Technology of Beauty
Renowned plastic surgeon and aesthetics industry entrepreneur, Dr. Grant Stevens, brings you The Technology of Beauty — your new source for the very latest in aesthetic technology. On this podcast, Dr. Stevens will give listeners a look into his world, through exclusive interviews with the doctors, founders, inventors, and scientists who are shaping the future of aesthetics. Subscribe now and don't miss an episode!
Ep. 192 - Marcille Pilkington on Driving Regenerative Breakthroughs with Nanofat Technology

From the operating room to the research lab, fat is proving to be a game-changer in medicine and beauty. In this episode of The Technology of Beauty, Dr. Grant Stevens sits down with Marcille Pilkington, Owner & CEO of Tulip Medical Products, to explore how nanofat is revolutionizing both aesthetic treatments and regenerative care.
Marcille shares the unexpected origin of Tulip—from its Parisian inspiration to its rise as a global leader in fat transfer technology. She dives into the mechanics and science behind nanofat, explaining how the company’s innovations allow for delicate, cell-rich injections that are tran...
Ep. 191 - Zubin Meshginpoosh on Building a Path to Better Medical-Grade Skincare

When it comes to cutting-edge skincare, few companies are as rigorously science-backed as Senté. In this episode of The Technology of Beauty, host Dr. Grant Stevens welcomes Zubin Meshginpoosh, President & COO of Senté, to discuss the fusion of pharmaceutical innovation and aesthetic medicine.
Join us as Zubin walks us through the origin of Senté’s hero molecule — a heparan sulfate analog engineered to deliver therapeutic results through topical application. From calming inflammation and reducing pigmentation to helping patients with rosacea, this biotech-driven approach is delivering results that rival prescription-grade solutions.
Tune in to gain insight into Se...
Ep. 190 - Geoff Trenkle on Crafting a Patient-Centric, Scalable Healthcare Model

How do you scale a medical practice without sacrificing patient care? In this episode of The Technology of Beauty, Dr. Grant Stevens sits down with Dr. Geoff Trenkle, Founder & CEO of LA ENT, to explore the entrepreneurial blueprint behind one of Southern California’s fastest-growing ENT groups.
From launching 14 clinics in under a decade to embracing innovative audiology solutions, Dr. Trenkle reveals how he’s crafting a scalable, patient-first model with venture capital backing—and why his mission is to preserve the spirit of private practice.
Dr. Trenkle shares his journey from a single-location ENT practi...
Ep. 189 - Candace Crowe on Elevating Patient Engagement Through Visual Storytelling

Your Before & After gallery is one of the most powerful marketing tools in your practice. Is it telling the right story?
In this episode of The Technology of Beauty, Dr. Grant Stevens sits down with Candace Crowe, Founder and CEO of BRAG Book, to discuss the evolution of aesthetic marketing and the critical role that visual storytelling plays in patient decision-making.
Candace shares the journey behind BRAG Book, a purpose-built software designed to help aesthetic practices take control of their Before & After galleries. With features like image quality scoring, SEO optimization, customizable watermarks, and a...
Ep. 188 - John Oakley on Redefining Hair Loss Solutions with Dual-Wavelength LED Therapy

Can a cap that emits specific light wavelengths truly reverse hair loss?
In this episode of The Technology of Beauty, Dr. Grant Stevens sits down with John Oakley, CEO of REVIAN, to explore how their patented dual-wavelength LED therapy is transforming hair restoration. Unlike traditional laser devices, REVIAN’s lightweight, cordless cap uses both 620nm and 660nm light to stimulate nitric oxide production, reduce inflammation, and block DHT—all essential to regrowing thicker, healthier hair.
With over 60 patents and clinical data showing significantly greater efficacy than competing therapies, REVIAN is leading a new wave in non-i...
Ep. 187 - Ahmed Zobi on Transforming Autologous Fat Processing in Aesthetics and Beyond

Fat grafting is evolving—faster, cleaner, and more effective than ever before. Could a new fat-processing device reshape the future of regenerative beauty?
In this episode, Dr. Grant Stevens interviews Ahmed Zobi, CEO of Syntr Health Technologies, about a revolutionary advancement in autologous fat processing. Born from a university research project and fueled by personal motivation, Syntr’s rotor-based microfluidic system is the first FDA-cleared device of its kind to be used in a human clinical trial for facial fat grafting.
Ahmed explains how this cutting-edge, closed-system platform delivers highly viable fat cells for safer, clea...
Ep. 186 - Thomas Hitchcock on Reimagining Skincare by Rebalancing the Skin Biome

What if the secret to better skin isn’t what you put on, but what already lives there? In this fascinating episode, Dr. Grant Stevens sits down with Thomas Hitchcock, Ph.D., the Chief Innovation Officer at Revance, for a deep dive into the overlooked world of the skin microbiome.
Sharing his unique path from a background in genetics and fine arts to pioneering work in tissue engineering, and ultimately, to leading skin health innovation in aesthetics, Thomas unpacks the science behind Biojuve, a revolutionary skincare platform built around live microbes designed to rebalance the skin biome for...
Ep. 185 - Dr. David Kirn on Optimizing Fat Grafting Efficiency with a Game-Changing Device

Can one device transform the future of fat grafting? Join Dr. Grant Stevens on this compelling episode of The Technology of Beauty as he welcomes Dr. David Kirn, the innovative mind behind the Orchid device—a cutting-edge, all-in-one system engineered to simplify and optimize the fat grafting process. Designed with both efficiency and predictability in mind, Orchid enables surgeons to harvest, purify, and re-inject fat using a completely mechanical, self-contained system that eliminates the need for centrifuges, decanting, or a complex setup.
In this episode, David explains how his years in aesthetic surgery and a longstanding frustration wi...
Ep. 184 - Live from AIS 2025: Alon Bloomenfeld of Raziel Therapeutics

What if fat loss could be achieved without impacting metabolism? Recorded live at AIS 2025, Dr. Grant Stevens speaks with Alon Bloomenfeld, Executive Chair of Raziel Therapeutics, about a new class of injectable fat reduction—one that works locally, not systemically.
Unlike semaglutide or other metabolic treatments, this lipophilic compound directly destroys fat cells at the site of injection, offering a highly targeted, non-surgical solution for body contouring. With FDA Phase III trials underway, Bloomenfeld shares what sets this breakthrough apart.
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Ep. 183 - Live from AIS 2025: Shaping the Future of Aesthetics

Step inside The Aesthetic Society’s transformation as Dr. Grant Stevens hosts a special episode live from AIS 2025 in Austin, Texas.
Joined by Past President Dr. Kiya Movassaghi, Current President Dr. Tracy Pfeifer, and CEO Mark Theis, this powerhouse panel explores the strategic evolution of The Aesthetic Society — touching on rebranding, inclusive membership, and data-driven leadership.
From governance reforms to the creation of the Allied Pro tier and the reimagined "Aesthetic MEET" experience, discover how these visionary leaders are shaping the future of aesthetics.
» Apple Podcasts | https://podcasts.apple.com/us/podcast...
Ep. 182 - Live from AIS 2025: Daniel De Boer of Croma-Pharma

From the tennis court to the top of global aesthetics, Daniel De Boer’s journey is nothing short of remarkable.
In this episode of The Technology of Beauty, Dr. Grant Stevens welcomes Daniel to the show during the Aesthetic Innovation Summit in Austin, Texas. As a leader at Croma-Pharma, Daniel shares his professional evolution—from early roles at Galderma and Allergan to shaping the strategic global vision at his current venture.
Discover the unique challenges and opportunities of launching aesthetic products in the U.S., and hear firsthand what it takes to succeed in today’s dynami...
Ep. 181 - Live from AIS 2025: Joe Gasque of Medshift

What if you could secure financing for a six-figure aesthetic device in under 30 seconds?
In this episode of The Technology of Beauty, Dr. Grant Stevens sits down with Joe Gasque, CEO of MedShift, to explore how his company is transforming the business of beauty.
Recorded live at the Aesthetic Innovation Summit in Austin, Texas, Joe explains how MedShift is revolutionizing financing, streamlining practice operations, and building an Amazon-style marketplace for aesthetic providers.
With over $400 million now backing their initiatives, MedShift is empowering practices and manufacturers alike with unmatched agility and technology. Don’t miss...
Ep. 180 - Live from AIS 2025: Caro Van Hove of Tiger Aesthetics

A new frontier in aesthetic medicine is emerging, built on adipose innovation. In this episode of The Technology of Beauty, Dr. Grant Stevens sits down with Caro Van Hove, the new CEO of Tiger Aesthetics, to discuss how the company is transforming the beauty landscape.
From strategic acquisitions to the launch of alloClae — an off-the-shelf structural adipose tissue product — Caro shares the vision behind a fully self-funded, vertically integrated business redefining what's possible in body contouring and beyond.
» Apple Podcasts | https://podcasts.apple.com/us/podcast/technology-of-beauty/id1510898426
» Spotify | https://open.sp...
Ep. 179 - Live from AIS 2025: Juan José Chacón of Motiva

The future of breast aesthetics is here — and it's smarter than ever. In this eye-opening episode of The Technology of Beauty, Dr. Grant Stevens welcomes Juan José Chacón, founder of Motiva, who shares the fascinating story behind his journey from Costa Rica to pioneering one of the most advanced breast implant technologies on the market — with biosensor integration providing real-time health insights. With a focus on innovation and a commitment to women’s health, Motiva is redefining the future of breast aesthetics and reconstruction.
» Apple Podcasts | https://podcasts.apple.com/us/podcast/technology-of-beauty/id1510898426
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Ep. 116 - Live from AIS 2025: Frank & Elizabeth Lista of MD Aesthetic Partners

Imagine a new path for aesthetic surgeons—one that empowers teams while putting doctors in control. In this compelling episode of The Technology of Beauty, Dr. Grant Stevens interviews Dr. Frank Lista and Elizabeth Lista, the father-daughter duo behind MD Aesthetic Partners. Broadcasting live from the Aesthetic Innovation Summit in Austin, TX, they share their vision for a doctor-led partnership model that challenges traditional private equity and redefines the future of practice ownership.
» Apple Podcasts | https://podcasts.apple.com/us/podcast/technology-of-beauty/id1510898426
» Spotify | https://open.spotify.com/show/0hEIiwccpZUUHuMhlyCOAm
» Recen...
Ep. 178 - Live from AIS 2025: Don Maree of AlumierMD

Can a skin care brand guarantee its products never end up on unauthorized websites? This one can.
Join Dr. Grant Stevens as he interviews Don Maree, a key leader at AlumierMD, live from the Aesthetic Innovation Summit in Austin. In this illuminating discussion, Don shares how AlumierMD has mastered product integrity, physician support, and global expansion—all while staying ahead of trends in peptides, clean formulations, and digital retail. If you’re curious where aesthetic skin care is headed, this episode is a must.
» Apple Podcasts | https://podcasts.apple.com/us/podca...
Ep. 177 - Live from AIS 2025: Cindy Eckert of Sprout Pharmaceuticals

What if aesthetic medicine could do more than enhance how patients look—what if it could also elevate how they feel?
In this provocative episode, Dr. Grant Stevens welcomes Cindy Eckert, the visionary founder of Sprout Pharmaceuticals and champion of female sexual health.
Broadcasting from the Aesthetic Innovation Summit in Austin, TX, Cindy reveals how Addyi, the first FDA-approved libido pill for women, is reshaping conversations around beauty, desire, and wellness. Learn how this disruptive prescription product is becoming a must-have offering in aesthetic practices nationwide on the latest episode of The Technology of Beauty.
»...
Ep. 176 - Live from AIS 2025: Ryan Beal on Transforming Aesthetics and Oncology with Transcutaneous Therapeutics

What if your skin could do more than protect you? In this thought-provoking episode of The Technology of Beauty, Dr. Grant Stevens sits down with Ryan Beal, the CEO of Dyve Biosciences, to explore how transcutaneous drug delivery is poised to reshape both the aesthetics industry and the field of oncology. With Dyve’s pioneering platform, molecules once limited to injections or oral delivery are now being driven through the skin — offering a powerful new frontier in treatment possibilities.
Ryan walks us through Dyve’s surprising evolution from skincare applications and elite athletic performance enhancement to its most a...
Ep. 175 - Live From AIS 2025: Jeff Bedard of Crown Aesthetics on Acquiring Revance and Building Out a Complete Aesthetic Portfolio

What happens when a seasoned industry leader acquires one of the most closely watched companies in aesthetics? In this episode of The Technology of Beauty, recorded live at AIS 2025, Dr. Grant Stevens is joined by Jeff Bedard, Founder and CEO of Crown Laboratories, to discuss the recent acquisition of Revance and what it means for the evolving aesthetics landscape.
Reflecting on his path from starting Crown Laboratories to building a diversified portfolio that now includes leading skincare, microneedling, and regenerative products, Jeff shares the strategic thinking behind the Revance acquisition, and how they plan to engage more...
Ep. 174 - Live from AIS 2025: Domenic Serafino | Ulvera AI
Dr. Grant Stevens sits down with Domenic Serafino at the Aesthetic Innovation Summit to hear about a new technology called Ulvera AI.
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Ep. 173 - Alex Thiersch on Helping Med Spas Navigate Compliance to Amplify Growth

As the med spa industry continues to experience explosive growth, the regulatory landscape is becoming more complex than ever. Navigating compliance isn’t just about avoiding penalties—it’s about ensuring long-term success in an landscape that’s constantly evolving. To kick off the sixth season of The Technology of Beauty, Dr. Grant Stevens sits down with Alex Thiersch, the CEO and founder of the American Med Spa Association, for a must-listen conversation on the compliance challenges shaping the future of medical aesthetics.
From understanding key legal risks to implementing best practices to safeguard your business, Alex shares c...
Ep. 172 - Live at Sciton Skin CEO with Dr. Sherrif Ibrahim

"You can use every product on earth every day for the rest of your life, but it won’t do what one BBL Heroic treatment does for your skin … it’s nothing short of magic."
In this special episode of the Technology of Beauty, recorded live at Sciton's Skin CEO event, Dr. Sherrif Ibrahim provides an insider’s perspective on the revolutionary advancements in Sciton’s BBL HEROic systems, detailing how these cutting-edge technologies are transforming the landscape of aesthetic medicine. From treating skin conditions like melasma and sun damage to exploring the role of lasers in preventati...
Ep. 171 - Scott Jorgensen on Harnessing AI for Predictive Analytics in Aesthetics

What if AI could predict the outcomes of your aesthetic treatments with greater precision than ever before? In this episode of The Technology of Beauty, Dr. Grant Stevens sits down with Scott Jorgensen, CEO of Appiell.AI, to discuss the revolutionary potential of artificial intelligence in the world of medical aesthetics. Scott shares how Appiell.AI is leveraging AI-driven predictive analytics to not only optimize clinical trials but also deliver more accurate, real-time insights that enhance patient outcomes and streamline treatments.
From before-and-after image assessments to self-diagnostic tools that could one day empower patients to visualize their...
Ep. 170 - Jonathan Kaplan on Bringing Price Transparency to Medical Weight Loss

How can price transparency reshape the way we approach healthcare, especially in the realm of medical weight loss? In this episode, Dr. Grant Stevens is joined by Dr. Jonathan Kaplan, the CEO and Founder of BuildMyHealth. Seeking to revolutionize patient care by giving consumers a clear understanding of costs before committing to treatments, Dr. Kaplan explains how he built a platform to champion price transparency, and empower patients to make better decisions and ultimately improve their overall healthcare experience.
The conversation also shifts to the growing need for effective weight management solutions. As Dr. Kaplan highlights, weight...
Ep. 169 - Conor Gallagher on Building a Biotech Pipeline for Aesthetics and Therapeutics

As the Chief Scientific Officer at Revance, Conor Gallagher spearheads R&D, process and analytical development under the umbrella of scientific innovation while also leading a team working on Revance's biosimilar program.
With the stated goal of setting a "new standard in healthcare by elevating patient and physician experiences," Revance boasts an impressive lineup of aesthetic and therapeutic offerings. Notable among these are the RHA Collection of dermal fillers, designed to adapt to dynamic facial movements for natural-looking results, and Daxxify, a long-lasting/fast-acting neurotoxin for smoothing frown lines that is powered by a novel peptide. What's m...
Ep. 168 - Todd DeYoung on Creating a Patient-Centric Multi-Brand Platform

In Episode 91, we heard from Michael Burke of Latticework Aesthetics and examined how he and his team are assembling a multi-brand aesthetic platform with an emphasis on board-certified plastic surgeons who care deeply about their patients.
Today, it is our pleasure to welcome Latticework Aesthetics' CEO Todd DeYoung to the show. In this interview, Todd takes yet a deeper dive into the business side of aesthetic practice consolidation — and how, when it is done right, doctors and patients alike reap the benefits.
With an impressive executive resumé spanning Procter & Gamble, Ameritech, Allstate, Motorola, and Clear Cho...
Ep. 167 - Aaron Burton & Robbie Brindley on Inventing the First Intelligent Control Pulsed-Light Laser

"The biggest step forward in practical automation for the end user that I think I've seen in the industry … HERO is becoming HEROic."
Appearing individually on previous episodes of The Technology of Beauty, Sciton CEO Aaron Burton and EVP Robbie Brindley return to the show together with an altogether earthshaking announcement: that Sciton has not only improved upon, but somehow transformed what Dr. Stevens has famously dubbed "The Bentley of Lasers."
The culmination of 8 years of testing, engineering, research, and development, the BBL HEROic is a breakthrough pulsed-light device featuring Intelligent Control and Skin Positioning te...
Ep. 103 - Erica Jordan on Elevating the Patient Experience in Aesthetics & Therapeutics

“Patients are looking for the next ‘best thing.’ And I think that’s where the real opportunity is: where does technology coincide with a patient?”
As the Chief Commercial Officer at Revance, Erica Jordan spearheads the development and execution of growth strategies for the aesthetics and therapeutics markets. Leaning on over 20 years of experience in med-tech, biotech, and dental, she has worked for a number of leading companies, including GE, Siemens, and Philips.
With the stated goal of setting a “new standard in healthcare by elevating patient and physician experiences,” Revance boasts an impressive lineup of aesthetic a...
Ep. 154 - Live from AIS 2024 in Vancouver

If you missed this year's Aesthetic Innovation Summit in Vancouver, this is your chance to tap in and hear from some of the speakers and attendees that were present. AIS is THE forum where the minds that are shaping tomorrow's aesthetic industry meet each year for a look ahead.
Dive in with us as Dr. Grant Stevens provides the latest on the beauty business through a series of rapid-fire interviews with aesthetic leaders and founders.
Featuring Sean Shapiro of Medshift, Taylor Harris of Cutera, Dr. Johnny Franco, Mark Kavulich of Athyrium Capital, Tim Lugo of Wi...
Ep. 153 - The Entrepreneurs of Aesthetics Series No. 2 | The Alchemy 43 Story

In our next installment of The Entrepreneurs of Aesthetics, where we invite innovative aesthetic business owners to break down how they built their practices from the ground up, we welcome Nicci Levy, CEO & Founder of Alchemy 43.
A rising beauty mogul who began her career working a mall cosmetics counter, she leaned on a decade of corporate cosmetics experience at MAC Cosmetics, Nordstrom, and Calvin Klein Beauty to found Alchemy 43.
Now celebrating Alchemy 43's 8th anniversary with a total of ten locations, Nicci shares the step-by-step details of how she did it in this fascinating interview...
Ep. 152 - Caro Van Hove on Setting a New Standard in Long-Term Cellulite Treatment

"60 million women in the US alone have cellulite. And even if we winnow that all the way down to who can afford it, who's so bothered to do something about it, we're still talking about 6 million women."
For all of the many successes in the beauty business, efforts to address cellulite have most commonly resulted in failure. That doesn't alter the fact that women want a solution for beauty below the waist — and it looks like Revelle Aesthetics CEO Caro Van Hove has an answer in the Avéli cellulite reduction device.
Revelle maintains that "Avé...
Ep. 151 - Joe Hunstad | The Inventors of Aesthetics Series No. 4

Dr. Joe Hunstad is a true titan of the aesthetics industry. The inventor of seven unique surgical operations, he is also the author of "The Atlas of Abdominoplasty", an internationally acclaimed speaker, a former Director of The Aesthetic Society, and the past President of HKB Cosmetic Plastic Surgery.
A highly-renowned plastic surgeon, Dr. Hunstad was once named the "Best Plastic Surgeon in America" by Castle Connolly, and he has delivered hundreds of scientific presentations, as well as several surgical performances to educate others on the latest techniques.
In this engaging interview with Dr. Grant Stevens...
Ep. 150 - Dr. Derek Banyard on Harnessing the Regenerative Power of Fat Cells

"I think fat is the future. It's the largest source of adult stem cells in the body, and it's the lowest hanging fruit."
Out of all the topics we've covered as we approach our 100th episode of The Technology of Beauty, regenerative aesthetics might be the most exciting of them all. Just imagine telling a patient, "We can remove excess fat from your thighs and use it to make you look younger and healthier."
Once the stuff of dreams, regenerative aesthetics may soon become a scientific fact. And according to Dr. Derek Banyard, CEO of...
Ep. 149 - Joe Schooler on Syncing Brand & Practice Marketing

Marketing to the patients already in an aesthetic practice represents a massive opportunity for brands and clinics alike — one that remains sorely underleveraged in a large majority of cases.
The problem: How to cleanly and clearly promote the right offerings to the right patients at the right moment. There's no sense in advertising RF microneedling to a patient with an appointment for said service — but why not provide them with a physician-grade skincare option alongside a QR code for aftercare instructions?
It's a pretty picture but, as most clinics quickly learn, seamless internal marketing programs are of...
Ep. 148 - Dan Hopkins on Formulating an Anti-Divergent Physician-Dispensed Skincare Brand

One of the pitfalls of physician-grade skincare in the age of e-commerce is the Amazonification of elite product lines. But what if a company developed a patented technology to eliminate diversion and counterfeiting so that products are always professionally dispensed?
Dan Hopkins is here to tell us how his team found the answers. While remaining exceptionally physician-focused, AlumierMD was conceived to service an unmet need: medical-grade skincare, produced in a socially responsible way, that educates its customers on how to care for their skin.
Drawing on many years of experience at Allergan, Dan took on...
Ep. 147 - David Dean on Launching a Mission-Driven Lifestyle Brand

In a wide-ranging interview with Dr. Grant Stevens, David Dean describes an uncommon journey in which he goes from being an All-American athlete with two national championships, to founding an aesthetic-based internet startup that ultimately went public via an NYSE IPO, to launching a lifestyle brand with a mission to help prevent teen suicide.
The latest stop on his entrepreneurial path is TONA Activewear. As the result of a 3-year/$2 million product development campaign, TONA has created "The only premium leggings made exclusively for girls who gym." Led by David and one of the Founding Designers of L...
Ep. 146 - Lana Kerr on Rejuvenating the Skin with Topical Carboxytherapy

Carboxytherapy is generally known as a non-surgical treatment employing injections or transdermal application to infuse gaseous carbon dioxide into the subcutaneous tissue. And its therapeutic effects are said to increase vasodilation and collagenesis, and even regenerate tissue.
But a topical carboxy delivery system? That is something altogether innovative.
On the latest episode of The Technology of Beauty, Lumisque Skincare CEO Lana Kerr takes listeners on a journey through the development of the CO2Lift carboxytherapy gel, to harness the power of CO2 without the need for injections.
Offering applications for everything from the...
Ep. 145 - C. Lloyd Mahaffey on Crafting a Platform for Educating and Converting Aesthetic Patients

It's common knowledge that one of the best ways to convert new prospects into patients is to give them a better understanding of the procedure they are interested in.
But patient education can be a problem for aesthetic practitioners. As Engage Technologies Group CEO C. Lloyd Mahaffey puts it, "Humans have the attention span of goldfish."
Drawing on experience Lloyd gained from working with K-12 and higher education markets at Apple under Steve Jobs, he recognized a gap between what the medical professional knows about a procedure and what the patient can understand.
V...
Ep. 92 - Terri Ross on Combining Forces for Patient Engagement & Practice Optimization

As we launch into Season 5 of The Technology of Beauty with our first episode of 2024, let's indulge in a quick rewind in order to set the stage for what this latest episode holds in store:
In Episode 9, Dr. Grant Stevens sat down with Lloyd Mahaffey of Engage Technologies to discuss how Engage was bringing its award-winning consumer engagement methodology, VideoText, to the field of aesthetics — and time has told the tale of just how successful it has been.
Then in Episode 29, Dr. Stevens welcomed Aesthetic Industry Thought Leader/Founder/CEO Terri Ross to introduce her ne...
Ep. 143 - Michael Burke on Assembling a Multi-Brand, Surgery-Centric Aesthetic Platform

"We want top-tier, board-certified plastic surgeons that want to grow, care about their staff, and care deeply about their patients."
When others preach the benefits of practice consolidation, they often talk a big game about how they'll "take the stress of your back office off your plate so you can focus on surgical." They promise to provide a fail-safe marketing strategy or a dominant sales force or airtight accounts receivable — and maybe it rings just a little hollow. Maybe a just a little too good to be true.
On the other hand, today's guest Michael Bu...