Massive Agent Podcast

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If you think you've tried everything you can to grow your real estate business this year, you really haven't.

This episode is exactly what you need to hear, but you may not like it. It's for any real estate agent having a down year right now. Two agents I know, both genuinely good at this, both people I never expected to quit, left the industry in the last month. Transactions across my network of almost 1,500 agents are down. I know it's rough out there right now.

But here's the...

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I'm watching too many agents make the same mistake right now, and it's crushing their business. Doesn't matter if you're brand new or you've been doing this for 20 years. Top producers and agents who can't get a deal are both making it.

I made this mistake myself for years before I got conscious of it.

Here it is: you're chasing new lead gen strategies instead of doing more of what's already working.

If you've sold homes in the last 12 months, you already have proof of what works...

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After 16 years in this industry, I've learned that real estate agents are set up to fail from the very beginning. The people training us are teaching us how to do the job. Almost nobody teaches us how to build a life around it.

I missed my son's first steps and his first words because I was at an open house. My wife had to send me the video. That stung in a way I still think about, and it planted a seed that took me years to actually act on.

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One of the most overlooked lead sources for real estate agents is sitting right under your nose. Weirdly, almost nobody treats it like a real strategy.

I actually learned this by accident. A few years into my career I was writing blogs and posting on social just to reach buyers and sellers directly. What I didn't expect was that other agents were watching too, and they started sending me referrals. I didn't even know what a referral really was at the time. My mentor had actually told me to never connect...

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If you use social media to grow your business, I'm about to give you advice that's pretty much the exact opposite of everything I've ever taught you.

This is for anyone creating content who's either burned out from doing too much, or bored and uninspired with what you're putting out. And if you're neither right now, stick around anyway, because eventually you will be.

I'm actually in that second camp myself right now. A little over it, still posting, still trying things, just not fully feeling it. So what...

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If all your lead gen happens online through ads and social media, you're leaving money on the table as a real estate agent. Not because online doesn't work. It's incomplete.

There's a whole other lever most agents never pull, and it costs you nothing but a little bit of your time and comfort zone.

I'm talking about actually getting out into your community and being a normal human being. Your kids' jiu-jitsu practice. The farmers market. HOA meetings. Places you'd never think of as "lead gen," because they're not...

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Most agents are completely wasting their time on Instagram.

And it's not because the content is bad! Does this sound familiar?

You're getting views, people are watching, but none of it turns into business. If that's you, there are two specific things missing, and once you fix them, it's like the clouds part and angels start singing.

This episode breaks down both.

In this episode:

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Every agent has heard "you have to invest in yourself," but nobody actually tells you how, or what to actually invest in.

Unfortunately, I learned this the hard way. For years I saw a $500 course as an expense instead of an investment, and it cost me a year or two of trial and error I could have skipped entirely. Once I understood the difference, everything unlocked.

This episode breaks down exactly where I've personally invested, what actually paid off, and a few results that genuinely surprised me, including one...

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When I first became a real estate agent 16 years ago, I didn't have a clue what I was doing. I knew nothing about anything! But if I had the chance to start over from scratch today, there are very few things I'd actually do the same. I would build a completely different business from day one, because I've learned what is actually important and what isn't. 

I wish an episode like this existed when I got started. So today I'm giving you the exact blueprint to crush it as an agent. E...

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ChatGPT is quite literally destroying your credibility. I saw 5 or 6 obvious AI written emails just this morning, and every single time I spot one, I instantly stop reading. But so does your audience! People have no patience for it anymore!

Look, I've made this mistake too. When AI first came out I copied and pasted like everyone else, until I realized what it was doing to how people saw my stuff.

There are certain sentence structures, words, and formats that AI uses constantly that humans would never use. Once...

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There's a mistake costing agents 10's of 1,000's of dollars a year in listings they should have won. It's not just new agents making it. Veteran agents with decades of experience make this mistake constantly, and chances are you're making it right now. 

I did, for years! But once I noticed I was making it, and fixed it, my income exploded. 

The mistake is talking too much.

This episode breaks down why the agents losing the most listings and buyer clients are the ones who can't stop pi...

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There are agents/team leaders on the RealTrends list who look like they're crushing it. I'm talking about the big teams, with signs in every neighborhood and 100's of millions in sales. From the outside, they look like everything you should aspire to as a real estate agent.

They're also miserable. Many are burned out, on their third marriage, rarely every see their family, or haven't taken a real vacation in years.

This all comes back to one mistake almost every agent makes early on. Chances are, you made...

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I average about a million views a month on Instagram, but last week I posted nothing. On purpose. 

I just got back from a week in Maui with my family and I made a deliberate decision to check out completely. I didn't post, and I didn't even think about content ideas. I was just present with my family. 

Here's what I learned, and some of it genuinely surprised me.

In this episode:

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There's ONE main trait that decides whether you make it as a real estate agent, or wash out. I've worked with 1000's of agents, and the ones who are crushing it all have it. The ones who end up quitting real estate don't.

Here's the good news. You're not born with it! It's something you can build, and it comes down to a choice you make every time you get stuck.

This is a tough love episode, and I'm going to step on some toes. Unfortunately, the agents who...

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I just canceled my NAR membership after 16 years, along with my MLS, my local boards, all of it. 

And I'm still a fully active agent making money in real estate.

Before you get excited and think this is your way out, it's not. The vast majority of agents should never do what I just did. This only works because of the business I spent 16 years building. But it taught me something about how this business actually works that I wish I understood a decade ago.

This episode i...

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AI might be the worst thing that's ever happened to your content!

That's not a knock on AI. It's a knock on how most agents are using AI to create content. If you don't already know how to write a hook, write great scripts, and sound like a real human being, AI isn't going to save you. 

It will actually help you produce bad content even faster. Bad, sloppy content posted consistently doesn't build your brand, it potentially destroys it.

This episode is the wake-up call a l...

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Easily one of my best podcasts of 2026. 

You're doing the work on Instagram. You're posting consistently but you still have absolutely nothing to show for it. No DMs, no leads, no clients.

It's not because Instagram doesn't work. It's because of one of two reasons. And once you know which one is killing your results, the fix is straightforward.

This episode breaks both of them down and shows you exactly what to do about it.

In this episode:

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The harder you chase a client, the faster they run.

Most agents don't realize they're doing it. The desperation comes through in every follow-up text, every discounted commission, every time you say yes when you should say no. Clients feel it. It makes them uncomfortable. It makes them trust you less.

The agents closing the most deals aren't the hungriest ones in the room. They're the most confident.

This episode breaks down the counterintuitive mindset hack that gets you more clients, more yeses, and more deals. Not...

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If your videos aren't getting you clients, it's not bad luck. It's one of five reasons. Sometimes more.

You're working hard, posting consistently, doing everything the gurus tell you to do, and your stuff still flops. No views. No DMs. No business. Nothing.

This episode diagnoses exactly what's killing your content so you can fix it and finally start seeing real results from the time you're already putting in.

In this episode:

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AI is the biggest opportunity agents have right now to grow their business, sell more homes, and get more done in less time.

It's also quietly killing a lot of agents' brands without them realizing it.

Most of the mistakes happen by default. You don't even know you're making them. And by the time you notice your engagement dropping, your captions sounding generic, and your sphere going quiet, the damage is already done.

This episode breaks down the 6 biggest mistakes agents are making with AI right now...

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Most agents who say "I don't know what to post" don't actually have a content problem. They have an audience problem.

If you can't picture the exact person you're posting for, you'll keep throwing content at the wall hoping something sticks. Nothing will. The algorithm won't help you. Your followers won't engage. And no clients will ever come from it.

This episode is a tactical, step-by-step walkthrough on how to identify your ideal audience and then post the right stuff to actually get business from social media in 2026.

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Most buyer's agents submit offers the same way. Fill out the offer, hit send on the email, sit back and cross your fingers. Then they lose and have no idea why.

There's ONE thing the top buyer's agents do that average agents don't. It only takes 3-5 minutes, and costs nothing. And it will lead to 2-3x more accepted offers.

This episode of the Massive Agent Podcast explains what it is and how to do it, including how to use your personal brand on social media to make...

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Everyone knows AI is writing your content. 

Why? Because your AI-generated content sounds like everyone else's. 

Your audience knows you're just copy/pasting what ChatGPT spits out.

Most agents post generic, robotic captions and video scripts that sound exactly like corporate newsletters. (Who the hell says "delve" anyways? LOL) 

If your content sounds like every other agent using the same ChatGPT prompts, you have a problem. But a fixable one.

The fix isn't to stop using AI. 
But you need to stop bein...

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You're guessing every time you post. And it's costing you 1,000's of views.

The difference between 200 views and 20,000 views? Someone looked at it before you posted.

Most agents create content completely alone. No feedback. No second set of eyes. No one to catch the weak hook or boring intro. You just post and hope.

That's the slowest way to learn. And it's why you're stuck.

The guessing problem:

Every post is a gamble without feedback. You only learn AFTER it flops...

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AI isn't going to replace real estate agents. But agents who know how to use it *to sell more homes* will replace the ones who don't. In this episode, Dustin breaks down the five jobs every agent should be hiring AI to do right now -- and the exact tools to use for each one.

Topics covered:

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The boom and bust cycle isn't bad luck. It's a you problem.

Every spring, agents get busy, start closing deals, and quietly stop doing everything that made them busy in the first place. No more content. No more lead gen. No more sphere nurturing. Just transaction management. And then the deals close and there's nothing behind them.

That cycle has a name. And this episode kills it.

Dustin breaks down the exact systems you need to build NOW, before you get slammed, so your pipeline never goes...

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Real estate agents are using AI completely wrong. And it's making your content worse.

If you're copy-pasting AI scripts, letting ChatGPT write your captions, or expecting AI to replace your brain, you need to hear this.

Your content sounds exactly like everyone else's. Generic. Robotic. Zero personality. That's AI slop.

I'm not anti-AI. I use it every day. But I use it to amplify my voice, not replace it. Most agents are doing it backwards.

The biggest mistakes:

Agents are getting...

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Your content doesn't suck. But you're making two massive mistakes that are killing your reach.

I'm speaking on a panel today about the biggest social media mistakes agents make, and I've been thinking about what actually separates content that works from content that dies in the feed. After coaching hundreds of agents and reviewing thousands of posts, it comes down to two things.

Mistake #1: You're only focused on education.

If it's only educational but not interesting or entertaining, you're missing the mark. The bar has...

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Your content doesn't suck. But you're tricking people into thinking it does.

The difference between a video that gets 200 views and one that gets 50,000 views almost never comes down to production quality or your knowledge. It comes down to the first sentence out of your mouth and what people see on screen when your video starts.

I've coached agents on this one thing and watched their reach explode overnight. Today I'm giving you the exact framework you can use to fix it.

Here's the problem: your ideal...

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You know what pisses me off? Seeing agents who sell 80-150 homes a year who never post on social media. But it's not for the reason you think.

Here's the truth: top producers don't need social because they already built what social media is designed to build. They already have 3,000+ people in their database. They have 20 years of past clients referring them automatically. Their pipeline is packed.

You don't have that yet. You're still in build mode. 

So if you're comparing yourself to them, wondering why you're p...

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I've reviewed hundreds, maybe thousands, of agent social media profiles. And there's one pattern that keeps showing up. The agents crushing it on social all do this one thing differently. The ones struggling? They're missing it completely.

Once I point this out, you're not going to be able to unsee it. You'll look at every piece of content you've ever made completely differently.

Here's the thing: you've been telling everybody you're a great agent. That they should hire you. That you're an expert negotiator. That you get sellers more...

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How to 10X Your Real Estate Referrals Using Social Media (Without Adding New Contacts)

Most agents are wasting hours on social media without getting any referrals. Here's exactly what you need to do instead.

You're already spending time scrolling Instagram, TikTok, and Facebook every day. But are you actually getting referrals from it? If not, you're missing three simple daily habits that could 10X the number of referrals coming from your existing network without adding a single new contact.

In this episode, I break down the exact...

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Are you tired of "grinding" in isolation while other agents seem to have a secret cheat code for success? Most real estate agents are stuck in a state of "entrepreneurial isolation," beating their heads against the wall trying to solve problems that have already been mastered. 

In this episode, Dustin Brohm pulls back the curtain on the one common trait shared by every single top-producing agent in the industry. Spoiler alert: It’s not a magic script or a massive ad budget... it’s something you can start doing...

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Most agents think their next 100 closings are hiding inside the next shiny lead source. A new ad. A new platform. A new funnel.

They’re wrong.

In this episode, I break down where your next 100 closings are actually sitting right now and why you’ve probably been looking straight past them. This is one of those perspective shifts that feels obvious once you hear it, but can immediately change how you run your business.

If you’ve ever said t...

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There’s a lesson real estate agents can learn from sports fans that will either set you free… or expose exactly why you keep playing small.

Because the reason you are inconsistent on Instagram, terrified to post, and constantly overthinking what to say is not the algorithm.

It’s not “the market.”

It’s not because you are “not a content person.”

It’s because you are worried about criticism from people who are not even in the game.

In Episode 422 of the Massive Agent Podc...

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So you finally did it. You got a bunch of leads.

Now comes the part where most agents quietly fall apart.

Because getting leads is not the game. Converting leads into actual clients is the game. And way too many agents overcomplicate this like there’s some magical script hidden in a secret vault that turns strangers into signed agreements.

There isn’t.

In Episode 421 of the Massive Agent Podcast, I break down lead conversion in a way that’s stupid simple. Not “easy,” but simple. Th...

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This episode of the Massive Agent Podcast breaks down 9 powerful new Instagram growth hacks that feel like a cheat code. 

If Instagram is part of your marketing and lead Gen strategy for 2026, this is an episode you’ll want to take notes from.

These hacks will work for you to get more views, followers, reach, and clients even if you have a small following.

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Free "Clients From Social" Masterclass -
Learn the new formula top agents are using on soc...

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In this episode, I’m laying my cards on the table and sharing my predictions for 2026.

Who’s going to win.

Who’s going to struggle.

And which trends most agents are completely underestimating right now.

This is not a hype episode.

It’s a strategy episode.

I break down what I believe is coming next in real estate, social media, brokerages, AI, marketing, and agent behavior, and more importantly, what you should a...