Disrupting Japan

40 Episodes
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By: Tim Romero

Startups work differently in Japan, and there is a lot happening here right now. Disrupting Japan introduces you to the most innovative founders and VCs, and shows you what it’s like to be an innovator in a society that prizes conformity.

Senpai culture is killing innovation in Japan
#235
04/28/2025

Fifteen years ago, University-run venture funds were all but illegal here in Japan, but today a higher percentage of major Japanese universities have VC funds than in the US or Europe. Today we sit down with Kei Furukawa, a partner at the University of Tokyo IPC, a $300M venture fund, and we talk about the unique role these funds play in Japan, how they drive innovation in rural areas, and why he has to talk professors out of becoming startup CEOs. It's a great conversation, and I think you'll enjoy it. Show Notes UTokyo IPC'a mission and investment strategy How...


How to build a successful startup community
#234
04/14/2025

(sketch by Kaori Rei)Today we are going to sit down with an old friend. It was over seven years ago when I first had Tim Rowe on the podcast, and we mapped out what we saw as the future of startup innovation in Japan. In today's short episode, we talk about what we got right. what surprised us, and what we think is next for Japanese startup innovation. It's a great conversation, and I think you'll enjoy it. Leave a comment   Transcript Welcome to Disrupting Japan, straight talk from Japan's most innovative founders and VCs. I'm Tim Romero, and t...


Software alone can’t make us work together
#233
03/31/2025

Today we are going to break down some startup stereotypes. I sit down with Kunio Hara, co-founder and CEO of Beatrust and break apart the stereotypes of the uncreative Japanese enterprise and the young startup founder, and Kunio explains how Beatrust is already teaching old dogs new tricks. It's a great conversation, and I think you'll enjoy it. Show Notes How Japanese enterprises are different from their US large counterparts Things to know when starting a company in your late 50s Why older founders lead to more successful outcomes Challenges in breaking the age-hierarchy in Japan Can software actually make...


How AI employees are solving Japan’s labor shortage
#232
03/03/2025

While American AI startups are dominating the headlines, one Japanese company has begun rolling out "AI employees" to famously cautious  Japanese enterprise customers. Today we talk with Shota Nakagawa the CEO of Caster and discuss their model of human-AI collaboration, why Japan is positioned to lead real-world AI deployment, and the big steps needed for Japan to catch up with the West. It's a great conversation, and I think you'll enjoy it. Show Notes Caster’s new model for gig-workers Why almost 90% of Caster's workforce are women How remote work is evolving differently in Japan than in the US Can rem...


Welcome to Disrupting Japan
#231
02/17/2025

Welcome to Disrupting Japan. Straight talk from Japan’s most innovative founders and VCs. I’m Tim Romero, and thanks for joining me. There is so much happening in Japan right now. Startups and innovation are beginning to reshape Japan with the same dynamism we saw during the post-war boom or the Meji-era re-opening. And I’ve been in the middle of this for a long time. I’m now a partner a JERA Ventures, but over the over 30 years that I’ve lived in Japan, I’ve started four startups here, worked at TEPCO Ventures, ran Google for Startups Japan, and...


The catalyst (finally!) pulling industrial Japan into the digital age
#230
02/03/2025

Japanese business loves paper. From fax machines, to business cards, to massive project binders. Paper processes are slow to die in Japan, especially in industrial facilities. Today we talk with Jumpei Yoshida of Kaminashi who explains why that's finally changing and how foreign workers are driving the transformation. It's a great conversation, and I think you'll enjoy it. Show Notes What is Kaminashi, and who is using it? Why it took Kaminashi four years to  to gain traction The biggest challenge in digitizing blue-collar industries Advice for selling software  to Japanese companies How foreign workers are driving digital transformation in Ja...


How CVCs and startups are decarbonizing energy
#229
01/20/2025

Most outside of the energy industry are (pleasantly) surprised to learn how aggressively startups and CVCs are pushing decarbonization forward. Decarbonization is a fascinating and incredibly important issue, so please join me on this short but special episode. It's a great conversation, and I think you'll enjoy it. Transcript Welcome to Disrupting Japan, Straight Talk from Japan's most innovative founders and VCs. I'm Tim Romero and thanks for joining me. This is a short episode. I wanted to share with you a panel discussion I moderated at the Global Corporate Venturing Asia Congress on the role that CVCs are playing...


How AI startups can compete with the AI giants
#228
01/06/2025

Japan is lagging behind in AI, but that might not be the case for long. Today we sit down with Jad Tarifi, current founder of Integral AI and previously, founder of Google’s first Generative AI team, and we talk about some of Japan's potential advantages in AI, the most likely path to AGI, and how small AI startups can compete against the over-funded AI giants. It's a great conversation, and I think you'll enjoy it. Show Notes Why Jad felt Google was not pursuing the best path toward AGI The fundamental AI scaling problem and likely solutions Why robotics is...


Why Japan is looking to France for startup inspiration
#227
12/09/2024

While the rest of the world is copying Silicon Valley, Tokyo is looking at Paris. Today we sit down with Mark Bivens and Matt Romaine, the co-founders of Shizen Capital to talk about Japan's new startup policies, the changing role of M&A, the main force behind the changing attitudes about startups in Japan. It's a great conversation, and I think you'll enjoy it. Show Notes Why Japanese startups need to start buying other startups The root of Japan's odd attitudes towards M&A and the forces changing it Structuring investments into foreign startups making a Japan market entry Why...


A game plan for working artists to beat AI in the marketplace
#226
11/11/2024

Today, we are going to talk about AI, but not in the way you expect. Today, I’m going to give creatives a solid three-point plan to beat AI in the marketplace. I’m going to explain how musicians, podcasters, authors and other artists can survive and even thrive amidst the unstoppable flood of AI generated slop we will all be forced to wade though for the foreseeable future,  And to maybe do some good in the process. It’s taken me over a year to write the script for this episode, and like so many of my solo episodes, I origi...


Inside the government program to invest $1B into Japanese startups
#225
10/14/2024

The Japanese government is taking a very hands-on approach to funding startups. Yuka Hata, Senior Managing Director of the Japan Investment Corporation (JIC) explains the kinds of startups and funds they invest in, and why. We also talk about the two  biggest challenges new Japanese VCs face, and what it’s really like for women in VC in Japan It's a great conversation, and I think you'll enjoy it.   Show Notes Why JIC runs private equity and venture capital funds. Why Japanese companies struggle with secondary offerings How Japan's low-valuation IPS  hurt deep tech startups in Japan How JIC's makes invest...


Everything you ever wanted to know about Fintech in Japan
#225
09/16/2024

We live in a global financial system, but fintech innovation is surprisingly local. Makoto Shibata, the head of FinoLab, has been leading financial innovation Japan for over 20 years, long before the term fintech existed. We talk about the evolution of Japan's fintech landscape, and which fintech sectors are facing consolidation and which are facing growth. And we also explore Japan's rapid transition from a cash-based society to a cashless one and the startup opportunities that opens up. It's a great conversation, and I think you'll enjoy it. Show Notes The critical role of a dedication fintech community Why corporate support...


Hey Hey, It’s my birthday!
09/01/2024

Disrupting Japan is 10 years old today! This is a simple thank you rather than a full episode. Thanks for listening!   Transcript Welcome to Disrupting Japan, Straight Talk from Japan's most innovative founders and VCs. I'm Tim Romero and thanks for joining me. This is a very short and very special episode. It's not an episode really, more of a personal message. You see, ten years ago today. I released the very first episode of Disrupting Japan. And I just wanted to say thank you. I really mean that. Independent podcasting is an incredibly personal medium and it depends on there b...


Why SaaS is growing so much faster in Japan w/ Shinji Asada - One Capital
#222
08/19/2024

SaaS startup valuations and growth rates have dropped sharply in most of the world, but not in Japan. SaaS startups are growing fast in Japan, and that trend is set to accelerate even more over the next five years. Today Shinji Asada of One Capital explains Japan's still-untapped SaaS potential, his unique SMB and product-focused investment thesis, and the big changes that are happening in Japan's startup ecosystem. It's a great conversation, and I think you'll enjoy it. Show Notes The untapped potential of SMB SaaS Unique requirements for product collaboration software in Japan What is will take for Japanese...


How to build a startup in Japan
#221
08/05/2024

If you have ever wondered what it really takes to start and grow a startup as a foreigner in Japan. Well, I have a treat for you today. Earlier this year, at the Japan FinTech Festival, I had the privilege of sitting down with four fantastic foreign FinTech founders and talking about what you need to succeed in Japan. There are some great insights here from Jeff Wentworth of Curvegrid, Paul Chapman of Moneytree, Sam Pemberton-Ahmed of SmartPay, and Samantha Ghiotti of Habitto. It's a great conversation, and I think you'll enjoy it.   Transcript I think in every startup ecosystem, f...


The hidden danger of unicorn counting in Japan w/ James Riney - Coral Capital
#220
07/22/2024

Japan has far fewer unicorns than one expects - or than venture capitalists desire. That fact, however, hides a fascinating story. Today James Riney, founding partner of Coral Capital explains the danger of unicorn counting. We dive deep into which startup sectors Japan is likely to lead in globally in the coming decade, how to identify unique startup value in Japan. We also talk about how Japan has become more like Silicon Valley in the past ten years and why they are about to become very different. It's a great conversation, and I think you'll enjoy it. Show Notes Coral C...


The surprising future of Japan’s new robot companions
#219
06/24/2024

Japan thinks about robotics and AI differently that the West. In addition to their functional, productive role, a lot of thought is also given to our personal interactions, their social role, and the relationships we build with them. Today we sit down with Shunsuke Aoki, founder of Yukai Engineering and one of the most innovative and creative thinkers on the emotional connection between humans and machines. We talk about the future of robot companionship, how AI will change the definition of "culture", and why the future of Japanese robotics will have a lot more participation by foreigners. It's a great...


How VCs drive (and murder) global startup ambition in Japan
#218
05/27/2024

What keeps Japanese startups stuck in Japan? It's not a lack of opportunity or ambition. It's not a lack of knowledge or talent. In fact, one of Japan's most experienced venture capitalists thinks that VCs themselves that are the problem. Today we sit down with Ken Yasunaga, founder and Managing Partner of Global Hands On VC, a fund focused on finding and supporting the Japanese startups with the highest potential to succeed in the global market. Before founding GHOVC, Ken was managing director at INCJ (Japan's public/private $21B venture fund) as well holding multiple leadership positions in the Japan...


Big News from Disrupting Japan!
05/13/2024

There is important news for Disrupting Japan this week. It's a very short episode because I just want to let you know what's coming, and to thank you for all your support over the years. Leave a comment Transcript Welcome to Disrupting Japan Straight talk from Japan’s most innovative startups and VCs. I’m Tim Romero, and thanks for listening. Big changes are coming to Disrupting Japan. Our 10th anniversary is coming up this September, and you know, I thought about making this change then, but no. No, there is too much going on right now now to wait for...


How to sell innovation in cut-throat, low-margin industries
#216
04/29/2024

Some industries need to be dragged kicking and screaming to innovation. When margins are tight and profits are small, CEOs often don't want to spend a dime on the promise of increased efficiencies or long-term savings, and so external leverage is needed. Today we talk with Shinya Shimizu, founder and CEO of Elephantech, who explains how he found that leverage in his mission to make the global technology supply chain more environmentally friendly. We explore how Elephantech and other startups are helping the world meet net-zero targets, strategies for scaling  manufacturing startups, and how you can make money while doing g...


Startups need to think global, but you need to beware of being global
#215
04/01/2024

Japanese HR departments are in a bit of a panic right now. The increasing job mobility that startups have unleashed is forcing them to rethink their entire mission. Today we sit down and Takako Ogawa, co-founder and CEO of Panalyt, a startup at the center of this transformation, and we talk about the changing career paths in Japan, when startups need to change CEOs, and the dangers of going global that people don't seem to talk about. It's a great conversation, and I think you'll enjoy it. Show Notes Why it's so hard for HR to answer simple questions Google’s...


What today’s headlines don’t tell you about Fusion Energy
#214
03/04/2024

Fusion energy promises almost unlimited, inexpensive, clean energy. That's a pretty big promise. Today we sit down with Satoshi Konishi, co-founder and CEO of Kyoto Fusioneering, and we talk about what it is really going to take to develop commercially viable fusion power and the role that startups have to play in that process. We talk about the emerging public-private research partnerships, who is pulling ahead in the fusion race, and  we dig into the long history and near future of fusion energy It's a great conversation, and I think you'll enjoy it. Show Notes Why fusion energy is much o...


One soil startup’s unusual and risky scaling secret
#213
02/05/2024

Most sustainability startups struggle to find sustainable business models Towing, however, has found their solution, and their customers are seeing 20% to 70% increases crop yields. Today we sit down with Towing co-founder Teppei Okamura and he explains why even such a drastic yield improvement required an innovative production and distribution model to achieve scale. We also talk about the advantages (and the challenges) of working with university research teams, how environment policy and carbon credits affect innovation in sustainable agriculture, and Towing's joint research project with JAXA, Japan's space agency, on developing farming in space. It's a great conversation, and I...


What you need to know to sell to schools in Japan
#212
01/08/2024

Everyone agrees that the Japanese education system needs to be modernized, but EdTech startups still face an uphill battle in Japan. Of course, academia and governments are not known for being particularly innovative or forward-thinking, and that's why Kohei Kuboyama left a fast-track career at Japan's Ministry of Finance to launch an EdTech startup. Kohei lays out his blueprint for getting new technology and new products adopted in Japan's schools, explains the challenges of leaving government service to start a startup, and talks about a few optimistic long-term trends he sees in Japan's eduction system. It's a great conversation, and...


AI’s new game-changing role in decoding mountains of EKGs
#211
12/11/2023

The medical industry is one of the most challenging areas for startups to succeed in. "Move fast and break things" just doesn't work in medicine.  So you might be surprised to learn that right now there are quite a few innovative medical startups coming out of Japan. Today we talk with Yuichi Tamura, founder of Cardio Intelligence, who has developed Smart Robin, an AI platform that reads EKGs, has been certified as a diagnostic device, and is being used in clinics and hospitals all over Japan. We talk about the challenges of bringing medical AI to market, their plans for g...


What it takes to teach Japan Inc how to code
#210
11/13/2023

Japan wants to learn how to code. Over the past 15 years software development in Japan has changed from low-level clerical work to a mission-critical skill, and the Japanese government and industry as scrambling to find programmers and develop new talent. Yan Fan came to Japan on a mission to teach everyone how to code. After opening Japan's first coding  bootcamp, and she and her co-founder Kani grew Code Chrysalis to profitability and about 50 staff, and continue to grow rapidly. Yan and I talk about digital literacy in Japan, and she also  explains her blueprint for making sales in Japan without sp...


The innovative age of Shadow IT is coming to an end
#209
10/16/2023

Shadow IT has been responsible for more enterprise SaaS deployments and workflow innovation than any growth strategy of the last 15 years. And that 's all about to end. Today we sit down with Yasu Matsumoto, who stepped down as CEO of Raksul after leading the startup from founding to post-IPO success, to start Josys, a new startup helping enterprises put an end to shadow IT once and for all. Yasu explains why that the end of shadow IT is actually a good thing for everyone, why he decided to step down from his high-profile CEO role, and the future of...


So you want to disrupt finance? This is what it’s going to take
#208
09/18/2023

For decades (centuries, really) lending in Japan has relied on personal guarantors and introductions rather than objective credit scoring. This startup is changing that. Before starting Credit Engine, which provides credit scoring, automated approvals, and other services to mega-banks and other financial institutions,  Sei Uchiyama founded an online lending startup to ensure he understand this market from the bottom up. Credit Engine currently automates everything from loan approvals to the collection of delinquent and non-performing loans, and its already starting to change finance in Japan. Sei and I talk about the future of finance in Japan and the surprising way co...


Legal AI will shatter your perspective on legal advice
#207
07/24/2023

The legal system is complex, hard to understand, expensive to navigate, and ripe for disruption. In the future, we will still need lawyers to help us understand the law, but it look like we are going to need far fewer of them than we have today. Nozo Tsunoda is an attorney who walked away from a promising legal career to start LegalOn, an AI startup focused on making the practice of law more efficient, transparent, and easy to navigate. We talk about why corporate legal departments are the early adopters, but why AI technology is forcing its way even into...


How one innovative startup is selling true bionic legs
#201
06/26/2023

Startups solve real problems. During the boom times, the media focuses on the multi-billion-dollar valuations and the mega-IPOs. But even in those times, founders are innovating in the background and using technology to just make the world a better place. Today we talk with Sun Xiaojun, who started BionicM in 2015 as a way to replace the limb that he lost when he was a child.  And since then, he has built the startup into much more. We talk about the challenges he had to overcome to bring innovative medical technology to market, why Japanese universities still struggle to productize their i...


What happened when one Japanese startup talked about women’s sexual health
#205
05/29/2023

Some things are supposed to be only whispered about in Japan. But startups are about breaking taboos and pushing boundaries, and making the world a bit better when they do it. Today's we sit down with Amina Sugimoto of Fermata, and we talk about how quickly and radically the FemTech movement is changing Japan's conversations, attitudes, and even public policy around women's health. It turns out things are both much worse and much better than you probably imagine. It's a great conversation, and I think you'll enjoy it. Show Notes Why VCs have been hesitant to invest in FemTech How...


How Japanese graffiti Is sneaking onto the blockchain
#204
05/01/2023

Graffiti is impermanent. Normally, thats a good thing, but as the global art world has begun to recognize graffiti and street art as a legitimate art form, the short-term and public nature of street art has presented challenges around sales and ownership. The team at Totomo has found a solution. They have been working with street artists around the world and galleries across Tokyo to create a platform to prove digital ownership of street art. We talk about the challenges of bringing digital tools and provenance into the spray-can world of street art, why this international team decided to launch...


What it really takes to get your product approved by NASA
#203
04/03/2023

Not many startups land their tech on the moon. Dymon has designed an autonomous lunar rover that will land near the lunar south pole later this year as part of NASA's Artemis program. Today, we sit down and talk with founder Shin Nakajima who explains what it takes for a startup to become part of a NASA mission, the role YouTube had to play, what startups can contribute to space exploration, and how NASA and JAXA are changing to be more startup-friendly. It's a great conversation, and I think you'll enjoy it. Show Notes How Yaoki became part of NASA's...


The lies, myths, and secrets of Japanese UI design
#202
03/06/2023

There is a lot of hate directed at Japanese UI design. To Western eyes, it's just too busy, too dense, too confusing, too outdated, and just plain wrong. And sometimes that's true, but usually there are very good, and highly profitable, reasons Japanese websites and Japanese software looks the way it does. Today I sit down and talk (and argue a bit) with Brandon Hill about how Japanese design got this way, and the new direction it's currently heading. It's an amazing conversation, and I think you'll enjoy it. Show Notes Why people think Japanese UI design is broken The...


One way to unlock Japan’s broken e-commerce
#201
02/06/2023

Sometimes it seems like Japan is almost invisible in global e-commerce. Despite a dynamic domestic e-commerce market and a long tradition of global exports, Japan just  doesn't seem that interested in selling to the outside world. But things are changing, and Kazuyoshi Nakazato of Zig Zag is working to make sure they change even faster. We talk about why Japan is unrepresented in global e-commerce, why that's changing, some things you should never try to sell online. It's a great conversation, and I think you'll enjoy it. Show Notes Why even small e-commerce is global The bowling ball export experiment W...


The forgotten mistake that killed Japan’s software industry
#200
01/09/2023

This is our 200th episode, so I wanted to do something special. Everyone loves to complain about the poor quality of Japanese software, but today I’m going to explain exactly what went wrong.  You'll get the whole story, and I'll also pinpoint the specific moment Japan lost its way. By the end, I think you'll have a new perspective on Japanese software and understand why everything might be about to change. You see, the story of Japanese software is not really the story of software. It's the story of Japanese innovation itself.   The Elephant in the Room Japanese software has p...


The Ultimate Guide to Raising Money in Japan [Updated]
#156
01/06/2023

There has never been a better time to be raising money in Japan than right now. Founders ask me about fundraising more than any other topic, so this guide is long overdue. There are links that cover the basics in the Show Notes, and I will be keeping this page updated as new information becomes available and members of the community create new resources. Calling something "The Ultimate Guide" to anything is a pretty big claim, and I'll do my best to make sure this page lives up to it. Please enjoy. Show Notes Results of the "Why Meet a...


How the police use proven AI to predict future crime
#199
12/05/2022

Police departments around the world are using this startup's AI to predict future crime. Mami Kajita, founder of Singular Perturbations, explains the success of their models, the public reaction to the technology, and how the physics models of glass transition lead to a crime prediction AI. We debate the future impact of crime prediction technology, and we also talk about how researchers and entrepreneurs can better connect and collaborate. It's a great conversation, and I think you'll enjoy it. Show Notes Telling police what future crime is likely to occur Who else, besides the police, can use these tools How...


Why medical AI is taking off in SE Asia
#198
11/07/2022

Today's episode is about trust; trust in technology and trust in each other. Very few startups experience what LPixel went through and far fewer survive it. Today we welcome Yuki Shimahara, founder of LPixel, back to the show. The last few years have been a roller-coster for LPixel, and despite the chaos LPixel managed to created Japan's first certified medical AI device and roll it out into hospitals around the country. And despite his success in Japan, Yuki also explains why smart medical AI startups are all looking to Southeast Asia. It's a great conversation, and I think you'll enjoy...


The secret of humble food from expensive tech
#197
10/10/2022

The way we get our food is changing. Many are discussing how to make modern farming more sustainable, but this startup working to end it entirely. Ikuo Hiraishi is a serial entrepreneur and the Japan head of Infarm Japan, an urban-farming startup growing food at supermarkets. In fact, as Ikuo explains, a lot more of your food is grown indoors than you probably imagine. The future of food will look nothing like its past. t's a great conversation, and I think you'll enjoy it. Show Notes What is Urban framing, and why do it? Why Japanese consumer's first resisted urban...