The Science of Flipping
Real Estate Investing: Full time Real Estate Investor Justin Colby shares the systems to create the business and lifestyle you always dreamed about as a real estate investor. Flip homes while on vacation, flip homes while sitting on your couch. YOU will discover the systems and techniques to use in your real estate investing business. YOU will also hear from a diverse group of very successful real estate investors from across the country. The Science of Flipping podcast will help you become a millionaire real estate investor.
Stop Thinking Small: The Real Way to Build Wealth with Multifamily Syndications | Adam Williams
In this episode of The Science of Flipping, I sit down with my good friend and business partner Adam Williams ā a true real estate powerhouse whoās scaled from flipping hundreds of single-family homes to syndicating over 11,000 apartment units. Adam shares how a cockroach-filled childhood turned him off real estate ā until a chance encounter pushed him to jump all in.
We break down why single-family rentals rarely build true wealth, why apartments are the ultimate cash-flow machine, and how syndications help everyday investors scale big without the headaches. Adam also drops powerful mindset lessons on clarity, purpose, and ho...
new draft: 2025-06-27T15:07:28.193Z
new draft: 2025-06-27T12:59:55.400Z
Flip Dirt, Print Money: The Land Flipping Blueprint | Joe McCall
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Join Joe's 5-Day Flip Dirt Challenge:
š https://www.flipdirtchallenge.com
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In this episode, Iām joined by my longtime friend and land flipping expert, Joe McCall. We dive deep into the often-overlooked world of flipping landāwhy itās simpler, less competitive, and often more profitable than traditional house flipping. Joe breaks down how he builds lean businesses without the overhead, how he uses data to target high-demand counties, and how heās taught even his teenage sons to generate six-figure profits flipping dirt. If youāve ever come acr...
Why Youāre Not Closing Seller Leads (Even If They're Motivated) | Jason Sager
In this episode of The Science of Flipping, I sat down with Jason from MotivatedSellers.com, one of the top lead generation companies in the game. We got real about what it actually takes to convert a motivated seller leadāspoiler alert: it's way more than a couple calls and a text. Jason breaks down why 27% of their leads close within a year, but 64% of those donāt go under contract until 90+ days after the lead comes in. We dive deep into real data, proper expectations, why follow-up is everything, and how you can stop blaming the leads and star...
new draft: 2025-05-30T04:26:45.510Z
Will AI Take Over Real Estate? Hereās the Truth...
In this episode of The Science of Flipping, I share powerful insights from a panel I recently joined at the IMN conference, where we tackled one of the hottest topics in the industry right now: AI in real estate. From hedge fund managers to mom-and-pop investors, everyoneās asking the same thingāwill AI take over our space? My answer: no, but it will play a massive role. I break down the areas where AI is helping (like underwriting and tenant screening), and the places where it simply canāt replace human judgmentālike negotiation, construction, and title. I also sha...
Why 90% of Your Marketing Budget Feels Wasted (And Why Thatās Okay)
In this solo episode, Iām pulling back the curtain on how I really view marketing after nearly two decades in the real estate investing game. Iāve spent tens of millions of dollars on marketing, and let me tell youāmost people get it wrong. They treat marketing like a cost, not an investment. In this episode, I share whatās actually worked for me, how I think about branding vs. marketing, and why itās critical to set proper expectations for ROI. I break down different marketing verticalsāfrom cold calling and direct mail to Facebook ads and TVāand e...
[REPOST] Trump, Inflation, and the Future of Real Estate | Jason Hartman
In this episode, I sit down with economist and real estate expert Jason Hartman to discuss the impact of inflation on real estate investing and why debt can be an asset when leveraged correctly. They explore the Inflation-Induced Debt Destruction concept, explaining how rising prices actually reduce the real cost of debt over time, benefiting homeowners and investors. The conversation also covers the housing shortage, the Federal Reserveās role in interest rates, and why real estate remains the best long-term wealth-building tool. Jason shares insights on tax benefits, leveraging properties, and why now is still a great time to...
From Lost to $15K: One Phone Call Changed Everything for Him | Phillip Godkin
Join the REI LIVE Community today! Go to: https://reilive.co/
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In this inspiring episode of Entrepreneur DNA, Phillip Godkin shares his transformation from a confused newcomer in real estate investing to someone confidently closing dealsāall in just four months. After encountering the real estate world by chance in Nashville and moving back to Milwaukee, Phillip struggled with information overload and a lack of coaching until discovering Justin Colbyās REILive.co. With determination, he took consistent action, overcame fear, built key relationships, and followed Justinās success pillars to earn $15,000 across two deals...
Faith Over Fear: The Bold Leap in Real Estate That Changed This Man's Life | Anthony Cota
In this episode, I sits down with Anthony Cota, a former car salesman who traded 90-hour workweeks and a six-figure salary for freedom, family, and fulfillment through real estate investing. Anthony shares how he made the leap without even closing a deal yet, what sacrifices were necessary, and the mindset that powered his transition. We break down the early struggles, how he did 10+ deals before spending a dollar on marketing, and why he believes REI Live is a game-changer for new investors. This episode is a masterclass in faith, grit, and real estate hustle.
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Lost $100K on His First FlipāNow He Closes 30 Deals a Month and Owns a $20M Portfolio | Tommy Harr
In this episode, I sat down with Tommy Harrāa friend, powerhouse investor, and someone I respect deeply in the real estate game. Tommy shares how he went from losing $100K on his very first flip to owning over $20 million in real estate and consistently closing 30+ deals a month. We talked about the gritty lessons that built his empireācold calling, TV ads, building a sales team, and mastering construction. He also opens up about the sacrifices he made early on, like living in his own living room, and how social media became a powerful tool for raising millions in p...
F*ck Big Banks: How This Man is Flipping the Lending System | Tim Herriage
In this episode, I sit down with my good friend and industry powerhouse Tim Herriage, the founder of Ternus. We dive deep into how he went from helping bring Wall Street money into real estate to now flipping the script and decentralizing the entire lending model. Tim shares how Ternus is making real estate investing easier and faster with 100% financing, 24-hour draw payments, and a no-nonsense, people-first approach. We talk about why he built Ternus for real investorsāby real investorsāand how anyone, not just institutions, can now own a piece of the lending game through their new crow...
The 2 Things That Actually Get You Deals (Not Another $20K Course)
Want do to deals TOGETHER? Join our community at www.reilive.co
In this episode, I get real with you about what it actually takes to succeed in real estate investing ā and spoiler: itās not dropping $20K on another coaching program. After nearly two decades in this business and coaching thousands, Iāve realized that success comes down to just two things: having real conversations and making real offers. Thatās it. I share why most new investors fail, how fear and unrealistic expectations sabotage progress, and why I built REI Live to do the work with you...
Why Bigger Isnāt Better ā How to Scale Smarter, Convert More, and Keep More Profit
In this episode, I break down one of the biggest myths in real estate investing ā that bigger is always better. After 18 years in the game, Iāve learned that chasing more leads, building bigger teams, and spending more on marketing doesnāt automatically mean more profit. In fact, it can crush your margins. I share how focusing on lead conversion, leveraging tech like LeadDetector.io, Rocketly CRM, and AI-driven data, and running a lean, efficient operation can make you way more money with fewer people. My goal is to show you that you donāt need a massive team or huge...
The Leadership Mistake Thatās Killing Your Business (And How to Fix It) | Cody Hofhine
In this episode, I sit down with real estate powerhouse Cody Hofhine to break down exactly what it takes to scale from hustling investor to CEO of an 80+ franchise empire. We dive deep into the real reason most investors stay stuckāspoiler: itās not marketing, itās mindset and leadership. Cody shares his journey from selling vinyl fences to co-owning Joe Homebuyer, the power of personal development in business growth, and the negotiation tactics that will transform your deal flow. We also discuss why most investors fail to scale, the biggest leadership mistakes entrepreneurs make, and how to build...
Scaling to 80 Franchises: The Power of Systems & Teamwork | Mark Stubler
In this episode, Mark Stubler, founder of Joe Home Buyer, shares how he and his partner scaled their real estate business to 80 franchises by leveraging the right people, systems, and strategies. He breaks down the visionary-integrator dynamic, the power of hiring a COO to handle operations, and why franchising offers a proven roadmap for success. Mark also reveals the three core marketing strategies that drive real estate dealsācold calling, direct mail, and web marketingāand explains why managing leads effectively is more important than just generating more of them. If youāre an entrepreneur looking to scale without burnin...
How to Stop Relying on Banks, Cut Taxes, and Control Your Wealth Like the Rich | Jayson Lowe
Get Your FREE Banker's Vault Kit ā Text BANK to 813-793-7921 to receive a free box of resources, including Jaysonās book Becoming Your Own Banker and access to exclusive financial tools.
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In this episode, I sit down with Jayson Lowe of Ascendant Financial to uncover a wealth-building strategy that the rich have been using for decadesāthe Infinite Banking Concept (IBC). We break down how banks are profiting off your money and why real estate investors and en...
How This Investor Flips Houses in Just 24 Hours | Jon Steingraber
In this episode, I chat with Jon Steingraber, TV star of 24 Hour Flip, to discuss how flipping properties in as little as two 12-hour days is achievable through strategic planning, efficient logistics, and smart renovations. We emphasize the importance of reducing profit-destroyers like holding costs and over-renovating while focusing on quick, impactful upgrades that meet market demands. Jon shares practical tips, including creating a detailed scope of work during the contingency period, pre-ordering materials to eliminate delays, and coordinating trades to work simultaneously. With insights on hiring project managers, leveraging private capital, and tailoring renovations to local trends, this...
Trump, Inflation, and the Future of Real Estate | Jason Hartman
In this episode, I sit down with economist and real estate expert Jason Hartman to discuss the impact of inflation on real estate investing and why debt can be an asset when leveraged correctly. They explore the Inflation-Induced Debt Destruction concept, explaining how rising prices actually reduce the real cost of debt over time, benefiting homeowners and investors. The conversation also covers the housing shortage, the Federal Reserveās role in interest rates, and why real estate remains the best long-term wealth-building tool. Jason shares insights on tax benefits, leveraging properties, and why now is still a great time to...
The Hidden Gem of Tax Lien Investing with 33-Year Expert | Tony Martinez
FREE Training: To Learn how to acquire properties for as little as $4,000, Go to: FreeCrashCourse.com
Visit the U.S. Tax Lien Association Website: USTaxLienAssociation.com
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In this episode of The Science of Flipping, I sit down with Tony Martinez, a 33-year veteran in tax lien investing and founder of the U.S. Tax Lien Association. Tony reveals how he acquires properties for as little as $4,000ā$20,000āfree and clear, with no mortgage or liensāusing Over-the-Counter (OTC) Tax Deed Acquisitions, a strategy that bypasses competitive tax auctions. He explains how counties hold thousa...
The Bank Account Setup That Will Change Your Real Estate Business | David Richter
Download David's Free eBook 'Profit First' & Cheat Sheet: simplecfo.com/JC
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In this episode of The Science of Flipping, I sit down with David Richter, author of Profit First for Real Estate Investors and founder of Simple CFO. If youāve ever felt like you're making money but still feel broke, youāre not aloneāIāve been there too. David breaks down why traditional money management fails real estate investors and how the Profit First system ensures you actually keep more of what you earn. We talk about setting up the right bank accounts...
Building Stamina in Real Estate Through Mentorship | Nick Perry
In this episode, Iām thrilled to sit down with my good friend and real estate powerhouse, Nick Perry, as we reflect on a decade of growth, grit, and game-changing lessons. From where it all started in Scottsdale, Arizona, to Nickās incredible success as a leader in the real estate investing industry, we dive deep into the power of mentorship and the stamina required to thrive in this business. Nick shares how coaching and learning from great mentors helped him avoid costly mistakes and scale his empire. We also tackle the critical role of mastering marketing, with Nick brea...
Why Smart Realtors Focus on Wealth, Not Just Commissions | John Gafford
In this episode, I sit down with John Gafford, a seasoned real estate investor and entrepreneur from Las Vegas, to dive into the keys to building long-term wealth through vertical integration and staying adaptable in the ever-changing real estate market. We talk about the power of podcasting as a tool for networking and building authority, the mistakes that come with over expansion, and why focusing locally and diversifying income streams is critical for sustained success. John shares his experience with his vertically integrated business model, which includes brokerage, mortgage, title, and escrow services, and explains why staying ahead of...
Kickstarting 2025 with Change, Collaboration, and Accountability
Join REI LIVE and let's do deals together! Go to: https://reilive.co/
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HAPPY NEW YEAR TSOF FAMILY! In this episode, Iām kicking off 2025 by talking about the three key pillars for success this year: change, collaboration, and accountability. I challenge you to reflect on what needs to change in your habits and routines to hit your goals, prioritize revenue-generating activities, and build intentional connections that open new doors. I share real-life examples, like how the REI Live community collaborated on multiple deals over the holidays and how nurturing rela...
Set Your Goals, Refine Your Process: Let's Crush 2025
In this final episode of 2024, Iām here to give you the strategies you need to dominate 2025. I dive into three key areas: refining your data, leveraging technology and automation, and setting actionable goals. I show you how to get laser-focused on targeting motivated sellers by using tools like REILeadMachine and RocketSkip. I also stress the importance of integrating AI-driven platforms like Rocketly.ai to streamline your operations and maximize efficiency. Then, I walk you through how to break your big goals down into daily, actionable steps to stay on track all year. Most importantly, I share why collaborationānot...
Flipping to Wealth: Building Your Credibility, Influence, and Authority
Ā Get your copy here on Amazon: GrabĀ FlippingĀ toĀ WealthĀ Now
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In this episode, Iām celebrating a huge milestoneāmy new book, Flipping to Wealth, just hit #1 bestseller status on Amazon! I couldnāt be more excited or grateful for everyone who has supported me along this journey. I dive into why building credibility, influence, and authority (CIA) has been the key to my success in real estate and beyond. Over the last 17 years, Iāve seen how creating a personal brand can open doors to deals, partnerships, and opportunities you never thought possible. I a...
Launching Your Journey to Financial Freedom Through Real Estate
Register for the Official Launch of my book here: https://us02web.zoom.us/webinar/register/WN_sHGiK2PyQrGIwtwip3Gmhw
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In this episode, Iām thrilled to announce the launch of my new book, Flipping to Wealth, which is all about helping you turn real estate from a transactional business into a long-term wealth-building strategy. Over the past 18 years, Iāve done thousands of deals and learned what worksāand what doesnāt. In the book, I walk you through everything: generating income through wholesaling and flipping, scaling into rentals, raising ca...
[PART 2] The Most Valuable Thing You Can Do for Your Real Estate Business in 2025
In this follow-up to the previous episode, I dive deeper into the essential strategies for dominating the real estate market in 2025. The focus is on leveraging data, technology, and automation to identify and secure highly motivated leads, ensuring consistent deal flow and success. If you found the last episode valuable, this one is packed with actionable insights and tools you can start using right away.
The #1 training and coaching system to launch, grow, and scale your investing business!Ā šššš«š§Ā ššØš«š:Ā http://www.thescienceofflipping.com
Turn cold real estate leads into engaged motivated sellers on auto-pilot using the power...
The Most Valuable Thing You Can Do for Your Real Estate Business in 2025
In this episode, I dive into why the most valuable asset for real estate investors in 2025 is data. I explain how enriching dataālike credit scores, income, mortgage balances, and property detailsāhelps me prioritize the most motivated leads and streamline my marketing efforts. By leveraging AI and technology, I can automate communication and improve efficiency, allowing me to focus on the right people rather than just chasing a high volume of leads. Whether you're a seasoned investor or just starting out, understanding and applying data enrichment is crucial for success in the real estate industry moving forward.
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The Power of an FHA 203K Loan [REPOST] | Matt Porcaro
Welcome back to the Science of Flipping Podcast, where we dive into the strategies and secrets behind successful real estate investing. In this episode, we're joined by Matt Porcaro, a young real estate investor who's made a massive impact in the industry through his innovative use of the FHA 203K loan. Dubbed real estate's best-kept secret, Matt shares how this loan program can transform the way we approach investing and homeownership. Matt Porcaro's innovative use of the FHA 203K loan offers a new path to real estate investing that challenges traditional methods. By sharing his experience and knowledge, Matt...
Cut Your Lead Costs by 90% with SEO | Keith Sant
In this episode, I sit down with Keith Sant from SEOmeetsREI.com to explore how real estate investors can drastically reduce their lead costs by using SEO instead of, or alongside, PPC advertising. Keith explains that while PPC provides quick results, SEO is a powerful long-term strategy that can lower lead costs by up to 90%, helping investors consistently generate high-quality, intent-based leads without the high price tag. We discuss the benefits of building a brand, how SEO works, and why having marketing stamina is essential for long-term success. Keith also shares real client successes and offers advice for investors...
How Investors Legally Avoid Taxes with Cost Segregation | Jeff Hiatt
Today I sits down with cost segregation expert Jeff Hiatt to reveal a powerful tax-saving strategy every real estate investor should know. With over 25 years of experience and 25,000+ cost seg studies completed, Jeff has helped clients save billions by accelerating depreciation and keeping more cash in their pockets.
We discuss how cost segregation works, who it benefits most, and how even small property owners can take advantage of it. From single-family homes to multi-unit apartments and commercial buildings, learn how this strategy can help you reduce or even eliminate your tax bill. Plus, Jeff explains bonus depreciation...
Novations are DEAD - This New Strategy Will Change Everything
To learn more about Reverse Flipping, go to https://scienceofreverseflipping.com/
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In this episode, I introduce Reverse Flipping, a game-changing real estate strategy I believe will outshine novations and traditional methods in 2024. With Reverse Flipping, we focus on acquiring the deed first, even on complex, over-leveraged properties that most investors consider dead deals. By leveraging our specialized loss mitigation team, we can negotiate directly with banks, opening up profitable opportunities where novation, wholesaling, or standard flips donāt work. Whether youāre new or experienced, I invite you to explore this innovative approach throug...
The Strategy That Will Revolutionize The Future of Real Estate | Will Denis
To learn more about 'Reverse Flipping', Go to: https://thescienceofreverseflipping.com/
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In this episode, I interview real estate expert Will Dennis, who introduces "Reverse Flipping," a game-changing strategy for real estate investors and agents. Will explains how reverse flipping involves buying the deed to properties with complex legal or financial issuesāsuch as negative equity, bankruptcies, and reverse mortgagesāand then solving the problems before choosing an exit strategy. By acquiring ownership upfront, investors eliminate competition and gain flexibility in how they handle the property, whether through rental, wholesale, or fix-and-flip. Will shares insigh...
5 Direct Mail Tactics Every Investor Should Know | Justin Silverio
In this episode of The Science of Flipping, I'm joined by Justin Silverio, founder of Open Letter Marketing and Invelo, to discuss the power of direct mail in real estate investing. Silverio shares his 13-year journey in mastering direct mail, emphasizing the importance of consistency, data-driven list stacking, and multi-touch campaigns to achieve high response rates and better deals. He debunks the myth that direct mail is dead, explaining that with the right approach, it's still a highly effective strategy for targeting motivated sellers. Silverio also introduces tools like Open Letter Marketing and Invelo, which help investors automate, track...
The Cheat Code to Consistent Deal Flow | Sharad Mehta
To learn more about REsimpli's comprehensive platform that integrates lead management, CRM, Dispo, and financial tools for real estate investors, go to: https://resimpli.com/pod/
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Welcome back folks! Today I speak with Sharad Mehta, founder of REsimpli and a successful real estate investor, about the key strategies seven-figure real estate investors use to scale their businesses. We emphasize the importance of consistency in marketing, particularly direct mail, and the critical role of follow-up to close deals. Sharad explains how top investors track KPIs to make data-driven decisions and optimize their return on investment...
How a Triple Immigrant Turned Real Estate Leads Into a Multi-Million Dollar Business | Gene Blinkov
Ready to start finding motivated seller leads without breaking the bank? Head over to ISpeedToLead.com today and sign up to receive an exclusive promo code for up to 66% off your first three leads!
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In this episode, Gene Blinkov, a triple immigrant and founder of iSpeedToLead, shares his journey from Kyrgyzstan to building a multi-million dollar real estate lead generation platform. He explains how iSpeedToLead helps real estate investors, both new and experienced, find motivated seller leads quickly and affordably without massive marketing budgets. Gene highlights the platform's ease of use, flexible pricing, refund...
The Low-Cost, High-Return Strategy for Affordable Housing | DJ Thielen
To Learn More about DJ's turnkey real estate business, Go To: www.CheapHomesUniversity.com
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DJ Thielen, a former professional baseball player turned successful real estate investor, shares his journey from sports to entrepreneurship, highlighting the importance of belief, mindset, and action in achieving success. He emphasizes the connection between sports and business, focusing on discipline, perseverance, and the power of manifestation. DJ discusses his real estate strategy, particularly in affordable housing markets, where he leverages creative financing methods like seller financing and turnkey investments to generate high returns with low ri...
How to Double Your Lead Flow Without Increasing Marketing Costs | Felipe Bossans
BOOK YOUR DISCOVERY CALL WITH 8020 REI TODAY! Go to - https://8020rei.com/schedule-demo/
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In this episode, Justin welcomes Felipe, co-founder of 8020 REI, to discuss how real estate investors can double their lead flow without increasing marketing costs by leveraging data and optimizing marketing strategies. Philippe explains the importance of data-driven decision-making, sharing insights on techniques like list stacking and segmentation, as well as strategies to improve lead conversion and lower acquisition costs. They also explore how 8020 REI provides premium services, such as talent acquisition from Latin America and cutting-edge CRM tools, to help...
