Rainmaker Fundraising Podcast

40 Episodes
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By: Andrew Olsen, CFRE and Roy Jones, CFRE

Andrew Olsen, CFRE and Roy Jones, CFRE have 50+ years of combined nonprofit leadership experience and have jointly raised nearly $1 Billion in charitable gifts. In this podcast, Andrew and Roy interview high-level leaders from across the sector to bring you high impact insights and guidance to help you lead successfully and execute effectively.

A Journey Into Generosity
05/22/2025


What does it take to be a great fundraising organization?
02/19/2025


The Rise of Sustainable Giving
02/04/2025


Digital Storytelling for Nonprofits
12/19/2024


Major Gift Fundraising as a Trade
12/03/2024


Embracing Failure: Learning from Setbacks
10/23/2024


PR and Fundraising: Working Together to Raise Your Profile and Revenue
10/07/2024


Nonprofit Institutional Rot, with Jim Langley
09/07/2024


Generous Relationships Are Key to Major Gift Success
09/03/2024


Nonprofit Failures with Erik Tomalis
07/09/2024


Exploring Failure with Clay Buck
06/25/2024


The Biggest Hiring Mistakes Leaders Make
06/12/2024


Crisis Fundraising Lessons from the Front Lines
04/01/2024


Transforming a fundraising program
03/20/2024


Do this one thing to integrate brand and fundraising effectively
02/05/2024


The future of fundraising is relational
01/10/2024


Know Your Calling. And Do It.
09/19/2023

Tracy Thomas is a rabblerouser. A change leader. A force.  She’s also a loving mom, a caring wife, and a committed believer.  Tracy and I sat down to have a frank and honest conversation about what it’s like to be a woman in executive leadership in the nonprofit sector.  As Senior Vice President of Advancement […]


Why Soliciting Asset-based Gifts is Essential to your Nonprofit's Success
08/27/2023


Creating the Perfect Donor Communication
07/24/2023


Rethinking Nonprofit Marketing
07/05/2023


Nonprofit Digital Strategies for Growth
03/06/2023


How to build a THRIVING nonprofit culture
02/23/2023


YES! There IS a better way to fundraise
02/09/2023


2023 Fundraising Trends & Predictions
01/04/2023


The Nonprofit Generosity Crisis
11/14/2022


Increasing Mission Impact
11/04/2022


How one charity achieves 98% retention
09/28/2022


Farming and Fundraising
09/06/2022

Over my 25-year fundraising career I’ve often heard it said, “fundraising is like farming — you plant the seed, allow time to take hold, and then eventually reap the harvest.” But as Joel Eaton, Founder of Preface and I discussed, there are a multitude of other ways that fundraising and farming are similar. In this […]


Infusing B-School Thinking into Nonprofits
08/05/2022

“If we believe so much in our missions and what we’re trying to accomplish, we have a moral obligation to provide the time and space for our employees to get the continuing education necessary to be the best they can at their jobs.” I loved this quote from Andrew McIndoe, Vice President at The Heritage […]


Nonprofit F-Words
07/07/2022

If you’ve spent any time at all in the nonprofit sector, you know there are some subjects that are taboo. Some subjects that are difficult to discuss in public spaces, and others that are purely unpopular.  Our guests today refer to those topics collectively as “Nonprofit F-Words.”  No, not THAT F-Word. I promise.  In this […]


Gift Planning and Donor Legacies
06/02/2022

Gift planning and legacy giving conversations don’t just have to be about death and mortality. In fact, they can and should be beautiful conversations about how donors can care for the long-term needs of their families, AND, how they can make significant impact for the causes they care most about.  Kristi Brennan, Chartered Advisor in […]


The Truth About Leading Change
04/25/2022

Everyone pretty much everywhere is talking about change right now. Coming out of the COVID-19 pandemic, change seems to be the word of the day. And if you’re not talking about change, you might be talking about transformation. That’s just bigger change, right?  What so many of us get wrong about change and transformation efforts […]


Social Media Strategy, with Julia Campbell
04/14/2022

What’s the role of social media in today’s nonprofit landscape?  Why do you need to think about social media within the broader context of your overall marketing and fundraising strategy, instead of as a stand-alone effort?  Should social media replace your other marketing tactics, or should it augment your existing plan?  How should your nonprofit […]


Your Path to Nonprofit Leadership
03/22/2022

Dr. Patton McDowell has spent his entire professional career leading organizations and developing high-performing leaders across the nonprofit sector.  You might have caught my conversation with Patton a few weeks ago on his show, Your Path to Nonprofit Leadership. If you didn’t, you should check it out. We had an in-depth conversation on the impact […]


Using behavioral research to shape your marketing and fundraising
03/14/2022

Katie Lord is Vice President of Nonprofit Development at Proof Positioning, a market research company that uses emotional research to better understand donors and motivate them to act for nonprofits.  Katie and I talked recently about the disconnect between marketing and fundraising in nonprofits, as well as the impact of behavioral economics and emotional research […]


Culture Drives Philanthropy
03/10/2022

Jenny Soderholm has invested her entire career in healthcare philanthropy. As Chief Development Officer at Children’s Minnesota and President of Children’s Minnesota Foundation, Jenny is focused on fostering a broad and deep culture of philanthropy that advances her organization’s ability to serve more children and families across Minnesota.  As we talked recently, Jenny shared some […]


Overflow(ing) with generosity
02/28/2022

What does a Bay Area pastor know about nonprofits and charitable giving?  Turns out he knows quite a lot.  At least if that guy is Vance Roush.  Vance is Founder of Overflow.co, a platform created to help unlock generosity across the globe.  Overflow is a platform that helps generous individuals give to charities and ministry […]


Embracing a fundraising mindset
02/14/2022

Do you have a theology of fundraising?  This was a fascinating question that Michael Mitchell posited on the show recently, and it led to a great conversation about what’s really important in our craft.  Michael is Director of Development and Discipleship at Christian Alliance for Orphans (CAFO).  In our conversation, Michael talked a lot about […]


Food Bank fundraising with Rebecca Hendrix
02/07/2022

Rebecca Hendrix is Chief Development Officer at Food Bank of Northeast Arkansas. She joined us on the podcast recently to talk about food bank fundraising, engaging donors throughout the COVID-19 pandemic, and how to deal with the various challenges facing the nonprofit sector today.

Some of the highlights from our conversation include:

Understanding the complexity and challenges that arise with engaging donors in a purely virtual environment Navigating crises at your organization and caring well for your people in the process Helping fundraisers balance the desire to remain remote with the need to engage directly and deeply with...


Passion for your mission drives success
01/31/2022

Kevin Feldman is Director of Development at The Salvation Army, Lake County, Indiana. He also advises small and emerging nonprofits on all things fundraising-related. 

Kevin also runs a one-person development shop and has spent years fine-tuning his approach to donor engagement and fundraising. 

We sat down recently to discuss the state of fundraising amidst the COVID-19 pandemic and how that’s changing the nonprofit landscape. Kevin had some great insights about the work and how we ought to be thinking about it. Here are some of the key insights we discussed:

The number one factor in driv...