The Email Marketing Show

40 Episodes
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By: Email Marketing Heroes

The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog post at EmailMarketingHeroes.com. => Get your free DAILY email marketing lessons direct to your email inbox at...

365 Email Story Ideas In 180 Seconds
#275
Last Wednesday at 12:00 AM

 The Fastest Trick to Never Run Out of Email Content Again

Ever felt that sinking feeling when you sit down to write an email… and your brain goes blank? Like, total ghost town upstairs? No stories. No spark. Just the blinking cursor mocking you? 

What if you could get a new, juicy, relatable story idea every single day, without racking your brain or digging through dusty old memories?

Let’s dive into a mind-blowing hack that can give you 365 story ideas in less time than it takes to boil an egg. (No, seriously, just t...


12 Ways to Make Money from An Email List
#274
07/30/2025

You’re Sitting on a Goldmine, Here’s How to Cash In!

You’ve heard it before: “The money’s in the list.” But what if we told you the money is actually in the wrong bloody place, and it should be in your pocket, funding your dream vacation, buying your kid’s dream bike, or finally letting you quit your 9-to-5?

If you’ve got an email list (or even just the start of one), you could be missing out on thousands of dollars. And no, you don’t even need your own products to start earning...


20 Years of Email Marketing Advice in 11 Minutes
#273
07/23/2025

Most people treat email like a checklist item. Write. Send. Hope. But what if the real power of email had nothing to do with luck, and everything to do with using a proven system?

Imagine sitting down with someone who’s spent two whole decades testing, tweaking, and perfecting email messages that people actually read, reply to, and buy from. That’s what this session gives you. It’s not theory. It’s not recycled advice. It’s real, battle-tested lessons from the front lines.

You’ll learn exactly what works and what doesn’t. You’ll hear wh...


Why 'Giving Value' Is Losing You Sales
#272
07/16/2025

Are your emails packed with tips, tricks, and value, and still not converting? 

You're not alone. Most coaches and experts are following outdated advice that sounds smart but secretly sabotages their sales. They’re giving away knowledge, building trust… and watching buyers slip through their fingers.

Here’s the truth: “giving value” can actually push people away from buying. But there’s a smarter, tested way to turn your email list into a revenue machine, without burning out or drowning in free content.

In this article, you’ll discover the exact method that turned a $27K c...


Want People to Buy From You Without Selling? Here’s How
#271
07/09/2025

What if we told you there’s a way to get people practically begging to buy from you, without you having to be pushy, salesy, or awkward? What if you could flip a switch and suddenly, people want what you’ve got so badly, they chase you?

Sounds like magic, right?

It’s not.

This one simple idea changes everything. And once you know it, you’ll never struggle to sell online again. It’s all about letting people experience what it’s like to work with you. And it works even if your audienc...


Starting Email Marketing – Here's What to Do
#270
07/02/2025

WARNING: This might completely change how you think about email marketing.

If you’ve ever stared at a blank screen thinking, What the hell do I even write? This is your wake-up call.

This isn’t another fluffy post about “providing value.” It’s the real, raw, sweaty-palmed guide to starting email marketing when you have no idea what you’re doing.

No buzzwords. No jargon. Just honest advice from someone who’s been where you are, overthinking every word, and scared to hit send.

Your first email doesn’t need to be perfect. I...


The #1 Reason Experts Stay Poor
#269
06/25/2025

You’re brilliant. You’ve spent years mastering your craft. You’ve taken the courses, built the website, posted on social media, and even started your own podcast.

You know you can change lives, so why are your bank statements still screaming struggle?

The truth is brutal: most experts stay poor. Not because they’re not smart. Not because they don’t care. Not because they aren’t amazing at what they do. They stay poor because they’re stuck, trapped in the middle of two totally different kinds of business models. And until you choose one, yo...


How I Turned Failing Emails into Profit
#268
06/18/2025

Ever sent an email, crossed your fingers… and got crickets?

No replies. No clicks. No sales. Just that awkward silence and the sinking feeling that your message missed the mark.

We’ve all been there. And it stings, especially when you know your offer is good. But what if I told you those flat, lifeless emails aren’t dead? They’re just sleeping. And with a few simple tweaks, you can jolt them awake and turn them into high-converting, profit-pulling machines.

In this episode, I roll up my sleeves and get hands-on with real ema...


The Downfall of Email Marketing
#267
06/11/2025

Is email marketing broken? Why are your subscribers ghosting you? And why do you feel like you’re yelling into a void every time you hit send?

It’s not your fault, and no, email isn’t dead. But the game has changed, and most people are playing it wrong. If you’ve ever run out of steam, struggled with ideas, or watched your sales slump despite your best email efforts, this is your wake-up call.

The old ways? They’re done. But there’s a new way forward, and this guide shows you exactly how to take...


Slash Your Marketing Costs
#266
06/04/2025

What if your biggest marketing win is the one you’re ignoring?

You post every day. You write clever captions. You run ads, make videos, speak at events… and still wonder, “Where are the buyers?”

Here’s the truth: most businesses waste time and money on stuff that looks good, but doesn’t sell. The hard part? Figuring out what’s working and what’s not.

But today, you’ll learn one simple trick that changes everything.

It’s sneaky. It’s smart. And it tells you exactly which parts of your marketing bring i...


23 Ways to Build Your List in Just 12 Minutes
#265
05/28/2025

Stop everything. Because what you’re about to read might just be the fastest, most practical guide to growing your email list that you’ve ever seen.

This isn’t another fluffy theory piece or recycled advice with zero real-world grit. This is a rapid-fire, high-impact list of 23 real, tested ways to get new people onto your email list. And here’s the wild part: all of it fits into under 12 minutes of content.

Yes. You read that right. Twenty-three high-leverage strategies. Twelve minutes of fire. Each idea is something you can take action on immediatel...


Coaches: Use A.I. to Write Your Emails
#264
05/21/2025

As a coach, your voice is your brand. 

Whether you're helping clients through transformation, strategy, or mindset work, your communication needs to sound like you, not like a templated AI assistant.

 But what if you could train A.I. to write your emails faster, better, and still sound authentically you?

That’s exactly what we’re diving into.

In this article, you'll learn how to turn A.I., specifically ChatGPT or any comparable tool, into a powerful writing partner that can handle your email marketing without compromising your personal style.

Use...


The Best Time of Day to Email Your Subscribers
#263
05/14/2025

Want more people opening your emails? Clicking your links? Buying your stuff?

It’s not just what you write, it’s when you send it.

If you send your email at the wrong time, even the best message can get buried. But hit the right time? And boom, your email’s the first thing they see. The one they actually open.

There’s one golden hour that changes everything, and we’re about to crack it wide open. 

Let’s dive into the real secret that makes your emails get seen, read, and lov...


I Sent An Email Every Day For 5 Years. This Is What Happened...
#262
05/06/2025

What happens if you send an email every single day for over 10 years?

People think it’s crazy. They say you’ll burn out, annoy everyone, or run out of things to say. But I did it anyway, seven days a week, no breaks, and the results shocked me.

I made millions. Built a loyal audience. And turned email into my biggest growth engine.

But more than that? People missed my emails when I skipped a day. They felt like they knew me. And that changed everything.

Here’s what really happen...


How Benita Made $20,000 in Just ONE Launch
#261
04/30/2025

Writing emails is one thing. Turning them into a $20K launch machine? That’s next level.

Benita Königbauer, a tax advisor and author, was stuck in the hustle—chasing clients, juggling work, and hitting a ceiling. Her business depended on her constant presence, and when life got hectic, income dropped.

But in just a few months, Benita flipped the script. She ran a single, strategic email launch that brought in over $20K—no ads, no big list, no burnout.

Here’s how she did it, and how you can too.

If you wa...


The ONE Way to Grow Your List as Big As You Want
#260
04/23/2025

Imagine a magic machine. 

You drop in $100 on one side, and boom, a $1,000 pops out the other. 

Would you stop at one hundred bucks? Of course not. You’d pour in every dollar you could get your hands on. 

It’s not a dream. It’s not a gimmick. It’s a proven system that turns strangers into subscribers, and subscribers into sales on autopilot.

Keep reading, because today you're going to discover the one email marketing secret that unlocks infinite growth.

Useful Episode Resources

FREE list of the top...


Copy This Welcome Email Sequence That Makes Sales (Email Copywriting Masterclass)
#259
04/15/2025

Hold up! Your welcome email might be losing your sales!

Yep, while most people are out here telling their rags-to-riches story and showing off their shiny success, smart marketers are doing something way better… and it’s working like crazy. 

If you want a welcome email sequence that gets read, builds trust, boosts deliverability, and makes sales, this is the guide you need. And it’s all packed into just five simple emails.

Let’s break it down step by step so you can copy it and get results fast.

Useful Episode Reso...


GDPR Compliant Email Marketing - What You Need to Know
#258
04/09/2025

Let’s be honest, nobody wakes up excited to read about GDPR.

It sounds like one of those soul-draining regulations made by a group of grumpy, bearded men in a dimly lit room, plotting ways to make online marketing harder.

But here’s the real deal: GDPR isn’t here to ruin your business. It’s here to stop those annoying spam calls, dodgy emails, and creepy messages from companies you’ve never even heard of.

And guess what? If you’re already running a decent email marketing strategy, you’re probably following most of the GD...


AI Writes $Million Emails for Maggie Giele (Steal This Strategy)
#257
04/03/2025

Imagine waking up to find that AI has written high-converting, revenue-generating emails for you... without you lifting a finger.

Sounds like a futuristic dream, right? Well, for Maggie Giele, it’s already a reality.

AI isn’t just a buzzword in business anymore, it’s a full-blown game-changer. And today, we’re pulling back the curtain on how she’s using it to scale faster, work less, and bring in massive profits

Steal these strategies for yourself because AI isn’t the future. It’s happening right now.

Useful Episode Resources

FREE li...


10 Creative Lead Magnet Ideas That Bring in Buyers
#256
03/26/2025

So you’ve been told to create a lead magnet.

You’ve spent hours putting together a free guide, a checklist, or a PDF. And what happens? A flood of new subscribers! But then… crickets.

They never buy.

Here’s the brutal truth: Most lead magnets attract freebie seekers, not actual buyers.

But what if your lead magnet could do more? What if it could bring in people who are already in the mindset to spend money?

That’s exactly what we’re diving into today: 10 creative lead magnet ideas design...


How to Use Storytelling in Your Emails to Get a 22% Higher Open Rate
#255
03/19/2025

If you're tired of sending emails that get ignored, you’re not alone.

The inbox is a battlefield, and grabbing attention is harder than ever. But what if there was a simple trick that could make people want to open your emails? And not just open them - read them, click on them, and actually buy from them?

The secret? Storytelling.

Yes, using stories in your emails can boost open rates by 22% and increase click-through rates by up to 37%. The best part? You don’t need to be a professional writer or a natu...


From Burnout to Breakthrough: How Valerie Francis Built a Scalable Author Business
#254
03/12/2025

Writing books is hard. But turning writing into a full-time business? That’s a whole new level of challenge.

Valerie Francis, a professional novelist and literary editor, was trapped in a cycle that many creatives know too well- exhaustion, burnout, and the constant struggle to scale.

She loved working one-on-one with writers, but the work wasn’t sustainable. Every dollar she earned was tied to her being present, and when life threw curveballs, everything ground to a halt.

That’s when Valerie decided to change the game. In less than a year, she transf...


3 Lead Magnets You MUST Have (Get More Leads That Actually BUY!)
#253
03/05/2025

Are your lead magnets actually bringing in BUYERS, or just a bunch of freebie seekers?

If you’re stuck with an email list full of people who never open their wallets, chances are you’re using the wrong type of lead magnet. And that’s killing your sales.

In this week's episode of The Email Marketing Show, we’re diving into the three essential types of lead magnets you MUST have if you want to attract, nurture, and convert real buyers - not just people who love free stuff.

Most businesses only use one type...


The Affiliate Marketing Playbook: How to Make Sales Without Annoying Your List
#252
02/26/2025

Affiliate marketing is one of the easiest ways to generate income from your email list - without creating your own products, handling customer service, or even making a single sale yourself. But there’s a problem.

Too many people do it wrong.

They bombard their audience with spammy links, promote shady products, and burn trust faster than a bad marketer burns through ad spend.

If you’ve ever thought, “I don’t want to sound too salesy,” or “I don’t want my audience to feel like I’m just pitching them,” then you’re in the righ...


Webinars That Sell: Insider Secrets from Jason Fladlien
#251
02/19/2025

🚀 Want to turn your webinars into sales machines? You’re in the right place.

Jason Fladlien—one of the most successful webinar experts in the world—sat down with Kennedy to break down what’s working right now in the world of webinars.

From crafting irresistible offers to nailing the perfect pitch, Jason shares the insider secrets that have generated over a quarter billion dollars in webinar sales.

If you’ve ever wondered why some webinars flop while others create massive sales surges, keep listening.

Jason is about to pull back the curtain o...


7 Types of Social Proof - You Using These To Make Sales?
#250
02/12/2025

Imagine this: You’re scrolling through your inbox, bombarded with emails trying to sell you something.

Most get ignored. But then - bam! - one grabs your attention.

It feels different. It feels trustworthy. Why?

Because it leverages social proof in a way that doesn’t feel slimy or desperate.

Social proof is the secret sauce that makes people trust you, believe in your offer, and, most importantly, buy from you. And if you’re only using testimonials in your email marketing, you’re leaving massive money on the table.

So, le...


How to Use 'Memory Craving' to Make Your Offers Irresistible
#249
02/05/2025

Imagine if your audience couldn’t stop thinking about your offer.

If they felt an emotional pull so strong, they craved it - like a favourite childhood dessert or the first thrilling rush of a rollercoaster ride.

This is the power of Memory Craving: a psychological trigger that makes people deeply desire something because it reminds them of a past experience they want to relive.

It’s the same reason people reconnect with high school sweethearts, why a certain song can bring tears to their eyes, and why they keep going back to a br...


From Email Burnout to 10X Sales: How Karishma Transformed Her Marketing in Record Time
#248
01/29/2025

In the fast-paced world of online business, it’s easy to get stuck in the grind.

For Karishma Maini, a performance elevation coach with clients across 15 countries, email marketing felt like an endless uphill battle. She was burnt out, spending hours crafting emails that didn’t deliver results, and feeling discouraged by dwindling engagement.

But when she discovered a fresh approach, everything changed. I

In record time, Karishma went from frustration and fatigue to achieving an astonishing 10X increase in sales. Here’s how she did it - and how you can, too.

...


Consulting Session: How Can A Membership Site Owner with 1 Million Followers Turn Her Content Into Sales?
#247
01/27/2025

How Can A Membership Site Owner with 1 Million Followers Turn Her Content Into Sales?

It sounds like the dream: over 1 million followers across YouTube and Instagram, a treasure trove of high-value content, and a thriving multi-six-figure membership site. But for Emma Walker, a Barcelona-based entrepreneur and English pronunciation expert, there was a gap she couldn’t ignore: despite all her success, she wasn’t fully leveraging her content to drive sales.

In this consulting session, we uncover why even successful content creators struggle to monetize their platforms—and the simple strategies Emma learned to turn her au...


3 Buyer Triggers You’re Ignoring (And How They’re Killing Your Sales!)
#246
01/22/2025

When it comes to making sales, the secret lies not just in what you sell but in how you position it.

Whether you're a marketer, entrepreneur, or business owner, understanding why people buy can make or break your success. In this week's episode, we’ll uncover the three critical buyer triggers that influence decisions - time to results, effort required, and likelihood of success - and how ignoring them can stop your sales in their tracks.

Get ready to transform your approach and create offers that buyers can’t resist!

Useful Episode Resources

<...


How Liz Wilcox Used One-Word Subject Lines to Skyrocket Her Membership to $600k
#245
01/15/2025

What if one tiny tweak could transform your email game and boost your business?

Liz Wilcox, a self-proclaimed email marketing nerd and the mastermind behind a $600k membership program, discovered the power of one-word subject lines - and the results were extraordinary.

In this article, we’ll dive into her bold strategy, her mindset shifts, and her unconventional approach to business success.

Useful Episode Resources

FREE list of the top 10 books to improve your email marketing

If you want to write better emails, come up with better content, and mo...


7 Email Hacks You’re Missing (And One Nobody Talks About!)
#244
01/08/2025

Hack #1: Separate Thinking from Writing

Writing emails can feel overwhelming, but it doesn’t have to be. The trick? Don’t do all the heavy lifting at once. Instead, separate the “thinking” stage from the “writing” stage. Sit down and brainstorm a bunch of email ideas ahead of time. Think about your product, the problems it solves, your own credibility, and even funny or personal stories from your life. When it’s time to write, you’ll already have a stack of ideas ready to go. Easy!

Picture this: you’re staring at a blank page. Frustrating...


Consulting Session: From Full-Time Teacher to Fitness CEO: How to Build a Business with Zero Free Time!
#243
01/06/2025

Have you ever wondered how someone can build a successful business while juggling a full-time job, two kids, and a dog? It sounds impossible, doesn’t it? But today, you’ll discover the secrets behind making it happen. Meet Mel Bridger, a high school teacher by day and a thriving fitness and women’s health coach by… well, every other moment she can grab! If you're busy but dreaming big, this story is about to blow your mind.

Meet Mel: The Teacher Who Never Stops

Mel Bridger is not just a high school teacher; she’s also a w...


2025 Email Marketing Trends Revealed: AI Secrets, Sales Hacks, and What Could Kill Your Business!
#242
01/01/2025

The link I mentioned today is: https://emailmarketingheroes.com/28

Email marketing is about to change forever—and you need to know how. Imagine staying one step ahead of everyone else, crafting emails that dominate inboxes, and using cutting-edge tools to skyrocket sales. That’s exactly what this guide will do for you. From AI breakthroughs to the sneaky trends that could tank your business, we’ve got it all. Grab your coffee and buckle up because this is the email marketing ride of the year!

The AI Revolution: How Smart is Too Smart?

Artifi...


How Can I Use A/B Testing To Improve My Email Marketing Results?
#241
12/25/2024

Do you want more people to open, click, and buy from your emails? 

This week, the spotlight is on A/B testing and how we can use it to improve our open rates, clicks and conversions so that we can maximise the sales from our email marketing.

Let’s do this!

Useful Episode Resources

FREE list of the top 10 books to improve your email marketing

If you want to write better emails, come up with better content, and move your readers to click and buy, here's how. We put tog...


What’s The Most Effective Way To Nurture Leads Through Email?
#240
12/18/2024

With the rise of new channels and platforms, from SMS to WhatsApp - email is still the highest performing revenue generator. 

But the important question: how do you take your subscribers and nurture them right through to becoming customers?

That’s exactly what we’ll be talking about in this episode - let’s dive in!

Useful Episode Resources

FREE list of the top 10 books to improve your email marketing

If you want to write better emails, come up with better content, and move your readers to click and buy, he...


Consulting Session: Growing a Community Business in B2B
#242
12/16/2024

Listen in to this coaching session where I give Tony Lockwood personal advice on how he can grow his community-based business in the B2B space.


How Do I Write Email Copy That Sells Without Being Pushy?
#239
12/11/2024

Do you want to make more sales with your emails without coming across as pushy or salesy?

It’s a big challenge most email marketers face so in this episode, we’re diving into how to strike the perfect balance of enthusiasm, authenticity, and simplicity so that you can send more emails and make more sales.

Let’s do this!

Useful Episode Resources

FREE list of the top 10 books to improve your email marketing

If you want to write better emails, come up with better content, and move your reader...


How To Get Back On The Email Wagon When You Fall Off (Back To School Edition)
#238
12/04/2024

Falling off the email marketing wagon happens to the best of us. 

Whether life got busy, a launch took up your focus, or you just fell out of the habit - it happens. And if your list hasn’t heard from you in a while, it’s tempting to wait for the “perfect” moment to restart (eg. Monday, the start of the month, or some other arbitrary milestone) 

But the truth is, the best time to reconnect with your audience is today.

In this episode, we’re diving into how to restart your email market...


How Do You Get Your Customers To Buy And Buy Again?
#237
11/27/2024

Ready to tackle one of the biggest challenges in the world of online business?

With rising ad costs and stiff competition for new leads, maximising the lifetime value of every customer is more important than ever.

Let’s take a deep dive into how we can turn new customers into repeat customers that keep coming back for more and more.

Useful Episode Resources

FREE list of the top 10 books to improve your email marketing

If you want to write better emails, come up with better content, and move your re...