The Bacon Podcast with Brian Basilico | CURE Your Sales & Marketing with Ideas That Make It SIZZLE!

One of the most recognized sounds computer lovers remember is the dial-up connection and AOL’s announcement that says, “You’ve Got Mail!” It was like a sugar high whenever you heard that sound. Nowadays, most of us feel like we have the stabbing pain of a cavity when we hear our Outlook or Gmail inbox notification saying, “You’ve Got Mail!”

What changed?

The biggest difference is that many (if not most) of the emails we get today have one goal: to sell us something. Some of that is subtle, like email lists we have signed...

Let’s face it. We are living in a world that is overwhelmed with information.

380 new websites are created every minute, and over 500,000 new websites are added every day 7 million blog posts are published across the internet daily 300 BILLION emails are sent per day (85% spam) 720,000 hours of video is uploaded to YouTube (30,000 days’ worth of video content) per day AI-generated content creation will double those numbers in less than a year

Getting your messages in front of any audience is getting harder and harder, let alone the perfect audience who might care about what you do or s...

Mulch is made by shredding trees. Finer shredding improves the soil over time. As organic mulches decompose, they can add nutrients and organic matter to the soil, enhancing its quality.

Mulch is not only decorative but also functional. It helps plants by regulating soil temperature, retaining water, and preventing weeds and erosion—all from recycled trees.

I think of creating content as an ecosystem, just like a tree. It starts with an idea or a seed of thought. It grows and builds roots in your business marketing. Then, it provides nutrients to help feed its...

You may not think about it, but we are surrounded by messages and ads all day long. In today’s digital age, the average person encounters between 6,000 and 10,000 ads daily. We are bombarded with billboards, snail mail, radio, and TV, not to mention all the social media content, spam emails, and robocalls.

All of that noise has one goal: to get you to spend or give your money to them. The never-ending battle for your attention and dollars is waged relentlessly daily. This works because we are personally tied to our beliefs, egos, and needs. We al...

If you have been involved in online marketing in any way over the last 10+ years, you have been fed a steady diet of more. More followers equals more sales. More hits to your website equals more sales. More social media engagement leads to more sales.

Almost nobody would argue that more sales are bad, but people have conflated more with better. I am here to say that better is worth more.

In the world of relationship marketing, sales begin at connection. A connection can come in the form of a follow, a friend request...

Trust has to be planted and grown. It is a seed planted through a personal relationship. It needs to grow roots and be nurtured through light and water to produce fruit. Trust must be watered by honesty, warmed and fed through the light of integrity, and rooted in consistency. Strong roots and branches provide shade and shelter in the stormy weather of doubt.

It would be great if there were a way to measure trust. You can calculate the number of people who know or connect with you. You can measure likes by the number of...

Going from Know to Trust requires a stepping stone, and that’s called a Like. You can try to jump over that stone, but it leads to a transactional two-step. You may make a sale, but it will not build a relationship.

Relationships are key in the B2b world because businesses need to be reminded that you are there to serve them when needed and that they can continue to trust you.

Like is a connection. Online a connection is a follow, friend request, or whatever a social platform says its phrase is def...

Going from Know to Trust requires a stepping stone, and that’s called a Like. You can try to jump over that stone, but it leads to a transactional two-step. You may make a sale, but it will not build a relationship.

Relationships are key in the B2b world because businesses need to be reminded that you are there to serve them when needed and that they can continue to trust you.

Like is a connection. Online a connection is a follow, friend request, or whatever a social platform says its phrase is def...

Know is a beautiful word. People ask, “You know what?” They text IYKYK (meaning if you know, you know). Know can also be a derivative of knowledge.

Know is a two-way street when it comes to marketing. You want people to know about you and your business. You may also want to know who knows about you and your business.

Knowing who knows what is almost like the old Abbott and Costello bit, “Who’s on first.” Or, what came first, the chicken or the egg?

Just because someone becomes aware of your busin...

Know is a beautiful word. People ask, “You know what?” They text IYKYK (meaning if you know, you know). Know can also be a derivative of knowledge.

Know is a two-way street when it comes to marketing. You want people to know about you and your business. You may also want to know who knows about you and your business.

Knowing who knows what is almost like the old Abbott and Costello bit, “Who’s on first.” Or, what came first, the chicken or the egg?

Just because someone becomes aware of your busin...