My Daily Business Podcast

When Chriss Mannix saw the potential for change in the PR world, she took the leap from agency life to launch her own boutique firm, Soda Communications. Since then, she’s built a thriving business helping brands connect authentically with their audiences. In this conversation with Fiona Killackey, Chris shares her entrepreneurial journey and offers valuable insights on:

The transition from agency life to entrepreneurshipHow to build genuine media relationships and get noticedPractical tips for small businesses looking to connect with influencers and mediaManaging stress and staying grounded in a high-pressure industryThe power of self-reflection in both business an...

In this Quick Tip episode of the My Daily Business Podcast, Fiona Killackey shares an innovative and fun approach to promoting your brand in 2025 and beyond. 

Struggling with getting your small business noticed? 

Fiona introduces the concept of a "bingo card" filled with actionable goals to help you stay motivated and engaged. Whether it's landing a speaking gig, collaborating with influencers, or launching a new product, this method turns your marketing efforts into a game, making the process enjoyable and less daunting.

Fiona also discusses how AI tools like Poppy can assist in id...

"Decision fatigue is absolutely real, even at this time of year when everyone's excited and got momentum."

"Sometimes we can put off things and go back and forth on stuff for ages instead of just going, this needs to be decided."

In this episode of the My Daily Business Podcast, Fiona Killackey explores the impact of decision fatigue and offers practical ways to reclaim your mental energy. She explains how decision fatigue shows up as procrastination, impulsivity, avoidance, and indecision, and provides strategies to overcome these challenges in your small business.

Fiona shares...

In this Quick Tip episode, Fiona Killackey invites you to ask yourself a powerful question: What’s really holding you back? 

Whether you're listening at the start of 2025 or at any point in your business journey, this episode will help you identify and tackle the obstacles standing in your way.

Fiona breaks down common challenges that small business owners face, including fear, confidence struggles, ineffective systems, comparison, perfectionism, and unclear business foundations. She shares actionable advice for recognizing these barriers and overcoming them with clarity and confidence.

This episode is all about stepping bac...

"I launched on Amazon in the US November... and December we clocked our first five-figure month through Amazon."

Discover how Lou and her partner Ben leveraged their advertising backgrounds to create a unique product that resonated with Kindle users worldwide. Lou delves into the strategies that propelled Strapsicle's rapid growth, including a game-changing appearance on Shark Tank and the power of community-driven marketing. She also opens up about the hurdles they've faced, from quality control issues to the complexities of cash flow management.

In this episode, you'll gain valuable insights into building a brand from...

What would you do differently if you were starting your business from scratch? 

Which outdated processes need a revamp, and what assumptions are holding you back?

Fiona dives into the importance of consistency in marketing and the need to stick to your plan, not your mood. She also discusses conducting a mini growth analysis to identify the most profitable initiatives and align them with your values. Additionally, Fiona highlights the significance of a time and resource audit to eliminate inefficiencies and ensure your tools and subscriptions are truly serving your business.

With a f...

In this episode of the My Daily Business Podcast, Fiona Killackey wraps up the year with an insightful conversation with Nicholas Burch, founder of Burch & Co, a law firm that is transforming the legal landscape for small business owners. As the last interview episode for 2024, Fiona delves into the importance of legal frameworks in business and how Burch & Co, is making legal services accessible and less daunting for entrepreneurs.

Nicholas shares his journey from working in traditional law firms to establishing Burch & Co, driven by a vision to create a people-first legal practice. He discusses the common...

This episode is packed with practical advice on how to visualise your goals, create a vision board, and identify small steps to move towards your dreams. 

If you're ready to start working on your goals for 2025, this episode will guide you through the process. Fiona encourages you to create a vision board, identify three small steps to move your goal forward, and start working on them even before the new year begins. Remember, all big achievements start with a simple idea and small, consistent steps.

 

Get started on a more successful and su...

In this episode, Fiona unpacks the real differences between influencers and content creators, cutting through the noise to explore what these partnerships actually mean for small business owners today. Drawing from her decades of marketing experience, she shares practical strategies for making these relationships work - no matter your brand size or budget. Whether you're weighing up your first collaboration or looking to refresh your approach, you'll walk away with clear, actionable steps to make modern marketing partnerships work for your business.

 

Get started on a more successful and sustainable small business with our r...

Fiona shares her thoughts on the importance of understanding your brand's identity in the age of AI, and how this foundational knowledge can enhance your use of AI tools. Plus, hear about the positive feedback from the recent Poppy AI episode and learn how to join Fiona's monthly AI chat for small business owners.

Get started on a more successful and sustainable small business with our range of free tools at mydailybusiness.com/freestuff

 

Want to know more about AI and how to harness it for your small businesS? Join our new m...