With Jason Barnard...

Ash Nallawalla talks with Jason Barnard about why enterprises need a CWO (Chief Web Officer). Ash Nallawalla has more than 20 years of experience in search engine marketing. He has worked as an independent consultant, as an in-house SEO manager for large companies, and on the agency side for smaller companies. He also founded and sold an SEO training company. He wrote a monthly SEO column for APC Magazine for many years. He recognized the need to close what he saw as an awareness gap among managers of the SEO function. He observed costly mistakes that resulted in ranking drops, which...

Carly J. Cais talks with Jason Barnard about spark your marketing with conversion content. Carly J. Cais started in marketing before she even knew it was marketing: she created websites for businesses in 2001 (her first website was a My Little Pony flipping shop ). She later started a niche blog and grew it over 12 years to a monthly readership of more than 120,000, partnering with ad networks and brands like L'OREAL, Martha Stewart Crafts and PLAID. She initially worked in B2C marketing, then moved into B2B in 2014, landing in the SaaS space shortly thereafter. After working with a number of...

Joseph S. Kahn talks with Jason Barnard about achieving harmony in your SERP results! From award-winning pop band to top-ranker for Looney Tunes, Joseph S. Kahn finds himself in new search engine ranking tactics and builds harmonics in digital teams every day. Among Joseph S. Kahn's many accomplishments, he was named "Leader of the Year" for John Maxwell's company Maximum Impact in 2003 practicing employee harmonics to make it into Fortune's Top 500 Fastest Growing Companies. Now Joseph S. Kahn is using his newly acquired SEO skills to create harmonic roadmaps for ranking at the top of Google. Achieving harmony in the...

Shane Hodge talks with Jason Barnard about make your website a booking and buying machine. Shane Hodge is a globetrotter, speaker, high performance sales and marketing professional, motivator, chef, non-technical expert, motorcyclist and 10-year CEO/co-founder of TheCamel.co, a digital agency in the Philippines that is a global fulfilment partner for Duda agencies around the world, designs and builds sensational websites, does technical development and is a Google partner providing digital marketing services. In this day and age, people will research on the web before they buy anything. As a business owner, it is therefore very important to have...

Stacey Hall talks with Jason Barnard about how to make sales by staying in your comfort zone. Stacey Hall is the founder of Success with Stacey Hall and has made it to #1 on the bestseller list with 5 books in several countries. Her new book is Selling From Your Comfort Zone. She is known for her myth debunking social media marketing training program "Go for YES" which has helped thousands of people increase sales, satisfaction and success. She is an acclaimed speaker who received recognition for her TEDx talk. Her mission is to help salespeople reach and connect with their ideal...

Daniel Alfon talks with Jason Barnard about LinkedIn SEO and the LinkedIn SERP. Daniel Alfon is the author of Build a LinkedIn Profile for Business Success. Daniel joined LinkedIn in early 2004 and publishes articles, interviews, and exclusive content on advanced LinkedIn strategies for clients and subscribers on his website, www.danielalfon.com. Being at the top of Google SERP means a lot to any company or business owner. However, for agency owners, business owners and SMB users, LinkedIn as a search engine is also important to consider. LinkedIn is more B2B than B2C with a more focused and...

Jonas Sickler talks with Jason Barnard about where do branded searches on Google come from? Jonas Sickler is a published author and SEO manager at Terakeet. He leads the inbound organic search marketing strategy for the brand and writes about how to gain positive consumer attention through SEO and content strategy. His advice has appeared in Forbes, CMI and Search Engine Watch. Large and small companies have different perceptions of their brand's online presence, although both are focused on attracting more customers. The way they treat their online presence still matters a lot. Large companies tend to approach online branding...

Katrina McKinnon talks with Jason Barnard about writing content at scale with humans. Katrina McKinnon is the founder of CopySmiths.com, a company that provides blog writing services for eCommerce stores. One of the 50 founding members of eCommerceFuel.com, Katrina McKinnon has also spoken at three conferences, served as a community greeter, and been an outsourcing and content expert for an ecommerce community of over 1,000 members over the past decade. Guest on the eCommerce Fuel, Practical eCommerce and eComCrew podcasts. Creator of more than 3,000 training screencasts and reviews for authors and the eCommerce community. Administrator of an African writers group...

Mickie Kennedy talks with Jason Barnard about how to make press release marketing work for you. Mickie Kennedy is founder and president of eReleases, a leading affordable press release writing and distribution company that has helped more than 10,000 businesses in nearly two decades. eReleases was founded in 1998 with the idea that publicity should not be limited to large companies.  Writing press releases for startups, new product launches or online courses is one way to reach a wider audience through the media and journalists. When crafted with strategic thinking and newsworthiness, press releases can be a very effective marketing approach. But h...

Richard Nazarewicz talks with Jason Barnard about technical & product SEO for news. Richard Nazarewicz has worked across the digital spectrum for the past 20 years, typically demystifying complex search and optimization solutions to enable all business units to integrate search and SEO. In his current role at The Wall Street Journal, he focuses on product, technical and news SEO to make SEO a key component of WSJ, Dow Jones and News Corp. strategy. Originally from Caversham, Reading in the UK, he began his career during the dot-com boom as a consultant at Digital Computer Corporation, where one of the first search...

Brooke Chapman talks with Jason Barnard about stop giving strategy away and turn it into a revenue stream. Brooke Chapman is the Executive Director for ThreeBy3 and 9Boxes. Brooke has a proven track record of delivering strong commercial results for large organizations in the professional services and nonprofit sectors. She has experience in marketing strategy and business growth, customer experience, brand development, and team development and optimization. Most small and medium-sized business (SMB) owners take a very tactical approach to marketing, with fragmented ideas that can be far from the broader business goals. However, moving forward and achieving long-term business...

Meredith Kallaher talks with Jason Barnard about the ultimate conversion copy writing framework. Meredith Kallaher is a self-confessed podcast addict when she heard Rick Mulready of The Art of Paid Traffic say, "Facebook ads are simple. They are all about the numbers," that's when something clicked for Meredith Kallaher. Maybe an "aha" moment? Her CPA degree and six-year tenure at PricewaterhouseCoopers, combined with her expertise in social media marketing, have uniquely prepared Meredith to help companies execute and implement successful social media advertising campaigns. "I love numbers," Meredith mused as Rick explained that successful advertising strategies require managers to understand...

Colin Shaw talks with Jason Barnard about UX is dead, long live CX (Customer experience is key). Colin Shaw is an original pioneer of "customer experience." LinkedIn has recognized him as one of the "World's Top 150 Business Influencers," where he has 291,000 followers. Shaw's customer experience consulting firm, Beyond Philosophy LLC, has been recognized by the Financial Times as one of the leading business consultancies for the past four consecutive years. Shaw co-hosts the highly successful Intuitive Customer podcast, ranked in the top 5% of all podcasts by BuzzSprout. Understanding people's experiences is important for any business, whether it's a small, emerging...

François Nadeau talks with Jason Barnard about From SERP to M&A: The 8 figure ROI blog post. François Nadeau has more than 7 years of experience in digital marketing and SaaS. He has written for a number of websites including Indie Hackers, The Startup, freeCodeCamp, Baremetrics, Wishpond and Growth.org. He has given keynote speeches at more than 13 startup and web development conferences in Canada, the US, and Europe. He has long been a strong proponent of bootstrapping and Jamstack. How much effort does it take to stumble upon an amazing business opportunity? Marketers and business owners, if that is...

Tim Fitzpatrick talks with Jason Barnard about simple marketing fundamentals to accelerate revenue growth. Tim Fitzpatrick is an entrepreneur/business owner with marketing and growth expertise. He has over 20 years of entrepreneurial experience and has a passion for developing and growing businesses. This passion served him well in operating and managing a wholesale distribution company he helped run for nine years before it was acquired in 2005. Since then, he has experienced successes and failures. In 2013, he founded Rialto Marketing and has since helped B2B professional services firms accelerate revenue growth and attract more ideal clients. He believes marketing should...

Anton Shulke talks with Jason Barnard about looking back on the groovy years and looking forward to the years ahead. Anton Shulke (The Livestream Guy) is a livestream production manager. Since 2015 he has been working on live events, webinars and podcasts for major players in the SEO industry like Semrush, Duda and smaller companies like Kalicube. As of 2020, he has worked as production manager on over 100 episodes of the Kalicube Tuesdays series of livestream events. Anton's role as production manager includes booking guests, organising the show, technical testing, and running each episode. Guests have included Carrie Rose, Nik Ranger, Andrea...

Austin Armstrong talks with Jason Barnard about how to get your business on TikTok today. Austin Armstrong is a consultant, lifelong digital marketer, public speaker, SEO nerd and TikTok marketing expert. He has been involved in search engine optimization and social media marketing for over 17 years. Austin is CEO and co-founder of Socialty Pro, a full-service digital marketing agency based in Alexandria, VA. He also hosts BusinessTok, a TikTok marketing podcast where he interviews real businesses using TikTok to start and grow their business. Austin has extensive experience and knowledge in various industries and loves helping individuals and businesses grow...

George Kapernaros talks with Jason Barnard about the key to retention for E-commerce. George Kapernaros holds a bachelor's degree in political science and international relations from the most prestigious university in Greece. He started his career in content marketing at Smarter Chains (an Industry 4.0 tech startup founded by former Procter & Gamble executives). In 2018, he joined Divbrands (bootstrapped e-commerce startup) as a direct response / performance copywriter. He was the company's third contractor. Within two years, Divbrands grew to over 100 employees and contractors, and he rose to Head of Copy, Marketing Manager, and eventually Marketing Director of the company. In late 2020, he...

Mike Capuzzi talks with Jason Barnard about how to write a short book to boost your search engine results. Mike Capuzzi is a publisher, author and book publishing coach who has been helping clients achieve exceptional marketing results since 1998. In 2019, he launched Bite Sized Books, a new publishing concept for creating short, helpful books (known as Shooks™). Mike is the author of 15 books, including two Amazon #1 bestsellers, The 100-Page Book and The Magic of Short Books. Writing a book is a powerful marketing strategy that a marketer or business owner can use. Rather than making money directly from sales, a bo...

Pamela Wilson talks with Jason Barnard about use your skillset to make money online in midlife. Pamela Wilson coaches mid-career people to build profitable online businesses. She is the creator and head trainer of The Offer Accelerator, where she helps people create high-value offers that generate $10-20,000 in revenue each month. Pamela is a digital marketing consultant, keynote speaker and founder of PamelaWilson.com. She is the author of two popular books on content marketing: Master Content Marketing and Master Content Strategy. Mid-career marketers often have in-depth knowledge about their craft. They know a lot about the ins and outs...

Andrew Holland talks with Jason Barnard about the value of SEO. Andrew Holland is a well-known voice in the field of search engine optimisation (SEO). His story starts in the police, takes a detour to the British Boxing Board of Control and currently sees him as Head of Organic at Manchester SEO agency Embryo. Andrew's perspective on search engine optimisation is based on his knowledge and deep understanding of the consumer journey, search intent, The Messy Middle and Behavioural Psychology. After hearing what Andrew has to say, your view of marketing and how you use it to increase sales could...

Brian Harnish talks with Jason Barnard about SEO audits: now and into the future. Brian Harnish is a Search Engine Optimization (SEO) Professional and web developer with extensive practical knowledge of SEO, online marketing and advertising. He is self-motivated, enthusiastic, and a conscientious team player with proven experience in sales and content creation for digital media, creating marketing campaigns for new product launches across various social media channels, devising marketing and advertising strategies, and tracking product sales and costs by analyzing and entering sales, expense, and new business data. A detailed SEO audit report will be more effective if the...

Yuval Ackerman talks with Jason Barnard about selling more and better with ethical email marketing. Yuval Ackerman is the person you want to work with if you want to promote your brand without all the possible sleazy sales tactics in email marketing - but don't know how to do it yourself. As an ethical email strategist and copywriter, she helps entrepreneurs and companies tell their stories and sell without feeling guilty (and even have fun doing it!). She believes that email is a wonderful platform to build genuine and honest relationships with your audience, bypassing the unreliable "middle man" of...

Benjamin Shapiro and Erin Sparks talks with Jason Barnard about is podcast SEO even a thing? Erin Sparks is owner and president of Site Strategics (founded in 2004), which specialises in high-quality Web services for small and medium-sized businesses. He is the creative force behind the 450+ episode EDGE of the Web Radio podcast, where he regularly interviews thought leaders in marketing and technology. His 23-year IT and marketing career includes 17 years of search engine optimization (SEO) experience. Site Strategics serves a diverse client base in the Midwest and beyond with omnichannel digital marketing utilizing an AGILE marketing approach. The EDGE of...

Olga Zarzeczna talks with Jason Barnard about the secrets of a good technical SEO audit. Olga Zarzeczna is a senior/technical SEO specialist, an SEO consultant and an SEO auditor who started her SEO journey in 2012. She is a true SEO geek who is very passionate about her job. Her main focus is on technical SEO and she loves to do advanced technical SEO audits which sometimes takes her 30-40 hours. She runs her own SEO consultancy, SEOSLY, and is the Director of SEO at Market JD, a Chicago-based company doing SEO for lawyers. She has experience working for big...

Mike Ulmer talks with Jason Barnard about find the business story you'll tell daily the rest of your life. Mike Ulmer founded Catapult, a company that reflects his belief that great business books are great books. And at Catapult, story comes first. The company makes a point of interviewing its customers to find out their story, their processes, the ins and outs of their business, what they do, how they do it, and why they do it. Catapult's methodology: the "Only Ten Business Questions That Matter" questionnaire. And after 25 years in journalism and 15 books, Mike learns something new every day...

Heba Ashour talks with Jason Barnard about how international image/video search works. Heba Ashour is Principal Program Manager Lead of Multimedia Search Ranking and Platform at Microsoft Bing. She is an experienced leader, technology manager, technical visionary, and passionate about using technology to democratise access to information, services, and opportunities. Heba focuses on providing users of search services around the world with engaging images/videos that match their exact intent in every scenario, empowering them to be informed, entertained, save money, and succeed. Previously, she worked at Microsoft Research's Advanced Technology Lab in Cairo, where she turned various research...

Georgios Chasiotis talks with Jason Barnard about how to build & maintain topical authority. Georgios Chasiotis is the Managing Director of MINUTTIA, which helps B2B SaaS companies accelerate their organic growth through data-driven content marketing and SEO. Georgios Chasiotis started as an independent marketing consultant, but was soon put on the path to start an agency. The goal: to build a team and scale a business by using his knowledge and experience to develop successful systems and processes. This path led to MINUTTIA, where Georgios realises his vision of content and SEO systems that rely heavily on strategy and avoid...

Jason Davis talks with Jason Barnard about how can small businesses use branded search? Jason Davis started as a WordPress developer creating custom themes for clients who needed an online presence. He has over a decade of hands-on experience developing WordPress websites and creating compelling user experiences. Jason is the co-host of the NerdBrand Podcast (he loves podcasts) and CEO of NerdBrand Agency: a branding agency that creates strategies, imaginative ads, web designs, and digital marketing tactics to achieve your business goals. What do you think of when you hear the terms digital marketing and branded search? Perhaps SEO or...

Ravi Yada talks with Jason Barnard about the importance of behavioural analytics. Ravi Yada was born in southern India, grew up in the Midwest, and lives in the Pacific Northwest. He is an engineer, inventor, and public speaker. He currently works as a product manager on Microsoft Clarity. Ravi has worked in analytics, search, computer vision, and machine learning for nearly a decade and has developed numerous products at Microsoft, most notably Bing Visual Search. Ravi is an avid public speaker on AI products and technology, speaking at Microsoft Build, CVPR, DMEXCO, SMX, @Scale, and NRF. As a marketer, when...

Emilija Gjorgjevska talks with Jason Barnard about SEO in the metaverse. Emilija Gjorgjevska is a Senior VIP Project Manager and Machine Learning Specialist at Wordlift. Selected as a 2019 LinkedIn Valued Member by Linkedin's research team. Accepted into Google's invitation-only virtual program, Google Inside Look 2019. Recognized by IEEE, British Council, Nesta, the University of Texas at Austin, World Bank, Pioneers, FCSE Skopje and home country media. Holder of two certificates for innovation. And has worked as a Python engineer in the SEO industry for the last few years. The constant evolution of digital marketing has opened the doors to virtual opportunities...

Kim Krause Berg talks with Jason Barnard about better web accessibility improves profits. Kim Krause Berg is a renowned speaker and writer with an excellent reputation. Keynote Speaker - "The Golden Road Of Opportunity: Website Accessibility and Human Experience Design," American Marketing Association Experience Design Virtual Conference, April 15, 2021. She writes for Search Engine Journal with over 150 articles on usability, accessibility and SEO from 2009 - 2019 and has a popular blog called “Cre8pc” to share her ideas on Holistic UX and SEO as a methodology. Kim Krause Berg is the owner of Creative Vision Web Consulting, LLC and an early pioneer in S...

Elizabeth Marsten talks with Jason Barnard about retail media in search. Elizabeth Marsten is senior director of marketplace strategic services at Tinuiti, working on the launch and growth of Walmart Advertising Service, Education and Product Support. She is a spokesperson for eCommerce, writes regularly for AdWeek and has expertise in paid search, marketplaces, SEO, content, analytics, social media - marketing, digital marketing and, of course, retail media. You have probably wondered how Walmart, Amazon, Target, Home Depot and other retailers, get consumers or brands to pay to use their platform. And if you have ever listened to Elizabeth Marsten, you'll...

Tim Soulo talks with Jason Barnard about revealing the secrets of keyword data. Tim Soulo is the Chief Marketing Officer and Product advisor at Ahrefs. Tim has been a frequent and noteworthy contributor to the SEO and digital marketing industries for the past 12 years.  Thousands of online publications have quoted his data research studies, including Inc, Techcrunch, and Venturebeat, and he has spoken at some of the world's top industry conferences, including PubCon (Las Vegas, US), BrightonSEO (Brighton, UK), and Digital Marketers Australia Conference (Melbourne, AU). Keyword search volume is a metric many use obsessively, but what is it exactly, a...

Carrie Rose talks with Jason Barnard about why SEO could be more reactive and short term. Carrie Rose is a British entrepreneur who has over 7 years of experience in SEO. She is the co-founder and CEO of Rise at Seven, a creative search agency launched in June 2019. She is 28 years old and started her business at the age of 26. Carrie has won several awards for her creative campaigns and digital PR executions including awards such as 2020's Campaign Magazines 30 under 30, Rising star - Content Marketing Association, Best Campaign within Travel at the UK Search Awards 2018. Consumer search behavior is massively...

Tom Shapiro talks with Jason Barnard about rethink lead generation. Tom Shapiro is an author and CEO of Stratabeat. His recently published book is Rethink Lead Generation: Advanced Strategies to Generate More Leads for Your Business. He is also a speaker and CEO of Stratabeat, Inc, an agency that uses an approach based on neuroscience, psychology and behavioral science to drive leads and revenue growth for B2B companies. Stratabeat's services include marketing strategy, branding, web design, SEO, content development, content marketing, ABM, behavioral analytics and conversion optimization. Prior to joining Stratabeat, Tom secured a variety of Fortune 100 clients (including...

Stephan Bajaio talks with Jason Barnard about supply & demand of the SERPS. Stephan Bajaio is an entrepreneur, marketer, innovator, seasoned global speaker, insightful leader, global brand consultant, passionate podcaster, webcaster, with over 15 years of experience in search engine marketing with a focus on search engine optimization (SEO). He is currently the chief marketing officer at TurnoverBnB. Special notice: this episode starts with a short conversation with Anton Shulke, who was at that time in Kyiv in the middle of the Russian invasion of Ukraine. It ends with an appeal for help and support for Ukraine. In an Economics mindset, supply...

Ian Anderson Gray talks with Jason Barnard about live shows for recovering perfectionists. Ian Anderson Gray is a motivational speaker, trainer, teacher and consultant who travels the world. He is the founder of Confident Live Marketing Academy, which teaches entrepreneurs how to successfully use live video to increase their influence, authority and revenue. And he also has a blog, Seriously Social, which is all about social media tools and live videos Live videos are incredibly powerful and helpful for three types of people (and you are probably in one of these groups). For beginners who don't feel comfortable and confident...

Judith Lewis talks with Jason Barnard about winning the linkbuilding game with data. Judith Lewis is the founder of Decabbit Consultancy and a conference speaker, digital marketing specialist, trainer, Search Awards Ambassador and Chocolate & Wine judge. She is an experienced online marketer who began her career in the industry in 1996. Like everyone else at the time, she learned through patient testing and experimentation how the various search engine algorithms work, especially the Google algorithm. She discovered her expertise in online marketing by combining her specialised studies in psychology with her programming experience. White hat, gray hat, and black hat…. You mi...

Brie Anderson talks with Jason Barnard about data driven SEO and always be testing. Brie Anderson works with companies around the world as a digital marketing analyst, strategist, speaker, lecturer and consultant. She is a tinkerer who began her journey by following her favorite bands on MySpace and learning to code at the age of 13. Brie now owns BEAST Analytics, a digital marketing consulting service, and writes for publications such as Moz and Search Engine Journal. Collecting and analysing data is fun, and it's paramount that you first set your goal - where to start and what to look for...