advantages of 1031 exchanges, which facilitate the deferral of capital gains taxes on real estate transactions. He emphasizes the common misconception that only properties of the same type can be exchanged, clarifying that any property utilized for investment or business purposes qualifies as like-kind. This episode serves as a critical resource for real estate professionals, particularly those engaged with baby boomer clients, who may be underutilizing their real estate assets. Russell advocates for proactive engagement with these clients to help them recognize the potential benefits of their holdings...

The conversation with Sam Mehrbod shares the profound parallels between the arduous journey of pursuing a Ph.D. and the entrepreneurial path, emphasizing the necessity of self-reliance and resilience. In his insightful dialogue, Sam reflects on the absence of a universal formula for success, underscoring that individuals must navigate their own challenges with tenacity and perseverance. He shares his personal experiences, illustrating how the landscape of real estate has evolved and the importance of innovation within the proptech sector. As the founder of Roomvu, Sam articulates the significance of creating valuable content and maintaining affordability for agents, advocating for...

AK Lalani, the founder of Rollout, joins us to share the profound challenges associated with API integrations within the real estate sector. He elucidates how Rollout endeavors to streamline the integration process, thereby enabling proptech companies to focus on their core offerings without the burden of complex API management. Drawing from his rich background, including a formative upbringing in Tanzania and extensive experience in the tech industry, AK shares insights into his entrepreneurial journey and the motivations behind his innovative solutions. Our conversation traverses his early ventures, the lessons learned from working at startups, and the pivotal moment that...

The conversation with Karla Saladino elucidates the intricate dynamics of real estate transactions in Manhattan, particularly highlighting the challenges posed by privacy concerns and the unique market structure that eschews traditional MLS systems. Saladino, a co-founder of Mirador Real Estate, articulates the necessity for brokers to maintain direct control over high-value listings, advocating against their exposure on platforms like Zillow, which may divert leads to less qualified agents.. Through her extensive experience, she emphasizes the importance of matching agents’ strengths to their roles within the industry, encouraging new agents to undertake personality assessments to ensure alignment with the demands of...

The salient point of our discussion with Todd Carpenter revolves around the transformative nature of social media and technological advancements within the real estate industry, particularly in relation to compliance and image management. I elucidate how Todd has significantly contributed to bridging the gap between emerging technologies and real estate practices, particularly through his current role at Styldod. We delve into the intricacies of how artificial intelligence is revolutionizing image editing processes and compliance measures within Multiple Listing Services (MLS). Furthermore, Todd shares invaluable insights from his extensive career, detailing the evolution of social media's role in real estate...

Florin Patrasciou, a prominent figure in the real estate sector, elucidates the transformative evolution of real estate transactions, emphasizing the profound impact of technological advancements on the industry. He recalls the cumbersome processes of the past, where clients were required to sign multiple original documents, contrasting sharply with contemporary practices that favor efficiency and digital solutions. Through his extensive experience, Florin underscores the necessity of embracing technology to streamline operations and enhance client satisfaction. His journey from a newcomer in the United States to a successful broker owner exemplifies the entrepreneurial spirit essential in the competitive real estate landscape...

The salient point of this discussion centers on the imperative for real estate agents to possess a comprehensive understanding of their local market dynamics. It is imperative that agents convey pertinent data to their clientele—buyers and sellers alike—to elucidate the current state of the market, thereby facilitating informed decision-making. The conversation also underscores the necessity of maintaining an active connection with one's sphere of influence, as these relationships can yield significant opportunities in terms of referrals and business. Furthermore, Amy Chorew emphasizes the importance of a structured approach to technology adoption, advising agents to maximize their existing tool...

The forthcoming dialogue features Joe Rand, a distinguished figure in the real estate sector, who elucidates the significant transformations currently reshaping the industry, particularly concerning the new regulations surrounding buyer broker compensation. As he articulates, these changes necessitate that buyers and their agents engage in more nuanced negotiations regarding compensation, a departure from the previously established norms where such arrangements were often implicit. Rand emphasizes the critical importance of formalizing buyer agreements, a practice that aims to elevate the standards of representation for buyers, thereby ensuring that they receive adequate advocacy in their transactions. Furthermore, he posits that while...

In this episode, I, Bill Risser, take the opportunity to discuss several personal reflections and significant events occurring in my life. I emphasize the importance of colorectal cancer awareness, particularly the necessity of scheduling colonoscopies for those eligible, as I participated in a local awareness walk. Additionally, I share my enthusiasm for the impending baseball season and my plans to celebrate opening day in San Diego, where I will also engage in social activities with friends. Furthermore, I express my heartfelt sentiments regarding a visit to my friend John Bjorlie, who is navigating the challenges of terminal prostate cancer...

Christian Dwiggins, co-founder and co-CEO of Rayse, articulates a transformative vision for the real estate industry, focusing on the imperative of enhancing agent-client relationships through innovative technology. The primary salient point of our discussion centers on Rayse's pioneering buyer presentation tool, which seeks to empower agents by providing them with a rich, interactive platform that showcases their value and expertise. Dwiggins emphasizes the necessity for agents to convey their worth effectively in a rapidly evolving market, particularly in light of recent legal changes affecting commission structures. Throughout the episode, he reflects on his multifaceted background, including his experiences in...

Diana Zaya, the esteemed founder and CEO of Maverick Systems, engages in a profound discourse with host Bill Risser regarding the critical importance of agent retention in the real estate industry. At the forefront of this episode is the salient observation that retaining agents is significantly more feasible than recruiting new ones, a point that underscores the necessity for robust retention strategies. Zaya elucidates how her company employs data-driven methodologies to enhance coaching practices, thereby fostering better conversations and ultimately improving agent performance. The episode further explores the challenges faced by brokerages in navigating the complexities of data interpretation...

A Survivor's Call to Action: Understanding Colorectal Cancer

The discussion centers on the critical importance of colorectal cancer awareness, particularly during the month dedicated to its recognition. I emphasize the significance of early detection, underscoring that the survival rate markedly improves when the disease is identified at its localized stage. With colorectal cancer being the second leading cause of cancer-related mortality in the United States, it is paramount for individuals to engage in regular screenings, which the U.S. Preventive Services Task Force recommends starting at the age of 45. Moreover, I highlight the alarming increase in colorectal...

The primary focus of this podcast episode is the continuous journey of learning and adaptation within the real estate industry, as articulated by Richard McDonough. He emphasizes the necessity of embracing change and fostering relationships amidst the evolving landscape of real estate, highlighting his belief that agents must remain proactive and engaged. Richard shares insights from his unique career trajectory, which includes an extensive background in luxury yachts and competitive skiing, ultimately leading him to real estate. He reflects on the importance of leveraging technology and social media while maintaining authentic connections with clients. This conversation offers a profound...

The conversation presented in this podcast episode with Vanessa LeVesque unveils the profound transformation of her artistic journey and the pivotal moments that shaped her into the artist she is today. Central to our discussion is the notion that the pursuit of art can be both an organic and liberating process, as Vanessa reflects on her initial hesitations about a career in the arts, stemming from societal expectations and a desire for stability. As she recounts her transition from traditional employment to the vibrant world of art, it becomes evident that her unique perspective and creative expression are deeply...

Clients desire to feel valued and understood, a sentiment that underscores the essential nature of effective communication in the realm of real estate. In this discourse, I delve into the pivotal role that nurturing relationships plays in fostering a successful career within the industry. By listening attentively to client needs, responding promptly to inquiries, and offering personalized guidance, we can cultivate a rapport that not only enhances client satisfaction but also generates referrals and repeat business. Furthermore, I emphasize the significance of building connections with fellow industry professionals, which transcends mere networking and fosters a collaborative environment conducive to...

Curiosity: The Secret Ingredient for Successful Real Estate Relationships

Curiosity is a powerful tool in building professional relationships, especially in real estate. By prioritizing asking questions over delivering sales pitches, agents can foster deeper connections with potential clients. Bill Risser emphasizes the importance of genuinely understanding clients' goals and challenges, which not only builds trust but also positions agents as partners in their journey. Active listening and open-ended questions can lead to valuable insights and creative solutions that resonate with clients. This episode encourages listeners to embrace curiosity in their interactions, ultimately enhancing their ability to serve...

Building a Better Real Estate Business: Insights from Mark Choey

Mark Choey emphasizes the critical importance for real estate agents to focus on converting leads into clients, as this is essential for their survival and success in the industry. With nearly 25 years of experience, he shares insights from his journey, including his time as a co-founder of Climb Real Estate, where he and his partner Chris Lim made significant strides in the San Francisco market. Mark's latest venture, HighNote IO, aims to provide agents with powerful tools to streamline their workflows and enhance their marketing efforts by...

Navigating Real Estate with Authenticity: Insights from Chelsea Peitz

Chelsea Peitz emphasizes the transformative power of video communication in today's digital landscape, highlighting that consumers are increasingly expecting to see people on video to establish connections. With a background in clinical psychology, Chelsea shares her journey from aspiring therapist to a leading voice in real estate marketing and personal branding. She reflects on the evolution of social media and how platforms like Snapchat have influenced real-time communication, paving the way for a more authentic online presence. Throughout the conversation, she encourages new agents to define their unique...

Unlocking Home Equity: How HouseAmp is Revolutionizing Real Estate



Rick Hennessey, the CEO of HouseAmp, joins Bill Risser to discuss innovative solutions in the real estate market that empower homeowners to maximize their home sale potential. House Amp provides a unique platform that enables sellers to access equity for home improvements without any upfront costs, making it easier to sell homes faster and for more money. Rick shares his personal journey from growing up in Alaska to becoming an entrepreneur focused on helping others through real estate. He emphasizes the importance of community, integrity, and th...

Reflecting on 2024: Lessons from the Real Estate Trenches

Sean Carpenter joins Bill Risser for the final episode of the Real Estate Sessions podcast in 2024, focusing on effective business planning for the upcoming year. They discuss the importance of reflecting on the past year to set meaningful goals and avoid the pitfalls of simply pursuing success without a clear direction. Carpenter emphasizes the need to be honest with oneself during the planning process, encouraging agents to evaluate their performance in key areas such as prospecting, time management, and client relationships. He introduces the concept of a "one, one...

Mary-Anne Gillespie, CEO of Red Apple Coaching, shares her dynamic journey from homelessness to becoming a leading figure in real estate coaching. She emphasizes that less than 7% of realtors can excel in both sales and operations, highlighting the importance of having systems in place to support success. Mary-Anne's high-energy approach is evident as she discusses the necessity of investing in coaching and systems, urging new agents to prioritize these elements over chasing leads. Through her personal transformation, including her remarkable journey to becoming an Ironman athlete, she illustrates the power of resilience and the belief that anyone can overcome...

Breaking the Cycle: Bill Risser's Journey through Health Challenges

Bill Risser shares a personal and reflective monologue in episode 405 of the Real Estate Sessions podcast, highlighting the importance of staying connected with clients in the real estate industry. Drawing on his own experiences with health challenges over the years, he discusses the six-year cycle of significant health events in his life and how these experiences have shaped his perspective. Bill emphasizes the critical nature of building relationships through effective communication and understanding client needs, rather than simply presenting products or services. He also provides updates on his...

Rachel Kilmer, a rising star in the real estate world, shares her journey from sports journalism to becoming a top agent at ReeceNichols Real Estate in Kansas City. With a background that includes a passion for sports and a knack for engaging content creation, Rachel highlights the importance of authenticity in marketing, especially through video. She emphasizes that if creating video content feels like a chore, agents should focus on their strengths instead. Rachel discusses her successful strategies, including leveraging social media to connect with clients, particularly those relocating to Kansas City. Her insights into the local culture, including...

Matthew Rathbun emphasizes the critical need for real estate professionals to adapt to the evolving landscape shaped by consumer preferences and technological advancements, particularly in the face of AI and aggregator platforms like Zillow and Homes.com. With nearly 25 years in the industry, he shares insights on how agents can leverage these changes to better serve their clients and remain competitive. Rathbun discusses the importance of authenticity in building relationships and the necessity of embracing innovative tools to enhance productivity and client engagement. He also touches on the significance of education and continuous learning within real estate, advocating for...

Jack Miller, CEO and president of T3 Sixty, shares valuable insights on the evolving landscape of the real estate industry, emphasizing the crucial need for real estate professionals to redefine their roles as trusted advisors rather than mere salespeople. He discusses the importance of building relationships within communities and highlights how a strong personal network can significantly enhance business success. Throughout the conversation, Jack stresses the necessity for agents to clearly articulate their value to clients, especially in light of recent changes in compensation dynamics. He also addresses the challenges facing real estate associations and MLSs, advocating for a...