Shopify Masters
Ready to build your business, but not sure where to start? Shopify Masters gives you the real stories and strategies behind successful entrepreneurship. Each week, we talk with founders and e-commerce experts who have launched, grown, and scaled real businesses. Learn how to turn your first idea into a product, run ads that actually work, and find suppliers you can trust. Our guests share lessons learned so you can avoid common mistakes and move faster.
How Stratus Turned a $4000 Bet Into 10,000 Orders Shipped
Stratus CEO Ricky Jones turned a $4000 buy into a thriving ski brand—doubling revenue with passion, niche focus, and authentic community.
For more on Stratus and show notes click here.
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She Took 4 Months Off & GREW Monthly Revenue $10K+
Tique Chandler shares strategies that kept her honey business growing during maternity leave—from email automation to strategic delegation.
For more on Chandler Honey and show notes click here.Â
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How You Can Build an 8-Figure Influencer Marketing Strategy (That Actually Works)
Kopari’s VP built an eight-figure influencer strategy. Discover her strategy for creating content flywheels using long-term thinking over big budgets.
For more on Kopari Beauty and show notes click here.Â
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From Content Creator To Fashion Founder: How Allegra Shaw Built the Perfect White T-Shirt
Allegra Shaw built Uncle Studios into a seven-figure fashion brand through ethical practices, organic growth, and community trust.
For more on Uncle Studios and show notes click here.Â
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Your #1 Marketing Opportunity Is Sitting Right in Your Warehouse
Discover how packaging is your #1 marketing opportunity with 100% open rates. Learn from Arka’s founder how to turn every shipment into growth.
For more on Arka and show notes click here.Â
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How Issues Magazine Shop Raised $120K to Prove Print Isn’t Dead
Learn how Nicola Hamilton raised $120,000 for Issues Magazine Shop using alternative funding, dual business plans, and intuition over spreadsheets.
For more on Issues Magazine Shop and show notes click here.Â
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How D'IYANU Built a Multimillion-Dollar Brand While Staying True to West African Roots
D’IYANU’s founder built a multimillion-dollar African-inspired fashion brand by bootstrapping, taking bold risks and mastering Facebook ads.Â
For more on D'IYANU and show notes click here
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How This 19-Year-Old College Student Outsmarted the Entire Grocery Industry
Odd Bunch founder Divy Ojha scaled from 87 to 100,000+ customers without VC funding by focusing on problem validation, lean operations and retention techniques.
For more on Odd Bunch and show notes click here.
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How Still Here Tailored Its Growth Without Outside Capital
Bootstrapped with $20K, Still Here grew from painted jeans to an eight-figure denim brand through grit, creativity, and discipline.
For more on Still Here and show notes click here
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How to Set Beauty Trends Before They Become Mainstream
NUDESTIX Cofounder Taylor Frankel built celebrity partnerships and scaled the beauty empire to 8-figures. Discover the unique equity deals, and authentic content strategy that helps them stay ahead and set the trends.
For more on NUDESTIX and show notes click here.Â
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The Solo Founder Who Did Everything Herself and Still Beat Beauty Industry Giants
DedCool founder Carina Chaz built a multimillion-dollar fragrance empire as a solo founder. Learn her strategies for bootstrapping growth alone and understanding when to seek outside investment.
For more on DedCool and show notes click here.Â
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How to Build Your First Retail Store and Scale to More
Bluboho grew from kitchen parties to six retail stores through human connection, customer intimacy, and strategic location planning. Today, it’s one of Canada’s most successful independently owned jewelry companies.
For more on Bluboho and show notes click here.Â
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How Two Founders Turned Curation Into a Competitive Edge
Goodee’s founders built a global home goods marketplace with purpose, curated design, and a 4.5% return rate by helping customers buy better.
For more on Goodee and show notes click here.
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How to Scale Your Business From $4,000 to $1M in Revenue
Three Ships grew from $4,000 to $1M revenue in four years. Learn how the founders used retail partnerships, rebranding, and funding tactics to grow a beauty brand in a saturated market.
For more on Three Ships and show notes click here.Â
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Turning Followers into Retailers: Clubhouse Skin’s Social-First Strategy
How Clubhouse Skin disrupted men’s skin care with bold design, clean formulas, and a transparent launch that turned followers into retail partners.
For more on Clubhouse Skin and show notes click here.
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From 200 Rejections to Industry Game-Changer: How Knix Rewrote Women’s Marketing
Knix founder Joanna Griffiths revolutionized women’s underwear marketing with real bodies, authentic stories, and customer-first innovation.
For more on Knix and show notes click here.Â
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Kitchen-to-Global Brand: Lhamour's Journey That Changed Mongolia Forever
Khulan Davaadorj turned her battle with eczema into Mongolia’s first organic skin care brand, creating jobs for herders and transforming local communities.
For more on Lhamour and show notes click here.Â
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Why This Michelin Chef Quit Momofuku & Alinea to Build His Million-Dollar Startup
Wallace Wong built Spatula Foods through strategic networking. Discover how he went from Michelin restaurants to 2M+ followers, and learn his breakthrough mindset.
For more on Spatula Foods and show notes click here.Â
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Shaking Up Sparkling Water: Aerflo’s Path From Idea to $10 Million Raise
How Aerflo disrupted sparkling water with portable design, sustainable refills, and a cofounder duo solving big problems with bold ideas.
For more on Aerflo and show notes click here.
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How To Create A Viral Product And Sell Out Over 30,000 Units
Jaxon Lane built a men’'s skin care empire through innovation and strategic PR, earning organic celebrity endorsements from Nick Jonas and Niall Horan.
For more on Jaxon Lane and show notes click here.Â
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What a Near-Bankruptcy Taught These Founders About Growth and Grit
Jaz Fenton and Jamil Bhuya of Otherhalf Studio share lessons on design, resilience, and building businesses as partners in work and life.
For more on Otherhalf Studio and show notes click here.
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Too Late to Start? Not for the Founder of This $1 Billion Brand
HexClad CEO Danny Winer shares how he built a $1 billion brand with smart innovation, team culture, and a late-in-life leap into entrepreneurship.
For more on HexClad and show notes click here.
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From Zero to 1 Million Orders—Dossier’s Blueprint for Democratizing Luxury
Learn how Sergio Tache built Dossier into a million-order fragrance empire by making luxury perfumes affordable for everyone.
For more on Dossier and show notes click here.Â
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Lessons from Copper Cow Coffee’s $10 Million Success
Debbie Wei Mullin scaled Copper Cow Coffee into top retailers by combining bold flavor, cultural storytelling, and a mission-driven supply chain.
For more on Copper Cow Coffee and show notes click here.
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How a Simple Message and Smart Ops Built a $150 Million Brand
How did a simple t-shirt brand built on optimism grow into a $150 million business? Life Is Good president Tom Hassell shares how the company reshored production, adopted print-on-demand, and stayed committed to purpose-driven growth.
For more on Life Is Good and show notes click here.
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Liquid Death’s $1 Billion Anti-marketing Strategy
Andy Pearson, VP of Creative at Liquid Death, reveals how humor built a $1 billion brand. Discover his anti-marketing strategy and how to use humor in business.
For more on Liquid Death and show notes click here.
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The Marketing Strategy That Transformed One Trainer’s Career Into Two Thriving Businesses
Learn how celebrity trainer Kirsty Godso built trust with A-list clients like Olivia Rodrigo, Hailey Bieber, and Kaia Gerber. Plus, discover how she launched Made Of protein without paid ads, using authentic marketing strategies anyone can apply.
For more on Made Of and show notes click here.Â
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How Undefined Beauty Grew From Solo Startup to Major Retail Shelves
Dorian Morris built Undefined Beauty into a national retail brand without investors, relying on her industry expertise, community insight, and bold pivots. By staying self-funded and mission-driven, she proved that inclusivity and smart strategy can scale on her own terms.
For more on Undefined Beauty and show notes click here.
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How One Brand Made Sephora Create an Entirely New Product Category
Dr. Julie Chung and Kent Yu founded T3, becoming the first electrical tool sold in Sephora stores by repositioning hair dryers from appliances to premium beauty products worth $200.
For more on T3 and show notes click here.Â
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How To Start A Niche Clothing Brand While Building Community
Dani Noguera left the music industry with no fashion experience and launched Grin27, a cycling brand rooted in purpose and inclusion. He shares how cold emails, beginner-friendly rides, and staying true to his vision helped him carve out a new lane for his business.
Watch the full video interview on YouTube!
For more on Grin27 and show notes click here.Â
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From Zero to Category Leader in 15 Months
Former beauty exec William Smolen turned a personal need into a business opportunity—creating the pet wellness category and scaling WagWell into a leader in just 15 months.
For more on WagWell and show notes click here.
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Why Justin Bieber & Louis Vuitton Want Rocky’s Matcha
Rocky Xu built Rocky's Matcha from a flea market popup to LA's most coveted brand while working full-time. Learn his best strategies for success.
Watch the full video interview on YouTube!Â
For more on Rocky's Matcha and show notes click here.Â
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How Guru Became North America’s Leading Organic Energy Drink Brand
Guru Energy built customer loyalty and beat major competitors by understanding customer profiles in a crowded market and activating a unique influencer strategy.
For more on Guru Energy and show notes click here.Â
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Million-Dollar Marketing Ideas More Businesses Need to Use
Explore how Sock Candy’s unique marketing strategies, from Reddit to Meta ads, boost sales. Learn how to implement creative growth tactics for your brand.
For more on Sock Candy and show notes click here.
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Building an Olive Oil Brand That Farmers Trust and Shoppers Love
After discovering women-led farms were under-represented in the olive oil industry, Sarah Vachon launched Citizens of Soil to support small, family farms and deliver refillable, premium oils. Her journey from side hustle to premium grocers shows how curiosity and purpose can power a standout brand.
For more info on Citizens of Soil and show notes click here.
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How Uprisers Uses Partnerships to Scale Community Storytelling
When Michelle K. Hanabusa started making t-shirts to celebrate immigrant stories, she didn’t expect to spark a movement. Here’s how she grew Uprisers into a purpose-driven streetwear brand that partners with national retailers and powers community change.
For more on UPRISERS and show notes click here.
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Behind the Seams: Growing a Bridal Fashion Brand Without Investors
Gaby Bayona, founder of Truvelle, scaled her bridal fashion business from a home-based sewing studio into four successful brands and retail stores—all while keeping production local and sustainable.
For more on Truvelle and show notes click here.
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How to Raise $1 Million Before Your Final Product Even Exists
Evan Quinn and his cofounders run one of the nation’s leading non-alcoholic beverage brands. Before going to market, the cofounders raised their first million dollars, turned feedback from investors into product improvement, and used their MBA network to refine the business strategy.
Watch the video interview on YouTube here.Â
For more on Hiyo and show notes click here.
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What Founders Can Learn From Togethxr’s Bet on an Underserved Market
Togethxr is rewriting the playbook for women’s sports media with storytelling, viral merch, and brand partnerships that drive real impact.
For more on Togethxr and show notes click here.
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Use Strategic Debt to Grow an 8-Figure Company
Bala used smart debt strategies to scale its innovative fitness brand, maintain inventory, and fund product development without venture capital constraints.
Watch the video interview on YouTube here!
For more on Bala and show notes click here.
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