The Regional Experts Show

Are you building systems for 100 clients while you're still working with four?

In this solo episode I talk about the growth that gets lost when we try to solve future problems with today's time, money and technology. Scalability matters, and timing matters more.

I cover:

A year ago, Tracey Hewitt was running one-day art workshops and apologising for her prices. Now she sends proposals for full workshop series, and when one client needed more budget, they went looking for funding instead of asking her to drop her price.

Tracey lives near Theodore in Central Queensland, where she runs the admin for the family farm and works as a mixed-media artist and Wayfinder life coach. In this episode we talk about her first messy four months in The Regional Experts, how her studio journal lead magnet made everything click, what happened...

Right before you win, it feels like you're losing. Profit dips, your calendar feels out of control, and the things that used to work stop working. It's easy to read that as failure. Most of the time it means you've outgrown the business that got you here.

In this solo episode I talk about the uncomfortable season that comes before every level up:

Emma Bennett spent years calling herself a VA, charging by the hour for admin work while quietly doing the job of an operations manager underneath it. Two years into working together, that's completely changed.

In this episode, I talk to Emma, from Em & Co Consulting, about the moment "cost" finally became "investment," the three months it took us to nail her core offer, and the harder work of describing her ideal client without underselling them.

We get into the six-figure year that followed, what it's actually meant to build a team...

I used to think the next growth strategy was always about going and getting someone new. More leads, more audience, more people booking calls. But in this episode I'm talking about the growth lever most of us leave sitting on the table: the clients I've already got.

I share what retention actually looks like when it starts on day one instead of at renewal, the surprise and delight moves I've built into my own mastermind (including a virtual retreat and a curriculum that never sits still), and why giving your best clients an actual next step matters...

Steph Grills from Rural Data Services was working until midnight, charging by the hour, and had no room to scale. Six months later, nearly 300 people registered for her AI workshop.

In this episode, Tori sits down with Steph, a Northern Tablelands NSW business owner and member of The Regional Experts mastermind, to talk about what actually changed. Spoiler: it wasn't a lightbulb moment. It was a quiet patch, a lot of messaging work, and trusting the process when it got uncomfortable.

Steph also gets into how she uses Claude and ChatGPT to help...

When Tori went looking for her first business coach, she wasn't hunting for someone who'd lived her exact life. She was hunting for one point of overlap, evidence that this person actually understood what it's like to build ambition around groceries an hour away, school holidays, a farm and a family that needs her.

In this episode, Tori unpacks why lived experience carries so much weight when someone's deciding who to trust with their business, and why one point of real overlap can matter more than someone matching your life exactly. She talks candidly about motherhood as...

Ever changed something in your business on a Monday and expected results by Tuesday? You're not alone, and it's costing you more strategies than you realise.

In this episode, Tori breaks down her 90-day rule: the timeframe she gives every new offer, funnel or message before she even starts judging whether it's working. The first 90 days are for laying foundations. The next 90 are for watching the data, tweaking and refining.

She digs into why instant results from likes and open rates have wrecked our patience for the slower, compounding wins of an actual sales cycle...

In June, I had 1.5 million views across my content. I don't have 500,000 followers, I've got about 10,000. That gap is exactly why I wanted to break this episode down.

I resented trial reels for a while before I actually tried them, mostly because I was sick of watching people go viral by teaching other people how to go viral. Then I tried them myself and they worked, which was deeply annoying.

In this episode I walk through the three things that actually moved the needle for me this year: trial reels, refining my messaging until people...

After delivering a keynote in Esperance, Tori couldn't stop thinking about one conversation that kept resurfacing: regional Australia doesn't need more influencers—it needs more influential people. 

In this powerful episode, she unpacks the difference between building influence and chasing attention, and why leading publicly feels so much harder when you live in a small town. From Tall Poppy Syndrome to the reality of everyone knowing your family, Tori explores the unique social pressure regional women face when they choose to share bold opinions and step into leadership. 

This is an invitation to stop waiting for...

Everyone tells you to start with a lead magnet.

I think that's backwards.

In this practical behind-the-scenes episode, Tori unpacks the exact client funnel she'd build if she had to attract 10 paying clients from regional or remote Australia—and it doesn't begin with a PDF, freebie or 47-page ebook. It starts with the sale. 

You'll learn how to reverse-engineer a profitable funnel by understanding buyer psychology first, identifying the transformation your paid offer delivers, and creating a lead magnet that attracts future buyers—not just email subscribers. Because downloads don't pay the bills. Buyer...

This episode is the behind-the-scenes conversation so many people asked for after I shared that I spent just 30 hours at my desk across five weeks.

The assumption is usually that less time at your desk means less support for your clients—but that couldn't be further from the truth. In this episode, I'm unpacking the intentional structures, boundaries and systems that allow me to deliver an exceptional coaching experience while also taking school holidays, travelling with my family and living the lifestyle my business was designed to support.

This isn't about working less for the sa...

What would happen to your business if you stepped away from your desk for five weeks?

For Tori, the answer was a lot.

In this first episode of the 30 Hours at My Desk in 5 Weeks series, Tori takes you behind the scenes of five weeks where she spent less than 30 hours at her desk. There were family holidays, fishing trips, Bali, client calls, workshops and plenty of time away from the business.

And the business kept moving.

During that five-week period, Tori hired and onboarded a new team member, ran a...

What does it actually look like to run a growing online business behind the scenes?

In the final episode of this Behind the Scenes mini-series, Tori and her OBM Meredith pull back the curtain on the systems, communication, and leadership practices that keep Big Money Strategies running smoothly.

From why they rarely have meetings, to how they use Slack and Airtable to manage projects, client journeys, launches, and team communication, this episode is a practical look at what sustainable business operations really look like.

They also unpack how they approach hiring, launching new...

What does an Online Business Manager actually do?

And where does the CEO role stop?

In this behind-the-scenes episode, Tori and her OBM Meredith unpack exactly how they work together inside Big Money Strategies, from strategic vision through to day-to-day execution.

As businesses grow, there comes a point where holding everything in your head simply isn't sustainable. Scaling requires more than hard work. It requires clear roles, strong systems, trust, and a team that knows exactly who owns what.

Tori shares how she appr...

In this special Behind the Scenes episode, Tori sits down with her OBM (Online Business Manager), Meredith, for an honest conversation about systems, scaling, leadership, and what it really takes to support a business beyond the founder.

For years, Tori built Big Money Strategies through a combination of strategy, delivery, and sheer determination. But as the business grew, it became clear that scaling would require more than just working harder.

It required systems.

It required structure.

And it required support.

In this episode, Tor...

In this episode we cover:

This is the final episode of the AUTHORITY season — and it might be the most important one.

Because by now, you don't need more strategy.

You don't need more information.

You don't need another course, checklist, or framework.

You need a decision.

In this episode, Tori brings the entire season full circle and challenges the real reason many women stay stuck — not lack of knowledge, not lack of skill, but the absence of a clear decision to lead.

Authority isn't a...

In this episode, Tori zooms out and shares what she's seeing across the market right now — and why this moment matters more than most people realise.

With tools, platforms, and trends changing almost weekly, it's easy to feel like you're falling behind or chasing the next thing. But the truth is, the women who are winning right now aren't chasing tools.

They're building unshakable foundations.

In this episode, Tori breaks down the three core pillars that underpin every scalable business — sell, attract, deliver — and why those fundamentals matter mo...

If you constantly feel like you have to justify your pricing, explain your services in detail, or prove your credibility in every sales conversation — this episode is for you.

Because the problem isn't your confidence.

The problem is positioning.

In this episode of the Authority season, Tori breaks down the over-explaining trap many service providers fall into — and why constantly defending your value is a symptom of weak upstream authority.

When your positioning is clear and your authority is visible, sales conversations change complete...

In this episode of the AUTHORITY season, Tori pulls back the curtain on exactly what she'll be teaching in her upcoming masterclass: How to Become a Regional Expert and End the Time-for-Money Trap.

If you've ever felt like you're doing great work but still having to over-explain your value, justify your pricing, or constantly prove yourself in sales conversations — this episode will resonate deeply.

Because being good and being known are not the same thing.

Many service providers stay stuck in operator mode: delivering, over-delivering, and staying busy...

Remember when Reels were all dancing, pointing, lip-syncing — and going viral meant you "made it"?

It worked. But there was zero substance.

In this episode of the Authority season, we're unpacking the difference between visibility and authority — and why optimising for attention instead of trust is exhausting, unsustainable, and quietly eroding your positioning.

Because here's the truth:

Getting seen and getting trusted are two very different things.

If you're constantly performing for the algorithm, chasing trends, or feeling deflated when "good content"...

Being good at what you do? That's the baseline now.

In today's market, competence secures loyalty — but it does not secure demand. Your clients aren't choosing between you and the person an hour away anymore. They're choosing between you and the entire internet.

In this episode of the Authority season, we unpack why "being good" is no longer a differentiator in rural and regional business — and why visibility, positioning, and authority are now the leverage points that drive scale.

The geography walls are gone. Buyers are researching, Googling, comparing, and fact-checking before they ever...

The person who looks more authoritative online is often perceived as more competent. Even if they are not.

In this episode, I unpack why competence is now the entry requirement, not the advantage. And why regional women, in particular, cannot afford to rely on word of mouth reputation alone.

If you have built something solid but still feel like you are competing on effort, explaining your pricing, or being overlooked by louder voices, this one is for you.

Being good built your foundation. Authority is what builds your future.

If you...

Authority isn't a milestone. It's a decision.

In this first episode of the Authority season, we unpack what it really means to stop being optional and start leading. Not influencer authority. Not borrowed credibility. Real authority — built on lived experience, clear positioning, strong opinions, and the willingness to take up space.

In a maturing market filled with AI noise and endless volume, authority isn't about posting more. It's about clarity, conviction, leadership, and responsibility. It's about recognising that if you create outcomes, you have a responsibility to lead with that expertise.

We can hustle, we can muscle, we can get gritty — but at some point, the cracks start to show. In this final episode of NEXT, Tori shares why what got you here isn't what will take you to your next level of business growth.

Through honest reflection on the things she's had to close, shift, or outgrow in her own business, Tori shows that evolution isn't failure — it's refinement. She explores the difference between effort-based growth and strategy-based growth, and why clarity and design always outperform "doing more."

If you're feeling like your old strategies just...

Doing great work isn't the problem — being seen for it is. In this episode of Big Money Strategies, we dive into what it really takes to move from being the best-kept secret to becoming the recognised expert in your space.

Tori unpacks why so many women stay stuck in "convincing energy" — waiting to be ready, waiting to be discovered, or waiting for someone else to give them permission to lead. We explore how to make the mindset and positioning shift from quietly delivering incredible results to owning your authority publicly and confidently.

If you're ready to s...

If you've ever felt like you're doing all the things — posting more, showing up more, chasing trending hooks — but not seeing real results, this episode is your reset.

Tori breaks down the visibility myths that keep established women in business stuck on the hamster wheel of performance-based marketing. Because more content doesn't equal more profit — strategic, authority-led visibility does.

You'll learn how to shift from convincing energy to confident energy, why authority attracts ready buyers, and how one consistent message can outperform a hundred random posts. Tori also shares her behind-the-scenes journey from burnout to aligne...

If your income stops when you stop working, you're trapped in the time-for-money cycle — and it's keeping you from real growth. In this episode of Next, we explore how selling time caps your earning potential, fuels burnout, and turns your business into a job you want to escape.

We'll unpack why your efficiencies shouldn't penalise you, how to make the mindset shift from hourly rates to value-based pricing, and what it looks like to sell transformation instead of time. Tori shares her own journey from overworked to outcome-driven — and how this one pivot changed everything.

This...

If you've ever felt like you keep hitting the same income ceiling — stuck between $5k and $9k months, working harder but not seeing bigger results — you're not alone. In this episode of Next, we're unpacking the invisible $100k ceiling that so many established regional businesswomen bump into, and how to finally move through it.

We explore why growth stalls even when effort doesn't, what's really behind the structural limits in our businesses, and how to redesign our offers, visibility, and sales systems for the next level. This isn't about working harder — it's about working differently.

You'll...

If your calendar's packed but your profit isn't growing, this episode of Big Money Strategies is going to hit home. So many regional women are hustling harder than ever — booked out, busy, showing up online — but still not seeing the income they deserve.

In the first episode of the Next series, Tori breaks down why your first 100K business model won't get you to your next 100K. She unpacks the hidden revenue leaks, visibility myths, and system gaps that quietly cap your growth. You'll learn how to shift from survival to scale, simplify your structure, and finally buil...

You already have the expertise. You already have the skills. The only thing holding you back from leadership is waiting for some arbitrary milestone, more followers, or another qualification to "prove" you're ready. In this final episode of the Known series on Big Money Strategies, we talk about becoming the expert you already are — and what shifts when you finally own that role.

This is your confidence reset: from quietly doing great work in the background to stepping into thought leadership, claiming your space, and attracting opportunities that match your expertise. We'll explore how to move through im...

The next few years are going to reward those of us who are visible, decisive, and willing to claim space in industries that have overlooked regional leaders for too long. In this episode of Big Money Strategies, we dive into the predictions and opportunities shaping the future of regional leadership.

We explore why depth beats breadth in 2025, the rise of the micro-niche, and how to combine local credibility with global reach. We also discuss the dangers of waiting for "perfect" circumstances, the risks of staying on the hamster wheel of marketing, and why thought leadership — not more co...

Visibility without capacity leads us straight into stress, missed opportunities, and that exhausting feast-or-famine cycle. In this episode of Big Money Strategies, we explore how to design our businesses to support visibility without burning out — so we can show up consistently, grow with ease, and stay in demand.

Together, we look at the lessons from pulling back on visibility in 2024, and how we can rebuild with stronger systems, intentional repurposing, and the Master Content Blueprint. We talk about why visibility isn't about doing more, but about saying the same powerful message in many different ways — and how we c...

She shares the ripple effects of visibility and what it looks like to step fully into demand. From easier sales and elevated networks to controlling your client load and building a brand that's no longer interchangeable — this is what happens when your thought leadership and visibility finally align. If you're ready to leave behind the time-for-money trap and scale with strategy, this episode will show you what's possible.

We cover:

In this behind-the-scenes episode, Tori unpacks the strategic thinking behind her latest masterclass and the evolution from The Power Project to The Regional Experts. If you've ever wondered how to turn thought leadership into real business growth — without burning everything down — this one's for you.

Tori shares the foundational shift from "getting paid for your hours" to "getting paid for your brain," and explains why visibility without positioning is just noise. You'll hear her hot takes on the visibility hamster wheel, how to lead conversations instead of chasing trends, and why rural leadership is a massive untapped oppo...

The two cornerstones every regional woman in business needs to go from hidden gem to go-to authority. 

Being brilliant at what you do isn't enough if no one knows about it. In this episode of Big Money Energy, Tori unpacks what it really takes to become known as an expert — and why simply "doing more marketing" won't cut it.

You'll hear how to identify the core elements that make your expertise undeniable, and how to pair that with strategic visibility so you're no longer the best-kept secret in your industry. From building a powerful core mes...

You can be the best in your field… but if no one knows, you'll keep getting overlooked.

In this episode of the Known series, I'm digging into the visibility gap—why so many brilliant, seasoned experts remain invisible in their industry and how to start shifting into thought leadership with authority, conviction, and clarity.

We'll talk about the mindset traps, the outdated messaging models that are holding you back, and the practical moves you can make today to go from "helpful and relatable" to "trusted and in demand." If you've ever felt like you're doing exce...

If you're doing world-class work behind the scenes but feel like you're playing small publicly, this episode is your permission slip to step out of the shadows and claim your space as a leader. Tori shares practical strategies for shifting from "quiet achiever" to obvious choice in your industry — especially for rural and regional women ready to own their authority.

We dive deep into visibility that feels genuine (not egotistical), why your messaging must evolve with your expertise, and how to stop diluting your voice so you can finally be recognized as the go-to in your niche.

The way we sell has changed—and so has the way our clients buy. In this honest wrap-up to the Unfiltered series, Tori breaks down why urgency, countdown timers, and "move fast" tactics just don't cut it in 2025's market. Instead, today's buyers crave depth, clarity, and trust—and they're taking their time before saying yes.

In this episode, Tori shares:

Why slow, values-led sales are not a sign of failure, but a smart response to a maturing market

How buyer journeys have shifted—people want to binge your expertise, ask more questions, and mo...